Thesis report; Mikael Frisk for Scott sports

OTG goggle for Scott sports Project Manager: Mikael Frisk Project owner: Scott Sports Thesis project, 15 credits Mid Sweden University, Sundsvall 2014-05-21

SUMMARY The project’s aim has been to produce a new pair of so-called OTG goggle for Scott Sports. OTG means specially adapted ski goggles for spectacle wearers. The concept also intend to provide Scott conceptual solutions for future products.

Scott’s product portfolio extends across the categories bicycle, motorcycle, winter sports and running with the motto “Innovation, technology and design.”

The project was 10 weeks long and consisted of an analysis phase, a creative phase and a presentation phase.

The analysis phase consisted of user studies, reference goggles was tested, the test models built and tested, surveys carried out. In the creative phase, the design proposal was sketched up. The design proposals were analyzed and led to a final result.

The final design is tailored for OTG users with it’s OTG specific frame and features. Several conceptual features and solutions have also been developed: 1) Further development of Scott’s patented “Scott Fit System”. 2) A new strap system that allows the users to personalize their ski goggles and suit riders who have the strap under the helmet. 3) A new quick lens change system concept.

4) A new ventilation concept. 5) A new modular system that offers several advantages such as: user’s ability to express their personal style, production benefits, increased sales, collaboration opportunities and environmental benfits.

The goal is that one or more of the conceptual ideas will be further developed and used in Scott’s future goggle models.

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Summary

INDEX 1.0 PRE STUDY PAGE

06-07 2.0 PROCESS PAGE

08-39 3.0 RESULT SPAGE

40-63

06 06 06 07

1.1 Introduction 1.2 Objectives and vision 1.3 Purpose 1.4 Background

08 10 12 13 14 16 17

2.1 Company Analysis 2.2 Market 2.3 OTG alternatives 2.4 Target group 2.5 Product analysis 2.6 Competitors 2.7 Product placement

19 19 20 21 22 23 24

2.8 Specification 2.9 Activity analysis 2.10 Function analysis 2.11 Helmet wearing 2.12 Survey 1 2.13 Glasses 2.14 User test

40 42 44 46 47 48 50

3.0 Result 3.1 Overview 3.2 OTG-fit 3.3 Ventilation 3.4 Fit system 3.5 QLC-system 3.6 Strap

52 58 60 62 63

3.7 Modular system 3.8 Renderings final design 3.9 Presentation model 3.10 Summary 3.11 Conclusion

28 29 30 32 34 36 38

2.15 Function sketching 2.16 Moodboard 2.17 Sketch 1 2.18 Survey 2 2.19 Sketch 2 2.20 Manufacturing 2.21 Design goals

1.0 PRE STUDY 1.1 Introduction The project has involved designing a new pair of ski goggles designed for “over the glasses” (OTG) user at Scott Sports. The project period has been 400 hours and started (part-time) in January 2014. From March 2014 the project was worked on full time. The project was completed in May 2014, and resulted in a final model and final report.

1.2 Objectives and vision The vision is that the product and/or some of it’s features would be the obvious choice for alpine skiers and snowboarders with glasses. The goal is that the final design will be so good enough for Scott to proceed with all of or parts of the final concept or the conceptual ideas and use them in future production models.

1.3 Purpose The aim is to produce a pair of brand new OTG ski goggles with a production ready OTG fit and several conceptual solutions for future models.

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Pre study

1.4 Background Scott Sports sees this as an opportunity to get new input from an outside perspective and to use the information from the thesis to possibly develop a new model in their range.

Most of today’s OTG goggles use a customized “standard” model frame with small changes, often slightly larger volume and recesses in the sides of the frame where thetemplates of the user’s glasses can pass through.

Scott’s current ski goggles has a frame made of molded polyurethane with a injection molded polycarbonate double lens.

The face material is micro-fleece.

A variety of sizes are available in the model range, generally ski goggles have become larger and larger in width and height the last couple of years to give a wider field of view. Scott has their own adjustable face-fit system where the user with the help of a screw function can change how the frame fits. Scott also have their own unique quick change lens system.

The end result should be designed in function and form to fit into the Scott sports brand and product portfolio.

