Advocacy

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To support Government Relations, we created a Hubspot sign-up page for Advocis members to join the Advocis Advocacy Network. The page was designed to pinpoint what members of the network would be interested to participate in or receive, including opportunities to:

• Attend Legislature Days • Meet with elected officials at least once a year • Stay up to date on Advocis advocacy news • Join their Provincial Advocacy Committee (PAC) Executive • Gain advocacy strategy insight from

Advocis Government Relations staff

Marketing and Communications also engaged in social media posting about the network throughout the year.

The campaign resulted in 20 new registrations into the PFA education program, including registrations in both the self-study and semester programs.

Media Coverage

Advocis continued to build upon our strong media foundation in 2021, successfully leveraging Greg Pollock (Advocis President & CEO), Rob Eby (Chair, TFAAC) and Advocis members to field complex inquiries from top publications as it related to industry and consumer-facing issues. In total, there were 575 mentions of Advocis in industry and consumer media, both online and in print. Outlets that covered Advocis news included: Globe & Mail, Investment Executive, Wealth Professional, Advisor’s Edge, Insurance Journal, Money Sense Magazine & Golden Girl Finance.

FORUM

FORUM is one of the oldest continuously published magazines in Canada. The magazine’s mandate is to help financial advisors serve their clients more effectively. In that vein, FORUM provides articles on retirement issues affecting clients, tax and estate planning, insurance and investment solutions, superior communications advice and overall business management strategies. Deanne Gage, an award-winning journalist specializing in financial services, has been editor of FORUM since 2014.

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