A Look Back at 2020 by Found Rental Co.

A look back at 2020

Hindsight is 20/20 they say…..

Boy, Oh Boy have we had a lot of time to reflect on the year that changed us all! We started off the year full of excitement, then we cried, we learned, we cried some more, and we grew…mostly in ways we didn’t know we needed to! As I look back I am happy with the decisions we made and the changes that came along with this. Although this year was a bit of a shit show (just keeping it real!) I know for certain I am grateful. For the first time in Found’s history I was able (forced!) to slow down, take a step back, and really allow myself the opportunity to analyze Found. I am grateful for the perspective that has come from this. I am grateful for the new outlook of the future, and I am grateful for all the little things in life. The following pages include the journey through 2020 and an inside look on how we found this gratitude….

~jeni

January

JAN 2020

Work Hard. Do Good. Make People Happy. This mantra that we live by here at Found came about a few months into owning my own company. I attended a business seminar and the teacher asked us all what our company’s mission statements were. I staredThis at mantra her blankly that we live because I didn’t have one….nor did I have a business plan that she asked for. Truth be told, I didn’t have semi here at Found came about a few months into owning my own company. I attended a business any of the otherandbusiness related topics havemission when statements running awere. company! I blan the teacher asked us allthat whatone our should company’s I staredBut at her had a vision and because a very strong so when asked me to come up with a statement based on my I didn’tpassion, have one….nor did she I have a business plan that she asked for. Truth be told, I didn’t h

Work Hard. Do Good. Make People Happy.

any of the other business related topics that one should have when running a company! Bu had a vision and a very strong passion, so when she asked me to come up with a statement based on

e by nar nkly have ut I my

We launched a kids line

core beliefs, that was easy… Work Hard, Do Good, and Make People Happy. So almost exactly 10 years ago, this became our mission statement and I truly believe that everyone here at Found Rentals does just that! We work WeWork always tryDo to Good, do good, wePeople try toHappy. make people happy with 10 core beliefs, thatvery washard. easy… Hard, andand Make So almost exactly everything years we do. Sothis herebecame is to the of a newand year, newbelieve inventory, and new here exciting events to ago, ourbeginning mission statement I truly that everyone at Found Rentals start planning, We are for hard. it!!! We Keep your try eyes catalogues does just that! SO We ready work very always to peeled do good, for andour we new try tomonthly make people happy with featuring our fresh new to share what we have in store for 2020! everything we finds. do. So We herecan’t is to wait the beginning of a new year, new inventory, and new exciting events to

xoxo, jeni

start planning, We are SO ready for it!!! Keep yourABOVE eyes peeled for OUR our new monthly catalogues IS FROM JANUARY LOOKBOOK featuring our fresh new finds. We can’t wait to share what we have in store for 2020!

xoxo, jeni

February

We celebrated 10 years in business!!!

We celebrated our 10 year anniversary and we are so very proud of the growth we have had over those years. We also know that none of this would have been possible without our amazing team and all of you supporting us along the way. Thank you from the bottom of our hearts! Letâ&#x20AC;&#x2122;s continue to grow together.... ABOVE IS FROM OUR FEBRUARY LOOKBOOK

Celebrated 10 years with over 500 friendors at our warehouse was a true joy!

We worked hard on new inventory & inspirational lookbooks.

We participated in some of the most beautiful photo shoots....

March

We were gearing up for another busy month, lots of new inventory, and we sent out our 3rd printed catalogue for the year.

March 13th ….a day I don’t like to revisit. The severity of

the situation for the event industry hit hard and without warning. Literally, our Nor Cal Team was at a delivery in San Francisco and the Mayor arrived. He locked the doors to the building, sent everyone away, and canceled the event. This was the rude awakening to our new reality. As the shutdown went into affect our phones started ringing off the hook and our inboxes were flooded with cancellations and postponements. It was unreal. Truly unimaginable. Joel and I made the hard decision to furlough our 70 + crew members with optimism that they would be back to work in no time! My goodness, how naive we were. Our management and sales team spent the next few weeks adjusting to working at home all while handling the cancelations and navigating our client relations. We were learning as we went and evolving as the pandemic did. There were days more difficult than others, but through it all we stayed true to our mission statement: Work Hard. Do Good. Make People Happy. What the work looked like was different, but doing it at 1 10% remained the same. Doing good came easy! Our top priority has always been our crew members and customers and this never steered us differently. Making people happy had it’s challenges and during this trying time, all we could do was lessen the heartache of adjusting the plans of one of the most important days of their lives by being helpful and flexible.. Happiness that we were healthy, that we weren’t in this alone, and that we knew this was only a bump in the road. As our bustling warehouse was now quiet and dark there was sadness in realizing this was the new normal. We refused to cave and instead started shifting how the following days would look….

