PLANNING

Things to consider:

Will it work within your existing business model? Is your budget realistic? Could you collaborate with a local business?

This could be an ideal time to join forces with a local food producer or foraging expert.

What are your goals...?

• Increased brand awareness? • A healthy profit? • Collaboration and establishing new contacts? • Raising awareness of the wild flavours in your area? • Engaging more with nature at home and work? • Attracting new customers with an exciting new ‘wild’ experience or product? Ensure you make realistic plans, using your local knowledge to your best advantage.

The benefits of holding an event

• Developing or increasing your confidence in using wild ingredients. • Potential increase in sales. • Increased awareness of your brand. • Marketing & promotional opportunities. • Networking with other local businesses. • Openings to potential new markets and customer base. • An additional opportunity to contact your existing customers with news. • Potential media opportunities for your business. The enthusiasm and engagement you invest in your event can directly reflect the benefits you see. it’s a very positive message of wellbeing and nature.