Pre study

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2.0 PROCESS

2.1 COMPANY ANALYSIS History Scott was started in 1958 by Ed Scott by manufacturing the world’s first aluminum ski pole, something they still do to this day. In 1970 Scott expanded to the motocross market and in 1986 they released their first moutainbike.[1]

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Innovation, Technology and Design

Product portfolio Scott Sports has products in the following segments: Bicycle products Motorcycle products Wintersport products Running Design Sporty, clean, crisp, highlighting technical details. Extensive use of angled lines (ie. a line that contineus at an angle). Product graphics are usually clean and simple and most products have been relatively sparse decoration.

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Company analysis

Logotype Text and symbol can be used together or separately.

Colors Scott often use bright colors and seldom more than one to two colors plus greyscale at a time. Color is often used to enhance technical details.

Target group Scott has a very broad target group thanks to its large and wide range of sporting goods. The brand is mainly focused on the modern, active person. Scott have products targeting everything from youngsters to the late middle age.

Examples of how Scott uses the angled line in its design

Colors enhance technical details.

Simple and clean product graphics

Use of logotyp

PROCESS

2.2 MARKET

Frameless Goggles that has a visually frameless design

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Market

Partial frame Goggles in which parts of the frame are visible from the front.

Minimal frame Ski goggles with a visually thin frame around the lens.

Classic frame Ski goggles with thick frame or a classic motocross appearance.

Market

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PROCESS

2.3 OTG ALTERNATIVES There are a number of alternative solutions to a custom frame to make room for eyeglasses for users with visual impairment.

The most common solution is to use contact lenses instead of glasses when skiing or snowboarding. There are also special “inserts” which fits into a standard ski goggle frame. You can also use special goggle lenses with perscription glasses fitted in to the actual goggle lens.

There are several problems with these solutions. Many people can’t or do not want to use lenses. For those with severe vision problems it is very expensive to buy extra perscription lenses for the insert or goggle lens. Another problem is when the user needs to remove his goggles, for example when entering a cabin to eat. This leaves the user practically blind with the two later alternatives.

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OTG alternatives

PROCESS

2.4 TARGET GROUP i

Niklas Otterman, 42. His vision gets worse with age. Niklas is a man who has always focused on his career. He works as a Sales Manager at a large sucessfull company. He lives in a house with a nice garden outside Stockholm with his wife and their two children. Niklas likes to have fancy gadgets and like to always have the latest in technology; mobile phones, computers and television.

One of Niklas many interests is snowboarding. On the children’s winter holidays the whole family goes to ski at a resort. Like everything else, Niklas has the latest in snowboard equipment.

Niklas wants his goggle to be both stylish and comfortable and have the latest in tech.

The target group for this product is large. The main target is spectacle wearers aged 15-50 years. Active persons with an interest in alpine skiing. The product caters to most riders, from recreational to jibb.

Elin Ingemarsson, 18 years. Born with severe vision problems.

Elin is a proud “ski bum” and lives for skiing. Elin is single and you can find her on one of her many freinds couch where the powder is the deepest and the jumps perfectly groomed. To be able to travel the world she uses the summer months working odd jobs. Elin want the absolute latest in ski equipment and spends all her money on equipment and skiing trips. Besides her ski equipment and her beloved Apple phone Elin rarely spends money on clothes or gadgets. She think’s it is important to live a green lifestyle.

Target group

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PROCESS

2.5 PRODUCT ANALYSIS For reference three different ski goggles was tested. The three models were tested intensively by a large number of skiers and snowboarders who was then interviewed and asked to give their opinion on the different models.

LCG (1) The LCG is Scott’s most expensive ski goggles with a number of advanced features and a different construction than the other ski goggles in Scott’s range.

Looks (1), the fit system, The sides of the frame has good flexibility, not too soft, not too hard. Quick and easy lens change when you become accustomed to the system (2).

The red color code by the lens slider is confusing, many wonder if the lens is “closed” or “open”. Every tester commented on how stiff the frame was. Some testers had difficulty in holding the LCG the correct way to change lens (it’s easy to pinch the frame). The goggle leaks air between the lens and frame. Poor visibility on the sides due to lens attachment. Quick Lens System not compatible with OTG due placement (3).

Off-Grid (4) Off-Grid is Scott’s second most expensive model and has several functions despite a traditional construction.

The tests most comfortable goggle according to the testers. Good pherical vision. Clean looks. Scott fit system.

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Product analysis

Alot of testers thought the goggle looked to low compared to it’s width. The sides of the frame flexes to little(5).