April

We were optimistic that things were going to turn around quickly, so we continued working on new look books and releasing new products.

ABOVE IS FROM OUR APRIL LOOKBOOK

We had more free time on our hands so we started working on our rebrand, new website, and online shop.

FOUND RENTALS

COLOR STORY

LOGO COMPS

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RENTALS

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FOUND RENTALS

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FOUND RENTALS EST. 2010

T RY I N G T O K E E P B U S Y , W E PA RT N E R E D W I T H

May

F O R A M O T H E R â&#x20AC;&#x2122; S D AY S A L E O N L I N E A N D AT T H E WAREHOUSE .

before

We made the difficult decision to close our northern california warehouse in emeryville.

after

June

We launched home staging, and used pictures of our lake tahoe house to showcase what we could do.

July

As outdoor dining became more popular (and mandatory) we were lucky enough to provide the furniture for shutters new outdoor dining space.

We officially launched the new website

A NE W L O O K RENT + SHOP UNDER ONE ROOF

FOUND RENTAL CO. WHETHER YOU ARE LOOKING FOR ONE OF A KIND ORNATE PIECES OR MODERN MULTIPLES YOU WILL FIND THAT FOUND RENTAL CO. OFFERS AN EXTENSIVE INVENTORY. FOR MORE THAN A DECADE, FOUNDER JENI MAUS HAS SHOPPED THE GLOBE TO BRING AN ABUNDANCE OF CURATED PIECES TO HER COLLECTION. SHE HAS BEEN HIGHLY NOTED FOR HER EYE, DESIGN AND STYLING. OVER THE YEARS JENI HAS FOUND THAT EACH PIECE HAS A STORY. MAKE THEM A PART OF YOURS.

LOOKBOOKS

August

We were lucky enough to be a part of some beautiful intimate events and more styled shoots....

REAL WEDDING P H OTO G R A P H Y: N O R M A N A N D B L A K E | P L A N N I N G & D ES I G N : A L I S O N E V E N TS | V E N U E : A M A N G I R I | F LO R A L D ES I G N : ST U D I O M O N D I N E | PA P E R D E S I G N : LO T U S A N D D A S H | R E N TA L S : F O U N D R E N TA L C O. , L A TAV O L A , T H E O N I C O L L E CT I O N

REAL WEDDING P H OTO G R A P H Y: A L E X A N D R I A M O N E T T E | P L A N N I N G & D E S I G N : FAW N E V E N T S | F LO R A L : P E N E LO P E P OT S F LO R A L D E S I G N | R E N TA L S : F O U N D R E N TA L C O. , M T B E V E N T R E N TA L S

STYLED SHOOT

P H OTO G R A P H Y: H A N N A H C OST E L LO | P L A N N E R & D ES I G N E R : L B E V E N TS | V E N U E : S A N TA M O N I C A P R O P E R | F LO R I S T: B E S T D AY E V E R F LO R A L D E S I G N | PA P E R G O O D S : C O P P E R W I L LO W P S | H A I R & M A K E U P : G I R L M E E T S B O N G G A | A C C E N T R E N TA L S : F O U N D R E N TA L C O. | TA B L E TO P R E N TA L S : G R E Y S TO N E TA B L E | L I N E N S : L A TAV O L A L I N E N | M O D E L : E M I LY W E B E R & N I C K H O L M E Z S | D R E S S : B I L LY â&#x20AC;&#x2122; S B O U T I Q U E

We celebrated our girl Jewel at her sidewalk baby shower thrown by her sisters, Karson Butler Events.

P H OTO G R A P H Y: JA N A W I L L I A M S | P L A N N I N G & D ES I G N : K A R S O N B U T L E R E V E N T S | R E N TA L S : F O U N D R E N TA L C O. | C AT E R I N G : 24 CARROTS

September We had our first sale in the showroom

We staged some beautiful homes

W E S T H O L LY W O O D R E S I D E N C E

LIDO ISLAND RESIDENCE

Micro, outdoor events became the new normal....

