Mobile Marketing has finally arrived!* The next step in
Mobile Commerce!
*Aberdeen Group Report August 2009
360째 Mobile Marketing!
The next step in
Mobile Commerce!
The Universal Mobile Marketing Platform by Universal Mobile Interface
Evolution of Mobile Marketing
First attempts with SMS SMS, MMS and first WAP 1.0 SMS, MMS, WAP 2.0 and Phone specific Apps Mobile Web, non-sms-messages, Universal Apps
The First steps: High cost and bad user experience Mobile marketing Test trials
The Next Step: Low cost and good user experience The Test period is over!
The Universal Mobile Marketing Platform by Universal Mobile Interface
Go Mobilize Powered by Squace "Shoppers have a time budget, a money budget and a frustration budget!" "When we putt marketing offers on a phone it ties brands to a personal device that people tend to keep with them at all times. Stefan Magnusson , Managing Director at Mobilize Systems
�The mobile phone is the thing that when you leave it behind at home, you go back and get it. It's the organizer of our lives. So we made it easy to use." Aage Reerslev, CSO and Founder of Squace
The Universal Mobile Marketing Platform by Universal Mobile Interface
4 Billion mobile users
30% not Internet capable
70% are Internet capable
The Universal Mobile Marketing Platform by Universal Mobile Interface
* All figures by Morgan Stanely 2009
The biggest opportunity ever to build a close relationship with your customers.
Consumer engagement will Go Mobile!
2008: Approx 50 million Mobile Coupon users
2013: Approx 200 million Mobile Coupon users
The Universal Mobile Marketing Platform by Universal Mobile Interface
*Juniper Research 2008
By 2013, over 200 million* mobile phone users around the world will be receiving and redeeming coupons on their mobile phones.
Always On & Always One-To-One! Track consumer response in real time
Deliver relevance to your consumer
”Get smarter” with every consumer interaction
With the Universal Mobile Marketing platform retailers have 24/7-control of the ”offer”.
The delivery is always timed, targeted, trackable and ”private” (one –to-one offers i.e coupons & vouchers). The Universal Mobile Marketing Platform by Universal Mobile Interface
Mobile is always relevant before purchase
purchase
after sales Recall to action Records of use Instructions Coupons Loyalty Schemes Payment
Ticketing Self-Scanning Ordering Authentication Comparison Shopping Store location Information & Extended Packaging Trial Merchandising/cross-selling
The mobile is more and more relevant throughout the purchase cycle
Promotion Advertising
The Universal Mobile Marketing Platform by Universal Mobile Interface
It´s appetizing to Go Mobilize! Mobilize App give consumers easy and free* ways to navigate to their message with as few click as possible on all handsets!
GB Glace Box
Products | Coupons | Game Box | Points
Welcome to Your Glace Box!
GB GLACE
GB Glace Box
Products | Coupons | Game Box | Points
GB GLACE
Coupon Valid: No limit! Coupon Valid: No limit! Coupon Valid: To 091030
GB GLACE Coupon: Buy-One-Get-One-Free
Create Your Own Glace Box!
Activate Your Glace Box by clicking the link below! Sign up and get a free Ice Cream!
Coupon Valid: No limit!
Coupon Valid: To 091215
Fast Grid view
List view
7 311860 111007 This Coupons is valid once until 03.25 Am.
*Non-SMS-solution
Coupon Valid: To 091215
Offer view
Self-activated WAP Campaign site
The Universal Mobile Marketing Platform by Universal Mobile Interface
How will you Go Mobile‌ ‌to the myriad of digital platforms that fill our lives?
The Universal Mobile Marketing Platform by Universal Mobile Interface
Mobile Web application opens up the market Mobilize App inside Squace give the fewest possible clicks* on every handset
GB Glace Box
Products | Coupons | Game Box | Points
Welcome to Your Glace Box!
GB GLACE
GB Glace Box
Products | Coupons | Game Box | Points
GB GLACE
Coupon Valid: No limit! Coupon Valid: No limit! Coupon Valid: To 091030
GB GLACE Coupon: Buy-One-Get-One-Free
Create Your Own Glace Box!
Activate Your Glace Box by clicking the link below! Sign up and get a free Ice Cream!
Coupon Valid: No limit! Coupon Valid: To 091215 Coupon Valid: To 091215
*Fast Grid view
List view
7 311860 111007 This Coupons is valid once until 03.25 Am.
Offer view
Self-activated WAP Campaign site
The Universal Mobile Marketing Platform by Universal Mobile Interface
= Secured for future trends!
+
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
Your Brand Here!
Nyheter | Sport | Nöje | Kultur | Väder | TV-tablå
Your Brand Here!
Your Brand Here!
