FQ1924 - Main Spring by FQ1924

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n spr ing 2013 fq1924 the Main

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Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

2013

fq1924 the Main

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collection

2013

FQ1924

FQ1924 has the Wanderlust for Berlin Men’s fashion brand finds common ground with a city that is anything but common. Men’s fashion brand, FQ1924, with an age-old heritage and inspiration from courageous adventurers from a hundred years ago, takes a modern-day journey of its own through the city of Berlin. FQ1924 was launched a mere season ago. Yet, it encapsulates a story so deep-seated in history and bold in its beliefs and design that the brand has already made an impression on the fashion world. Inspired by a group of Danish settlers who migrated into Quebec, Canada in the early 1900’s with only a hope and a belief in their pockets, FQ1924’s mission is to not only deliver authentic men’s apparel that tells a rich story, but to embody the same values of its forebears – courage, curiosity and adventure. Today, FQ1924 finds inspiration from the people of Berlin, who share a similar attitude and lifestyle that the brand holds dear – and infuses the energy of this versatile, open-minded and creative people into this season’s collection.

So why Berlin, you ask? Because this is a city where anything goes. Not simply for a long weekend or a guy’s get-a-way. And surely what happens in Berlin CAN and will be talked about. It’s not a city for the faint-hearted or weak-minded. This is the only city standing that rejects any ‘norm’ and still offers everything expected from an urban metropolis. Without calling it anarchy, it’s, by far, the closest thing (in a good way, somehow!). But, we all know (yet don’t like to talk about) that Berlin wasn’t always like it is today. With a painful history that lies beneath its newly resurrected façade, Berlin’s past is one of the reasons for its present day appeal. Without it, this would be another city exhaustively trying to catch up to the proverbial ‘Jones’’ (New York, Paris, London). Instead, Berliners embrace their history in a non-verbal manner – by tolerating everything and accepting exactly what it is without the need of a label. So, let’s move beyond the past and see Berlin for what it is now. For better or worse, Berlin has become Europe’s epicenter of multi-culture and the home to so many immigrants and natives looking for something fresh and new, ensuring that the only rule is that there are no ‘rules’, and taking advantage of the limitless possibilities at their fingertips. But above all, this city offers comfort for its residents and visitors alike that exceed any other city out there – the chance to be themselves – with no pretenses or Watch the movie expectations. Yes, that’s a good reason to go to Berlin.

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Anorak 1054-5379 Shirt 2138-5343

MAIN SPRING 2013

Blazer 1072-5453 Shirt 2115-5332 Jeans 6001-5416

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Knit 3103-5375

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FQ1924

Café Culture

You can be an introvert or an extrovert and enjoy the city’s café lifestyle. It’s relaxed, easy-going, outgoing and offers a social scene for every personality. In Berlin, the cafes have this underground feel without being too alternative or…underground. There’s an energy in these cafes that provides the locals and visitors alike a real glimpse into the city’s character. Some brash, some quirky, some designer, some family-style. All cozy and inviting. You’ll feel like a true Berliner while hanging back sipping a coffee with a pastry in hand.

Polo 4002-5476

MAIN SPRING 2013

Jacket 1049-5397 Rugby shirt 4049-5355 Jeans 6001-5415

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FQ1924

B i k e - f r i e n d ly s i g h t s e e i n g

Shirt 2154-5402 Chino shorts 7500-5321

If we could re-nickname Berlin – it would be ‘Green Berlin’. With at least a third of the city being a forest, park, garden or water – the best way to experience this expanse city is by bike. Berlin is one of the few cities in the world with an endless horizon from every view. From nearly all vantage points, you can see areas beyond areas that all appear much closer than they actually are. So, give your feet a break. And breathe in the fresh air by cycling from Muggelsee lake to Charlottenburg. From Tiergarten to the Japanese Garden. From East to West. The relaxed pace of Berlin takes away any stress – and many country people like to visit the city for a little upbeat R&R. A bit backwards- but the truth.

MAIN SPRING 2013

Shirt 2154-5402

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Watch the movie Blazer 1077-5459 Shirt 2139-5344

Blazer 1077-5459

MAIN SPRING 2013

Blazer 1078-5460 Shirt 2116-5386 Cardigan 3110-5384 Rugby shirt 5030-5166 Tie 9055-5502

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Pants 7029-5390

FQ1924

Ab o u t F Q 1 9 2 4 Frontiers of Quebec 1924, also known as FQ1924, is a line of men’s sportswear with an Ivy League sensibility that reads like a thick, hardcover history book. Inspired by a group of Danish settlers into Quebec in the early 1900’s – FQ1924 pays homage to the courage, curiosity and venturous mindset demonstrated by this frontier spirit. FQ1924 offers a comprehensive line of men’s ready-to-wear and accessories in four seasonal collections per year, along with twelve monthly, color-coordinated capsules. With two labels to suit a man’s every need – the ‘1924’ line delivers casual, sporty clothing with a collegiate theme running through its core, while the ‘Avenue’ line speaks to the urban sophisticate. So deeply rooted in truthfulness and heritage – FQ1924 provides fashion so uniquely authentic – history is being both relived and made at the same time.

FQ1924

Michelberger Hotel If modern-day hippies had only one place to congregate – it would be at this hotel. When you step inside- you feel more like you’ve joined a designer-boutique style commune than a conventional hotel where guests barely look up to see who’s riding the elevator with them. This is a lifestyle – a way of life that makes it difficult to go home, because you’re sure to make a lot of new friends. Created by one man’s dream to ‘share’ his everyday life with his closest friends (who all live there with him) – and like-minded strangers who have the desire to experience the real city of Berlin even from inside the hotel’s walls. With more social spaces that ooze ‘Art Institute’ than you can count – it’s nearly impossible to stay hidden in your oasis of comfort – your incredibly cool room. This is a must-stay when you’re visiting Berlin. And FQ1924 will be back there again.

Knit 3047-5370 Pants 7029-5390

MAIN SPRING 2013

Jacket 1046-5324 Shirt 2008-5342 Slipover 3107-5032

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m

FQ1924

Lookbook

FQ1924

Lookbook

FQ1924

Lookbook

FQ1924

Lookbook

FQ1924

Italy Badii & Santini +39 06 502 0400 info@badii.it

Russia Fashion 2 Customer 11c +7 495 755 65 48 info@fashion2customer.com

UK +45 7943 3000 FQ1924@btx.dk

Denmark * Head Office * +45 7943 3000 FQ1924@btx.dk

France Jmm agency +33 6665 11110 jmmagency@hotmail.com

Sweden +46 1748 38 38 FQ1924@btx.dk

Hungary Red and Black point Ltd +36 76 898 044 blackpoint@t-online.hu

Finland OY Beunock AB +35 850 554 45 66 jean.borgstrom@beunock.fi

Switzerland Brandpool gmbh & co kg +49 698 299 33 90 hakan@brandpool.biz

Norway +47 9089 5517 FQ1924@btx.dk

Iceland +45 7943 3000 FQ1924@btx.dk

Spain La Casa Del Alcalde +34 933 019 360 info@lacasadelalcalde.com

Holland Fancy Farmers Enterprises, Tt. +31 655 882 406 rob@fancyfarmers.com

F ACE B OOK

w w w.f q 1924.com

Frontiers of Quebec w w w . fq 1 9 2 4 . c o m