The MAJOR STATIONERY AND OFFICE SUPPLIES EVENT for the industry in the last 30 YEARS will bring even more NOVELTIES to take your BUSINESS forward Considered the unique and most important trade show in Latin America, international exhibitors are very expected by importers and distributors who look for new technologies, products and solutions. The wide range of products and the high quality seminars and lectures aimed at the retail and education professionals, turned the fair into the main expected exhibition for thousands of buyers from Brazil and abroad looking for additional sources of revenue.
Entrance 2015 ESCOLAR
ESCOLAR
is ready to show its benefits to a MARKET with more than 70,000 potential BUYERS
escolar 2015 numbers
150
exhibitors
1,380
14,000
new
visitors
buyers
More than
Visiting Countries
1,000
Brazilian
cities visited ESCOLAR
Angola
Argentina
Bolivia
Chile
China
Colombia
Costa Rica
Domenican Republic
Ecuador
El Salvador
France
Guatemala
Honduras
India
Japan
Mexico
Nicaragua
Panama
Paraguay
Peru
Portugal
South Korea
United Arab Emirates
Uruguay
USA
In the last year, our team invested time to research and locate all the domestic Stationery and Office Supplies Market. The result of this work will lead our communication plan generating positive perspectives to your company.
brazilian market
74,400
=
POS
40,200 Stationery Supplies Stores
+
34,200 Gifts and Convenience Store, Bookstores, Wholesalers and others
brazilian pos distribution
36,547
14,177
13,476
5,654
4,500
in Southeast
in South
in Northeast
in Middle-West
in North Source: Instituto Cognatis – years 2007 to 2013
products mix • Notebooks • Pencils • Pens • Rulers, Brackets, etc • Backpacks • Office Supplies • Furniture for Retail • Gifts • Toys • Party Supplies • Packaging
• Cases • Calculators • Folders • Adhesive Tapes • Computer Supplies • Papers • Books • Didactic and Educational Material • Fine Stationery • Seasonal Cards • School Furniture
• Uniforms • Educational Methods and Platforms • Management Software • Schools Digital Whiteboards • Laboratories Equipment • Digital Print & Copy • Sporting Goods • School Vehicles
ESCOLAR welcome you to NEW TRENDS
Visitors will experience a Concept Store created as reference to the retail. With products offered by exhibitors, the Concept Store will present a modern and efficient exposition which can increase the consumer frequence and sales potential.
An unique demonstration area through workshops presented by experts. Here retailers will have the opportunity to know the advantages and functionality of the products.
ESCOLAR shows its strength and brings HIGH QUALITY KNOWLEDGE
Education Seminar Debate event about the Brazilian education, the seminar is the ESCOLAR high point for teachers and educators. Promoted in partnership with ABIGRAF - SP (Brazilian Graphic Industry Association), it offers high-quality content with renowned speakers in the education universe.
Lectures Cycle Aimed at the retail, it presents topics and practices to increase business at point of sale.
ESCOLAR is ready to receive even MORE BUYERS business missions ESCOLAR Missions is the great opportunity of the year for new small and medium shopkeepers know the Fair innovations. The purpose is to bring more and more buyers offering to exhibitors the opportunity to conquest new clients and generate more business during ESCOLAR. The missions are organized in partnership with SIMPA - S達o Paulo Office & Stationery Supplies Retail Union and Brazilian States Commercial Chambers. In 2015, buyers from 15 towns and 5 States received transport and meals as courtesy. The goal for 2016 is to achieve 1,000 retailers from 40 cities.
communication campaign Strong and frequent campaign with massive publicity in the main communication vehicles. • Ads in specialized magazines • Intense Direct Marketing and Digital Marketing • Weekly Newsletters: more than 70,000 qualified names • Excellent spontaneous media by our Press Advisory • Website: important free promotion platform for exhibitors
free shuttles ESCOLAR provides free transport from Portuguesa-Tietê subway station to the Fair. Another benefit to exhibitors and visitors.
SCHEDULE YOUR TRIP IN ADVANCE. CONTACT OUR TRAVEL OPERATOR AND CHECK OUT SPECIAL PROMOTIONS OFFERED BY THE OFFICIAL AIRLINE COMPANY. OFFICIAL AIRLINE SERVICE
PROMOTIONAL PACKAGES
Travel agency
Phone (55 11) 3284-1666
INFORMATION AND BOOTH RESERVATION MRS. MARIA CRISTINA BOTELHO INTERNATIONAL@FRANCAL.COM.BR PHONE : (55 11) 2226 3166
Promotion/Organization
Sponsor
Support