Experience the Unique Difference
Luxury is not about price. It’s about an experience.
BRAND HERITAGE Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services. INSIGHT: Sotheby’s speaks to the integrity, authenticity, and heritage of a remarkable brand. Competitors may have name recognition, but the Sotheby’s brand delivers intangible emotional appeal while offering sellers equity in a company built on excellence. The seller benefits from the Sotheby’s brand name as well as a reputation for service excellence.
WE ARE FOUR SEASONS SOTHEBY’S INTERNATIONAL REALTY With 16 offices throughout Vermont and New Hampshire and over 230 associates and support staff members... Four Seasons Sotheby’s International Realty delivers global reach at a local level. At Four Seasons Sotheby’s International Realty, our New Hampshire and Vermont roots run deep. Four Seasons Sotheby’s International Realty is both a homegrown and regional company having served the communities in our two states for over 100 years. From health and human services to the arts and education, we invest in programs and events which enhance the lives of our employees, their families, and our neighbors in the communities in which we work and live. Many of our agents are second, third and even fourth generation natives. We see New England as more than a place — it’s a way of living, and enjoying life fully. Our own stories began with a love of the places where we live, the places we call home. We enjoy sharing our local knowledge and our passion for the lifestyle with our customers. From helping our clients find the right service providers, or that hiddengem of a restaurant in town, or the best arts and culture... we are here to serve as your local expert.
OUR VISION We help people achieve their dream of homeownership and embrace their aspirations.
OUR MISSION To provide a customer-first experience which anticipates their needs and exceeds their expectations by leveraging our values and brand proposition.
OUR VALUES • Integrity… In everything we do • Respect… For each other, our clients and our customers • Relationships… In our company and in our communities • Commitment… Do what we say and say what we do • Positive Mindset… To achieve great results • Team Work… We value everyone’s contributions
OUR BRAND PROPOSITION Luxury is an experience… We list properties of distinction regardless of price and provide each and every client the same level of service and attention to detail.
REPRESENTING PROPERTIES OF DISTINCTION Whether your property is valued at $200,000 or $2,000,000, it has a story all its own. It’s written in the details, big and small, which make a house into a home... or a piece of land into a dream. A remembrance of things past... a celebration of things to come. Telling these treasured tales is our specialty. We start by uncovering and bringing to life all of the qualities which make your property exceptional. By combining outstanding photography and intriguing narrative, our distinctive storytelling showcases a home’s finer details in ways which truly resonate with prospective buyers. We use our considerable experience and resources to artfully unite special places with those who will cherish them.
SHOWCASING EVERY HOME IN THE LIGHT AND DISTINCTION IT DESERVES Our marketing strategy is all about making worldwide impressions and establishing consumer engagement. It is about local and international exposure, and innovative marketing to showcase the listings we represent. Our global impact delivers over one billion impressions. We provide ubiquitous exposure for the homes we represent by taking advantage of the valuable relationships we have built with the world’s most powerful media.
22,000 sales associates 970 offices
72 countries and territories 22,000 annual referrals
A POWERFUL GLOBAL NETWORK Sotheby’s International Realty® gives your property exposure to a highly qualified global clientele. Our network of residential brokerage companies are in 72 countries, making Sotheby’s International Realty a truly global real estate brand. From our network of affiliates who regularly refer business to each other, to our media partners who help us showcase the world’s finest homes to a global audience of consumers... we capitalize on these resources to generate the ultimate exposure for your home.
