FQ1924 Visual Merchandising MS2013

VISUAL M E R C H A N D I si N G GUIDE ms 2 0 1 3 Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

VM MAIN SPRING 2013

introduction

The FQ1924 Man

- Time honoured Tradition It is no wonder a classic style never dies. It’s rooted in character and history.

Passed down from generation to generation.

And tells a story of the man behind the clothing – their leisure interests, their family and academic life, their casual and relaxed attitudes.

FQ1924 is a collection of Ivy League classics in Sportswear today. Designed for men with a curious mind and confident nature who enjoy a leisurely lifestyle full of sport, recreation, friends, and of course… academia. Ambition runs high in the FQ man.

Not only does he know what he wants, but he also knows how to get it.

His style is distinctive and right to the point. He chooses his comfort over his prestige, but always does so with an elegance and sophistication. When you see the FQ1924 man, you will know precisely who he is and what he enjoys in life. And he lives quite a full life.

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

/

3

FQ1924

FQ1924 has the Wanderlust for Berlin

Men’s fashion brand finds common ground with a city that is anything but common.

Men’s fashion brand, FQ1924, with an age-old heritage and inspiration from courageous adventurers from a hundred years ago, takes a modern-day journey of its own through the city of Berlin.

FQ1924 was launched a mere season ago. Yet, it encapsulates a story so deep-seated in history and bold in its beliefs and design that the brand has already made an impression on the fashion world. Inspired by a group of Danish settlers who migrated into Quebec, Canada in the early 1900’s with only a hope and a belief in their pockets, FQ1924’s mission is to not only deliver authentic men’s apparel that tells a rich story, but to embody the same values of its forebears – courage, curiosity and adventure. Today, FQ1924 finds inspiration from the people of Berlin, who share a similar attitude and lifestyle that the brand holds dear – and infuses the energy of this versatile, open-minded and creative people into this season’s collection.

So why Berlin, you ask?

Because this is a city where anything goes. Not simply for a long weekend or a guy’s get-a-way. And surely what happens in Berlin CAN and will be talked about.

It’s not a city for the faint-hearted or weak-minded. This is the only city standing that rejects any ‘norm’ and still offers everything expected from an urban metropolis. Without calling it anarchy, it’s, by far, the closest thing (in a good way, somehow!). But, we all know (yet don’t like to talk about) that Berlin wasn’t always like it is today. With a painful history that lies beneath its newly resurrected façade, Berlin’s past is one of the reasons for its present day appeal. Without it, this would be another city exhaustively trying to catch up to the proverbial ‘Jones’’ (New York, Paris, London). Instead, Berliners embrace their history in a non-verbal manner – by tolerating everything and accepting exactly what it is without the need of a label. So, let’s move beyond the past and see Berlin for what it is now. For better or worse, Berlin has become Europe’s epicenter of multi-culture and the home to so many immigrants and natives looking for something fresh and new, ensuring that the only rule is that

there are no ‘rules’, and taking advantage of the limitless possibilities at their fingertips. But above all, this city offers comfort for its residents and visitors alike that exceed any other city out there – the chance to be themselves – with no pretenses or expectations. Yes, that’s a good reason to go to Berlin.

With exploration at the core, FQ1924 has been influenced, once again, by the extraordinary vs. the ordinary. A city of immense diverse culture, beauty in its many green spaces, and a relaxed way and quality of life – all inspire the brand’s Spring 2013 collection. This is a seasonal collection that is exactly that -- a ‘collective’ sum of its parts, much like Berlin. No single piece dominates or distracts from another. Rather, the various styles and pieces are designed as an ensemble working to complement the whole with a harmonious, fresh and casual vibe. To learn more about FQ1924 and to see the collections, please visit WWW.FQ1924.com.

For Berlin and FQ1924 – it’s all about the journey.

M o n t h ly C o l o u r Stories With a commitment to commerciality and consistency, FQ1924’s collections bring a branded image full of creativity and imagination in structured and colorcoordinated deliveries -- ensuring sellthrough to our customers and satisfaction to the consumers.

With four comprehensive seasonal collections per year, along with twelve monthly, color-coordinated capsules – our aim is to continually offer newness and a wide variety of styles to suit a man’s every need.

Each monthly delivery consists of basic, core and profile styles in a particular color capsule that can be mixed and matched in both the merchandising on the floor and in a man’s wardrobe.

This delivery structure is the basis of our product offering. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

VM MAIN SPRING 2013

/

7

brand values

‘We above ‘I’ An approach of comradery. The belief that collaboration and cooperation amongst a team or community achieves greater results than the sum of its parts.

Vi s i o n a r y It is our passion to continually push the boundaries for the extraordinary and to use imagination and invention as a course for continual advancement.

curious We have a thirst for knowledge and an open mind that provides us with endless opportunities. We strive for greatness and that only comes from a curiosity that drives our ambition.

Accessible Creativity happens when people are open to ideas and opinions. We make sure to always keep ‘the door open’ to each other, our community, our partners and customers – so that an exchange of ideas is respected and realized.

courage Too often, people fear change and newness. it is our pledge to constantly push the boundaries and explore avenues untouched, unknown and unprompted.

venturous It is better to try and fail than to never try at all. We believe risks are an essential part of innovation and development.

Without them, we remain stagnant and commonplace.

