Issue 22 | Cooler Innovation by FoodBev Media Ltd

COOLER innovation

foodbev com A world of food and drink

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PHSI passion

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US manufacturer reveals all

Focus

market profile

Revive your brand

Scandinavia

Latest news and views from the global water cooler industry

SPECIAL REPORT

Packaging review

漏 cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Issue 22 - August 路 September 2009

Inside this issue 5 6 6-17 18-21 22-25 26 27 28-35 36 37-38 39

80 82

The editor’s view

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COVER

53 STORY

A word from Editor Hannah Oakman.

A quest for purity

Cooler business For regular industry news updates, visit www.foodbev.com/cooler

US based manufacturer PHSI Pure Water Technology talks to cooler innovation Editor Hannah Oakman.

Business Events Innovations Watershorts Marketplace Drinking water Appointments Association Vending

Insight

SPECIAL REPORT

The full package

A look at the issues surrounding membrane filtration with Norit Filtrix and Peter Cartwright.

Deputy Editor Medina Bailey takes an in-depth look at packaging for the water cooler industry.

Cooler views Mike Hurst tackles the hot topic of swine flu and water coolers.

EBWA matters An update on BPA and other European Bottled Watercooler Association news.

Marketplace

Marketing and branding

cooler innovation products and services guide.

Light at the end

Top public relations tips plus marketing advice in a recession.

Treat your pet to a self service water cooler.

FOCUS

FOODBEV.COM

MARKET

62 PROFILE

News and opinion

Scandinavia

Making a splash online now.

Distributors in Northern Europe reveal their future plans.

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

© cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/cooler Issue 22 - August · September 2009

CONTENTS 3

The editor’s view

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The power of the web Hands up anyone out there who has ever googled their own name . . . I would bet there are quite a few of you. My name brings up over 17,000 responses (most of which are nothing to do with me, I hasten to add!) But it’s an interesting way to see what is out there on the world wide web and what your online presence says about you. Online marketing is as much about your reputation as anything printed in the press or your persona at conferences and trade shows. And while good online public relations can be highly effective, the bad can be truly damaging.

Beware the blogger Now try it with your company name. In theory, if your own company website is up to scratch, this should appear first and lead online readers into an easy-tonavigate website with up-to-date company news and views and accessible contact details.

of cooler innovation has a helpful Focus on marketing and branding which should give you some more ideas. But how do you control what other people are saying about you online? The blog (a contraction of the term weblog) is a phenomenon of our times. Unheard of just a few years ago, they are now all the rage from celebrities complaining about their bitter marriage disputes through to us mere mortals having an online chat. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. The ability for readers to leave comments in an interactive format is an important part of many blogs and can sometimes be the most revealing part of all. So how is this relevant to us in the water cooler

And occasionally we find people having a real go at faults they have found with water cooler companies, especially regarding customer service. This kind of online coverage can be extremely damaging so make sure you have your finger on the pulse. Disgruntled customers now have an unlimited online arena to share their views. So beware!

Hannah Oakman

Next issue, October 2009 • Special report bottled water cooler manufacturing • Focus - bottling and storage • Market profile - major markets in west Europe • Insight added functionality

In the meantime, I hope you enjoy this issue of cooler innovation which is packed with the latest news and views from the industry. The autumn show season is fast approaching and we are hopeful of an innovation packed season as we head into 2010.

It’s easy to control your own online marketing – it just takes effort to set up and maintain. This issue

Hannah Oakman

COOLER innovation

Published six times a year by Zenith International Publishing Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom Tel: +44 (0)1225 327890 Fax: +44 (0)1225 327891 E-mail: info@zipublishing.com

industry? Here at cooler innovation magazine we are often passed leads for blogs regarding the industry, some simply reporting fact, some commenting on stories in the news and wanting to set the record straight regarding the misrepresentation of, for example, bottled water or carbon footprint statistics.

EDITORIAL Editor: Hannah Oakman Deputy Editor: Medina Bailey Senior Designer: Jolyon Edwards Designer: Kirstine Henderson Designer: Hannah Green Group E ditorial Director: Bill Bruce

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www.foodbev.com/cooler Issue 22 - August · September 2009

EDITORIAL 5

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International cooler industry news

Business Strauss buys Tami4 for €53 million

trauss Group, Israel’s biggest maker of coffee and confectionaries, has now completed its acquisition of Tana Industries, owner of the Tami4 water-filter company. H2O Water Industries, a water purifying company in which Strauss holds a 90% stake, paid Israeli buyout fund Fimi €53 million for Tana Industries. Tami4, a manufacturer of dispensers which purify and filter water, has annual sales of €45 million according to Strauss. The company is held by several investors, the largest of which is the FIMI mezzanine fund, which owns 41%. The company makes hot and cold water systems that are filtered and purified, as well as coolers and sub-sink systems. Speaking to cooler innovation magazine, Tami4 Tana Industries Chief Executive Officer Danny Taragan stated that the Tami4 management team were extremely proud and excited to now be part of the Strauss Group. The partnership with Strauss will give the

business a heightened respectability and should allow Tami4 a significant boost, especially in the residential sector, both in Israel and in overseas markets. “Strauss was looking strategically at getting into the water business and developing new technologies in ‘point of drink’ and water purification technologies. They have chosen the Tami4 as a platform for achieving this and creating a water division. This is a great opportunity for us to work with a major global player.” The Tami4 management will remain the same as will the very strong Tami4 brand, which Strauss will be able to build on, as it has successfully with many of its other brands in the marketplace. Although Danny could not divulge details of new products which may be coming to the marketplace,

he did say that the company was constantly looking at all areas around the ‘point of drink’ such as new technologies in water purification, heating and cooling. He also stated that both Tami4 and the Strauss Group held environmental ideals high up the agenda and a new project in the UK, Green Tami4, was currently underway. Tami4’s main target would remain the residential sector, with which it has already achieved great success in Israel. The company will also continue to explore new geographical areas across the globe, as well as developing its Away From Home (AFH) sector. Tami4 believe the current growth trend in mains-fed coolers can only benefit the brand in the future. “We have been saying for years that mains-fed coolers would be the future. People used to laugh but now we can see it is a reality,” Danny added. Strauss is seeking to boost sales by targeting growing global demand for alternatives to bottled water. The company will gradually combine H2O and Tami4's activities under a new division, Strauss Water, Chairman Ofra Strauss said in a press conference at the company's headquarters in Petah Tikva.

Danny Taragan

“We see tremendous growth potential for the drinking water industry,” Strauss said. “We want to target millions of people worldwide who need a simple solution for highquality and clean drinking water for the office and household.” The Strauss Group is Israel’s second largest food and beverage company. Over the past few years, it has become an international corporation with a steadily growing part of its business conducted outside of Israel. The group employs 11,600 people and operates 19 production sites in 16 countries. In the last six years, the group has consistently achieved growth that more than doubled the volume of its business during that period, generating $1.7 billion in turnover at the end of 2008, of which 47% came from international activities.

6 NEWS

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Business

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Water Wellpoint launches CoolCask for businesses and homes

ll the best well-being advice focuses on keeping hydrated with a regular intake of fluids, but for those working where there is limited access to mains water, the best resort is to buy bottled water. However, this can prove expensive compared to tap water and can be forgotten when busy. Tackling this challenge is a new innovation from hydration and well-being expert Water Wellpoint, which provides access to fresh, cold drinking water - the Water Wellpoint CoolCask. The CoolCask offers a modern, compact way to dispense water, providing a practical and effective solution for homes, businesses and other locations where there’s limited or no access to mains water. Using an innovative ‘bag-in-box’ design, CoolCask removes the need for heavy plastic bottles, instead providing a tabletop hydration solution. “The benefits of good hydration at work, home

and school are clear, and access to quality drinking water is essential,” said Ben McGannan, Managing Director of Water Wellpoint. “Just 2% dehydration will cause a 20% reduction in concentration, making hydration a key concern for businesses and schools. The CoolCask has been designed to provide a compact, lightweight solution where a larger water dispenser isn’t suitable. The size and practicality of the CoolCask makes it suitable for the home, too - particularly for home offices that may be some way from tap water, such as garden rooms or sheds or the attic at the top of the house.” The CoolCask bag-in-box design means water is contained in lightweight, recyclable inner liners, protected and strengthened

Ben McGannan

by a cardboard outer box. The water refills are easy to store, lightweight and hygienic. The sleek, modern design of the CoolCask means it is small and stylish enough to fit into any environment. It also features a handle and wheels for easy transportation. “Water Wellpoint continues to develop new ways to

provide access to cold, fresh drinking water, helping more people reap the health benefits of proper hydration,” said McGannan. “We need at least two litres of water each day to live healthily, and CoolCask is a convenient, compact hydration solution for use in a range of situations, from home to the office.”

Fonthill Waters announce merger with Justeau

he directors of Fonthill Waters, a leading contract packing company and Justeau, the pioneers of sales of one trip water cooler bottles have announced that the two businesses have merged. Jonathan Brown, who will be Chairman of the company, commented: “For us, this merger is entirely logical as Justeau has grown rapidly into an important customer for our business. This merger gives us greater opportunities to

provide a range of contract packing services to new and existing clients.” Simon Hardy, who with David Diggens has built the Justeau business, will take up the role of Managing Director of the merged

business. Simon commented: “The reputation of Fonthill is widely regarded in the market place for quality and service. We are really excited at the prospect of continuing to work with Jonathan Brown and his team at Fonthill to provide real benefits to all our customers.” Fonthill Waters will continue to develop contract packing from their Fonthill Bishop

site in Wiltshire, one of the best equipped filling plants in the UK. Fonthill Spring Water is available in a range of returnable polycarbonate bottle sizes as well as an extensive range of nonreturnable PET bottles. A recent innovation at Fonthill has been the development of flavoured water for water coolers, a UK first.

www.foodbev.com/cooler Issue 22 - August · September 2009

NEWS 7

Business

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Vivreau launches Canadian operation

ot on the heels of launching in Switzerland, mainsfed filtered water systems manufacturer and supplier Vivreau has announced a new Canadian operation. Vivreau Canada will initially offer the Vivreau Bottler, the company’s leading product. In continuing efforts to prepare for the upcoming Winter Olympics in Vancouver, the prestigious River Rock Casino Resort, the largest casino in British Columbia, was the first to recently install the Vivreau Bottler system.

The Vivreau Bottler dispenses unlimited quantities of purified, chilled, still and sparkling water into clients’ own-brand, reusable, designer glass bottles. The product offers substantial cost savings relative to pre-bottled mineral waters, and its ice bank refrigeration technology is capable of delivering high volumes of chilled water at low temperatures. The product is ideal for meeting business hospitality needs as well as the hotel, restaurant and catering sector. Vivreau’s Canadian partners and successful entrepreneurs Marc Herman and Drew Hamilton will be establishing the Vivreau brand from coast to coast.

Marc Herman, partner, Vivreau Canada said: “With sustainability at the forefront of discussion across Canada in both the media and politics, our timing to offer the Vivreau solution to Canadian businesses and the hospitality sector couldn’t be better.” Hamilton added: “With the tough current economic conditions, combined with the upcoming Winter Olympics just around the corner, we’re proud to offer Canadian companies environmentally sustainable options that help reduce their bottom line while sending an important branded message to clients and guests.” Vivreau Managing Director, Stephen Charles, said: “The

Stephen Charles

launch of Vivreau Canada allows us to offer our unique brand of service, value and environmental sustainability to Canadian customers for the first time. Our success in establishing Vivreau USA last year demonstrates huge potential for carving a similar niche north of the border.”

Capsnap launches interactive websites

o capitalise on the ‘community-based’ nature of the water cooler industry, supply company Capsnap has announced several online launches. “We noticed that there was a lack of resources for equipment and production questions,” said Capsnap General Manager Don Reeder. “There is nowhere to go to find answers for questions about capping, washing, inspection, sanitising, automation, maintenance, and other equipment issues.” With this in mind, Capsnap has recently launched two new web initiatives to resolve this issue. The official Capsnap blog will be publishing informative

articles regarding equipment issues. “We’ll be writing posts that examine issues in equipment and production with the bottlers in mind, not just advertising materials that we sell,” said Reeder. The second initiative is a bottled water message board forum that will allow users to post questions, answers, and interesting discussions about water bottling. “We know that the answers for many equipment questions are out there

among the people who bottle every day,” said Reeder. “We hope the forum can provide a centralised place for bottlers to talk about their operations and learn from others in the industry.”

The Capsnap blog is located at www.midbrook. com/capsnapblog, and the Capsnap Bottled Water Forum is located at www.midbrook.com/ capsnapforum

8 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

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Earth Water provides clean water for refugees

etherlands-based Watercompany, part of the PHS Waterlogic group, has teamed up with Earth Water to help some of the world’s poorest people. In co-operation with Earth Water, Watercompany has set up a unique concept by which people can contribute to ongoing water projects run by the United Nations High Commissioner for Refugees (UNHCR). When customers use the special Waterlogic Earth Water water cooler, Earth Water will donate 100% of

its worldwide net profit to the UNHCR. The world wide net profit that Earth Water generates by selling water is donated to the water fund of the UNHCR and is then invested directly into durable water systems in areas where they are needed most. The Earth Water water cooler is installed directly

to the mains water supply. Watercompany donates 10% of the sale or lease value and 5% of the maintenance component to Earth Water. It is the exclusive dealer of Waterlogic coolers in the Benelux. The UNHCR was founded in 1951 with a set goal to protect and support refugees by means of shelter, return or settlement in another nation. For more information, visit www.earth-water.org

Water Delivery Company teams up with Streetvan

rom this August, UK based distributor The Water Delivery Company’s (TWDC) two new vans are going to look a little different from the usual livery the existing fleet sport. The company has teamed up with Streetvan, an occasional van hire company, to go greener and leaner. Despite the recession, TWDC says business has been rapidly expanding - so much so that with the increased pressures of the summer trade it needed two new vehicles to service the growing customer base. The existing fleet is a combination of leased

vehicles and ones owned outright by the company. But having used Streetvan often in the past when in need of short term loan of a van, the company was very aware of the high standard of the vans, excellent hire rates and flexibility.

Mike Mayos, one of the company owners, said: “We are very excited about this vehicle trial. In the past we have shown our commitment to ‘going green’ by purchasing LPG conversion vehicles - at a premium price but in the knowledge that we were doing our bit to reduce emissions and pollutants in and around London.

A meeting with Streetvan soon showed that in terms of monthly costings, TWDC could acquire the vans within almost the same budget as a van it would purchase or lease - but what really appealed to the directors was that Streetvan take care of so much in terms of vehicle maintenance, insurance, tax, petrol and congestion charge - so the savings in terms of administrative hours is significant too.

“But this is one step further. By using Streetvan we are effectively taking two additional vehicles off the roads. Most Streetvan users need the vehicle in the evenings and weekends - so by using the van during the day midweek we are optimising the efficiency of the van as well as supporting a very worthy organisation that are really providing a greener alternative for London’s vehicle needs.

Streetvan are offering us a really exciting way forward!” Suyin Du Bois, speaking on behalf of Streetvan said: “This is our first foray into providing fleet vehicles for companies like TWDC and we’re keen to see just how well we can look after them. We’re looking forward to rolling this out as a real alternative for other companies!’ In a separate move, TWDC, as part of its joint venture with Connect Pure, is now also distributing the Enki water cooler model in the UK - more on this in the next issue of cooler innovation.

10 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

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CarboCooler patent upheld

aterservice - the manufacturer of the patented CarboCooler has won a judgment in court after years of fighting the patent infringement committed by Gyuri Rona and János Ocsenás. Waterservice had alleged that Rona used patented technology developed for the CarboCooler belonging to Waterservice and the ClearWater Group in his own product. The Patent Office agreed with the finding and declared that Rona’s product constituted an infringement. Rona has been obliged to pay the costs of the procedure to Waterservice Kft. This is the first step in the litigation process against Rona to recover for misappropriated intellectual property. The ClearWater Group has developed various new

products and has always felt it important to defend their property rights against infringers. Waterservice will be notifying suppliers and customers of Rona that they have purchased a product that is infringing on the intellectual property rights of the ClearWater Group. The CarboCooler was first developed in Hungary back in 1996 and was introduced into ClearWater Companies throughout Europe. In 2003, Waterservice started producing the CarboCooler for other companies in the HOD industry as a wholesale manufacturer.

Today it has grown to a multi-million dollar company providing a reliable but low cost cooler alternative to the industry as well as providing a carbonated feature. In

2010, the company will be launching its new version of the CarboCooler but will continue to sell the cooler that has made the company what it is today.

Everpure launches Smart Office Water Programme

customers and an easier sales process every time.”

This will provide dealers with an easy method for testing and analysing office and coffee operation’s water.

The Smart Office Water programme includes a water test kit, a water analysis report for operators, a sizing/solutions programme for dealers and in the near future, merchandising,

verpure, a US leading foodservice industry supplier of commercial water treatment products, has launched Smart Office Water, a turnkey water analysis programme.

Last year at the National Restaurant Association show, Everpure launched Smartworks, a similar programme to help foodservice operators test and analyse their water. Due to the programme’s success, Everpure decided to create Smart Office Water to help find the perfect water treatment solutions for offices and coffee operations based on individual water needs.

“If a water analysis program can easily and inexpensively show dealers how their water compares to recommended coffee and water specifications, they will be inclined to consider water treatment solutions and appreciate the wide-ranging benefits quality water provides,” explains Roy Parker, Marketing Manager of Everpure. “The Smart Office Water program will support dealers every step of the way, ensuring customised, premium grade water filtration solutions for their

helping to increase operator interest and education on water treatment while simultaneously creating leads and simplified solutions for dealers. Everpure, a leading foodservice industry supplier, has been manufacturing commercial water treatment products, solutions and services worldwide since 1933. Everpure is also a trusted provider of water treatment products to the vending, consumer, marine and aviation markets, and has helped many industry leaders improve their water treatment. In 2004, the company became part of the Water Technologies Group of Pentair.

