English Ford Vignale Magazine #4

INTERVIEW

GISELE BÃ&#x153;NDCHEN

THE LIFE OF THE PHENOMENON FROM BRAZIL PAGE 18.

EDITORIAL INTRODUCING THE FORD VIGNALE AMBASSADORS

’d like to welcome you to the latest edition of the Ford Vignale magazine. Of course, you’re reading this at a time that suits you

– and that’s how we like it at Ford Vignale. You’re in control, doing things on your own terms at a time that suits you. Our Ford Vignale mission is to value your time and help you get the most out of a busy lifestyle. Our cars are crafted with complete attention to detail and we follow the same approach to personal service - an ownership experience designed around you, leaving you free to make real choices about how you spend your time and savour the moments that really matter. With that in mind, we have some features for you in this issue. Danish trend watcher Laila Pawlak explains what today’s consumer expects : not a simple visit to a shop but to experience it, and, foremost, to be treated as a friend (see p38). On the quality front we bring you the world’s best rooftop pools. Best as in: best views, best food, best service (see p32). And planning to travel this summer? Then read our time-saving travel tips (p52). There is, of course, also coverage of our Ford Vignale models, like the Ford S-MAX Vignale and our forthcoming SUVs, the Ford Edge Vignale and Ford Kuga Vignale. Ford offers much more than cars; we’re also committed to exploring other mobility solutions, as the Ford Smart Mobility plan illustrates on p 25. Don’t miss the feature on London-based designers Joe and Charlie Casely-Hayford, whose menswear is sought after across the world (see p10). They combine true craftsmanship with a sharp eye for detail, producing the finest modern luxury clothing; and, last but not least, offering the best, customized services for their clients. All these principles also apply to the Ford Vignale philosophy. It’s no surprise, then, that this spring Joe and Charlie became Ford Vignale ambassadors. The third new Ford Vignale ambassador is Berlin-based design publisher Kai Petermann. He specializes in high-class must-haves for men, and has selected for this issue the best, the smartest, the most luxurious items for your summer travel (p44). Enjoy this issue – and your summer!

FORD

Jim Farley CEO Ford Europe

The Ford Vignale family is expanding. Following the Ford Mondeo Vignale and the Ford S-MAX Vignale, the Ford Edge Vignale (left) and the Ford Kuga Vignale (right) are introduced. With, of course, all the Ford Vignale characteristics: pure craftsmanship, the finest luxury and the latest technology.

FORD EDGE VIGNALE

JOE & CHARLIE CASELY-HAYFORD The father and son team create exclusive designs that reflect their love of sartorial elegance combined with urban street style. They’re also ambassadors for Ford Vignale so we had the perfect excuse to pay them a visit.

06 16 32 4

Ford Vignale

WORLD OF FORD Today’s trends, tomorrow’s talking points.

MUST DO LE MANS Half a century after winning this legendary 24-hours race Ford returns to Le Mans.

BEST ROOFTOP POOLS Have a drink, take a dive in the swimming pool, and enjoy breathtaking views. Our selection of the world’s best rooftop pools.

38 52

LAILA PAWLAK – CUSTOMER RELATIONS The Danish consumer experience specialist on the big changes in customer relationships in these digital times.

SMART TRAVEL Like to travel but don’t like to wait? Tips & Tricks for efficient travelling.

CONTENTS

46 26

48 HOURS IN ANTWERP Medieval and modern, with superb restaurants and

clubs – and a very thriving design and arts sector.

GLOBAL TREND: URBAN BIKES

MEET ROBERT WOLFF

The modern, luxury bike is a masterpiece of

what makes a Ford Vignale colour

design and built to perfection, reflecting your

a Ford Vignale colour – and why it

personal style. Our selection of the best bikes –

takes no less than 32 months to

and where you want

develop one.

to ride them.

Publisher: Ford Europe www.ford-vignale.com Produced by: Pelican Custom Delflandlaan 4 1062 EB AMSTERDAM The Netherlands +31 20 7581000 www.pelicancustom.com Pelican Custom: Frank Kloppert, Jeannette Stavorinus, Juliette Hoijtink, Elizabeth Zesjkova Editors in Chief: Catherine Blee (Ford Europe), Hans Verstraaten, Han Thoma Art Director: Jaap Sinke Associate Art Directors: Mervyn Hall, Danny van den IJssel (coordination) Editors: Lieke Lemmens, IFA Amsterdam, Jens Holierhoek Copy Editors: Peter McSean

18 GISELE BÜNDCHEN

Images: Michael Jefferson, Adam Quest, Christian

Profile of a driven hardworking business

Rolfes, David de Jong, Getty Images, Gianni

woman and mother.

Camilerri, Piet De Kersgieter, Erik Kleinberg Advertising Director: Paul Laurey (Pelican Media) Production Management: Daniëlle van Tol Copyright Ford Vignale Magazine is published by Ford Europe. If you have any suggestions, questions or comments, please contact Pelican Custom by email: fordvignale@pelicancustom.nl. Thank you for your feedback. No part of this publication may be reproduced and/ or published by print, photocopy, audio recording, publishing on the Internet or in any other way whatsoever without the prior written consent of Ford Europe and Pelican Custom.

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News & trends about technology and mobility. From Ford and other inspirational companies and brands.

The Icon The iconic Ford Mustang is every boy’s – and many girl’s – dream. So he – or she – will definitely love this 185-piece LEGO Mustang set, including race driver and lap time board. It’s available in the online LEGO shop for all kids aged seven and up. The Ford Mustang has also made it to the new edition of Monopoly Empire. While building your empire of well-known brands, you can use the famous sports car as your token. www.shop.lego.com / monopoly.com

Better and faster:

SYNC 3 with Voice Control Ford has introduced its all-new communications and entertainment system – SYNC 3 with Voice Control and Touchscreen. The main features of the third-generation voice-controlled multimedia technology are faster performance, easy-to-use touchscreen and conversational voice commands. Because most people can’t miss out on their smartphone activities, Ford uses AppLink to let you connect your apps, such as Spotify, to your vehicle. For iPhone users, initiating a Siri session is just a matter of holding down SYNC’s Push to Talk steering wheel button. All commands can be executed within just a few steps thanks to the revised command structure of SYNC 3 and its intuitive interface. SYNC 3 features Apple CarPlay and Android Auto.

Ford is the World’s Most Ethical Company For the seventh consecutive year, Ford has been named by the Ethisphere Institute as a World’s Most Ethical Company. Ford Motor Company received the award because it does the right things and makes the right choices in its day-to-day businesses. “Ford understands that trust is the cornerstone of everything it does, and its commitment to being an active part of a global community helps explain why it is the only auto maker Ethisphere has recognised every year since 2010,” said Timothy Erblich, Ethisphere’s Chief Executive Officer.

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WORLD OF FORD

A moment of calm Sit back and relax in the by Ford developed special Wellness pods. First showcased during the Geneva

Say goodbye to dazzling

International Motor Show 2016, a powerful mindfulness meditation experience can be enjoyed whilst sitting in the pods. A guided audio session lets listeners become present in the moment, focused and relaxed; something

Driving with high-beam headlights can dazzle other drivers. But dipping

that lacks in our busy, time-poor lives. Mindfulness

your headlights reduces your ability to see and be seen. Glare-Free

meditation in these pods blocks out intrusive noise and

Highbeam is a Ford technology that enables you to drive with full

makes it easier to relax and focus on what is happening

headlight capacity without fear of dazzling others. A camera mounted

around. Time Well Spent you might say.

on the windscreen detects other vehicles and cyclists up to several metres away at night. The system knows, based on the detection of headlights or tail-lights, when other traffic is in your path. When it is, the Glare-Free Highbeam adjusts the headlight beam angle and intensity to avoid dazzling. The new technology is available for the new Ford S-MAX, Ford Galaxy and forthcoming Ford Edge SUV.

