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foodindustrynews.com
Food Industry News® July 2020
National News
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Digital Marketing in a New Reality
The worst thing brands can do is go dark during times of uncertainty and should instead shore up digital marketing efforts to tap into consumers’ increasing screen time as they hunker down during the coronavirus pandemic, writes Ideas That Evoke’s Kelly Ehlers. She discusses the importance of communicating with empathy, delivering content that builds connections and integrating e-commerce and reminds brands to “remain thoughtful through our messaging and offer unparalleled service.” - Adapted from Ad Age
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Coca-Cola Sees Strong Sales Trend
Coca-Cola’s 6% sales gain in 2019 is the result of CEO James Quincey’s laser focus on portfolio management, writes Richard Woodard. The company’s launch of new products in emerging categories and elimination of 700 under-performing SKUs generated its largest share increase in nearly a decade last year. - Adapted from Just Drinks
This we’ve learned: Some people won’t wash their hands if everyone’s lives depended on it.
Just in time for summer, Stella Artois is elevating relaxing, warm weather drinking occasions and delivering sunshine by releasing Stella Artois Solstice Lager – a sophisticated, delicious alternative to the usual, seasonal brew options. Inspired by the longest and sunniest day of the year, Stella Artois Solstice Lager is the brand’s first-ever limited-edition golden lager brewed especially for savoring under the summer sun. A new study from the National Alliance for Caregiving (NAC) and AARP finds that the number of family caregivers in the United States increased by 9.5 million from 2015 to 2020 and now encompasses more than one in five Americans. Cintas’ new services and extensive product lines help businesses get back to work. Cintas Corporation, a leader in managing corporate apparel programs, facility services, first aid and safety, and fire protection needs, is ready to help businesses of all sizes re-open with confidence. Dunkin’ Donuts shares progress on key sustainability initiatives and sets goal to open 1,000th DD Green Achievement™ restaurant by the end of 2025. Georgia Ports Authority’s Mason Mega Rail project has been in the works for more than four years and is designed to expand service to the Southeast and Midwestern U.S. It has now passed a major milestone. GPA has put into operation the first nine of 18 new working tracks, with its first two rail-mounted gantry cranes that were commissioned in June. Honeywell is helping improve air travel health and safety with new safety packs for passengers and crew. Honeywell is working to protect people returning to work and public places with individual personal protective equipment kits. Margaritaville Lake Resort in Lake Conroe, Houston, scheduled to open in the summer of 2020, will offer guests their own “license to chill” in one of 303 luxury suites and 32 waterfront cottages. This new Margaritaville Resort is situated on 186 waterfront acres on the shores of beautiful Lake Conroe, Texas. Marriott International announces
that longtime senior executive Dave Grissen has decided to step down from his position as Group President of the Americas toward the end of 2020 and retire from Marriott in the first quarter of 2021 after 36 years with the company. Special Events Management (SEM) is the largest full-service producer of events in the Midwest. Each year nearly 500,000 individuals participate in SEM-produced runs/ walks while another 1.5 million visit their art and street fests, which raise millions of dollars for scores of non-profits, charitable organizations, neighborhood groups and chambers of commerce. Taco Bell recently announced that it, together with its franchisees and licensees, plans to hire at least 30,000 team members this summer. The company and its franchisees are committed to being the safest place to work, and Taco Bell had previously introduced strict steps to protect team members. The American Airlines AAdvantage® program was named Best Elite Program in the Americas at the 2020 Freddie Awards, one of the most prestigious honors for loyalty programs in the travel industry. This year marks the ninth year the program has received this distinction. The Global Refrigerated Transport Market is expected to grow form USD 14,956.13 Million in 2018 to USD 22.563.13 Million by the end of 2025 at a Compound Growth Rate (CAGR) of 6.05%. The Joseph, a Luxury Collection Hotel located at 401 Korean Veterans Blvd. in Nashville announces an August 2020 opening date.
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