Blue Hill
Stowe
St. Johnsbury Camden
Bar Harbor
Northwest Harbor
South Burlington Damariscotta
Middlebury Randolph Rutland Ludlow Londonderry Manchester
Fairlee Hanover
Brunswick Meredith
Portland
New London
Kennebunk
York
Bondville
Bedford
Rye
West Dover
Lenox Great Barrington
Salisbury Lakeville Kent
Litchfield Washington Depot
Danbury Newtown Essex Guilford Ridgefield West Port Wilton Stratford Madison New Canaan Fairfield Stamford South Port (4 offices) Darien Greenwich
Carlisle Concord Beverly Farms Acton Marblehead Harvard Lexington Swampscott Winchester Charlestown Westborough Brookline Boston (7 offices) Jamaica Plain Hopkinton Newton Savin Hill Hingham Cohassat Westwood Duxbury
Provincetown
Orleans Dennis Brewster Osterville Providence Chatham Mashpee Harwich Port Newport West Falmouth Dartmouth Barrington Narragansett Martha’s Vineyard Charlestown Mystic Watch Hill Nantucket Chilmark Edgartown
CONNECTIONS THAT MATTER New England, known for its four seasons, is renowned for its quality of living. From the rocky coastline of Maine, to the sandy beaches of Cape Cod, or the bustling suburbs of Connecticut, to the scenic White Mountains of New Hampshire and Green Mountains of Vermont, there is something for everyone here in New England. Our regional network of Sotheby’s International Realty affiliates covers all of New England. Whether you’re selling your home or purchasing a primary residence or vacation home ― we’ve got you covered.
S O T H E B Y S R E A LT Y. C O M
UNRIVALED ONLINE PROPERTY DISTRIBUTION In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world including NYT.com, WSJ.com, AD.com, and Juwai.com among others. To measure results, the Sotheby’s International Realty® brand provides a property report which outlines view and inquiry statistics from each partner-site to effectively illustrate the activity a property receives online. We are able to keep our clients informed of marketing efforts every step of the way.
WE GO WHERE THE BUYERS ARE LOOKING ADWERX COLLABORATION We advertise your property where people spend their time online, including Facebook and hundreds of top websites. We use our partnership with Adwerx to geographically target people who have demonstrated an interest in your property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows your digital banner ad to them via retargeting as they surf the web.
SOCIAL MEDIA The Four Seasons Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Facebook, Twitter, Instagram, Pinterest, Linkedin and YouTube. Facebook is the top referring source of traffic to sothebysrealty.com. The Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.
TARGETED ADVERTISING Our advertising is consumer-centric which targets potential home-buyers and sellers at all stages of the real estate journey. Our digital strategy is aimed at showcasing homes to highly-qualified home-buyers and delivers significant impressions with the most effective online publications.
360 DEGREE MARKETING APPROACH With a successful combination of both print and digital advertising techniques, Four Seasons Sotheby’s International Realty is able to generate exposure on a local and global scale. No matter if you click, tap or read ― our approach to marketing will allow consumers to experience the unique difference.
CURATE
BY SOTHEBY’S INTERNATIONAL REALTY Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design, and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.
QUALITY PHOTOGRAPHY Quality photography is central to our marketing strategy. We are committed to showcasing your home in the light and distinction it deserves through photography which inspires and captivates.
LIFESTYLE VIDEOS Custom lifestyle videos capture, reflect, promote, and market the wonderful lifestyle in New Hampshire and Vermont. These videos engage, inspire, motivate, and guide consumers to move towards the lifestyles they seek.
3D VIRTUAL EXPERIENCES By utilizing a 3D camera and our media platform, we can create immersive 3D virtual experiences from our listings which can be viewed on a desktop, mobile device, or Virtual Reality headset; anywhere a consumer is connected.
PROPERTY DETAIL REPORTS Our property detail reports provide prospective buyers and sellers with local market conditions, sales trends, and more. The depth of information helps establish market value and keeps consumers up to date on everything relating to their search.
EMAIL MARKETING We engage and follow prospective buyers throughout the sales process with email marketing. Effective email marketing builds credibility, boosts sales and strengthens relationships. Consumers can be reached on any device, at any time and place.
PRINT ADVERTISING Our marketing strategy is all about making impressions both locally and worldwide. We also recognize that local marketing is at the very core of our strategy. Our firm is consistently promoted in over 100 local, regional and national publications.