A man who dares to waste one hour of time has not discovered the value of life â&#x20AC;&#x201C; Charles Darwin, The Life & Letters of Charles Darwin

Personal parking valet The Wall Street Journal calls it the Capital of Apps: San Francisco. No wonder. The city by the bay is a paradise for start-ups and an extension of nearby Silicon Valley. There are apps for doctor calls, for the fastest pizza delivery, taxis of course (Uber was born here), laundry services, soccer mom pickup services, you name it, San Francisco has it. You can live here via apps. One of the newest is Luxe, offering a solution for the severe parking problems in the city. Going downtown by car for a business appointment? Use the app and a valet will pick up your car and return it when you want. Even if your appointment takes all day, the rate is $15 â&#x20AC;&#x201C; in a city where you usually pay $15 an hour, if you can find an empty spot. Luxe has an ambition well known to this high tech area: conquer the world. www.luxe.com

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WORLD OF FORD

Smarter ways to get about FordPass hits Europe this year. This innovative new platform is designed to provide members with smart mobility solutions. Membership is available to Ford vehicle owners and non-owners. Members are offered four areas of benefits. Marketplace offers different kinds of mobility services, such as parking and car sharing. FordGuides gives one-on-one help via phone or live chat. At FordHubs – the first European one to be opened in London - consumers will be able to explore Ford’s latest innovations, learn about the company’s mobility services and experience exclusive events. Appreciation is a loyalty programme where recently, FordPass teamed up with a couple of leading brands including BP for FordPass members. It’s all part of Ford’s mission to provide innovative services and smarter mobility. FordPass will launch in Germany, France and the UK later this year, and will come to other markets in 2017 and afterwards. To learn more and keep informed on FordPass, log onto www.fordpass.co.uk

Ford Vignale Owners Club Being a Ford Vignale owner was already a unique ownership experience. But as well as the warm welcome in the Ford Vignale Lounge and the Vignale Relationship Manager helping you to tailor your car to your needs and providing time-saving services, Ford Vignale offers something new: The Ford Vignale Owners Club. As a valued member you will receive exclusive lifestyle

Ford steps into cycling

offers spanning across music, travel, sport, fashion and more.

Ford is the exclusive supplier of cars and vans to Team Sky throughout 2016. The cycling team, which has had three Tour de France wins in the past four years, will use the cars in the main competitions of the year, including the big three – Giro d’Italia (already held in May) Tour de France ( July), La Vuelta a Espana (August-September)– and in training stages. During races, Team Sky’s Sports Directors and team mechanics will be driving black Ford Mondeo estates equipped with the blue Team Sky logo and Ford’s Intelligent All-Wheel Drive technology. Ford will provide during the whole season 24 specially modified support vehicles. Next to the Ford Mondeo Wagon will that be the Ford S-MAX, Ford Kuga, Ford 2T Transit and Ford Tourneo.

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THE VIGNALE EXPERIENCE

Londoners Joe and Charlie Casely-Hayford are the driving force behind a British fashion brand famed for its sophisticated menswear. This father and son team creates exclusive designs that reflect their love of sartorial elegance combined with urban street style. Theyâ&#x20AC;&#x2122;re also ambassadors for Ford Vignale so we had the perfect excuse to pay them a visit.

SARTORIAL STREET STYLE Ford Vignale

‘Our fashion is not about being fast-paced – although that’s what many people associate fashion with’ Charlie

orman Road: a quiet street in a multicultural part of north of London called Seven Sisters. There’s nothing to indicate that fashion brand Casely-Hayford has an office here. Until we spot a shiny black Ford Mondeo Vignale parked up the road. It’s a give-away that we’re in the right place. Through an enormous garage door, we enter the spacious studio where Joe (60) and Charlie (30) regularly work. Or maybe we should say irregularly, because regularity is not part of daily life for these British designers. After having worked for more than 20 years in Shoreditch, in the heart of London, father and son thought it was time for new energy and moved to this area. In their view, Shoreditch was originally an interesting place, with big warehouses and lots of artists, but it gradually became discovered and commercialised and now property developers are taking over. Seven Sisters, on the other hand, still feels authentic and unpretentious. Modern interpretation

It’s only the second time father and son have met each other this week. They’re coping with crazy schedules and working on various projects. Each day brings a different story. “This morning, we 12

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quite unexpectedly received an email from Japan that a big, prestigious department store there is interested in opening a pop-up shop of our brand,” says Joe, who established his international reputation as a fashion designer in the mid-1980s. It’s a great opportunity for them and they’ll discuss it over lunch today in the Clove Club, highly praised for its effortless design and modern British cuisine, located in the Town Hall of their old neighbourhood and owned by a friend. Joe learned his craft in Savile Row, the street in London’s Mayfair that’s famous for its bespoke men’s tailoring and attracts clients such as members of the royal family and the UK prime minister. Today, Joe still employs many traditional, high-end English tailoring skills in the collection but now combines them with a dose of street style. He says: “The silhouettes of our suits are relaxed and contemporary but also draw on traditional English features such as a sloping shoulder or rope sleeve edge. We like to interpret particular details in a completely modern way.” This blend of craftsmanship and the latest advances, also key values for Ford Vignale, was at the heart of a collaboration that now sees Joe and Charlie as ambassadors for Ford Vignale.

Above left: Charlie uses his Ford Mondeo Vignale to visit customers. Above right: Son and father working in their studio. Under: Part of the menswear collection. Page right: Walking in Shoreditch.

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‘The clothes I wear appear to be classic, but they are actually contemporary, with subtle elements of innovation’ Joe

Different perspectives

Charlie stands at more than 6.5-feet tall and today is wearing a blue suit, black T-shirt, military boots and red socks. He joined his father’s business in 2009 but spent his childhood in his parents’ studio. “I grew up seeing the world through my dad’s eyes,” Charlie says. “I guess it wasn’t until my teenage years when I started to move away from things he was interested in and create my own ideas and shape my own identity. We share the same principles but we come from different perspectives. We both bring different things. We often have interesting debates. More often than not, it happens that if I come up with a concept that I think is relevant and innovatory, for my dad it’s the third time he’s seen it because the fashion 14

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cycle is coming around again.” Joe adds: “One of the great things Charlie brings to the business is that he is very interested in appealing to a number of different people from different social groups and different ages. I’m perhaps more interested in innovation, creating something new which has a social value.” Joe laughs: “Charlie is always holding me back – but in a good way.” What father and son have in common is a strong passion for music, from classical to jazz to hip-hop. They’ve developed an affinity with British musicians – emerging talents rather than the established ones. “We dressed a lot of the British influencers who are on their way to doing amazing things.” The city is an inexhaustible inspiration for the

Above left: Having lunch in their favourite restaurant The Clove Club. This page: A view of the studio and collections.

brand. Charlie: “London is different from other major fashion cities, like New York or Paris. Social and ethnic groups are separated there, whereas London is a melting pot. There is a lot of interaction and exchange of ideas. For us as designers, that’s incredibly stimulating.” What luxury is all about

Casely-Hayford clothing is being sold in exclusive boutiques all over the world. Do they have ambitions for their own store? Certainly, but Joe and Charlie are in no rush. Charlie: “We’ve seen a lot of brands come and go. We’re not really up for making the same mistake. It has taken us a while to create a clear brand identity. It takes decades to develop a fashion house. Just think about the big fashion houses who have

been around for centuries. The kind of fashion we are developing isn’t necessarily about being fast-paced – although that’s what many people associate fashion with.” On top of that, the market has become more competitive over the years. Consumers’ hunger for peer endorsement, wearing the right brands, makes it more difficult for independent designers. So the Casely-Hayford brand is keen on not being the flavour of the month: it prefers the less showy, longer-lived type of acclaim. Joe: ”Our brand is about longevity. Of course, we are subconsciously influenced by trends and I think it’s important to reflect on what people want, in order to have market presence. But I think my style transcends fashion. A lot of items I wear appear to be classic, but they are actually

contemporary. I like these very subtle elements of innovation. Take the collar of this jacket: it looks simple, but you really need cutting skills to create it. Because everything is manufactured digitally or by machine now, there is an extra value to the human hand. People are seeking out forgotten crafts more and more. This is what luxury is all about for us: allowing a craftsman the time to make something really beautiful. That’s an important element of modern-day luxury.”

