Presentation 201

COUNTRY BRANDING FOR EMERGING MARKETS

ASSEL KOZHAKOVA DiPM MCIM, Chartered Marketer

IN THE HEART OF SILK ROAD

Republic of Kazakhstan

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25 years of Independence Astana youngest capital in the world 9th largest country In the world 2 time zones

120 nationalities 17 mln people Motherland of tulips

PECILIARITIES OF COUNTRY BRANDING FOR AN EMERGING MARKET Starting from a scratch Creating a new history Era of fast communications and social media

BIG INTERNATIONAL EVENTS AS A TOOL FOR A COUNTRY PROMOTION

WHY? Strong brands of international events International exposure International acknowledgement

Infrastructure development

Tourism Investments

CRITERIAS FOR A SUCCESS Communications is key prior to the event (awareness) Integrated approach to communications International media exposure

Strong content Strong Management

WELCOME TO ASTANA!