FOUR SEASONS LIVING MAGAZINE Four Seasons Living magazine is the exclusive publication of the firm. Each edition highlights a region of Vermont and New Hampshire or a particular lifestyle: Luxury, The Lakes of New Hampshire, the Upper Valley, and Southern Vermont. Over 75,000 copies are distributed each year.
FOURSEASONSSIR.COM
The source for all things real estate. O u r w e b s i t e o f f e r s a n exc e p t i o n a l u s e r ex p e r i e n c e . . . P LU S A L L O F T H E F E AT U R E S T H AT B U Y E R S WA N T.
Customized Property Search
Discover Your Home Value
In-Depth Regional and Lifestyle Content
Currency Exchange
Language Conversion
Real Time Market Reports
WORK WITH THE MARKET LEADER. INNOVATIVE MARKETING. PROVEN RESULTS.
#1
$867 MILLION
In Luxury Sales Vermont and New Hampshire
Dollar Volume Sold In 2018
OVER
190 FSSIR Agents In Vermont And New Hampshire 2
RANKED
#1
2019 Most Trusted Brand Lifestory Research Survey 4
2000+ Listings Represented In 2018 2
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48 MILLION Total Property Detail Views 2018 on sothebysrealty.com 3
16 Number of FSSIR Offices In Vermont and New Hampshire
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HIGHEST AVERAGE SALE PRICE Average List Price Sold ― Highest of Top 10 Brokerage Firms in Vermont and New Hampshire 1
SOURCE: 1. TrendGraphix utilizing NNEREN data: 01/01/18 to 12/31/2018 - all counties in Vermont and New Hampshire combined. 2. Four Seasons Sotheby’s International Realty Reporting 3. Sotheby’s International Realty Sothebysrealty.com statistics Full Year 2018 4. Lifestory Research Survey - Copyright ©2018, Lifestory Corporation
THE FSSIR ADVANTAGE
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OUR PEOPLE
OUR SERVICE
With over 190 real estate professionals and our long history in the markets we serve, Four Seasons Sotheby’s International Realty has the local expertise and knowledge to serve your real estate needs.
We take great pride and joy in offering outstanding service from beginning to end and in establishing long-lasting relationships with our valued clients.
OUR BRAND
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OUR NETWORK
Sotheby’s International Realty is a rare and unique brand which instantly evokes quality, service, and an appreciation of what is truly important in life.
Our network is the only true, worldwide real estate network with thousands of office-tooffice referrals every year.
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OUR MARKETING
OUR REACH
It is simply unparalleled. Others try to duplicate what we accomplish, but we lead the way. We provide not just the most but truly the best exposure for our listings.
With an outstanding brand, a robust marketing plan, and a strong network comes tremendous access to potential buyers.
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OUR RECORD
OUR CLIENT’S EXPERIENCE
Our firm has developed an impressive track record demonstrated by being number one in both Vermont and New Hampshire for luxury sales.
With compelling attention to detail, excellent communication, world-class marketing, and leading access to potential buyers, our clients enjoy a seamless experience.
THE PLACE WE CALL HOME Living in New England offers many rewards for those who enjoy the seasonal changes and natural beauty we have all come to cherish. For more than a century, both primary and secondary home owners alike have chosen this area as their ideal four-season destination. It would be our pleasure to serve as your concierge to this special part of the world!
Champlain Valley Middlebury: 802.388.1000 South Burlington: 802.864.0541 Central Vermont Rutland: 802.774.7007 Stowe: 802.253.7267 Randolph: 802.565.8136 Northeast Kingdom St. Johnsbury: 802.751.7582
Southern Vermont Mount Snow: 802.464.1200 Stratton: 802.297.1100 Manchester: 802.362.4551 Okemo: 802.228.4537 Bromley: 802.824.3113 Upper Valley Fairlee: 802.333.4701 Hanover: 603.643.6070
Lake Sunapee Region New London: 603.526.4050 Lakes Region of New Hampshire Meredith: 603.677.7012 Southern New Hampshire Bedford: 603.413.7600
FourSeasonsSIR.com Each Office is Independently Owned and Operated.