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A CELEBRATION OF INNOVATION Motorsport has long been a hotbed of innovation for Ford. So returning to Le Mans, half a century after securing a 1-2-3 finish in this legendary endurance race, is more than a great homage to Ford’s motorsport heritage. It’s a celebration of innovation.

otor racing is one of the most daring ways for a car company to demonstrate its technological superiority. Especially if you take centre stage in the world’s most prestigious sports car arena: the Le Mans 24 Hours. For Ford, motorsport is in its DNA: the company was literally born on the race track. Back in 1901, Henry Ford raced in sweepstakes, taking on vehicles that had three times more horsepower. But what Ford’s creation lacked in sheer power, it more than made up for with clever innovation. For instance, he asked the local dentist to make ceramic spark plugs so his car would run far smoother. His ingenuity eventually led to the creation of the legendary Ford 999 racer, which won many races and funded the start of what we now know as Ford Motor Company. Returning to Le Mans

Fast forward to 1966. Henry Ford II, the eldest grandson of Henry Ford, creates racing history with the Ford GT40 as the first American car to ever win Le Mans. His nine-year-old nephew, Bill Ford, witnessed the impressive 1-2-3 triumph, which had a tremendous impact on the 16

Ford Vignale

boy, prompting him to devote his life to Ford Motor Company. Memories of that day in 1966 still inspire motorsport enthusiasts today, including Bill Ford, who is now executive chairman at Ford Motor Company. So when in 2013 plans were made to create the ultimate road-going supercar – a reincarnation of the GT40 Le Mans winner – this also sparked a desire to return to the world’s greatest endurance race. Innovation through performance

But Ford’s Le Mans return isn’t just about nostalgia. Ford believes in taking on bold challenges and finding innovative solutions for millions of customers. The philosophy goes right back to its founding father. The Ford GT is all about innovation through performance. And because endurance racing was a key target from the very start, both road and track car were developed simultaneously. To maximise its chances at Le Mans, Ford has teamed up with racing legend Chip Ganassi. Chip runs one of the most successful racing teams in the world, winning 17 major

championships and famous endurance races such as the Indianapolis 500, Daytona 500, Daytona 24 Hours and Sebring 12 Hours. It’s been a long-standing dream of his to add Le Mans to his tally of victories. Road to track

Motor racing has always been the ultimate test bed for road cars at Ford. Although the GT is extreme in every way, and the perfect showcase of Ford know-how, the aim is to take ideas learned on the road and put them to the ultimate test on the track. Probably the best example is its twinturbocharged 500bhp 3.5-litre V6 EcoBoost engine. It uses the same clever tech as a Ford Vignale EcoBoost engine to make it extremely light and powerful, as well as highly fuelefficient. This tried-and-trusted engine concept has proven its success in over 5 million production vehicles, making it an ideal, reliable design for endurance racing. And with great results so far, celebrating victories in the Sebring 12 Hours and Daytona 24 Hours. Another key area of development is lightweight technology. Every Ford Vignale road car

FORD AT LE MANS

24 HISTORIC HOURS Ford is returning to Le Mans with Andy Priaulx, Stefan Mücke, Harry Tinknell and Marino Franchitti behind the wheel. They’re aiming to live up to Chris Amon’s 1966 victory with the Ford GT40. How does the New Zealander remember some of the most eventful 24 hours of his live? Chris, how do you look back on that day in 1966? “When I first started racing, the Le Mans 24 Hours was, and still is, one of the most significant events on the international motorsport calendar. To have won that day in 1966 and to have been a part of

benefits from extensive motorsport experience, experimenting with lightweight materials like aluminium. Less weight means higher speeds on the track, plus lower fuel consumption – crucial in endurance racing and, of course, everyday driving. What’s next?

If motorsport pioneers future technology, what’s next? One of the most interesting innovations on Ford’s Le Mans racer is a relatively small component. The engine’s air intake was created

with 3D printing. Ford has used 3D printing to produce half a million parts since 1988 because the technology can get component designs from idea to testable product within hours. This technology is destined for production vehicles sooner than you might think. There are many reasons why this year’s Le Mans 24 Hours is another motor racing landmark for Ford. As well as marking a famous triumph 50 years ago, it’s the latest chapter in a story that started with the pioneering mentality of Henry Ford himself.

Ford’s first victory there was, for me personally, huge. I was only 22 and it took a few days for the win to fully sink in.” How did you prepare for the race? “Preparation was mainly about ensuring that the car set up, seat position, pedals and other things like that were suitable for both [co-driver] Bruce McLaren and myself. Tactics were also discussed at length, as we had driven a very conservative race at the Daytona 24 Hours earlier that year and ended up finishing fifth. As a result, we decided on a far more aggressive approach for this event.” Do people still remember you for winning Le Mans? “Many people still seem to remember our win. I find that gratifying not only for myself but also for Bruce McLaren’s memory. Sadly, he was with us for too few years following our win in 1966.”

The production model of the Ford GT was developed simultaneously with the track car. Ford Vignale

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THE VIGNALE INTERVIEW

Gisele Bündchen Model, mother, business icon

She’s the world’s best-paid model, married to a sports star and part of a very happy Brazilian family: meet Gisele Bündchen, who has learned the hard way that spending time well is an important and precious thing.

ometimes she thinks she’s two different people. The first one, well, that’s just her, Gisele Bündchen. A 34-year-old hard-working professional, empathic, social, often busy with charity work, a mother to two kids and very well organised at work and at home. If she visits a friend whose house is a little chaotic, she feels a strong desire to start cleaning (and she did precisely that once). When she cooks dinner, which she often does, she uses only vegetables from her own garden– her house is 100 per cent eco-friendly. According to her friends and five sisters, she is warm, very loyal, down to earth, modest and cheerfully self-deprecating. And when she looks in the mirror, she sees a woman with – and she is convinced of this – a rather large nose.

The other Gisele Bündchen is the phenomenon. Since she started modelling – in 1994, as a 14-year-old girl – she has appeared in more than 350 ad campaigns, on over 1200 magazine covers and in almost 500 fashion shows. She has worked for Apple, Chanel, Christian Dior, Balenciaga, Dolce & Gabbana, Missoni, Versace, Céline, Givenchy, Bvlgari, Lanvin, Guerlain, Valentino, Ralph Lauren, Earl Jean, Zara, Chloé, Michael Kors, Louis Vuitton and last but not least, Victoria’s Secret (whose stock dropped 31% in just a few hours on the day it was announced she’d stopped working for the US fashion and lingerie giant). When she works for a brand its sales figures always rise – and in most cases very sharply. For example, sales of Procter and Gamble’s Pantene shampoo increased 40% Ford Vignale

With husband Tom Brady and (right page) with son Benjamin.

‘I learned pretty fast. I never was fearful. I always felt like everything was going to be okay – and it was’

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after she started representing the product. One of her own brands – her sandals called Ipanema – sells as many as 25 million pairs annually. Her net worth is estimated at €320,000,000. What’s more, the phenomenon is married to another phenomenon: Tom Brady, the allAmerican football star of the New England Patriots, a player worshipped by football fans (and perhaps some non-football fans too). It’s a cliché but true: it’s a marriage made in heaven. Years before she met Tom Brady, she was engaged to Leonardo diCaprio.

When she looks at this woman, this phenomenon, it sometimes amazes her: is this really me? Yes, it is. Hard lessons

How do you become a phenomenon? In Gisele’s case it started simply enough. She grew up in Horizontina, a small town in southern Brazil dominated by people like both her parents – of German descent. Her father was handsome, her mother was beautiful, and so was and is her twin sister Patricia. And Gisele? Looking back at her high school days, she says: “I was tall and really

‘There are sacrifices. Life is meant to be a challenge, because challenges are what make you grow’ She travelled, alone this time, to Sao Paulo, with money given to her by her father for a cab once she arrived. But, she thought, why not save some money and take the subway instead? “So I got to the station, I went to open my backpack, and my wallet was gone. I had no idea somebody would rob me! In my city, nobody ever robbed anybody. So I was crying. I had to walk to my new model apartment. There were a lot of those times, but I learned pretty fast. I never was fearful. I always felt like everything was going to be okay – and it was.” She learned a life lesson along the way: “Everything that’s worth it has a price. For me to be a model, I had to leave my family. Do you think I liked that? No! There are sacrifices. Life is meant to be a challenge, because challenges are what make you grow.”

thin. The kids in school called me Saracura, which is a bird with really skinny long legs. I was taller than every guy in my class. Especially at that age, you think you’re the weirdest thing that ever walked on earth.” But that changed one day when she visited a Sao Paulo amusement park: “I couldn’t have been more excited! Then this guy from model agency Elite came and said: ‘You should be a model.’ It was the first time in my life that someone thought I looked pretty.” She was 14. She loved her parents and her sisters and she felt safe in her hometown. But she’d made her choice: to start a modelling career.