Hard to get perfect helmet/goggle fit (creates “air-pocket”).

Notice (7) The Notice is Scott’s flagship OTG model and has been developed specifically for riders with glasses.

Good for OTG users, the fit system. Some testers positively on the split line by the strap. Face material extends upwards and fills “air-pocket” between goggle and helmet.

Most testers did not like the look. All testers said the nose area pinched the nose (8). The complicated strap buckle was in the way and was uncomfortable, especially for riders with skate style helmets (9). No gripping surface (silicon) on the straps. Lens to small.

Summary The frame’s flex is very important for the rider’s comfort. There is still work to do on OTG fit. Scott’s fit system works well. The front view is clearly the most important, very few commented on other details around the frame. The air gap between the goggle and helmet must be resolved. Quick lens change mount system does not work for eyeglass wearers when located where the users templates must pass through the frame. The straps have to be as low profile as possible to fit the “new-school” riders. The straps must have gripping surface.

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Produktanalys

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PROCESS

2.6 COMPETITORS i

Scott’s main competitors in winter sports and ski goggles segments.

Multisport portfolio Brands with broad product portfolios with the same outdoor and sports focus as Scott has.

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Competitors

Traditional brands Brands that, like Scott, has a long tradition and a high reputation.

Eyewear specific Brands specialized in optics.

Local markets Brands with a strong local market.

PROCESS

2.7 PRODUCT PLACEMENT Style/type

Price point

$$$$

Multi part frame Quick lens change system Spherical premium lens Triple face material Fit-system

Placemen Scott’s g ,,t of the conce pt oggle p roduct in line

$$$

Spherical premium lens Triple face material Fit-system

$$

Cylindrical lens Double face material Fit-system

$

Cylindrical lens Single face material

Product placement

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PROCESS

2.8 SPECIFICATIONS Must... ...protect the eyes ...based on Scott’s spherical lens profile ...be based on Scott’s face fit ...be aesthetically pleasing ...allow the use of glasses ...be possible to produce with Scott’s current materials ...be possible to produce with Scott’s current production methods ...be comfortable to wear ...have interchangeable lens ...have ventilation system ...withstand large temperature differences Should... ...include frame adjustment possibility (Scott Fit System) ...be adaptable to the user’s preference ...fit Scott’s product portfolio ...include quick lens change system

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Specifications

PROCESS

2.9 ACTIVITY ANALYSIS

Before riding Find goggle Grip goggle Change lens Put case on Put goggle in back pack Unpack goggle from back pack Remove case Put goggle on Adjust strap

During riding Ride with goggle Adjust on face Remove ice/snow Change lens

After riding Take goggle off Put away goggle Store goggle

Activity analysis

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PROCESS

2.10 FUNCTION ANALYSIS

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Function Protect eyes

Class MF

Notes from wind, sun, rain and Objects

Allow good visibility Fit over glasses Be comfortable Include good ventilation Withstand handling Allow adjustability Withstand temperature changes

NF NF NF NF NF NF NF

on different weather conditions

Possessing attractive appearance Be helmet compatible Allowing grip Allow adjustability of the frame Allowing quick lens replacement Be adaptable

Desirable Desirable Desirable Desirable Desirable Desirable

Function analysis

on users face

of strap

strap inside or outside of helmet on helmet via Scott Fit System with or without gloves individualization

PROCESS

2.11 HELMET WEARING i

1: Strap outside of helmet Target group: Recreational Riders, racers Special goggle requirements: gripping surface on the strap. Good fit between helmet and goggles. Long strap.

Strap placed far out on the ski goggle frame.

Pros: Good safety (helmet). Additional sales by selling helmet / goggle together.

Cons: Hard to get the right fit between goggle / helmet creating air pocket between them. Goggle can fly off in case of a crasch.

There are several different ways to wear a helmet. Wich way the rider chooses affects what ski goggle features are most important.

2: Strap inside the helmet Audience: Freestyle Rider Special goggle requirements: Buckles on the strap should be small to prevent uncomfort. Strap should be attached as close to the head as possible.

Advantages: Cheaper/more helmet options (riders often use skateboarding helmets). No air pocket since the rider has a hat under the helmet. Ski goggles stays on in the case of a crasch. Good grip for the strap. Trendy.

Cons: Not as good helmet fit and safety.

