Frontiers of Quebec w w w . fq 1 9 2 4 . c o m
introduction
The FQ1924 Man
- Time honoured Tradition It is no wonder a classic style never dies. It’s rooted in character and history. Passed down from generation to generation. And tells a story of the man behind the clothing – their leisure interests, their family and academic life, their casual and relaxed attitudes. FQ1924 is a collection of Ivy League classics in Sportswear today. Designed for men with a curious mind and confident nature who enjoy a leisurely lifestyle full of sport, recreation, friends, and of course… academia. Ambition runs high in the FQ man. Not only does he know what he wants, but he also knows how to get it. His style is distinctive and right to the point. He chooses his comfort over his prestige, but always does so with an elegance and sophistication. When you see the FQ1924 man, you will know precisely who he is and what he enjoys in life. And he lives quite a full life.
5
brand values
‘We above ‘I’ An approach of comradery. The belief that collaboration and cooperation amongst a team or community achieves greater results than the sum of its parts.
Vi s i o n a r y It is our passion to continually push the boundaries for the extraordinary and to use imagination and invention as a course for continual advancement.
curious We have a thirst for knowledge and an open mind that provides us with endless opportunities. We strive for greatness and that only comes from a curiosity that drives our ambition.
Accessible Creativity happens when people are open to ideas and opinions. We make sure to always keep ‘the door open’ to each other, our community, our partners and customers – so that an exchange of ideas is respected and realized.
courage Too often, people fear change and newness. it is our pledge to constantly push the boundaries and explore avenues untouched, unknown and unprompted.
venturous It is better to try and fail than to never try at all. We believe risks are an essential part of innovation and development. Without them, we remain stagnant and commonplace.
Frontiers of Quebec w w w . fq 1 9 2 4 . c o m
FQ1924
A beautiful moment of peace and friendship The door of the small cabin binds as he pushes it open and steps in. There’s morning dew in his beard and on the woollen sweater. Soon after his friends carry bags of food in from the car. Four buddies, away from university and city life for a cosy weekend. Before long, the fire crackles and heats up the tiny place. They spontaneously start baking pancakes and eat them right from the pan dripping with maple syrup.
They play old vinyl records on the orange plastic gramophone while talking and laughing their way through the afternoon. They talk about the past and about the years ahead. About their grandparents and the hippie style that they adore so much. And they talk about the rich music of those days that doesn’t come any better. It’s time for a beer now, and he proposes a toast. “For the past,” he says, “and for the future. But above all, for this beautiful moment of peace and friendship”.
M o n t h ly C o l o u r St o r i e s With a commitment to commerciality and consistency, FQ1924’s collections bring a branded image full of creativity and imagination in structured and colorcoordinated deliveries -- ensuring sellthrough to our customers and satisfaction to the consumers. With four comprehensive seasonal collections per year, along with twelve monthly, color-coordinated capsules – our aim is to continually offer newness and a wide variety of styles to suit a man’s every need. Each monthly delivery consists of basic, core and profile styles in a particular color capsule that can be mixed and matched in both the merchandising on the floor and in a man’s wardrobe. This delivery structure is the basis of our product offering. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.
OCt o b e r c o l o u r s t o r y
The FQ1924 Collection highlights - Heavy washed down corduroy chinos - Fusion of rural handcrafts and contemporary design for an off beat rustic look - Turtle neck sweatshirts - Knitted wests, jackets and extra large cardigans - Outdoor tartan shirts - Mix and match of fabrics - Raised graphic stitches - Rough patches - Unexpected details - Stribed and solid colour shirts with integrated details
C o r e St y l e s
4035
7019
2008
3080
2096
3089
3078
3077
2098
5019
3092
2088
2093 6801
2091
1033
OCt o b e r c o l o u r s t o r y
13
Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store. 2 4 3 3 3
Jackets T-shirts Shirts Jeans/bottoms Knitwear
Remember acccessories such as belts and scarves. Accessories are included to complete the ensemble. Frontiers of Quebec w w w . fq 1 9 2 4 . c o m
November colour story
C o r e St y l e s
3091
6804
7016
5021 6805
November colour story
17
Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use this reference as a guideline when merchandising the product. The guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store. Remember acccessories such as belts and scarves. Accessories are included to complete the ensemble.
Frontiers of Quebec w w w . fq 1 9 2 4 . c o m
C o r e St y l e s
3090
2101 7020
November colour story
19
Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use this reference as a guideline when merchandising the product. The guide is provided in order to ensure strong brand statement and deliver the maximum potential for sales in your store.
a
Remember acccessories such as belts and scarves. Accessories are included to complete the ensemble.
Frontiers of Quebec w w w . fq 1 9 2 4 . c o m
Cardigan: 3089 Shirt: 2094 Jeans: 6800
How to style it!
-
October
Jacket: 1033 Pants: 7005
Pullover: 3079 Shirt: 2086 Pants: 7020
Blazer: 1063 Shirt: 2087 Pants: 7017
How to style it!
-
October
Cardigan: 3080 Shirt: 6802 Pants: 7005
West: 3087 Shirt: 2081 Pants: 7016
Pullover: 3077 Shirt: 2091 Jeans: 6002
Blazer: 1062 Shirt: 2077 Pants: 7005
(November)
Blazer: 1062 Shirt: 2088 Jeans: 6001
Shirt: 6804 Pants :7020
How to style it!
-
November
Cardigan: 3090 Tee: 4038 Jeans: 6800
Pullover: 3084 Pants: 7005
West: 3088 Tee: 5022 Pants: 7019
Shirt: 2089 Jeans: 6801
FQ1924
contact us Germany Brandpool gmbh & co kg +49 698 299 33 90 hakan@brandpool.biz
Russia Fashion 2 Customer 11c +7 495 755 65 48 info@fashion2customer.com
Denmark * Head Office * +45 7943 3000 FQ1924@btx.dk
Norway +47 9089 5517 FQ1924@btx.dk
Spain La Casa Del Alcalde +34 933 019 360 info@lacasadelalcalde.com
Italy Badii & Santini +39 06 502 0400 info@badii.it
Sweden +46 1748 38 38 FQ1924@btx.dk
UK Brand National +44 795 724 74 11 dharris@brandnational.co.uk
Finland OY Beunock AB +35 850 554 45 66 jean.borgstrom@beunock.fi
France Jmm agency +45 7943 3000 jmmagency@hotmail.com
Frontiers of Quebec w w w . fq 1 9 2 4 . c o m
Hungary Red and Black point Ltd +36 76 898 044 blackpoint@t-online.hu
Iceland HLC Moda ehf +35 4660 1755 hilmar@hlc.is
Holland Fancy Farmers Enterprises, Tt. +31 655 882 406 rob@fancyfarmers.com
www.fq1924.com facebook.com/fq1924
w w w.f q 1924.com