By the time she was 20, she’d become a famous model. Was she happy? Not exactly. “I was working and working and I was completely detached from my emotions. I didn’t know the toll it was taking on me. I was travelling everywhere, not having stability. I was very abusive of myself. I wouldn’t sleep. I was eating junk food every day and working 10 to 12 hours. No wonder! How much can your body take? I felt overwhelmed by the whole thing. I would cry, but you don’t know where it’s coming from. When I was 22, I hit a point where I thought: I miss my mom; I want to go home; I want to take six months off; I want my support system; I want that grounding thing my family gives me. I felt like: I’m part of this family – take me back, please!” They did, of course; take her back. For six months, she rested, relaxed, stopped smoking

and started eating healthily. She’d learned another lesson. She is, by nature, very competitive, very driven and she attacks every challenge that comes her way. She has learned that although those character traits have brought her lots of success and money, that shouldn’t be confused with happiness. Happiness is having dinner with your family. Having a whole day with nothing in the diary. Going to the local beach with the kids and the dogs. Doing yoga to start the day. Making time for your friends. Making time for everyone and everything that’s really important in your life. That’s time very well spent. Charities

One of her priorities in life is working with charities, not least because she shares their ambition to make the world a little better. Some of her charity work helps those close to home, such empowering young girls in the favelas of Brazil and giving them proper education. But she is also busy working for the Red Cross, with women who have breast cancer, with trying to save the rainforests in Brazil, with promoting solar energy, with protecting African wildlife… the list is almost endless. And then there are the Olympic Games, this summer in Rio de Janeiro. She will be there, of course - as a sports fan, and as a mascot of Brazil. “This world has given me a lot. The one thing you ought to do then is give as much back as you can.”

Ford Vignale

SMART AND STYLISH AROUND TOWN Summer is ideal for getting out your bike and discovering new cities. But not just any old bicycle will do; it has to be designed and built to perfection, reflecting your personal style. We’ve been around the world to find the ones you’ll want and where you’ll want to ride them.

Ford Vignale

TREFECTA DRT

URBAN MOBILITY

TREFECTA DRT

Swiss Quality

The first question that comes to mind: what is it? Well, it’s the closest thing you’ll ever get to owning a motorbike – without needing a licence. In fact, this Swiss-made Trefecta DRT probably looks even cooler, combining bold military design cues with a clever zero-emission electric drive and lots of high-tech gadgets. Its foldable frame is handcrafted from solid blocks of aluminum, making it lightweight and strong enough to take it off road. Power comes from a 4kW electric motor, delivering 250Nm of torque, enabling a mind-blowing top speed of 43 mph. A 60-volt

lithium-ion battery allows for a substantial range of 100 electric kilometres – and an infinite range on pedal-power. It comes with a 14-speed transmission, which allows for automatic shifting as well as electronic gear selection by hand. Then there’s a range of connectivity features controlled by a custom app, using Bluetooth and wi-fi, to adjust bike settings and check a whole range of data such as battery life and range. No surprise that this Swiss army knife on wheels comes at a price. Trefecta fun starts at £17,364 – but the sky is the limit once you choose from the wide range of customisable options.

Where to ride it? Trefecta bicycles were developed in the rugged Alpine region of The Canton of Zug, with an abundance of challenging mountain trails, but the DRT feels equally at home in the upmarket urban scene of nearby Zürich. Of particular interest is the former industrial district of Zürich-West. Highlights include the design and fashion boutiques in the railway arches, several great food markets and the stunning Freitag Flagship Store.

www.trefectamobility.com/e-bikes

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WILLIAMS CYCLES THE URBAN ONE WILLIAMS CYCLES THE URBAN ONE

Modern British craftsmanship

This is cutting-edge design combined with classic British craftsmanship from a small family workshop, using only the finest materials. The Urban One is the brainchild of two brothers, Harry and Tom Williams from Bath, Wiltshire. Obviously, all eyes are on the striking wooden frame. Although it looks deceptively oldfashioned, it’s made from a high-tech composite material, mixing bamboo and flax. This creates a bike that is stiff when you need to accelerate 24

Ford Vignale

through the city but it’s also well capable of absorbing vibration through cobbled streets. There’s also use of titanium and alloy to reduce weight. A fancy feature, ideal for urban cruising, is its stepless-shifting transmission, which will seamlessly glide across a 360 per cent gear range via a grip-shift lever. Then there’s the impressive mechanical disc brakes and silent NuVinci belt-driven drivetrain, with which engineers will fall in love. Given all the high-tech materials and craftsmanship here, a price of £2,500 seems fair. www.williams-cycles.cc

Where to ride it? Wiltshire offers amazing two-wheeler opportunities, with Bristol being UK’s first cycling city. Take the Bristol to Bath Railway Path, one of Britain’s top 10 cycling routes. Or explore the Bath Two Tunnels, which connect Bath to the Midford Valley, and incorporate the Devonshire Tunnel and Combe Down Tunnel, the longest walking and cycling tunnel in Britain.

FORD’S AMBITIONS FOR SMARTER URBAN MOBILITY VAN MOOF ELECTRIFIED S

An electrifying experience

Ever since Taco Carlier could ride a bicycle (being Dutch, about the same age that he could walk), he has dedicated himself to creating the ultimate urban bike. He and his team at Van Moof studied how urban commuters use their bikes and what clever functionalities could be added to the basic bike design to make it a clever alternative to cars and public transport. Their newest creation is the Electrified S, probably the ultimate electric commuting bike. It doesn’t look clunky like the average electric bike, because all the technology and batteries are neatly tucked away in the frame. And it’s lightweight, at only 18.5kg. Electric assist will help you go twice as fast with minimal effort and can get you across Manhattan five times on a

single charge. Bike thieves don’t stand a chance, because it doesn’t have a key-operated lock. Instead, simply slide it open with the app on your smartphone, which even features anti-theft tracking. Price: around £2,315.

For the first time in the history of our

www.vanmoof.com

to sustain the quality of life in urban

planet, more people live in cities than in rural areas. With this trend towards greater urbanisation set to continue, we will be faced with substantial challenges areas. Ford has dedicated itself to this challenge by establishing the Ford Smart Mobility plan, to use technology and innovation to make people’s lives better.

Where to ride it? Carlier’s favourite city to explore on two wheels is New York, and especially Brooklyn. The Brooklyn waterfront route is a must, with lots of first-rate new bike lanes, tremendous views of the Manhattan skyline and great shops and coffee stops along the way. It runs all the way from Greenpoint to Sunset Park, around 12km and will take you less than an hour.

While continuing to focus on its core business – designing, manufacturing and servicing cars, SUVs, trucks and electrified vehicles – Ford is also pursuing emerging opportunities to become a leader in smart transportation. Key areas of the Ford Smart Mobility plan are connectivity, autonomous vehicles, the customer experience, data and

VAN MOOF ELECTRIFIED S

analytics and mobility. With regard to urban mobility Ford has conducted more than 30 global mobility experiments to gain insights into changing consumer transportation preferences. Several ongoing pilot programmes are under way, including: GoPark, which builds a predictive parking system in London capable of directing drivers to streets where they are most likely to find a space; and GoDrive, a car-sharing programme also in London that provides vehicles with guaranteed parking at busy locations, such as London City Airport.

Ford Vignale

TRUE COLOURS Robert Wolff is the Ford Vignale colour expert. So what exactly makes something a Ford Vignale colour? How do you create it? And how do you become crazy about cars and colours in the first place? Robert tells us.

Ford Vignale

VIGNALE DESIGN

obert Wolff fondly remembers his first car. He was learning to drive and his parents gave him a second-hand Ford Escort. “It was Caribbean Blue!” he says. “I really liked it, that shade of blue. My parents bought it just because, as a second-hand car, it was inexpensive but, for me, it was wonderful, fantastic. My first car – in that colour!” Cars and colours: both fascinate Robert. He works as the Paint Technical Expert in the colour and material design department of the Ford Design Studio near Cologne and he focuses on the exterior colours of Ford Vignale models. Together with the designers, he develops Ford Vignale colours, such as Nocciola, a sparkling golden brown colour, or Ametista Scura, a rich, dark purple, or Milano Grigio, a stately, shining grey. For him, it’s a dream job. He studied engineering and as part of the Ford university programme, he became an apprentice at a Ford plant. In 2009 he has been working as an intern on paint engineering. His thesis at the university? No surprise: it was on paint engineering. He says: “The fascination with cars doesn’t run in the family. My mum can’t even understand why I’m so fascinated by cars. For her, a car… well, is a car. But there’s one other thing for her, too: it must be red. So maybe I inherited the colour obsession from her.”

‘Ford Vignale colours make the car even more premium. They underline its geometry’ Ford Vignale

Nail polish

To develop a new colour usually takes 36 months. It always starts in a workshop and involves all the Ford Vignale designers and everyone else in the colour and painting teams. Robert says: “In the development phase, you strive for a feasible product but, in the end, there’s the colour philosophy: to have the best colours on the market. So, of course, we need to push it to the limit: get more effect; get nicer colours; get brighter colours. The designers

Ford Vignale

come to you, saying: we want something more premium or more vibrant or more brilliant. They come with things – a piece of leather, an item of furniture, a page from a magazine. One designer I used to work with always came with her nail polish: ‘That’s what I want to have – a colour exactly like this.’ All examples and suggestions are put on boards. We have a look at it, then another look, and discuss it… You need a lot of patience, sure, but it is a fascinating process. The trends in colour are part of the

By mixing pigments the process of finding the right colour for a Ford Vignale model starts. This process demands lots of patience – and months of work.

