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Digital Marketing in a New Reality

The worst thing brands can do is go dark during times of uncertainty and should instead shore up digital marketing efforts to tap into consumers’ increasing screen time as they hunker down during the coronavirus pandemic, writes Ideas That Evoke’s Kelly Ehlers. She discusses the importance of communicating with empathy, delivering content that builds connections and integrating e-commerce and reminds brands to “remain thoughtful through our messaging and offer unparalleled service.” - Adapted from Ad Age Coca-Cola Sees

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National News

Just in time for summer, Stella Artois is elevating relaxing, warm weather drinking occasions and delivering sunshine by releasing Stella Artois Solstice Lager – a sophisticated, delicious alternative to the usual, seasonal brew options. Inspired by the longest and sunniest day of the year, Stella Artois Solstice Lager is the brand’s first-ever limited-edition golden lager brewed especially for savoring under the summer sun.

A new study from the National Alliance for Caregiving (NAC) and AARP finds that the number of family caregivers in the United States increased by 9.5 million from 2015 to 2020 and now encompasses more than one in five Americans. Cintas’ new services and extensive product lines help businesses get back to work. Cintas Corporation, a leader in managing corporate apparel programs, facility services, first aid and safety, and fire protection needs, is ready to help businesses of all sizes re-open with confidence. Dunkin’ Donuts shares progress

on key sustainability initiatives and sets goal to open 1,000 th DD Green Achievement™ restaurant by the end of 2025. Georgia Ports

Authority’s Mason Mega Rail

project has been in the works for more than four years and is designed to expand service to the Southeast and Midwestern U.S. It has now passed a major milestone. GPA has put into operation the first nine of 18 new working tracks, with its first two rail-mounted gantry cranes that were commissioned in June. Honeywell is helping improve air travel health and safety with new safety packs for passengers and crew. Honeywell is working to protect people returning to work and public places with individual personal protective equipment kits. Margaritaville Lake Resort in Lake Conroe, Houston, scheduled to open in the summer of 2020, will offer guests their own “license to chill” in one of 303 luxury suites and 32 waterfront cottages. This new Margaritaville Resort is situated on 186 waterfront acres on the shores of beautiful Lake Conroe, Texas. Marriott International announces that longtime senior executive Dave Grissen has decided to step down from his position as Group President of the Americas toward the end of 2020 and retire from Marriott in the first quarter of 2021 after 36 years with the company. Special Events Management (SEM) is the largest full-service producer of events in the Midwest. Each year nearly 500,000 individuals participate in SEM-produced runs/ walks while another 1.5 million visit their art and street fests, which raise millions of dollars for scores of non-profits, charitable organizations, neighborhood groups and chambers of commerce. Taco Bell recently announced that it, together with its franchisees and licensees, plans to hire at least 30,000 team members this summer. The company and its franchisees are committed to being the safest place to work, and Taco Bell had previously introduced strict steps to protect team members. The American Airlines AAdvantage® program was named Best Elite Program in the Americas at the 2020 Freddie Awards, one of the most prestigious honors for loyalty programs in the travel industry. This year marks the ninth year the program has received this distinction. The

Global Refrigerated Transport

Market is expected to grow form USD 14,956.13 Million in 2018 to USD 22.563.13 Million by the end of 2025 at a Compound Growth Rate (CAGR) of 6.05%. The Joseph, a Luxury Collection Hotel located at 401 Korean Veterans Blvd. in Nashville announces an August 2020 opening date.

Sales Tips: Succeed With the Power of Persuasion

Persuasion is a skill you about that”). Use their preask someone to “try to” need every day, whether ferred mode of expression do something, or to “think you’re negotiating a big back to them (“I see your about doing” it, if you business deal or telling point … I hear what you’re need him or her to do it your children to eat their saying … ”) and they’ll acnow. Be direct without bevegetables. Try these techcept your point more reading pushy. niques for influencing peoily. ■ Get your foot in the ple of any age in any situ■ Use their names. Peodoor. You don’t have to ation: ple love to hear the sound lead off with your main ■ Speak their language. of their own name. Just point. First get the other Listen to how people exdon’t overdo it. For a new person’s attention, and press themselves, particuacquaintance, make sure then apply some persualarly when it comes to senyou’re pronouncing it right, sive techniques: offersory words. Some people and don’t use it before ing an additional benefit, will see things (“I don’t you’ve established some changing your request to see what you mean”), othsort of rapport. what you really want, or ers will hear (“That doesn’t ■ Use action words. letting them turn you down sound like fun”), and others You’ve got to ask for the now so he or she will be obwill feel (“I don’t feel good response you want. Don’t ligated to agree later. Using Gluten-Free Flour in Baking

Dietitians say some good gluten-free flour options for cooking or baking include chickpea, almond, amaranth, buckwheat and brown rice flours. Registered dietitian L.J. Amaral says tapioca flour is low in fat and sugar and has a good texture for baking, and registered dietitian Jessica Cording says quinoa flour has a mild flavor and is high in nutrients. - Adapted from MindBodyGreen