The hat can be uncomfortable under the helmet. Strap adjustment buckles can rub against the head.

3: No helmet Target group: Recreational Rider Special goggle requirements: No special requirements.

Advantages: Convenient. All goggles fit.Comfortable Cons: No protection for the head. No upsell like with helmet/goggle combo.

Helmet wearing

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PROCESS

2.12 SURVEY 1 Do you wear a helmet when skiing/snowboarding?

Ja 69% What is the most important aspect when buying a new pair of ski goggles?

Annex 1

What effects the goggles comfort the most?

69% 18% Face material

Flexible frame

How important is it that your next goggle has a quick lens change system?

1) Comfort 1 2) Looks

1

3) Ventilation

5 2 4

3

Kravspecifikation

3

4

5

Very import-

1) Fit over glasses 2) Looks 3) Fog

5) Other

40% Design 31% Fit 16% Technology

2

What’s the biggest problem for OTG-users:

4) Helmet compatibility

What’s your favorite goggle brand (and why)?

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Not important

Most important part for comfort (OTG): 1. Nose area

2. Cheek area

3. Side area

PROCESS

2.13 GLASSES i

Avarage value off the messured glasses

144

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Max dimensions off the messured glasses

With the help of a local optician, six of the most popular eyewear models was picked out and measured.

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Glasses

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PROCESS

2.14 USER TEST

Annex 2

A user test was performed with five OTG users. The users was asked to bring their own ski goggles and helmet. Their personal gear was first discussed followed by an interview and user tests of several test models. The test subjects were finally given the task of placing three volumes in their visual field where they felt that they interfere the least with the vision.

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Kravspecifikation

Would love the possibility to personalize the goggle Not enough support, presses on cheek area Result vision test: The larger the circle marking higher the denity of volume le markin king the th high placements.

Kravspecifikation

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Test models

2

1 Flexible side for tempels to pass through.

Medium deep recesses on the sides to let the tempels pass through.

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5

Maximum depth on the recesses on the sides to let the tempels pass through.

7 Standard strap from OffGrid reference goggle.

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User test

Nose and cheek part on standard Notice reference goggle.

8 Standard strap with quick release from Notice reference goggle.

3 Medium deep recesses and extra flex on the sides to let the tempels pass through.

6 Modified nose and kinddel for extra space for glasses.

9 Strap without buckles using velcro for size adjustments.

Avarage rating

1 2 3 4 5 6 7 8 9

3.0 5.4 4.2 3.4 3.2 5.0 4.6 2.0 5.2

Comments

Summary interviews:

“It does not feel much difference compared to the original”

All of my test subjects had different brand of goggles. The users had chosen their current ski goggles mostly due due to appearance. The vast majority rarely or never change the lens.

All subjects were in favor of ways of making their ski goggles individual, for example the possibility to match the goggle to their clothes. At the next goggle purchase the test subjects foremost will check for OTG function, appearance and helmet compatibility.

“Feels perfect” “Like the one before but for some reason I feel a pressure against the cheeks” “Pressing against the cheekbone because it is not enough support on the sides” “Enough room for the glasses but I feel some pressure on top of the nose “ “Feels better than the last one, no pressure points against the face” “Standard, works well” “The buckes put pressure on my head, I use my goggles under the helmet” “Perfect for use under the helmet”

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Summary user test: According to the user test a carefully crafted side panel of the ski goggles was neeed to provide space for the templets of the glasses.

However it was important not to remove too much of the stability because this would create uncomfortable pressure to the cheeks.

The nose area should be done slightly more spaceous (inside) than Scott’s current regular fit, without creating pressure on the sides of the nose witch is a problem on the Notice. Both in the interviews, comments and the test models’ ratings it has shown that the users welcomes the opportunity to make their ski goggles personal, for example by changing the strap.

User test

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PROCESS

2.15 FUNCTION SKETCHING i

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During the project many ideas have appeared, sometimes when you least expect it, which has resulted in multiple simple sketches on both paper and computer.

Here’s r. He H re’s some examples.

Function n sketching

2.16 Moodboard

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PROCESS

2.17 SKETCH 1 i

Sketch part 1 was purely made to explore shapes and design without putting to much attention to functions or Scott as a brand.

