Advocacy To support Government Relations, we created a Hubspot sign-up page for Advocis members to join the Advocis Advocacy Network. The page was designed to pinpoint what members of the network would be interested to participate in or receive, including opportunities to: • • • • •
Attend Legislature Days Meet with elected officials at least once a year Stay up to date on Advocis advocacy news Join their Provincial Advocacy Committee (PAC) Executive Gain advocacy strategy insight from Advocis Government Relations staff
Marketing and Communications also engaged in social media posting about the network throughout the year. The campaign resulted in 20 new registrations into the PFA education program, including registrations in both the self-study and semester programs.
Media Coverage Advocis continued to build upon our strong media foundation in 2021, successfully leveraging Greg Pollock (Advocis President & CEO), Rob Eby (Chair, TFAAC) and Advocis members to field complex inquiries from top publications as it related to industry and consumer-facing issues. In total, there were 575 mentions of Advocis in industry and consumer media, both online and in print. Outlets that covered Advocis news included: Globe & Mail, Investment Executive, Wealth Professional, Advisor’s Edge, Insurance Journal, Money Sense Magazine & Golden Girl Finance.
26
