Fort Worth Weekly // Media Kit

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About Us

Since 1996, Fort Worth Weekly has provided a vibrant alternative to North Texas’ often-timid mainstream media outlets by offering incisive, irreverent reportage that keeps readers well informed and the powers-that-be worried.

The Weekly showcases local culture every week through preview listings and review articles. Our annual Best-Of Edition features businesses and people chosen by our critics as the best across multiple industries including arts, culture, classifieds, clubs, dining, healthcare, hospitality, realty, retail, and more. On a semi-annual basis, our music editors convene and develop a ballot for our Music Awards that covers the vast array of local music genres from blues to zydeco and everything between.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: one George Polk Award for courageous reporting, plus numerous awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors.

The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations of an alleged high-society pedophile, and helped victims of human trafficking, corporate racism, and government-sanctioned pollution receive justice.

OUR READERS

The Weekly distributes 35,000 copies throughout Tarrant County and beyond including Fort Worth, Arlington, Benbrook, Grand Prairie, Grapevine, Keller, Lake Worth, Southlake, and Weatherford, reaching 80,000 readers every week. There are over 1800 distribution points in high traffic areas like:

3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue

85 – Number of minutes a Fort Worth Weekly reader reads a particular issue

-Mediamark Research Inc. (MRI) Insert Study May 2016

CONTACTS

Anthony Mariani, Editor Anthony@fwweekly.com

Lee Newquist, Owner/Publisher Lee@fwweekly.com

Bob Niehoff, General Manager Bob@fwweekly.com

Ryan Burger, Art Director Ryan@fwweekly.com

Jennifer Bovee, Marketing Director Jennifer@fwweekly.com

If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com

Michael Newquist, Regional Sales Michael@fwweekly.com

Stacey Hammons, Senior Account Executive Stacey@fwweekly.com

Julie Strehl, Account Executive Julie@fwweekly.com

Tony Diaz, Account Executive Tony@fwweekly.com

Circulation Department

Circulation@fwweekly.com

More Than 1,800 Locations

Circulation Of 35,000 Papers Published Weekly An Average Of 347,000 Readers Reached Monthly Only A 3% Rack Return Rate

Arlington

SE Arlington

Grand Prairie

Benbrook Grapevine Keller

Southlake

Lake Worth

Weatherford

Fort Worth

Circulation Coverage

Extending Our Reach Beyond Fort Worth

MOST POPULAR PICK UP LOCATIONS

Bobby V’s, Catfish Sam’s, Everest Institute, Fuzzy’s Tacos, Guitar Center, HalfPrice Books, Spec’s, Tom Thumb, Tom’s Burger’s & Grill, Total Wine.

Citgo, Days Inn, Diamond Jim’s, Dino’s Subs, Family Dollar, Forever Young Records, Grand Prairie Visitors Center, Joe Ed Bomber, Joe’s Cajun, PPV, New Market China Restaurant,

Cancun Café, The Dive, Goody Goody, Mexican Inn, Pulido’s, Rusty’s, FW Library SW Ridglea Branch, Szechuan, Qdoba, Wing Stop,.

Kincaid’s, Albertson’s, Big Fish, Dickey’s BBQ, Hall’s Grocery, Jersey Mike’s, No Frills Grill, Tap In Grill, Tom Thumb, Weinbergers Deli.

Albertson’s, Arizola’s, Celtic Liquor, Hop In Market, Liq-o-Rama, Mexican Inn, Mezcal’s Grill, Panda Buffet, Taste Of Italy, Wing Stop.

AMT Diamond Shamrock, Baker’s Ribs, Brookshires, Easy’s Smoke Shop, Flame’s Seafood, Fuzzy’s Tacos, Kincaid’s, Tequila Grill, Weatherford Café, Weatherford College.

