Noteworthy Stats - Q1 2022

Noteworthy Stats | Q1 2022 Elevated Engagement on FourSeasonsSIR.com

That’s a +17% vs. YAG!

161K <

Users On Site

468K <

Page Views

1.34 Minutes <

Average Session Duration

198,424

2.36

Sessions

Average Page Views

For the time period of 1/1/22 - 3/31/22. Source: Google Analytics

+17% Increase In New Users Year over Year

ACROSS T H E GLO B E

Website Visitor Locations COU N T RI ES

USA India

151,988 3,124

Ireland UK

894

736

Canada

679

U N IT ED STAT ES

44,041

VA

Virginia

VT

Vermont

NH

New Hampshire

NY

New York

MA

Massachusetts

19,231 17,020

16,809 12,775

LE A D VOYAGE R

Intelligent lead management.

186,346

155,603

Total Unique Visitors

Total Listings Viewed

566

378,152

Number of Prospects Identified

Total Property Searches

820

218

Number of Leads Generated

Total Saved Properties

For the time period of 1/1/22 - 3/31/22.

Social Media and Display Campaigns SOCI AL AD CA M PA I G NS Facebook advertising across our regions and various feeder markets.

6,731

0.90%

C LI C KS

CT R

745K

516K

IMPR ESS I ON S

R E AC H

DIS PL AY A D CA MPA IG NS Display ads promoting our regions, our lifestyle and our properties.

For the time period of 1/1/22 - 3/31/22.

2,125

1.7M

CL I CKS

IMPRESS IO NS

Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:

IMPRESS IO N S

413,218

How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.

41,942

xmple.com

200

L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.

2x Industry Benchmark!

© xmple.com

CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

For the time period of 1/1/22 - 3/31/22.

10.15%

IMPACTF U L

Print Advertising 746K The number of impressions that our print ads generated

300+ The total number print advertisments published

Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.

251 Watch Time Minutes 9K Views

3.5K Page Likes 212K Page Reach

3.2K Followers 4.2K Accounts Reached

3,658 Impressions 578 Reads

7.32K Impressions 6K Total Audience

Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.

131

TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

5,832

Source Adwerx - 1/1/22 - 3/31/22

2.34 million

C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.