PR%F the Magazine - June Issue

Volume 01. June 2021

George Strait, Código 1530

ISSUE 03

spirits. wine. potations and libations. beverage industry news.

1

the team

PR%F the Magazine Michael Politz Publisher Michele Tell

Founder, Executive Director

Lauren Kane

Editor-In-Chief

Jennifer English Editor-At-Large

Debbie Hall Chief Writer

Terry Hart

Director of Competitions

Colleen Banks

Director of Business Development

Christopher Burke

Graphic Design Intern

Contributors: Eric Carrico Renee Korbel

Eric Carrico Renee Korbel Quinn Mark Schettler Jerrry Hammaker Katie Renouf

Contact the Team at

ProofMagazineInfo@gmail.com PR%F the Magazine is owned and published electronically by The Original Brand, LLC. Copyright 2019 PR%F Awards and distinctive logo are trademarks and owned by The Original Brand, LLC. All Rights Reserved. No part of this electronic magazine may be reproduced without the written consent of PR%F the Magazine. Requests for permission should be directed to: ProofMagazineInfo@gmail.com. The information contained has been provided by such individual, event organizers or organizations. The opinion expressed in each article is the opinion of its author, organization or public relation firm.

in this issue

LETTER FROM THE DIRECTOR

04

THE WORLD OF ASIAN SPIRITS

05

BOTTLECAPPS

10

THE MARLIN BAR

12

AFTER WINNING A PR%F AWARD

13

CUTWATER SPIRITS

16

GEORGE STRAIT: CóDIGO 1530

17

JIM MILLER GOURMET

24

THE KENTUCKY BOURBON TRAIL

25

CRYSTAL HEAD VODKA

28

SPIRITED INSPIRATION

29

ICE WINE

31

WHISTLE PIG

34

NIGHTCLUB & BAR SHOW

36

COMMUNITY ACTION

37

2

from the desk of Michele D. Tell

4

From the desk of Michele D. Tell Executive Director, PR%F Awards and PR%F the Magazine

Thank you for joining us with our third edition of PR%F the Magazine. We welcome George Strait as our cover this month and learning about Código 1530 and his limited edition extra-añejo George Strait Origen Tequila. From the top of the charts to the top of the shelf, we salute you, Mr. Strait, and thank you for all you do in music, beverage, community, and inspiration.

PR%F the Magazine PR%F the Magazine was birthed from the idea that we need an online digizine that brings a refreshing new voice to the beverage industry, highlighting some incredible columnists from across the globe that share fresh and irreverent perspectives from their respective areas of expertise and proximity.

The beverage world, ever-evolving, is now reinventing itself after the pandemic. We see a new onslaught of beverage categories in spirited and non-spirited beverage arenas: caffeine, herbal, botanicals and perennials, exotic foods, and drinks with nutrients (vitamins, probiotics, and CBD) are rising in popularity and sales. And so is the addition of spice—cayenne, chili, ginger, tarragon, and more. It’s fascinating to watch and feel the minds cultivate new ideas, imagination and, quite frankly, have the kahunas try something new. It’s refreshing.

Philanthropy and our industry This edition is dedicated to the many brands out there that give back to charity. We support brands that give back and will continue to do our best to get the word out—especially now.

We, as a community and an industry, will remain steadfast in the growth of helping others. So, thank you to all the brands that give a buck back to a charity, host philanthropic events, or adopt charities to help build increased awareness.

PR%F Awards The PR%F Awards platform is unique to the spirits, wine, and beverage award programs happening worldwide. Our platform was designed from the buyers’ perspective. In fact, ALL our judges are buyers. They know what they want, need, and it has become a personal and up-close chance for our buyers to taste your brand, rate it and potentially buy it. With more than 200 categories and growing, check out the gallery of 2020 winners and the excitement of the PR%F at our website. As a note, your entry fee gets your bottle (or can) into TWO competitions—the coveted PR%F Awards Masked! (double-blind tasting) and Unmasked!—the total package, where the judges get to see your bottle, logo, ingredients and hear a 400-word story on the brand directly from the creators.

Our deadline is quickly approaching; check out the entire program at www.proofawards.com.

Keep your new brands and new ideas coming our way. Send us your information to proofmagazineinfo@gmail.com

Namaste and Cheers!