Albertson’s, Aloft Hotel, Billy Bob’s, Boomer Jack’s, The Bottle Shop, Chipotle, Coyote Drive-In, Crockett Hall, Dixie House, Flying Saucer, Fort Worth Stockyards, Fred’s, The Gas Pipe, Half Price Books, JPS Health Center, Kincaid’s, Lucille’s, Mexican Inn, Montgomery Street Cafe, Ol South Pancake House, Potter’s House, Rahr Brewing, Rodeo Goat, Tom Thumb, Tommy’s Burgers, Two Buck’s Liquor, Wing Stop.

Zest 3/26/25

Premium issue (stitched, trimmed and glossy-wrapped) that covers eats, drinks, and shopping in North Texas and is distributed at destinations year ’round.

Best Of 9/24/25

Premium issue (stitched, trimmed and glossy-wrapped) covering what is best in locally & distributed at destinations year ’round

Edit Calendar & Special Issues

Special Editions, Issues, and Sections for 2025

Alive & Kicking Section ........................................ January 15

Valentines Section ........................................ February 5 & 12

Weekly Women’s Issue ............................................ March 5

St Patrick’s Day Section .......................................... March 12

Zest Food & Booze Edition ....................................... March 26

Easter Section .................................................... April 19 & 16

Earth Day 420 Section ............................................... April 16

Mother’s Day Section .................................................. May 7

Summer Edition ......................................................... May 21

Pride Month Edition ..................................................... June 4

Dads & Grads Section ............................................... June 11

Independence Day Sections ...................... June 25 & July 2

Creature Comforts Edition ......................................... July 30

Best-Of Voting .................................. August 1 to September7

Back-to-School Section ............................................ August 6

Labor Day Section .................................................. August 27

Best Of 2025 .................................................... September 24

Winners’ Circle Section ................................ October 1 to 29

Halloween Sections* .................................... October 8 to 29

(*Dia-de-los-Muertes is also covered in the October 29 issue)

Thanksgiving Resources Section ...................... November 19

Turkey Awards Best-Of Parody Issue ................. November 26

Shop Local Section* ......................................... November 26

(*Promoting Black Friday, Small Saturday, Museum Sunday & Cyber Monday)

Holidays Edition ................................................. December 3

New Year’s Eve Section ........................... December 17 & 24

Extra distribution on special issues including Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

Summer 5/21/25

Full issue, magazine-style piece. Additional distribution at select destinations from May - Sept

12/3/25

Production Requirements

Production Requirements

REQUIREMENTS

REQUIREMENTS

• Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v)

• Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v)

• 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78%

• 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78%

• Minimum resolution of 150dpi for photos, 300dpi for line art

• Minimum resolution of 150dpi for photos, 300dpi for line art

• Black and white ads must be saved as grayscale or line art

• Black and white ads must be saved as grayscale or line art

• All color ads must be converted to CMYK. No RGB, Lab or index colors.

• All color ads must be converted to CMYK. No RGB, Lab or index colors.

• Please use 100% Black (not CMYK black) for text

• Please use 100% Black (not CMYK black) for text

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

ACCEPTABLE FILE FORMATS

ACCEPTABLE FILE FORMATS

• Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color

• Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color

• Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred

• Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad,

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

BUNDLED RATES

All rates are net. Each bundled size includes bi-monthly email newsletter inclusions and 25,000 web banner impressions per week.

PRINT ONLY RATES

PRINT ONLY RATES

PRINT ONLY RATES

1 2 3

LEADERBOARD TOP

728 x 90 pixels

25K impressions

$250

50K impressions $425

100K impressions $500

2 RECTANGLE

300 x 250 pixels

25K impressions

$225

50K impressions $425

100K impressions $475

SKYSCRAPER

160 x 600 pixels

25K impressions

$200

50K impressions $375

100K impressions $425

4

VIDEO

Display your preproduced 30-90 second video.

YouTube URL must be provided.

