Issue 82 | Beverage Innovation

BEVERAGE innovation

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DIGITAL SAMPLE COPY

Natural malt drink success Peter Kowalsky, Managing Director, Bionade, Germany

SPECIAL REPORT

Shrink sleeves

ENVIRONMENT

INSIGHT

FOCUS

Energy saving

Bag-in-box

Fruit juice

MARKET REVIEW

Mexico

INSIDE global product innovation, technology and ingredient news Š Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

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Issue 82 - February 2011

Inside this issue 5

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18 20

23 26 39 44

46 48 49

The Editor’s view Love and optimism are in the air as we survey the beverage industry landscape.

Innovations Innovations from around the world including functional drinks news.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce.

For regular news updates, visit www.foodbev.com/beverage

Ingredients

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24

COVER STORY

Bionade: malt drinks success Founded in 1995, Bionade is a malt beverage concept.

Interview with co-founder Peter Kowalsky.

SPECIAL

Beverage Innovation ingredients news.

27 REPORT

Shrink sleeving

Category focus: Fruit juice Juice and nectars report and a look at emerging markets.

For premium packaging with shelf stand out.

Business intelligence: Mexico Regional review of the drinks industry.

Ingredients in action: Carrots A fresh tasting addition to healthy drinks.

Processing insight: Cost optimisation Energy and light saving.

Events InnoBev Global Beverages Summit, Washington; review of BevME event in Dubai; Spring 2011 - upcoming events.

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Cartons and the environment New moves into eco-cartons and bag-in-box.

41

Bev tech Beverage Innovation technical news.

Marketplace Beverage Innovation products and services guide.

Advertisers index.

PACKAGING INSIGHT

TREND FOCUS

Drinks for men Looking at zero calorie carbonated soft drinks and niche health targeting.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

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www.foodbev.com/beverage Issue 82 - February 2011

CONTENTS 3

R TE EN W NO

The only awards scheme dedicated to the global functional drinks industry

functionaldrinks

6 categories – 24 awards Open to products launched since September 2009, the awards will be presented at the InnoBev Global Beverages Summit in Washington DC, US March 2011 7th InnoBev Global Beverages Summit in co-operation with

Beverage Innovation functionaldrinks Awards in partnership with

Scenes from the 2009 Beverage Innovation Awards and InterBev 2010 Beverage Innovation Awards

www.beverageawards.com

foodbev com A world of food and drink

The editor’s view

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Love and optimism in the air new shopping system is growing in popularity known as ‘click and collect’ - where consumers choose their shopping online and then go to the store to collect. This avoids the drudgery of repetitive weekly orders and allows you to do just the fun stuff and enjoy the shopping experience as part of your leisure time.

It’s also great for the retailers as there is nothing quite like holding a product in the hand or seeing it alongside others to persuade you to buy. Following current moves in fashion, prepare for the theatre of in-store experience to grow beyond all that you can currently conceive.

If you have a functional product, packaging or ingredient that you’d like to see or be seen, then right now is the time to send in your entry for the Beverage Innovation functionaldrinks Awards. There are also categories for sustainability and marketing - so if you have an ad that makes everyone gasp or laugh out loud, please send it in. To find out more, visit www.beverageawards.com.

Each of the categories is echoed in our features coverage throughout this year. In this issue, for instance, we start our three part series on cost optimising; with energy and light-saving in the spotlight. Next month, we

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tackle the most important issue in the industry this year with water saving and water footprint.

We are also looking at the growth in fragmented and niche markets with drinks for men (on page 41). Health is now of as much interest to males as it is to females along with skin care, joint and heart health. Many of us are now working hard to shift those winter pounds and tracking the success with the help of websites such as myfitnesspal.com that help you self monitor food and drink intake versus exercise and energy expended. Personalised nutrition is already with us.

Taste trends It was interesting to note a few predicted trends from food and drink tasting company MySecretKitchen that can apply equally to the drinks industry.

• Citrus twists - not just orange and lemon but yuzu, pomelo, tangerine, bergamot (the flavour that gives Earl Grey tea that unique taste) will be seen more often as people want familiarity but with a little twist.

• Chocolate has had a lot of good publicity recently with regards to its health properties and it’s becoming trendy to know a lot about it. It’s all about provenance, cocoa solids levels, natural processing and ethical trading.

Claire Phoenix minds to non-alcoholic drinks and creating them using traditional brewing methods.

• Chilli and chocolate combination has become almost the norm and more flavours will be combining with chocolate next year - lime, raspberry and cherry to name three.

One company has already come up with a sparkling champagne for the Royal Wedding in the UK this April and no doubt other drinks will find a way to share the romance in the air this spring. See our innovations pages for one refreshing Love Potion revival.

Our cover story this issue combines many of the elements mentioned above and is interesting as so many small brewers are now turning their

There are signs that the end of the big spending freeze is in sight.

We are seeing more optimism in the marketplace, more advertising and online spend and a lot more invitations to visit beverage companies in the pipeline - so many we do not think we can fit them all in.

• Respect - continued research in what people are eating along with education in the food chain will mean a surge in fairtrade and free-range, and perhaps organic.

• Good tasting functional foods - it’s all well and good adding the likes of açaí to a beverage because it’s good for you, but it’s got to taste good too.

Mario Testino

A

Contributors in this issue include: Graham Keen, Autonumis Richard Hands, ACE UK Peter Kowalsky, Bionade Jon Cowan, CCL Richard Cutworth, Chadwicks Matt Dudas, Eastman Chemical Ram Chaudhuri, Fortitech

Bill Germano, Thomas Kemper Soda Don Earl, Overnight Labels Paul Pritchett, Printpack Lawrence Mott, Tetra Pak Cecilia Martinez, Zenith International

We’ll have articles on ready to drink teas, energy drinks and aluminium can sustainability in our next issue, so keep in touch and don’t forget to send your entries into the awards.

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EDITORIAL

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Managing Editor: Claire Phoenix Direct line: +44 (0)1225 782298 claire.phoenix@foodbev.com

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Senior Sales Executive Jesús Luna-López Direct line: +44 (0)1225 327862 jesus.lunalopez@foodbev.com

Senior Designer: Kirstine Henderson Designer: Valérie Pirlot Group Editorial Director: Bill Bruce

Every effort is made to verify all information published, but Beverage Innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. Beverage Innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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EDITORIAL 5

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The editor’s pick of the latest new products

Buffy or satire - you choose TK All natural diet sodas This January saw the launch of Thomas Kemper Naturally diet soda to appeal to a younger demographic. “These are very premium drinks, sweetened with stevia and with a complex blend of flavours that appeals to our discerning consumers,” explained founder Bill Germano.

“For the first time we are packaging in cans to make transport easier.”

Sold through Wholefoods Stores and in Western US.

Aussie natural energy drinks Queensland based ZAG Beverages has released all natural Oski Positive Energy Drinks. CEO and founder Ken Freer said the reaction to sampling has been fantastic.

Semi-sparkling and with less than 47 calories per 250ml bottle, the functional energy drinks are available in two 250ml variants: Mango Orange Passion and Superberry.

Interview in a future issue.

Citrus joint juice shot California based Joint Juice is a fast absorbing liquid which provides a full day’s allowance of glucosamine, chondroitin and vitamins C and D to keep joint lubricated and supple. Can be drunk straight from the cap or mixed into any beverage. Each 20oz bottle should last over two weeks.

Jones Soda prizes to be won daily include a limited edition 6-pack case of Buffy the Vampire Slayer; Season 8 Motion Comic; plus the Blu Ray and DVD combo. The Seattle company also teamed up with satirical publication ‘The Onion’. Look online for amusing headlines used on the six bottle packs.

Coconut Water Recovery Shot Following Peaceful Sleep and Wheat Grass Boost, Agrolabs has tapped into two key trends with the launch of Coconut Water recovery shot. Comprising young coconut water, potassium citrate, guarana seed, extract, green tea extract, caffeine, ginseng and vitamins B6 and B12. It comes as a 3oz shot.

Ultra fresh Germany’s True Fruits GmbH unveiled three new propositions in the run-up to the festive season: true fruits zwei (strawberry-orange), true fruits drei (raspberry-pear-apple) and true fruits vier (mangoacerola-apple lime). Untreated and unpasteurised they are positioned as Ultra Fresh.

Sunkist protein in dispensing pouch International Dispensing Corp is using a one gallon pouch made by Fres-Co for Protica’s Sunkist beverage brand serving 48 liquid servings of nutritional protein.

‘The Answer’, is an easy to use patented dispensing pouch which holds 48 servings of Sunkist’s highly concentrated protein drink.

Hot-fill with a pouch structure that includes foil to act as a protective layer and prevent oxygen ingress, ensures the package has a two-year shelf life with no need for refrigeration.

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Innovations Tropolis snackifys on the go drinks A fruit purée juice blend with vitamin C and fibre, is the latest launch from PepsiCo aimed at US drinkers on the go. Tropicana Tropolis has no added sugar or HFCS, 100% daily amount of vitamin C and comes in a pouch without a screw cap. It opens with a fold and tear seal that takes up minimal space in your bag and rolls to be thrown away after drinking.

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Duchess Botanicals Mineral Water Company Radnor Hills has a range of sparkling juice drinks, The Botanicals, in flavours such as elderflower & rose and raspberry & lavender.

Launched by the Duchess of Rutland - who said that the packaging was inspired by a quintessentially British bottle of claret taken on board HMS Resolution in the 18th Century.

Love Potion returns for Valentine’s day Containing purified water, fruit juices (passionfruit, raspberry, blueberry, elderberry, apple, white grape & orange), botanical extracts (angelica, damiana, cola, jasmine, cardamom, chocolate, Rosemary) and natural flavourings, UK’s Firefly Tonics has relaunched Love Potion for the first time in five years.

Not so sweet in tartan Vancouver based Simple Beverages has introduced Simple Soda, a range of vanilla accented ‘not-so-sweet’, creamy carbonated drinks including rootbeer, vanilla cream, orange cream and black cherry.

“We’re excited to present a soda with gourmet taste, and fun, fine ingredients, all clad in a plaid bottle,” said co-founder Arif Ahmed.

Innocent hero brings fruit to the rescue Juice machine with LCD screen Beverage specialist Krogab has launched the next generation of juice systems, by introducing 10” LCD screens to their dispensers allowing personalistion with corporate branding.

This helps to drive profits through high impact video marketing and advertise the latest promotions, news and events.

With the strapline ‘here to save the peckish’ innocent’s latest £2.7 million campaign by Swarm@RKCR/Y&R shows how innocent smoothies are a tasty way to be healthy. Launched 11 years ago, innocent is the number one smoothie brand in the UK with a market share of over 75% and growth last year of 14%.

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Silver packed superfruits Sold in the Middle East and North Africa, the United Arab Emirates based National Food Products Company has added a Superfruits range under the Lacnor dairy and juice brand. Aimed at on-the-go consumption, the six contemporary superfruit and berry mixes are packed in striking resealable silver Tetra Pak cartons with straws mounted on-pack.

Wild hibiscus adds sparkle Renowned purveyors of fine food, Porter Foods, is selling Rosella Wild Hibiscus Flowers in syrup, adding a touch of class to any special occasion, and great for Valentine’s Day and weddings.

The flowers are best served as a garnish in Champagne or premium sparkling drinks.

Cranberry with all natural sweeteners Old Orchard Brands has made the juice aisle healthier with a line of naturally-sweetened cranberry juice blends. Cranberry Naturals include only natural ingredients and 40% less sugar than traditional cranberry juice varieties. ”Consumers are looking to cut sugar and calories, and at the same time we’re seeing greater interest in all-natural sweeteners,” said founder and President Mark Saur.

Umego with Omega-3 After two years in research, Ireland’s IQ Brands has delivered a first to market proposition with Umego. It is a functional fruit juice drink with 25% rda of Omega-3 EPA/DHA which, according to Dr Alex Richardson from Food & Behaviour Research, is the most important form of Omega-3, widely acknowledged to promote healthy brain and heart development. Sweetened with Fruit Up it is rich in vitamins C, E, B1, B3 and B6 and has a low GI rating.

SoBe lifewater adds electrolytes PepsiCo’s SoBe Lifewater brand has introduced two new flavours featuring electrolytes and made with the all natural zero calorie sweetener PureVia. The launch of Strawberry Kiwi Lemonade and Macintosh Apply Cherry was promoted by Gossip Girl actress Jessica Szohr wearing a SoBe Lifewater swimsuit. © Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

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Shaking up Europe’s milkshake market Shakeria from Swiss based Innoprax made its appearance in Switzerland and Austria a few months ago, to shake up the market for milk drinks. This nomadic drink shaker comes in five varieties (latte macchiato, cappuccino, chocolate, strawberry and vanilla bourbon). Sold in major stores such as Casino, Migros and Spar it also sells through Esso, Shell and service stations It is distributed by Mifroma in France. The cocktail shaker design and innovative cap keep it fresh and prevents spills when drinking on the go.

Active from intelligent food

Bright and caffeine free Rooibee Red Tea, a Louisville producer of organic tea, uses plant based natural food colouring for caffeine free teas with a high antioxidant count. In a range of fruity flavours including watermelon, mint, peach, honey lemon and vanilla chai. The brightly coloured labels make it easier to find on shelf, said owner, Jeff Stum.

Made using fermented barley extract, Premium Active from Switzerland’s Intelligent Food Company AG contains 22% fruit juices - quince, apple, raspberry, grape and lemon. The drink specifically targets men and women over 30 as ‘a refreshing stimulant to ripe old age’. Using knowledge of the brewing, fruit juice and coffee sectors the drink took a number of years to develop to ensure its functional efficacy.

Chocolate tea Small online tea business Tea4life has combined Japanese Sencha green tea with raw organic cacao nibs to bring a new health sensation.

Tasting smooth and creamy while also being light and refreshing it is loaded with the stress relieving mineral magnesium and is designed to satisfy chocolate cravings in a healthy way.

Irn Bru Sugar Free Diet IRN-BRU from AG Barr has enjoyed an excellent year of sales and is now changing its name to Sugar Free. “We are seeing a growth in the low calorie soft drinks market and it is important the benefit of our product is clear to consumers,’’ commented AG Barr Director Jonathan Kemp.

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Latest product launches from Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

(Below left to right)

Fruity Calpis Milk to Calpis Fruits Mix is a dessert-style chilled drink and a blend of regular Milk to Calpis, apple, peach, pineapple juice with added sugar. With 1% fruit juice and 120kcal per 200ml plastic cup it has a shelf life of 90 days when chilled.

Low cal Calpis New carbonated Calpis Soda Maroyaka Jitate from Calpis has reduced acidity compared to regular Calpis Soda and also has added milk constituents and honey to create a fuller and richer taste. The calories have however been reduced from 41 to 28kcal per 100ml and it comes in a 500ml PET bottle.

Fight Club Fight Club from Cheerio is a red, zero calorie carbonated cola drink. It contains capsaicin which creates a sharp taste, six vitamins and seven amino

acids, and is boldly packaged and named to be appealing to young consumers with whom the company’s well known Lifeguard energy drink is also popular.

Joke drinks Cheerio’s Nanchatte Cola is part of a series of ‘joke’ drinks, packaged to resemble other products. In 2008 and 2009 respectively it released a sparkling orange drink packaged like soy sauce, and a cola resembling Tabasco. Nanchatte Cola is a soy sauce concept with a cola flavour, but this time it actually contains (0.3%) soy sauce. It comes in a 500ml PET bottle and has 44kcal per 100ml, no fat or protein, 10.9g carbohydrate and 70mg sodium.

Blendy pair Ajinomoto General Foods’ Blendy Café Au Lait comes in two varieties; one with added coffee beans, the other with 15g glucose to stimulate the brain (and no other sweeteners), and packaged using the good luck Daruma design for examination success.

Subtitled ‘kate au lait’ in Japanese (a word play meaning to win) they come in 200ml plastic cups with a shelf life of 90 days when chilled and contain 83kcal and 110kcal per cup respectively.

