Once upon a time, there was a cup of tea...
...and everyone in the Palace loved it...
...so the queen drank it every morning at breakfast and named it...
“
”
Royal Briefing The Company:
The Design:
‘Royal’ is a tea company aimed at tourists and the U.K. market. Royal-tea will mainly focus on past and present members of the British royal family, using their image in a tongue and cheek design for the unique flavours.
Design a unique identity for Royal Tea including, logo, logo colour variations for flavours, stationary and packaging.
As limited editions, Royal tea will also feature other Royal figures from other countries for limited edition flavour varieties. Advertising media, including billboards and six sheets will promote the brand in the U.K. and information leaflets will be inside all tea boxes giving information about the Royal tea company and also information about the monarch featured on the package.
Work directly with the head designer for Royal Doulton and design unique merchandise including teapots, milk jugs, teacups and saucers.
Royal Logos
METALLIC PANTONE 8642 C PANTONE Process Black U
Colour Variations
METALLIC PANTONE 8703 C METALLIC PANTONE 8683 C METALLIC PANTONE 8642 C PANTONE 1807 U PANTONE 2612 U PANTONE BLUE 072 U
Royal Colours
PANTONE 1807 U PANTONE 2612 U PANTONE BLUE 072 U
Typeface
Aa Black Chancery
Black Chancery (Regular) - Logo, Title, Heading
Aa Piranesi Italic BT
Piranesi Italic BT (Regular) - Sub Headings
Aa
Monotype Corsiva
Monotype Corsiva (Regular) - Body Text
Royal Stationary
‘Royal’ - Black
PANTONE Process Black U PANTONE Warm Grey 1 U
C4 Envelope Royal - Tea fit for a Queen 101 Queen Victoria Street, London, W1 2HQ. T: +44 (0) 20 79 400 300. W: www.royaltea.com
A4 Letter Head
Business Card - Front
CD Sticker Business Card - Back
DL Envelope
‘Royal’ - Gold Foil
METALLIC PANTONE 8642 C PANTONE 9224 U 2
C4 Envelope Royal - Tea fit for a Queen 101 Queen Victoria Street, London, W1 2HQ. T: +44 (0) 20 79 400 300. W: www.royaltea.com
A4 Letter Head
Business Card - Front
CD Sticker
Business Card - Back
DL Envelope
Packaging - The Box
Royal Tea; English Breakfast is a luxurious blended black tea, grown Fair-trade in India from quality producers. T his is a full flavoured tea and is great not only just for breakfast inspired by the great British nation. Why not try our other tea blends, King Henry VIII, Royal Flush, King William III, Queen Victoria the Empress of India, Queen Mary and King Richard II; see packs for details and flavours or log onto our website: www.royaltea.com
Royal Tea Box - English Breakfast. Front and Back
Tea Packet and Merchandise
Advertising & Marketing
... T he End
Victoria Foy foy@foyboy.com