12 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

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Teams sought for adrenaline-fuelled fundraiser

alling all water cooler companies with brawn and brains! WaterAid is looking for teams to compete for the ‘Water Industry Cup’ at this year’s Cisco Euro Challenge, and help raise funds for the charity. The event, which tests fitness, intelligence and strategic thinking, will take place in Tromsø, Norway, from 24 to 27 September 2009. Up to sixty teams from some of the world’s top businesses will head to the ‘Gateway to the Arctic’ - Trömsø, to take

part in the team-building exercise. With Southern Water and Scottish Water already signed up, WaterAid have created a ‘Water Industry Cup’ and have eight more places left for contenders to sign up. Each team consists of four core members and

one Senior Executive. The physical challenge is only part of it: smart planning, decision making and effective communication make up the key requirements for success. The winning teams will go on to compete in the Intelligent Sport World Series Final held in Cyprus in December. This is the second year participants will raise sponsorship for WaterAid as part of the challenge, helping people throughout Africa, Asia and the Pacific Region set up and manage their own water, sanitation and hygiene projects. Southern Water’s Kevin Buck, who was awarded an MBE last year for services to WaterAid, said: “The idea of a team development programme was one of the main drivers to participate in the challenge, as well as another opportunity to fund raise for WaterAid.

As the industry charity, WaterAid has always been fully supported by Southern Water, raising over £500,000 in the past two years alone. Rebecca Poyntz, Events Executive, WaterAid said: “WaterAid is excited to be the beneficiary charity for the Cisco Euro Challenge for a second year. This is a truly unique event whereby businesses benefit hugely through team development and staff motivation, whilst at the same time helping WaterAid to provide the basics for life that everyone’s entitled to - water and sanitation. We wish the teams the best of luck with their targets and with the challenge.” If you think your company is up to the challenge and wants to be a part of this adrenaline-fuelled adventure, visit www.wateraid.org/ ciscoeuro

14 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

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Barclays Commercial CEO visits Watercoolersdirect

n a recent visit to the South West, Eduardo Eguren, CEO of Barclays Commercial Bank, visited Gloucester-based Watercoolersdirect (WCD). The visit was part of the bank’s wider ‘Turning the Corner’ initiative, whereby Barclays Commercial Bank continues to work alongside its 81,000 business clients to

ensure they receive the best financial, business advice and support. Eduardo Eguren, CEO of Barclays Commercial Bank said: “WCD is a business with

great potential. It has a strong team and a differentiated product that will give it the competitive edge to succeed in the market. I was impressed by their entrepreneurial and charismatic management team. It is our aim to support them in the building of a successful franchise.”

WCD has recently joined forces with Go H20 to expand its reach into the beverage market by adding bottled water coolers to its product portfolio and expands its existing business of supplying a range of mains-fed coolers.

Fred Cairns Palmer of Watercoolersdirect shakes with Eduardo Eguren as others look on

Hand gel and cleaning products effective against swine flu

K supply company Abbeychart has announced that its Bioguard hand gel, disinfectant solutions and moist impregnated wipes can help protect staff and customers from swine flu, having been independently approved by a government body as effective against a wide range of microorganisms and other viruses including swine flu Virus H1N1, MRSA, Tuberculosis, HIV Listeria and E-Coli. The hand gel contains boosted alcohol levels to ensure superior staff hygiene without water or drying anywhere in vending and catering services. For ease of use and to ensure regular use, a clip and reel that hangs from a top pocket and automatically dispenses gel to the hands

is available, along with pump action bottles and a wall dispenser taking handy refill cartridges. A food-safe disinfectant cleaning solution that is a non-tainting and non-irritant is ideal for exceptional cleansing in drink or food vending, kitchens, catering services

and on any other hard surfaces. It is offered in spray bottles for fast and easy application or as a diluted or concentrated liquid. Highly convenient moist wipes impregnated with the equally safe but effective cleaning solution can be used on machines and equipment, surface areas and for instant hand cleaning. They come in handy plastic tubs or individually wrapped and are also ideal for sanitising telephones, keyboards and office areas.

16 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

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Cosmetal launches new spare parts website

n July 2009, Cosmetal launched its new spare parts website. The company implemented the spare parts online service back in 2002 and since then the system has been regularly updated with the latest products. The recently launched website has completely new features combining e-commerce and informative capabilities. Through the website customers can not only order spare parts but also receive information on the product’s technical characteristics, see close-up views of the machines and discover the latest features. The system is very user friendly. People are guided step by step through the cooler they wish to see or order parts for. On the drawing each single piece has a click on number

www.foodbev.com/cooler Issue 22 - August · September 2009

which can be selected to see its name, code and retail price, and eventually to order. There is also a quick track which works with product codes and offers a faster and more efficient alternative, and also to continuously improve its service, Cosmetal has introduced a ‘wish list wall' on which customers can post their proposals for further development of the system.

Customised filters Customers have very different requirements for water

filtration systems and the market offers a great variety. To satisfy customers’ needs and enlarge its filtration range, Cosmetal co-operated with a well known and established multinational company, with many years of expertise in the sector, to distribute customised filtration packages. Nives, the latest product in Cosmetal family, features a customised filter to remove chlorine, bad taste and odour, sediment and rust. The small size makes it ideal for use in compact mains-fed water coolers for homes and offices. A by-pass system guarantees a safe replacement without water leakage.

The company has also introduced a new custommade chlorine filter purifier, with bacteriostatic and descaler properties which, besides removing sediment, bad taste and odour, tackles the formation of scale and avoids the growth of bacteria in the stagnating water inside the filter. To further improve the quality of water, especially in critical areas, there is also available a personalised micro-filter with an antibacterial function which removes all the particles above 0.2 µ. This filter must be used in line with a chlorine filter purifier.

NEWS 17

Events

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Aquatech China attracts record number of visitors The second edition of Aquatech China reconfirmed the show as the largest water technology show in China. Around 502 exhibitors and 17,533 visitors from 72 countries were brought together in the Shanghai Exhibition Centre, which was the centre of the water world in South East Asia in June 2009. The International Networking Zone, Innovation Product Display zone and various conferences completed the exhibition programme and showed that the exhibition for process, drinking and waste water has matured to a high quality global event. The vibrant atmosphere on the trade show floor contributed to the overall positive attitude of visitors and exhibitors, even in these times of economic hardship. Paul Reiter of the International Water Association, who opened the event, stated: “The Chinese water sector is still growing together with the development of the Chinese economy. The investment plan that the government announced at the end of last year has shown result and water technology products and services are highly in demand.”

Promising water market in China Aquatech China was wellvisited and demonstrated the promise of the Chinese

water market for the future. Paddy Young of organiser Amsterdam RAI said: “The country’s entry to the WTO and the World Expo 2010 are accelerating the growth of the water industry in China. As cities grow exponentially and commercial and industrial output increases, huge pressure is being placed on China’s water infrastructure. The result is

a genuine sense of urgency to take action before China’s export trade is jeopardised. Together with government aid programmes, this offers unprecedented opportunities for the water industry and related businesses for 2010 and beyond.”

Record growth Aquatech China 2009 offered a complete insight into the world of water and its business opportunities. The latest products, services and solutions were put on display by 502 exhibitors from 25

countries. A record growth of 73% demonstrates the belief in the positive outlook for the industry. For the first time, Aquatech China featured the International Networking Zone which was a great hit and will surely be repeated next time. The show grew 40% in terms of square meters and 25% in terms of visitors. The next edition will take place during the World Expo in Shanghai, from 2-4 June 2010 at the Shanghai Exhibition Centre.

Aquatech calendar • Aquatech India: 3-5 February 2010, New Delhi, India • WQA Aquatech USA: 9-12 March 2010, Orlando, USA • Aquatech China: 2-4 June 2010, Shanghai, China • Aquatech Amsterdam: 1-4 November 2011, Amsterdam, Netherlands © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

18 EVENT REVIEW

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Congress reflects on new world for bottled water Fonterra from New Zealand. Other highlights are Vinadio from Italy, the world leader in bioplastics, URRC from the US on recycling, IBWA from the US on communications as well as presentations on premium waters, market trends and cost savings from new technology. Additional features on the 10th are a Premium Water Forum hosted by the Fine Water Society, a Nestlé Erikli bottling plant tour and store checks guided by Danone. The following day will close with a Bosphorus gala dinner cruise. This will be the 6th Global Bottled Water Congress. Its theme ‘New world, new agenda’ aims to assist businesses in tackling the combined pressures of an economic downturn alongside public concerns over health and the environment.

The next Global Bottled Water Congress in Istanbul from 10-12 November has a stronger than ever programme including addresses by global market leaders Nestlé, Danone and Coca-Cola.

There will also be speakers from key regional players such as EcoVita from Brazil, Skinny Water from the US, Active O2 from Germany, Borjomi from East Europe, Al Ain from the Middle East and

Organised by specialist consultants to the food and beverage industry, Zenith International, the event has become a key date in the industry calendar, providing an effective high level networking

opportunity and forum for debate on global issues and challenges. Past congresses have attracted some 200 leading representatives from 40 countries worldwide. The principal sponsor for 2009 is Sidel, with Bericap and NSF International also providing support. “Turkey is one of the world’s most important markets, with a strong growth record,” commented Zenith Chairman Richard Hall. “In such difficult economic circumstances, it is even more crucial for producers to learn from lessons elsewhere and reflect on innovation or other opportunities for the future.” Zenith hosted a free webinar on 30 July 2009 to provide further programme details and share top line findings from its new Global Bottled Water Market Report. For more information about the Congress and to book online, please visit: www.zenithinternational. com/events

www.foodbev.com/cooler Issue 22 - August · September 2009

EVENT REVIEW 19

Events

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© cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Plastic containers: drinktec 2009 exhibits entire spectrum drinktec 2009, which takes place at the New Munich Trade Fair Centre from 14-19 September 2009, is expected to attract around 1,500 exhibitors from around 70 countries, and around 70,000 visitors from over 160 countries. Plastics have an impressive track record as a material used for beverage and liquid food containers. In a short period of time they have developed into the most important type of packaging in this segment worldwide. However this success has also brought with it problems for the industry. For example crude oil, the basic raw material for plastics, is a dwindling resource, and supplying the plastic required will not become any easier if demand really takes off. Both developments are leading to a search for new approaches and alternative materials, so at drinktec 2009, World Fair for Beverage and Liquid Food Technology, it is not just about PET. Abbreviations such as PEN, PP, PS and PLA will also be hot topics for discussion in the Munich exhibition halls from 14-19 September.

PET success story When plastic and beverages are mentioned in the same breath, we think first of PET

(polyethylene terephthalate) - and rightly so, because this plastic has changed both the packaging and the machinery in the beverage world. But success also has its downside. The demand for PET is already so great that there is no longer an unlimited supply of the material required to produce the bottles in the appropriate quantity and quality. And this applies to both virgin and recycled material.

Regenerative raw materials have a great future However, all new plastics have the same problem as PET - they are based on crude oil. Consequently regenerative raw materials could also have a big future in the packaging sector. And now the first bioplastics are present in the (non-carbonated) beverage market and in the processing of liquid foods. Experts estimate that the market for bioplastics will grow by 2025% per year up to 2020. Much is expected of the material polylactide (PLA) in particular, because its properties are very similar to those of PET. Its transparency and cyclability make PLA eminently suitable for problem-free use in the food packaging industry using existing equipment.

beverage innovation awards 2009 Visit us at EBWA Trade Fair Port Vell Hall stand no 4

For the first time in 2009, drinktec will be the venue for the presentation of the beverage innovation awards, taking place at a gala dinner on 15 September in the International Congress Centre Munich (ICM), organised by Zenith International Publishing. Other partners are UNESDA (Union of European Beverages Associations) and WAFG (Wirtschaftsvereinigung Alkoholfreie Getränke).

20 EVENT PREVIEW

www.foodbev.com/cooler Issue 22 - August · September 2009

Click here to subscribe © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

IBWA: Meeting the Challenges Together 2009 IBWA convention and tabletop trade show 5-9 October 2009, MGM Grand, Las Vegas BPA, groundwater management, bottle deposit bills, environmentally sensitive packaging, false claims, effective communications, sales trends, regulations, technology, doing business in a down economy - these are daily issues for the bottled water industry.

Association (IBWA), with its leadership capability, is at the forefront of these critical issues and is therefore committed to creating an environment at this year’s convention for the industry to gather for education and networking. This year’s event will include: • 20+ education sessions offering 23.5 continuing education credits (CEUs)

Meeting the Challenges Together is the answer and it’s what the IBWA 2009 Convention and Tabletop Trade Show is all about. Industry challenges are broad based. The International Bottled Water

ECWATECH

Issue 22 - August · September 2009

• IBWA Chairman’s Gala

• IBWA membership networking event

• plant tour of the Las Vegas facility of DS Waters

• tabletop trade show Wednesday October 7 2009 from 1.00pm–6.00pm

• complimentary registration to PACK EXPO for IBWA Convention Registrants

1-4 June 2010, IEC Crocus Expo, Moscow, Russia

The ECWATECH 2010 team has started selling exhibition space for this event, which represents one of the best marketing platforms for the water sector in the whole Russianlanguage speaking world. In the last couple of years,

www.foodbev.com/cooler

• Drinking Water Research Foundation (DWRF) Golf Tournament

hundreds of international manufacturers and vendors of equipment and materials entered the Russian market.

• water supply (municipal, commercial, industrial)

Products on show will include:

• wesalination

• water resources conservation and management

• mains-fed

• water pre-treatment and process water

• bottling and bottled waters (BW show)

It has been agreed with the International Water Association to hold a 3 day IWA joint Conference “New Technologies for Water and Wastewater Treatment in Towns and Communities in the 21st Century.”

EVENT REVIEW 21

West Europe Coolers 2009 Zenith has combined its two market leading West Europe bottled water cooler and point of use reports, into one essential report: West Europe Coolers 2009.

• Data 2004-08 • Forecasts 2009-13 • Leading distributors

and bottlers • Water cooler conversion • Unit placement • Revenue analysis • Industry trends

Innovations

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The Editor’s pick of the latest new products

Culligan Aqua-Cleer mains-fed water coolers

ulligan, a leader in water treatment solutions for more than 70 years, has introduced a new line of Aqua-Cleer mains-fed coolers for commercial businesses and residential homes. According to Culligan: “Mainsfed coolers are perfect for small, high-traffic areas such as hotels, offices and lobbies where space is limited. Because the water comes directly from the building’s existing water source and is automatically filtered for drinking, there’s no more heavy lifting, delivery or storage of five gallon bottles. And because mains-fed coolers don’t use water bottles, they offer businesses an unlimited supply of highquality drinking water on demand.” “Our customers have told us that they’re always looking

to incorporate greener business practices and to save money, especially in today’s current economy,” said Sean Kajcienski, Vice President of POU at Culligan International. “Culligan’s mains-fed coolers help address both issues. Some of our customers claim they’ve not only reduced plastic waste, but have saved between 20-50% on drinking water expenses monthly by switching to a mains-fed system.” Mains-fed but feature-rich Culligan bottle-less coolers use the company’s newest and most advanced AquaCleer filtration system. This next-generation filtration technology features 13 filter

options that can be tailored to local water conditions and individual needs. Customers can choose from a simple sediment or carbon filter up to a multi-stage reverse osmosis system. The Aqua-Cleer family also includes specialty cartridges for such contaminants as arsenic, perchlorate and volatile organics. Culligan’s Aqua-Cleer mainsfed coolers are available in four models suited to different business sizes and drinking water needs. These include: • CC Ultra - available as a free-standing tower or mini countertop system. • CC Custom - the large internal storage reservoir makes this free-standing cooler a great option for applications requiring reverse osmosis or nanofiltration. • CC Plus/Plus UV - this mid-range cooler offers a sleek style for basic water dispensing needs. • CC Basic - an economical mains-fed cooler option, this sturdy tower provides hot/cold water, a single Aqua-Cleer head for remote mounting and a dual float device shutoff for enhanced safety.

For more information, visit www.zenithinternational.com or contact Gary Roethenbaugh +44 (0)1225 327900 gr@zenithinternational.com

22 PRODUCT NEWS

22 product news

www.foodbev.com/cooler Issue 22 - August · September 2009

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New low cost push-button faucet for public areas

bbeychart has introduced its new Abbeytap push button faucets to complement its new range featuring ceramic seats and fitting kits for easy installation. The push-button is particularly useful for reducing germ spread. Two faucets are designed for schools or other public places where rugged and tamper proof operation is required. The Pisa has a simple pushbutton operation and Bologna, also with push button is a bubbler faucet. There is a choice of five different faucets in the range to suit different applications and sites. The elegant looking Sienna has plastic lever toggles for short and long bursts. It is ideal where space

is at a premium and is the firm’s most competitive tap. The Verona offers a smooth action with a 90-degree rotating handle and is compact but stylish. The Venice is the deluxe and most elegant of the Abbeytap range with a 90-degree rotating handle, ideally suited to a designer kitchen or a topclass restaurant. The fitting kits supplied are to 7/16-24 UNS and consist of everything needed to make a

Saka Natural Mineral Water’s 5-litre bottle Navson has added a 5 litre bottle to its Saka Natural Mineral Water packaging range.

simple, fast and reliable installation. Abbeychart can also supply the industry leading push-fit fittings from John Guest to connect to the Abbeytap range. Other options are different colours which are available subject to a minimum order.

