Noteworthy Stats | Q1 2022 Elevated Engagement on FourSeasonsSIR.com
That’s a +17% vs. YAG!
161K <
Users On Site
468K <
Page Views
1.34 Minutes <
Average Session Duration
198,424
2.36
Sessions
Average Page Views
For the time period of 1/1/22 - 3/31/22. Source: Google Analytics
+17% Increase In New Users Year over Year
ACROSS T H E GLO B E
Website Visitor Locations COU N T RI ES
USA India
151,988 3,124
Ireland UK
894
736
Canada
679
U N IT ED STAT ES
44,041
VA
Virginia
VT
Vermont
NH
New Hampshire
NY
New York
MA
Massachusetts
19,231 17,020
16,809 12,775
LE A D VOYAGE R
Intelligent lead management. 186,346
155,603
Total Unique Visitors
Total Listings Viewed
566
378,152
Number of Prospects Identified
Total Property Searches
820
218
Number of Leads Generated
Total Saved Properties
For the time period of 1/1/22 - 3/31/22.
Social Media and Display Campaigns SOCI AL AD CA M PA I G NS Facebook advertising across our regions and various feeder markets.
6,731
0.90%
C LI C KS
CT R
745K
516K
IMPR ESS I ON S
R E AC H
DIS PL AY A D CA MPA IG NS Display ads promoting our regions, our lifestyle and our properties.
For the time period of 1/1/22 - 3/31/22.
2,125
1.7M
CL I CKS
IMPRESS IO NS
Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:
IMPRESS IO N S
413,218
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
41,942
xmple.com
200
L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.
2x Industry Benchmark!
© xmple.com
CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
For the time period of 1/1/22 - 3/31/22.
10.15%
IMPACTF U L
Print Advertising 746K The number of impressions that our print ads generated
300+ The total number print advertisments published
Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.
251 Watch Time Minutes 9K Views
3.5K Page Likes 212K Page Reach
3.2K Followers 4.2K Accounts Reached
3,658 Impressions 578 Reads
7.32K Impressions 6K Total Audience
Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.
131
TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.
I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
5,832
Source Adwerx - 1/1/22 - 3/31/22
2.34 million
C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.