Filepath 31

WCFA Global Survey

2016

01 / Key task (most important ) of today’s Global Communications 100%

1

2

11%

21%

1.

2.

3.

4.

5.

3

36%

4 5 6

Supporting the activities of global companies Facilitating international communications Promoting global values and solving global needs Nurturing the individual’s inner urge for socializing Defining the strict boundaries of markets and businesses

7%

7 8 9

7%

10

8%

Gaining new marketniches and businesses 7. Fostering cultural varienty and awarness 8. Developing the economy of poorer countries 9. Devoloping: a digital world / online communities 10. Other 6.

02/ Key challenge (most important ) of today’s Communication Professionals 100%

1

2

7%

8

3% 1.

2.

3.

4.

17%

3

8%

4

6

5

16%

45%

7

4%

Communication support in crisis situations Battle against manipulation of the media Strategic victories in information wars Overcoming the crisis of confidence

5.

6.

7.

8.

Formation of a long-term reputation in a fast-changing world Safety on the Internet Finding and nurtuning Talent Other

03/ Communication as a solution to 3 of today’s world problems/challenges/conflicts TOP 3 issue

Politics

Business

1. Competitors for issue № 1: 1. ethics, fair competition, honesty immigration, international 2. HR, internal comms, minicooperation, refugees, mum wages, talent acquisition collaborration racism, & mutual un- radicalization 3. trust deficiency, derstanding manipulation of info

2. Trust

Social

Health

Environment

1. engageMent & community management

1. empathy & solidarity

1. climate change

2. Competitors for issue № 2:

2. sustainability

2. equality, gender equality, equal opportunities

trust

3. social media & networking

starving/ 3. prservation & malnutri- wildlife protection tion, lack of medications

3. Competitors for issue №3:

3. Transparency

competence & education

4. Win-win solutions, conflict prevention/resolving, diplomacy, peace-making

5. Terrorism, wars, extremism

Note: reliability + trust (together): issue № 1

access

prevention, healthy lifestyle

Note: transparency & crises compete as issue № 4 Note: stakeholder engagement & reputation (together): issue № 2

Note: hunger+poverty (together): issue № 1

Note: crisis-com + epidemics (together): issue № 1

Note: climate change+ global warming (together): issue № 1

04/ most perspective market niche for today’s communication Agency business 100%

1

2

7%

4

25%

20%

3

Crisis communications 2. Virtual reality services 3. Social media support and developing clients’SM commuications 4. Community management 5. Other 1.

37%

5

12%

05/ Three major skills of today’s Communication Director of a Global company

1

2

3

Adaptive to change

1.

1.

1.

Open Mind

2.

2.

2.

Discipline

3.

3.

3.

Vision

4.

4.

4.

Experience

5.

5.

5.

Leadership

6.

6.

6.

Creativity

7.

7.

7.

Leadership

viSION

ADAPTIVE TO CHANGE

06/ If you need to add up to 3 other skills, please specify them below in a list, in the order of your preference

Experience stamina Vision

IntellecT Creativity

Ability to implement trends

open-mind Change-adaptive

DIGITAL Leadership Discipline SM-savvy

07/ Your Age

Up to 30 15%

100%

30-50 59%

OVER 50 26%

08/ Your region

100%

3

75%

4

7%

2

6

7%

3%

5

1

4%

1.

2.

Central and South Africa Asia

5%

3.

4.

Europe North and Central America

5.

6.

Latin (South) America Middle East / North Africa

09/ Your field

100%

2

3

16%

10%

4

8%

5

10% 3% 5%

1

38%

1.

2.

3.

4.

Communication agency Corporate communication officer Chief communications officer Media

5.

6.

7.

8.

6 7

Education Government Non-profit organization Other

8

11%

10/ Your LEVEL

1.

2.

3.

4.

5.

6.

CEO / President Manager / Partner Advisory / Expert Specialist / Tutor Employee / Trainee Other

100%

5

4

9%

6

3%

1

27%

10%

3

21%

2

31%

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