“Within a growth category, it’s easy to sit back and champion your existing range and core lines,” said Navson’s Nevid Ahmed. “However, Navson is constantly engaging to develop the brand; to ensure that Saka as a range offers indispensable differences and meets the requirements of the consumer in an everdemanding market.

www.foodbev.com/cooler Issue 22 - August · September 2009

PRODUCT NEWS 23

Innovations

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New Shield Tower from Vin Service

talian manufacturer Vin Service has recently launched a stylish tower that combines innovative design and consistent performance at an affordable price. When creating the Shield tower Vin Service had a goal in mind: to capture the imagination and enhance the customers’ drinking pleasure. By providing a branded, illuminated badge, the company made sure the tower would deliver maximum standout on the bar and by offering ice and condensation effect, the tower should trigger the impulse to get a fresh drink. The dynamic Shield design is available as a single, twin or three-way font, each option is available in mirror chrome or gold-plated finish. The tower can also be fitted through-thecounter with clamp-on version available by request.

Vin Service has the commitment to craft customised solutions aimed at raising the level of its customers’ satisfaction. With over 30 years’ experience in the beverage world, the company is recognised as a reliable partner and innovator of a wide range of products that feature creativity and technical perfection.

Pelican turns yellow to white

ater coolers that have yellowed panels after time due to UV light but are still functional can be serviced and returned to a new white or more contemporary black and silver for less than £50 with a special plastic coating process now offered by Pelican Technical Solutions. With this service, Pelican also offers a new front panel bracket incorporating two pinch valves. New panels and the bracket are also available as service spares alone. The coating is not spray paint and is hard wearing and scratch resistant. Pelican has 1000 coolers as an exchange pool and over 10,000 panels. “This is a real win/win ‘green’ solution for water coolers which still work well but look less than pristine,” said Pelican MD Steve Slark. “They are saved from

24 PRODUCT NEWS

scrapping and are quickly exchanged and returned looking and working as good as new.” Customer livery and even a wood grain effect can be ordered for larger volumes.

www.foodbev.com/cooler Issue 22 - August · September 2009

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Primo Water ‘redefines’ water cooler category

arely has a home appliance been able to improve a person’s life in so many ways. For years, the water cooler had become the ubiquitous but uninspiring part of every office: a place to fill a paper water cup or talk about the news of the day.

water for the home water dispenser has never been easier, thanks to Primo Water’s innovative exchange programme.

Now, Primo Water has redefined the ‘water dispenser’ and elevated it to the ‘must-have item’ for every home.

Simply exchange your empty 3 or 5 gallon bottle at any of the 7,000 convenient locations nationwide, including leading grocery, discount and home improvement chains.

The new sleek, modern water dispensers are not only designed to complement any décor - they actually help families live better, healthier and greener lives. The nation’s leading retailers - Walmart, Target, Kmart, Lowes Home Improvement,

Sam’s Club, Costco.com - see the value for their customers and now carry the Primo line of water dispensers. Consumers can choose from five new bottom-loading dispensers that cleverly hide the bottles in the bottom cabinet and prices start at just $149. Primo’s water dispensers are Energy Star rated and use 25% less power than traditional models. Acquiring

Primo’s Zero Waste programme means all bottles are recycled at the end of their life and do not enter landfills. All Primo water bottles come with easyto-grip handles and come with spill proof closures.

www.foodbev.com/cooler Issue 22 - August · September 2009

PRODUCT NEWS 25

Watershorts

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News from the wider water industry

Aim to end water poverty

s temperatures in London soared, a group of African and Asian Londoners wearing traditional dress carried jerry cans from the River Thames to Downing Street. Accompanied by campaigners, they handed in over 80,000 petitions from the British public urging leaders at this year’s G8 summit to address the appalling injustice that leaves billions of people worldwide without clean water or basic sanitation.

collect is dirty, polluted and unsafe to drink. The walk took place in support of End Water

Poverty, a global campaign that aims to bring an end to the water and sanitation crisis. The coalition is formed of over 150 organisations from around the world, who are all demanding urgent action

and leadership from donors and governments alike to address the global sanitation and water crisis. Coalition partners include WaterAid, Tearfund and Unicef.

Their journey took them up over Westminster Bridge, past the House of Commons and Big Ben, finishing at Downing Street.

Image courtesy of David Parry

The women recreated the experience that is a reality for millions of people around the world. As the collectors of water, women spend hours each day walking and queuing to collect water for their families. Often, the water they work so hard to

Australian town bans bottled water

he New South Wales Southern Highlands town of Bundanoon has attracted worldwide attention in voting overwhelmingly to ban the sale of bottled water. A community meeting in July took the unusual step, making it the first town in Australia - and possibly the world - to ban the sale of bottled water. The ‘Bundy on Tap’ campaign will see still

bottled water replaced by reusable plastic bottles bearing the slogan ‘Bundy on Tap’, that can be bought, then filled up for free at water stations throughout the tourist town, which has a population of 2,500.

The campaign is the brainchild of Bundanoon bike shop owner Huw Kingston who says he is happy with the decision but surprised by the overwhelming interest in his idea. It’s not just the media that’s tapping into the idea. Hot on the news of the planned ban yesterday, NSW premier Nathan Rees ordered all state government departments and agencies to stop buying bottled water. Campaigner John Dee, the Director of Do Something - an environmental group that helped bring about a plastic bag ban in Tasmania -

confirmed that while other cities have taxed sales of bottled water, Bundanoon is the first to implement a town-wide, outright ban. He said local opinion had been incensed when a drinks company announced plans to tap an underground reservoir in the town. “The company has been looking to extract water locally, bottle it in Sydney and bring it back here to sell it,” he said. “It made people look at the environmental impact of bottled water and the community has been quite vocal about it.”

26 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

In memory

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Sad passing of Phil Innes - Blackhawk Molding

t was with deep regret that cooler innovation learnt of the sad news of the death of Phil Innes from Blackhawk Molding on 10 August 2009. For more than 40 years, Phil worked within the bottled water industry in various capacities, and for the past 16 years Phil worked at Blackhawk Molding, headquartered in Addison, Illinois, USA as Sales and Export Manager. Phil was an active member of both the European

Bottled Watercooler Association and International Bottled Water Association (IBWA) and held several positions over the years on the IBWA Supplier and Membership Committee. Phil was both a well known and respected member of the bottled water industry

and a good friend to many in the industry - he will be sorely missed. Hannah Oakman, Editor of cooler innovation, commented: “I regularly saw Phil at trade shows and conferences around the world, in his role at Blackhawk. He was always friendly, courteous and took the time to talk and he was a great ambassador for both the company and the industry.”

The late Phil Innes of Blackhawk Molding Co

He is survived by his wife, MaryAnn, daughter, Marie and two grandchildren.

Marketplace Industry welcomes approval for voluntary fluoridation of bottled water

he Australian Beverages Council and Australasian Bottled Water Institute’s Chief Executive Officer, Geoff Parker, has welcomed the recent Food Regulation Minister Council’s announcement to allow the voluntary fluoridation of bottled water by the nation’s bottlers. “The approval allows members the option to add fluoride to their range of bottled water products if they choose. “The large portion of the population who enjoy bottled water as part of their daily hydration needs will now be able to choose from fluoridated and non-fluoridated bottled water options, ultimately increasing the choice for customers. “Members recognise that not all of their customers may want fluoridated bottled water and to that end, will ensure that if they choose to offer a clearly labelled fluoridated version, that nonfluoridated products

www.foodbev.com/cooler Issue 22 - August · September 2009

which will be consistent with levels in municipal

water supplies,” added Geoff.

would still be available to cater for the discerning market,” said Geoff. As for the contents of all beverage products sold in Australia, the level of fluoride will be strictly regulated by Food Standards Australian and New Zealand (FSANZ). “The adherence to the standards set by FSANZ is in addition to a voluntary commitment to a Model Code for member water bottlers that in some areas goes over and above the mandatory regulations and ensures customers can purchase with confidence. The Model Code will now be updated to include guidelines for the addition of low levels of fluoride

NEWS 27

Drinking water issues

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HRH The Prince of Wales with Thames Water Chief Executive David Owens

Thames Water wins top award for tap water campaign

hames Water’s London On Tap campaign has seen off stiff competition to win a prestigious national award in the same week the company was rated as a ‘top performer’ for its water quality. London On Tap aims to give Londoners the confidence to ask for tap water as an alternative to bottled brands while out for a meal or a drink by promoting Thames tap water’s quality, which is the best of any UK water and sewerage firm, according to official figures published in July 2009. The campaign beat marketing campaigns by Cadbury, Camelot Group, Marks and Spencer, United Utilities and Co-op Financial Services to land the top prize. HRH The Prince of Wales presented Thames Water Chief Executive David Owens with the Procter & Gamble (P&G) Responsible Marketing and Innovation Award at the annual Business in the Community (BITC) Awards for Excellence at Clarence House (above). Prince Charles is president of BITC.

London On Tap, launched in February 2008, was backed from the outset by London Mayor Boris Johnson and celebrity chef Aldo Zilli. The campaign’s supporters now number many top London restaurants, bars and hotels, environmental groups, and even the House of Lords. Copycat campaigns are now being replicated across Europe. Roisin Donnelly, Marketing Director of P&G and Chair of judges for the Responsible Marketing Award said: “The Thames Water London on Tap Campaign clearly demonstrates how a strategic and creative consumer facing campaign - centered on a competition to design an iconic water carafe, can positively influence consumers to switch to tap water.

“Although not a traditional consumer facing industry, Thames Water has shown an ability to connect to consumers and develop a strong brand presence across London, which has since been replicated across Europe. This initiative illustrates how a marketing campaign can be used to positively influence consumer behaviour whilst building the reputation of an organisation.”

Londoners can be proud of their tap water. Campaign supporter, Mayor Boris Johnson said: “I congratulate the London on Tap campaign on receiving this prestigious award. The innovative carafe helps tap water to hold its own in bars and restaurants across the capital against expensive, bottled water which though sometimes necessary, should always be a second choice for everyone.”

This award comes after the Drinking Water Inspectorate (DWI) announced its annual water quality report. The report said that in 2008 Thames tap water was 99.99% compliant with national and European standards, the company’s best-ever performance. David Owens, Chief Executive of Thames Water said: “We’re really pleased to receive this award - not only for all those involved in the campaign but for our fantastic team of employees who work day and night to ensure that

Thames Water representatives with the award

28 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

Drinking water issues

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foodbev com A world of food and drink

New campaign launched for children’s drinking water in parks

o mark the school holidays in the UK, the Children’s Food Campaign has launched a campaign to improve drinking water provision in public parks. After playing in warm summer weather, the lack of drinking fountains in many parks mean that thirsty children have no choice but to buy drinks that often contain more calories than their exercise has burned. Children’s Food Campaign Co-ordinator Jackie Schneider said: “As childhood obesity rises it’s particularly important for children to get active, and their local park is a great place to do so. But when children end up buying unhealthy fizzy drinks because drinking water isn’t available, all that exercise is wasted and kids could actually end up unhealthier.”

The Children’s Food Campaign is asking supporters to take part in a nationwide survey to build up a detailed picture of water provision in parks across the country. “We have heard lots of anecdotal evidence that many parks have removed drinking fountains but no-one can give us a clear picture of the exact

situation,” explains Christine Haigh, who is co-ordinating the survey. “That is why we are asking everyone who uses parks to complete a simple survey for us on our website.” www.sustainweb. org/childrensfoodcampaign/ waterinparks/ South London parent, Paula Sutcliff is disappointed with the lack of drinking water in the park her young son visits regularly. “It is great to see the kids running around, playing football, but so frustrating that when they get thirsty the only option

is to visit the shops to buy a drink. I would much rather my son could drink water when he is thirsty. What’s the point of expensive public information campaigns when we can’t get the basics right - like access to drinking water for kids in public parks?”

The Campaign is calling on local authorities to provide adequate drinking water in all public parks across the UK to ensure that children have access to free drinking water. Health experts point to the increased consumption of sugary drinks by children and young people as a significant factor in rising obesity rates and dental decay.

www.foodbev.com/cooler Issue 22 - August · September 2009

NEWS 29

Drinking water issues

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NSF International offers tips to understand water quality

ccording to NSF, one of the best ways to educate yourself about local water quality conditions is to obtain a copy of your community’s Consumer Confidence Report (CCR). Issued around 1 July each year, these water quality reports provide customers of public and private water utilities with information regarding the source of their local community’s drinking water supply, as well as the quality of the finished drinking water supply. Most water suppliers have been required to issue CCRs since 1998. Consumers sometimes find the technical information included in these reports difficult to understand. In response,

NSF International created a special section on its website that helps consumers learn more about these reports to help them make informed decisions about their water. The site covers the following topics: • an introduction to Consumer Confidence Reports (CCRs) • understanding your report • common units of measurement • common abbreviations

• how to interpret results All water quality reports will contain a phone number to the local water utility, which the consumer can call with questions regarding their local water supply or the type of treatment the water receives.

Consumers with questions regarding drinking water quality in general, including the use of home water treatment devices, can turn to NSF International, a not-for-profit public health and safety organisation.

These reports will also include the phone number for the Environmental Protection Agency’s (EPA) safe drinking water hotline, which is staffed with individuals that can answer general questions about regulation of public drinking water supplies in the United States.

NSF evaluates a wide range of consumer products, including pitchers, tap filters and other home water treatment systems, for performance against many different contaminants that can be found in drinking water supplies.

Matt Damon co-founds Water.org

ollywood actor and H2O Africa co-founder Matt Damon and Gary White, WaterPartners Executive Director and cofounder, have launched a new organisation - Water.org - to bring access to safe water and sanitation to the developing world. Water.org will leverage grassroots awareness-building expertise and nearly two decades of demonstrated innovation in the sector to help the nearly 890 million people without safe water and the more than 2.5 billion people without safe sanitation. Matt Damon, a longtime advocate for safe water issues, explains the importance of launching Water.org. “Every 15 seconds, a child in the developing world dies from water-related disease. After visiting project sites in Africa and Asia with Gary, I’ve seen the problem and the impact of safe water. As a clear leader in the sector at delivering innovative and

sustainable solutions for those in need, WaterPartners was the natural choice with whom to work to truly affect lasting change.” The merger of H2O Africa and WaterPartners will improve efficiencies, leverage expertise, and increase the overall social return on donations. Water.org will be an integrated advocacy and fundraising destination for safe water and sanitation issues. Through its partners worldwide, it will champion innovative business models, local partner development, project selection and oversight, program management, and post-development monitoring and evaluation.

30 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

Drinking water issues

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Water is critical to food security

efra has published an assessment of UK and global food security. Sustainable water resources are essential but are threatened by environmental challenges. points out, enjoys a high degree of food security because of its openness to trade and the ability of food retailers to switch supply in the event of disruption.

A more sustainable food chain

Hilary Benn

The analysis released in July 2009 provides perspectives at global and national level. Providing food for up to three billion more people worldwide by 2050 requires more efficient use of water to increase cereal yields. Yet global water productivity (crop yield per unit of water) has not been rising. The yield is highest in Europe as a result of effective governance and operational arrangements. The UK, Defra

Complacency is not an option, however. At global level: “The UK Food Security Assessment focuses on data for fertiliser and water use (along with global fish stocks)”. Among the goals of UK policy Defra sets out is, “a more environmentally sustainable food chain”. Speaking about the publications on the BBC, Hilary Benn, Secretary of State, underlined the importance of research in helping develop plants that need less water. The UK has a well-managed and efficient water industry,

overseen by regulators all of whom have a duty to work for long-term sustainability. Water companies in England and Wales are required to prepare strategic direction statements and water resources management plans looking 25 years ahead, and detailed business plans for 2010 to 2015. Increasing water efficiency is a core aim in all these documents. Fortunately the government and water regulator Ofwat share this aim, because the industry’s success in contributing

to a more sustainable environment depends in no small part on Ofwat’s final determination of water prices for 2010-15, due in November, and the Secretary of State’s support for water resource plans in the coming months.

Choose plants that need less water

House Magazine round-tables consider hydration

he summer, the House Magazine and bottled water manufacturers Danone, held two round table discussions.

The first round-table looked at the link between adequate hydration and the general health and well-being of the population. It was attended by Diane Gregory (Anglian Water), Earl Howe, Anita

Cormac (Focus on Food), Jeanette Longfield (Sustain), Baroness Masham of Ilton, Milo Purcell (Drinking Water Inspectorate) and Dr Laura Wyness (British Nutrition Foundation).

The second was on the social, environmental and health impacts of bottled water and was attended by Dawn Waterman of Water UK, Dr Nigel Carter of the British Dental Health Foundation, Tina Davey, Senior

Researcher to Colin Challen MP, Jeanette Longfield of Sustain and Lord Rea. Danone are keen to promote bottled water as a healthier and more environmentally friendly choice than soft sugary drinks.

32 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

Drinking water

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Using water to combat US street violence

Organised by the Southern California Cease Fire Committee, in conjunction with Project Cry No More and The Teen Intervention Programme, the Safe and Sober Summer Water Campaign aims to give people a safe alternative to drinking alcohol in the hot weather.

“Our purpose is if someone has been drinking hopefully we can dilute it with a drink of water,” said volunteer Pamela Carolina. “If not, by taking a drink of water it will be an alternative to picking up a beer. And hopefully we have decreased someone from going and having a violent outburst in their home or their community.”

Source: KABC

group of volunteers in Los Angeles are using an unusual method to fight violent crime on the streets - handing out free bottled water.

As reported by the KABC news channel, volunteers recently gathered to hand

out 1,200 bottles, hoping to cool tempers with a cold drink of water.

foodbev com A world of food and drink

Regulator confirms UK drinking water is top quality

riting to English and Welsh ministers, the Chief Inspector of Drinking Water says the results are “comparable with the best presently reported in Europe”. Over 99.96% of 4.25 million samples taken by water companies met standards required by European and UK legislation. This performance reflects continuing water industry investment in treatment works and pipe networks to ensure that our drinking

www.foodbev.com/cooler Issue 22 - August · September 2009

water remains among the best in the world. Most of the very few failures to meet standards were attributable to iron concentrations or aesthetic factors such as appearance, taste or odour rather than health issues. Companies are continuing to address

iron levels and water discolouration by replacing or re-lining cast iron water mains. As well as compliance with quality standards, companies and regulator monitor the number of contacts from customers. In the past three years, the number has fallen by 20% in a further reflection of the high and improving quality of tap water.