Michele Michele D. Tell

Founder, Executive Director PR%F the Magazine and PR%F Awards

5

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14

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cutwater spirits

CUTWATER SPIRITS INTRODUCES NEW MEZCAL + SUSTAINABILITY INITIATIVE THROUGH PARTNERSHIP WITH DURANGO DISTILLERY !"#$% &'()"% *+*,-.+#((#(/% 0*(% 1#2/'.3*$2-% -#$)#442,5% 67)+*)2,% 08#,#)$% *(('7(92$%2(),5%#()'%*%(2+%9*)2/',5%+#)"% )"2%4*7(9"%':%67)+*)2,%;2<9*4=%&*-2%:,'&% >??@% +#4-% 62(#<'% A/*B2% *$% )"2% 4*)2$)% 3'))42-%$8#,#)%)'%C'#(%#)$%2$)22&2-%8',):'4#'D% E('+(% :',% #)$% 8#'(22,#(/% 4#(2% ':% 'B2,% F?% 9*((2-% 9'9G)*#4$=% 67)+*)2,% 08#,#)$% *4$'% 8,'-792$% FF% 3'))42-% $8#,#)$% $8*((#(/% (2*,45% 2B2,5% 9*)2/',5D% H)$% 9,#)#9*445.*9.

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

2,5%Q6R;S%1T>UVW%'+(2,%V*$)'(%;*,)#.

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16

17

george strait: código 1530

!"#$%"&'($)*( +,-*%#&./01

18

19

george strait: código 1530

!"#$%"&'($)*(&+$*%",&-"./*0)&1#,#$2&1"$*()%"

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21

george strait: código 1530

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22

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The Fijian Islands are renowned for their pure water, nourishing the sugarcane growing in rich volcanic soil at the base of The Sleeping Giant Mountain. The hand-cut sugarcane is distilled

Century award winner, RATU Signature Rum for eight years. @RUMCOOFFIJI RUMCOOFFIJI.COM

RUM Co. of Fiji is proudly distributed in California by Republic National Distributing Company (RNDC) – please contact your local RNDC rep for further details. For other market enquiries, please contact Heath Baker: heath.baker@paradisebeverages.com.fj

©2021 RUM Co. of Fiji, 35% Alc/Vol (70 proof) - 40% Alc/Vol (80 proof).

Imported by RUM Co. of Fiji, Miami, FL. Enjoy Responsibly. Vinaka!

jim miller gourmet

24

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25

the kentucky bourbon trail

Belle Meade

Great Juice:

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Eric Carrico is the owner of the Woodford Hotel in Versailles and a leading expert on the topic of Kentucky Bourbon Whiskey.

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Follow Eric on Instagram: @TheBourbonSherpa Visit Woodford Hotel: 112 N. Maine Street Versailles, Kentucky 40383

It began in 1984. Sista Bee, Uncle Ernie’s wife, mixed up the original recipe at home and it would be carried lovingly down the hill to Shoal Bay on the Caribbean island of Anguilla, to be served at Uncle Ernie’s Beach Bar over ice with a smile.

UNCLEERNIESRUMCO.COM @UNCLEERNIESRUMCO #RIDETHERUMWAVE

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H="*$ I$ #77D$ 74"($ #="$ J-97>$ 373D#-)5$ %"*/$ KL$ &"-(,$ -072$ I$ >-*#"+$ "4"(&#=)*0$ >"$ ,"(4"+$ #7$ 8"$ /*):/"$ -*+$ >"55$ #=7/0=#$ #=(7/0=;$ M*"$ 7'$ %&$ 8)00",#$ 3=-55"*0",$ >-,$ N*+)*0$ %)A"(,$ #=-#$ =-+$ +"9#=$7($-#$#="$5"-,#$>"("*O#$'/55$7'$9(","(4-#)4",$-*+$ -(#)N3)-5)#&;$IO4"$-5>-&,$=-+$-*$-P*)#&$'7($#="$D)#3=? "*$ -*+$ 377D)*0$ ,7$ I$ +"3)+"+$ #7$ %-D"$ "4"(&#=)*0$ %&,"5';$M/($373D#-)5$%"*/$8"3-%"$-$O'(7%$,3(-#3=O$ 373D#-)5$ %"*/;$ Q5-47("+$ ,&(/9,2$ ,=(/8,2$ 7(0"-#2$ 8)##"(,$-*+$#7*)3,$8"3-%"$,7%"$7'$%&$,#-95",;$R/#$ #="$ %7,#$ ,/(9(),)*0$ 9-(#$ '7($ %"$ >-,$ #="$ B-47($ 9(7N5"$ I$ >-,$ -85"$ #7$ 9/55$ )*#7$ #="$ #7*)3,;$ I$ /,"$ -$ #)%"?=7*7("+$ #(-+)#)7*$ 7'$ +"4"579)*0$ #="$ #7*)3,$ >)#=$-$%"#=7+$3-55"+$+"373#)7*;$I#$),$,)%95&$-$,57>$ ,)%%"()*0$7'$#="$87#-*)3-5,$#7$("5"-,"$#=")($B-47(,$ -*+$("5"-,"$#=")($%"+)3)*-5$37%97*"*#,$,)*3"$#=-#O,$ =7>$ #7*)3$ >-#"($ 7()0)*-#"+$ -*+$ 8"0-*;$ IO4"$ -5,7$ -5>-&,$8""*$)*$#7/3=$>)#=$>7(5+$373D#-)5$#("*+,$-*+$ -%$>"55$->-("$#=-#$#="$ST$),$9("##&$'-($8"=)*+$>="*$ )#$37%",$#7$>=-#O,$#("*+)*0$>7(5+>)+";$H"$("3")4"+$ ,/3=$ -*$ /*"A9"3#"+$ (",97*,"$ '(7%$ 7/($ #7*)3,;$ J*7>)*0$ #="$ :/-5)#&$ 7'$ 7/($ 9(7+/3#2$ ,7%"#=)*0$ I$ -%$ *7#$ >)55)*0$ #7$ ,-3()N3"$ -*+$ #="$ 97#"*#)-5$ '7($ G1<,$#7$,""$-$,/(0"*3"$)*$#="$,#-#",2$U-/0=-*$-*+$I$ +"3)+"+$#7$(/*$>)#=$)#$-*+$,#-(#$./0-*$1$.-%";$I$ -%$-5,7$-$+"4"579)*0$="(8-5),#$-*+$8)##"(,$-("$4"(&$