BABY SHOWER

P H O T O G R A P H Y : K O R I N N E P H O T O | P L A N N I N G & D E S I G N : T H E LY N D E N L A N E C O . | F LO R A L D E S I G N : S I R E N F LO R A L C O | R E N TA L S : F O U N D R E N TA L C O. , T H E O N I C O L L E C T I O N , T H E A R K | PA P E R G O O D S : K AT I E O â&#x20AC;&#x2122; B R I E N C O, | C H E F : M A G E L L A N

REAL WEDDING

P H OTO G R A P H Y: P I N K B OX F I L M S | V E N U E: H A N G A R 2 1 | P L A N N I N G : S A G E E V E N T P L A N N I N G | F LO R I S T: F O X TA I L F LO R A L S | H A I R & M A K E U P : V I V I A N T R A N A R T I S T R Y | R E N TA L S : F O U N D R E N TA L C O. | A R C H : FOXG LOV E LOS A N G E L ES

October

another sale in the showroom....

EMERSON RESIDENCE

more home staging....

October proved to hold the most difficult decision of 2020â&#x20AC;Ś closing our showroom in Emeryville. Although it had sat empty since March, keeping keys in hand, and knowing there was some Found beauty still in the Bay allowed me to hold on to my optimism. It was sad to say goodbye to this beautiful space, but I have peace knowing we will open new doors in N.Cal just as soon we are able! And no doubt the next location will be more beautiful, and even more full of amazing inventory!

Moved out of Emeryville showroom

November

More beautiful photo shoots....

REAL WEDDING

By November we were pros at delivering in masks, and Covid testing before and after small events. Bless our amazing crew of hard workers!

P H OTO G R A P H Y: C H A R LOT T E F R A N C I S P H OTO | R E N TA L S : F O U N D R E N TA L C O. | F LO R A L S : S A R A H S G A R D E N | V E N U E : E L C H O R R O W E D D I N G S | C R E AT I V E D I R E CT I N G , PLANNING & DESIGN: KELSEY FINLAND & JANE IN THE WOODS

REAL WEDDING

P H OTO G R A P H Y: S I E R R A A S H L E I G H | R E N TA L S : F O U N D R E N TA L C O. , T H E O N I C O L L E CT I O N , OT I S A N D P E A R L | F LO R A L S : T H E F LO W E R S TA N D | V E N U E : G R E E N G AT E R A N C H & V I N E YA R D | P L A N N I N G : VA N ES S A N O E L E V E N TS

I was extremely fortunate to design two separate homes...in Nashville and Florida! These were not staging jobs, but homes clients would be living in. Not being able to travel to see these spaces in person the pressure (and challenge!) was on! I created a lot of custom items, sourced high and low, and at the end sent two full containers across the country. I still canâ&#x20AC;&#x2122;t believe I never visited these homesâ&#x20AC;Śitâ&#x20AC;&#x2122;s truly is amazing what can be done through emails, text messages and phone calls!

December

The re we re ve r y f ew d ays t h r o u g h o u t 2020 t h at I d id n o t go in t o t h e wa r e h o u s e. I fe l t t h e n e e d t o b e t h e re eve n w h e n t h er e wa s n o t h i n g t o do. Wh e n t h e s ilen c e c o u l d b e fel t I r e fu s e d t o allo w t h is ye a r t o s t o p u s fr o m m o v i n g a h e a d. I f o c u s e d o n ma k ing n ew c u s t o m i t e m s fo r d esi g n work a n d o ur re nt a l i nven t o r y. I s p en t c o u n t l ess hou rs o n t h e b a c k wa l l c r e a t i n g i n s p i ra t i o n a l sho o t s . I wa lk e d t h e a i s l e s o f t h e wa r e h o u s e t o f o cus o n h o w it c o u l d b e i m p r o ve d . I j u s t had t o k e e p mo v i n g , ke ep t h o s e c r e a t i ve j u i c es flow in gâ&#x20AC;Ś f o r mys e l f, my t e a m , a n d o u r wo n d erfu l c lien t s .

Although 2021 is facing the same challenges as 2020, I am confident that the future is going to brighter than ever. I believe the events industry is going to come out of this stronger! I mean, who is not ready to party again!?! We sure are. And when we all canâ&#x20AC;Ś. weâ&#x20AC;&#x2122;ll be right here ready to join you!