Customers can help maintain the high quality of drinking water in their own homes by following a few simple tips recommended in the consumer guide, ‘Looking after water in your home’.

NEWS 33

Drinking water issues

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Nestlé launches water prizes

Called the Nestlé Prize in Creating Shared Value, it will provide the recipient with an investment of up to 500,000 Swiss francs (€327,000) over a specified time period to bring the innovation up to scale. It will be awarded every other year, and individuals, businesses or non-governmental organisations (NGOs) are eligible. Unlike other one-time prizes, this prize will be

34 NEWS

unique because it contains a financial commitment that could continue for several years to ensure success of the innovation. Creation of the prize, the company noted, is consistent with Nestlé’s commitment to the advancement of the UN Millennium Development Goals and the UN Global Compact Principles. In addition to showing great promise in the four areas listed above, innovations

estlé, the global food and beverage company, is establishing a new prize to encourage innovation in any of four areas: improving access to clean water, significantly impacting water management, improving nutrition or improving rural development.

qualifying for the prize must prove their worth on a small scale and be judged feasible and applicable on a broader scale.

The first prize laureate will be announced in April 2010. Nominations for prizes are now open, and will close on 31 October 2009.

www.foodbev.com/cooler Issue 22 - August · September 2009

Drinking water Click here to subscribe

Panton McLeod assists with Frankley Project

taff at a leading water quality engineering firm have helped to deliver a crucial stage in a major Midlands drinking water project. Workers with Scottish Borders based firm Panton McLeod have helped with the disinfection of a new £31.5 million GAC plant at Frankley Water Treatment Works, near Birmingham, UK, for project principal contractor - Morgan Est. The company is one of a handful in the UK with the expertise to clean the hidden structures, which deliver safe, clean water to millions of homes and businesses. The two and a half year Frankley project, which was commissioned by Severn Trent Water, involves the construction of a new Granular Activated Carbon plant, designed to treat and blend water from Trimpley Pumping Station in Worcestershire with Elan Valley water. Panton McLeod has been involved in the project for the past two years and the company’s work has included: disinfecting water structures on-site using standard chlorine procedures, standard repair work, supervising hygiene levels and cleaning some of the open water tanks on the site.

www.foodbev.com/cooler Issue 22 - August · September 2009

The firm has also been involved in cleaning and inspecting the new pipelines being installed on the site. The Frankley scheme is the latest in a series of major water projects that Panton McLeod has been involved with in recent years, which has included playing a vital role in the £120 million Katrine Water Project in 2006. The Katrine scheme was the biggest ever investment carried out by Scottish Water and included the creation of a new filtration plant designed to bring Glasgow’s drinking supplies into the 21st century. The firm, which also has bases in Nottingham and the US, has pioneered the use of underwater robots, which are used to inspect and clean structures for storing potable drinking water across the UK. The machines are remotely operated and fitted with camera and lighting equipment, which allows staff controlling the sub to assess the interior of the tanks. They are also used solely within clean potable water environments and meticulously cleaned and disinfected prior to every use.

NEWS 35

Appointments

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NSF International appoints Vice President of Marketing

Mains-fed pioneer rejoins UK water cooler industry

SF International has appointed Elizabeth Jones as its new Vice President of Marketing.

In her new position, Elizabeth will be responsible for strategic leadership as well as oversight of corporate marketing and branding, communications and regulatory affairs. She will lead global, multi-channel marketing for business and consumer markets, driving brand recognition and growth for NSF International. “Elizabeth’s experience and remarkable achievements throughout her professional and military career will further define the marketing and communications strategy that will help NSF become more competitive in the global marketplace,” said NSF International President and CEO, Kevan Lawlor. Elizabeth has a proven track record of success,

spending the past nine years as the vice president of communications for Quicken Loans and for Rock Ventures, an umbrella organisation whose holdings include Quicken Loans, the Cleveland Cavaliers basketball team, wall graphics firm Fathead and other businesses in the financial services, internet technology and sports and entertainment sectors. Elizabeth served 23 years in the US Navy and Navy Reserve, retiring in March 2008 with the rank of Captain. More recently, she was assigned to the press operations directorate in the office of the secretary of defence, where she developed communication strategies and responded to national and international media queries.

ains-fed water cooler manufacturer and owner of the Tami4 brand - Tana Water UK Ltd - has announced the appointment of drinking water industry veteran Ian Webb as UK Operations Manager. In his prior role as Director of UK Water Group, Ian pioneered the UK mains-fed water cooler industry, which reduces business costs and plastic waste by filtering mains water instead of using bottles. He was the inaugural chairman of the European Point of Use Drinking Water Ian Webb Association (EPDWA), which promotes and maintains the highest standards of hygiene, safety and ethics in the European mains-fed industry. As operations manager at Tana Water UK, Ian will have overall responsibility for customer service, Tami4 engineers’ schedules, fleet management, product refurbishment and facilities management at Tana Water’s UK headquarters in Guildford, Surrey.

Elizabeth Jones

Tami4 mains-fed water coolers use a sub 0.5 micron solid carbon filter to remove chlorine, cysts, limescale, sand and rust from tap water. An 11 Watt ultraviolet lamp kills any germs after dechlorination, without adding chemicals

to the drinking water. All components are approved by the Water Regulations Advisory Scheme and Tami4 machines are sold with a mandatory six-monthly sanitation and service contract undertaken by Wrasapproved Tami4 engineers. “We are the only water cooler manufacturer that services its own machines,” said Nick Heane. “As we expand, we need someone of Ian’s calibre to drive this from the top and ensure that we provide our customers with the very best service in the industry. We welcome Ian back to the industry and look forward to working with him to take this company to the next level.”

36 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

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IBWA files lawsuit against ‘deceptive’ Eco Canteen advert

his July, the International Bottled Water Association (IBWA) filed a lawsuit in the United States District Court for the Western District of North Carolina in response to the current marketing campaign for the Eco Canteen stainless steel beverage container. In coast-to-coast television ads that have aired almost 1,000 times at a substantial cost, Eco Canteen has been making direct comparisons to plastic bottled water products which the IBWA believe are false and misleading. IBWA‘s suit seeks preliminary and permanent injunctive relief and damages for unfair and deceptive trade practices and unfair competition under federal law as well as unfair competition under North Carolina law. “IBWA’s complaint points out that Eco Canteen’s ads are false, misleading, and disparaging of bottled water products,” said Joe Doss, President and CEO of IBWA. “We welcome the use of accurate information to inform consumers. But Eco Canteen should not be allowed to engage in the use of deliberate distortions of fact so as to seriously mislead consumers.” Bottled water is comprehensively and stringently regulated in the United States at both

Eco Canteen’s website

www.foodbev.com/cooler Issue 22 - August · September 2009

the federal and state levels, which helps ensure its safety and quality. At the federal level, bottled water is regulated as a packaged food product by the United States Food and Drug Administration (FDA) under the Federal Food, Drug, and Cosmetic Act. It must meet FDA’s general food regulations as well as standards of identity, standards of quality, good manufacturing practices and labelling requirements specifically promulgated for bottled water. Eco Canteen also criticised community recycling programmes by making an unsubstantiated assertion that recycling of plastic containers ‘releases dangerous toxins’ into our atmosphere. Recycling programs provide societal benefits and relieve the environment of demands for new raw materials. Moreover, according to the Environmental Protection Agency (EPA), the production of plastic containers for bottled water makes up only 0.04% of total greenhouse gas emissions. And PET bottled water containers make up only one third of 1% of the waste stream in the United States.

NEWS 37

Associations

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Water Quality Association’s Gold Seal programme expands

he Water Quality Association’s Gold Seal Product Certification Program continues to expand worldwide, with new lab facilities and valuable capabilities, resources and agreements. The US-based Gold Seal laboratory in Lisle, Illinois has been completely updated with a $1.3 million expansion and remodelling covering nearly 7,000 square feet of secured access space. This expansion dramatically increases the testing capacity and capabilities offered by WQA. Most importantly, the lab expansion enables quicker turnaround times for testing, to help clients get products to market as soon as possible. Prior to expansion, there were three stations to test point of

use filters and reverse osmosis (RO) systems. Six additional test stations were added, tripling testing capacity. A custom-built catwalk provides safe and easy access to the 12,500 gallon challenge tanks. Test stations have been updated with increased functionality such as automatic pressure control, tank level control and continuous challenge and exposure water temperature monitoring. Stations have a control interface with an intuitive

design that aids in increasing test repeatability and that provides more flexibility for performing unique tests. Materials Safety Extraction Testing is a large segment of the lab’s testing requests. This testing is performed to demonstrate that the materials used to manufacture water treatment products, plumbing products and chemical additives that are in contact with water do not add contaminants at unsafe levels. A newly expanded extraction room was custom designed, doubling its size, to maximise the amount of extraction tests that can be performed simultaneously. In the analytical laboratory, an ICP/MS instrument is the newest addition. Its primary purpose is to analyse water samples per ANSI and WQA standards. This new instrument is faster, more sensitive and can

analyse up to 40 elements simultaneously. With the addition of this new instrument, water analysis can be performed on-demand to ensure proper challenge tank concentrations in the lab. This also allows the WQA Laboratory to provide customer feedback in a more timely fashion with improved control over test conditions. In addition, ceilings were raised, walls removed or relocated, new lighting installed and walls/ceiling structures painted, floors refinished with non-slip epoxy coating, storage expanded and a new gold seal foyer now greets client visitors. Industry demand spurred this increased product certification capacity. In addition, the Gold Seal programme has been extended to Brazil, China, Taiwan, Hong Kong and India.

AWWA plans to ‘Train-the-Trainer’

he American Water Works Association (AWWA) is helping water industry professionals to become approved trainers of its new Customer Service Certificate Programme. Developed into a threepart series, the certificate programme covers all aspects of delivering excellent customer service for internal and external customers, an understanding of principles related to customer service effectiveness, comprehension of general technology applications, and the basics of water industry operations. Trainers will become qualified

at teaching other water professionals about these important topics. Two ‘Train-the-Trainer’ workshops are currently available: 16-21 August 2009 in Chicago, Illinois, and 2-7 November in Denver, Colorado. Both events will provide valuable training to water industry professionals who elect to become approved trainers of AWWA’s Customer Service Certificate Programme.

38 NEWS

www.foodbev.com/cooler Issue 22 - August · September 2009

Vending

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Seymour Valentine takes coffee expertise to high street

evat Riza, Managing Director of Seymour Valentine, one of the UK’s most successful privately-owned vending companies, recently unveiled a refurbished Fairgrounds Ethical Coffee House in Soho, London.

The new Fairgrounds coffee shop

Seymour Valentine has a long-standing reputation for providing bespoke, energy efficient vending machines with a conscience. An array of ‘green’ features, recycled components and an ethical product offering are key to Seymour Valentine’s vending success, leading to city institutions such as Capita and JP Morgan championing Seymour Valentine’s green, professional

The Seymour Valentine team in action

A Seymour Valentine promotion

approach and bespoke vending. Coffee connoisseur Riza has long harboured a desire to break the retail market, vehemently against the profits made by large companies and how little they use ethically traded coffee.

EVA launches large industry survey

he European Vending Association has launched its vending market and consumer survey, co-drafted with business information and market analysis provider, Datamonitor. After several months of meticulous fact gathering on the vending industry through online and telephone interviews with market experts, the European Vending Association strongly believes that the study will shortly become a reference for the industry. It is the first time that such a comprehensive study has been carried out. The scope for both market and consumer surveys is: hot drinks, as well as canned and bottled food and drink.

Catherine Piana, Director General of the European Vending Association, announced: “We are very satisfied with the result of the survey. It will certainly add value to the EVA and the National Associations, as we finally have detailed figures to defend the interests of the industry, especially in terms of lobbying. Furthermore, the vending market and consumer survey will be extremely helpful to formulate some actionable

recommendations to the industry.” The study, which is composed of 21 individual country reports (Austria, Belgium, the Czech Republic, Denmark, France, Germany, Greece, Hungary, Republic of Ireland, Italy, Netherlands, Poland, Portugal, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, the United Kingdom and Ukraine) will be updated every year. Prices will differ from members to non-members, and there will be four different choices, according to your needs: separate country profiles, the 21 country

profiles package, a European overview and finally, an allinclusive, global package. The European Vending Association represents the whole of the vending industry: machine, machine component and accessories manufacturers, ingredient suppliers and operators. The primary aim of the EVA is to optimise the industry’s commercial interests within the EU legislation, serve as a forum of discussion and exchange of ideas and experience for its members, as well as draft standards for the industry.

www.foodbev.com/cooler Issue 22 - August · September 2009

NEWS 39

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Page 42 Bottles

Page 43 Caps

Page 44 Labels

Page 46 Racks

Page 47 Bag in Box

Page 48

rom sturdy bottles and robust racks to eye catching labels and convenient bag in boxes, the water cooler industry relies heavily on packaging products to complement the water dispensing experience.

What’s your latest model?

Page 50 Raving about Rapak

Page 51 Water on tap

But how are cooler packaging firms faring during the current economic climate? What are they doing to boost sales? And what are the latest products to emerge from their R&D departments? Deputy Editor Medina Bailey speaks to leading manufacturers to find out.

www.foodbev.com/cooler Issue 22 - August · September 2009

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Bottles cooler innovation interview Capsnap Europe Packaging, Michael Frick, Sales & Marketing Manager How is the bottles market faring at the moment and how are you making the most of your business opportunities? “Despite the current financial climate, close co-operation with our clients to respond to their needs and offer the best service and quality provide plenty of opportunities.” What is your most popular bottle and why? “Extrusion bottles with handles are generally very popular in Europe. Within this

range, our Curved Handle model offers the most up to date design and is extremely popular with our clients. In the injection bottle range, our very innovative Handy bottle is very much liked by clients who still see no real advantage for the end user in having a handle. And of course, there are many clients who have used our Standard injected bottle from the very beginning and still favour this product, not only for its longevity.”

The bottle is ‘the face of the water cooler’

How important are the shape, size, colour and texture of bottles for the end user? Can these factors make them perceive the water they are dispensing from the cooler in a certain way? “Most bottles on water coolers look very similar. We know from our clients using the new 10 litre bottle, that end users are very much attracted by innovative new shapes and different colours. There is also a very strong visual element to consider when consuming water from coolers as the bottle is, ‘the face of the water cooler.” What should the ideal bottle offer the water cooler industry? “Easy cleaning to provide optimum hygiene, a long lifespan, ability to work in conjunction with the cap for a good sealing performance, convenient handling and good looks.” What does the future hold for the water cooler bottles industry? “Capsnap and our mother company Greiner Packaging strongly believe in a very positive future for the bottled water industry. We think that the market will have an increasing need for innovations and there are still a lot of growth markets to expand into. We see plenty of opportunities for an innovative and internationally oriented bottle supplier to this industry.”

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Caps cooler innovation interview Portola, Steffen Kroon, Area Manager Europe, Portola Packaging How is the caps market faring at the moment and how are you making the most of your business opportunities? “Overall the Western European market has lost volume due to the global economic crisis and the reduction in demand from end users in factories and offices, who are working less. This has lead to a reduction in 5 gallon water requirements in the workplace, while the home market hasn’t taken off in most countries. Companies

It is also vital to closely follow the potential growth of other markets and countries

are also looking to save money by removing water coolers from their offices. As a supplier of many different caps for the food and beverage industries, we are using our existing contacts in Eastern Europe, the Middle East and Africa to start supplying 5 gallon caps to countries where demand is growing.” What is your most popular cap and why? “The NonSpill cap with an AZD free foam disc, but we are sure that this will change very soon as our new cap is proving popular among most of our customers already. The NonSpill puts in a good performance on most neck finishes and over the years its reliability and safety have ensured that our customers have stayed with this cap.”

“Most of our customers are looking for a cap which will run well on all filling lines and is easy to handle, attach and remove. It should protect against leakage and offer a competitive price.” What does the future hold for the caps and closures industry? “We’re not expecting the 5 gallon business in the Western European market to grow in the future, but this demonstrates how important

it is for us to produce and develop different kinds of caps for different markets. It is also vital to closely follow the potential growth of other markets and countries. We should also remember that a good cap is not all that’s required to be successful. Portola also believes that you need to offer a brilliant technical service with numerous field engineers, have good personal contact with customers, and provide flexibility from the whole team.”

What kind of cap are your water cooler customers looking for?

www.foodbev.com/cooler Issue 22 - August · September 2009

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Labels cooler innovation interview

attractive high quality labels which provide a competitive advantage.”

Capsnap Europe Packaging, Michael Frick, Sales & Marketing Manager (MF)

MC: “The label market, like many others, faces uncertain times. LabelsPlus is a well established name in the labels sector. Our products have been tried and tested over the years and we are praised, not only for the quality of our labels but for our excellent customer service. We are fortunate to have such a loyal customer base and that they are happy to recommend us to other companies. We feel it is

LabelsPlus, Maxine Chuwen, Sales Director (MC) How is the labels market faring at the moment and how are you making the most of your business opportunities? MF: “Even in these times of a difficult economic climate, there are plenty of opportunities as we offer

important to invest in our people and in our services to be better prepared for what the future might bring. We are currently working on a brand new website to replace our current one and we hope it will enable us to tap into online business opportunities.” What is your most popular label and why? MF: “Our labels are very popular because they look good and last for the full lifecycle of the bottle. Besides that, they are extremely cost effective

compared to low quality labels. Low quality labels often have to be replaced throughout the lifecycle of a bottle, resulting in additional costs for new labels, as well as removal and re-application.” MC: “Consistently and for the last 13 years, our most popular product is the premium water label. The base material, laminate and adhesive construction of these labels have been designed to last the life of the water container. They are scratch resistant and will withstand the harsh

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The power of packaging Click here to subscribe conditions of the sterilising unit, including washing up to 70°C.” How important is the shape, size, colour and texture of a label for the end user? MF: “Extremely important, as with every food product. Scratched and damaged labels with fading colours certainly have a negative effect on end user confidence.” MC: “There are plenty of studies that highlight the importance of the visual impact and the message a product conveys to customers. Companies spend large amounts of their budgets on ensuring their corporate image sends out the right messages according to their brand values. Of course, the design of the labels plays an integral part in this.

