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Agis Pistiolas: HELLADIKA MAS Initiative
by FORUM SA
magazine
GREECE PRODUCES UNIQUE, INNOVATIVE PRODUCTS
The Head of Marketing and Exports of Agrino - EV. GE. PISTIOLAS S.A., member of its Board of Directors, Agis Pistiolas explains to Ambrosia magazine why Greece needs more initiatives like HELLA-DIKA MAS.
magazine
“F or the last ten years, Greek products have been standing out for their quality and innovation, and seek to further penetrate in global markets, promoting the productive wealth of the country to the world”, says Mr. Pistiolas, explaining in just a short phrase the key logic behind the move. Until today, 70 Greek companies are included in the HELLA-DIKA MAS initiative, mainly from the food sector.
The goals of HELLA-DIKA MAS
The members of this initiative have 3 main pillars that promote the vision of the community and contribute to the achievement of its strategic goals: intervention in the public debate, synergies, and promotion of the “HELLA-DIKA MAS” brand. Within this framework, we meet with representatives of the State and economic actors and we present the initiative’s specific positions, mainly concerning Greek processing companies. At the same time, the homogeneous nature of the community members allows synergies with external partners in Greece and abroad. The third pillar is the training and information provided to consumers on the innovative, unique Greek products that bear the “HELLA-DIKA MAS” trademark, placed on 3 billion products, trucks, printed materials, exhibition stands, and member ads.
HELLA-DIKA MAS initiative’s actions
HELLA-DIKA MAS has managed to have a solid presence in retail, through unprecedented joint promotion actions, with the participation of dozens of members. Moreover, it has partnered with the mobile app POCKEE, creating an exclusive loyalty program for consumers. On top of that, there have been B2B meetings held for the European and global markets, in constant cooperation with Enterprise Greece, and other partners. Synergies have also been made in foreign markets with a joint representative, integrated sales or distribution networks, as well as with the creation of an integrated “HELLA-DIKA MAS” stand, through which many of our members participate in world exhibitions.
The brand “Greece” abroad
Greece produces unique, innovative products that contribute to its outward-looking interaction. Still, the particularly demanding exports sector needs to be continuously improving to achieve optimum results.
The prospects for Greek food exports
Its important to boost exports to further promote the outward-looking interaction of the Greek economy, as there is always room for improvement, resulting in the strengthening of Greece’s international status. The synergies between companies that produce innovative products that can be competitive in the big, particularly demanding foreign markets play a key role. This can be achieved through the creation of integrated networks and structures for analysis, penetration and promotion in each target market, as the large investment required for this purpose is distributed to more than one business.