Joke drinks are packaged to resemble other food products (Top left to right)

Cheesecake flavour Suntory’s Natchan Sanshu no Berry no Fromage Fuumi contains a mix of blueberry strawberry and raspberry fruit juice and dairy ingredients to create a sweet and slightly sour cream cheese cake flavoured dessert drink. With only 1% fruit juice and 52kcal per 100ml it

comes in a 340ml slim, square shaped PET bottle and has a sales target of 300,000 cases.

Red ginger Red Ginger, also from Suntory, is a ginger ale-tasting drink which contains guarana extract to create a spicy flavoured carbonated beverge designed for party occasions. Targeting adults in their 20s and 30s, the 500ml PET bottle label design is of black and red lace, and the drink has 37kcal per 100ml. The sales target is 200,000 cases.

Exam word lists Ukacchau from Nihon Sangaria is a RTD green tea made using 100% domestic tea leaves containing 77g per 100ml of polyphenols. 16 different label designs show word lists required for exams in Science, Social Studies, Japanese and English and the 500ml PET bottle is from Hokkai Seikan

Good luck charm Omamoringo Soda, also from Nihon Sangaria, is a carbonated beverage containing 1% fruit juice using Aomori apples from the north of Japan and 20mg of GABA per 500ml PET bottle. Available until the end of February, the packaging design, again targeting students, is of a good luck charm usually found at shrines.

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has differentiated the quality and taste from other pouch fruit-flavoured jelly drinks and has designed it to be a breakfast substitute, focusing its sales on the CVS channel.

FOSHU yogurt drink

(Below left to right) Very healthy Qoo Qoo Totemo Healthy Ichigo Ole from Coca-Cola Japan is a strawberry flavoured dairy beverage and part of its Qoo ‘Totemo Healthy’ (Very Healthy) series which was launched last year and which contains 50% of the sugar and calories of the original range of Qoo drinks. This one has 16kcal per 100ml, 3.7g sugar, skimmed milk powder and no fruit juice, preservatives or colourings, and comes in 470ml and 1.5l PET bottles.

Daruma doll Kaku Kigan no Chikaramizu from Kirin Beverage is a carbonated drink containing 2.2mg per

100ml DHA (an Omega-3 fatty acid associated with child brain development), 77mg each per bottle of vitamin C and citric acid, and 48kcal per 100ml. The 500ml PET bottle from Yoshino Kogyosho shows the image of the Daruma doll, a symbol of good luck and perseverance in Japan.

Premium sugar As part of its efforts to regenerate consumers’ interest in taste amidst the boom for zero calorie carbonated drinks, Mitsuya Cider The Premium from Asahi Soft Drinks uses pure shirozarato sugar (often included in premium confectionary) instead of sweeteners plus the Mitsuya Cider flavour to create a richer sweetness. The premium image is enhanced by the 330ml

glass bottle packaging from Ishizuka Glass. It contains 42kcal per 100ml and is a limited edition of 200,000 cases.

Targeted at students, the packaging shows exam questions and includes a website QR code to find the answers Lemon cider Premium Mitsuya Cider Setouchi Lemon uses 1% juice from lemons from the Setouchi region in west Japan and has a slightly stronger carbonation than regular Mitsuya Cider. It is produced using Asahi’s own patented ‘Fresh Quality Method’.

(Above left to right) Morning sweets Asa no Sweets Afureru Mango Jure is a new 100% fruit jelly pouch drink from Kagome. The name means morning sweets and it contains a mix of mango and banana purée, and apple, orange, grape and lemon juice.

It has 99kcal per pack and is only available in the greater Tokyo area until the end of March. By making it 100% fruit, Kagome

New to Yakult’s Jyoa range of functional lactic acid bacteria yogurt drinks with official FOSHU status in Japan is Jyoa Kikangentei Yuzu Fuumi.

Flavoured with yuzu (a Japanese citrus fruit) but with no fruit juice, and containing per bottle; 220ml calcium, 2.5ug l vitamin D, 2.0g fibre and 4mg iron, Yakult has reduced the calories by 40% compared to regular Jyoa to 57kcal per 125ml bottle. Shelf life is 19 days and it is available only until the end of February.

Quiz coffee Meiji’s Bokura no Kouhii (Our Coffee) is a collaboration with Nichinouken (a Japanese cram school chain) and is targeted both at students and males in their 20s and 30s. The 500ml carton packaging shows exam questions used by the school and includes a website QR code to find the answers.

Fanta Snow Fanta Snow Squash from Coca-Cola Japan is a strawberry milk flavoured carbonated drink and a limited edition winter product. The 350ml PET bottle is designed to resemble a snowball and the drink contains no fruit juice and 49kcal per 100ml.

Japan Innovations are brought to you by Beverage Japan, Japan’s leading trade beverage publication and Exigo Marketing, a UK, SE Asia and Japan based consultancy with particular expertise helping food and drink companies in Asian and Japanese markets.

Contact: steve@exigomarketing.com www.exigomarketing.com

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www.functionaldrinksnews.com Red Bull Champions Following the double Formula 1 Championship win of Red Bull Racing last season, Red Bull announced the launch of a Limited Edition 473ml Champions Can in December.

The Champions Edition features images of both Red Bull Racing drivers; Sebastian Vettel and Mark Webber. Red Bull 473ml is the fastest growing UK impulse SKU at +136%.

Red Bull has reported a 15.8% increase in FY2010 revenue with 4.2 billion cans sold, boosted by a more than 80% sales rise in Turkey and Japan.

Aloe vera and vitamin AloeVit from Raykash is the first in Europe to combine vitamins and amino acids with Aloe Vera - renowned for its healing benefits and cleansing.

AloveVit is available in four flavours including Lemon & Lime, Black Cherry, Orange & Mango and Peach. Each 500ml bottle of AloveVit, replaces electrolytes after exercise, making it a healthy and natural sports drink.

Natural vitality tea New York based Palo has introduced Mamajuana natural vitality tea. Fresh from the forests of the Dominican

Republic, this traditional herbal recipe is naturally brewed and caffeine-free. Palo’s blend of 16 different nutrient-rich roots and herbs help sustain energy, support the immune system and promote overall wellness.

Playboy glows Playboy Energy Drink boasts subtle notes of fruit and vanilla, and contains ginseng root, guarana extract and damiana leaf to stimulate energy levels.

Playboy Energy Drink is available in two varieties, regular and sugar free, and each comes packaged in an 250ml. Black cans, made distinctive by the famous Playboy Rabbit Head Design have colours denoting regular (glowing orange) or sugar-free (glowing blue).

West Coast US, of its Pure range of juices. Combining superfruits with wine varietal grapes, PureBlue is made with wild blueberries and blackcurrants with Merlot, Sauvignon Blanc and Syrah grapes. PureBlack has blackberries, blackcurrants and aronia berries with 740mg of polyphenols. PureRed contains pomegranate, cranberries, blackcurrants and wild blueberries while PureWhite has coconut water, gooseberry-like fruit lulo and Sauvignon Blanc grapes. 330ml with full shrinksleeves they sell in health and stores in Canada, Washington, Oregon and California.

i9 expansion Packed in ergonomic PET bottles with sports cap, Coca-Cola

Brazil, working with FEMSA, has added Passion Fruit and Green Grape, to its i9 range - joining the Tangerine and Lemon variants. The website encourages consumers to share what they would like to experience before they are 30.

SoBe sharpens up PepsiCo’s SoBe range now has a Cranberry Grapefruit variant.

In contrast to the existing Orange Carrot flavour which contains vitamins A, C and E, each bottle of SoBe Vita-boom Cranberry Grapefruit contains 100mg of L-carnitine and 25mg of red clover extract. Each 8oz serving contains 40% rda of vitamin C. The bottle with lizard mascot, appeals to the core young adult target market.

Light protein mix1 Beverage Company has launched a lighter, lower calorie version of its All-Natural Protein Shakes. The new products, mix1 Lean Performance Shakes, in açai pomegranate and orange twist, contain 90 calories and are designed to be used pre-workout to fuel athletes’ activity or post workout for optimal recovery nutrition.

Pure fruit Leading Brands has announced the launch in Canada and the

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Innovations Lo carb pro Maxinutrition introduced Promax RTD a water-based protein drink. The beverage is made using 100% whey protein isolate providing a rich source of branched chain amino acids (BCAA), which are essential for the creation and repair of muscle tissue. In addition, Promax RTD is free from carbohydrates and fats, making it good for those following a low carb and low-fat diet looking to achieve a leaner and more defined physique through the 23g of protein contained in each bottle.

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Detox drink Rebootizer worked with Swiss company Nutradeal, to develop a detoxifying drink made from natural fruit and plant extracts.

The makers say that ‘consumed at bedtime, the product’s antioxidant and digestive properties can cleanse toxins before they become harmful.’ Recently repackaged, Rebootizer is now available in France, Italy, and Spain and is just beginning distribution in North, Central & South America.

Vimto redesign The launch of a new look bottle to attract teens on the go signals a new look across the Vimto portfolio. It has curved contours for easy grip, ridges at the neck and a sportscap to make ‘on the go’ drinking easier.

Research suggested that teens would be 65% more likely to purchase Vimto in the new sportscap bottle versus the previous design featuring a wide mouth and screw top.

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Bev business Beverage industry developments

by Bill Bruce

Refresco acquires Spumador

T

he first industry acquisition of 2011 came in mid January with Netherlands based Refresco Group BV announcing its intention to acquire Spumador, the largest producer of private label carbonated soft drinks and mineral water in Italy.

Spumador is owned by Trilantic Capital Partners, a global private equity firm, while Refresco is the market leader in the production of private label soft drinks and fruit juices in Europe. It operates from over 20 separate locations.

Spumador is a major producer for the Italian retail market, with five production locations in Northern Italy. In addition to private label CSDs and mineral water, Spumador also manufactures ready-to-drink iced teas, sport drinks and

fruit juices and owns a number of trademarks, including San Antonio, Valverde and San Attiva.

The acquisition of Spumador is Refresco’s second substantial acquisition within a year.

It follows the acquisition of Germany’s Soft Drinks International, which was acquired in September 2010.

The acquisition of Spumador fits in with Refresco’s buy and build strategy, which is geared towards further strengthening and expanding Refresco’s leading

Dr Pepper tests ‘Dr Pepper Ten’ Dr Pepper Snapple Group has begun testing a new, low calorie version of Dr Pepper called ‘Dr Pepper Ten’, in six markets, including Denver and Kansas City.

With the on-pack slogan ‘10 bold tasting calories’, it is aimed at men aged 25-34 and features three sweeteners: ace-K; aspartame; and high fructose corn syrup.

Simpler is better for 7UP Dr Pepper Snapple Group’s 7UP has launched a new ‘simpler’ identity in selected markets, including Germany and Canada.

With the tag line ‘Simpler is better’, the redesign has been supported by two amusing TV advertisements.

Propel Zero PepsiCo has revamped its sports water Propel as Propel Zero. The seven flavour range has zero calories and is sweetened with ace-K and sucralose.

16 NEWS

www.foodbev.com/beverage Issue 82 - February 2011

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position in Europe in the area of soft drinks and fruit juices. This is Refresco’s first step into the Italian market.

Refresco CEO Hans Roelofs said: “With the acquisition of Spumador, we will create a very sizeable position in an attractive new region. It’s our first step

into the growing Italian private label market, where growth of 6% is predicted in the soft drink market segment for the coming years.

team that has proven to be very effective in developing the company.”

“Spumador is a professional and reliable partner for the Italian retail. It’s a company with a rich tradition and a management

Spumador CEO Roberto Rossi added: “Spumador is pleased with the acquisition

by Refresco.

This will make us part of a large, professional player in the industry. Refresco offers Spumador the chance to leverage on an international platform to better serve our national and international customers.

2010 acquisitions 2010 was a massive year for acquisitions in the food and drink industry worldwide, with over 300 recorded.

The year began and closed with some really big deals: starting with The Coca-Cola Company acquiring the

North American operations of Coca-Cola Enterprises for $12.6 billion; and closing in December, with PepsiCo’s $3.8 billion bid for 66% of Russia’s Wimm-Bill-Dann.

Visit www.foodbev.com for regular M&A updates.

Vittorio Pignatti Morano, partner at Trilantic Capital Partners, added: “We’re pleased to have been involved with

foodbev com A world of food and drink

Spumador and to have helped assist in the transformation from a family-run company to a leading industrial player in the Italian soft drinks market. We believe Refresco is an excellent buyer of the business and will accelerate the development of the Italian private label market.”

For more on this story, visit www.foodbev.com

Coca-Cola closer to buying Honest Tea The Coca-Cola Company has received regulatory approval to purchase a larger stake in Maryland, US based bottled tea and juice maker Honest Tea.

BIB Juice Dispensers post-mix and pre-mix

Coca-Cola took a 40% stake in Honest Tea for $43 million in 2008.

The new Bravanti post-mix dispenser featuring:

ASA upholds Vitaminwater advertising complaint

• Accurate brix delivery using digital control

The UK Advertising Standards Authority has ruled that Coca-Cola Enterprises must not allow a recent advertisement for Vitaminwater to appear again in its current form. The poster stated ‘Vitaminwater: enhanced hydration for the nation, delicious and nutritious’.

• Large capacity cold sink for high cooling performance • Refrigerated concentrate compartment

Three complainants challenged whether the claim that the product was ‘nutritious’ was misleading. One of the complainants believed that it contained more than 30g of sugar.

• Product running low warning indicator

The ASA considered that consumers wouldn’t expect a ‘nutritious’ drink to have the equivalent of four or five teaspoons of added sugar.

Because Vitaminwater contained about a quarter of a consumers’ GDA for sugar as well as the added vitamins, the ASA considered that the description of Vitaminwater as ‘nutritious’ was misleading.

• Portion control or free flow options, set digitally • Flush mode cleaning, quick and simple • Illuminated product display area with LED lighting

For more on these stories, visit www.foodbev.com

T: +44 (0)1666 502641 E: info@autonumis.co.uk W: www.autonumis.com

Autonumis Ltd Cirencester Road Tetbury, Glos, GL8 8SA

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www.foodbev.com/beverage Issue 82 - February 2011

NEWS 17

Ingredients

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Eating blueberries can guard against high blood pressure, according to new research by the University of East Anglia (UEA) and Harvard University.

High blood pressure - or hypertension - is one of the major cardiovascular diseases worldwide. It leads to stroke and heart disease and costs more than $300 billion each year.

Around a quarter of the adult population is affected globally including 10 million people in the UK and one in three US adults.

Cherrygood yawn The ready to drink cherry juice Cherrygood, contains Montmorency cherries which research has shown are packed with health benefits which may help consumers achieve a good nights sleep.

Tart cherries are one of the few known food sources of melatonin, a hormone produced in the brain and released in the body by the pineal gland.

Melatonin is nature’s sleep regulating hormone and is

crucial to the maintenance of regular sleep patterns.

US studies conducted at the University of Texas Health Science Centre found Montmorency cherries contained 13.5 nanograms of melatonin per gram, much higher than the amount normally found in our bodies. Research also shows that drinking cherry juice can reduce known markers of inflammation - helping repair the heart damage poor sleeping patterns may have caused.

Published in the American Journal of Clinical Nutrition, the new findings show that bioactive compounds in blueberries called anthocyanins offer protection against hypertension. Compared with those who do not eat blueberries, those eating at least one serving a week reduce their risk of developing the condition by 10%.

Anthocyanins belong to the bioactive family of compounds

© James Lewis | Dreamstime.com

Blueberries reducing high blood pressure

called flavonoids and are found in high amounts in blackcurrants, raspberries, aubergines, blood orange juice and blueberries.

Other flavonoids are found in many fruits, vegetables, grains and herbs. The flavonoids present in tea, fruit juice, red wine and dark chocolate are already known to reduce the risk of cardiovascular disease.

The team of UEA and Harvard scientists studied 134,000 women and 47,000 with a follow-up study over 14 years.