PROCESS

2.18 SURVEY 2 Eight of the sketches from the sketch part 1 and nine different silhouettes was selected for a survey. In the survey, people were asked to rate each sketch/silhouette on a scale from 1-6 where 1 is “very unattractive” and 6 “very attractive.” The survey also encouraged positive and negative comments.The survey was handed out to design students and designers/illustrators, snowboarders and skiers. 23 responses were received.

Analysis results of survey 2 By combinding the average scores with the comments the following conclusions were made:

Many commented positively about the details of lower outer corners.

There is some freedom of design in the nose area.

Logo and/or detail could/should be placed in the middle at the top of the goggles.

There are difficulties with asymmetry. On most models it was considered ugly. Small details was accepted.

The upper corners should be kept clean of details.

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Survey 2

Annex 3

EnkätundersÜkning 2

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PROCESS

2.19 SKETCH 2 Sketch part 2 was based on survey 2 with its comments, silhouette results and a summary of the score results for the different sketches. The sketching was also based on the OTG user test, especially the visibility test regarding how volumes should be placed. In this sketching episode more emphasis was put in the Scott’s design language and brand and also how to incorporate the functions into the design. Several side views with the attachment of the strap and various functions were developed. Alongside with this several top views was also sketched.

“Task and goal” list for sketch part 2: Incorporating the “angled line” in the idiom.

Highlighting the technical features.

Placement of the product graphics/logo.

Appearance of ventilation.

Appearance of the attachment points for the quick lens mount.

Split lines.

The frame thickness and proportions.

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Sketch 2

PROCESS

2.20 MANUFACTURING To get a deeper sense of understanding of how goggles are manufactured and what parts it consists of etc. Scott’s most advanced model “LCG” was used. The LCG model has a more advanced design than the other ski goggles in Scott’s catalog.

An example is the multi-part frame and fast lens mount. The LCG glasses consist of about 5-6 soft parts consisting of foam, microfleece and elastic straps, and about 15-17st plastic parts consisting of lens, buckles, frame and frame parts.

Materials Frame Function parts Lens Ventilation Face material

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Polyurethane, hard / flexible Polyurethane, hard Polycarbonate Polyurethane Foam Polyurethane Foam / Microfleece

Production methods All plastic parts are injection molded.

The soft materials are punched or cut out.

The product has different pressure mounts and are glued together to become a final model.

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Manufacturing

Manufacturing

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PROCESS

2.21 DESIGN GOALS

i Initially the project solely focused on OTG compatibility.

During the project, the project evolved to also focus on other conceptual solutions. Three main objectives was developed for the final design.

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Design goals

1 Provide suggestions for future OTG solutions.

The fit should be developed using the user test results. Other solutions and features should also be adapted to work well for OTG-users.

2 Challenge the traditional sporty style of Scott’s goggle product line.

Introducing more lifestyle philosophy without going over the edge of what can be sold under the Scott brand name.

3 Show conceptual solutions.

Since Scott is being one of the leaders in the ski goggles market, is it possible to find new conceptual solutions that inspire, challenge and innovate how the product is functioning but also how it is sold and used?

Design goals

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RESULT

3.0 RESULT The end result intends to visually fit in Scotts brand but at the same time challenging the conservative idiom of Scotts current ski goggles and instead connect with the more daring design language of the rest of the product portfolio. The “angled line” is familiar from several other of Scott’s products, here applied to the goggles frame and details.

The characteristic line with an angle has been extensively used in the final design to connect to Scott’s design language.

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Result

The line continues at an angle as seen on several other of Scotts products

Technical details are highlighted by an embossed line pattern to show that there is a tactile feature.

The material on the face is wider at the forehead portion and stands up above the frame to prevent an air pocket and allow a tight fit between the goggle and helmet.

Result

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RESULT

3.1 OVERVIEW 1

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Ventilation: No ventilation straight through the lens. The front ventilation is instead placed above and underof the goggles lens to avoid the cold air to hit straight on to the user’s glasses and cooling them down. The location also makes it it is possible to direct the air flow.

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Lower part: Grooves highlights that there is a function at the lower design elements.

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Button/split line: Button for quick lens change system.

A split line that begins and ends towards the lens to mark where the function takes place.

Lens: Scotts spherical dual lens for optimal visibility and sharpness.

2

Flexible frame: The rear frame has been designed to be flexible but have enough support on the sides to not push against the users cheek area.

