ID
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UMMARY
Graphic Design
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Intervi
IDentity
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Photography
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n.29 “DESIGN &VISUAL CULTURE”
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Graphic Design
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est of Nature, or BON for short, only uses the most natural ingredients in traditional recipes for its finest oils, herbal mixtures and essences. The high-class distillates and mixed spices now appear in a new packaging that gives every product its space without failing to provide consistency. What stands out most: the classic, but elegant packaging design that focuses on the products themselves. During the last few years, new markets have opened up due to the development of the web and the possibilities that go with it.
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Grafic design
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ranch Creative is an executive production and advertising house that represents a pool of photographers, illustrators, and commercial directors from around the world. We created a sophisticated identity system with a playful typography treatment.
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pend a good time with Cuarentona (Fortyish). Put over the table, remove her clothes, look at her, touch, taste... Cuarentona (Fortyish) is an alcoholic beverage made from green walnuts, herbs and spices, marinated with sweet anise for 40 days in the sun and calm.
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wine converted in postcard to be commended and recommended. Chateau Paquita is made in Felanitx, Mallorca; land of beaches, sun and tourists, and probably the best “souvenir� of Mallorca.
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Interview
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ounded in 1999, coast is a global agency with a network of creatives working on different levels of brand consultancy for both local and international brands and institutions. located in brussels, belgium, the multidisciplinary studio maintains a creative team of directors, graphic designers, animators, sound designers, illustrators and programmers collaborating on our projects across the interests of fashion, culture, consumer goods, retail and finance.
What originally made you want to become a graphic designer? Without going too much in detail, I would say doing and creating visual things was always my type: from creating cartoons and drawing a lot when I was a kid to become what I am today is just the same journey. the difference now is that I create for others, with the same passion to build a consistent result. What originally made you want to become a graphic designer? I do not approach design as an end in itself but as a tool for progression. each piece of design we produce has a meaning to serve a global and more essential goal. we like crafted things and are deeply passionate by quality results. DB: who or what has been the biggest single influence on your way of thinking? Who or what has been the biggest single influence on your way of thinking? I cherish the conversations and talks that pushes the boundaries of knowledge on a more essential level. I do not have one single biggest influence
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but a mix of influences. today, designers have the duty to deliver their piece of design by understanding the global image: clients understanding, social point of view, financial forecast, risk evaluation, political situation. design is not an end in itself, but the sum of all of today’s micro-statements that we need to understand. I like words. a word like ‘holistic’ in terms of design process and delivery has a big impact on me, and in some ways recently challenged my view on graphic design. our duty is to turn ‘conceptual thinking’ into ‘visual meaning’, that is where the challenge lies, between these two worlds.
What would you say is your strongest skill and how have you honed that skill over the years? I would say the ability to understand all kinds brand problems and turn them into (visual) solutions. the other one would be to have a talented team. What type of brief or project do you enjoy working on the most and why? I enjoy the big ride of the global branding strate-
gy projects. this kind of project (for any kind of company) pushes us to think on a very large scale. I am currently working on a global strategic overhaul for an international fashion brand, and the task is huge: from strategic thinking to detailed graphic design, the project is more than just design.
What are your thoughts on specialization vs generalization? I do believe that this should be changed in specialization x generalization. we should, as designers know how to tackle it all. general specialization, does that exist? How do you think online design resources have influenced the graphic design being produced today? Online is turning our world upside down, which is a good and bad thing. for the good part: we have a global resource online with a lot of case studies, reachable to anyone at anytime. it is the biggest library of styles and meaning so the downturn would be that everything seems to be copied, influenced or manipulated. prior to the
web, designers had to go out to be influenced, go to libraries, buy the pieces of their favorite designers (remembering the time we spend in the record stores — not only for the music but also to touch the pieces of design by mark farrow, peter saville). design was not virtual, but tactile. we are loosing this by producing work that will only be reachable with the eyes. on the other hand we are entering a new era, which will see the fusion of the ‘virtual’ world and the ‘real’ world. graphic designers will have to turn their 2D minds into 3D minds, and understand the potentiality of manipulated content.
What are you currently fascinated by and how is it feeding into your work? I recently visited the exhibition of matthias bitzer at almine reich gallery. boy, what a show! Do you have any superstitious beliefs or rules that you live by? No rules and no superstition. Never take yourself too seriously.
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Photograpy
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ORTRAITS BY BEN TRICKLEBANK
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G
azelli Art House presents filmmaker and interdisciplinary artist Ben Tricklebank’s first solo exhibition in the UK. Endec is a specific installation and experimental short film that explores notions of control and freedom through our relationship with technology.
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ere is a captivating series of photographic prints featuring a female figure partially submerged, yet fully coated in a marbled, milky-white fluid. Instances of both struggle and unison are captured, begging the elevated question of the individual’s autonomy in relation to advancing technology. Endec marks the first instalment of a two-part exhibition with an eponymously titled short film deriving inspiration from the installation and photographic series to follow.
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Photograpy
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INIMALIST BLUE ARCHITRECTURAL PHOTOGRAPHS
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azelli Art House presents filmmaker and interdisciplinary artist Ben Tricklebank’s first solo exhibition in the UK. Endec is a specific installation and experimental short film that explores notions of control and freedom through our relationship with technology.
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