‘These amazing designers around me, they inspire me – and they’ve taught me to push the limit’ process: which colours do we see growing in popularity and which ones are decreasing? Not only in the automotive sector but also, for instance, in furniture design, in interior design. That’s why our designers visit lots of furniture fairs and other exhibitions – to get inspiration, but also to take a good look at colour trends. They do a lot of trend watching – on the street, in shops, on the internet, in magazines… We don’t look too much at colour trends in fashion. Fashion is too fast. It changes at least twice a year – and you buy a car and its colour not for the coming months but for the coming years.” Special treatment

During this long process, one question keeps cropping up: is this colour really a Ford Vignale colour? Robert says: “Ford Vignale colours should be colours that make the car even more premium. They are selected to underline the geometry of Ford Vignale cars and they also get a special treatment in the paint shop. These colours are really special because they’re not offered on any other car line. Nocciola was the first colour we developed – a really nice brown

with golden highlights and with the mica effect, the element in the paint that gives the Ford Mondeo Vignale Nocciola its extra-bright sheen. Everyone wanted it to be perfect. We discussed it a lot and made many samples.” Then there are the other questions, asked mostly by Robert himself. We want to develop this colour but is it feasible? Can our paint suppliers produce it? Can the Ford car plant in Valencia, where the Ford Vignale models are made, implement it? “Most of the team members are designers. Designers think differently from engineers. They have this ‘can do’ mentality. ‘We want this: let’s go for it!’ I always ask: but how are we going to do it? But these amazing designers around me, they inspire me – and they’ve taught me to push the limit.” Secret formula

After 18 months in this process, the paint is used on real cars. “And then,” Robert says, “the time comes to make a decision. I have to make sure that all the technologies we have can reproduce this colour. Then we develop it, together with a supplier. When we have the exact colour we want, we have the master. We have the formula, which is secret, like the Coca-Cola formula.” At the end of the year, the Ford Vignale palette will have two new colours: a deep blue and a ruby red. “They 100 per cent convey the Ford Vignale feeling – very nice-looking colours that give you that premium feel.” But what colour is his own car? “A Stealth Grey Focus ST. I love that colour! On a Ford Focus, it just changes the car. It’s just made for it. And it’s a polarising colour. You either like it or you don’t. It’s a colour that makes a statement – just like Ford Vignale colours.”

A new colour is tested by Ford customers and potential customers, but it’s also tested by the Florida sun and heat and in other weather conditions. The quality of the paint on a new car must, by Ford’s strict standards, remain consistent for at least 12 years. Ford Vignale

FORD S-MAX VIGNALE

AN OWNERSHIP EXPERIENCE

Ford Vignale

FORD S-MAX VIGNALE

The Ford Vignale family is expanding rapidly in 2016 with the Ford Kuga Vignale and the Ford Edge Vignale coming later this year and now, first, the Ford S-MAX Vignale. Like the other family members the Ford S-MAX Vignale exemplifies the highest expression of Ford with quality in every detail. A combination of the finest craftsmanship, the newest technologies and a truly unique ownership experience.

he Ford S-MAX Vignale comes in exclusive body colours, like Vignale Nocciola, Red and White. The interior is covered with hexagon-quilted Windsor leather, the seats and the interior doors are made of the best, most durable materials. Attention to detail, to every detail, is key to the Ford Vignale philosophy. Designers, engineers and craftsmen spend months – sometimes years – on even the smallest details of the Ford S-MAX Vignale. And also on the newest, finest technology. Take for instance the perfect sound system of the Ford S-MAX Vignale, combined with the Active Noise Control system that provides an oasis of calm. Every Ford S-MAX Vignale is equipped with Ford SYNC 3 with Voice Control and 8" Touch screen; this system lets you control infotainment with simple, effective voice commands. Push the button and say ‘I need a coffee’ and it will guide you to the nearest café.

Not only the car is state of the art, so are the services that come with it; the Ford S-MAX Vignale is an ownership experience. Each FordStore has a special Ford Vignale lounge where the customer is welcomed by the Vignale Relationship Manager; they listen carefully to your wishes, take all the time for you and will be there throughout your entire customer journey and beyond. That’s crucial to the Ford Vignale philosophy. The Vignale Relationship Manager knows how precious your time is. So if your Ford S-MAX Vignale needs a wash, your Vignale Relationship Manager makes sure your car is picked up, cleaned and delivered back to wherever you want. Like all other members of the Ford Vignale family the Ford S-MAX Vignale is not only a car – it’s an experience. A very special one.

Vehicle shown may not represent full UK or Ireland specification. Ford Vignale

SWIMMING ON TOP OF THE WORLD

Need a quick escape during your summer in a city? Rooftop pools are your go-to. There is nothing like swimming on a rooftop with a city beneath you. Donâ&#x20AC;&#x2122;t fancy a swim? Most rooftop pools offer excellent bars for a drink as well. For anyone who is looking for an urban oasis, we present these 10 from around the world. Theyâ&#x20AC;&#x2122;re absolute must-visits.

Ford Vignale

‘The 150m pool offers an amazing view over the city skyline from a heady 57 floors above ground’

ROOFTOP POOLS

Romeo Hotel Naples, Italy Naples, city of food, city of tailors, city of Romeo. Romeo? But wasn’t that Verona? No, not hotel Romeo. This designer hotel, rated by Condé Nast Traveler as one of best newcomers in the world, is located in the heart of the city, just a short walk from the city’s main attractions. The hotel is a perfect synthesis of modern design, contemporary art and classic ‘Made in Italy’ at its finest. Its rooftop pool is also very fine – small but impressive and located on the ninth floor. Making the most of the hotel’s urban coastal location, bathers can also oversee the dock workers unloading crates at the port and gaze at distant Vesuvius or Capri. Bella vista!

Marina Bay Sands Hotel Singapore Want to experience what it’s like to swim on top of the world? Well, the closest you’ll get to this feeling is probably jumping into the infinity pool of the Marina Bay Sands hotel in Singapore. The 150m pool offers an amazing view over the city skyline from a heady 57 floors above ground. Besides the extraordinary pool and views, the SkyPark roof also houses several restaurants, bars and a spa and gym. The only downside here is that the pool is accessible exclusively by hotel guests. Other visitors can book tickets for the SkyPark observation deck, to at least enjoy the tremendous views over this city.

Ford Vignale

Soho House New York, USA Soho House was founded in London in 1995 as ‘a home from home for people working in creative fields’. Today, there are houses in Berlin, Istanbul and several US cities, including New York. The hotel is situated in Manhattan’s fashionable Meatpacking Disctrict and even though this is a members only hotel, it’s occasionally possible for non-members to book a room. Those who do manage to score a room receive access to all areas of the club, including the famed rooftop pool. Being heated, the pool is open all year round. Food and drinks are served at the loungers and tables all day during summer months.

Grand Hotel Central Barcelona, Spain Standing on the roof of this elegant five-star hotel, you get spectacular views over Barcelona’s El Born area and famous cathedral. Located close to several metro stations and within walking distance of many of the city’s main attractions, the hotel makes an excellent base for a stay in Catalunya’s capital. On the roof, the pool stretches towards infinity and its SkyBar is recommended for those who know how to enjoy the small pleasures of life while savouring an exquisite cocktail to the sound of gentle music. During the daytime, the SkyBar is exclusively for hotel guests, but in the late afternoon, it opens its doors to anyone who feels like having a drink while floating above the city.

Ford Vignale

So Sofitel Bangkok Bangkok, Thailand Rising 30 stories above the city, So Sofitel Bangkok hotel is where design, technology, pleasure and luxury mix perfectly. With an interior partly designed by French fashion designer Christian Lacroix, the hotel boasts an impressive combination of French and Thai design. Impressive is also the correct word for the rooftop swimming pool and the monthly – world-famous – So Pool parties organised there. Deep house is the music of choice around the main poolside area, and hip-hop beats rock the garden. Running for eight hours, the non-stop party action starts at 13:00 and gets busy almost instantly. Not around when this epic party is going on? Don’t worry. On other days, the pool area is a perfect place to swim, sunbathe, sip and enjoy the view over Bangkok’s’ impressive skyline and the Lumpini Park.

