FROM THE EXECUTIVE DIRECTOR
from the desk of Michele D. Tell
5
Dear Readers, Welcome to our February 2022 edition of PR%F the Magazine featuring supermodel, philanthropist, actress, and award-winning wine and sparkling wine brand creator Christie Brinkley. We are pleased that our special digizine is entering our second year of operation and want to thank all of our participants, advertisers, brands, distilleries, wineries, our management and team. We especially want to thank and honor special brand creators for your mad scientist attitude and for embracing the new with your ingenuity. It’s hard to believe we are working on PR%F Awards IV. This will be our fourth consecutive year of bringing new and established brands into the hands of buyers to be rated, judged, and decorated with our hand-crafted medals. PR%F Awards 2022—Masked! and Unmasked!—will continue its dual competition platform in July 2022. First, there is PR%F Awards 2022 Masked!. This is the coveted double-blind tasting where buyers from across the United States taste and rate your brand with a 100-point scorecard searching for the ultimate next new thing. PR%F Awards 2022 Unmasked program—The Total Package tasting—is when the judges taste your juice, hold your bottle, see your logo, marketing, and price point. All of our judges are buyers, so taste, appearance, marketing and price go hand-in-hand with what they are looking for to bring home to their shelves. Your brand can be sold at bars, casinos, nightclubs, restaurants, airlines, cruise ships, distributors, retail and grocery chains, and more. We just added a bar gadget and bar tools competition at the PR%F Awards. Check out our extended categories to enter at www.proofawards.com. Our goal is to bring the adult beverage industry the most compelling competition and content and become an outlet for all of us to share. We are not afraid of thought-provoking topics; we welcome them. We would like you to send press releases, announcements, and information to proofmagazineinfo@gmail.com. We are your platform to get the word out about your emerging brand or established favorites, new beverage technology, new drinks. It’s a chance to shine in front of your industry and get you in the minds of the consumer. Let us be a forum for you. PR%F Awards 2022 is set for July. Enter your brands today at www.proofawards.com or reach out to our Business Development Director Colleen Banks at Colleen@proofawards.com or our Competition Director Terry Hart at TerryHart@proofawards.com for group entries and special packages that include both PR%F Awards and PR%F the Magazine.
Cheers, Love & Light, Michele D. Tell Executive Director, PR%F the Magazine Founder, PR%F Awards
PR%F the Magazine