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
One look and feel on all mobile systems & platforms Your Brand Here!
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
B Yo H ra ur er n e! d
Your Brand Here!
ur ult
K e! r | er de H | Vä nd je ra | Nö r B port ou S
Y er | et yh N
Your Brand Here!
Your Brand Here!
The Universal Mobile Marketing Platform by Universal Mobile Interface
All you need‌ ‌is one Branded App for all mobile platforms!
Mobilize Loyalty:
Mobilize Self Activated:
>
Closed loop loyalty platform
>
Fully branded, secure mobile vouchers
>
Affect consumer behaviour in real time
>
No IT integration required
Mobilize Cash: >
Send Cash Payouts securely via SMS
>
Cheaper than cheques, better for customers
>
8,000 outlets in Sweden, 22,000 outlets in UK
Mobilize Gift Giver: >
Online gifting application
>
Link online to physical via mobile
The Universal Mobile Marketing Platform by Universal Mobile Interface
The Solution Summary Mobile Web Communication Platform
Universal Mobile Interface
Basic Phones
Media Phones
Smart Phones
Mobile Consumer Access
Mobile Apps
=
Runs on all mobile platforms: - Symbian - Blackberry - Google Android - Java - iPhone - Windows Mobile - Palm
= Your Branded Apps!
Mobilize Commerce Services
= The Universal Mobile Marketing Platform
The Universal Mobile Marketing Platform by Universal Mobile Interface
Close the loop A 360-degree view of your customers activity with Real-time activation of call-to-action
Go Mobilize Powered by Squace Acquiring users via direct weblinks or sms shortcode
�User Opt-ins�
Build Mobile & Behavioral database Trigger of marketing activities
Send call-to-action in real-time (Coupons, Self-Activated Vouchers, Contest, Tickets etc)
Collect CRM Data & Build User Database
Smooth, quick and secure digital redemption
The Universal Mobile Marketing Platform by Universal Mobile Interface
What your consumers get with GB Glace Box
Let your consumer collect, handle and store coupons in their mobile phone. They will never forget thier coupons, loyalty cards, shopping lists.... Let your consumer send and receive messages in a low or no cost way (the non-sms-way).
Products | Coupons | Game Box | Points
Welcome to Your Glace Box!
GB GLACE News: Magnum Bonanza Your points: Gold level!
Game box: There is two new games to download! Coupon: Your Daily Offer
GB GLACE Coupon: Buy-One-Get-One-Free
7 311860 111007 This Coupons is valid once until 03.25 Am.
The Mobilize App will build a closer relationship with your consumer. The Universal Mobile Marketing Platform by Universal Mobile Interface
Examples of features that can be built in: Tesco Clubcard
My Offers
My Offers | Shopping List | Tesco Clubcard
My Offers | Shopping List | Tesco Clubcard
Pls. scroll LEFR or RIGHT for more items!
My Tesco Clubcard
> >
My Offers | Shopping List | Tesco Clubcard
> > >
My Clubcard Alerts
Shopping List
You have 4 new offers!
My Offers | Shopping List | Tesco Clubcard
My Alerts
My Offers | Shopping List | Tesco Clubcard
> >
Pls. scroll LEFR or RIGHT for more items!
Examples of Branded Benefit Wallet
Sample coupons Loyalty cards Gateway to the web Consumer info Shopper list Product survey Branded Benefit Wallet
Pls. scroll DOWN for more alerts!
The Universal Mobile Marketing Platform by Universal Mobile Interface
From ”Broadcast” to ”Youcast” Reach out and get personal in just one click!
GB Glace Box
Products | Coupons | Game Box | Points
Welcome to Your Glace Box!
Get The Glace Box in Your Mobile! GB GLACE
short code/SMS landingpage/article
Go Mobilize
SMS: 72314 Glacebox
TV
Glace Box in Yor Mobile!
Go Mobililize
SMS: 72456 Glacebox
Get The Glace Box in Your Mobile!
Message: Hi Aage, You got some new offers from GB Glace!
Go Mobilize
Go Mobile! GB GLACE
Radio
GB GLACE
Link to landingpage/article
Web
The Universal Mobile Marketing Platform by Universal Mobile Interface
The ConsumerJourney 1
1 A Consumer is added to the Mobilize scheme
2
4 5
2 Her profile is added in
the database. She receives a unique ID, a Mobilize Loyalty App and relevant offers in her handset
3 To redeem: She shows
EPOS
her Mobile ID at EPOS
3 DATABASE
4 ID is checked in Mobilize Database profile. Valid offers granted.
5 Her profile is updated. Used offers cancelled.
6 Members data is processed
MEMBER
6
to improve relevant offers and service. Allows tailored non-sms-communication to Members Mobilize Loyalty App!