The Joule Hotel Dallas, USA Going to Texas? Be sure to visit Dallas and especially The Joule, a five-star boutique hotel set in the heart of the city’s business district. Located in a 1920s bank building, with dramatic art installations, a world-class spa, clever design and award-winning food and drink, The Joule is not to be missed. And that’s before we mention its exquisite pool, which gives guests the sensation of swimming out beyond the hotel’s edge, while overlooking the hustle of downtown Dallas. The pool literally hangs out of the building and, with its spectacular glass side, allows swimmers to look right on to Main Street below.

Ford Vignale

B2 Boutique Hotel Zürich, Switzerland What better place to unwind than in a spa while overlooking breathtaking Zürich and the surrounding mountains? In 2011, the roof and storage vaults of the former Hürlimann brewery were transformed into luxurious spa zones, resulting in the Thermalbad & Spa Zürich. Here you can bathe in the mystic grotto in the old brewery’s 100-year-old vaulted stone walls and then enjoy beautiful views of Zürich’s skyline from the outdoor rooftop thermal pool. The B2 Boutique Hotel opened its doors a year later, resulting in an exciting mix of industrial charm and luxurious design. So when the bathing tires you out, book a room here.

‘The heated rooftop pool is coloured red and has an underwater sound system’

Hotel Unique São Paulo, Brazil Fan of architecture and travelling to São Paulo? Be sure to stay at Hotel Unique, or at least go and have a drink or bite at SKYE Bar, its famous rooftop bar. Renowned Brazilian-Japanese architect Ruy Ohtake is responsible for the building’s distinctive design, which was hailed by critics as one of the seven wonders of the modern world. In line with the outstanding look of the hotel, its heated rooftop pool is coloured red and has an underwater sound system. To top off the glamorous poolside feel, it’s lined by chic white loungers and brash ruby-red beanbags. SKYE Bar has a casual hip atmosphere, with a DJ spinning tunes from 21:00 onwards.

Ford Vignale

Hotel W Amsterdam, The Netherlands Amsterdam might not be the first place that pops into your mind while thinking about rooftop pools. However, with the opening of Hotel W in 2015, the city’s first rooftop pool has arrived. Right in the famous centre, with the Dam Palace as its neighbour, the 22m pool is the place to be this summer. Situated next to the pool, on the sixth floor, is the lobby, with its glass ceilings and walls and a panoramic view over the city. The pool and its lounge bar are open to the public. Anyone who enjoys a drink at the bar is free to take a refreshing plunge in the pool.

Adelphi Hotel Melbourne, Australia The Adelphi was the first boutique hotel in Australia when it opened in a converted nine-storey warehouse with a minimalist industrial design in 1993. More than 20 years later, the hotel has been re-opened by new owners, who have rescued it from liquidation – and the Adelphi looks better than ever. With five stars and a dessert-theme throughout (candy-shaped stools, jars of sweets in every room) the Adelphi is as hip as ever. One of the hotel’s most surprising spaces is the striking rooftop pool deck, with a glass-bottomed, cantilevered swimming pool that extends a full two metres beyond the building’s periphery.

Ford Vignale

‘The customer wants to be treated like a friend’ Laila Pawlak is a customer relationship expert and advisor to Ford Vignale. She talks about the difference between fast, cheap services and very special customer experiences – and about the all-important factor of time for customers.

aila Pawlak starts with a simple example, recognisable to most of us. Twice a week, she visits a spa in her neighbourhood. The spa doesn’t collect any unusual data about her for a computer to analyse it. The people there just know what this regular customer does and does not want. They treat her like a friend. It’s the classic customer experience. Another example, a digital one. Pawlak is a Netflix addict, the highly successful streaming video on demand company. Netflix does collect data: what you watch, what you don’t, at what time, your preferences. Using smart algorithms, Netflix knows when you like family drama or gangster movies or sitcoms. And when you love, for instance, family drama, it will make special suggestions: we have this for you, and this, and this, and chances are you will like it. “They are like a friend, too,” Pawlak says. “A friend knows which wines you prefer, which music, which food. Netflix knows exactly what I wish to see.” It’s the new digital age customer experience. A third, very different example. If you buy

Ford Vignale

an iPhone, it is delivered in a box – a beautiful box. Many of those who buy an iPhone keep the box, almost as a shrine. The process of opening the box is even called the unboxing experience. “It’s an extra from Apple,” she explains. “An extra experience. It works. Before you start to use your phone, the experience has already started with that box. You think: hey, this phone, it is really, really special!” Luxury experience

These are just a few examples of providing a good customer experience – treating customers in such a way that they feel special, so that buying a product or a service becomes a special experience. Pawlak is an expert in this field. Together with her partner she runs the Copenhagen-based company DARE2. Among other things, she does consultancy work for companies on how to hire the right people, how to leverage exponential technologies, how to look at your organisation in a fresh way and, above all, how to connect with your customer.

‘The Vignale Relationship Manager chooses what is best for his customer. There is nothing scripted’

CUSTOMER EXPERIENCE

Ford Vignale

‘Time is our scarcest resource, so we’re becoming increasingly concerned about how we spend it’

Laila Pawlak in the offices of her creative DARE2 company.

She is also involved in the Ford Vignale experience by focusing, again, on the customer relationship. She says: “Customer experience does not belong to just one department of your organisation. It ought to be in the genes of an organisation. We call it unapologetic customer perspective. The customer is key – always. If you don’t have that, you’re not going to survive as a company.” Customers have changed a lot in this digital age. They, and not companies, are in control. They surf the internet for the best buys. They compare, read reviews and search for unique, exclusive deals. Pawlak sees a distinction: “Customers either want to save time or savour time – spend time well.” For example, she uses Spotify. This gives her cheap and fast access to her favourite music at any time of the day and Spotify knows her taste. But her partner is crazy about vinyl and he collects hundreds of records. “Why?” Pawlak says. “Because it gives him a luxury experience, a special experience. That’s the way it works now: you either want to save time via fast, cheap services or you want to indulge time – in luxury, in special experiences. The winners will be those companies that give

you a true experience that is really focused on you, customised for you. At the other end, you will get super-fast, super-cheap services. Those in the middle will have a big problem. Like CDs. They were not fast, not cheap, and they didn’t give you a feeling of luxury. Well, they’re gone, forever.” The most customised services she knows are the so-called Genom Tests: “They can tell how you should sleep, how to work out, what to eat, or provide you info about your ancestors or risks for special diseases. It does not get more personal than that, because it is all about you and 100% customized. In the near future, you’ll go to the supermarket and your app can probably tell you what to buy and what not to buy, what is good for you, for your body, based on those tests.”

employees work with scripted answers. Not at Zappos, whose customers are offered real, human conversations, where people ask you the right questions and come up with smart advice – and not only about shoes. “Their record conversation with a customer is about 10 hours. A 10-hour conversation! But it works. As a customer, you feel treated like a friend. You know they really care,” says Pawlak. Another example, again from her personal life: “I selected my choice of internet provider based on being able to talk to an actual person. I pay twice as much but I get real personal service. They pick up the phone when I call. I’m not tech-savvy. I need somebody who asks the right questions when my website is down. They do that. And that’s a luxury, too.”

10-Hour conversation

Time is currency

Sure, data is getting more and more important in the customer experience but in many cases, people are still key: how they make contact, real contact, with the customer. Take Zappos, the US-based online shoe company. If you, as a customer, have a complaint or a question, you usually end up talking to a call centre, where

So, of course, is the Ford Vignale experience. Pawlak is involved in the Vignale Relationship Managers Excellence Programme – a programme from Ford for the FordStore personnel designed to recognise excellent customer service, where time, quality and personal attention are the three pillars. Ford Vignale

“If something happens, or if I just have an urgent question, a person – a real person – listens to me and helps. He understands me. We all want that somebody who takes care of us, gives us a special feeling, gives us time, attention. Being greeted by a real actual human being and having that person pay personal attention only to you, showing empathy for your individual situation and authentically caring about your personal needs is becoming a very valued luxury. The Vignale Relationship Manager wants to know your wishes and preferences. There is nothing scripted. He listens, he asks the right questions and he wants to know who you are, what you do for a living and clearly, what car suits you best. The Ford Vignale service is customised. The Vignale Relationship Manager creates his own relationship with the customer. He treats you like a friend.” Another crucial factor of the Ford Vignale service is time. Pawlak: “In today’s busy world, time is a currency just like money. Time is our 42

Ford Vignale

scarcest resource, which means we’re becoming increasingly concerned about how we spend it. A car has to be washed once in a while. You sure have better things to do than that. For you, it is a waste of time. The Ford Vignale service does it for you.. No time wasted. That’s just one example of the Ford Vignale experience. Nowadays customers have zero patience! Time is valuable and customers expect solutions delivered to us effortlessly in no time. That’s also an important part of the Ford Vignale customer journey. “On the other hand, if you visit the Ford Vignale lounge in the FordStore, you are there for the customer experience. The Vignale Relationship Manager has all the time in the world for you. You are treated very well. And it’s all personal. It’s customised. It’s for you. He exceeds your expectations. You feel part of a special group – the Ford Vignale community. It gives you a good, satisfying feeling. That’s another part of the Ford Vignale experience: time very well spent.”

