Taste Britain in Brazil – Second Edition British Drinks Week São Paulo, October 2017
Craving for Business? Taste Britain – 2nd Edition! • The second edition of the Taste Britain in Brazil will bring the best the UK has to present on the Drink sector. • This is part of a series of events aimed at changing the perception of Brazilians regarding British cuisine and drinks, which are very diverse and of extreme quality. • The UK offers products that are both innovative and traditional, and are very attractive to the public in Brazil.
Craving for Business? Taste Britain – 2nd Edition! • The first edition of the event took place in March 2017, with a renowned Chef and the main chains of importers and supermarkets in Brazil, and was a success. • The idea of the October edition, in partnership with Hotel Continental, is to bring a variety of British spirits brands, such as Gin, Vodka, Scotch Whisky and others, in happy hour sessions. • This is an opportunity to showcase your brand to the most important buyers in the region.
Day one: Brands presentation and press conference Estimated number of people: • 40-50 (private event)
Venue: • Hotel Intercontinental's bar Target public: • British companies showcasing brands • Brazilian retailers and importers • Press representatives
Main activities: • Brands presentation • Tasting of products • Drinks preparation and tasting • Networking with retailers and press
Days two to five: Happy hour opened to the public Estimated number of people: • Opened to the public Venue: • Hotel Intercontinental's bar Target public: • British companies showcasing brands • General public – event will be promoted by British Consulate, British companies and Hotel
Main activities: • Brands showcase • Tasting of products • Drinks preparation and selling • Networking
Additional activities in São Paulo for British Companies Briefing sessions: • Brazilian Food & Drink Market • Main Brazilian Companies in the Sector • Q&A
Technical visits • Big Brazilian Retailer (to be confirmed) • Small Brazilian Retailer (to be confirmed) One to one meetings • Previously scheduled by British Consulate Team in Sao Paulo
Be our partner! Anne Solai Food & Drink Sector Manager for Brazil British Consulate-General in SĂŁo Paulo P: + 55 11 3094 2725 E: Anne.Solai@fco.gov.uk
Juliana Alves Food & Drink Sector Analyst for Brazil British Consulate-General in SĂŁo Paulo P: + 55 11 3094 2710 E: Juliana.Alves@fco.gov.uk