Cocoa prevents tickly coughs?

Updated ingredients site

A breakthrough drug containing theobromine, an ingredient naturally present in cocoa and chocolate, is entering the final stages of human clinical trials for the treatment of persistent

The Food Additives and Ingredients Association has updated and relaunched its website to present the latest facts and information about food additives and ingredients in a clear and easy to read style. The site, found at www.faia.org.uk, provides the definitive source of information about E-numbers (food additives) and functional ingredients.

cough, researchers announced.

The drug is being jointly developed by SEEK, a leading UK privately-owned drug-discovery group, and could be on the market within two years.

© Maceofoto | Dreamstime.com

According to The Times of India - latest research from US scientists reports that broccoli extract can protect skin from sunburn thanks to its antioxidant sulphuraphane content. New Zealand scientists are suggesting that totara and manuka extract may have a similar effect.

© Alvin Teo | Dreamstime.com

Broccoli sunscreen

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18 INGREDIENTS

www.foodbev.com/beverage Issue 82 - February 2011

See next issue for Targeted Ingredients Special Report

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Sensient flavour trends Sensient Flavors, trend predictions for 2011 are inspired from multiple macro trends including Health & Wellness, Sensory, and Personalsation.

They include:

Grains of Paradise: these dried African seeds offer a complex profile with earthy, woody, citrus, herb and heat nuances.

Aguaje: Widely grown and consumed in Peru, it is a highly nutritious fruit with a bright orange flesh and a sweet carrot like taste.

Döhlergroup developments Recent developments for Sensory & Consumer Science group Döhler include a brewed lemonade and a low sugar cider made by non alcoholic fermentation. A senior manager commenting on stevia mix products in soft drinks said: “Now working in co-operation with Pure Circle we can replace the entire sugar content of a nectar with stevia, with a resulting good mouthfeel. In CSDs up to 5-6 brix of sugar can be replaced. At the moment for a classic CSD taste, 50% sugar and 50% stevia works best. In another year maybe 70% can be replaced. At the moment it has just 22kcal and we can see this being 19kcal soon.”

The company is seeing growth in less sweet drinks in Western Europe. Its new range of beer flavours includes a non alcoholic

beer and cider made using gluconic fermentation - ie without yeast, that tastes rather like a Scandinavian pear cider.

Also of interest is a breakfast drink containing pulses and fibres, cereals and mango, peach and pineapple with 75% fruit content. In the new soup sector Red Coco Delight is a favourite: containing coconut milk, ginger, cinnamon and fennel. Looking ahead for summer there is a Cucumber breeze soup containing gazpacho, mint, cucumber and a yogurt and a Tomato Chilli variant.

Döhler has also been doing research into smaller 4mm fruit pieces in still drinks and which variants keep their shape and firmness best. A longer lasting strawberry has just been found which will please many beverage developers.

New CEO for Lonza Lonza has appointed Harry Boot as new Chief Operating Officer for Lonza’s Life Science Ingredients (LSI) sector. He will assume the role on 1 March 2011.

Harry brings significant global experience and knowledge to Lonza having served in the process and chemical industry with GE Silicones, GE Plastics, GE Consumer & Industrial and most recently Bluestar/ Blackstone, where he served as Chief Commercial Officer.

Berbere: An Ethiopian spice mixture, berbere blends cayenne pepper, allspice, cardamom, cloves, fenugreek, ginger, black pepper and salt.

Borojo: Grown in Colombia and Ecuador and thought to boost energy, borojo has a pleasant sweet and sour taste.

Hibiscus: (Above). Popular in South America and the Caribbean, hibiscus offers a tart, tangy berry flavour.

Pandan: Grown in the tropical areas of Asia, pandan offers a uniquely sweet aroma.

Yacon: Native to Peru, the yacon is a fruity and earthy vegetable, most similar to an apple.

Ceylon Cinnamon: (Above).

Used widely in England and Mexico, this complex flavour has citrus overtones and is less sweet than cassia cinnamon.

Yumberry: Known as the Yang Mei and native to China, it has a pleasantly tart and sweet profile.

Cherimoya: (Right). Native to Ecuador, Colombia and Peru, the cherimoya has a tropical flavour with cream and green notes.

DSM to acquire Martek DSM the global Life Sciences and Materials Sciences company, and Martek Biosciences Corporation have announced that they have entered into a definitive agreement under which DSM will acquire all the outstanding shares of common stock of Martek for US$31.50 in cash per share for total consideration of US$1,087

million. The transaction has been approved by DSM’s Supervisory Board and is recommended by Martek’s Board of Directors.

Subject to customary conditions, the tender process is expected to close in February 2011, and the transaction is expected to close in the first or second quarter of 2011.

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www.foodbev.com/beverage Issue 82 - February 2011

INGREDIENTS 19

Fruit juice

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The fruit juice industry encompasses the fruit juice (100%) and nectars (25 to 99%) categories. It has been affected by the global economic downturn mainly due to the higher price point of fruit juices when compared to other types of soft drinks. Nevertheless, not every market has been affected.

The common factors affecting fruit juice operators worldwide are volatility of commodity prices and exchange rates fluctuations but trends in the two markets are different.

On one hand, we have the traditional fruit juice markets accounting for the majority of global consumption showing moderate growth rates until 2009, when most declined. East Europe, and especially Russia, suffered particularly in 2009, in some instances experiencing double digit declines, following double digit growth rates. In established markets, the prerecession trends of health and wellbeing, experimentation, convenience and ethics, have been superseded by ‘back to basics’ and price consciousness.

In some markets government support to promote consumption of fruit and vegetables has been

key. This is the case in France and Poland that both showed positive growth in West Europe.

It is expected that 2010 will be a better year for the fruit juice industry in traditional markets and consumption will recover as domestic economies pick up.

Not from concentrate and chilled juices are gaining in popularity as consumers look for more natural products, yet price remains the main barrier to expansion.

The emerging fruit juice markets had healthy growth rates in 2009, although lower than in previous years. Here consumption can be as low as

More recent innovations are plant sterols and collagen two litres per person per year in packaged products. Some markets such as India and Latin America have great availability of fresh fruit and a tradition of

drinking freshly squeezed juice, prepared on the streets in front of the customer, for a minimum price. The combination of rising income, large Asian populations starting to embrace juice based drinks, and the increase of conversion rates towards packaged products, could well see emerging fruit juice markets outpace more established markets.

In terms of the top fruit juice and nectars players worldwide, there is a clear bias towards established markets. This is changing as consumption in emerging markets increases and as international companies realise the huge potential these markets offer. However

the international giants face increasing competition from rapidly expanding Asian companies. Important M&A activity in emerging markets worldwide has changed the fruit juice map considerably. It is no surprise that local companies specialising in fruit juice drinks now have to compete with soft drinks giants such as Coca-Cola and PepsiCo. Other big food and beverage companies have shown increasing interest in this industry. Fruit juice seems to be the perfect solution for consumers looking for nutritious, healthy and naturally functional products.

Private label (PL) still remains exclusive to the more developed fruit juice markets within

Fruit juice and nectars per person consumption by region, 2009

Source: Zenith International

Fruit juice and nectars consumption by region, 2009

© Stanko Mravljak | Dreamstime.com

In fact, there is a clear division between well established fruit juice markets (North America, East & West Europe) where packaged juices are popular and consumption is high in general; and emerging fruit juice markets (Latin America, Asia, Africa & Middle East) where packaged juices are a new phenomenon and so have huge potential for the fruit juice industry.

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20 CATEGORY FOCUS

www.foodbev.com/beverage Issue 82 - February 2011

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Latest trends ‘Superfruits’ remain a key trend with added functionality of vitamins and minerals, fibre and probiotics becoming increasingly popular. More recent innovations in terms of ingredients are plant sterols and collagen. Carbonated juice, an established product in markets such as Germany and Austria, is becoming a phenomenon as consumers see it as the healthier alternative to traditional carbonated soft drinks.

Product launches with Stevia could grow exponentially once Stevia has the regulatory approvals required in some key markets. Despite the downturn, a number of fair trade and organic products have been launched. New moves include local and regional ranges; packaging and specific ingredients released as limited editions; plus juices targeting children and seniors.

Adding fruit juice to products is becoming a phenomenon as seen in coconut water & juice, juice & RTD tea or tea extract, juice based energy drinks or energy shots, and juice & milk products - a combination hugely popular in countries as varied as Spain and China.

explain the health benefits of fruit juice in emerging markets, and communicate developments in both sustainability and product innovation.

Zenith International reports on beverage market worldwide: email misales@zenithinternational.com visit www.zenithinternational.com or call +44 (0)1225 327900

Consumer education remains key for development of the category worldwide. Companies need to

© Tate & Lyle

established retail channels. PL generally enjoys a lower price point than branded products and has benefitted during difficult economic times. In France and Germany, sales of PL products are now higher than those of branded products.

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www.foodbev.com/beverage Issue 82 - February 2011

CATEGORY FOCUS 21

Fruit juice

Fruit sacs -the juice-containing ‘vesicles’ of a citrus fruit are enclosed by the endocarp, a fibrous structure that divides the fruit into 10 to 15 segments.

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Premium trend to juicy fruit sacs Today’s health conscious consumers are opting for premium fruit juices that are as natural and unprocessed as possible. Drinks containing bits of actual fruit are perceived as being big on flavour, and provide dietary fibre. International market observations show that dairy drinks with juicy fruit sacs are now being launched.

Top quality fruit and vegetable juices supply vitamins, minerals, micronutrients and phytonutrients. Phytonutrients are thought to prevent cancer, fight inflammation and lower cholesterol. Due to the carbohydrate content of the fructose, fruit juices are not calorie-free but score high for healthy enjoyment and a balanced diet. Fruit juices have a low to medium glycaemic index (GI), keeping the blood glucose curve stable and ensuring a steady supply of energy to the body. A glass of apple juice has a GI of around 40, and a glass of orange juice about 45.

Facts and figures In 2009, consumption of fruit and vegetable juices and nectars in Europe was around 11.26 billion litres, giving it top ranking worldwide. Europe was followed by North America, where a total of 9.5 billion litres was consumed. In the Asia Pacific area, consumption in 2009 was around 8 billion litres

by Heike Thevis of SIG Combibloc

(source: European Fruit Juice Association; Market Report 2010 ‘Liquid Fruit’). The greatest potential for growth is the Asia-Pacific region and South America.

The US, with just under 28 litres consumption per person, leads currently, followed by the Europeans with an average of 23 litres. Individual European countries, however, outperform the Americans - led by Germany with average consumption of 38.9 litres per person in 2009, Norway with 37.2 litres, Cyprus with 36.6 litres and the Netherlands with 29.1 litres.

Viewed globally, orange juice is head and shoulders above other juices in popularity.

Consumption patterns Norman Gierow, Global Market Segment Manager NCSD at SIG Combibloc: “Globally, consumers are tending to opt for cheaper products from the orange juice drinks on offer, or for premium varieties of this juice classic. The beverage industry is responding to the market polarisation, between ‘value for money’ and ‘premium’, particularly in the quality juices sector, International food manufacturers are increasingly looking at fruit vesicles as a way of expanding their range of premium products.

Fruit pulp and fruit sacs have the capacity to make a citrus fruit juice feel authentic. Through

Fruit sacs - the juice-containing ‘vesicles’ of a citrus fruit are enclosed by the endocarp, a fibrous structure that divides the fruit into 10 to 15 segments the mouthfeel alone, fruit sacs intensify the impression of drinking the best of the fruit.”

Fruit sacs are the juice containing ‘vesicles’ in a citrus fruit. They are enclosed by the endocarp, a fibrous structure of fine membranes that divide the fruit into 10 to 15 segments. If a juice drink is offered with fruit sacs, individual juice sacs are added to the drink. In contrast, in juice fruit pulp the endocarp itself is crushed into particles and processed together with the juice, as nutritious dietary fibre.

“A new development in aseptically filled carton packs is the combination of milk with orange sacs,” said Norman Gierow. This is offered by Inner Mongolia Yili Industrial Group, one of China’s leading dairy companies. “We see potential

World renowned brands and nationally active companies are using fruit sacs and fruit pulp to highlight premium character

for creating such beverage concepts across multiple sectors with added value,” said Gierow.

“These products can be filled using standard filling machines from SIG Combibloc or for larger fruit sacs, an add-on ‘particulates kit’.”

Challenge: precision dosing It is essential that fruit sacs or other solid product ingredients are fed into a drink with precision dosing and that no fruit fibres are caught in the pack sealing seams. “Inside the filling machine, each carton sleeve is shaped, the base sealed and the interior sterilised. In the filling machine’s aseptic zone, the product, which has been pre-mixed in a product tank, is then filled into the cartons as a finished product. The carton pack is sealed above the filling level, to prevent product ingredients being caught in the sealing seam.

In addition, SIG’s filling system is configured to maintain a consistent particulate content.”

Gierow, an expert in NCSD products believes that the desire for authenticity and for foods that are as pure and natural as possible will have a significant impact on buyers’ consumption choices, saying: “This trend signposts the direction for new product developments all over the world. Globally, fruit sacs and fruit pulp are set to really take off in this sector.”

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22 CATEGORY FOCUS

www.foodbev.com/beverage Issue 82 - February 2011

Business intelligence: Mexico

by Zenith International Analyst Cecilia Martinez

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Mexico is the second largest country in Latin America with a population of just under 110 million.

The Mexican economy has for decades been closely linked to that of the US; however this has slowly improved and the country fared relatively well during the economic downturn in 2008-2009 with gross domestic product (GDP) falling less than expected by 6.5%. Despite this, in 2009 the soft drinks market still posted growth of 1.3 billion litres to just under 39 billion litres and with the economy now in recovery, it is expected to return to growth of at least 2% during 2010.

The country has traditionally been one of the largest consumers of bottled water and particularly carbonated soft drinks (CSDs). In fact, Mexico has been for a number of years the second largest market for CSDs behind the US at 18.9 billion litres. Both CocaCola and PepsiCo have been competing aggressively in the market, although Coca-Cola has maintained its leadership in the segment. Strong demand for CSDs has resulted in them being available nearly everywhere, with street stalls helping supply consumption on the go.

The high consumption of CSDs may have contributed to the

According to DrinkSector: The total all food and drink market in Mexico was worth US $110.0 billion in 2009, made up of US $90.1 billion in retail (81.9%) and US $19.9 billion (18.1%) in foodservice.

This overall market grew at an average 2.63% by value from 2004 to 2009, and is forecast to grow by 3.09% from 2009 to 2012.

Competition in bottled water, both bulk and small pack, has been fierce during the past decade and is led by national brands such as Danone’s Bonafont, Coca-Cola’s Ciel or Grupo Peñafiel’s Agua Peñafiel with several regional brands also competing for a small share of the market.

In the juices, nectars and fruit drinks categories, the landscape is somewhat different to those mentioned above. Juice drinks have long been preferred by Mexicans, particularly children, as they are seen as being healthier than CSDs. Thus it is not uncommon to find that most Mexicans grew up drinking juice drinks either by Jumex, Jugos del Valle which was acquired by Coca-Cola in 2007, Grupo Lala or Grupo Pascual. The backlash

Mexico soft drinks companies volume share, 2009 Danone

Nestlè

Coca-Cola

Others

Jumex

PepsiCo

Mexico soft drinks categories share, 2009 Fruit juice

Other

Nectars

Bottled water

Source: Zenith International

Cecilia Martinez

country’s obesity problem, which in 2007 became the second country with the largest per capita obesity. In 2010 the government started implementing measures to help combat childhood obesity such as limiting the types of food and beverages sold in schools.

Bottled water, the second most important soft drink category, is set to benefit from the push towards healthier lifestyles both in children and adults. The category added 0.4 billion litres in 2009 to reach 16.5 billion litres. Of this, bulk water over 10 litres represents 85% with the rest taken up by smaller formats. Nevertheless, bottled water under 10 litres makes up a sizeable part of the market and is in third place behind CSDs and bulk water at 2.4 billion litres.