She summarises: “When people buy a car of course they want luxury in the actual car, but the way you are treated as a customer, the whole customer journey, should be all luxury, too. I think that is what The Vignale Experience is all about.” Later, after the interview, Pawlak drives us through the centre of Copenhagen. “Wow!” she says. “I must be the first one in Denmark to drive the Ford S-MAX Vignale! Hey, that’s a very special experience, too.”

His & Hers Not sure what to take on your summer city break? Weâ&#x20AC;&#x2122;ve made some recommendations for you, inspired by the styles of customer experience expert Laila Pawlak and Berlin based (lifestyle) publisher Kai Petermann.

Leather sneakers, Ferragamo www.ferragamo.com

Berlin based lifestyle publisher Kai Petermann is an authority for all men who check out his

Scarf, Lacoste

online magazine Heldth

www.lacoste.com

(www.heldth.com) for the latest

Headphones H.ear, Sony

in high-class must-haves.

www.sony.com

Heâ&#x20AC;&#x2122;s a specialist in storytelling for brands and recently appointed ambassador for the Ford Mondeo Vignale.

Camera, Cybershot RX100 IV, Sony www.sony.com

Grey canvas bag, Voyage www.voyagebrand.com

Eau de parfum, The One, Dolce & Gabbana www.dolcegabbana.com

Leather Ipad case, Travelteq Watch, Speedmaster, Omega

www.travelteq.com

www.omegawatches.com

Leather Iphone sleeve, Ford Vignale Collection

Crocodile belt, Mc Gregor

www.vignalecollection.com

www.mcgregor-fashion.com

Sunglasses, Gucci www.gucci.com

Ford Vignale

Key ring, Longchamp www.longchamp.com

VIGNALE SHOPPING

Scarf, Ford Vignale Collection

Leather Weekender, Ford Vignale Collection

www.vignalecollection.com

Coral necklace, & Other Stories www.stories.com

Panama hat, Rag & Bone via www.netaporter.com

Eau de toilette, Gucci Guilty stud limited edition, Gucci www.gucci.com

Metal bracelet with snakeskin, Calvin Klein www.calvinklein.com

Leather wallet, Salvatore Ferragamo

Leopard print clutch, Escada

www.ferragamo.com

www.escada.com

Laila Pawlak is a customer experience expert who runs Jackson sunglasses, Chloe

Watch, Emporio Armani

www.chloe.com

www.armani.com

the award winning Copenhagen based DARE2 agency that specializes in developing transformational customer experiences. For Ford sheâ&#x20AC;&#x2122;s helped build the Ford Vignale experience by training and inspiring the Vignale Relationship Managers (read the

Sophia Webster, Poppy Leather Sandals

interview on page 40).

www.sophiawebster.com Ford Vignale

48 HOURS IN ANTWERP It’s compact. It’s medieval. It’s hot and hip. It’s a design devotee’s paradise. It’s a culinary heaven. It’s Antwerp – just made for a perfect weekend.

Friday 17:00

breakfasts. It’s located right in the heart of the old Jewish neighbourhood.

Getting there

The train takes you in an half hour from Brussel’s internal airport to Antwerp Central station. Antwerp Central Station is an enormous, majestic, neo-Gothic palace, right in the heart of the city. According to locals it is the heart of the city. It is a great way to start your visit.

Hilton Antwerp Old Town (Groenplaats 32) They say the grand hotels are becoming hip again. This is a Hilton but, first and foremost, it’s a classic grand hotel. In the ‘old town’. Belle Époque meets stylish sophistication.

18:00 Check-in

Freshened up? Then let’s stroll. Almost all of Antwerp’s attractions are within walking distance. The cathedral is a good place to start. It has been the pride of Antwerp since it opened in 1521 and its famous tower rises 123 metres above the city. You’re now in the medieval part of Antwerp, with its impressive, baroque houses around the marketplace and beyond, all in the shadow of the cathedral. Hungry? Let’s go for dinner – and return to the 21st century.

Hotel Julien (Korte Nieuwstraat 24) Sure, it’s a stylish designer hotel. But it’s also informal and friendly – a home from home. It’s popular with the fashion crowd (and everyone else who likes tasteful design and laid-back hospitality). Boulevard Leopold (Belgiëlei 135) Antwerp has dozens and dozens of excellent B&Bs. This is one of the very best. Large rooms, stylish design, nice hosts and excellent 46

Ford Vignale

19:00 Savour the 16th century

Hotel Julien, Korte Nieuwstraat 24

CITY SEARCH

Balls & Glory, Godefriduskaai 30

21:00 Savour the 21th century

Fiskebar, Marnixplaats 11

Walk southward from the cathedral and you arrive in ’t Zuid, Flemish for ‘the south’. A trendy part of Antwerp, ’t Zuid is filled with restaurants – from good to very good to excellent. Residents of Antwerp have been known for their love of – and culinary skill with food for centuries and this shows throughout the city. In ’t Zuid, try Fiskebar (Marnixplaats 11), one of the most praised restaurants in Belgium. The design is Scandinavian-meets-French, the atmosphere once again friendly and informal, and the food… well, the food is fish, fresh and pure. Nearby on ‘t Eilandje ( Flemish for ‘the little island’), you’ll find Balls & Glory (Godefriduskaai 30), where they serve, of course, meatballs. They’re handmade and probably the best meatballs you’ll ever eat.

When you’ve had your fill of them, stroll through ’t Zuid and visit one of the many trendy bars and try a Flemish sour brown ale – an experience in itself. Or try one of more than 100 other typical Flemish beers (but watch out: they can be rather strong). 23:00 Let’s dance

Café d’Anvers (Verversrui 15) sounds oldfashioned and is located in a 16th century building, but it’s one of the most famous clubs in Europe. It opened its doors in 1989, just when house music was on the up, and has outlived every trend since with ease. If you’re still in ’t Zuid, try Sips (Gillisplaats 8), Antwerp’s most famous cocktail bar, founded by a sailor. (Antwerp has one the biggest harbours in the world.) From standard cocktails to the most exotic ones, Sips serves them.

Ford Vignale

St Vincents, Klein Markt 13

Espoo, Vlaamsekaai 57

Saturday 10:00 Breakfast with a view

Everything is fresh at Coffeelabs (Lange Klarenstraat 19). It’s healthy and tasty. In summer the rooftop is open, so you can enjoy your breakfast and views of the old city. 11:00 Hit the shops

Classic, expensive brands? Check. Hip design? Check. Handcrafted, classy items? Check. Antique and flea markets? Check and check. Antwerp has it all – and again, two legs are all you need to have a grand shopping experience. We’ve picked two must-visits. One is St Vincents (Klein Markt 13), founded by two corporate lawyers, and it sells only high-end items. Brands include Zenology (cosmetics), Anecdote (clothes), Bukvy and Arteria (bags) and Monsieur Lacenaire (baseball jackets). 48

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Upstairs, there’s a gallery and a coffee – and the coffee brands are of the highest quality too. The other retail essential is Espoo (Vlaamsekaai 57), which is in ’t Zuid. It’s a big, big space where they sell items by northern European designers (UK, the Netherlands and, foremost, Scandinavia). Many items are handcrafted, all made with love. And then there is the interior: cool, smart Scandinavian. Between the cathedral and ’t Zuid, you’ll find the MoMu (Nationalestraat 28), Antwerp’s fashion museum. Over the past 25 years, Antwerp has become a breeding ground for young fashion talent. Designers like Dries van Noten and Walter van Beirendonck have become world famous. Around the MoMu, boutiques offer the best of the Antwerp fashion phenomenon. Stay, Nationalestraat 49

De Burgerij, Sint-Laureiskaai 2000

SIPS, Gillisplaats 8

13:30 good s Time for a bite Stay (Nationalestraat 49) stands for ‘style, taste and you’ and is a wonderful combination of stylish clothes and accessories and tasteful lunches. Shop, eat and enjoy. De Burgerij offers the best burgers in town – no fast food here but honest, fresh meat. They have three locations, each combining a relaxed atmosphere with chic design. And, oh yes, very kid-friendly. 14:00 Terrific views

Look at the MAS (Hanzestedenplaats 1) and say: wow! It truly is a ‘high’-light of modern architecture. Inside this museum, they show you all you need to know about the city, its history and its harbour, focusing on all your senses. As a bonus, there are breathtaking 360-degree views of the city and the river Schelde. Another bonus: you can bring your own food and have a picnic: the MAS will even lend you free picnic blankets.

