38 AFMASS TANZANIA EXPO REVIEW

The recently concluded second edition of the AFMASS Tanzania Food Expo, held at the Serena Hotel in Dar es Salaam, was an outstanding success, leaving a lasting impression on attendees and exhibitors alike. This Expo affirmed its status as a premier event for the food manufacturing industry in Tanzania and Eastern Africa.

The expo brought together a diverse range of participants the food manufacturing, retail and HORECA industry in Tanzania, with attendees from the commercial capital Dar es Salaam, to other important economic hubs such as Arusha, Mwanza, Iringa, Moshi, Morogoro and Dodoma to learn, network and do business at the two-day event.

The event, which comprised a high-level conference and trade exhibition, brought together about 500 participants over the course of the two days, with attendees from over 15 countries - with the sole aim of facilitating the transformation of the food industry in Tanzania.

The exhibitor list included world-leading companies that showcased their cutting-edge technologies and products including Buhler, GEA, Bosch, Endress+Hauser, YGT Khunshan, Atlas Copco, Epiroc, Merck and Jema Chemicals.

Beyond the Expo, AFMASS Tanzania Food Expo provided a platform for business executives to explore potential opportunities across various sectors, including grains, dairy, beverages, coffee, tea, meat, fruits and vegetables and other food products. There were also discussions around investment opportunities in the hotels, restauramts and catering (HORECA) sector.

Notable companies represented at the event included representatives from all the major food companies such as the Bakhresa Group, METL Group, Amsons Group, AB InBev (Tanzania Breweries Ltd), PepsiCo, NutriGroup, Motisun Group, Hill Group, Milkcom, Happy Sausages, among many others.

The success of the second edition of the AFMASS Tanzania Food Expo stands as a testament to the thriving food manufacturing, retail and HORECA industry in Tanzania, where impressive economic growth, rising agricultural production, emerging formal retail and changing demographics and consumer tastes and preferences have faciliated the growth in demand for packaged food products in the country. The country has also become a significant exporter of packaged food products into Eastern and Southern African countries such as DRC, Rwanda, Burundi, Kenya, Malawi, Zambia and Uganda.

The next edition of AFMASS Tanzania Food Expo is expected to be held in March 2025 in Dar es Salaam. For more information about the event please visit www.afmass. com/TZ