Issue 73 ft @HypeJustJay

Page 8

Pinhead It’s your girl ladychelle, and I am on the line with Pinhead, ok first off imma ask what kinda name is that? If you’ve ever seen the horror movie hellraiser? You know they got the main character and his name is pinhead he has all the pins sticking all out his face, head, all over his everywhere. So I got the name from that movie. How does pinhead relate to you exactly? Basically, I was on Old National road and I had my hair sticking up all over my head, with that hairstyle we would section off into squares and we would take bobby pins and flatten them out. You know at the end of the bobby pins they got like the little rubber tip or whatever, so we would flatten them out, stick it into the section of my hair that I put into squares like little afro puffs, stick that down in the center of the first rubber band and then add rubber bands and we would do like blue, green, red, yellow, neon, green, pink, and basically, I would say that my hair, all the colors, were all the different nationalities and all the people in the world, so my hair represented the world, and I did music for the world. So a lady hit the curve and

went on up the street, then she turned around she came back and we were on Old National at the McDonald’s and all the employees came outside, and they were looking at my head and they were laughing and I used to wear this bandana to where it would cover like basically my forehead and sitting kinda low, so the only way could see in front of me, I would kinda have to hold my head up and I was basically mimicking pinhead from the movie. So the lady pulled up and she was like “oh my god, I thought I saw a peacock, and I hit the curb, and I almost had an accident.” So we all started laughing and she says “you know what, you remind me of the guy in this scary movie with all the pins in his face.” And didn’t know what she was talking about, so I looked it up. At that time I think I was calling myself Caliente Don Juan, which means hot lover and I was like you know what, I like this pinhead name so you know started writing stuff from the movie like I’m ripping brains with hooks and chain | crashing skulls | walking down dark halls blowing out candles | breaking glasses | Kicking up off niggas asses | turning boxes | flipping dimensions

so you know I went on some ole hell raiser shit. So I started calling my dancers and my entourage the Hellrazors, but I didn’t spell it like the movie, the movie was “hellraiser” so I spelled it Hellrazor and came out with a clothing line called “Razor Gear” and I took a double-sided blade and put razor on the top and “gear” on the bottom. It just all came together In regards to your brand, how does all that translate into your music? I started college for Business Administration and I got really sick from being in the military and basically, I’m a 100% disabled veteran so I wasn’t able to go to school because of PTSD, and like I would have bad dreams and at night, and I didn’t really know what was going on. So, I wasn’t able to go to school, I just rented a lot of books for marketing, so I just studied marketing my whole life, that’s my whole thing, I’m like a marketing guru. So my thing is I looked at myself like a business, I carry myself like a business, and I market myself as a business. So like clothing lines, keychains, anything that I could put my logo or my name on. I got a logo as an artist Pinhead, then I got a logo for


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