)%97(#-*#$ #7$ %"$ +/"$ #7$ #="$ )%9(",,)4"$ ="-5)*0$ 97>"(;$!7("$#=-*$,)%95&$#="$,-5#$-*+$9"99"($#7$-$ 373D#-)5;$T7$>"$+"3)+"+$#7$,#-(#$7/($5)*"$>)#=$8)##"(,$ -*+$#7*)3,;$ What’s the best cocktail you’ve tasted this year?

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I$8"5)"4"$#="$8",#$373D#-)5,$-(),"$>="*$&7/($O#(-+)? #)7*-5O$)*0("+)"*#,$-("$%),,)*0;$V7/$-("$'7(3"+$#7$8"$ 3("-#)4";$ T-47(&W$ T/(9(),)*05&$ ,-5#$ 3-*$ ="59$ 9(74)+"$ #=),$ B-47($-,$)#$#"*+,$#7$9/55$7/#$#="$%7("$/*):/"$-*+$ +""9"($B-47(,$#=-#$-("$#)"+$#7$#="$,-47(&$"5"%"*#;$ T>""#W$Q(",=$'(/)#E$I$+7*O#$5)D"$/,)*0$,#(-)0=#$,/0-(2$ -5#=7/0=$ '7($ "P3)"*3&$ 8"=)*+$ -$ 8-(2$ B-47()*0$ -$

30

7-A0*"%7,(F0%-7%13"%J571"71%(',1"%),1%#'13-#6%)"517% J("73%J(,-1?% [';<15-*Z%P''\"X%=I=%Y',(%'#*F%A,71O35C"%-#6("2-O "#1% J'(% 5% ;';<15-*% -7% )''\"?% Y',% ;5#% ,7"% 5#F13-#6% 13"7"%25F7%1'%A5<"%5%6("51%;';<15-*%57%*'#6%57%F',% 715(1%>-13%5%2";"#1%70-(-1?% What’s the biggest risk you’ve ever taken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hat does success look like for you?

95<-#6% ,0% *''<-#6% J'(>5(2% 1'% 15;<*-#6% 13"% 25FG% "C"(F% 25F?% _'1% 13"("% F"1?% B% 71-**% 35C"% 25F7% 1351% B% 71(,66*"%1'%6"1%13(',63%),1%BMA%A'C-#6%-#%13"%(-631% 2-(";1-'#?% VSV% 357% )""#% 7,;3% 5#% -#;("2-)*"% ^'F?% `#2%>"%5("%0-;<-#6%,0%A'A"#1,A%7'%B%*'C"%>5<-#6% ,0%<#'>-#6%1351%1'25F%13"%)(5#2%-7%A'C-#6%J,(13"(% 5*'#6%)F%7'A"13-#6%>"%5("%2'-#6%'(%7'A"%"C"#1%>"% 5("%05(1-;-051-#6%-#?% What is your essential bar accessory? `% 6''2% 735(0% <#-J"?% _'13-#6% -7% >'(7"% 135#% 5% 2,**%

<#-J"X%B%,7"%7'%A5#F%<-1;3"#%-#6("2-"#17%-#%;';<15-*7% 7'%B%J""*%*-<"%B%5A%;'#715#1*F%;,11-#6%7'A"13-#6?%WF% 3'A"% )5(% -7% J,**% 'J% (5#2'A% 0('2,;17G% -#6("2-"#17G% (";-0"7%5#2%7'%'#?%B%"#^'F%13"%,#,7,5*?% What’s the cocktail trend that’s going to move us forward?

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31

ice wine

Ice wine, baby. Ice wine, baby. Alright stop, collaborate, and listen.

It’s not a brand-new invention. It is a hard to make, sweet nectar of the wine gods. It’s ice wine, baby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

32

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whistle pig

Runamok Maple and WhistlePig Rye Whiskey Team Up to Launch Barrel-Aged Maple Syrup

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34

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