Carbonates

created by the country’s growing obesity problem has meant that consumers are beginning to realise that juice drinks are not as healthy as they appear, and this has translated to an extent into higher sales of nectars and bottled water.

Nectars, paradoxically, are regarded by Mexicans as having higher fruit content than fruit juices and being healthier, as these tend to be thicker in consistency.

Zenith International offers insights reports on non-alcoholic beverage markets in 65 countries worldwide.

If you would like more information on these reports or any other services that Zenith International offers, please email misales@zenithinternational.com visit www.zenithinternational.com or telephone +44 (0)1225 327900

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www.foodbev.com/beverage Issue 82 - February 2011

MARKET REVIEW 23

Natural malt drink success Click here to subscribe Bionade is an independent, family business based in Ostheim, Southern Germany, known for producing the first organic fermented sparkling drink. In order to develop the national and international distribution of Bionade, the business entered into a joint venture with the German Radeberger Group in October last year.

Claire Phoenix interviewed co-owner and Managing Director Peter Kowalsky.

Beverage Innovation interview What was the thinking behind the brand?

In the 1980s Dieter Leipold, the inventor, had a vision of an organically produced nonalcoholic refreshment drink.

At that time there was a wide assortment of healthy drinks for infants and adults such as juices, fruit teas and mineral waters, but a good alternative for children and teenagers was missing. A lobby, such as that reinforcing the Beer Purity Law, didn’t yet exist.

What is Bionade?

Bionade as a drink is in a new class by itself, both technologically and qualitatively.

How is it different to soft drinks? According to official classification, a soft drink is a so-called mixed drink. Bionade, by contrast is a fermented drink, which through fermentation is organically produced from starch. This type of non-alcoholic refreshment drink had never existed before.

In order to produce a nonalcoholic refreshment drink in a purely organic way, ‘Mother Nature’ has to be out-smarted through her own mechanisms.

Under natural conditions, alcohol is usually generated during the process of fermentation when sugar is present.

Similar to beer, Bionade is brewed according to its own purity law. Its non alcoholic base is formed due to the

chemical reaction created when bees produce honey. At the core of this process is the fermentation of water and malt, a biological conversion and ripening process (fermentation).

For Bionade instead of alcohol being generated, the sugar is converted into a weak and organic gluconic acid. An analogous process can be found in the production of honey by bees. Glucose oxidase, an enzyme found in bee saliva, plays a central role.

Besides malt, it is primarily composed of ingredients that are found in honey. Additional ingredients include natural minerals as well as natural carbonation and juices and essences from organically grown fruits. The drink has a low sugar content and therefore fewer calories than conventional soft drinks.

Bionade as a drink is in a new class by itself, both technologically and qualitatively What is the company history?

The company was established in 1995 on the occasion of the invention of Bionade, made by borrowing from age-old brewing techniques. The master brewer Dieter Leipold is the inventor and patent owner. His innovative bio-technical knowledge made the development and production

Peter Kowalsky

a reality. Leipold researched for almost a decade until, in 1995, he found the right formula. For these new lemonades he uses ingredients that are exclusively of controlled organic origin.

His creation Bionade, is made through a malt fermentation.

In contrast to the beer brewing process, gluconic acid is produced rather than alcohol.

This creates the light and tangy taste and also functions as a preservative. Through the addition of carbon dioxide and fruit and herb flavours, this master brewer created a fresh and fizzy thirst quencher with a natural base.

What is the science behind its development?

Dieter Leipold was successful in converting sugar into gluconic acid during fermentation according to brewing principles.

An analogous process can be found in the production of honey by bees. Glucose-oxidase, an enzyme found in bee saliva, plays a central role. The ultimate kernel of the innovation lies in the ‘how’ of the procedure. That, of course, remains a company secret.

What are the main ingredients?

Malt, water, sugar and fruit essences: it is the fruit, herbal and juice essences that give Bionade its characteristic tart and fruity accent. The natural flavours used, stem without exception, from each drink’s name-giving fruit: this means that the unique flavours derive from herbs as well as oranges and juices from lychee, elderberry, quince (only for the German market) and ginger. All the flavours and juices come from fruits and herbs grown on certified organic farms surrounding the plant - which is based in the ecologically certified Rhon Valley.

The herbal flavoured version contains natural herb-aromas, as does the lichee flavoured version. The elderberry flavoured version contains both concentrated elderberry juice and natural aromas, while the orange-ginger flavoured similarly contains extract of ginger and natural aroma. The sugar, barley and elderberries originate from organic agriculture.

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24 COVER STORY

www.foodbev.com/beverage Issue 82 - February 2011

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Social responsibility on a local scale

How has the brand expanded over the last few years?

A high measure of social responsibility and ecological awareness has been connected with the Bionade idea from the outset. The enterprise acts as partner and promoter of ecological associations and foundations, including projects for children and young people, in areas such as sport and health, culture and environment, nature and bio agriculture.

Bionade is made in the Bavarian town of Ostheim vor der Rhon by Bionade GmbH. This bio-lemonade first made its breakthrough in Hamburg in 1997: when master brewer Dieter Leipold finally found the perfect formula for his natural refreshment drink. During the tireless search for sales channels, the company chanced upon the ‘Schanzenviertel’ district of Hamburg, where it rapidly became a cult drink. And there’s another coincidence in the story: an error saw a big consignment of bottles with Hungarian labelling delivered to Hamburg by mistake, and Bionade was initially thought to be an exclusive insider’s tip from Eastern Europe. And so the success story first got off the ground!

Winning the Umwelt prize in 2007 and Oko Manager of the year, also in 2007 is important in underlining the company’s emphasis on sustainability.

The Bionade Corporation guarantees participating farmers willing to convert their operations into organic farms up to a 100% purchase of the organic barley and elderberry harvests. Never before grown in the Rhön-Grabfeld region, cultivated organic elderberry has opened up a completely new market for farmers here.

In the current calculation, 90 hectares cultivable land is used for organic elderberry. All the organic raw materials conform to EC-ecological regulations and the stricter guidelines of the German Association of Organic farmers, such as, for example, Naturland e.V.

Hamburg is a city that thrives on the media and communications industries. The people who work here are creative, open to new ideas and want to set new trends. It was among people like this that the Bionade boom originally began. The Hungarian labelling gave Bionade a cultural edge and this increased the initial curiosity and demand.

The trend spread through word of mouth before spiralling

out to other towns and cities.

Interestingly, in Hamburg it is frequently ordered as an alternative to dessert.

Beer style promotion As the early sales only reached a limited public, we hired the marketing expert Wolfgang Blum in 1999. Blum devised a new marketing strategy for Bionade.

A retro blue, white, and red logo was designed by the Leipold and Kowalsky. The bottle was made out of clear glass (instead of brown) but the form was based on a classical vitreous longneck beer format. This eased the logistics of distributing the drink and also helped to sell Bionade as a non alcoholic drink looking like a beer.

In 2007 the beverage became available in the United States.

73 million bottles of Bionade were sold in 2006. Bionade was by then present in Austria, Australia, Switzerland, Scandinavia, Finland the Benelux countries, Italy, Japan, France and Spain.

Where next for Bionade more flavour variants, global expansion, or more sustainable packaging?

At the moment no more flavour variants are planned, however sustainable packaging is an important subject for us. A recent move by the company has been to adopt labels with virgin fibre from sustainable forestry developed by Stora Enso. The recycled content is an impressive 30% and it also significantly reduces the levels of C02 released into the atmosphere. The result is an unprecedented, wet-and alkaliresistant label paper. These labels satisfy all requirements of a modern, wet-strength paper, designed for offset printing of labels for bottled water and non-alcoholic beverages.

Incidentally, the labels were on display at last year’s Brau Beviale.

The quince (quitte) flavour, new in 2009, is currently available only in Germany

What have been the recent developments in the company?

Bionade has developed into a company operating on a national and international scale, enjoying a wide distribution platform in hotels, restaurants, as well as in supermarkets and beverage wholesale and retail stores. We are on our way to achieving an international presence in the global market.

In Germany, we have set a clear goal for the next five years: we want Bionade to be on sale everywhere that people normally buy drinks - just as it is in Hamburg.

We also want to increase our international market share.

Over the past three years, we have entered the market in 15 different countries - not only in Europe, but also in the US (San Francisco and New York City) and Japan.

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www.foodbev.com/beverage Issue 82 - February 2011

COVER STORY 25

Ingredients in action: carrots Click here to subscribe Bolthouse Farms in California has grown from a base of zero in 2003 to being the largest supplier of baby carrots to the US premium beverage sector.

Supplying in formats from 340ml to 450ml, 1 litre and 1.5 litre and working with the major beverage brands, Managing Director Yannick Le Mintier is now busy making deals in Europe.

How does Bolthouse Farms operate?

What are the benefits of carrots?

Our proposition is that we harvest fresh carrots every day of the year. That’s 3,000 tonnes of baby carrots every day for 52 weeks of the year. Through that freshness we can produce the best tasting carrot juice, which is why the very well known juice beverage companies with the highest standards come to us.

Deep coloured orange fruits and vegetables contain many vitamins and phytochemicals such as vitamin C, potassium and folic acid.

Today when we are all concerned about our health, the objective is a sweet, fresh snack and here it is the freshness that counts.

We supply manufacturers who want the very best with single strength or puree in drums.

How has the business evolved what is the latest trend in drinks?

Recently we have seen a move to purple carrots, or black carrot as it is called in Europe. In fact you can see that our new drink is Red Berries and Purple Carrots which gives a deliciously light and fruity taste.

We also have a 50:50 Carrot, 50:50 Passion, 50:50 Berry and 50:50 Tropical blend (below).

On our Bolthouse Farms website we have a colour wheel which explains the benefits of ingredients such as carrots. For instance in the ‘Get your Yellows’ section the information given is: Deep coloured yellow orange and yellow fruits and vegetables contain many vitamins and phytochemicals such as vitamin C, beta carotene and flavonoids.

Including yellow/orange fruits and vegetables in a low-fat diet may: • Help maintain a healthy heart • Lower risk of some cancers • Enhance vision • Promote a healthy immune system Beta carotene may act as an antioxidant in the body. Beta carotene converts to vitamin A in the body and assists with reproduction, cell differentiation and vision.

Vitamin C helps with collagen synthesis, amino acid metabolism,

strengthens resistance to infection and assists iron in absorption. Flavonoids are phytochemicals that act as antioxidants and may decrease the risk for diseases influenced by free radicals. Yellow orange/ yellow coloured fruits and vegetables include: orange, lemon, peaches, papaya, grapefruits, mango, pineapple, tangerines, mangos, yellow & orange bell peppers, pumpkin, carrots, sweet potatoes, butternut squash and yellow carrots.

Keep an eye out for these Bolthouse products: 100% Carrot Juice, Passion Orange Guava, Mango Lemonade, 50/50 Passion, Strawberry Banana, C-Boost, Amazing Mango, and Tropical Mango Vinaigrette.

How long does a fresh carrot based beverage last in a chill cabinet?

We are all cold chain distribution and we give our retailers in the US a time of 35 days although it is a little longer. The freshness is important as this is what gives it

such a great taste. You would not achieve the same result with a from concentrate carrot juice.

What is the key to your success?

The key to success is our merchandising capability - each day our merchandisers go into the store to check how things are going. We have 70-75 in all, one in each city.

Because of the success of our own Bolthouse Farms beverage line with Bom Dia and the other formats the world is coming to us. So far we are also selling well in the UK and Germany and in France and Scandinavia.

We are also doing very well with our protein drinks.

No longer does the consumer see these as making them into Mr Muscle, today it is all about health. So merchandising and constant innovation is key and the objective is to provide a sweet fresh snack every day, with around six baby carrots in many of the drinks made using our puree.

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26 INGREDIENTS

www.foodbev.com/beverage Issue 82 - February 2011

Shrink sleeving

Improving point of sale impact, shrink sleeving has grown exponentially in recent years. Thinner lightweight films, excellent photographic images, better fit, a larger surface for graphics and sustainable benefits through this application have made this the label to stand out from the crowd.

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Page 28

Page 32

Eastman Embrace shrink film resin

CCL Triple S Stretch sleeving

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Page 33

Cvernight Labels custom sleeves

Plastic films conference

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Page 34

Printpack Neo Affinia and Acro Affina

Chadwicks contemporary packaging

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Page 35

Krones Sleevematic AF

Sidel: Roll fed and sleeving technologies in one machine

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www.foodbev.com/beverage Issue 82 - February 2011

SPECIAL REPORT 27

Shrink sleeving Embrace shrink film resin

by Matt Dudas, Market Development Manager, Eastman Chemical Co

Known for his ‘Think Shrink’ presentation last year, Matt Dudas, the market development manager for Embrace shrink films with Eastman Chemical of Tennessee, explains the advantages of Embrace Shrink Film resin:

problem is that there is high outlay on the initial purchase of the machines required for Superstretch and these are not widely available. With our Embrace heat shrink you have a high vibrancy of colour with resulting graphic ‘pop’ in store.

Basically the highest shrinkage rate offers the greatest levels of design freedom. With this high contour shrink system you can run the label up over the top, over the tamper evident and retention drop band and offer a reduction in cost. It also offers improved sustainability as the bottle and closures can be reduced in weight (closures by around a gram and bottles greater than 15%) yet feel good in the hand, be easy to pour from and above all have excellent appearance on shelf.

Our main message is that we offer highest value - as Embrace-derived labels are competitively priced and offer great value beyond the shelf

The shrinkage rate of Embrace is around 78% in comparison to around 60% in PVC. So Embrace is particularly useful where high shrink rates are required - it can be used for example where you are going from a small 28mm neck to a 4 inch wide sphere and back to a small base.

We will be showing examples of this at the International Shrink Conference being run by AWA from 13-15 April in Amsterdam.

In comparison to the super stretch sleeve we think we offer a higher rate of retention. One

Matt Dudas, Eastman Embrace

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We see ourselves as the catalyst in the value chain impact - as we increase the tensile strength of the bottle through use of a stronger film.

The problem with downgauging PETG films is that you can lose out on the potential performance in lightweighting containers much more dramatically than films can be lightweighted.

Much of the low hanging costout fruit has been harvested already. Therefore it is important for brands to look at system costs and engage suppliers who are collaborating to bring innovations. For instance, shrink sleeve are higher price than traditional roll-applied polypropylene labels, but the value is significantly greater. The 360 degree coverage of a highly contoured bottle is just the start.

There is cost savings potential in using CT closures instead of drop band caps by allowing a fraction of a gram shrink sleeve’s material to replace the drop band on the closure as well as closure colourant and

the retention bead on the bottle neck. Follow on cost reductions include the less expensive closure and tooling cost from making a CT rather than drop band closure. Closure production cycle times are faster and tooling cavitation can be greater and tooling cheaper when the slides to make the drop band are factored out. In addition, bottle design can incorporate the additive strength of shrink labels to accommodate aggressive lightweighting designs. Adding a 3g Embrace shrink label could allow for multiple times that in container weight savings.

At Eastman we see ourselves as the catalyst in the value chain.

We have been talking to other companies and asking them what is in their innovation funnel and letting them know what is in ours. By working together we can come up with better innovations faster.

We are working with Amcor PET to evaluate the impact shrink sleeves can have on very light weight next generation bottle designs and integrate a shrink sleeve’s additive rigidity to its design function.

People often query - but aren’t shrink films just too expensive?

But if you opt for a PS label front and back or a cheap wrap around a label the shelf impact is not comparable, but pricing is.

PS covers 40% of a container, which we use as a proxy for % of potential consumer impact at shelf, while shrink of course allows 100% impact. When you factor in average prices of labels, the result is 150% more coverage (going from 40% to 100%) for a price increase of less than 15-20%. And in terms of sustainability some multinational corporation big players have already made a global commitment to remove PVC from their chain. This means

RAS (Roll Applied Shrink) that even emerging markets such as China, Mexico and Brazil will think twice before investing in a system that involves PVC. When the conversation begins with choosing a PETG label, the project can end with total cost out if a systems approach is taken.