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3

Hard frame: A rigid front part of the frame makes more technical features, a personal appearance etc. possible.

10 Ventilation around lens: Rrigid frames usually leaks air.

To use this as an advantage this air-lek is used to create part of the ventilation system.

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Top part: Logo placement in the middle and grooves to show there is a function here.

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Face-fit: Scotts adjustable frame solution has been incorporated and improved.

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Tripple face material: For comfort.

Overview

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Strap: Strap fits equally as well outside and inside of helmet due to a new no buckle design. The new strap design also opens the door for other new features.

12 Silicone bracket: For optimum grip on hard plastic helmet for riders who run the straps outside of the helmet.

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RESULT

3.3 OTG-FIT Scotts face fit has been adapted for OTG users. The fit has become slightly wider. The cheek area has more space vertically and the nose gives more space vertically and horizontally. The sides have cut aways for the temples and has the right amount of support inside to be very flexible without adding pressure on the user’s cheekbones.

Steeper nose area

Recessed frame

More space at the cheekbone area

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OTG-fit

Wider frame

Lower top part of the nose area

Hela mjuka ramen renderad

Kravspecifikation

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RESULT

3.4 VENTILATION Like all current ski goggles ventilation is found around the entire frame but two conceptual proposals have also been developed for alternative ventilation solutions. Fog is a bigger problem for OTG users then for non glass wearers. One problem is when cold air is vented directly through the lens and thus cools the rider’s glasses, this results in the users regular glasses fogging upp when standing still for example while waiting for the ski lift. This has been solved with the help of the air inlets at the top and bottom. The concept idea being that the air from the air inlet can be directed, with the help of the rigid frame, so that the cold outside air do not directly hit the users glasses.

A rigid front frame is used in the design due to several positive characteristics. With a rigid frame it is difficult to seal the area between the lens and the frame, leading to leakage. Concept idea number two is to use this leakage as an advantage. By putting ventilation material on the hard frame and pressing the lens against it the air leak can be used as part of the ventilation system.

Ventilatin Air inlets

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Ventilation

RESULT

3.5 FIT SYSTEM Scott already has a well-functioning fit system (Scott Fit System).

The system has maintained its function. Changes have been made to the adjustment screw, which now also accept a coin to adjust the system rather than, as previously, only Scott’s included tool.

This allows the user to easier adjust the goggles on the slopes and thus get more out of the system.

Scott’s patented “Fit System” has been modified to accept a coin to adjust the frame. The dimensions is based a 1 Euro coin that is 2.33 mm thick.

Fit system

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RESULT

3.6 QLC-SYSTEM A conceptual quick lens change system has been designed. The positioning of the feature is based partly on where the user’s temples must pass through the frame, partly on the user tests performed on where volume interferes the least with the visual field. The system works with two buttons at the bottom of the frame that holds a “hook” which is secured to the lens. On the top center of the lens a hinge like function is attached (similar to the Scotts LCG model, but different location.)

1) Two press buttons are located at the bottom of the ski goggle sides. To release the frame you need to press the buttons A popping sound will be heard when the lens ‘hook’ releases and the lens is ready to be removed from the frame.

2) The compressed foam ventilation material between the lens and frame acts as a spring and pushes the lens a few millimeters outwards.

Rotate the lens upwards using the sides of the lens to not leave fingerprints on the lens.

3) Keep rotating the lens upwards until it releases completely from the hinge at the top.

4) Remove the lens.

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QLC-system

4 3

2

1

Hook from lens Button

Spring Rigid frame

QLC-system

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RESULT

3.7 STRAP A new strap concept has been developed. The concept solves the problems with uncomfortable hard adjustment buckles, especially for skiers and snowboarders who use the strap under the helmet. The concept also intend to provide users with the possibility to make the product personal. The new strap are using flexible velcro instead of buckles and is completely free from hard materials against the user’s head.

A silicon piece is included that can be thread on to the strap to grip the users helmet if needed.

To not have any air leaks around the attachment point a new system for attaching the strap to the frame was designed.

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Strap

Closed mode / Strap On: A connection piece (blue) is attached to the strap and sits in a recessed area in the frame. This prevents air leaks around the strap.

Strap change part 1: Take out the connection piece out of the recessed area, the strap will follow.

