MARKETING & PR Promoting your event can cost as little or as much as you want. Below are some suggestions to help spread the word:
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• Community noticeboards/corner shop windows. • Social media – Instagram, Twitter, Facebook, etc. • If budget allows, consider a promoted/targeted post on social media. • Consider a local press release. • Email your existing contacts - this is an opportunity to reach more people. Consider contacting specific target groups/ organisations/workplaces. Maximise word of mouth – spread the word! • • Announcements at appropriate local meetings. • Be generous when on social media – support others and they in turn will tag/retweet your event. • Photography and informality are winners on social media. Promote your event along with key information on where, when, how much (where applicable) and contact details/ weblink for booking. When using other people’s photographs remember that • Copyright laws apply.