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14:30 Antwerp’s famous son

Peter Paul Rubens lived in the 16th century, the golden age of painting, and today he is regarded as Belgium’s greatest painter. The Rubens’ House (Wapper 9-11), a design by Rubens himself, is a beautiful, monumental place, based on the classic Italian palazzos. Step into the living quarters of a great artist – and step into another age. 16:00 Harbour of creativity

Antwerp has 18,000 people working in the creative sector. Fashion and furniture designers, video artists, computer game designers, movie producers and directors, stage writers, painters – you name it. The city is a 24/7 creative hub. Antwerp is also famous for its arts and fashion academies. This year, until October, Antwerp will honour its creative citizens with the ‘Born in Antwerp: harbour of creativity’ initiative. You can see what designers make and, often, how they make it. The heart of ‘Born in Antwerp’ is in Hangar 22 aan de Kattendok Oostkaai. Don’t miss it.

The Dirty Rabbit, Gentplaats 1

18:00 Cocktails, anyone?

Go to The Dirty Rabbit (Gentplaats 1). There are lots of cocktails, of course, but the interior of the bar is very special too. You’ll feel like part of an American road movie. 20:00 Make a life-long memory

Restaurant The Jane (Paradeplein 1) is located in an old church and three-star Michelin chef Sergio Herman and his team are actually cooking on the former altar. The food is overwhelming. So are the windows, the ceiling, everything – this place is a restaurant but looks like a workplace for the top designers of this world. And there’s the lamp. The Lamp. It’s very big and very beautiful. You’ll enjoy an evening you will never forget.

The Rubens’ House, Wapper 9-11

Restaurant The Jane, Paradeplein 1

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Cargo Zomerbar, Park Spoor Noord

Sunday 11:00 Diamond city

With a yearly turnover of €23 billion, Antwerp is the diamond capital of the world – and has been for several centuries. The diamond district is just behind the Central Station. Take a look at all that shines or, more strictly, refracts. Want to buy? Be warned: most places do not have fixed prices, so you’ll have to bargain. 13:00 is the di Sunday brunch

Cargo Zomerbar is located in trendy Park Spoor Noord, which used to be an old marshalling yard. The whole surrounding feels industrial cool and Cargo Zomerbar is housed in an old warehouse. Make sure to make reservations for their brunch overlooking the pond! 14:00 Antwerp by boat

A fitting way to end your trip: see Antwerp and its huge port from the water. You sail past giant container ships hundreds of metres long and experience the huge scale of the port area. And you gain a new perspective of the city: medieval and modern, the perfect mix.

Headquarters of Born in Antwerp.

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TRAVEL

TIME Why wait for the future to come to you when you can benefit from it now? Here are some cool life-improving innovations that will put you ahead of the curve.

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SMART TRAVEL

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Personal drone Met Lily yet? Lily is a drone that flies itself. No controller is needed. When you throw Lily in the air, ‘she’ turns on in a millisecond and starts doing her job. She keeps close to you to capture high-quality videos and pictures. Lily measures just 26x26x8cm, which makes her the ideal companion for this summer. www.lily.camera

Disobedient camera The Camera Restricta of German designer Philipp Schmitt is “a disobedient tool for taking unique photographs,” according to his creator. Schmitt is not a great fan of mass tourist streams all taking the same pictures of the same object. So his camera – not for sale, but we adore the idea it would be – stops functioning when it finds out that the highlight you want to photograph has been taken too many times before. Through GPS, it self-locates and when it finds too many pictures online that have been geotagged in the neighourhood, the viewfinder becomes unavailable and the shutter retracts. www. philippschmitt.com

Pocket-sized interpreter Modern technology can keep us from being lost in translation. The app Photo Translator Free, available for iOS and Android devices, has the ability to recognise text from your pictures and translate it automatically. Almost 40 languages are installed, including Arabic, Chinese, Japanese and Hindi and almost all languages spoken in Europe.

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Speakers on the go The Sound Cover of Onanoff looks like just another iPad case and stand. But the ultra-thin cover holds a secret: built-in speakers. When the iPad is placed in the cover it connects wirelessly via Bluetooth to the small boom boxes, amplifying the volume by up to 400 per cent. The Onanoff Sound Cover weighs just 570g and is good for 15 hours on one charge. www.onanoff.com

‘The suitcase can detect its owner and follow him or her all around the airport’

Followmehome suitcase In need of a state-of- the-art suitcase? Israeli company NUA Robotics have now founded an automatically following one. Thanks to a camera sensor and Bluetooth technology, the suitcase can detect its owner and for example, follow him or her all around the airport. To have full confidence that your luggage will not be taken away from you while walking freely around, the suitcase has an anti-theft alarm. It’s still a prototype but NUA Robotics plans to launch the smart suitcase within a year and potentially the technology will become available for other uses. We’d vote for supermarkets to equip their shopping trolleys with it.

FLY LIKE THE RICH AND FAMOUS Ever realised that 40 per cent of private jet flights happen without passengers on board? Such journeys are made to fly the jet home or pick up its owners elsewhere in the world. To fill up those empty jets, the luxurious planes can be booked by anyone via JetSmarter, Blue Star Jets and PrivateFly. They offer thousands of jets to choose from. And it is actually quite affordable since discounts run up to 75 per cent. You’ll pay for the entire jet and not for individual tickets, so inviting all your friends or family members gives you a better average fare. Wanting to fly like the rich and famous may have some disadvantages as well. When the (most likely famous) owner needs the jet suddenly for his or her own flight, yours will be cancelled. www.jetsmarter.com www. bluestarjets.com www. privatefly.com

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Hamad International Airport, Doha, Qatar

A shot of caffeine Travelling is great but it can hit your energy levels. A cup of coffee may help you through those moments when you feel sleepy. Minipresso – a tiny (17.5cm) handheld coffee maker weighing just 360g – brings you the joy of an instant caffeine shot. The water tank holds up to 70ml and under an eight-bar pressure, your cup of espresso is being made. On the go. www.wacaco.com

‘Now you can stay connected when your smartphone has no wi-fi or mobile signal’

Offline? Stay connected Your smartphone is great, until you lose the wi-fi or mobile data signal, right? Well, now you can stay connected when you’re off the grid, thanks to GoTenna. This sleek, rugged device and accompanying app hook up to your iOS or Android device via Bluetooth to create your own network. This enables you to share locations and do one-to-one or group messaging. The messages are encrypted and not stored anywhere so it’s safe and secure. www.gotenna.com

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THREE AIRPORTS WHERE TIME FLIES Spending time at an airport can be boring. But at some, a little delay won’t bother you at all. These front-running airports give you metropolitan-style options and facilities.

#1. Hamad International Airport, Doha, Qatar The Vitality Spa at Doha’s Hamad International Airport offers a 25m swimming pool, a hot tub, a gym and even two squash courts. There is so much diversion that you have to remember what you are really there for: catching your flight.

#2. Helsinki-Vantaa Airport Probably the best way to kill time at an airport is to take a nap. At HelsinkiVantaa Airport, you’ll be redirected to the GoSleep pods area. Here, giant eggs offer you the cocooning experience of lying in your own bed. Don’t forget to set your alarm clock. Hourly rate: €15, including pillow and blanket.

#3. Changi Airport, Singapore Singapore’s Changi Airport has all – and more – any traveller could wish for. The showers, spa and (rooftop) swimming pool are impressive but can be found elsewhere. Changi really stands out by also offering – divided over four terminals – cinemas, a butterfly garden and even a 12m-long slide. Unsurprisingly, Changi Airport is often voted the world’s best airport.

The perfect environment enhances enjoyment ■

Wine cabinets in the Vinidor range offer up to three autonomously controlled wine safes

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Temperature settings between + 5 °C and + 20 °C

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Ideal storage for red wine, white wine and champagne

Your specialist retailer will be happy to provide you with professional advice.

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