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marketing your brand
MARKETING YOUR BRAND
Winning Goals Share the accomplishment of being selected to receive the PR%F Awards By Debbie Hall
Ask any parent about trophies and awards, and they will either show a bedroom (or two) filled with childhood accomplishments or these special mementos packed away. But what about awards for brands? Recognition, especially by peers and experts in the industry, adds value, profit possibilities, and panache. For winners of the PR%F Awards, many opportunities are presented to share in the success and growth of the brand. PR%F Awards does not charge licensing fees for uses of all graphics and logos and encourages all winners to use all of these tools. Winners can buy bottle hangers, stickers and more merchandise to help promote winning medals at firstinprint.com/ printing/proofawards. First, if a brand participates in a trade show with a booth, it is important to proudly display the awards in booth signage and trade show pamphlets. It is also beneficial to hang or wrap the PR%F Award medal on the bottle or can for eye-catching photos to share on social media and email blasts. “We are a small brand, and winning awards helps us. We love to brag about them and help us reach more people,” says Jill Lawton, National
Sales Director for Tequila Kostiv. “Especially during Covid-19, when I was sending out emails, especially to people who had not tried our tequila, I would showcase the awards it won.” Secondly, encourage the brand staff to showcase the brand’s victory and spread the news by posting on social media. It is critical to thank them for their work in helping the brand achieve the medal or award and make time for staff buyin and recognition promotes a sense of pride and gratitude for work well done which helps promote a positive work environment. If possible, make time for the staff to go live on social media in an effort to share exciting information or new product presentations with staff and vendors with clients,
