Sidelines
FORBES MIDDLE EAST
6
A New Era
W
ell, it’s finally here—the end of 2020. Thank goodness! What a crazy year it’s been. On the one hand we’ve witnessed fires, riots, and the first new global pandemic in over ten years. On the other we’ve taken leaps in remote working, online comms and education, and generally embraced all things digital with even more enthusiasm than usual. Some industries, such as travel and tourism, (temporarily) came to a standstill. Others, such as online marketplaces and ecommerce, boomed. No matter how things have gone for you and your business, whether you’ve struggled or thrived, I think we can all agree that it’s been a memorable and disruptive 12 months. As we dust ourselves off, there are no doubt many things we’ll be glad to see the back of, but also a few things that we will likely carry forward. One of the key takeaways for business leaders has been to say goodbye to traditional ways of working, which have arguably changed forever depending on your sector and appetite from senior management. Employers are now unable to deny the viability and benefits of working from home for large portions of the workforce, which could change the game for working parents and open the door for mass adoption of a gig-based economy. This not only gives employees more freedom to manage their time, save on commuting, and work in their comfiest clothes, it enables employers to save on their office bills and business travel costs. In future we could see certain companies and industries foregoing office space completely. At Forbes Middle East, we’re ending the year with one of our staple lists—our Global Meets Local ranking, highlighting the most senior leaders of the significant regional offices for the world’s biggest international companies from the Forbes Global 2000 list. Many of these leaders have had to think on their feet this year, but one of the benefits of being part of a successful conglomerate is that you have a bit more of a cushion to support any falls. Some were even able to pivot to more 2020-appropriate models, such as 3M, which quickly became one of the world’s biggest producers of N95 respirator masks, and Amazon, which saw its market value more than double over the year. Looking ahead and the next big moneymaker seems to be in vaccine production. While government leaders globally grapple for doses, our first few steps into 2021 will still need to be cautious. Will you be among the first queuing for a vaccine, or will you be waiting as long as possible? Either way, we at Forbes Middle East wish you well. May 2021 bring you good health, wealth, and happiness. Goodbye 2020; it’s been emotional. —Claudine Coletti, Managing Editor
F O R B E S M I D D L E E A S T.CO M
DECEMBER 2020
