110622_FD_Issue 212

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functionaldrinks zenithinternational newsletter This issue at a glance...

Page two Desert fruit boasts multiple benefits

Page three Energy drinks go small in Brazil

Page five Relaxation drink enters Mexico

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22 June 2011

functional dairy

Spain

Breakfast staple now features added benefits Central Lechera Asturiana (CAPSA) has expanded its portfolio of functional milks with a trio of offerings that target three distinct health problems.

Page four Peruvian dairy debuts yogurt

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Issue 212

The first variant is called Naturcol and is designed to help lower cholesterol as it contains plant sterols which have been approved by the European Food Safety Authority (EFSA) in addition to containing omega-3 which has been shown to help control blood cholesterol levels when 2g of the fatty acid are consumed on a daily basis.

The second milk is Jalea Vital which contains, as its name suggests, royal jelly, and vitamin B6. One glass of Jalea Vital provides 50% of the recommended daily intake (RDI) of vitamins A, B1, B5, B6, B12, D and E in addition to providing 50% of the RDI of selenium and zinc and 37% RDI of calcium. Jalea Vital is designed to boost the immune system. Research suggests that royal jelly stimulates the production of antibodies and is safe to be consumed by children and pregnant women alike. The third variant is Fibra, a fibre-enriched milk that aims to help consumers reach 40% of the RDI of dietary fibre. One 250ml glass of Fibra contains 10g of Regulaplus-branded fibre, a blend of inulin and digestion-resistant maltodextrin which supports the growth of good bacteria in the gut as well as stimulating digestion and improving the absorption of calcium and lipids. The line-up is packaged in the newly launched Tetra Pak Evero Aseptic bottle in 1 litre formats.

Naturcol is thus targeted at consumers who are simply looking to balance their cholesterol levels and can do so by drinking one 270ml glass a day, as well as those who are actively trying to lower bad cholesterol, which can be achieved by drinking two glasses of the milk per day. Naturcol is recommended by the Spanish Heart Foundation.

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The three functional milks have been available for sale since April 2011 and can be bought through a wide range of retail outlets where other CAPSA products are sold. www.naturcol.es www.jaleavital.es www.lecheconfibra.es X

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