Spa idea
A pop-up place where relax, unwind and escape with spa experience for everyone.
A few hours with friends or a little time to yourself of ultimate relaxation and happiness.
Offer:
Nail and face and body massages plus tea room.
Body masks, body and face massage after detox scrubs, reflexology and organic manicures. A selection of natural products just for the customer. An olfactory experience in products, care, and around the different dedicated store spaces which is structured as a journey around the most beautiful flowers shows in the world.
The concept
A pop-up spa experience of wellbeing to enjoy alone or with friends. This is a fun place to get manicures solo or with a friend, take treatments, linger in the charming tea room and enjoy some refreshments, while getting some hints from the new collections.
Open and welcoming spaces for women of all ages.
Each space combines a spa, a curated offer of beauty & fragrance products branded &OS, some selected garments from the last SS collection, and a gourmet tea room.
Free Persephone Paris 66 Bld Raspail 75006The tea room
In a warm cosy setting offering teas, pastry of the day, also gluten free and vegan and bio ice-creams and ice yogurts.
Setting
Recalling a spring and summer environment: pastel colours, combined with white and pale grey. It is elegant and cosy. Plants and flowers and papier paint
Image It reflects a fun lifestyle and a positive environment to make easy friendship and connections A true cocoon where to relax, enjoy and connecting.
Idea
An itinerant pop-up store that stops four days in five cities across the country during the spring and summer seasons and is aimed at promoting the S/S collection. The event that is being proposed is titled "A in-day girls" - fun things to do between girls. Through an exclusive invitation via social media and in stores the brand offers its customers an opportunity to spend time with girlfriends, between mother and daughter, or alone to socialize with other customers, in an unusual, relaxing and fun context.
Creating an event will also serves to renew the brand image and to attract the attention of media and influencers. For this reason, it will also be “instagrammable” so that it consolidates the memory of the event even if it will last few days.
An exclusive event
It will be an invitation-only event with compulsory reservation. The invitation layout will be attractive and it will recall the summer spring promo campaign. Sending an invitation, giving the customers an appointment in an unusual location, offering them an experience that is different from mere shopping, will also consolidate the brand-customer relation.
The theme
Funny things to do between girls. The brand offers the opportunity to spend some free time in relax to meet people and make new friends doing things girls like to do.
The Customer Experience
A bar that offers natural fruit cocktails and a selection of teas flavoured with flowers, all served with pastries. There will be a fountain of “fondue au chocolat” with fresh fruit and edible flowers petals. The experience also includes a Spa corner with two armchairs for manicure and pedicure and two stations, one for a face massage with the Korean products Klairs and the other one for the make-up with the brand products.
The Format
It will be realised to promote the brand image (colours, style, logo…), highlighting the “raison d'être” of the brand (offer everything a woman need in a one stop experience) and conveying its identity (creative, trendy, timeless, sustainable, high quality…). It will be a truck structured to be like an open space (see Dolce e Gabbana pop-up caravan in the HamptonsUSA). It will be open on one side with a staircase to access the inside. There will be a hidden part to house the spa area. The open part of the truck will house the bar and will overlook a parterre covered with a grass carpet surrounded by a balustrade with plant and flowers. The parterre will also host umbrellas, a little corner for the “fondue au chocolat” and some rattan armchairs with little coffee tables.
• The layout will be eye-catching and will recall the coloursthat characterize the spring summer campaign - bright pastel colours - with little white spaces with the logo. The layout will not make any evident reference to promoting the products sold in-store or online (no posters, no mannequins, no advertising.) because the purpose of the event will be to offer a customer experience which is completely independent from the experience of shopping. For this reason, the layout will convey only the identity of the brand. However, a little selection from the last collection will be exposed inside.
• The interior (see the L’Oréal project to divide the spaces) will be painted differently to separate the spaces – bar, manicure and spa. The manicure and spa chairs will be in softly colouredflower fabric and there will be green plants in rattan pots. The bar and a sideboard with the tea boxes will also be painted in pastel colours. There will be two high stools in front of the bar and suspended bucket hats that will house flower pots. On the walls of the bar area there will be a corner with shelves hosting some selected items from the last collection.
Format
Mall spa pop up
Alternartive pop up format At Selfridges:
Make a pop up spa inside selfriges which will run over the course of a few weeks before the spring and summer period to promote the &Other stories beauty products. This will allow the pop up spa to be layed out over a larger space and threfore will not look crammed. It will be located in the women’s beauty section as it’s a women’s exclusive event and will have a space dedicated for it.
Manicure space Open tea room area Tea carts Closed Stalls for facials massages Skin care carts Tea carts Nail polish carts N ail polish carts Skin care carts Layout plan:
of pop up
scale from
pop up
Example visualization
spa
Pangaia
at sefriges
Nail polish carts
VISUALIZATION OF THE MANICURE
SPACE:
The moodboard is a representation of how the manicure space would look like. There would be a nail polish cart at each endof the space, like the installations present in the stores. The various colors of &Other Stories Nail polish bottles will be displayed on them ready to be used for the manicures. The sitting areas are inspired by the lounge areas present in the stores with a pastel color pallette to match the femminine atmosphere of the activities.
Manicure sitting area
VISUALIZATION OF THE TEA ROOM AREA:
The tea room area will have same look as the parisian branch’s store that is inspired by the parisian cafés. Once again there will be 2 tea carts, that will look like the accessories carts found in the stores, that will display the various choices of tea and a panel on the side of the tables will say which tea is on the menu.
The same &Other Stories bucket hat used for the campaign project, will be used as a plant pot decor on each table of the tea room. This is a way to tie the first and second part of the project together and fit the brand’s aesthetic.
Pastel tea cups
Tea room carts shape
Tea room sitting and layout area
Décor plants details that would be put on each tableVISUALIZATION OF THE FACIALS AREA
The facials area will be enclosed and displayed in the form of 4 stalls to give the costumer privacy and allow them to relax without any noises from the outside. The stalls will resemble the fitting rooms of the stores. The facials will of course be done using the &Other Stories skin care products will be displayed on to the same carts seen in the tea room. This will give the costumer a chance to try the products before buying them while allowing the brand to promote it’s skin care line.
& Other Stories skin care products for facials
Spa stalls resembling the & Other Stories fitting rooms