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We’re going to talk about a credit union releasing new debit cards… in an arts magazine… that’s current issue is centered on LGBTQ+ pride… why? “We take pride in progress, but we also use it to propel us forward,” said David Mickelson, VP Member Service Operations and Card Programs or UW Credit Union. “Creating real equity is a journey without a finish line. We continue to explore new ways to cultivate a sense of belonging, including enabling the use of preferred names on new debit and credit cards.” UW Credit Union is dedicated to “looking inward, then outward.” The organization has put forth a variety of DEI efforts (Diversity, Equity, and Inclusion). One of their latest efforts is a rollout of four new pride and unity-themed debit cards. The first card being issued features a design by Madison-based artist Mike Lroy. Lroy was commissioned by UW Credit Union to paint a mural in 2020, after their storefront on State Street was damaged during the Black Lives Matter protests. “After the State Street branch had been damaged, we were looking at all of the plywood boards on the front of our store and thought that there has got to be a better solution to this,” said Adam Albrecht, owner of The Weaponry – the ad agency that represents UW Credit Union. “We thought, ‘What if we did something to pretty this up and give the community something beautiful to look at?’ There were other businesses on State Street doing the same.” UW Credit Union has given Lroy very few rules. “We told Lroy: we want something that feels like it comes from our brand,” said Albrecht. “But we’re handing this over to you and your skillset to bring to life.”
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