Another part of the sustainability angle is that the cost of a fuelling a heat tunnel has to be taken into account - both the energy output and the carbon footprint. Some traditional roll applied shrink materials require significantly more energy to approximate the same lower temperature shrinkage as Embrace RAS. Eastman has developed RAS - Roll Applied Shrink - using roll applied equipment to apply a shrink sleeve labels. Companies such as Krones, Henkel, Amcor, Klockner are all interested in this as there are a much greater number of roll applied machines around versus sleeve applicators which can be adapted with very little effort. So stay tuned to Eastman - we have many more exciting developments in the pipeline!

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28 SPECIAL REPORT

www.foodbev.com/beverage Issue 82 - February 2011

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Step by step to sleeving Gilbreth of Pennsylvania has prepared ‘Shrink Sleeve Packaging in 4 Easy Steps’, a free White Paper that draws on over 40 years of experience to present candid advice to consumer product packagers who want to use high quality, lower-cost shrink label decorating options for the first time. The simplified four-step guide quickly explains the shrink sleeve process, discusses a range of suitable film types and presents tips for preparing artwork.

• Step 1 discusses how to determine size and shape dimensions for the container.

• Step 2 evaluates a variety of film types and container

shapes in terms of application, sustainability, cost and shrink properties. Consideration is given to specialty and hybrid films that offer excellent shrink properties and sustainable material options.

• Step 3 offers valuable tips and techniques for seam location, graphic orientation and location of a tear-away perforation.

• Step 4 discusses development techniques for achieving distortion-free positioning of graphic copy and artwork to achieve accurate, on-package, dimensional graphics.

Detailed proofing instructions are provided as a final on-package grid placement test.

Speedy overnight labels Established in 1987, Overnight Labels is a nationally recognised US manufacturer specialising in a variety of packaging options including custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressure-sensitive labels, rotary silkscreen & cold foil.

The company prides itself in offering low minimum quantities, competitive pricing, low set-up costs and quick turn arounds.

Claire Phoenix spoke with Don Earl: Can you show an example of the latest in sleeving for soft drinks?

The latest trend we have been seeing is printing foil on sleeves, be it silver, gold, holographic, or customised colours.

Gilbreth offers shrink labels; full body sleeves, tamper-evident neckbands, combo/club store packs, and seamless tubing.

It was the first company to use and identify the benefits of Eastman’s PETG LV shrink film

What are customers now asking for - better fit, promotions on sleeves, transparency or metallic finishes?

They are asking for all of the above. They want to be able to shrink two different types of products together to cross sell.

As stated, they are looking for foils to enhance their appeal.

What about sustainability have you seen an increase in demand for paper labels or is shrink sleeving still a growth area for you?

Sustainability is always an issue. However, most of the municipal infrastructure does not support recycling or composting. So there is really no point in spending additional money on sustainable materials if they are just going to wind up in a landfill anyway.

What about PET film vs rPET film - is this a big issue for you right now?

Not really.

At what sorts of speeds do you run and on what type of machines?

We run from small to large size jobs on flexographic presses. We run an average of 300 feet per minute. The speed depends on the length of the run and the level of difficulty.

Do you use digital design or are other methods more popular?

We work with a proprietary software to morph the sleeves so they print properly.

What do you see as the main benefits of sleeving?

They offer a solution for unique shaped bottles and containers and full 360 degree graphics for maximum brand impact. We can ensure the sleeve is scuff resistant by reverse printing and of course it gives added protection from breakage.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

SPECIAL REPORT 29

Shrink sleeving PETG and PLA films What do you see as the most popular sleeving solutions for beverages today?

Two of the most popular labeling solutions for beverages today are shrink sleeve labels and roll fed labels, both of which Printpack manufactures. The popularity of shrink sleeve labels has led to tremendous growth in this category over the past several years as brand owners convert from other label formats to shrink to provide better graphic appeal and increased differentiation at retail.

How does this compare to demand for pressure sensitive labels?

While we’re projecting growth in the 7% to 9% range for shrink sleeves over the next several years, we believe that pressure sensitive labels will show flat to declining growth over the same time period. We attribute this to the continued replacement of pressure sensitive labels by shrink sleeves. Shrink sleeve labels provide a better graphics billboard for products relative to pressure sensitive labels and in this highly competitive market, brands need every advantage to stand out.

With 360 degree coverage, shrink sleeve labels are an ideal vehicle or canvas for conveying vibrant colours. With offerings such as Colorpack, Printpack’s proprietary graphics separation process, flexographic printing has never looked better. With high shrink films offering up to 80% shrink, shrink sleeves are able to accommodate uniquely shaped containers better than any other label format.

Printpack has its own innovation centre - how is this used?

Printpack’s Innovation Center is in our Atlanta HQ. In this space, associates are exposed to innovative packaging from around the world and to many of the best consumer packaging options across multiple categories. We also have a Packaging Kitchen where prototypes of concepts can be generated quickly to bring a new idea to life.

In your view which packaging materials best satisfy design criteria in drinks and allow for merchandising promotion?

In terms of shrink sleeve in North America, we’ve seen a dramatic shift over the past

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Interview with Paul Pritchett of Printpack couple of years from PVC film to PETG. Beverage band owners are making this change for two reasons. First, PETG has a higher shrink percentage enabling brand owners to use uniquely shaped containers. So as bottle shapes continue to drive differentiation, PETG and other higher shrink percentage films, such as PLA, will gain in popularity. Second, some brand owners have elected to move away from PVC because of concerns raised by Wal-Mart and other retailers about its environmental footprint. While neither PETG nor PLA is post consumer recycled today, they are both viewed as more sustainable alternatives to PVC. PLA is interesting as it represents an alternative to traditional petroleum based films.

What are the big issues in sleeving right now - and the challenges?

One of the areas of interest in sleeving today is downgauging.

In North America, the typical shrink sleeve label is 50 microns.

However, in order to extract more value and to encourage source reduction, brand owners have been pushing the limits

Paul Pritchett by moving down to 45 and 40 micron film. The challenge with downgauging is twofold.

First, it is highly applicator dependant. So if you don’t have an applicator machine with exceptional timing, down gauging will be difficult to implement. Second, you need the technical expertise to be able to make recommendations of adjustments to the applicator line and heat tunnels to help lower gauge films run efficiently with acceptable shrink appearance.

What about tamper evidence?

Is this more in demand or are easy open packs more of interest to consumers?

Tamper evidence remains important. Brand owners have a lot of options to address

What about packaging shape and geometry - what sort of progress has been made here when it comes to sleeving?

Products have a limited amount of time to grab a consumer’s attention at retail.

Research shows that it takes consumers 2.6 seconds to decide if they’re going to buy one product over another. When shopping, people respond to colours, shapes, numbers and words in that order. © Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

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Printpack plant in Poland and China Printpack has a new 10,000 square metre production plant in Poland to extend production capabilities for flexible and speciality rigid packaging in Europe. The flexible rotogravure and flexographic presses capitalise on the latest technology, making the plant

exceptionally responsive to market demands. Enhanced lamination capabilities will allow Printpack to produce more complex laminated offerings. A recently completed facility in China, further strengthens Printpack as a global player in packaging.

tamper evidency. One thing that we see today with shrink sleeves is the incorporation of a tamper evident feature into a full body label through the use of horizontal perforation technology. That way a consumer removes the tamper evident portion of the label when opening the beverage container, while the label remains intact.

proprietary separation method and extended gamut printing technique allows us to print richer, higher chroma images that are more likely to capture the original design intent.

It eliminates many of the traditional limitations of flexo printing and provides for printing of modern, life-like product shots.

What about sustainability and bio film shrink sleeves - is this a growth sector and is it driven by retailer or consumer demand?

How are you addressing this?

What about transparent or metallic finishes?

Bio film shrink sleeves are viewed by us as a growth sector.

For the most part, retailers have driven the sustainable packaging movement to date. However, if consumers demand more sustainable packaging, it has the potential to really take off in the future.

Printpack worked on the development of PLA shrink labels and offers Earthfirst PLA shrink film in our our exclusive Affinia portfolio of heat shrinkable films. We are also closely monitoring development work managing the density of labels to improve the recyclability rates of PET bottles.

In terms of beverage sleeving, of what have you been most proud in recent months?

While Printpack offers both rotogravure and flexographic printing, some of our recent flexo work has been outstanding.

Using Colorpack, Printpack’s

Integrated automation

Sleeve transfer with Krones Sleevematic AF - this multi talented machine supplies shrink or stretch sleeves

We have seen a lot of interest recently in metallics. These are not necessarily difficult to achieve, but can add significant cost depending on how much ink coverage is desired.

Does the Pure Affinia shrink sleeve label have something new to offer beverage manufacturers?

The sleeve film is unwound evenly from the reel via feed rollers and conveyed to the cutting unit via the sleeve supply unit

NeoAffinia PETG was commercialised by Printpack in the beverage industry late last year. It is a cavitated, white film that provides a unique matte finish and soft touch to the consumer. It is surface printed and provides a premium look and feel.

We are in the process of developing AcroAffina film - a commercial-ready MD shrink film that is applied on roll fed labeling equipment. It has a higher shrink percentage that traditional MD shrink films allowing brand owners to match up shaped containers using existing roll fed equipment with minor modifications.

After cutting, a feed applies the open sleeves directly onto the container with optional positioning modul

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www.foodbev.com/beverage Issue 82 - February 2011

SPECIAL REPORT 31

Shrink sleeving Premiumisation of a brand What are the choices in sleeving facing beverage manufacturers?

A paper label generally covers around 30% of a bottle's surface while a sleeve has more substrate for information and can cover up to 90% of the surface.

Shrink sleeving began in the 1960s in Japan. Today companies use machines supplied by Krones, Accraply (Trine), Karlville and PDC. Shrink sleeving is generally applied using steam at just below 100oC for just a few seconds in the shrink tunnel. CCL has been around for 30 years but shrink sleeving has only been mainstream for the last 7-8 years.

Last year CCL was the first company to opt for Triple S stretch sleeving - a new method, whereby the sleeve is opened using fingers then the bottle is pushed through the label. Krones manufactures the machines for Triple S and has the capacity to sleeve tens of millions of bottles pa. The main benefits are the complete elimination of glue/adhesive, no need for a shrink tunnel and, resulting line simplification and line efficiency.

What do you see as the most popular sleeving solutions and how do you see this evolving?

The main reason for choosing shrink sleeving is to improve shelf standout. We know that consumers need to differentiate products quickly on a crowded shop shelf.

Recognition of shape and graphics is a strong plus factor and sleeving helps here.

PET converters will be cheering when more consumers remove labels

Shrink sleeving is a move towards premiumisation of a brand and is not a consideration for mainstream, mass market products on cost grounds.

That said, some of the larger brands will opt for promotional sleeving for perhaps a month and find it has a substantial impact on sales, even when reverting to the standard label.

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Interview with CCL’s Jon Cowan In the on trade we are seeing more use of glow in the dark graphics on shrink sleeve labels with one trialled for a bar topper recently for Heineken - offering visibility in clubs and bars.

A growth area within the last year has been the 2oz shot bottle for energy and relaxation shots as full shrink sleeving offers a larger area to convey information and more room to shout your message on this small pack.

The largest use of shrink sleeving however is for single serve 330-500ml shaped bottles.

What has changed in recent years is the size, cut and feel of the shrink sleeving. Today it is frequently used on the top quarter of an ergonomic waisted bottle to save on film costs yet still achieve maximum visibility as full shrink sleeving on the lower half can be hidden by the case tray.

It is bottles such as those used for sports drinks such as Powerade and Gatorade that have particularly benefited from Shrink Sleeving. These are premium products in the sports drinks arena and the customer wants to feel they are getting something special by paying a higher price - so it’s part of the marketing mix and in visual terms adds value.

What is the current trend towards in terms of colour and finish?

Jon Cowan

Of course there are also the major soft drinks companies who are looking for high volumes and high speeds - where we are talking volumes in millions.

What about digital printing?

This is certainly something we are looking at.

What about sustainability, lightweighting and recycling?

There is a lot of movement in downgauging film thickness for sleeves. However too lightweight and the application can be tricky, the bottle can lose rigidity and collapse, or you can find the shrink sleeve creasing which is unsatisfactory.

The original standard of 50-70 microns is now at 40 microns and below. But you have to take into account so many parameters - is it hot, cold fill or aseptic filling? Is it a carbonated or still drink? What is the shape? How thick is the PET bottle, is nitrogen dosing being

We are seeing greater interest in matt and tactile finishes. This is achieved using a softer lacquer - rather like that used on many cosmetic bottles. What is evident is the greater fragmention of SKUs - greater segmentation in the industry and so more variants and formats in drinks than ever before.

We have also seen an increase in the small volume, niche markets. Š Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

32 SPECIAL REPORT

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used? Every bottle is different and requires a different sleeve application. At the end of the day shrink sleeving is a cost investment and the result has to be perfect.

The main question now is regarding recycling - because you are never going to recycle the label but you need to be able to remove it cleanly and so dual vertical perforation is becoming the norm.

We need more education however to encourage

consumers to remove the sleeve before recycling. In Japan for instance consumers remove all labels. You will see more bottles appearing here with the ‘tear here’ and zip logo. Dairycrest and Frijj for instance already carry these.

fed OPP (Oriented polypropylene label) that is removable via dual perforation.

It is the inks and glues which cause problems for the PET converters, they will be cheering when more consumers remove the labels.

Sidel’s rollsleeve is an interesting concept and likely to be cost effective in comparison to shrink sleeves. However I think you need to be running high volumes to find this investment worthwhile.

Interestingly Coca-Cola’s plantbottle currently has a roll

What about cost optimisation - how does shrink sleeving compare in cost to roll sleeves applied in the machine?

Bottlegreen Drinks and design agency Ziggurat Brands, approached students to conceive a label design for its pressé bottles. The chosen design by Loughborough University graduate Rachel Pitman, comprises brightly coloured designs for ginger and lemongrass; elderflower; cox’s apple; and pomegranate and elderflower.

CCL Decorative Sleeves’ technical expertise was a vital factor in ensuring a successful shrink and quality finish. The selection of 50 micron PET film creates a close fit around the bottle using steam shrinking

by A&S Packing. The flexibility of the UV Flexo process, with its cost-effective in-house origination costs, maintains a high quality print for a limited edition run. Eight colour printing creates high impact for the colourful designs.

Plastic films conference Dusseldorf Numerous new high performance polymers came under the spotlight at the SPF 2010 plastics films conference that took place in Dusseldorf in late October, just before the K Show. They included latest metallocenecatalysed polyethylenes

from ExxonMobil and Ineos, high-stiffness terpolymers from Borealis, extensions to DuPont’s ionomer resin family and tie-layer resins based on new technology for multilayer films from LyondellBasell.

Nippon Gohsei reported on its latest multi-functional barrier

resin, while Nichigo-P. Milliken explained its very latest developments in nucleating agents for polyethylenes.

Sustainability issues were highlighted in several talks by processors and end users. RKW for example addressed new developments in polyolefin films

as sustainable products, while Innovia discussed how its NatureFlex films, derived from wood pulp, meet brand owner sustainability objectives.

Procter & Gamble and Unilever also talked about their own developments and the implications for their suppliers.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

SPECIAL REPORT 33

Shrink sleeving High speed conversion Chadwicks is part of the Flexible Packaging Division of the Clondalkin Group, which has more than 40 manufacturing sites located across Europe and North America. Claire Phoenix interviewed Business Development Manager Richard Cutworth.

How do you see the market for shrink sleeving?

The shrink sleeve market is still a developing one and is growing at a fast pace. More and more brands are beginning to consider using shrink sleeves as the preferred choice of primary label for maximising the shelf presence of their products.

What has been the most exciting development in your view in the last year?