“At LabelsPlus, we understand how important it is for our customers to get it right and that’s why we use label constructions that are scratch and scuff resistant and designed to last the life of the bottle. And by using the latest printing processes and inks with the highest UV resistance, we ensure the print in our labels is clean and sharp and the colours remain vibrant, wash after wash.” What should the ultimate label offer the water cooler industry? MF: “Bottle labels are exposed to a lot of different stresses throughout their lifecycle, which they have to live up to. They have to sustain the high wash temperatures in the bottle washers, exposure to sunlight and physical wear

and tear in the logistic cycle etc. Therefore, a good bottle label has to be colourfast, scratchproof, UV stable and sustain washing temperatures of above 60°C.” MC: “Drinking water is normally associated with cleanliness, freshness and healthy living images, and the design of the labels tends to capture this concept. That’s why it is so important that the labels on both the bottles and the water coolers stay in top condition throughout the life of the container. At LabelsPlus, we pride ourselves in ensuring our labels are top quality and do the job they are designed to do from initial application.”

MF: “In a market where most bottles look the same, the label provides a great opportunity for differentiation. The quality and look of labels will therefore have an increasingly important role.” MC: “The effects of the international economic climate have widely spread across all industries, worldwide. Although a lot of the factors influencing the current financial situation are outside anyone’s control, companies will need to evolve in every market to remain competitive and add value to their products.

In your opinion, what does the future hold for the labels industry?

“Improving staff’s skills, investing in the development of new products and embracing newly available technologies will be key for the future.”

What should the ultimate rack offer the water cooler industry?

In your opinion, what does the future hold for the racks industry?

“The ultimate rack should be durable, but it should also be very flexible so it can be used across all HOD industry ranges, and of course be at the right price.”

“OP created a new concept in 1997. Today this concept is really part and parcel of the profitability of the HOD business, so when times are tough, we can help.”

Racks cooler innovation interview

productivity, they are still proving very successful.”

Laurent Alozy, OP Sarl

What is your most popular rack and why?

How is the racks market faring at the moment and how are you making the most of your business opportunities? “For sure 2009 will not be the best year of the decade as far as customers’ investments are concerned as they are experiencing a tough crisis. Nevertheless, as our products are helping cost savings by increasing bottle life and

“Since 1997, OP 4 and OP 4+4 have been popular among HOD specialists because they fit every stage of the HOD business. From bottling plants, to trucks and warehousing, we have been selling hundreds of thousands of them. We have the lowest replacement cost in our industry compared to metal racks or eight bottle racks. Two parts bolted together with Nylstop nuts ensure that the OP 4+4 is very practical.”

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Bag in Box (BIB) cooler innovation interview

from the existing HOD model to a new and improved one.” How is the BIB market currently faring and how are you making the most of your business opportunities?

Kieran McKenna, Aqueduct Briefly describe how your BIB system works “Aqueduct coolers combine over 20 years of mains-fed and water cooler design knowledge. The resultant range of coolers are specifically designed to target the differing demands of the home and office workplace, with the aim to put the ‘H’ into the European ‘HOD’ market. Quality, design and functionality are at the core of all Aqueduct products and our tagline of ‘Hygienic by design’ reflects this. “There is zero doubt that some of the world’s largest packaging companies have now identified the water arena as open for business with a new and improved ‘greener’ and ‘cleaner’ alternative. BIB is about to enter the water scene in a big way as it has the potential to fundamentally shift the balance of power

“The interest level is staggering and very real. It is not only from potential master distributors who wish to join us in joint ventures (packing the water) in each national market, but also from a large number of ‘resellers’ who can easily incorporate this ‘one way’ delivery system into their existing business model and gain from three lucrative revenue streams (renting coolers, and selling water and cups).

Bag in Box is about to enter the water scene in a big way

mains-fed water, vending, facility management, catering, office suppliers, office coffee services etc. All of these companies can easily incorporate water into their offering and it is no more difficult than delivering a box of Mars bars or office photocopying paper.” Which is your most popular model and why? “We have had great interest in all of our models. The main reason is that I believe that most BIB coolers were designed for the catering market and were over priced. Clients are impressed with our pricing, as well as brushed stainless steel finishes, reliable LG compressors, great designs and good reliability.”

What should the ideal BIB system offer the end user? “Visual enjoyment so that people will tell their neighbours about it. It should also be at a price that resellers can make a great return on their investment on, as in the long run, if our dealers are not making profits, then it’s all over.” In your opinion, what does the future hold for the BIB industry? “I believe that mains-fed holds the torch at the moment. I think it will reach about 45 to 50% of the market in developed countries and then stall as the cost benefit ratio turns against mains-fed with declining water use. There are a huge number of low

“We have large end user corporations and governmental bodies asking us when and where they can get it from, as well as interest from hospital purchasers who appreciate the hygienic aspect and major hotel groups, so there is no doubt that the end user market is ready. “We are making the most of the opportunities by contacting our colleagues in the B2B service industry, which includes bottled and

www.foodbev.com/cooler Issue 22 - August · September 2009

SPECIAL REPORT 47

The power of packaging Click here to subscribe volume bottled coolers which will be left in place. By definition this means small delivery sizes and expensive 13 weekly sanitisations. I do not believe that this business model is viable in the long run. ”Far from being an enemy of the existing HOD incumbent players, BIB could be the best thing that has happened to them in the last 20 years. In low volume cooler locations, a BIB cooler can be serviced with profitable delivery drop sizes and no sanitisations required.

“For the first time, BIB offers a really viable method of expanding the market into European homes. That has been the dream of every HOD company in Europe, but the right vehicle hasn’t existed. “I believe it has now arrived. Those established HOD and mains-fed companies who grasp BIB as an opportunity and run with it will thrive as once the customer becomes educated about the benefits of BIB, I firmly believe that they will vote with their wallets.”

What’s your latest model?

Capsnap

Portola

Injection blow moulded 10 litre bottle for the home market

NSL flow-in cap

Features and benefits: • It features a handle, positioned in the shoulder area, which is an absolute world first • The position of the handle eradicates the need for the bottle to be tipped over for carrying, ensuring very convenient handling • It is available in different colours, making it even more attractive • Its manufacturer believes that the water cooler market needs more innovations such as this one

Features and benefits: • This two piece cap with a plug, offers a good performance on nearly all European neck finish types and bottles, whether extruded or injected • It uses a liquid sealing material, instead of the usual foam disc, which is much more effective at avoiding leakage • It features a metallic label which provides a better oxygen barrier, compared to 100% plastic labels • It’s food approved and the melting point of the sealing material is at a high temperature

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Capsnap Lift label Features and benefits: • As the name suggests, it can be removed from the bottle without leaving any glue residues • The removal process is effective, even if the label has remained on the bottle for a long time • Clients are sometimes forced to change the labels on their entire bottle pool, due to a design change or a legislative requirement. The Lift label makes this a much easier task • The technology is already well proven and has been tested in other applications

LabelsPlus Digitally printed water labels Features and benefits: • Digital printing employs the latest technological advances to offer a full colour process • It provides flexibility for shorter runs, with no expensive plate costs involved • It’s ideal for when smaller quantities are required and there are various different label types to print • It offers a fast turnaround • It’s available on flexible and economically priced water label construction

www.foodbev.com/cooler Issue 22 - August · September 2009

SPECIAL REPORT 49

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OP Sarl

Aqueduct

U Shelf

Commercial freestanding BIB cooler model

Features and benefits: • This offers a new concept of storing bottles near the cooler and is set to revolutionise the bottle shelf area, particularly in Europe • It complements coolers perfectly • It has an efficient design • It’s easy to handle and store • It’s versatile and flexible to use

Features and benefits: • It can store and dispense three 15 litre boxes or four 10 litre boxes • The countertop versions can be converted into freestanding models by the addition of a small base cabinet. These units also come with an integral cup dispenser for the office and without for the home • The packaging is 100% recyclable • Water never touches the machine, which is hygienic and eradicates the need for 13 weekly sanitising • It offers better use of pallet space and leads to smaller vans on the road

Raving about Rapak The latest home and office water coolers are just some of the new models being demonstrated by BIB supplier Rapak at the Drinktec show. The firm will be highlighting the features of its line at the event, which includes high barrier films to protect product quality, a wide choice of bag sizes, clean fill for fresh produce, sterile chamber fill for extended shelf life and aseptic fill for long life ambient products. The firm claims that its products are continuing to gain popularity in the water market as a result of their convenience, product protection, taint free packaging, and bag

capacities ranging from 0.75 to 1,400 litres, making them ideal for vending and water cooler operations. In particular, Rapak will be demonstrating the new Aqueduct water cooler, which is compact and convenient. The Rapak bag protects the water from light pollution, is sealed for extra hygiene and reduces bacterial growth, while the compact design of the box means it is light and easy to handle, and much more efficient to store at home, in the office and when being transported, which reduces environmental water miles by 50%. Drinktec is taking place from 14-19 September in Munich.

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Water on tap Hydration company, Water Wellpoint, has launched a compact unit to dispense water when there is limited or no access to mains water. The Water Wellpoint CoolCask aims to provide homes, businesses and other locations with access to fresh, cold drinking water using a bag in box (BIB) system. “The benefits of good hydration at work, home and school are clear, and access to quality drinking water is essential,” explains Managing Director of Water Wellpoint, Ben McGannan. “Just 2% dehydration will cause a 20% reduction in concentration, making hydration a key concern for businesses and schools. The CoolCask has

been designed to provide a compact, lightweight solution where a larger water dispenser isn’t suitable. The size and practicality of the CoolCask makes it suitable for the home too – particularly for home offices that might be some way from tap water, such as garden rooms or sheds or the attic at the top of the house.” The CoolCask BIB design means water is contained in lightweight recyclable inner liners, protected and strengthened by a cardboard outer box, while the water refills are easy to store, lightweight and hygienic. The unit also features handles and wheels for easy transportation.

www.foodbev.com/cooler Issue 22 - August · September 2009

SPECIAL REPORT 51

A quest for purity

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US based manufacturer PHSI Pure Water Technology explains to cooler innovation Editor Hannah Oakman why it believes mains-fed water coolers are the future for the industry and how vast opportunities still exist in the marketplace.

o see how PHSI began, we have to travel back to 1996 when co-founder Craig Story spotted a gap in the market and decided to launch a new drinking water business, in conjunction with his business partner John Windju. “I had previously founded a semiconductor equipment manufacturing company in California. The business was acquired, so I decided to move my family to Sandpoint, Idaho to enjoy some snow, water skiing, beautiful mountains and scenery, fresh air and pure water,” Craig explained. “Everything was spot on except the pure drinking water part. In the area where we lived, there was a community well which, at the time, had multiple contamination issues.” Craig was spending around $80 per month on bottled water for the family. “This basically provided the inspiration to design, engineer and build a prototype mains-fed water dispenser - and forged the beginnings of a start up company which ultimately became the PHSI company we run today.” Craig freely admits that the company’s first prototype was “not a beautiful piece of machinery” but it did serve its purpose and provided pure water. “My first thought was that every kitchen and office should have a system like this, albeit a much prettier one. I decided to work on a business plan which is when John and I teamed up to start PHSI.” The company has changed dramatically since the first prototype run in 1997. “If you

were to look back, you would see night and day,” Craig revealed. “Even since 2000 through to today you would see all new products along with two new product lines, new distribution channels, new finance and marketing programmes, a new factory, new dealers and a staff that has grown 15 fold.” Most of the PHSI team came from outside the industry which Craig believed has contributed to its success, “since we didn’t have any preconceived notions.”

We still have not really scratched the surface of the opportunity here in the US As a privately held company, Craig explained that since 2004 sales have grown on average 15 to 20% year on year. Sales revenue in 2008 was 20% up on 2007, a substantial result, considering the concurrent global economic difficulties. The company works with around 200 Fortune 500 companies and has many high profile clients. At the moment, PHSI is focusing on the commercial sector, from major offices to small

John Windju and Craig Story

to medium size businesses, but does see the residential sector as a great opportunity for the future.

cooler innovation interview How do you view PHSI within the North American water cooler market today and across Europe/the rest of the world? We believe PHSI is definitely the number one mains fed water cooler manufacturing company in North America. In Europe we are still a small player. I’m pleased to say that Europe is growing year on year for us as we carve our way into multiple markets. We believe Asia will be an up-and-coming market in the future. Where are the real growth areas for your business? We still have not really scratched the surface of the opportunity here in the US.

Dealer expansion in the US and Europe are our main focus at this time. Is your National Account Programme proving popular? The National Account Programme is gaining popularity based upon economic conditions, including customer awareness of the range of mains-fed products. We are seeing more requests for quotes from large Fortune 1000 companies looking at saving money plus eliminating the issues that go along with bottled water. Do you deal with end users directly or via distributors only? The only time we deal direct with end users is if we are working on a National Corporate Account. All leads other than National Account leads that are generated through our websites and

www.foodbev.com/cooler Issue 22 - August · September 2009

COVER STORY 53

A quest for purity other means are handed over to our dealers.

The coolest range Which are your most popular water cooler models? The PW1R is the most popular water cooler in the US; however the Interpure product line is the most popular in Europe. Do you have new products in the pipeline? Within the last few months we announced our Purlogix-e series product line to the market. Indeed, within a year or two you will see new products coming to market from PHSI. In the meantime, we are continuously improving our current products by adding new features and enhancing performance. Which are the newest technologies you are using? We use basically all the technologies known in the industry such as reverse osmosis, carbon filtration, ultra filtration, ozone and ultra violet. As an example of continuous improvement we recently incorporated BioProtection at the dispense

nozzle to inhibit bacteria growth.

don’t even know what a mains-fed cooler system is. What do you think are the key elements to survival in a tough marketplace?

How important is the design and look of a water cooler?

Quality people, customer service and quality products. What are your main ways of winning new business?

We believe it is extremely important. Future products will mainly consist of cosmetic changes to existing systems without much change in the purification process. Are customers still willing to pay for quality and top technology? Yes, however the customer must be sold on quality and technology otherwise it becomes a price only sale.

A healthy marketplace Is the North American office drinking water market still in a healthy state and is there potential for more growth? The office drinking water market for mains-fed water coolers is in a healthy state. However, I believe that bottled water will not grow

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Sales training is extremely important to winning new business. Mediocre sales people will provide mediocre sales. We have a comprehensive sales training programme for our dealer network. Providing the proper high quality marketing tools for the sales people is also very important. Last but not least is the importance of feet on the streets. What do you think are the most effective methods of marketing for your business? at the substantial rate that it did in the past based upon mains fed water coolers becoming the popular choice for office drinking water. Who are your main competitors in the marketplace? Our main competitor is Waterlogic. Waterlogic Are mains-fed coolers popular in the US today?

We recognised early on that selling a premium mains-fed cooler would require a network of dedicated dealers who understood the business to business sales process and project a professional image.

Once again, this is the wave today and for the future. What do you find most exciting and interesting about the mains fed market?

The Interpure range

The growth opportunity is the most exciting thing - while the most interesting is that so many people still

The Purlogix range

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www.foodbev.com/cooler Issue 22 - August · September 2009

FoodBev com A world of food and drink

Consequently we focus our marketing efforts on recruiting entrepreneurs from various industries and then equipping them with hands-on training, sales videos, websites, and sales support. This provides a great deal of brand continuity and has enabled us to develop what we believe to be the strongest dealer network in the industry.

A successful team Do you have a company mantra? Yes - plan, passion, perseverance and persistence. How important are environmental issues to your business and how are you approaching them for the future? Our product is very ‘green’ and impacts the environment in a positive way by eliminating the bottles associated with other coolers. Do you try and foster a certain spirit within the company? I really believe that it takes a team to be successful. There

www.foodbev.com/cooler Issue 22 - August · September 2009

The Enki from Wodor and the Pure Water Technology range

is no difference between a successful sports team and a successful business team. You must have a plan; the team needs to fully understand the plan so that the team can execute the plan. Do you have any sponsorships or extra curricular activities as a business?

Each year, we sponsor around five charity events in our local town, such as high school sports teams, food banks and academic clubs. We also recently started an internship programme where we hire graduating high school seniors to work in our call centre. What are your main ambitions for PHSI in the future?

We have several ambitions. Firstly, we wish to expand, develop and support our dealer network throughout the US and Europe. We aim to build our National Account sales team and expand into the Asia Pacific market. We are also looking out for acquisition possibilities of companies which have synergistic add-on products with our own.

COVER STORY 55

FoodBev com A world of food and drink

Daily industry news and opinion

Making a splash online now

FoodBev.com Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

Working the market

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When times are tough, you need to work even harder to improve your marketing and boost your brand. Here are some tips from the experts to best show that you are still open for business. As most of you will have realised, especially in these tricky times, developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be to make sure that your products and services meet customer needs and that you develop long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target. The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.

Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Create your marketing strategy - tips and pitfalls Before looking at new markets, think about how you can get the most out of your existing customer base - it’s usually more economical and quicker than finding new customers. You should consider whether you can sell more to your existing customers or look at ways of improving the retention of key customers.

