Highlights: FCPC 2019 CEO & Executive Leadership Conference by Food, Health & Consumer Products of Canada

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NOT BUSINESS AS USUAL HIGHLIGHTS FCPC 2019 CEO & EXECUTIVE LEADERSHIP CONFERENCE

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CEO WRAP-UP

I would like to extend a heartfelt thank you to everyone who joined us for the 2019 CEO & Executive Leadership Conference, set at the exquisite four-diamond, five-star White Oaks Conference Resort & Spa in Niagara-on-the-Lake.

O U R A N N U A L C O N F E R E N C E WA S D E S I G N E D

mavens. They offered invaluable insight not only on how to

I hope you enjoyed the conference, were able to connect

to offer a rare opportunity for senior leaders to pause,

manage our teams and business goals for today, but also

with peers both old and new, and returned to your business

reflect, and explore the trends and developments shaping

on how to leverage new technologies and products to improve

refreshed, inspired, and confident. It may still not be

our business landscape. At our 2018 Conference we

our performance and bottom line. Most importantly, they

business as usual, but whatever comes—we’ll be ready.

acknowledged that the pace and scope of change within

offered perspectives on the societal shifts that will inevitably

our industry has made traditional thinking obsolete. A

impact our industry moving forward. These perspectives

I look forward to seeing how you implement your personal

year has passed and that change of pace has yet to slow

were particularly valuable just weeks ahead of a federal

learnings in the year ahead. See you next year for the 2020

down. For many of us, navigating this new frontier requires

election.

CEO & Executive Leadership Conference, on October 15–16.

order to maintain our bottom line and future plans. And

We know how hard our leaders work to keep our industry

Take care,

to this, we said “game on.”

at the top of its game. That’s why we always prioritize

rapid adaptation and skills learned in the trenches in

rounding out this conference with top-notch culinary and This year’s lineup of speakers offered attendees the chance

networking opportunities —to offer our key players the

to hear from entrepreneurs, strategists, authors, organizational

opportunity to not only gain insight and knowledge, but

Michael Graydon

performance experts, economists, politicians, and technology

to also relax and enjoy themselves.

CEO, Food & Consumer Products of Canada

03 FCPC 2019 CEO & EXECUTIVE LEADERSHIP CONFERENCE

Awarded Ontario Winery of the Year for 2018, Peller Estates was an ideal setting for this year’s Board Dinner. Following an afternoon of productive meetings, the unique Barrel Cellar experience was a wonderful opportunity to wind down. Guests were invited to experience the unique Ten Below Icewine Lounge and offered the chance to warm up while roasting ice wine marshmallows over an open fire. Overall, this year’s Board Dinner offered guests the chance to relax and connect in preparation for the busy conference days ahead.

BOARD DINNER

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KEYNOTE SPEAKERS

“Great insights and relevant to the accelerating pace of change.” CONFERENCE ATTENDEE

“ WE ALREADY LIVE IN THE HEALTHIEST AND WEALTHIEST TIME OF HUMAN HISTORY, AND YET WE WANT MORE.” WILL BOWEN

INTERNATIONAL BEST-SELLING AUTHOR & FOUNDER, COMPLAINT FREE® MOVEMENT

One out of every ten employees quits their job because of complaining coworkers— and these are almost always your best people. Celebrity guest of Oprah, Dr. Oz, The Today Show and more, Will Bowen challenged us to break the habit of complaining by going 21 complaint-free days in a row. Given that 75% of employees spend 4.5 hours a week complaining, Bowen offered valuable lessons for leaders to take back to their teams to help increase productivity, improve communication, and raise morale.

“EVERYONE IN YOUR BUSINESS IS AN INVESTOR OF THEIR HUMAN CAPITAL. AND EVERYONE IS LOOKING FOR A RETURN ON THEIR INVESTMENT. YOUR ROLE AS A LEADER IS TO HELP DELIVER A RETURN.” GISELLE KOVARY GENERATIONAL EXPERT, PRESIDENT & CO-FOUNDER, N-GEN PEOPLE PERFORMANCE

Organizations today face not only the challenge of attracting and retaining employees, but also managing a workforce often comprised of five generational cohorts, all with differing priorities and values. Giselle Kovary conducted Canada’s firstever national Gen Z survey and shared her findings on what the industry’s youngest employees will bring to the table, what we should expect from emerging Millennial leaders, and how leaders can leverage these generational differences to build an impactful and collaborative team. Watch an exclusive interview with Giselle and Michael Graydon, CEO of FCPC.

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“WE’RE JUST STARTING TO SCRATCH THE SURFACE OF WHAT’S GOING TO BE POSSIBLE WITH THESE PRODUCTS. AND THAT’S VERY EXCITING!” SÉBASTIEN ST-LOUIS CO-FOUNDER & CEO, HEXO CORP.

As we marked the first year of cannabis legalization in Canada and entered into the world of legalized edibles, Sébastien St-Louis offered insights on the state of the industry, perspective on the highly-regulated landscape under which it operates, and how edibles are poised to change the Canadian market. Industry leaders were encouraged to explore the exponential possibilities the legalization of edibles will create and get involved in a regulated, up-and-coming industry that is bound to change the Canadian marketplace for years to come.

KEYNOTE SPEAKERS

“THE WAGE MECHANISM IS BROKEN. DESPITE THE FACT THAT THE UNEMPLOYMENT RATE IS AT A RECORD LOW, WAGES ARE NOT RISING.”

“IF YOU’RE NOT READY TO EMBRACE THE LATEST TECHNOLOGY, I’M HERE TODAY TO TELL YOU THAT THIS IS THE SLOWEST THINGS WILL EVER BE MOVING.”