The last year has seen much technological advancement within the sector and for Chadwicks, a £2 million investment from its parent company, Clondalkin Group, in

wider UV Flexo press and high speed conversion equipment has meant that we have been able to enter more markets by delivering quality flexible packaging solutions.

How do you see shrink in comparison to stretch sleeving?

Shrink sleeving offers more flexibility in terms of being able to label many different shaped containers easily as higher levels of shrink capability are achievable.

Cost is presumably the drawback and shelf stand out the main benefit - what are its other characteristics?

Interview with Richard Cutworth of Chadwicks sectors with many benefits such as durability, tamper evidence features and 360 degree, top to toe decoration, which allows brand owners to maximise the surface area of the product. With advancement in technology and special features, together with the relatively low costs, sleeves are now a viable option for most products, including new brands being launched to market for the first time.

There is a general move throughout the packaging industry to ensure companies are maximising opportunities to be greener. At Chadwicks, we offer our customers the option of applying special perforated recycle strips for ease of removing sleeves and recycling containers.

Chadwicks will be showcasing its innovative products and technological expertise at stand F42 at the Packaging Innovations Show, NEC on 16–17 February 2011, and on stand C72 at Pro2Pac from 13–16 March 2011.

iced coffee from Metro Drinks, is printed using seven colours UV Flexo on a 50 micron film, with a surface printed matt lacquer finish to give the sleeve a premier look and tactile feel.

A contemporary new sleeve for Herbert’s Fairtrade bottled

Richard Cutworth, said: “The brand holds great values with

AWA Conferences & Events from 14 April at the Okura Hotel, Amsterdam.

Detailing materials, technologies, and markets, it will be of interest to material and equipment suppliers, converters, and end users. As well as the central formal conference programme, the event this year sponsored

Richard Cutworth

I understand paper is having a comeback in the light of a move towards recycling and sustainability - what is your view here?

More customers are now being drawn to shrink sleeving for the multiple benefits it offers. Cost is certainly now less of an obstacle with the development of UV Flexo print, which offers high quality print with low cost origination.

Shrink sleeves provide the perfect, contemporary packaging solution for products in a range of

International Sleeve label conference With around 8% of the total global label market, sleeving in all its formats - shrink, stretch, and roll-on-shrinkon - is still enjoying dynamic growth. Current status and future opportunities in this key labeling market are the focus of the 2011 International Sleeve Label Conference organised by

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by Accraply features a preconference workshop designed to update participants on developments in heat shrink sleeve label processing, including their background, manufacture, and end-use.

The target audiences are professionals involved with marketing, research, technical support, quality control, and production who wish to extend and update their understanding

Luna and Lara springwater from Eauvolution Ltd has been given eye catching shrink sleeves printed in eight colour UV Flexo on 50 micron film by Chadwicks

products containing only real fairtrade ingredients, including the coffee bean, the sugar and the cocoa. We developed a sleeve that would reflect these high values, creating a bespoke packaging solution that tailored perfectly to the shape of the bottles.”

of the heat shrink sleeve label format, and those professionals needing a primer on the technical aspects of the conversion and application of heat shrink sleeve label products.

Gary Gates CEO Gates Packaging and Seamus Lafferty Vice President of Accraply will run workshops along with William Llewellyn, Vice President AWA Alexander Watson Associates.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

34 SPECIAL REPORT

www.foodbev.com/beverage Issue 82 - February 2011

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Rollsleeve - sleeving and roll-fed technologies in one machine According to figures announced in the AWA Labelling and Product Decoration Markets Global Review 2010, the market for heat shrink labels is growing fast (+4.4% in 2009) and at a much higher rate than other types of labels. The trend is particularly strong in rapidly industrialising countries (South America, China and India).

Last year Sidel Group launched the new Rollsleeve - an innovative rotary labeller that creates and applies plastic shrink sleeves from a machine direction orientation (MDO) label roll onto glass, plastic and metal containers. The Rollsleeve combines the simplicity of its consolidated roll-fed group, resulting in highly customised container labelling, with the advantage of label film cost reduction.

Cost savings of label material by up to 30%

Cost saving MDO film A significant aspect, giving Rollsleeve an edge on more traditional sleeving systems, is the fact that the ‘tubing’ takes place in the machine and ready made sleeves do not need to be outsourced. The Rollsleeve tube creation process uses a MDO film (Machine Direction Orientation): this means that the film is stretched in the same direction of the machine.

As a result, the converting phase is lessened by two manufacturing steps: the forming and welding of the sleeves are now unnecessary.

This system brings savings in the cost of label material up to 30%, compared to a traditional sleeve (TDO - Transversal Direction Orientation).

Sidel Group estimates that with a throughput of 200 million bottles per year savings on the costs of label material alone mean that the entire initial investment will be recovered in 18 months.

Two machines in one A further major advantage of the Rollsleeve is the simple way that you can change from sleeving to hot glue roll-fed applications.

Moreover, the Rollsleeve can be equipped with a module for partial body sleeve labels.

Very thin labels for sustainability and cost optimisation Rollsleeve technology does not stress the film since the label is ‘tubed’ and wrapped round the container in the machine without any machine movement as it’s the bottle that moves.

Furthermore, the new sealing system offers great flexibility in the choice of materials for labels with considerable benefits in terms of optimising costs. Sidel has successfully tested all the principal materials available on the market, ie PET, recycled PET, PVC, PE, PP, OPS and PLA. It can apply labels that are 50% thinner compared to a traditional sleever (that hardly allows thickness less than 50 microns) with thickness ranging from 18 to 150 microns (the latter is used when isolation from heat is required).

Heat & cool sealing: quality of labelling up to 54,000 bph.

The special feature of this machine is shrink sleeve creation and application by a lengthways reel, as the labels are closed with no need for glues or solvents. The sealing area can be positioned exactly to the edge of the label, so the final overlap has no visual or tactile flaws after shrinkage. The quality of labelling is optimal even with high speeds (up to 54,000 bph) and doesn’t depend on the height of the container (the tube label is not lowered from above as in traditional technology).

Sidel's rollsleeve offers savings on label material with the ability to apply labels ranging from 18 to 150 microns. Using a lengthways reel the labels are applied within the machine and there is no need for glues or solvents. The quality of the resulting labelling is optimal - even at high speeds © Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

SPECIAL REPORT 35

Cartons and the environment Click here to subscribe

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he Alliance for Beverage Cartons & the Environment (ACE) has appointed Richard Hands as its first UK Chief Executive. Once Environment Manager for Tetra Pak UK & Ireland and Chair of ACE UK Richard said: “This position reflects the carton industry’s commitment to building on its considerable environmental achievements. Recycling will remain a core area, but the industry and its suppliers are also working hard to deliver further progress on independentlycertified forest management and traceability.”

Christian Verschueren,Director General of ACE Europe, based in Brussels, said: “We are delighted to welcome Richard as Chief Executive of ACE UK. This strengthens our European network, as we benchmark and profile beverage cartons as a renewable, recyclable, and low carbon packaging solution.

Richard brings knowledge and an excellent track record of positive engagement with stakeholders.”

Beverage Innovation interview Claire Phoenix spoke with Richard Hands: There is uncertainty about which form of packaging is best in terms of product protection, ease of use and sustainability.

How do you view the beverage carton in these terms?

Made mainly from renewable wood fibre sourced from responsibly managed forests

and with a low carbon footprint, the beverage carton meets the sustainability challenge throughout its life cycle.

Consumers particularly appreciate the move towards FSC (Forest Stewardship Council) certified paperboard by the big three carton manufacturers, Tetra Pak, Elopak and SIG Combibloc.

The FSC logo, increasingly seen on cartons, shows that the wood fibre used to make the carton has been sourced from well-managed forests and has full traceability.

Furthermore, cartons are fully recyclable, with a recycling rate of 34% in the EU, with some countries, such Germany and Belgium, with rates that are twice this figure. Much of Europe operates under the green dot system whereby funding is raised for recycling via a fixed fee placed on the package. UK rates are catching up fast, but here a more market-based system operates using PRNs or packaging recovery notes - certificates traded between recyclers and the packaging value chain to verify that manufacturers and retailers are meeting their recycling obligations. This is an effective and low cost way for the UK to meet targets, but it sometimes overlooks lightweight consumer packaging. That’s why the carton industry in the UK has been proactive in implementing its own recycling solution .

There are also great strides being made in making use of the non-fibre elements of a carton - the plastic and aluminium foil.

These can be used for energy production at the paper mill, or recovered separately to be

recycled into new products.

It is important to bear in mind is that carton packaging is part of the solution and there’s a need to communicate the vital role it plays, in terms of product protection, food waste prevention and resource efficiency. This must be a priority for 2011.

Carton packs are also excellent in terms of marketing potential with the whole package able to carry information and imagery. There are constant moves to make packs easy to carry, easy to store, easy to open and easy to pour.

How has the picture changed over the last five years in terms of innovation?

There are more formats than ever, with an increasing number of multipacks for convenience and lunchbox use and now a move towards one step opening.

The portion market is interesting, as many adults now take a lunchbox to work. The industry needs to meet this demand with the right kind of product and the right package and opening. And meet environmental criteria. For example, SIG Combibloc’s EcoPlus carton with a new cardboard composite, Tetra Pak’s use of green polyethylene derived from sugar cane, and Elopak’s lightweight Eco package.

Which beverage sector products are using cartons as their chosen packaging format?

Initially popular for dairy products, followed by juice, cartons are now being used more widely for other foods and beverages such as rice drinks, functional and health drinks, wine, soups, sauces and many others. Ambient foods such as tomatoes and pulses are also now in retortable cartons.

How is the industry working with local authorities to make is easier for people to recycle?

We rolled out a comprehensive bring-bank collection system a couple of years ago, following

heavy investment, with the result that 87% of the UK now has access to carton collection.

The industry works with local authorities to make it easier for people to recycle their cartons, with nearly a third of UK households now benefiting from collection at the kerbside.

This is backed by local media and user-friendly websites.

Where do you see this beverage packaging sector in five years?

The industry is working to increase recycling, source sustainably and increase resource efficiency to continue to reduce carbon footprint. We must make the strong positive environmental case for packaging, based on clear, scientific evidence. It’s all too easy for the mass media and politicians to get facts wrong, and to forget the role of packaging, which is to get the product safely and efficiently to the consumer with minimum waste.

Manufacturers are also using the environment, and packaging, to promote positive messages about their products to consumers. Take the Kenco Eco Refill, for instance, where the advertising campaign focuses on the 97% reduction in packaging. Who would have thought this ten years ago?

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

36 packaging

www.foodbev.com/beverage Issue 82 - February 2011

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The premium world of bag-in-box Beverage Innovation interview with Autonumis Sales and Marketing Manager Graham Keen (far right), shown with National Accounts Manager John Hallett.

Can you explain the difference in cold beverage dispensers?

In pre-mix dispensers the ready to drink juice is packaged directly into the bag-in-box.

The sealed bag, which allows no air ingress, is usually aseptically filled with no need for preservatives. So a brand owner can guarantee quality at point of dispense. It is more expensive than juices packed as concentrates - but some brands are prepared to pay for guaranteed quality and taste.

Post-mix dispensers are the latest addition. The packs are supplied with concentrated juice in the bag-in-box and the dispenser adds back the water at the point of sale, usually at a ratio of 5:1.

The dispenser has to control the incoming water supply and the metering of the concentrate, but all machines vary. Some cheap machines can have appalling accuracy. With our new Bravanti dispensers we have ultra modern digital controls to make sure the customer receives the same drink quality every time. Old fashioned systems use mechanical screws and mechanisms to adjust the mix.

A company such as PepsiCo with a brand like Tropicana would not use post mix because it needs to ensure its retail and food service offerings are precisely the same. Hence many post-mix juice drinks have different brand names. Post-mix is more popular across the world but pre-mix, although new, is seeing growth in the premium sector.

Which are the most important markets?

In pre-mix, Scandinavia is a major player. Tine dairy in

Norway began with pre-mix juice 15 years ago in the food service sector and now has a huge market share. Throughout the rest of Europe there is far more competition in juice and rarely can a company be so dominant, although Tropicana is pushing hard in France, in the food service sector, with Eckes Granini doing well in Germany.

In France, the Benelux countries, Finland and Sweden there is a long history of post-mix dispensing. Because 100% juice is expensive it tends to be the more affluent countries who can afford it - even in concentrate form. Brau Beviale last year led to a number of enquiries from Eastern Europe and the Balkans.

But we ended up supplying machines not for 100% juice drinks but for 50%, 20% and even 10% - to countries where cost is critical. So Europe is a very complex juice dispensing market and each country varies according to its history and how the market has developed.

A brand owner can guarantee quality at point of dispense In the US, post-mix dispensing is king, as here they focus less on quality and more on cost. For instance, Tropicana is mainly a ‘from concentrate’ brand in the US. We frequently see it with less sugar, artificial sugar, and added minerals for instance. This is because it is easier to transport the concentrated juice over long distances - from Florida to Oregon for example, where a fresh, not from concentrate, juice would be costly to move.

At present there is very little

market for pre-mix but this may change. Vitality is one of the better known brands in post-mix dispensed juice in the United States whereas in the UK we see smaller brands such as Fullajuice, Just Juice or Frut Smoothies, many aiming to take advantage of the school sector where demand is for 50% juice minimum in drinks.

What about brand customisation?

This is where dispensing works so well. We provide a template of the display dimensions and the customers send through their design images. We prepare illuminated graphics panels or other branding requirements.

How sustainable is bag-in-box?

Very - when you consider the number of small cartons or bottles that would have to be manufactured and disposed of in comparison to a machine full of concentrate that makes 60 litres of finished drink! Dispensers are also very popular ‘rear of house’ ie in the kitchens of restaurants and hotels where they save on labour efficiency, recycling costs and refrigerated storage space.

What are the popular flavours?

Post mix has been around since the early 1990s and began with apple and orange which are still the most popular. We are now seeing growth in multi fruits, pink grapefruit and cloudy apple and for the premium sector,

juice with cells (fruit pulp) offer perceived quality A trend to healthy drinks has led to demand for pure fruit Smoothies.

How popular are they in China for instance?

Here there is a great disparity between premium products for the very affluent and the tourists staying in the grand hotels, and then a much lower level of drink for the greater population. The Chinese market for post-mix is growing, but pre-mix is very rare.

The drinks sold in Chinese dispensers are likely to follow the same pattern we have seen in Europe, from milk and flavoured drinks to flavoured milk and different types of juice and then to iced tea and iced coffee both in various flavours.

And new developments?

Juice consumption has increased and led to significant increases in the price of juice commodities.

As drinks companies can do little to effect these prices they will look at costs such as packaging and transport in far greater detail. This situation is likely to lead to further developments of the market for bag-in-box dispensing especially within the food service sector, for example a greater choice of drinks and a wider range of qualities.

We are also seeing more blending of variants and there are already developments to dispense beer from bag-in-box.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

packaging 37

Cartons and the environment Click here to subscribe

Advanced simulation for next generation packaging

by Laurence Mott, Vice President Packaging Technology, Tetra Pak

A

dvanced simulations of airflow, structural integrity and fluid dynamics are processes associated with aerospace engineering. But in the next few years, the carton on your table will have more in common with cutting edge aviation design than you might think.

The challenge Tetra Pak is the pioneer and world’s largest single supplier of aseptic packaging, with some 400 million packages used every day, and 150 billion packages sold in 2010, all over the world.

From the early 1950s, we’ve been driven by our founder Dr Ruben Rausing’s principle: “A package should save more than it costs.”

Since then Tetra Pak has been at the forefront of packaging innovation, providing safe abd efficient packages while bringing customers more design options.

The first engineering challenge involves balancing the competing requirements of package width, weight and strength to withstand the filling and sealing process, demanding an in-depth knowledge of the loads and forces involved - both liquid and material. The second is to ensure the sterility of the packaging process, even when machinery is in a challenging environment.