Focus on the market Your marketing strategy should: • analyse the different needs of different groups of customers • focus on a market niche where you can be the best • aim to put most of your efforts into the 20% of customers who provide 80% of profits

It may be useful to approach a third party for feedback about your strategy - they may be able to spot any gaps or weaknesses that you can’t see.

Ten tips on branding To build a successful brand you should: 1. Focus on what your business achieves for its customers. Your brand is no good to you if it isn’t delivering what customers want. 2. Take ownership of your brand. Pay attention to customers’ needs, but you should still control what you want your brand to mean to them. 3. Be honest. If you don’t believe in your brand, no one else will. 4. Keep your brand simple by focusing on a small number of key brand values. 5. Be consistent. Every aspect of your business should make customers feel the same way about you. 6. Be thorough. Look at all your systems to make sure they help to support your brand. 7. Involve employees. Make sure they understand your brand and believe in it. 8. Communicate your brand. Make sure every advertisement, brochure and letter helps reinforce the same message. 9. Meet and exceed what your brand promises. Failing, just once, can cause lasting damage to your brand. 10. Manage your brand. Continually look for opportunities to make improvements. And don’t be afraid to make changes to reflect shifts in the way you do business or new trends in your market.

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FOCUS 57

Working the market

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Watch out, your reputation is slipping

very organisation or individual has a reputation; it may be big or small, good or bad. organisation’s reputation to spiral out of control. But it doesn’t have to be this way. A robust reputation management programme can change stakeholder perceptions of a business, address the negative aspects and nurture a positive reputation.

Jane Herbert is Managing Director of PR consultancy Pilotmax www.pilotmax.co.uk Public relations is the process of actively managing reputations. Why bother? Because if you don’t take control of managing your reputation, others will do it for you. That’s frightening because the reputation they create for you may not be the one you want or deserve. Today we have highly sophisticated and demanding customers, an increasingly litigious culture and citizen journalists so it’s easy for an

Building a strong reputation for a brand is like putting money in the bank. It gives businesses ‘credit’ with their stakeholders and they will then give the business licence to do certain things - diversify or put its prices up to name just two. And vitally, if that business does tread on a banana skin its positive reputation will act as a buffer helping it to avoid long term damage.

Major mistakes to avoid • Making assumptions about what customers want. • Ignoring the competition. • Trying to compete on price alone. • Relying on too few customers. • Trying to grow too quickly. • Becoming complacent about what you offer and failing to innovate. perceived by its stakeholders? Is that perception accurate and desirable? It’s essential that any messages are rooted in truth, so at this analytical stage it’s vital to be objective about the current situation and shape the business is in. Any necessary changes to align desired perception and reality must be made as reputation management can’t be used as a sticking plaster to cover up and heal the bad parts.

So how do you do it? First, look at the business; what does it do, how does it do it, what does it stand for, how does it communicate currently and therefore how is it

Next, the communications strategy is developed to include key messages, positioning statements and brand values to be communicated. Negative issues will also be addressed at this stage so that all

newspapers or television. Even the smallest business can use publicity opportunities to catch the eye of its local audience.

Introduce yourself to editors of local papers and trade magazines - perhaps at a reception or an organisation’s annual dinner.

Building media contacts

Put journalists on your mailing list for background information they may find interesting, such as your business’ newsletter.

communicators have appropriate information and answers readily available should problems and tricky questions arise. Finally, the external activity begins. Media channels, industry bodies and influencers should be monitored to establish what is being said about the business. Customers and suppliers can be surveyed too. Negatives should be addressed. Positive communications can be issued and dialogue entered into with all stakeholders. This has to be a sustained and consistent exercise, reputations don’t go away, they just go bad if they’re not properly monitored and nurtured.

PR: the basics PR - or public relations - means getting people to talk and think about your business in a positive way. It can be a vital weapon in your business’ armoury. You can use PR to attract and impress people such as customers, suppliers, distributors, banks, potential employees and possible business partners. And PR isn’t just for big companies using national

Editors and news editors decide on the news stories covered. Contact the editor with a story. The press release is one of the key points of contact with news and features editors.

Journalists work to tight deadlines - find out the deadline and supply your story well in advance. If a journalist

is trying to get hold of you respond quickly before their deadline. Journalists’ news agendas are different from yours. Provide what’s interesting to them and their audience, not to you. But they’re always looking to fill space. Putting facts down in writing including quotes from you helps before a conversation with them. Emails are good for cutting and pasting.

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Marketing in a recession My ten tips cover all elements of good marketing. However, in a recession some of these are often dropped from the budget with a strike of the pen including exhibitions, trade advertising, mail shots, incentives, travel and so on. It is a well known fact that companies which carry on marketing at full or nearly full strength not only hang on to their market share, but actually increase it during and after a recession. Those which cut to the bone usually lose share and many never recover. It’s hard - if your sales are down and the bank is being difficult, something has to give way. The worst scenario is to say goodbye to loyal staff. So, what can you do? The first thing to do is to take another in-depth look at every element of marketing in turn and consider which could be cut, or better still improved. Some items can be improved with little or no real expense and it is these we shall discuss in more detail.

Your website. Is it easy to use and up to date? Many websites need professional help and thus attract a cost, however, it is your main showroom. Consider a section of special offers. Include your latest press release and/or newsletter and brochures. If you employ a web designer ask if you could put up your own daily updates, just to help you in the short term. If they agree, pay them to train a member of your staff - it’ll be worth it. Ensure you are linked to other important trade sites but

watch the cost, if any. Check that you are registered with all free websites and update regularly. There are many ways to improve your position on the net, all attract cost, so take advice.

Your trade media are your powerful friends. Each month they are read by thousands of your customers and potential customers. Read them and take a look at what your competitors are up to - how much advertising are they doing? Are they getting stories printed? Editors favour nobody so you stand as good a chance as any other company of getting your story in print. Don’t forget that editors rely on people sending in stories. I know many editors who tell me that people moan at them for not including them in articles. The usual reason is simple - they don’t send in the information!

By Alan Godfrey, AGM Publicity Take a look at the magazine’s website and download their features list. Plan what features you could be involved in. The best time to do this is in October/November, when the features for the following year are known. If you have special expertise on a subject, call the appropriate editors and let them know. You may be contacted to contribute for a feature.

Editors favour nobody so you stand as good a chance as any other company Ensure you are on all free directories. Many magazines have online and hard copy directories and some offer basic entries free of charge.

As mentioned, public relations (PR) is important and by far the most cost-effective solution to any marketing activity. To some companies it is the only affordable option. If you write and present your PR yourself, you could class it as free of charge (apart from a little of your time). So many companies, including the big ones, fail to carry out this basic but very powerful function regularly. You could be working from a garden shed or have a huge factory but with PR every company can be seen in the

Alan Godfrey

same light. If you have a new product, service or story, put it onto the editor’s desk. It is their job to consider all relevant stories and put them into journalise and the style of their magazine, so don’t worry too much if your wording needs a little work - just do it! On average a new product story will carry around 300350 words or less. Don’t forget to supply a good photo 300dpi hi res Jpeg or Tiff. Don’t send a magazine more than a couple of megabites - it could be rejected by their server. Call an editor if you contribute to a planned feature. The editor will tell you how many words and the copy date. Don’t ever let an editor down - your name will certainly be remembered and for the wrong reason! If you employ a PR firm, make sure they earn their keep by supplying them with regular information on new products, services, important contracts, visitors and charity functions. Try to get your agency to provide a proactive service at a fixed price or budget. If you can no longer afford their services, why not ask

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FOCUS 59

Working the market a member of your staff to carry out a daily function of publicity opportunity seeking. After all nobody knows more about your products and services than you. It will not take too much of their time and can be very effective in promoting your company.

Spend more time with your staff and let them offer ideas for promotional activities Advice on performing the publicity function has been included in recent issues of cooler innovation.

Direct mail is still an effective marketing tool. Why not ask one of your suppliers to consider a joint venture? A very effective direct mail item is a newsletter. You can do it all in-house or employ someone to write and print it. Mail it, take to exhibitions, and/or place it on your website. Many of my clients use newsletters and report good feedback at reasonably low cost.

Advertising is an expense you might consider a ‘no no’ during hard times. It’s easy for me to say, spend as much as you can afford, but you should. If you do advertise ensure your advertising is carefully targeted and at the right time. Don’t be tempted by cheap offers - they are usually money down the

drain. Ask your main trade magazines, such as cooler innovation, for advice. They are very professional and will not try to squeeze your last penny from you. Change the advert every few months and use the Features List to plan when the ads should appear. Don’t forget to tell the reader to act now! Consider a giveaway or special offer. Let them know you want their business.

Use your associations. If you are a member of a trade association, use them. Take another look at what they offer you and make sure you use all their facilities and advice. Provide your association with help and advice for other members. It may take more of your time but could improve your market standing.

Build a wall around your customers. Keep them up to date, perhaps with a newsletter produced in-house - but make sure the quality is good! Offer them reduced cost products, particularly consumables from time to time. Ask if you can call a specific person to update and take orders at an agreed interval. Above all, customer service is king and everyone in your organisation must answer the telephone with a helpful attitude, not easy when morale is low. If a customer has a problem, sort it out immediately. Spend more time with your staff and let them offer ideas for promotional activities.

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Get and use testimonials in your direct mail and on your website.

Exhibitions. Expensive and time consuming, nobody can deny, but in your business they could be a must. So, work them harder than ever. Have a definite plan that everyone understands and offer incentives to staff getting business. Invite your customers and potentials to your stand and give them a gift. Offer an incentive for buying at the exhibition. Consider giving a presentation at the exhibition seminar but talk to the organiser early as these ‘spots’ go quickly. You will have to work hard but

Market like never before. Involve other staff and make sure they know their role. It really helps with morale and attitude. Heavily promote your best service or product and not the weakest. Maybe look at providing a more complete service than just providing products, such as a maintenance and parts service. Look at what your competitors are offering, then do it better! Spend half an hour every day, perhaps before normal work commences. Lock yourself in a room with a blank piece of paper and write down what you want to publicise that day/week. Don’t look at your emails yet! You simply cannot be too busy for publicity - ask Sir Richard Branson.

Work exhibitions harder than ever

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www.foodbev.com/cooler Issue 22 - August · September 2009

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it’s rewarding. Invite editors to your seminar at least a month before. You could also hold your own seminar in a hired room or even on your stand, if allowed. But there is a cost, of course!

Knowledge is power. We attend exhibitions and read our trade magazines to seek information on new products and services and to find out how other companies are promoting themselves. With this information we can evaluate the position of our own products ie; is our product line bottom, middle or top of the class? Are our prices reasonable and do customers in our industry buy on price, product longevity, quality or a mixture? A marketing person needs to know if the market/customer has enough knowledge of the company and its products and to ensure every promotional avenue is covered. It is obviously important therefore that you know the answers so you can adjust the product, pricing and marketing plans to suit and perhaps not waste money on certain marketing areas, especially in a recession. We are lucky to now have the world at our finger tips - the internet. But it takes time to source information, evaluate it and put it to good, effective use. Throughout this article I have mentioned time. How many times do we drop important marketing projects (including writing and presenting PR) because of a lack of time. Going to see a customer is of course important, our in-house company meetings must be productive and maintaining our customer

www.foodbev.com/cooler Issue 22 - August · September 2009

service is the highest priority. Something just has to give. If you can, give certain staff the job of obtaining specific information. If they tell you about their ‘time’ being used to the full already, try to look at how you can reduce their workload. People like to do something different every day but you employ them usually for specific tasks, so diplomacy rules. You need their help in obtaining information and it doesn’t hurt to ask.

It takes time to source information, evaluate it and put it to good, effective use Finally, we simply have to change our lives accordingly and plan more. That does not necessarily mean longer hours at work or giving everyone a Blackberry phone. It does mean training and trusting other staff to carry out some of your responsibilities, such as some marketing activities. I’m sure you know most of the above and that you could add your own advice, but every little helps. Now you will hopefully have a great publicity campaign and good luck! To contact Alan please visit www.agmpublicity.co.uk or email info@agmuk.co.uk. To purchase Alan’s book, ‘How to handle your company publicity’, please contact him directly quoting cooler innovation.

FOCUS 61

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Northern highlights

This issue, cooler innovation travels to Scandinavia to assess the growth potential in this relatively small but proactive segment of the market. The market for water coolers in Scandinavia, while still growing, is of course facing similar problems to the industry across the globe. According to leading food and drinks consultancy Zenith International, the region, which includes Denmark, Finland, Norway and Sweden, saw growth of around 5.5% at the end of 2008 compared to 2007.

sector was continuing to encroach on bottled water coolers share in all countries, with mains-fed share of the market standing at over 48% in Denmark, Norway and Sweden.

An environmentally friendly culture is putting continued pressure on bottled coolers

The regional combined mains-fed and bottled water cooler unit total was 140,800 in 2008. In its latest report into the West European water cooler market, Zenith found that the mains-fed water cooler

While the residential market remains underdeveloped across the region, medical and educational

institutions are seeing an increase in mains-fed water cooler placements. An environmentally friendly culture is putting continued pressure on bottled coolers. The high quality tap water across the region is well trusted by consumers, meaning generally low bottled cooler water consumption per person. While the West European average bottled water consumption stands at over 115 litres per person, in Denmark the figure is closer to 27 litres and down to 13 litres in Norway. Zenith also noted a recent slowdown in acquisition activity in Scandinavia. The

most notable recent activity was in November 2007 in Sweden when mainsfed company Waterlogic Scandinavia acquired the market leader, EsCoWa Försäljning, forming EsCoWa Waterlogic in Sweden.

The Waterlogic 4 is available in the Scandinavian region

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Norway

Finland

(population 4.8 million) Total units 57,900 Top three companies: Waterlogic, Eden Springs, Aqua Service

(population 5.3 million) Total units 16,450 Leading companies: Eden Springs and Autobar Finland

Denmark

Sweden

(population 5.5 million) Total units 35,000 Top three companies: Eden Springs Denmark, Cafax Gruppen, Waterproof & Waterlogic (joint 3rd)

(population 9.2 million) Total units 47,300 Top three companies: EsCoWa Waterlogic, Eden Springs, Aqua Service

cooler innovation quizzed some of the region’s biggest players on the future for the Scandinavian water cooler market. Featuring: Andrzej Piotrowski, Eden Springs Regional Managing Director for Poland & Nordics; Matthew Lee, Managing Director, Waterlogic Norway and Jakob Søderberg, Sales & Marketing Manager for NewTech, Denmark. Which factors really influence the drinking water market in the Scandinavian region? AP: I think the public believes strongly in our excellent tap water quality and is ready to replace bottled water with tap water and thus, they believe contribute to environmental protection. There has also been a growing negative

attitude from the media and public institutions towards bottled water. ML: The quality of products entering the market and the ability and willingness of operators to provide levels of servicing in accordance with the European Bottled Watercooler Association (EBWA) and the European Point-of-use Drinking Water Association standards. JS: The largest competitor for suppliers of bottled water as well as mains-fed solutions in Denmark is tap water. Denmark has one of the best ground waters in the world- tap water is cheap and high quality. However, Danish ground water is threatened by three sources of contamination: a) pesticides from nursery

gardens, farms and private residences, b) Nitrate (NO3) from farming fertilizers and c) ‘the sins of the past’ such as demolished petrol station, dry cleaners and rubbish dumps. These factors have helped open the eyes of suppliers to alternatives to tap water. Although the Danish drinking water is still among the best in the world, the market has accepted that there are alternatives. I would say tap water has a 90% market share and bottled water (small pack and water coolers) has 10%. The sale of small bottles has increased greatly over the past few years, because they have been used intensively as a marketing tool aimed at businesses. Many companies have had 0.5 litre bottles customised with their own logo to be used as a branding tool. And the convenience of a 0.5 litre plastic bottle is indisputable.

Founded in 1998, the primary target group of NewTech is offices (business & public). In these settings the goal is to make delicious cold water accessible and tempting and thus compete with tap water. Now 11 years on, it is still hard to convince Danish people away from tap water. In the past six months there has been an increased focus on optimising costs. Overall, there are presently two external influences on the market for drinking water in Denmark: increasing contamination of the ground water and the financial crisis. Which countries are your biggest markets in the region? AP: In terms of market size, Norway. In terms of operation, Sweden where we operate a bottling facility in Porla Brunn (half way between Stockholm and Gothenburg), in the

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MARKET PROFILE 63

Northern highlights past a famous health resort and central finance office in Vallakra (near Helsingborg)

is an unattractive proposition to some.

ML: As our first operation in the region in 2002, Norway continues to be our biggest market, closely followed by Sweden, which we entered in 2007, through the acquisition of Escowa, and then Denmark.

JS: No. However, it is a growing market, which currently is a very small percentage of the total market. They are typically used where it is difficult to achieve mains-fed water. What plans do you have in the pipeline?