BENJAMIN TAL DEPUTY CHIEF ECONOMIST, CIBC WORLD MARKETS

AMBER MAC DIGITAL MAVERICK & PRESIDENT, AMBERMAC MEDIA

Rated the #1 speaker at the CEO & Executive Leadership Conference for the third year in a row, Benjamin Tal returned to share his witty assessment on international trade, ever-changing labour and market dynamics, and where Canada is within the global economic cycle. Well known for his ability to translate economic forecast and analysis into information that can be used for business planning, Tal offered insight on the current populist movement, the impeding, trade-war induced fog, the increasingly inaccessible housing market, and the persistent gap between acquired skills and available jobs.

The average household with two teenage children will own roughly 50 connected devices by 2022; how do we seize this technology, keep it at home, and leverage it? Entrepreneur and digital maverick Amber Mac encouraged leaders to explore the practice of relentless adaptation and find the courage to take advantage of disruptive new technologies to avoid being disrupted by them. Much of the technology we’re seeing today is being driven by the next generation and how they want to access information. Therefore we must strive to stay open to crazy ideas—they will be important to your business success in the coming years.

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KEYNOTE SPEAKERS

“Thought provoking. Immediately actionable information.” CONFERENCE ATTENDEE

“WITHOUT DEVIATION FROM THE NORM, PROGRESS IS NOT POSSIBLE. HAVE YOU LOOKED INTO THE MIRROR AND FIGURED OUT WHAT YOU’RE FIGHTING FOR AND WHAT YOU’RE FIGHTING AGAINST? ” JUSTIN KINGSLEY STORYTELLER, STRATEGIST, CREATIVE DIRECTOR

We are all deeply in tune with the history of our products. But do our consumers really care about the past of a product they’re looking to buy today? Justin Kingsley, former Press Secretary under Prime Minister Paul Martin and named one of Canada’s most creative people by Marketing Magazine, encouraged us to get to know our consumers better, using case studies from his personal archive to motivate us to think of new ways to make our brands stand out.

“YOU ARE THE LEADERS OF AN INDUSTRY THAT CREATES THE PRODUCTS, THE JOBS, AND THE WEALTH THAT OUR COUNTRY DEPENDS ON.” STEPHEN HARPER 22ND PRIME MINISTER OF CANADA

The Right Honourable Stephen Harper offered his unique insight as a trained economist with a decade of experience leading a G7 nation, sharing his perspective on the technological disruption of the current political arena and the growing imbalance of global trade relationships ahead of Canada’s 43rd general election. While stable and responsive politics are an essential ingredient to a strong society, the populous trend is not going to stop until the issues driving it are effectively addressed.

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This year we were pleased to offer an additional, exclusive networking opportunity. The VIP Reception welcomed our Board of Directors and Associate Program members to a private setting for refreshments and conversation ahead of the eveningâ&#x20AC;&#x2122;s lively feast and award presentations.

VIP RECEPTION

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2019 AWARD OF DISTINCTION RECIPIENT CAROL STEWART

AWARD OF DISTINCTION

“Carol’s perspective and counsel on many of the key issues affecting the consumer goods industry have helped FCPC to better serve its membership throughout her tenure on our Board. It is my absolute privilege to celebrate Carol’s leadership, passion and contributions to the CPG industry.” MICHAEL GRAYDON, CEO, FCPC

FCPC proudly presented the 2019 Award of Distinction

FCPC’s Governance Committee bestows this award to

to Carol Stewart, retired President & CEO of Kellogg Canada,

deserving individuals whose achievements and contributions

in recognition of her momentous career spanning over

to both FCPC and the Canadian food and consumer products

three decades. Carol has been an active member of FCPC for

manufacturing industry demonstrate excellence. Recipients

many years, including participation on the Board and, most

are customarily celebrated and honoured by their peers at

recently, as Board Chair.

FCPC’s CEO & Executive Leadership Conference.

Carol holds a bachelor of business administration from Wilfred Laurier University, and got her first job in the CPG industry at Cadbury. In 1989 she took on a brand manager position at Kellogg Canada and succeeded through a series of increasingly senior roles, including Senior Vice President, Sales. In 2009 she became President and CEO, the first and only woman to CAROL STEWART RETIRED PRESIDENT & CEO KELLOGG CANADA

hold the title for Kellogg Canada to date. Carol retired in August 2019.

To learn more about Carol’s inspiring career, please visit our website.

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For the second year in a row, conference guests were treated to a culinary delight through McCormick Canadaâ&#x20AC;&#x2122;s Flavour Forecast. Hosts Corporate Executive Chef Juriann Snellen, Chef David Burnett, and Sarah Marshall, Senior Marketing Manager, Custom Flavour Solutions, led guests on a tour of the forthcoming trends in worldwide food and flavours, including the need for seeds, the demand for street food, and the rise of veganism and flexitarian diets. The breathtaking, and mouthwatering, meal fed our curiosity and generated great conversation.

McCORMICK FLAVOUR FORECAST

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“Best CEO Conference I have attended to date.” “Top notch program.Very well run event. Good line up of speakers— very relevant, timely. Great group of CEOs and leaders.” “Awesome and thought provoking as always.” “Did not disappoint! Makes difficult to navigate information fun and interesting!” “Well organized as usual. Great speakers. Great networking and great sponsors.”

WHAT DID ATTENDEES THINK?

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“The speakers are relevant, the content is applicable and insightful, and I enjoy the venue and ease of networking.” CONFERENCE ATTENDEE

F I N D YO U R

GAME CHANGER Canada’s leading FMCG executive search specialists

416.593.0900 | fourcornersgroup.com

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“Hotel, service, and conference facilities were five star!” CONFERENCE ATTENDEE