The Universal Mobile Marketing Platform by Universal Mobile Interface
A proven case: PG Tips & Mug Pack sales in 35 stores Number of unit sales/day
300
Sales inc. redemptions
Mobile wins‌
Sales (Non redemptions) Stock running low
250
Sales increased by an additional 190%
200
The redemption rate passed 25%
150
Total loyalty membership increased by over 3%
‌where In Store fails! 100 50
Mobile Campaign started
Campaign duration in days
The Universal Mobile Marketing Platform by Universal Mobile Interface
A proven case: PG Tips & Mug Pack sales in 35 Number of unit sales/day
300
stores Redemptions
Mobile wins‌
250
Sales increased by an additional 190%
200
The redemption rate passaed 25%
150
Total loyalty membership increased by over 3%
Sales (Non redemptions)
‌where In Store fails! 100 50
Campaign duration in weeks
The Universal Mobile Marketing Platform by Universal Mobile Interface
Timed and targeted offers: Jacksons inventory turnover result Average Spend per basket
£ 16
Average no of items per basket
Mobilize Save Customers Regular Customers
12
Av. no items /basket
Mobilize Members buy higher margin items
£ 14
Basket spend up 198% Items per basket up by 171%
£ 12
9.78
10
£ 14.58
8 £ 10 5.9
£8
6
£ 7.86
£6
£4
3.6
4
£ 4.89
2 £2
£0
Jacksons regular customer Oct 05 - Oct 06
Jacksons Mobilize customer Oct 05
Jacksons Mobilize customer Oct 06
0
The Universal Mobile Marketing Platform by Universal Mobile Interface
Redemptions: Once consumers trust the mechanic they use it Redeeming consumers and redemptions grew although the value of the offer was reduced. Redemptions & Redeemers per Campaign
Discount Value
Redeemers per campaign (LHS)
250
£ 2,00
Redemptions (LHS) Discount Value
£ 1,80 £ 1,60
200
£ 1,40 £ 1,20
150
£ 1,00 £ 0,80
100
£ 0,60 £ 0,40
50
£ 0,20
0
Launch (Ongoing)
ES1 Dec 08
ES2 Jan 09
ES3 Jan 09
ES4 Jan 09
ES5 Feb 09
£0
The Universal Mobile Marketing Platform by Universal Mobile Interface
Redemptions: Once consumers use it they want more Redeeming consumers and redemptions grew although the value of the offer was reduced. Redemptions & Redeemers per Campaign
Discount Value
94% of redeemers LIKE or LOVE receiving offers to their phone
250
200
150
100
£ 2,00 £ 1,80 £ 1,60 £ 1,40 £ 1,20 £ 1,00 £ 0,80 £ 0,60 £ 0,40
50
£ 0,20
0
Launch (Ongoing)
ES1 Dec 08
ES2 Jan 09
ES3 Jan 09
ES4 Jan 09
ES5 Feb 09
£0
The Universal Mobile Marketing Platform by Universal Mobile Interface
Some companies that have used the platform
The Universal Mobile Marketing Platform by Universal Mobile Interface
Benefits! For Consumers: More savings and ease of use!
For Brand Owners/Retailers: More revenues, higher profit!
> No cluttered wallet
> Free distribution!
> Always with-you solution
> Better targeting
> Personalized solution
> Greater brand experience
> Location based solution
> Higher redemption rates
> React in real time
> React in real time
> Free-Non-sms-communication!
> Greater consumer retention
The Universal Mobile Marketing Platform by Universal Mobile Interface
Why you should get started now! > Your customers would love to > An unprecedented low threshold towards substantial benefits > Ready-made platform > Leveraging existing web solutions > A highly scalable state-of-the-art modern platform in full control of Business Support > Supply efficiencies; Increased Margins, Increased Inventory Turnover > Demand drivers; Increased Sales & Profit
The Universal Mobile Marketing Platform by Universal Mobile Interface
Pays off anytime everywhere
The next step in
Mobile Commerce!
The Universal Mobile Marketing Platform by Universal Mobile Interface
The next step in
Contact:
Aage Reerslev, CEO aage.reerslev@squace.com ............................................. Squace AB Mobile: +46 70 698 17 51 Dรถbelnsgatan 48 113 52 Stockholm SWEDEN .............................................. www.squace.com
Mobile Commerce!
Stefan Magnusson, Managing Director sm@mobilize-systems.com .................................................. Tel: +44 (0) 20 7559 1433 Direct: +44 (0) 20 3384 3010 Mobile: +44 (0) 7900 215 705 72 Hammersmith Road, London, W14 8TH .................................................. www.mobilize-systems.com
The Universal Mobile Marketing Platform by Universal Mobile Interface