Winter Patio? Yes you can!
Don’t pack away your patio furniture this winter! With mandated distancing regulations for restaurants, you need to take advantage of every foot of space of you have. So why not keep the patio open this winter? With the addition of some heating elements and some seasonal decor for ambiance you can create cozy atmosphere that will draw guests outside in cold weather.
MAKE IT WARM
ADD THE EXTRAS
Patio heaters are necessary to make your patio operational in the winter months. Standing heaters can be placed around your customers’ tables, while ceiling and wall-mounted options radiate heat from the perimeter of your patio. If you’ve got a canopy, adding transparent vinyl curtains will help keep the heat in without taking away the guests’ views.
Go the extra mile to keep guests warm and cozy by offering up blankets or hand warmers. If you provide blankets, you’ll need to communicate with your customers that they are properly washed and sanitized. Or offer to let guests bring their own blankets. Can you sell mittens, toques or blankets with your logo? Make sure you chairs and benches have cushions for extra insulation.
LIGHT IT UP
MENU FOR THE COLD
String lighting is quick and easy to install, relatively inexpensive, and can instantly creative the perfect atmosphere. Add them under umbrellas, around trees, across the patio top or in a pattern on a wall.
Offer a menu specifically for your patio with lots of warm drinks, hot soups and quick bites. S’mores are a perfect addition to any patio menu and can be tailored to any tastes. Create a patio happy hour with a special cocktail to take the chill off. And don’t forget to share your special patio menus and promotions on social media.
MAKE IT AN EXPERIENCE Your outdoor space should provide a unique experience that guests will want to try out. Create a homey comfy decor that they can sink into to enjoy a hot beverage and conversation in the afternoon. Create a magical winter night theme around a fire where they can enjoy a cocktail and watch the snow fall. Place grills outside and make it winter cookout. the possibilities are endless, and after all we are Canadians and will embrace the winter! 24 | THE BOTTOM LINE December 2020
ADDED BONUS IDEAS: Decorate your patio with outdoor art, pottery and crafts from local artisans. This partnership with benefit your restaurant and the artists, and give your guests a chance to shop while they eat. You could add a coffee bar or walkup to-go station to your patio.
