ACRYLIC JEWELS VERENA REICHENBACH
Thanks to its crea<vity and character, the new jewellery brand Verena Reichenbach is asser<ng itself in the capital of Italian fashion with two collec<ons of haute couture necklaces in resin. The designer’s experience in classic jewellery-‐making and her interna<onal ethos guarantee coherency and tradi<on in the brand’s values, turning it into a launch pad for the constant dynamic and modern upgrading of the collec<ons. Both collec<ons feature the iden<ty and style of the crea<ons, reinven<ng the shapes and styles of certain models and pre-‐emp<ng new trends in others. The forms emanate a strong and dis<nc<ve character, unique in its genre and its choice of material.
LIFESTYLE & LUXORY The LIFESTYLE collec<on stands out due to its simple forms with strong character. The solid crea<ve direc<on and exper<se applied to the produc<on of the various, me<culously-‐followed steps imbue this collec<on with uniqueness and the beauty of jewellery studied and created with ar<san methods.
The LUXORY collec<on offers forms that are indispensable and elegant in their size and movement. Sophis<ca<on, elegance, and contemporary are the heart of the style and research of Verena R e i c h e n b a c h . I t i s a n a r e a o f experimenta<on in crea<ve freedom and technical research in the field of excessive forms and precious materials.
Two collec<ons, one woman The collec<ons are dis<nguished by their forms, colours, and processing. The Lifestyle line is characterised by lively, strong colours: black, white, dark coral red, blue, and purple. The collec<on includes pendants, short and long earrings, rings, bracelets, and brooches. The Luxory collec<on is excessive and irresis<ble with its sinuous, experimental forms. The treatment of the material processed is varied and the choice of black matched with metallic gold makes it unique in its field. The Luxory line includes chokers, necklaces, bracelets, earrings, and brooches.
ACRYLIC JEWELS VERENA REICHENBACH 2015
IMAGE
New Website October: Presenta<on of the new website Launch of the Luxory collec<on
IMAGE PRODUCT PLACEMENT
TV
PRESS
SOCIAL MEDIA Stepping up ac<vity through investments and SEO
PR EVENTS
PR EVENTS Segheria di Carlo Cracco
RolexCup 2015
Aperi<f con Gunther Pusch
PR EVENTS
Fleur&Fleur
Fashion Men’s edi<on
Market On the Italian market since 2015, with the Lifestyle collec<on the brand has chiefly made its mark in Milan, followed by its success in pres<gious loca<ons through both clothing stores and jewellers. Milano, PASTICCERIA, Via Vincenzo Mon<, 28, MI Milano, Guglielminob, C.so Magenta, 27, MI Milano, Pucci, via Foppa, MI Santa Margherita, Cappelleria Casazza, via Palestro, 38, GE Saint Tropez, Terri, Passage du Port Quoi Suffren Orbetello, Rasnà, C.so Italia, 28 GR Sestri Levante, MFBBALZA; via XXV Aprile 138, GE Varenna, Riva, Contrada del Porto,1 LC Orta, Piazzeia Ragazzoni, 5, NO Saluzzo, L’Albero delle gioie, C.so Italia, 4, CN
Guarantee All Verena Reichenbach jewellery is authen<c and original, ar<san products invented and created in limited edi<ons. All the produc<on steps studied and followed in detail by the designer are carried out by Italian craksmen in Italy. Produc<on is controlled from the point of view of crea<on quality, materials, and staying true to the design. REACH compliance statement: the products comply with European Regula:on 1907/96/CE (REACH). Verena Reichenbach’s laboratory and studio is based in Via Lazzaro Papi 2, Milan 20135, Italy.
Verena Reichenbach
A jewellery designer born in Switzerland, Verena Reichenbach made Berlin her city of training, Italy her home, and Africa her inspira<on. In Berlin, the capital of European culture that is constantly in upheaval, she surrounded herself with ar<st and intellectual friends and discovered her passion for working with her hands. She designed and created clothes, accessories, and ar<san design furniture. Then came her numerous trips to Africa, where she was enthralled by the ancient and extremely modern tribal aesthe<cs, the powerful nature, and sense of colour. In Italy, and above all Rome, she immersed herself in the beauty of architecture and the arts. In Milan where she now lives and works, the city of design, fashion, and fast-‐paced life, her passion for jewellery was born and took shape. Throughout her journey as an ar<st and designer, Verena has studied and experimented with various materials, including precious wood, ivory, gold, and silver. She shapes pieces with fantas<c, abstract forms and she uses new welding techniques. In 2011, Verena Reichenbach began her adventure with acrylic. She has fully liberated her crea<vity by using this adaptable and accessible material. She applies jewellery-‐ making techniques to sculpture, reinven<ng it, moulding sinuous forms with unique light effects. She tours the world with her jewellery, exhibi<ng it and taking part in sector and design trade fairs from Milan to Tokyo and New York.
www.verenareichenbach.it Francesca Fruzza pr@verenareichenbach.it Mob: +39 333 3883555