Tetra Pak uses techniques used in the development of jet engines, space vehicles and the offshore drilling industry to drive forward packaging design. These advanced modelling technologies allow virtual prototyping, making this process less of a trial and virtually eliminating error before machines are even built.

Our engineers have developed realistic and reliable computer simulation methods that will help to speed up development.

Structural simulation Taking the popular Tetra Fino Aseptic 500ml package as an example, the forces acting on the packaging material, made into a tube during the filling process, are complex.

A continuous reel of packing material - a paper composite strengthened with ultra-thin layers of plastic and aluminium, is fed into a filling machine and sterilised. The material is formed and sealed longitudinally into a tube and filled. It is then sealed transversely to keep it sterile. Finally, it is cut into the individual packages we recognise on our shop shelves.

During this process, gravity drives the liquid down while the folding and tube deformation processes force it backward - much like putting a kink in a garden hose. The tube is still subject to deformation under folding and changes in fluid pressure, but it needs to retain its structural integrity without breaking or crimping.

Testing these processes the old fashioned way would leave our engineers with no option but to build an expensive and time consuming prototype machine.

In adopting computer modelling, Tetra Pak has transformed the testing process, cutting development time. Engineers are able to model and define a variety of design parameters: • Sequencing the folding system action, including the deformation of the material • Determining the choice and suitability of the packaging material • Establishing the correlation between fluid fill rate and formed packaging volume • Defining the tensile load applied to the material so as to prevent breakage or crimping

Sterile environments Advanced computer modelling enables development of a new form of sterile environment, where uni-directional airflow creates a ‘virtual barrier’, to protect the critical aseptic area.

The development is in three distinct phases: 1. The use of modelling to create a virtual prototype.

2. The building of a laboratory scale version of the critical components of the new packaging system to validate first phase simulations.

3. Building physical prototype Engineers can now assess hundreds of machine types in five months, rather than five years. By the microbiological testing phase, modelling has done much to ensure its effectiveness.

Tomorrow’s packaging Simulation is important for a packaging company with the motto, ‘Protects What’s Good’, and which strives to provide healthy and nutritious food throughout the world. Simulation technologies mean that next generation packaging systems are already with us - virtually.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

38 packaging

www.foodbev.com/beverage Issue 82 - February 2011

Energy and light saving Processing insight - cost optimisation 1

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Many beverage companies are saving costs and benefiting the environment with campaigns to cut down on energy consumption. From technologies managing control of lighting use, to integrated automation offering reduced use of power and light in plants the industry is taking a closer look at ways that save on energy and help the planet.

Coca-Cola Hellenic combined heat and power plant

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new £93 million Coca-Cola Hellenic bottling plant in Northern Ireland has cut CO2 emissions by 66% through installing an on-site Combined Heat and Power (CHP) plant, one of 20 such CHP plants the company is installing.

The CHP plant recovers heat energy that would otherwise be lost and uses it to produce electricity, steam and chilled water needed for the bottling process.

Coca-Cola Hellenic is also able to supply clean energy back to the local grid Innovative technology means the facility captures CO2 and purifies it to

the highest levels for industrial use.

This facility in County Antrim is one of 20 CHP plants that Coca-Cola Hellenic Group is installing across the 28 countries in which it operates.

When the full project is completed it will result in direct savings of more than 250,000 tonnes of CO2.

PepsiCo pledges to save energy

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epsiCo’s commitment to sustainability focuses on the long-term as explained in the company’s Scenarios 2030 project.

Chairman Indra Nooyi, explained “We cannot contribute properly to finding an end to the climate crisis until we bring environmental and social governance into our long-term business strategies and decisions. It’s not all about the risks, but also about the opportunities.”

Commenting on the 2010 report, Richard Evans, President, PepsiCo UK & Ireland added: “As with our previous Environment Report released in 2008 we have engaged widely to understand and incorporate feedback from academics, NGOs, political stakeholders and others on progress, our plans and how we should report our activity.

In the last twelve months, we have also held workshops on responsible water stewardship and sustainable agriculture.

These outputs can be found at: www.pepsico.co.uk/ environmentresourceslibrary

There is no better time to unite these two objectives. In the words of Al Gore: “We should tax what we burn, not what we earn.”

To maximise the positive impact and meet some of our ambitious targets, we need to work with others in our supply chain, in our industry and in business more widely.

By sharing our knowledge and progress with others we can also be a catalyst for change beyond our immediate sphere of influence. We call this approach collaborative leadership. www.pepsico.co.uk/ environment

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

Processing 39

Energy and light saving Click here to subscribe

Unilever wins sustainable manufacturing award

G

lobal consumer goods company, Unilever, has been awarded the title of Sustainable Manufacturing winner at Brammer Manufacturing Forum and Awards, beating competition from Cadbury, along with finalists DS Smith - Abbey Boards, Ball Packaging Europe and Mars.

The sustainable manufacturing award recognises energy efficiency improvements, both in terms of energy consumption and reduced carbon emissions, made within a company’s production operations, which translates into significant delivered cost savings.

After tasking Brammer with conducting an energy audit at their Leeds site to identify cost saving opportunities, the resulting addition of variable speed drives and Gates Polychain drive belts to the plant rooms delivered over £100,000 worth of energy savings over the project life for Unilever.

David Gardner, National Key Account Development Manager Food & Drink, Brammer presents the award to Helen Hunt, Supply Manager - Engineering & Technical, at Unilever

Britvic trials eco technology to save cost and carbon

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ritvic, has announced that it is trialling the latest in eco-friendly technology in its chilling solutions that will offer its customers the chance to significantly reduce their energy consumption. If the trial is successful and rolled out nationally, the initiative has the potential to save 3,800 tonnes of carbon emissions each year and save Britvic’s customers over £1.9 million every year.

The new engaging designs will also appeal to consumers, encouraging purchase through

eye-catching brand designs from across Britvic’s portfolio and excellent product visibility.

Up to 32% CO2 savings Britvic is introducing a new range of hydrocarbon chillers that utilise R290, a naturally occurring hydrocarbon refrigerant (propane), which generates CO2 emission savings of up to 32%. The chillers will also feature eco-labelling to emphasise the chillers’ zero ozone depletion potential and negligible global warming potential. The move is part of Britvic’s long term commitment to reducing its impact on the environment, and giving best value to its customers.

Pepsi Max GDM 19T Eco

Based on an average rate of energy consumption of 13p/kWh, the Green Chillers have the potential to save retailers £112.32 per year per chiller. This is the equivalent of ten cases of 500ml product at cost price, which could make the retailer an additional £135 in profit over the course of a year.

Further environmental benefits to the programme include Britvic using the most efficient components currently available.

Energy management systems (EMS) plug into existing equipment to measure busy and idle periods, minimising energy consumption when the chiller doesn’t need to be in use. Offering retailers further cost and carbon savings are ‘grab and go’ chillers, available to smaller outlets.

Pepsi Max Carrier presenter

Energy saving in vending According to Simon Heath, Crane Merchandising Systems - on behalf of the UK’s Automatic Vending Association (AVA), a modern cold drink or snack machine rated as EVA EMP A++ (optimum standard identified by the European Vending Association) will use 50% of the electricity of a five year-old machine that it replaces.

Use of LED lights has several benefits, in that like domestic lighting bulbs, these new technologies require less power and do not waste energy generating heat. Such systems have an improved life, typically of up to 50,000 hours, which means these new lighting systems require no replacement over the design life of the machine.

Some low power vending machines that are deployed outside for vending newspapers etc are already operating using ‘solar power’ only.

They are very frugal on usage in their vend cycle, and power is stored in a battery for use when the machine is required. This enables the machine to operate at night without light being present.

Clearly as machines are designed to further meet and exceed the EVA EMP guidelines for low energy usage by better insulation, use of lower power components and energy saving software, more opportunities will emerge for use of recycled energies such as solar power to reduce electricity consumption.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

40 Processing

www.foodbev.com/beverage Issue 82 - February 2011

Drinks for men

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Available in more than 130 countries Coke Zero continues to experience strong growth around the world - making it the best-selling addition to The Coca-Cola Company’s sparkling beverage portfolio since the Diet Coke launch in 1982. Claire Phoenix spoke with senior brand manager for Coke Zero, Coca-Cola North America, Maurice Cooper.

Coke Zero has been around for almost five years now - was it launched with men in mind?

Coke Zero was launched in June 2005 to meet consumer demand for real Coca-Cola taste with zero calories. It was marketed to Millennial youth, with a focus on 18-34 males. The brand targeted consumers in this audience who were considering a zero calorie soft drink but did not want to compromise on taste.

We know it has been a global success story - but just how successful?

Coke Zero has become a billiondollar brand for Coca-Cola North America and is poised to break into the ranks of the top 10 most popular US sparkling beverages - an unprecedented feat for such a young brand. Its run as the only soft drink to post double-digit sales gains for five straight years is not slowing.

Among more than 350 sparkling beverage brands launched since 2001, Coke Zero is one of only six to surpass 1% market share, and the only one to maintain it.

The brand is available in more than 130 countries and has strong growth in the US and around the world - making it the best selling addition to the

portfolio since Diet Coke debuted in 1982.

What is the ratio of men to women drinking Coke Zero?

Coke Zero connects primarily with a male drinker base and specifically targets men aged 1824. However, we work hard not to alienate female consumers.

In which channels has it received most interest?

Coke Zero is part of The CocaCola Company’s dynamic system and is successful in every channel. While the majority of product volume moves through supermarkets, convenience stores, mass merchandisers and drug stores, we see large growth in food service and on-premise.

Which promotions were particularly effective?

Coke Zero has broken new ground with its innovative marketing campaigns.

By using irreverent, humorous communication, the brand has established a strong connection with young adult males, a previously untapped market for diet soft drinks.

Coke Zero advertising began to catch people’s attention with a series of 2006 TV spots. In the ads, imposter Coca-Cola ‘brand managers’ attempted to recruit lawyers to sue Coke Zero for ‘taste infringement’ - reinforcing that Coke Zero tastes so much like Coke. The brand also made an impression during the 2009 Super Bowl XLIII with a commercial featuring Pittsburgh Steelers safety Troy Polamalu playing the lead role in ‘Mean Troy,’ which featured a twist on the iconic 1979 ‘Mean Joe’ Coca-Cola commercial.

Coke Zero’s marketing has tapped into popular properties

such as the NCAA Men’s Basketball Tournament, Football and NASCAR, where the brand sponsors the Coke Zero 400 Powered by CocaCola at Daytona International Speedway. The brand has sponsored blockbuster movies such as ‘Avatar’, ‘James Bond: Quantum of Solace’ and Disney’s ‘Tron: Legacy’. Coke Zero has also engaged with social media marketing, such as the Coke Zero Facial Profiler, as well as Coke Zero Livecycle, the first GPS-enabled location game.

How has the drink evolved over the past five years?

Between 2007 and 2010, we embarked on the largest sampling program in the history of non-alcoholic beverages and distributed more than 40 million samples. We were confident that once target audience members experienced Coke Zero, the product proposition would have strong repeat purchase patterns.

What is Coke Zero’s actual target market and has this changed over its existence?

About a year into the product rollout, the Company evolved

Coke Zero to more overtly showcase its bold and masculine personality, a little irreverent attitude, clever advertising and a striking black can.

Where next? Does The Coca-Cola Company have other drinks targeting men in particular?

The Coca-Cola Company refreshes consumers with nearly 500 sparkling and still brands. While many of our products appeal to adult males, Coke Zero has assumed the flagship position against this audience.

How do you see the needs of men changing in terms of beverages - more health drinks, more sports drinks, more energy drinks and shots or something else?

Men’s beverage needs continue to evolve, especially for young men who don’t want to compromise. They want refreshment that satisfies their multiple priorities, including great taste, a desire to be healthy and active, and access to their favourite product within arm’s reach.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

TREND FOCUS 41

Drinks for men

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Niche targeting is becoming more evident with health drinks targeting men now on the radar and focused campaigns for carbonated soft drinks and energy drinks notching up higher sales.

Claire Phoenix spoke with Ram Chaudhuri of Fortitech in the US. Obviously there is a great deal of crossover with men requiring nutrition that is in many cases similar to that needed by women ie for heart, skin and bone health, joint and cognitive health. Where and how does it differ?

The Recommended Daily Allowance (RDA), for the most part, is the same for men and women. However, there are some

areas where men’s needs are quite different from a woman’s.

As we age, prostate health for men and osteoporosis for women are the two that most come to mind. Interestingly results from a study from the National Cancer Institute's (NCI) Prostate, Lung, Colorectal and Ovarian (PLCO) Cancer Screening Trial suggests that high calcium intakes produces a

higher risk for prostate cancer.

However, the evidence is not clear because the NIH-AARP Diet and Health Study found no relationship between calcium intake and prostate cancer. The evidence on calcium's relation to prostate cancer is not clear, yet numerous studies exist on the positive effect that calcium intake has on osteoporosis.

Is it possible for these nutritional benefits to be obtained from beverages? Can you give specific examples?

Fortified beverages can certainly help to fill in nutrient deficiencies from a diet, but should not be solely relied upon. Supplementing a diet with meal replacement beverages is one example of how a drink can be used to deliver a an overall nutritional benefit. And then there are many drinkable yogurts on the market that include plant sterols, which can aid in heart and prostate health.

Additionally, the appropriate dose should be added without affecting taste and overall sensory properties. Moderation and diversification of nutrients is the key and no single source would meet all of the requirements.

Sports performance springs to mind as being a particularly male arena (though one in which women are increasingly participating). What have been the recent developments in beverages here?

Clear protein drinks, both pre- and post-workout comes to mind. In the not too distant past, sports beverages, or single dosage ‘shot’ type products were decidedly more ‘milky’ in their appearance and that seems to be changing.

In addition, hydrolised proteinbased beverages where branch

Ram Chaudhuri

chain amino acids and other B vitamins added to provide energy, as well as antioxidant ‘cocktails’ to capture free radicals are being developed.

There are some areas where men’s needs are quite different from a woman’s In your view what has been the most significant development in drinks for men - something as simple as Coke Zero targeting men with an option for weight management or a more complex proposition?

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

42 TREND FOCUS

www.foodbev.com/beverage Issue 82 - February 2011

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Products containing L-carnitine, Arginine, as well as dietary fibres, B vitamins, CLA can be added to beverages, but are subject to the product matrix.

Moderation and diversification of nutrients is the key

With regards to drinks development where do you see most research currently happening relating to men?

I believe that this is going to be both age and condition specific.

There are many nutrients and ingredients that will be further studied for their nutritional impact within the sports and energy drink category as well as those aimed at body building, all of which primarily target the young male market. A few of these nutrients include Glucuronolactone, Inositol, Carnitine, Alanine, Arginine, carotenoids, CoQ10 and ALA. As for the older male, nutritional research in areas such as heart disease, type 2 diabetes and weight management will continue. Nutrients that I believe will be brought to the forefront include Beta-glucan, Sulforaphane and Lycopene, along with cognitive function and satiety boosting nutrients.

In an ideal world we would be able to target specific areas of the body such as male baldness.

Can you see this happening at any stage?

Absolutely. Important market drivers for sales and development of men’s nutrition products are likely to focus on three important concepts of concern to most

men: performance, appearance and overall health. Which of these three concerns is in the driver seat for any particular person will, of course, vary over time and depend upon a number of individual factors operating at the moment. For example, the young, active, competitive male would have a natural inclination to be more interested in products that could enhance his physical or sport performance and overall appearance, such as energy drinks and muscle-building products. The middle-aged adult male, having sensed their physical vulnerabilities or having seen the first signs of graying in their hair, may be more attracted to men’s products that would

help maintain appearance, good overall health, lower stress and protect him against the specter of growing old. The older male perhaps has already developed a chronic disease, and is now more focused on specific nutritional products and supplements that would be good for his specific health issue, such as obesity, diabetes, inflammation, prostate health, or those that help lower his elevated blood cholesterol or blood pressure.