$150/day

$400/3 days

$600/5 day

PREMIUM PLACEMENT

• Exclusive for one advertiser at a time

• Static placement

• Unlimited impressions

Pop Up

500x500 pixels

$375/day

$900/3 days

$1250/5 days

Jumbo Pencilbar

1020x270 pixels

$250/day

$650/3 days

$900/5 days

Pencilbar

930 x 90 pixels

$150/day

$400/3 days

$600/5 days

Ask your account executive for availability.

4

3

• Size 1600px x 1000px*

• 100% homepage impression for 24 hours

• $300 per day $1200 for five days (non-consecutive)

• Add leaderboard 728px x 90px $100 per day

*Full production details on next page

Reskin Specs

Fort Worth Weekly Reskin Template

Production Details for Full Build

Live area for left and right panels is indicated by the red box, left and right. Keep the bulk of the messaging there and use the outside space for images.

• Reskins are fixes to the page and follow the user as scroll is engaging.

• File size limit is 500 KB or less.

• File format should be JPG or GIF.

Client Shortcuts if FWW to Build

We are glad to build out your reskin for you from scratch at no additional charge. We can also build it out by using the panels as a base:

• Send us your 184x594 left and right panels and we’ll take it from here.

• If you have a Skyscraper web banner size (160x600), we can also use that.

TUESDAYS

All newsletter ads will link directly to your preferred landing page URL.

Premium Anchor Top, Middle, Bottom Placement

1x $200

Dimensions: 1020x270 pixels

Anchor

1x $125

In-Line Announcement

1x

Video w/Inline Announcement

THURSDAYS

Social Media

SOCIAL MEDIA POSTS

Reach the Fort Worth Weekly’s social media audience while expanding your own. Sponsored content on Facebook, Instagram and Twitter will allow your business to reach new users and promote your brand, events, or specials. Boost your profile and reach our social media audience with targeted posts.

Video

Social Post: $325* (FWW Produced)

Video

Social Post: $225 (Client Supplied)

Regular

Social Post: $150

Additional Boosts

Increments of $25

*Clients running 13 weeks or more will receive video production assistance once per quarter at no additional cost.

Hannah in Hurst

817-590-2257

MasseuseToTheStars.com

Alternative Health Sessions available immediately by remote with SKYPE, Zoom online or by cell phone. Services include Hypnosis for Health, Reiki, Engergetic Healing Techniques, Guided Medication. Call for a consultation. MT#004747

MUSIC XCHANGE

Music Junkie Studios 1617 Park Place #106, Fort Worth www.MusicJunkieStudios.com

We are operating with our same great instructors, same excellent quality, but now serving students online. We offer lessons on voice, piano, guitar, bass, ukulele, violin, viola, drums, recording, and music for littles! We are soon launching a brand new offering- MJS Summer Music Project. Keep an eye out for more details.

PUBLIC NOTICES

TDLR Complaints

Any Texans who may be concerned that an unlicensed massage business may be in operation near them, or believe nail salon employees may be human trafficking victims, may now report those concerns directly to the Texas Department of Licensing and Regulation (TDLR) by emailing ReportHT@TDLR.Texas.gov.

RENTALS / REAL ESTATE

Stage With Angela Home Staging & Design Facebook.com/StageWithAngela 817-501-5076

We help transform any property into a space that any potential buyer will love by creating an emotional connection with the space, helping sell the home faster, and increasing your overall ROI. Maximize appeal. Minimize time on the market. Free consultations. Guaranteed results.

Along with advice, eligible patients are also able to receive birth control, UTI treatments, and other healthcare appointments via the smartphone app and telehealth appointments. To chat, you can text PPNOW to 774-636.

/ BODY / SPIRIT Gateway Church Church time is the BEST time! Join us for online church each weekend. Online services start at 4 pm on Saturdays and are available to watch any time after at https://gway. ch/GatewayPeople.

Trojan Commercial Real Estate Services TrojanCRE.com

817-632-6252

Full-service company specializing in consulting, leasing, property management, real estate, and sales. Call today!