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Chef Profi le Pawel Marszalek The Clubhouse Oak Brook 298 Oakbrook Center Oak Brook Birthplace: Tarnow, Poland Current Position: Executive Chef First Foodservice Job: My first food service job was in a Polish bakery as an assistant to a bread maker. I got the job one month after moving to the U.S. when I was 16. I would walk two miles after high school because I didn’t know English and was Photo credit: The Clubhouse Oak Brook afraid to take the bus. Once I got a car and learned a little English, I started working my first job in a restaurant as a night prep cook at Highland Grill Restaurant. Favorite Food: I love all types of food and I will try anything. I’m not sure if I can narrow it down to just one favorite. Awards/Honors: When I was working for Rock Bottom Brewery, we won the Chicagoland Brew Pub Shootout Best Food Award and Best Food & Beer Pairing. The Chicago Beer Society organized and gathered local brewery beer masters and chefs for the event where 300 people judged our beer and food pairings. Memorable Customers: There was a group of bikers from Australia that came in on the day of Harley Davidson’s 100th Anniversary – what an experience that was! I also met Brian Urlacher when he was a rookie and just drafted by the Bears, I’m a huge Bears fan so that was really cool. Worst Part of Job: Working long hours and working holidays isn’t my favorite part of the job. The bigger the holiday approaching means a busier season leading up to it which leads to less family time. Most Humorous Kitchen Mishap: There was one time where I wasn’t at the expo station when needed and our Apple Bread Pudding was served with BBQ sauce instead of the Bourbon Caramel Sauce it should have come with. What part of the job gives the most pleasure: Returning guests and positive word-of-mouth reviews are the best reward for the hard work and long hours. If you couldn’t be a chef, what would you be and why: I love to travel, so I think I would like to be a truck driver. Being able to hit the road and check out truck stops, diners and dives would be great. Best advice you ever got was: You get respect by treating others with respect. Where do you like to vacation: Puerto Rico used to be my favorite place to visit until last year when I went to Portugal for my honeymoon. Locally, I love to go camping and any time spent in upper Michigan or Wisconsin is awesome. What do you enjoy most about FIN: I enjoy the variety of content about the industry. Other than family, who was your greatest culinary influence? Chef Mark Kelly and Chef Harry Anderson at Highland Grill have been my greatest culinary influences. They were the first two chefs I worked with and each one had his own impact on my career and where I am today as a chef.

How eateries are making the most of off-premises dining

Restaurants working to stay afloat during the pandemic are creating new off-premises dining options and getting creative to give customers a taste of the experiences they would enjoy while dining in during normal times, Tricia Contreras writes. Relaxed rules are allowing eateries in many areas to offer beer, wine and spirits to go, and operators are using tamper-proof packaging to ensure customers feel safe ordering delivery. - SmartBrief Food & Travel

Survey: Millennials, Gen Z Plan for Return to Restaurants

Millennials and Gen Z consumers plan to start dining out again when they’re able, but it will likely take more time for many to feel comfortable at sporting events, festivals and other large group events, according to a survey from TruePublic. Fifty-five percent of the 16- to 35-year-olds surveyed said they would return to restaurants right away, 16% said they plan to wait a few months and 13% said they won’t go back until there’s a vaccine. - CNBC

Comfort Food Makes a Comeback Conagra, which makes Chef Boyardee said it had seen a 50 percent leap in demand. As the coron a v i r u s shutdowns c o n t i n u e a c r o s s the United States, trends inv o l v i n g how people eat have been reversed and that’s good news for big food companies which have struggled in recent years to adapt as Americans shied away in great numbers from highly processed foods but in a moment of crisis, shoppers are turning to old standbys that they may not have had in years or even decades. - Source: The New York Times

Kroger’s Price Promotions and Charity Fund

The coronavirus pandemic has prompted many grocers to cut back on pricing promotions, but Kroger is taking a different approach by increasing outreach efforts to new customers, with CEO Rodney McMullen noting that “as long as we can keep our stores in stock and maintain support of our promotions, we think it’s very important to continue to do that.” Kroger will also boost its coronavirus charity efforts by setting up a $10 million fund for pandemic relief through its Zero Hunger/Zero Waste Foundation. - Adapted from Progressive Grocer

Lost Your Passion? Get it Back

Have you lost the fire and passion that fueled your ambitions when you were younger? Here’s how to regain your enthusiasm and start moving forward again: ■ Compare and contrast. Start with this simple sentence and fill in the blanks: “In my life, I was_____ and now I _____.” You’ll find the answers to be very enlightening, whatever they are. ■ Find your guideposts. List five or six principles that guide you in life, and decide whether they are values you truly live by or ideas you merely talk about. ■ Fantasize. Try writing a page or two on what you would like to do with the rest of your life. Don’t worry about practicalities or priorities. Just create that dream list. ■ Write down your thoughts, feelings and you’ll feel responsible for making some changes.

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