Are bottled water coolers popular in your market? AP: Per capita consumption of bottled water in general in the Nordics is very low and amounts to 15-25 litres in all four countries; in countries in Western Europe, the figure is well over 100 litres. Bottled water coolers account for perhaps 10% of overall consumption ML: Our sales of mains-fed coolers would indicate the contrary. In the seven years I have worked in the region I have experienced only one customer return back to bottled water from a mainsfed water cooler, whilst the opposite shift has been enormous. Scandinavians are ‘world leaders’ in environmental concerns and hence, coupled with the vast expanse of land, and spread of population, bottled water

AP: As the mains-fed category is growing in all Nordic markets, and as environmental issues are top of mind for most customers, we are currently developing our mains-fed portfolio as well as our environmental policy and CO2 reduction plan to be able to advise our customers on their perfect drinking water solution. We also promote our classic bottled water coolers with strong promotional offers throughout the year. Well-being at work is the backbone of our communication and on our websites you can visit our wellbeing at work section where you can take a hydration test, order a productivity report and download a hydration

reminder. This is currently available in Sweden and Finland, with plans to launch in Denmark and Norway shortly. ML: We have launched the Waterlogic 4 with great initial feedback from our customers in terms of new orders. We have also just re-launched our upgraded Norwegian website. JS: NewTech markets its products as health ones. Health in the work place is our message and it is important for Danish companies to ensure that employees have the ideal conditions. This focus has made us take a more holistic approach when communicating with Danish companies. We also offer our customers a fruit delivery service. It is not rocket science that healthy employees are valuable and necessary assets - especially in times of financially challenging times. Do you think the water cooler market in Scandinavia will continue to grow? AP: I do believe the home and office (HOD) business will grow, especially in areas where tap water quality is questionable; in other places mains-fed coolers will take the lead. ML: Clearly, overall market growth will slow as more and more customers have installed solutions but there is still plenty of opportunity for new users. We believe our growth will increase faster than the market as we are optimistic about the continued trend of customers switching to our products as mainsfed water cooler becomes the solution of choice of the more environmentally

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aware Northern European consumer. JS: Absolutely. We believe that the future is bright. We have to save our ground water. One way is to install water coolers so we will not need to leave several litres of water running until it is properly cold. The increased focus on making it easy for employees to be healthy and on the impact of plastic bottles on the environment also contributes to our expectations for the future. What are the main future plans and ambitions for the company? AP: We plan to build an effective communication platform and show the public that Eden Springs can offer environmently friendly, superior quality water solutions applicable at the point of work and living of any individual in the region, offering bottled coolers, mains-fed coolers and small pack or any combination of these. ML: We are positioned in the region to continue to take market share, through the expansion of our branch network and strategic acquisitions. JS: During the autumn, NewTech will intensify its effort to reach Danish companies significantly. In December 2009 the world’s attention will be focused on the climate summit (COP15) which is being held in Copenhagen, and via this many Danish companies are becoming more environmentally friendly. We will also be moving to bigger offices this October.

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Future proofing the Danish market Waterproof is a water cooler distributor based in Denmark with a service network covering the whole country. The company began in 2002 and now has 18 employees and two depots enabling quick delivery throughout the country. The company has achieved a 20% market share and serves close to 2,000 customers. Waterproof rents and services bottled and mains-fed coolers and coffee machines to commercial and public customers and delivery takes place through its own network of service staff. According to the company, there are growing concerns over the purity and quality of the tap water in Denmark which will secure the growth of the HOD business in the future. Director and Owner Karsten Ehrhardt believes the drinking water market in Scandinavia is characterised by an increased focus on environmental and economic issues, which is seeing stronger growth in the mainsfed business compared to bottled water coolers.

“Service is the main competitive factor. Businesses with superior service will continue to experience growth and gain market share.

There is significant growth potential in Denmark “The quality of tap water is considered good in the region but regionally recent tests have shown challenges ahead to secure the same standard and availability. Water is becoming a scarce and vulnerable resource and focus on providing safe supplies is already making

headlines. I believe the region will see increases in taxes on water for industrial and domestic use,” he commented. Karsten added that the region was experiencing more growth in mains-fed placements evidently due to poor service standards from bottled cooler companies but also the increase in new mains-fed players. “It is now vital to have a combination of bottled and mains-fed coolers and coffee accessories including coffee vending machines. Customers want one supplier to cover hot and cold drinks,” he added. “Sole bottled cooler businesses will have to analyse their carbon footprint and invest in a more environmetally friendly vehicle fleet. ”I do think, however, that the bottled cooler market will continue to grow at a lower pace and see mains

Karsten Ehrhardt

fed becoming a supplement for traditionally operated bottled cooler companies. “There is significant growth potential in Denmark. Even if the Danish market grows by 10% per year, the penetration will only reach a level of 5.5 water coolers per 1,000 inhabitants by 2012. This would be lower than the penetration levels of most other European markets in 2007!” he revealed. Future plans for Waterproof include securing and expanding its portfolio in Denmark and increasing coffee accessory sales to customers. Karsten aims to sustain the premium service level of the business and build even closer ties to customers. “We must exploit the introduction of deposits for PET to make more bottled cooler placements in the market and ensure we are environmentally wise in the future.”

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MARKET PROFILE 65

Membrane filtration

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Ultrafiltration provides solution for microbial contamination of water coolers. By Norit Filtrix’s Dr Astrid Roosjen, Product Application Specialist and Frank van Heusden, Product Manager. Microbes . . . can’t live with them, can’t live without them. They are found in all living things on land, in water and even in the human body. In sheer numbers, microorganisms, which include bacteria, viruses, fungi, and protozoa, rule the earth. On a daily basis, mankind co-exists in an often mutually beneficial relationship with micro-organisms. We depend on them for everything, from life saving antibiotics, the beautiful colour of tulips to an enjoyable frosty glass of beer. Micro-organisms are even responsible for the unpleasant, but necessary job of breaking down waste matter, something the average citizen doesn’t usually care to contemplate. It is easy to forget the benefits of micro-organisms when we hear about deadly viral and bacterial outbreaks. While many pathogens are transmitted from person to person, others including Legionella pneumophila and Salmonella bacteria, the Hepatitis A virus, the Cryptosporidium protozoan and the Aspergillus fungus

are waterborne and can enter drinking water systems. No matter how reliable the water treatment system is, the many variables between the water plant and when the water is delivered to the user increase the potential for any of these or other harmful micro-organisms to be present in water. While overall, drinking water is safe, it is always prudent to consider and, when feasible, eliminate any potential risk for microbial contamination as close as possible to the point the water is consumed or used.

More than just water inside the cooler The water cooler is a popular gathering spot in workplaces around the world is the water cooler. This supply of cool, fresh water makes good business sense as drinking an adequate amount of water keeps people more alert and contributes to good health. But is the water being served as safe as it should be? There are two types of water coolers, bottled and mainsfed, both of which require regular cleaning as the moist

Frank van Heusden

Dr Astrid Roosjen

environment inside the water cooler system is the perfect climate to breed biofilm, a collection of bacteria or other micro-organisms surrounded by the slime-like substance they secrete. Biofilm can form as soon as clean water enters a pipe or cooler system and has been found to be 1503,000 times more resistant to disinfection chemicals than free-floating bacteria.

In the last few years, there has been a shift from bottled water to mains-fed coolers that are plumbed directly into the building’s mains water system. With bottles out of the picture, some risks are eliminated but mains-fed systems still face potential contamination from the incoming water as it usually contains some micro-organisms including viable bacteria that can accumulate on surfaces inside the cooler and initiate biofilm formation.

Provided the system receives proper cleaning, on the surface, bottled water may seem like the safer choice as the water is delivered in sealed containers. But in reality, when handled, the exterior surface of the bottle collects micro-organisms which can then enter the cooler system. In addition, bottled water usually doesn’t contain chlorine, which is added to municipal water supplies to stop the growth of bacteria. Every time a bottle is changed, air can get inside the cooler and bacterial growth can develop. Also, because the water sits in the bottle for days or longer, the ambient air temperature and lack of movement increases the potential for bacterial growth.

To ensure the purity of the water entering the cooler system from the water line a filter can be installed. The filter ideally removes all micro-organisms including bacteria from biofilm that may have collected in the water as it travelled through the pipes. But filtering methods vary and choosing the one that provides the widest protection is essential to ensuring the health and well-being of all who use the water cooler.

Technologies available to prevent microbial contamination End users need to choose the filter that provides

66 INSIGHT

www.foodbev.com/cooler Issue 22 - August · September 2009

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excellent removal of microorganisms, works on normal line pressure, requires no energy and doesn’t waste water. For water coolers the most popular technologies are ultraviolet (UV) treatment, reverse osmosis (RO) systems, hollow fiber ultrafiltration (UF) membrane filtration and activated carbon. UV irradiation attacks and deactivates the DNA of micro-organisms but results are very dependent on circumstances. Fouling of the lamp’s glass surface by micro-organisms or other contaminants in the water can prevent UV rays from reaching microorganisms. Furthermore, the configuration of the system and the flow rate also influences interaction time between UV light and the micro-organisms. UV light is also less effective in killing protozoa, due to their thick outer coating. Because UV doesn’t remove the micro-

organisms they can be used as a food source for other organisms to grow. UV also requires a prefilter to remove sediment as well as an electrical power supply. RO membranes, which have a dense structure, are capable of removing even the smallest molecules, which is in fact overkill for micro-organisms and leads to removal of essential minerals as well. Due to the dense structure of RO membranes, water production quantity is very limited and a storage tank is required, providing an additional location for potential biofilm buildup. RO systems require energy to operate and most systems generate significant waste water to produce treated water. Although, in theory, micro-organisms should be retained, in practice RO membrane systems often do not meet the retention standards, due to either

Tulip with coloured strips due to a virus

the low integrity of the membranes or imperfect gluing and sealing when designed in a spiral wound configuration. UF membranes are hollow fibre straw-like structures with walls that consist of billions of microscopic pores, which are smaller than viruses, bacteria, protozoa, and fungi. These membranes are especially suited for removing harmful micro-organisms, sediment and turbidity from water, while maintaining an acceptable water flow. UF membranes work on normal line pressure, use no energy, do not generate any waste water in the filtering process, retain vital minerals, and do not alter the taste of the water. Membrane filters will block microbes up to the expiration date making sure no contamination can ever come through. Overall, using UF is the best way to eliminate uncertainty and ensure consistent delivery of high quality water.

Due to its prevalent use in water treatment it is important to mention activated carbon. Although often referred to as a filter, activated carbon is, strictly speaking, not a filter but an adsorption media. Activated carbon is a highly porous material that effectively removes chemical substances such as chlorine and medicine residues, which are not removed by UF or UV. But, micro-organisms can simply pass through the activated carbon. Furthermore, activated carbon is the perfect breeding ground for biofilm build-up. The addition of antimicrobials, like silver, can prevent this build-up, but the contact time is normally too short to kill all incoming bacteria. Activated carbon’s adsorption properties do provide important benefits to water filtration systems and by placing the activated carbon before a UF filter, any micro-organisms that are

www.foodbev.com/cooler Issue 22 - August · September 2009

INSIGHT 67

Membrane filtration

passed through the activated carbon will be removed by the UF membranes.

Norit Filtrix membrane technology As part of the Norit Group, Norit Filtrix has access to innovative purification technologies. Filtrix cartridges use Norit’s membranes, which have successfully been deployed in the world’s most

advanced water purification plants and Norit’s activated carbon that is produced specifically to be used in Norit Filtrix’s cartridges. Having confidence in the quality and performance of your filter is imperative. Mains-fed purification systems are certified by an independent organisation such as NSF International, which is dedicated to

environmental and public health safety. Claims like cyst, chlorine and lead reduction are covered by NSF standards 42 and 53, which also cover material safety and structural integrity of drinking water treatment products. For microbiological claims other than cyst reduction NSF does not yet provide a standard, but has a test protocol. In this test protocol, P231, water filters are challenged over a period of time with huge quantities of viruses and bacteria in order to simulate a worst-case situation. In fact, microbiological spikes in water lines are generally much lower than the challenges used in this protocol. The targets in this test are a log (99.99%) reduction for viruses and a log (99.9999%) reduction of bacteria. The Norit H2OK line of water filtration cartridges have

Membrane technologies for cooler water purification

n crossflow pressuredriven membrane separation technologies of microfiltration, ultrafiltration, nanofiltration and reverse osmosis have many applications in water purification, ranging from mains-fed (low flow, single tap) to huge municipal drinking water plants. In this article, I will address small membrane systems used to treat water supplies for cooler dispensing applications. First, some definitions: Microfiltration (MF) is used to remove submicron suspended materials on a

continuous basis. The size range is from approximately 0.01 to 1 microns (100 to 10,000 angstroms). Microfiltration is illustrated in Figure 1 below.

Ultrafiltration (UF) is the membrane process which removes dissolved non-ionic solute, typically organic materials (macromolecules). Ultrafiltration membranes

are usually rated by ‘molecular weight cutoff’ (MWCO), the maximum molecular weight of the compound that will pass through the membrane pores into the permeate stream. Ultrafiltration pore sizes are usually smaller than 0.01 micron (100 angstroms) in size. Ultrafiltration is depicted in Figure 2 below.

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been tested according to NSF 42 and 53 standards. In addition, the UF membrane cartridges have been tested according to the NSF P231 protocol by an independent laboratory and the reduction targets have easily been met. This proves that UF membranes are one of the most reliable technologies available to remove microbiological contamination. Norit Filtrix strives to exceed customers’ expectations and is continuously working on prolonging the service life of its filters and controlling retrograde contamination of water coolers. UF is steadily becoming the number one technology in home and business water treatment applications and, by means of constant advancement, will hold that position for years to come.

By Peter Cartwright The above processes (MF and UF) separate contaminants on the basis of a ‘sieving’ process - that is, any contaminant too large to pass through the pore is rejected and exits in the concentrate stream. Nanofiltration (NF) can be considered ‘loose’ reverse osmosis. It rejects dissolved ionic contaminants but to a lesser degree than RO. NF membranes reject a higher percentage of multivalent salts than monovalent salts (for example, 99% vs. 20%). Sodium chloride consists of two monovalent ions (Na+ and Cl-) while calcium sulfate is comprised

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INSIGHT 69

Membrane filtration of two multivalent ions (Ca2+ and SO42-). These membranes have molecular weight cut-offs for non-ionic solids below 1000 daltons. Nanofiltration is illustrated in Figure 3 below.

NF is particularly useful in applications where the total dissolved solids (TDS) concentration of the treated water does not have to be as low as that provided by RO. Reverse osmosis (RO) produces the highest quality permeate of any pressure driven membrane technology. Certain polymers will reject over 99% of all ionic solids and have molecular weight cut-offs in the range of 50 to 100 daltons. Figure 4 below illustrates reverse osmosis.

For drinking water applications, the goals are to make the treated water both safe to drink and taste good. If the water source is municipally treated, it must meet stringent health quality standards but may still not have a good taste. As ‘good taste’ varies from one individual to another, the most acceptable approach is to remove as much of

Class

Examples

Suspended solids

Dirt, clay, colloidal materials, silt, dust, insoluble metal oxides and hydroxides

Appropriate Treatment Technologies Cartridge filtration, microfiltration

Dissolved organics Trihalomethanes, synthetic organic chemicals, humic acids, fulvic acids

Activated carbon filtration, ultrafiltration

Disolved Ionics (salts)

Heavy metals, silica, arsenic, nitrate, chloride, carbonates

Reverse osmosis

Micro-organisms

Bacteria, viruses, protozan cysts, fungi, algae, molds, yeast cells

Ultraviolet irradiation, ozonation, ultrafiltration

the contaminants in the feed water as possible. No two water supplies in the world have the same kind and concentration of contaminants, so the most practical solution is to use technologies as versatile as possible. The table above lists the classes of contaminants and most practical removal technologies applicable in water cooler applications. The technologies listed above vary in their efficiency and degree of removal/inactivation but are generally the most practical. In comparing membrane technologies to cartridge filters, the former will remove smaller sized contaminants and last longer, but usually require a drain line for discharge of the ‘wastewater’ and are more expensive from an initial investment cost basis. On the other hand, their increased life generally translates to a lower

operating cost, particularly when the service labour is factored in. For microorganism reduction, ultraviolet irradiation and ozonation both inactivate (kill) bacteria, viruses etc, whereas ultrafiltration rejects them and they are then discharged in the wastewater stream. Keep in mind that reverse osmosis provides the added

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advantage of removal of all the classes of contaminants; however, if the suspended solids concentration of the feed water stream is too high, these solids will foul the RO membrane element. MF and UF membranes are available in hollow fiber element designs which can be backwashed to remove fouling materials, so they can be used as RO pretreatment. The RO membranes available today are chemically attacked by oxidizing chemicals normally used as disinfectants in municipal water, so a carbon filter must be used a pretreatment. The versatility and performance provided by today’s membrane technologies make them ideal treatment technologies for water cooler systems. These technologies are continuously advancing, and with the resulting incremental improvements, they will likely offer even more advantages to the water cooler industry in the future.

About the author Peter Cartwright, President of Cartwright Consulting Company of Minneapolis, is a registered Professional Engineer in Minnesota. He has been in the water treatment industry since 1974, has authored over 125 articles, presented over 125 lectures in conferences around the world and has been awarded three patents. Peter is also Technical Consultant to the Canadian Water Quality Association. For more information visit www.cartwright-consulting.com.

70 INSIGHT

www.foodbev.com/cooler Issue 22 - August · September 2009

cooler innovation issue 23 out October 2009 • Special report - bottled water cooler manufacturing • Focus - bottling and storage • Insight - added functionality Contact the Editor via hannah.oakman@zipublishing.com

Cooler views

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Swine flu and waters coolers cooler innovation’s resident problem solver Mike Hurst from Watermark Consultancy looks at what can be done to control the spread of swine flu. Whether banishing ‘heroic’ staff from the workplace or burning tissues, Mike has it covered. It appears that H1N1 ‘swine’ influenza is going to be a considerable problem over the next few months. We now have an official pandemic on our hands and the public is becoming increasingly concerned, with the aim of avoiding catching the virus growing. I am being asked more and more: can coolers act as a vehicle for H1N1 flu and what can we do to control it? Coolers and bottles can be a way in which influenza is transmitted but only in their role as inanimate surfaces touched by all in an office - just like door handles, taps, computer keyboards, phones, hand holds on public transport, lift buttons and light switches etc. Cooler care staff are under extra risk of catching the illness as they visit many customers including schools, hotbeds of the infection. This article gives a little background to H1N1 flu and recommends sensible practices for both cooler users and supply companies. These will help limit the potential role of a cooler in spreading flu round an office.