Elastic velcro: The soft part of the velcro (1) is located inwardly nearest to the user’s head and around the the entire strap. The “more rigid� part of the velcro (2) is placed away from the users head on a small portion at the tips of the strap. Graphics can be applied to the entire outer side of the strap(3).

Strap change part 2: Remove the strap from the connection piece.

1 Strap change part 3: Pull the strap out of the frame.

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RESULT

3.8 MODULAR SYSTEM A modular system was created. The system consists of the hard front frame and the new strap. Together, they make the goggle possible to divide into four main parts; The lens, the rigid frame, the strap and the soft frame. This system provides several benefits, today and in the future.

Personal look: Like the popular mobile shells kids are buying this system gives the user the opportunity to express their personal style, to match their clothes, or change their goggles style from one day to the next.

Aftermarket / additional sales: The system creates a lucrative aftermarket of parts. The system also allows Scott to retain their customers as they can easily upgrade their ski goggles with aftermarket accessories all the time. When the customer is shopping for a new pair of goggles they want to be able to keep using their straps etc. that they have allready bough. These products can only be reused if they continue to buy from Scott.

Production: The system can be developed so that in the future all Scotts goggles is based on the same soft frame but that the front part changed depending on the model, features, etc. This simplifies, makes production cheaper and shortens the process from design to production since it is “only” the front rigid frame and lens that needs to be redesigned.

Collaborations: Easier to make limited edition releases with shops, artists, professional skiers, ski resorts, etc.

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Modular system

Environment: The system can be used to make environmentally friendly products. For example, the front hard part could be made in a different material. The system also makes it easier to separate different materials for recycling.

More challenging graphics: More challenging graphics can be used for aftermarket sales without it affecting Scott’s sporty “clean” image on the main product.

3D-printing: In the near future 3D printers will be public property, or at least something many have access to. Scott can then sell the new models of the hard frame as an .stl file over the internet. All the customer needs is Scott’s soft frame, lens and strap. Ultimately in the future Scott could even sell files that enables users to make their own rigid frame design in a 3D program to fit Scott’s lens, strap and soft frame.

Problems with this system: To start with the modular system could be more complicated to produce than a traditional ski goggles. The system is best suited for gloggles without quick lens change system to keep the price of the rigid frame and/or the initial purchase of the goggle at a reasonable level.

Your goggle, your style The rigid front frame can be easily replaced. The frame is fastened with “snap mounts�.

Choose lens

Choose rigid frame

Choose strap

Individualization example #1: M90 Camo

Individualization example #2: Desert Camo

Individualization example #3: Rocker

Individualization example #4: Rasta

Individualization example #5: Pink splatter

Individualization example #6: Blood splatter

Individualization example #7: The Matrix

Individualization example #8: Premium

RESULTAT

3.7 RENDERINGAR

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3.9 Renderings final design

Renderings final design

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RESULT

3.10 PRESENTATION MODEL A presentation model has been made. Most of the parts have been 3D printed and due the thin and organic shape, much time and effort has been put on post-processing to get a nice looking finished model.

The strap was sewn. A black lens was obtained by Scott and cut out and then sanded to the correct fit. Ventilation material was also obtained by Scott and was laser cut and glued in place. The face material were taken from an existing model.

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Presentation model

3.11 SUMMARY

1 Provide suggestions for future OTG solutions

An OTG fit has been developed based on the user tests. The location of the ski goggles different functions have been adapted from OTG users preferences and requirements.

2 Challenge the traditional sporty style of Scott’s goggle product line.

The modular system allows the user to make the goggles personal and reflect the user’s lifestyle without forcing Scott to change the sporty style of the basic model.

3 Show conceptual solutions

The modular system can changing the appearance and functions, but also the way the product is sold. Other conceptual solutions includes; fast lens mount, strap system, ventilation system and the frames adjustment system.

ÖVRIGT

Target group

The Scott brand

Other ideas and solutions

The broad target group’s needs have been satisfied by the opportunity to make their ski goggles personal.

The product fits into Scott’s motto of “Innovation, Technology & Design”. Scotts angled line is consistently being used in the final design. The technical features are highlighted similar to what Scott does on its other products.

The helmet compatibility has been taken into consideration with regard to the form of the frame, the design of the strap and by fitting the face foam to minimize the risk of an air gap between the goggle and helmet. Much time has also been spent on the soft frame to insure a comfortable fit.

