Media Kit 2011 3311 Hamilton Ave. • Fort Worth, TX 76107 817.321.9700 • www.fwweekly.com
Since 1996, Fort Worth Weekly has provided a vibrant alternative to the city’s often-timid daily, with incisive, irreverent and in-depth reporting that keeps readers well informed. Every week, thousands of Tarrant County residents and visitors pick up the Weekly as their reference guide – what to do, where to go – as well as to stay connected to the goings-on through the edge of the alternative weekly. The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: two Pulitzer Prize winners, the George Polk Award for courageous reporting, plus numerous annual awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors. The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations into stories with national scope and interests such as sex crimes, human trafficking, corporate racism, government-sanctioned pollution and more. Every week, the Weekly picks up where the dailies leave off – coverage and criticism of arts and entertainment. In music, we offer in-depth c.d. reviews, a weekly local column, annual music awards, and exhaustive listings of upcoming gigs. Covering some of the nation’s preeminent cultural institutions, our critics also provide articulate reviews of gallery exhibits and museum offerings and ballet and stage productions. Our writers know how art and music are made because they have studied, showed and performed themselves.
More than 130,000 people read and refer to the Weekly every week to help them decide where to spend their time and money. Our online product receives more than 750K page views a month. They trust the Weekly with your message.
Publisher & Owner lee.newquist@fwweekly.com
Editor gayle.reaves@fwweekly.com
Associate Publisher/Adv. Director michael.newquist@fwweekly.com
General Manager bob.niehoff@fwweekly.com
Associate/A&E Editor anthony.mariani@fwweekly.com
Retail Sales Director carrie.rehorn@fwweekly.com
Marketing & Web Manager dana@fwweekly.com
Classified Sales Director brian.martin@fwweekly.com
60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 130,000 readers every week. 2,000 Distribution points in high traffic areas like:
CVS pharmacy
If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com
Our Readers Median Age – 39 Median Household Income - $53.7K Male – 52% Female – 48% Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5% 3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue
In the past 30 days
74% - Attended a Music Performance 82% - Attended a Dance Performance 71% - Participated in Bicycling (Mountain/Road) 75% - Participated in Casino Gambling 65% - Went to an Art Gallery 86% - Went to a Bar/Nightclub
58% - Went to Live Theater 75% - Went to the Movies 62% - Went to a Museum 84% - Went to a Spa/Salon 67% - Participated in Yoga 77% - Spent money on Clothing
-Mediamark Research Inc. (MRI) Insert Study May 2010
2011 RETAIL BUNDLE RATES
All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions. Additional banner impressions are $5 CPM.
BLACK & WHITE
COLOR
Sizes
Open Rate
4 Wk
8 Wk
13 Wk
26 Wk
Full page
$1,955
$1,646
$1,563
$1,491
$1,388
3/4 page
1,525
1,289
1,226
1,171
1,093
Junior page (premium placement) 1,366
1,175
1,124
1,079
1,015
1/2 page
1,015
858
816
780
727
1/3 page
712
607
579
555
520
1/4 page
582
499
477
458
430
1/6 page
394
339
324
312
293
1/8 page
344
308
286
275
260
1/12 page
282
247
234
229
217
1/16 page
250
220
212
205
195
Open Rate
4 Wk
8 Wk
13 Wk
26 Wk
Full page
$1,855
$1,546
$1,463
$1,391
$1,288
3/4 page
1,425
1,189
1,126
1,071
993
Junior page (premium placement) 1,266
1,075
1,024
979
915
Sizes
1/2 page
965
808
766
730
627
1/3 page
662
557
529
505
470
1/4 page
532
449
427
408
380
1/6 page
369
314
299
287
268
1/8 page
319
283
261
250
235
1/12 page
257
222
212
204
192
1/16 page
225
195
187
180
170
production requirements FULL
10”w x 11.25”h
JUNIOR 7.46”w x 8.41”h
3/4V
7.46”w x 11.25”h
1/3H 10”w x 3.63”h
2.38”w x 11.25”h 4.92”w x 5.54”h
1/4H 10”w x 2.69”h
1/2H
10”w x 8.398”h
1/4ST 1/4V
1/2V
3/4H
1/6sq
4.92”w x 11.25”h
1/6ST
4.92”w x 3.63”h 2.38”w x 7.44”h
1/8H
10”w x 5.54”h
1/8V
4.92”w x 2.69”h 2.38”w x 5.54”h
1/12V
1/12H 4.92”w x 1.74”h 2.38”w x 3.63”h
1/3v 4.92”w x 7.45”h
1/16v
2.38”w x 2.69”h
The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines. REQUIREMENTS • Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) • 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% • Minimum resolution of 150dpi for photos, 300dpi for line art • Black and white ads must be saved as grayscale or line art • All color ads must be converted to CMYK. No RGB, Lab or index colors. • Please use 100% Black (not CMYK black) for text ACCEPTABLE FILE FORMATS • Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.
ELECTRONIC AD SUBMISSION • Ad files under 5mb should be emailed directly to your Account Executive. • Ad files over 5mb may be uploaded to our FTP site: address: ftp.fwweekly.com username: weeklyftp password: hamilton
Fort Worth Weekly deadlines for art are the Fridays prior to publication date.
Calendar 2011 S P EC IA L I SSU E S & GU I D E S Guide to 45 – Super Bowl Issue February 1 *Tuesday distribution
Valentine's Day Guide February 2 & 9 St. Patrick's Day Section March 9 & 16 EATS Restaurant Guide March 23 EATS - 3/23/11
Full color, glossy restaurant magazine inserted 3/23, then distributed at destinations year ’round
Gallery Pages March 16 & 23 Spring Education Guide April 6 & 13
Summer Guide 2010
Summer Guide - 5/25/11 Full color, glossy magazine inserted 5/25, then distributed at destinations from May - Sept
Summer Guide May 25 Music Awards Guide June 22 Summer Education Guide July 13 & 20 Gallery Pages August 31 & September 7 BEST OF - 9/28/11
Premium issue (stitched, trimmed and wrapped) covering what is best in Tarrant County & distributed at destinations year ’round
Best Of 2011 September 28 Fall Education Guide October 12 & 19 Halloween Section October 19 & 26 Turkey Awards (Best Of parody) November 22 Holiday Guide November 22 New Year's Eve Guide December 21 & 28
holiday Guide - 11/22/11 Full color, glossy magazine inserted 11/22, then distributed at destinations from Nov - Dec
All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style. Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!