Two great new offers! Ask how to get the new iPhone 11 or Next

1-866-256-0940

DorranceInfo.com/FtWorth Dorrance Publishing trusted by authors since 1920 - wants to read your book. Manuscript submissions are currently being reviewed. Comprehensive Services: Consultation, Production, Promotion, and Distribution. Call or go online for your FREE Author’s Guide.

Complete Care Home Warranty

1-866-943-7820

Never pay for covered home repairs again! Complete Care Home Warranty covers all major systems and all appliances. 30 DAY RISKFREE. $200 OFF. 2 FREE Months! DIRECTV NOW 817-730-9132 No Satellite Needed. $40/month. 65 Channels. Stream Breaking News, Live Events, Sports & On Demand Titles. No Annual Contract. No Commitment.

Earthlink High-Speed Internet

1-866-827-5075

As Low As $49.95/month (for the first 3 months.) Reliable High Speed Fiber Optic Technology. Stream Videos, Music and More! Call Earthlink Today.

Eliminate Gutter Cleaning Forever!

1-877-689-1687

LeafFilter, the most advanced debris-blocking gutter protection. Schedule a FREE LeafFilter estimate today. 15% off Entire Purchase. 10% Senior & Military Discounts. Call today.

GENERAC Standby Generators

1-844-887-3143

Providing backup power during utility power outages, so your home and family stay safe and comfortable. Prepare now. Free 7-year extended warranty ($695 value!). Request a free quote today! Call for additional terms and conditions.

SUBMISSIONS

We’d Like To Hear From You! Do you have thoughts and feelings, or questions, comments or concerns about something you read in the Weekly? Please email Question@fwweekly.com. Do you have an upcoming event? For potential coverage in Night & Day, Big Ticket, Ate Day8 A Week, or CrosstownSounds, email the details to Jennifer@fwweekly.com. Find us online at FWWeekly.com/ Classifieds To participate, email Stacey@fwweekly.com

Classifieds Production Requirements

REQUIREMENTS

• Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v)

• 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78%

• Minimum resolution of 150dpi for photos, 300dpi for line art

• Black and white ads must be saved as grayscale or line art

• All color ads must be converted to CMYK. No RGB, Lab or index colors.

• Please use 100% Black (not CMYK black) for text

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

ACCEPTABLE FILE FORMATS

• Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color

• Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

Testimonials

What our advertisers are saying…

“The FW Weekly is a valued media partner and community connector. Their commitment to community outreach programs has proven extremely beneficial to what I do as an advertiser. They serve, they connect, they inform and they are a great resource!”

- Brad Evans, Advertising & Promotions Manager, Performing Arts FW/Bass Hall

“We are definitely growing! Everything’s great! Our live music on Thursdays are a hit as well. There are a bunch of new customers directly due to the Ft. Worth Weekly ads.”

- Kris Koke, Owner, Circle S Catfish

“Thank you, our event went well, we had a good turn out that produced several applications.”

- Bill Harmeyer, Saddle Creek Transportation

“You guys have the best creative of any print we work with by the way and we work with a lot they are way better than other papers and media outlets we have used.”

- David Treadway, Continental Express

“Ever since we started advertising with the coupon we get a ton of those back every week.”

- Chris Garver, Recycled Books

“I wish everyone I dealt with was as easy as my rep at Fort Worth Weekly.”

- Tommy Lutes, Tommy Lutes Auctions

“Thank you so much for all of your help with this! I’ve had several customers from Fort Worth come to our store because of the ad! So cool! Thanks again for everything!”

- Heather Webster, Sweet Haddie’s, Aledo

FREE SCALE CALIBRATIONS

“I really appreciate the Fort Worth Weekly. My rep keeps up with me and what I am doing so we can adjust my advertising accordingly.”

- Omar Gomez, Endurance Music Productions

“The Fort Worth Weekly is like the blood of the city.”

- Amos, Fellowship Church

“All of our ten GAS PIPE stores in Tarrant and Dallas counties appreciate how well Forth Worth Weekly’s weekly print and web ads help us get butts in the door.”

- David Michnoff, The Gas Pipe

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