MEMBERSHIP

A vibrant, engaged member community is at the core of any strong association, and 2022 once again proved the resiliency and adaptability of our 17,000+ member-clients and 400+ volunteers as we eagerly welcomed a slow but optimistic return to in-person meetings, events, and programs. The Chapter Leadership and Strategies for Success conferences in June alone brought together 203 members in St. John’s Newfoundland for the first time since 2019!

2023 Membership Renewal Experience

How would you rate your online transaction experience with us today?

4.6 average rating (November-December 2022)

There is little doubt that there were bumps along the proverbial road as we all dealt with the ongoing challenges of health and safety protocols, a return to a different type of office environment and the need to balance these with a continued need for virtual accessibility and evolving technology tools and infrastructure. Advocis was not exempt from this and, consequently, the launch of a new online renewals platform resulted in a less-than-ideal experience for both members and Advocis staff. The patience, support and constructive feedback from our members was deeply appreciated as Advocis staff began working to prepare and improve the 2023 renewals experience from the moment the 2022 renewal period ended.

These improvements included system and process upgrades to simplify the experience as well as the hiring and training of additional Member Services staff to assist members with their questions and concerns. We’re pleased to say that the majority of members were pleased with these improvements, and we look forward to delivering an even better overall member experience in 2023.

Membership Growth

2022 saw a 92% Member Retention in the number of Advocis members and clients. “Word-of-mouth” continues to be a powerful driver for new membership. As a respected and effective voice within the industry in representing advisors and their clients, our strength as a professional association is in our numbers.

NPS stands for the Net Promoter Score, which is the world’s leading metric for measuring customer satisfaction and loyalty. It goes beyond measuring how satisfied a customer is with a company, also gauging their willingness to recommend it to others. Our Net Promoter Score of 67% in 2022 was based on member survey responses obtained in November/December during Advocis membership renewals.

How

Membership Fee Model

* Institute designation holders who hold one or more Institute designation(s) in the Practicing Advisor, Manager Member or Associate Manager Member categories received a 50% credit on their annual Advocis Membership fee.

Professionalism.

Please note: The Member’s Assistant category was discontinued for 2023, and those in the category were transitioned into either the Associate Member category or the Practicing Advisor category.

Membership Fee Increase

From licensing to succession planning and retirement, Advocis supports the growth of its members by providing a rock-solid platform built on the pillars of professionalism, advocacy, and community –and over 115 years of experience.

Along with other goods and services in Canada, inflationary pressures made it necessary for Advocis to increase Advocis membership fees to continue to deliver the programs and services our members deserve and expect.