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

December / january colour story

FEBRUARY/MARTS

FQ1924 Main Spring 2013 Collection Highlights Overvie w: - F re sh tak e on the true P rep - s ter - Authentic s t y le with a contemp or ary refinement - Modern , minim al ch ar ac teris tics - Surp ris ing de tailing and qualit y fabrication - Slim and fl at tering fit s - Mi x & m atch p os s ibilitie s - T e x tured look with a blend of fabrics and trim - R efre shing color scheme

Collection specifics: - P l aid and s trip ed p rinted p olos , oxfords and jers e y t ’ s - D econs truc ted, p rep p y bl a zers - Worn - in , he av y- p igmented shor t s , p olos and chinos - L ight weight and loosely wov en k nit s - Sp or t y and light weight outerwe ar

Inspiration: - Wanderlust inspired – Berlin’s multi-cultural city make-up - Cosmopolitan, urban metropolis - Modern-day appeal - Relaxed way of life - Creative sensibilities and style - Easy-going with an extrovert personality - UNIQUE

Core Styles

December colour story

VM MAIN SPRING 2013

Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use this reference as a guideline when merchandising the product. The guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

/

11

Core Styles

january colour story

VM MAIN SPRING 2013

Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product.

This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 4 3 3 3

Jackets T-shirts Shirts Jeans/bottoms Knitwear

Accessories are included to complete the ensemble.

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

/

13

How to style it!

- December / january

Slipover: 3107-5032 Shirt: 2008-5342 Pants: 7005-5321

Knit: 3047-5370 Pants: 7005-5321

Knit: 3112-5376 Sweatshirt: 5028-5362 Jeans shorts: 6034-5436

Blazer: 1074-5455 West: 1059-5405 Shirt: 2008-5342 Jeans: 6001-5414

How to style it!

- December / january

Jacket: 1049-5397 Rugby: 4049-5355 Jeans: 6001-5416

Blazer: 1077-5459 Shirt: 2139-5344 Shorts: 7500-5321

Anorak: 1054-5379 Shirt: 2138-5343 Pants: 7029-5390

Knit: 3114-5372 Polo: 4002-5476 Jeans: 6025-5417

Blazer: 1062 Shirt: 2088 Jeans: 6001

february / March colour story

FEBRUARY/MARTS

FQ1924

About FQ1924 Frontiers of Quebec 1924, also known as FQ1924, is a line of men’s sportswear with an Ivy League sensibility that reads like a thick, hard-cover history book. Inspired by a group of Danish settlers into Quebec in the early 1900’s – FQ1924 pays homage to the courage, curiosity and venturous mindset demonstrated by this frontier spirit.

FQ1924 offers a comprehensive line of men’s ready-to-wear and accessories in four seasonal collections per year, along with twelve monthly, color-coordinated capsules.

With two labels to suit a man’s every need – the ‘1924’ line delivers casual, sporty clothing with a collegiate theme running through its core, while the ‘Avenue’ line speaks to the urban sophisticate. So deeply rooted in truthfulness and heritage – FQ1924 provides fashion so uniquely authentic – history is being both relived and made at the same time.

Core Styles

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

february colour story

VM MAIN SPRING 2013

Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 4 3 3 3

Jackets T-shirts Shirts Jeans/bottoms Knitwear

Accessories are included to complete the ensemble.

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

/

21

Core Styles

March colour story

VM MAIN SPRING 2013

Brand Presence and Merchandising Merchandising the FQ1924 collection has never been easier. Please use this reference as a guideline when merchandising the product. The guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

Accessories are included to complete the ensemble.

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

/

23

How to style it!

- february / march

Jacket: 1053-5379 Knit: 3103-5375 Jeans: 6002-5411

Knit: 3110-5384 Rugby: 5030-5166 Jeans shorts: 6033-5414 Tie: 9055-5502

How to style it!

- february / march

Blazer: 1078-5460 Shirt: 2116-5386 Shorts: 7507-5392

West: 3106-5375 Shirt: 2153-5329 Shorts: 7500-5321

Blazer: 1076-5457 Shirt: 2154-5402 Shorts: 7500-5321

FQ1924

contact us Germany Brandpool gmbh & co kg +49 698 299 33 90 hakan@brandpool.biz

Norway +47 9089 5517 info@fq1924.com

Russia Fashion 2 Customer 11c +7 495 755 65 48 info@fashion2customer.com

Spain La Casa Del Alcalde +34 933 019 360 info@lacasadelalcalde.com

Denmark +45 7943 3000 info@fq1924.com

Italy Badii & Santini +39 06 502 0400 info@badii.it

Sweden +46 1748 38 38 info@fq1924.com

UK +45 7943 3000 info@fq1924.com

Finland OY Beunock AB +35 850 554 45 66 jean.borgstrom@beunock.fi

France Jmm agency +33 6665 11110 jmmagency@hotmail.com

* Head Office *

w w w . fq 1 9 2 4 . c o m facebook.com/fq1924

F ACEBOO K

Follow us on Facebook

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

Hungary Red and Black point Ltd +36 76 898 044 blackpoint@t-online.hu

Switzerland Brandpool gmbh & co kg +49 698 299 33 90 hakan@brandpool.biz

Iceland +45 7943 3000 info@fq1924.com

Holland Fancy Farmers Enterprises, Tt. +31 655 882 406 rob@fancyfarmers.com

Pre-order marketing campaign Marketing articles will be available for FQ1924 Main Spring 2013 collection.

You must place a minimum order on this collection of 3.000 EURO to receive these free marketing articles.

The package will be send directly to your store beginning January 2013. Please order a complete marketing package directly at your FQ1924 sales representative. Deadline - August 28th 2012. *Not final content and layout

fq 1 9 2 4 p o s t e r

Campaign material

0210-15 0001 M 922

0200-10 9001 M

The picture is seasonal. Size: 109 x 160 cm

The pictures are seasonal. The elements can vary from one season to another.

w w w.f q 1924.com

Mai

n spr ing 2013 fq1924 the Main Spring collection 2013

Frontiers oF Quebec w w w.F Q 1924.com

w w w . fq 1 9 2 4 . c o m facebook.com/fq1924

F ACEBOO K

Follow us on Facebook

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m