What for you would be the most impressive development in drinks for men? What is the Holy Grail everyone in R&D is seeking to discover?

I believe that this is an opportunity yet to be realised.

Over the past decade, we have seen the evolution, so to speak, of nutrition and how the general public continues to educate themselves on the long term benefits of a living a healthy lifestyle. So much attention has been cast on ‘overall’ health and ‘women’s health’ - mostly due to how the media reports on these areas, that men’s health is now starting to generate attention.

It began with an awareness of prostate health and now it is reaching into all areas, ranging from cardiovascular disease to anti-ageing.

Nutrigenomics will also be forthcoming where personalised nutrition is provided, but we are not yet there.

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www.foodbev.com/beverage Issue 82 - February 2011

TREND FOCUS 43

Events

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7th InnoBev Global Beverages Summit, 29-31 March 2011, Washington DC

Z

enith International’s 7th InnoBev Global Beverages Summit takes place from the 29-31 March 2011 at the Four Seasons Hotel in Washington DC. Over the course of the three day event, delegates will hear from an impressive range of leading voices from within the global beverage industry.

In addition to keynote addresses from Coca-Cola Hellenic and Tata Global Beverages, there will be US market insights from Dr Pepper Snapple plus a panel debate on the challenge of obesity with American Beverage Association, US Government Department of Health and Human Service, US Senate Agriculture, Nutrition and Forestry Commission, the Center for Science in the Public Interest and UNESDA. Delegates will also gain insight on latest innovations from FoodBev Media, hear from Extreme Drinks on the dynamic growth of its energy drinks portfolio and take a look at regional growth prospects from Kofola, Beverage Japan and Sumol+Compal. During the second day, conference sessions will include environmental and ethical initiatives from Coca-Cola, Closure Systems

International, Rainforest Alliance and Unilever; product innovations from Zico, Meiji, Beneo and Bericap, plus there will be a panel on investing in healthy beverages with Catterton, Honest Tea, Verlinvest, Rabobank and Tata Global Beverages. Workshops on international brand expansion from Interbrand and flavoured and functional beverages from Zenith International will conclude the programme.

The 2011 theme of Healthy industry for a healthy society aims to illustrate the very pivotal role now played by the beverage industry on a number of serious social issues, namely health and the environment. The industry is well placed to shape its own future by demonstrating leadership in these key areas and by working collaboratively to bring about positive change.

This year’s summit is held in co-operation with the American Beverage Association. Sponsored

by Tata Global Beverages, Closure Systems International, Beneo, Bericap and Rabobank,

Awards will be presented at the Gala Dinner

For further details on entering the awards, please visit www.beverageawards.com Full programme details plus online booking are available at www.zenithinternational. com/events. Discounted rates are available on all bookings received by 25 February.

For a full listing of Zenith International’s 2011 events programmes including: • Italian Mineral Water Industry Conference (9-10 March, Naples) • Global Dairy Congress (7-9 June, St Petersburg)

the three day event also includes retail store checks, as well as the Beverage Innovation functionaldrinks Awards which will be presented during a Gala Dinner on Wednesday 30 March.

• Global Bottled Water Congress (13-15 September, Rio de Janeiro) please visit www.zenithinternational.com/ events

Gold sponsor:

Also sponsored by:

Organised by Zenith International in co-operation with

in association with

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44 EVENT REVIEW

www.foodbev.com/beverage Issue 82 - February 2011

Events

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BevME broadens the beverage perspective Zenith International’s 4th Beverages Middle East Congress (BevME) took place in Dubai last November.

Spring 2011: Upcoming Events • The Packaging Conference 7-9 February, Las Vegas, US

• Nutraformulate, 2-3 March, Coventry, UK

• Innovations in Natural Colour 2011, 10-11 February, London, UK

• World Retail Congress Asia Pacific 2011, 7-8 March, Hong Kong, China

• International Sweetener Colloquium, 7-9 February, San Diego, California, US

• Italian Mineral Water Conference, 9-10 March, Naples, Italy

• Easyfairs Packaging Innovations, NEC, 16–17 February, Birmingham, UK

• IFE: The International Food & Drink Exhibition 13-16 March, London’s ExCeL, UK plus Pro2Pac to deliver processing’s best

• Global Food Safety Conference, 16-18 February, London, UK

Monther Al Harthi, CEO of Al Rabie Saudi Foods Company The Congress sponsored by Chr Hansen provided a complete overview of the market and latest trends in the Middle East and included a plant tour to the Nestlé Waters site. The congress itself opened with ‘Latest beverage innovations from around the world’ by Bill Bruce, and ‘What makes good design great’ by Simon Black of Design Bridge.

‘Investing in the region’, given by Fausto Tazzi, for Nestlé Waters Management & Technology Dubai, UAE. This was followed by Abdullah Alsheik Alrekin, of Al Rawabi Dairy Company, UAE, who looked at ‘Dairy drinks for healthy nutrition’, and Habiba Al Marashi, chair of Emirates Environmential Group, who discussed ‘Latest thinking on Corporate Social Responsibility’.

There then followed a panel discussion on ‘Ingredients and packaging innovation with tangible benefits’, featuring: Eric Jouenne - Global Technical Industry Manager - Beverages for Chr Hansen Color Division.

Erden Ayalp - for Bericap Middle East Fze; Ulrich Killeit for DSM Nutritional Products Europe.

On the second day Richard Hall of Zenith International explained ‘Middle East beverage market growth opportunities’, Monther Al Harthi - CEO of Al Rabie Food Company, focused on Saudi Arabia, Abdalla Ahmad for Kashlak International Group discussed Syria, and Tarek El Sakka of Dubai Refreshments Company, talked about the UAE beverages market.

A series of innovation case studies included: ‘Fruit juice: Adding new life to long life’ by Amir Zweil, of National Food Products Company, UAE. ‘Fruit juice: First to be fresh’ by Michael Wunch of Barakat Quality Plus LLC, UAE. Energy that delivers’ by Jori Manninen, for Battery Energy Drink. ‘Energy: Consumers want extra’ by Eliza SoleckaBoczkowska, for XL Energy.

A session on industry leadership began with the address:

See BevME images at www.tinyurl.com/4tr9olu

• National Convenience Show 27-28 February and 1 March, NEC Birmingham, UK • Ingredients Middle East/ Gulfood, 27 February– 2 March, Dubai, UAE • 9th World Food Technology and Innovation Forum, 1-2 March, Brussels, Belgium

• Food & Beverage Research & Development 2011, 14-17 March, Florida, US • Food&Beverage Packaging & Design Summit, 14-16 March, Florida, US • InnoBev Global Soft Drinks Summit, 29- 31 March, Washington DC, US Including Beverage Innovation functionaldrinks Awards (see opposite page) • Natural & Organic Products Europe, 3-4 April, Olympia, UK • UK Soft Drinks Industry Conference, ‘Shaping the future’, 12-13 April, Leeds, UK • Vitafoods Europe and Finished Products Expo, 10-12 May, Geneva Palexpo, Switzerland • Bioplastics in packaging and Interpack, 12-18 May, Dusseldorf, Germany

Vitafoods Tasting Bar

Closing the Congress was a session on consumer perpectives including ‘Trends in the Middle East: Focus on the Arab Woman’

by Anjan Lahiri, for TNS Middle East and Africa, and a panel discussion: ‘Connecting with consumers’.

Pro2Pac

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

EVENT REVIEW 45

Bev tech

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Beverage Innovation technical news

Plastic containers from Paper Cup The UK’s Paper Cup Company also provides PET Tumblers in 12oz, 16oz and 20oz formats.

Suitable for smoothies, ice teas, desserts, frappes, milkshakes, fruit juices, smoothies, pre-packed salads and sweets. Personalised design printed paper cups are available in sizes from 4oz up to 20oz. Shown here is one for Fruce - an example of a 12oz design used for smoothies.

Bericap opens Singapore plant Bericap has established a production facility in Singapore. The plant will provide a direct service to customers in the ASEAN-zone, which were up to now served by a sales office and deliveries from Bericap China and other facilities. It will be the nucleus for further expansion of sales and production facilities in South East Asia.

Husky wins in China Husky Injection Molding Systems was recognised with the Best Innovation Award by Coca-Cola China. Xiuju Luan, CEO, COFCO Coca-Cola Beverages Limited and Dan Coe, Chief Procurement Officer, China Bottlers Procurement Consortium presented the award to Husky representatives as part of Coca-Cola China’s Supplier Sustainability Summit that took place in Shanghai in November. The summit was attended by 150 representatives and allowed Coca-Cola China to present its 2020 Vision to suppliers, addressing sustainability, environmental and social issues.

The award recognises Husky for its support and innovation in working with Coca-Cola China on the development of various lightweighting projects.

Premium juice filtration Specialist for liquid filtration processes and liquid treatment in the beverage and food industry Begerow is a complete supplier of filter media, process technology and beverage treatment products.

Modern fruit juice technology in conjunction with this system performance paves the way for producing premium products.

From raw materials to bottled drinks the company provides tailor-made solutions for all stages of juice processing.

Begerow provides a wide range of enzymes: in mash for optimising

juice yield, for reducing viscosity and increasing colour extraction.

These enzymes are able to improve the efficiency of the downstream process by reducing processing times from milling to clarification and filtration to obtain clear and stable products and high quality juice.

Frigoglass insulates with C5 in US Frigoglass North America has chosen cyclopentane (C5) as the insulation agent for its beverage coolers, in line with other Frigoglass plants. Frigoglass is the first beverage cooler manufacturer in the US to use cyclopentane as an insulating agent.

C5, a natural substance, is used as a blowing agent in the manufacture of polyurethane insulating foam, which has a Global Warming Potential of 11, Ozone Depletion Potential of Zero and only a few days of atmospheric life.

This development, involving capital investment in excess of $1 million, further evidences the company’s commitment to using technology to fulfill its customers’ Sustainability programmes, while respecting and helping the environment.

Portable testing kit EnSURE is a portable rapid detection system from Hygiena International using a new bioluminogenic test principle.

The tests include Micro-Snap, Zymo-Snap and Super-Snap.

Micro-Snap products will provide test results, indicating single figure organisms, in just seven hours. They can be used to verify surface cleaning efficacy in industrial processing applications, plus product quality and safety for raw materials, processed food, cosmetics and pharmaceutical products together with both potable and process water supplies.

Connecting ComPETence 180 pages filled with information about PET developments, machines, recycling, closures and the PET market in 2010: The PET Yearbook ‘connecting comPETence 2010’ is now ready for shipment, and can also be purchased with a CD of all presentations given at PETnology Europe 2010, held in November.

© Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

46 TECHNICAL NEWS

www.foodbev.com/beverage Issue 82 - February 2011

Bev tech

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Double concentrate, smart handle

Prorunner mk5 at LogiMAT The Prorunner mk5 product lift can now also be seen live in action during the LogiMAT in Stuttgart from 8-10 February. Since the introduction of this latest version, Nedpack’s product lift has sold throughout Europe and beyond, due to a combination of versatility, durability and a highly competitive price.

Scholle SureFill for aseptic filling Scholle Packaging, the pioneer of bag-in-box, has introduced the Scholle SureFill 30 LA. This filler will bring dairy, beverage and flavouring processors the ability to offer popular aseptic products to large-volume customers with product end-use flexibility, while cutting manufacturing costs.

Robinson Double Concentrate has entered the UK squash sub-category which is currently worth £498 million and growing by 5% (+1% volume)2 in 1.25 litre and 1.75 litre formats.

The bottle has a new pour control with an easy-to-grip handle that helps families make squash without making a mess. The launch will be supported by a £6.8 million campaign to drive consumer awareness and value growth in the squash category.

The new bottle is also kinder to the environment as there will be 61.3% reduction in the amount of PET used and a 35.1% reduction in the amount of packaging used per litre, as well as a reduction of 693 tonnes of CO2 per year(1).

Based on current year to date average distance loads out of the Britvic factory in Norwich, England 2 Nielsen MAT data to w/e 27/11/10 1

Unlike other aseptic bag-in-box filling systems, the Scholle SureFill 30 LA has a combination of technologies based on equipment currently used in the aseptic industry and incorporates new Scholle designed features in one machine. This combination offers processors: bag size and fitment versatility; filling speeds up to 15 one-gallon bags per minute; decreased operations down-time with automatic changeovers; longer run periods between clean-up and enhanced product and operator safety.

High quality print option APPE (formerly known as Artenius PET Packaging) is investing in excess of £1 million in a new printing facility for its PET bottles and containers. Installed at the company’s Gresford factory in the UK, the Kammann printer offers silk screen printing in up to four colours, including special effects such as metallics, on round, oval and conical containers in a wide range of sizes from 40mm to 450mm high. It ensures extremely accurate print registration to create high impact designs that help to deliver brand differentiation and on-shelf appeal. © Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

TECHNICAL NEWS 47

Products and services

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the Beverage Innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

Jesús Luna-López

Flavours, colours and ingredients Colours

Flavours and flavouring

Flavours, Colours, Extracts…

Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

For all your beverage advertising needs, call +44 (0)1225 327862 Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

foodbev com A world of food and drink

Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage © Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

48 MARKETPLACE

www.foodbev.com/beverage Issue 82 - February 2011

Click here to subscribe Please turn to pages 50 and 51 for more marketplace entries

Flavours, colours and ingredients Flavours and flavouring

Machinery and equipment Caps and closures

Fruit juices and compounds

DAMZY© CLIP

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

The Damzy© Clip opens, closes, preserves...

Flavours, colours and ingredients Fruit juice concentrates William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Caps and closures

beverage innovation

advertiser index

Page

Autonumis 17 BI functionaldrinks Awards 4 Frigoglass 9 Husky 52 Interpack 16 Kerry Ingredients 2 Laxness 15 Mackay & Associates 46 SVZ 21 Vitafoods 11 © Beverage Innovation 2011. Reproduced with the permission of FoodBev Media - www.foodbev.com | For details about syndication and licensing please call +44 (0)1225 327890.

www.foodbev.com/beverage Issue 82 - February 2011

MARKETPLACE 49

Products and services

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Machinery and equipment

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

Filling machinery

Labelling

Process equipment

SACMI LABELLING SACMI VERONA S.p.A. Via Dell’Industria, 2/A 37060 Mozzecane (Verona) - Italy Tel: +39 045 6347511 Fax: +39 045 6347559 E-mail: sacmilabelling@

sacmilabelling.it

Mould suppliers

Shrinkwrapping machinery

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

Packaging Bag in box dispensers

SACMI FILLING S.p.A. Via Enzo Ferrari, 1 43058 Ramoscello di Sorbolo (PR) Italy Tel: +39 0521 695411 Fax: +39 0521 695401 E-mail: info@sacmifilling.it

For all your beverage advertising needs, call +44 (0)1225 327862

For more information, visit www.beverageawards.com

Labelling

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P.E. Labellers S.p.A. Via Europa 25 46047 Porto Mantovano (MN) Italy Tel: +39 0376 389311 Fax: +39 0376 389411 www.pelabellers.it Email: pelabellers@pelabellers.it

Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage

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Click here to subscribe Please turn to pages 48 and 49 for more marketplace entries

Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info.uk@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

“Latin America leaders in Closures manufacture”

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe

Europe: Seaquist Closures Löffler GmbH D 94078 FREYUNG Tel: +49 8551 975 234 Fax: +49 8551 975 180 E-mail: infobevctl@aptar.com Website: www.aptar.com

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North America : Tel: +1 416 54 38 055 Latin America Tel: +52 (33) 3628 1938 Asia Tel: +86512 6260 2555 Sports closures and dispensing systems for plastic packaging.

Your partner for success in the beverage market.

Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk Leading suppliers of sports caps, plastic and aluminium closures for still and carbonated products.

Foil Capping & Sealing

What’s in it for YOU? • Industry expert opinions, news and innovations • Interviews with the biggest names in the beverage world • Free FoodBev email newsletters

For all your beverage advertising needs, call +44 (0)1225 327862

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk

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MARKETPLACE 51