H1N1 flu This flu does not come from pigs, despite being commonly referred to as swine flu. It does however contain some elements of swine flu. It is a concern as there is little or no immunity to it within the world population. It has already become a

pandemic, with the first wave expected to peak in the UK in early August, and a second wave likely to occur when schools reopen and weather conditions are more amenable to it. At present it seems to cause relatively mild symptoms (although still unpleasant), but that may change. Unusually it seems to be predominantly affecting the under 35s, especially children. The unlucky few seriously affected by the illness appear to be those with underlying conditions with lowered immunity. This unfortunately includes pregnant women whose immune systems are naturally depressed to prevent rejection of the foetus. At the moment, the race is on to produce enough vaccines before the flu resurges. How are influenzas spread? Influenzas usually begin as illnesses of the respiratory tract. The virus invades cells in the nose, throat and lungs, and once inside induces them to produce millions of viruses. The infected cells eventually burst, releasing vast numbers of viruses to infect other cells - (until the body’s immune system begins to kill them off). This is the only way in which viruses can proliferate. They are incapable of increasing in numbers outside the body. Unpleasant symptoms are the body’s reaction to the

invaders which is to destroy or wash away the virus. It does this through antibodies and producing mucus, which is coughed or sneezed away. Nasal secretions contain many millions of infective virus particles. Thus ‘coughs and sneezes spread diseases’, but not as much as might be thought. One needs to be quite close to the victim to get unlucky - maybe only a couple of metres - unless the virus is assisted by forced ventilation, such as aircraft air conditioning systems. Conditions that encourage the spread and infectivity of the virus are dry air/mucosa (it makes the cells of the respiratory tract more prone to infection) and people in close contact with each other. These conditions are much more prevalent in winter when we stay indoors and the central heating comes on. Flu viruses are much more likely to be spread by touch as they are picked up on the fingers and transferred to the eyes, nose and mouth. This can be direct through handshakes and kissing,

Pigs are not responsible for swine flu

Mike Hurst but is more likely to involve contaminated surfaces such as door handles, toilet flushes, lift buttons, light switches, hand holds on public transport, keyboards, phones, taps, towels, coins etc - and even coolers. For coolers, the areas most likely to be contaminated are the taps and the cup dispenser. It can be difficult to take a cup without touching the next one. Refilling sports bottles is also a good way to transfer oral/ nasal secretions to the tap. When people blow their noses their hands will be contaminated with millions of virus particles, which will transfer to everything touched. Virus particles can pass easily through tissues so dispose of them quickly and hygienically. How long does the flu virus survive and how can it be killed? The flu virus does not usually live long outside the body and is relatively easy to kill with disinfectants. Experiences with other surfaces suggest that the flu virus is unlikely to remain infective on a cooler tap for more than a day and can be inactive within a couple of hours. But in real life that is far too long for comfort. Viruses protected by mucus etc may last a bit longer. There are indications that

www.foodbev.com/cooler Issue 22 - August · September 2009

EXPERT OPINION 73

Cooler views the virus could remain active in water for some days. The virus is highly unlikely to be present in bottled water on a cooler unless somebody loading the bottle or sanitising the cooler was ill and grossly negligent with their personal hygiene. Tap water disinfection processes will destroy the virus. Water UK assures us that there is no risk from mains water.

to bed within a few hours. Symptoms include:

• Send them home if they show symptoms.

• feeling unwell and achy

• Tell any staff with flu to keep away from work until at least four days after the symptoms have stopped - certainly never earlier than seven days after the symptoms begin. ‘Heroic’ staff who struggle on despite feeling lousy are a menace to others. Send them home if they return prematurely.

• unexplained heavy fatigue • loss of appetite • headache • raised temperature • cough • sore throat Not all of these symptoms may be experienced together!

The virus is readily killed by chlorine, peroxides, ozone and peroxyacetic acid. It is also susceptible to alcohol based hand gels or wipes. Cooler sanitisation will be highly effective if done correctly. Tap hygiene between sanitisations will be critical.

Remember that you can be contagious one day before the symptoms become obvious, so be alert if your family are unwell.

Keeping taps free from virus during daily use

• Stay away from work if you think you have flu.

Two products that the industry supplies are perfectly suited for use by customers to prevent coolers from spreading flu. These are also conveniently very suitable for other surfaces in the office and home. • Hydrogen peroxide sprays can be used to keep taps free from the virus and also be used during bottle changing. • Alcohol based hand gels and wipes can be used to disinfect users’ hands as well as the taps, door handles, computer keys etc. The gels are strongly recommended for frequent use by cooler care staff visiting customers. Some early symptoms of flu reports suggest that the illness is very rapid in onset with victims who seem relatively OK one minute, then feel rather ill and retire

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Advice to cooler users during a flu outbreak • Always wash your hands before changing a bottle.

• Treat the tap and then your hands with an alcohol based wipe or gel before taking a drink. • Be very careful when taking cups from the dispenser that you do not touch the next cup. • Use an alcohol based wipe on the tap after taking a drink, not the same one you wiped your hands with. • Do not refill sports bottles directly from the cooler tap. • Spray the cooler taps with peroxide every hour or so.

Precautions for cooler companies during a flu outbreak • Ensure that everybody (not just cooler care staff) are aware of the first signs of flu and that they report to you if they begin to suffer them.

• Remind staff of the need for frequent hand washing and the use of one use gloves when servicing coolers in the field. • The use of alcohol gel hand washes for staff visiting customers’ premises will significantly reduce the chances of them picking up flu during their visits. Staff should use gel on their hands before entering and after leaving customers’ premises as a routine in the same way that gels are now used by visitors to hospitals. It is recommended that staff who visit clients be issued with gels as a routine. • Frequent use of the gels in the office will help prevent spread in your staff. • Make sure cooler care staff have good supplies of alcohol based wipes and that they use them. • Remind staff that used tissues can be full of virus. Make sure they dispose of used tissues very carefully and do not just throw them in the waste bin. It is suggested that used tissues be placed inside plastic bags and carefully disposed of (burnt even). • Introduce a campaign of regularly treating surfaces in the office with alcohol

wipes or peroxide sprays to prevent spread amongst staff. If flu becomes established in your workforce you may become very short of staff indeed. • Make sure staff handling coolers in the depot wash their hands frequently and regularly use alcohol wipes or gels to protect the customer. • Ensure your cooler care or bottling staff have up to date BWCA/EBWA/EPDWA Hygiene Training. • Advise your customers on the precautions to take (see previous paragraph). • Make it clear to the customers that you can supply wipes, gels, sprays and chemicals to help them control the spread of flu in their premises. If you do not there are others who will. • If the outbreak becomes serious halt cooler care visits.

In summary The public is becoming increasingly fearful of H1N1 flu and is keen to avoid it. In these conditions even coolers could fall under suspicion, with matters likely to get worse over the next few months. The company who can offer the right precautions and advice in difficult times will go up in its customers’ estimations and reassure them that it is safe to use coolers. Keeping hydrated is an important defence against flu and also part of flu therapy. It is also significant to our industry that we can supply chemicals and wipes that will help control the spread of flu in customers’ premises in general.

www.foodbev.com/cooler Issue 22 - August · September 2009

EXPERT OPINION 75

EBWA matters

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Bisphenol A (BPA) is safe in food contact products After the board and committee meetings in Rome (April 2009) EBWA decided to strengthen the monitoring of BPA issues by calling a separate BPA-PR Task Force. This Task Force is chaired by Ian Painter and is focusing on European PR activities. The existing BPA subcommittee, chaired by Michael Frick, will continue their successful activities dedicating their work to the technical aspects of BPA. Both groups are working closely with Plastics Europe, exchanging information and co-ordinating their activities. Within the last year, authorities from various countries have extensively evaluated the science around BPA and uniformly concluded that BPA is safe in food contact products.

Below are some statements from Europe, Australia and New Zealand:

France In France, the French Health Minister Roselyne BachelotNarquin stated in March and April 2009 that BPA does not pose any risk to health and referred to the scientific evaluations of the AFSSA and EFSA. She explained that the precautionary principle applies to situations where there are no or insufficient meaningful studies. However,

this is not the case where BPA is concerned, as there are current well-founded studies available on this subject.

Germany The German Federal Institute for Risk Assessment (BfR) has reviewed whether new studies provide insights, which would make a change to the health risk assessment necessary. The institute sees no reason to change the previous risk assessment for BPA after considering the data from both studies. If the tolerable daily intake amount of 0.05 mg BPA/kg body weight, determined by the European Food Safety Authority (EFSA) in 2007 is maintained, there is no health risk for consumers. This is also due to the fact that it is broken down quickly in human bodies and excreted.

The Netherlands The Dutch Agency for Food and Consumer Safety (VWA) also confirmed the EFSA assessment.

Switzerland In February 2009, the Swiss Federal Office of Public Health (FOPH) evaluated “the scientific reports of various food safety authorities and is of the opinion that the intake of BPA through food poses no risk to consumers. This also applies to newborn babies and infants.” “A ban on BPA would inevitably result in manufacturers of packaging and consumer goods having to switch to using

other materials whose toxicity is less well known. This would mean that a well-characterised risk would be replaced by a risk which is significantly more difficult to predict.”

Australia and New Zealand In March 2009, Food Standards Australia New Zealand (FSANZ) confirmed the evaluations of the American (FDA) and European (EFSA) authorities on BPA in relation to young children and also established that the step taken by some manufacturers to cease using BPA in babies’ bottles was a voluntary decision and not a response to legislative guidelines. Our industry welcomes regulator’s claim that BPA is safe. Based on referenced reviews of BPA undertaken by the European Food Safety Authority (EFSA) and the US Food and Drug Administration (FDA) in reaching its conclusion, it is noted that estimated daily exposures of BPA in the two assessments were found to be well within the ‘safe limits’ for both children and adults.

Health significance of the survey results In March 2008, Health Canada’s Food Directorate completed a Health Risk Assesment of BPA from Food Packaging Applications to determine exposure estimates to BPA. Health Canada’s Food Directorate has concluded that:

76 EBWA

www.foodbev.com/cooler Issue 22 - August · September 2009

Are you up to speed with communication both internally and externally? Zenith International Publishing offers a comprehensive range of publishing and creative services to increase awareness of your products and services to your potential and existing clients; or to communicate internally to other parts of your company in a way that will unite and inspire employees to do their best work.

Communication is a powerful tool, and we have the expertise to take care of all your communications needs, either in print or online. From leaﬂets to glossy brochures to e-newsletters and bulletins, our talented team of designers, journalists and web managers have all the skills necessary to provide a professional, worry-free service.

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EBWA matters The current dietary exposure to BPA through food packaging is not expected to pose a health risk to the general population, including newborns and young children. The contribution of BPA levels in bottled water to the overall exposure is negligible for the

general population and the consumption of water from polycarbonate carboys does not pose a safety concern. Based on the average BPA level found in polycarbonate bottled water products (1.5g/litre), an adult weighing 60kg would have

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to consume appoximately 1000 litres of bottled water from polycarbonate carboys in one day to approach the TDI set by Health Canada’s Food Directorate. The low levels of BPA found in polycarbonate bottled

water products available for sale in Canada confirm Health Canada’s previous assessment conclusion that the current dietary exposure to BPA through food packaging uses is not expected to pose a health risk to the general population.

EBWA trade fair - Barcelona Bookings for stands are moving forward well. There is a small delay to the final catalogue due to some programme changes requested by the International Supplier & Trade Fair Committee as well as due to the final confirmation of keynote speakers for conferences.

the joint Chairman Reception and smaller Aqua Awards.

With regards to the economic situation, the Trade Fair Committee strongly recommended to cancel the Gala Dinner which would be a significant cost factor for participants. EBWA Management agreed and the Gala Dinner will be replaced by

When coming by taxi to the hotel, make sure to give the right name ‘Eurostars Grand Marina’ at World Trade Centre as there is another Grand Marina Hotel in Barcelona.

EBWA strongly advise everybody to book their hotel rooms immediately to take advantage of the discounted rates and make sure that rooms will still be available in the Convention Hotel - the Eurostars Grand Marina.

Gustav Felix Director General, EBWA

Preliminary Agenda Mon 19 October 2009 EXECO Meeting (only Execo Members) 13:00 – 18:00 Some Committee Meetings 13:00 – 18:00 Tue 20 October 2009 Committee Meetings; Board & Annual Meeting; 10:00 – 18:00 Plant Tour 9:00 – 18:30 Hygiene Awareness Course for BWC & POU – 12:00 – 15:00 Wed 21 October 2009 Conference 9:00 – 11:30 Trade fair 11:00 – 18:00 Workshops 12:00 – 16:00 Train the Auditor 13:30 – 16:30 Chairman reception & Aqua Awards 19:30 Thu 22 October 2009 Conference 9:00 – 11:30 Trade fair 11:00 – 17:00 Workshops 12:00 – 16:00

EBWA to extend its activities to Turkey During the last meeting of ICBWA which took place in June 2009 in Dubrovnik, Turkey was assigned to EBWA’s territory.

EBWA and ICBWA EBWA was confirmed as an independent association at ICBWA, having their own two seats at ICBWA Board (previously EBWA shared the seats with the EFBW). ICBWA received official confirmation as Observer with NGO Status at Codex Alimentarius Commission. © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/cooler Issue 22 - August · September 2009

EBWA 79

© water innovation 2008. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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cooler innovation NEXT ISSUE: • Special Report - bottled water cooler manufacturing

• Focus - bottling and storage

• Insight - added functionality

Contact the Editor: hannah.oakman@zipublishing.com

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www.foodbev.com/cooler Issue 22 - August · September 2009

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Sanitising

Aqua Dosa™

Aqua Dosa™ range of Sanitiser products. 4 pack sizes from 100ml to 5 litre, including 100ml spray. Environmentally friendly, award wining stabilised hydrogen peroxide. Range also includes miniDosa, easy dispense bottles and test strips. Dosing pumps available for professional controlled dosing.

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designs and manufactures universal ozone generator kits for coolers, both Bottled Water and POU units.

Truck bodies

Hesse Europe Ltd Wilczy Stok 19, 30-237 Kraków, Poland Tel: +48 (0)12 425 13 64 Fax: +48 (0)12 425 12 62 E-mail: wiktorl@kki.pl Website: www.grouphesse.com

Water filters

CARBONIT Filtertechnik GmbH Industriestr. 2 D-29410 Salzwedel (Germany) Tel : +49 39035 955 0 Fax : +49 39035 955 242 E-mail: info@carbonit.com Website: www.carbonit.com

For all your cooler advertising needs, call +44 (0)1225 327863

Aqua Cure plc

Manufacturers of water filters, housings and suppliers of an extensive range of valves, fittings, tubing accessories and water treatment products.

Water filters and fittings

Aqua Cure House Hall Street, Southport PR9 0SE United Kingdom Tel: +44 (0)1704 516916 Fax: +44 (0)1704 544916 E-mail: sales@aquacure.plc.uk Website: www.aquacure.co.uk

www.foodbev.com www.foodbev.com/cooler Issue 22 - August · September 2009

Do you need to inform and update stakeholders? Launch a new product or reinforce a brand? Reconnect your brand or business with its key audience? Shout about your environmental achievements? Our experienced and knowledgable editorial team, together with our print and online designers can produce: • Contemporary company brochures and CSR reports • In-house magazines and online newsletters • Perfect PR copy – and web design that works • Brand identities and communication strategies

Zenith International Publishing – your communication partner To discuss your requirements call Bill Bruce on +44 (0)1225 327857 or email bill.bruce@zipublishing.com

12 St Tristan Close Locks Heath Southampton, SO31 6XR United Kingdom Tel: +44 (0)1489 578087 Fax: +44 (0)1489 578180 E-mail: sales@onnic.co.uk

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Making a splash online now Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

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The lighter side of the industry

Automatic water dispenser for both you and Fido While our pets may not yet be privileged enough to pour out a bowl (or open a can) of delicious food, at least they will be able to get a drink of water when needed. The Pet ‘n’ People Water Dispenser is a dual appliance designed to satisfy both humans and pets. The combination water cooler and automatic pet water bowl accepts either 3 or 5 gallon water bottles. When your pet approaches the water bowl at the base of the machine, a motion-activated sensor supplies fresh water into the bowl. For the humans, a choice of hot, cold, or room temperature water is selectable. The temperature range is from 45° F to 205° F, with a capacity to dispense about one quart of water at either temperature. Animals love fresh water as much as we do and now they can serve themselves. Although priced at $299, it’s certainly a way to splash out on your pet.

Your four-legged friend will be begging you to acquire one of the Pet ‘n’ People Water Dispensers (inset)

cooler innovation A d v e r t i s e r

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cooler innovation

CI22

If you would like any further information regarding advertisers in this issue, please tick the appropriate boxes below and fax the completed form to Marta Babits on +44 (0)1225 327891. Alternatively e-mail marta.babits@zipublishing.com for more information.

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3M Allpure Aqua Cure Aquis Blackhawk Molding Brita Canaletas Capsnap Clover Cosmetal Coway Crystal Mountain Database Workshop Ebac

61 72 30 69 78 19 25 35 11 72 83 37 34 84

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Fairey Ceremics 24 Fisapac 21, 29, 33, 55 foodbev.com 56 Hygienic Solutions 2 Inspecto Automation 17 Jetsun 69 Kleena Coola 38, 76 Lamaplast 49 Mistral 20 Norit Filtrix 4 OP Sarl 23 PHSI Europe 9, 40 Polymer Solutions 31 Sam Jin 71

Sigma Home Products SIP Technologies Subscriptions Tana Water Tomlinson Triwin Wonbong WQA Zenith International Zerica ZIP Creative Services

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71 74 45 13 27 78 15 71 22 52 77

Fax the completed form to Marta Babits on +44 (0)1225 327891 Name _______________________________________________

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Address ______________________________________________________________________________________________________________ Tel __________________________________________________

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82 FINAL WORD