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founders story
PARADIGM SHIFTING
innovators
Driven by the call to heal, Paul and Barbi Schulick founded For The BiomeTM to awaken consciousness not only in the health and beauty industry, but throughout our entire biome—our Earth. Over the past 40 years, the Schulicks paired their history as meditation teachers with Paul’s formal training as an esteemed
Master
Herbalist
to
pioneer
the
fermented herbals space while also founding their flagship company, New Chapter. The first major US supplement company to become certified organic, New Chapter quickly became the #1 US supplement brand and was acquired by Procter & Gamble in 2012. The call still reverberates for Paul and Barbi, and it beckons them on this next chapter to continue healing our bodies, our minds, and our planet.
forty years of history
1979
Paul and Barbi Schulick acquire a natural food store.
1982
Probiotics and herbal extracts introduced to the US Marketplace.
1986
Pioneered fermented vitamins, minerals, and herbals.
FOR
THE
B I O M E TM
afďŹ rmations 5% FOR THE UNIVERSE
Give 5% of revenue back to our one and only biome—our Earth. Spark a transformation by enabling basic housing needs, countering climate change, and improving the human condition.
1994
Published author and renowned expert in herbalism and fermentation.
RADICAL ETHICS
Be a beacon of clarity and consciousness in the health and beauty industry. Honor ethical behavior and transparency in all we do while seeking out partners who share our values.
2001
Began research partnerships with major US universities and government scientists.
EMPOWER HUMANITY Be the seed of empowerment for all fellow humans within our realm. Offer meaningful solutions to our customers, enable employee ownership, and awaken the mind, body, and soul with freely offered meditation.
2003
Dr. Andrew Weil endorsement on Larry King Live Show.
STEEPED IN
science
Your skin is your third brain—a miraculous protective and sensing shield that simultaneously hosts a universe of living bacteria called the microbiome. Now’s the time to awaken, soothe, and nourish it, For The BiomeTM. Steeped in 40 years of science, our bioactive 4-Kingdom formulary delivers revered gifts from nature to celebrate vibrant skin and a flourishing microbiome.
AWAKENED
WITH
consciousness
Skincare isn’t complete until it sends a friendly ripple through our entire biome—our body, our Earth, our universe. For The BiomeTM nourishes both your microbiome and our planet with radical ethics rooted in high vibrations. We must treat as a whole to heal as a whole.
2011
1st US company awarded the prestigious science Varro E. Tyler Award.
2012
#1 supplement brand in US herbal, vitamin, and mineral market ($92MM). Acquired by Procter & Gamble.
2018
A radical innovation, Fo is born in the organic skin health cate
PROPRIETARY
technologies ARTISANAL MAXIMIZED FERMENTATION T M Pioneered by Master Herbalist, Paul Schulick, our proprietary fermentation process leverages yeast, probiotics, enzymes, and herbals to increase antioxidant power and bioactive compounds while producing zero waste.
or The BiomeTM c botanical egory.
2019
For The BiomeTM launches mission, book, and movement into the universe.
ADAPTIVE VOLCANIC EXTRACTION T M Pioneered from paradigm-shifting innovations, our proprietary supercritical CO2 AVE extraction method uses volcanic gas to maintain the potency of our bioactive ingredients while featuring a closed-loop system that produces zero waste.
2020
4 Kingdom Nutraceuticals are born For The BiomeTM.
expanding with the universe
TRADITION BY T
biocompatible
INVIGORATE
powder mask
SOOTHE
powder cleanser
EMPOWER
powder hybrid
SHIELD
reishi lion’s mane chaga maitake king trumpet
sprouted oats
aloe vera
astaxanthin
vanilla orchid
ashwagandha
mushroom 5-plex l.reuteri
face serum
amla
rosehip seed
saffron
chamomile
marigold
TRANSCENDENCE
e formulations
AWAKEN
eye serum
ADAPT
essence spray
RESTORE
essence spray
COMPLETE
amaranth seed
reishi lion’s mane chaga maitake king trumpet
fermented
rosehip seed
black bee
lemon balm
chamomile
rosehip seed pomegranate
swiss honey
body oil
astaxanthin
vanilla orchid
contact CONSUMER INQUIRIES
HELLO@FORTHEBIOME.COM RETAIL INQUIRIES
SALES@FORTHEBIOME.COM
.
FO RTHE B IO M E .CO M
E O N
B O
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. O N E
B I O M E
Y H . O R T N