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Cocktails anyone? The fastest growing adult beverages on Canadian restaurant menus this year are better-for-you beverages and premium pours. ~Source: Technomic Ignite menu data
SPRITZERS UP +107% Spritzers — generally a lower-alcohol cocktail option as they are made with wine and liqueur as opposed to a spirit — top the list of fastest-growing adult beverage, indicating a growing trend towards drinks with a lower-alcohol content.
HARD SPARKLING WATER/SODA UP +71% Hard sparkling water/soda has also grown on menus, reflecting the rapidly evolving ready-to-drink category. These seltzers have lower sugar and carbs than other canned offerings, showing a desire from consumers for more healthier adult beverages.
ADULT COFFEE DRINKS UP +20% Adult coffees have always been a menu staple, but are now seeing growth, as restaurants are becoming more creative with their offerings, including ice coffees, and coffee flavour variations, while still offering that caffeine kick.
WHISKEY/ BOURBON STRAIGHT UP +10% Straight shots of whiskey and bourbon are showing growth on menus, many coming from small batch or special reserves, reflecting the rise of more premium adult beverage options.
CRAFT BEER UP +5% Another premium selection growing on menus is craft beer, with consumers gravitating toward the more unique flavours and variations that craft beers can offer.
18 | THE BOTTOM LINE June 2022
