SIDELINES
FORBES MIDDLE EAST
8
So It Begins It’s finally here! Eight years, millions of dollars, and one global pandemic later, Dubai’s Expo 2020 opened its doors to the public on October 1 to long-awaited fanfare. For those of us that have been wondering what an Expo is anyway, it’s time to find out. Having managed to head down to the Expo site already a few days after the launch, I can tell you it’s vast. As soon as you step off the metro, you are very much in the midst of it, and in the couple of hours I spent there, I barely scratched the surface. Once you are through the ticket gates and security, don’t be surprised if you are welcomed by a robot or two as you step into the park —it’s not unusual to spot them throughout. While I was wandering around Al Fozan, a Talabat robot sped by me cheerfully announcing that it was carrying a “delicious meal” to someone. You’ll also see the odd drone flying overhead and be serenaded by music and birdsong throughout. While there is a calendar of daily events and plenty of places to sit, relax, and take it all in, for my first trip I had one goal in mind: I wanted to see some country pavilions. I’d heard the rumors, watched the construction, imagined what might be getting planned—it was time to see the results. You can get around by bike or jump on a people shuttle, but I decide to get some steps in and walk. I headed to the nearest pavilions pretty much in the order they stood out to me, and I managed to get through four in two hours. What struck me was how each country interpreted the theme in a completely unique way—and having visited each country for real, I thought their pavilion designs reflected their cultures pretty accurately. Saudi Arabia’s immersive journey through time was slick and state-of-the-art. The U.S.’s conveyor belt through pioneering American invention was bold and patriotic. India’s multiple floors mixing heritage and commerce were vibrant and busy. And Italy’s open-air saunter encompassing art and nature was relaxed and creative. Having experienced four, I have about 188 pavilions left to see between now and the end of March next year. It’s going to be an active winter. Wherever you’re from and however engaged you’ve been with the journey of Expo 2020 so far, what we have now is an opportunity to explore something new, connect in a different way, and learn a bit more about the world. The event itself is a first for the Middle East and the grand finale of an extraordinary journey for the U.A.E. and Dubai specifically. Whatever the next six months hold, you know it’s bound to be spectacular. We decided to do our bit this month by exploring the themes of sustainability, mobility, and opportunity across growing startups, established businesses, and wider projects. I hope you enjoy the issue. —Claudine Coletti, Managing Editor
F O R B E S M I D D L E E A S T.C O M
OCTOBER 2021