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Summary

3.12 CONCLUSION The project has been a fun and rewarding experience. The OTG fit was initially supposed to be in focus, but during the project the focus has been broadened to include more conceptual thinking and solutions. The idea being that for Scott to get as much out of the project as possible the outside perspective should be used as an advantage to come up with new ideas. This have given the project a new dimension.

There is several goals with the final product; to inspire Scott to new goggle solutions, how ski goggles can possibly change as a product and become more personalized, but also how goggles in the future can be ditributed and sold.

The best case scenario would be to be able to continue developing some of the conceptual ideas into production.

Conclusion

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BIBLIOGRAPHY Sources: 1) Scott Sports (2014) - http://www.scott-sports.com/global/sv/company/history/ Pictures*: p 9 left p 9 right p 11 p 12 left p 12 right top p 12 right bottom p 13 left p 13 right

- Scott Sports (2014) - http://dfp2hfrf3mn0u.cloudfront.net/224/2243010001_25171_tif_zoom_5.jpg - Scott Sports (2014) - http://dfp2hfrf3mn0u.cloudfront.net/230/2307960196_49612_tif_zoom_1.jpg - Blue Tomato (2014) - www.bluetomato.com - http://www.rxsport.co.uk/product_images/k/universal_prod__61102.jpg - http://www.optikernikramfors.se/sites/149/content/graphics/linser.png - ttp://www.pro-vue.com/images/new112806/smith_moto_mx.jpg - http://bugoutbagsguru.com/wp-content/uploads/2013/07/snowboarder-portrait.jpg - Rich Glass - http://cdn.c.photoshelter.com/img-get/I0000AA9nVWXY31s/s/860/860/alisonp1.jpg

*Unless otherwise indicated, the image is owned by Mikael Frisk

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Bibliography

ANNEX 1 BILAGA 1 Responses: 45

ANNEX 2 2

1

3.0

1 User rating: 2, 3, 4, 3, 3

2

User rating: 5, 5, 6, 5, 5

4

3.4

4 User rating: 3, 2, 4, 3, 5

4.6

User rating: 5, 5, 4, 4, 5

3

5

3.2

User rating: 5, 3, 2, 3, 3

6 6

2.0

User rating: 1, 2, 2, 4, 1

5.0

User rating: 4, 5, 5, 5, 6

8 8

4.2

SUser rating: 4, 5, 4, 4, 4

5

7

7

5.4

3

9 9

5.2

User rating: 6, 4, 5, 5, 6

Test subjects

Summary interview: Question 1: What goggles do you own today?

All test subjects had different brand goggles.

1

Jesper 40 Male Snowboard Strap outside helmet

2

Mattias 25 Male Skier Strap outside helmet

3

Agnes 20 Female Snowboard Strap inside helmet

4

Lina 22 Female Skidor Strap inside helmet

5

Per-Erik 55 Male Skier No helmet

Question 2: What made you buy them? What aspects were the most important to you when buying them?

The most common response was “looks” and that they were “big enough” to work with their glasses.

Question 3: How do you store your goggles?

The majority repied “In my ski boots / snowboard boots in the included case”. Those who used their goggle strap outside of the helmet kept the goggles “on the helmet”.

Question 4: How often do you change lenses?

The most common answer was “never” Question 5: Would it be a selling point on you if the ski goggles in one way ot another could be personalized through colors, features, materials or the like?

All respondents thought it would be nice to be able to make their ski goggles personal. Many responded that they wanted to match goggles to their clothes.

Question 6: If “yes” which arguments feels most importantly, color/graphics, features, materials or other?

“Color/graphics” Question 7: What will you look for the next time you’re buying new goggles?

“OTG” “looks” and “helmet compatibility”.

BILAGA 3

Responses: 26

Medelbetyg:

4.00

Medelbetyg:

4.28

Medelbetyg:

3.11

Medelbetyg:

3.22

Medelbetyg:

4.35

Medelbetyg:

4.50

Medelbetyg:

3.00

Medelbetyg:

4.43

3.00

Medelbetyg:

3.57

Medelbetyg:

3.11

Medelbetyg:

3.50

Medelbetyg:

4.18

Medelbetyg:

3.93

Medelbetyg:

3.18

Medelbetyg:

4.41

Medelbetyg:

3.77

Medelbetyg:

Antal svar: 23 st

Mikael Frisk

id@mikaelfrisk.com