de Majo Murano, 1947
c o m p a n y p r o f i l e
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A few words about our History,
and the Values we inherited.
A short history of 3 generations
Guido de Majo
Lucio de Majo
Francesco de Majo
Guido de Majo was a young army officer from Naples who had been practicing his profession in Venice, where he met and married Irma Costantini.
1947
He felt something big was bound to happen in his beloved island, a feeling which prevented him to move back to Naples. To some extent Guido was a dreamer, a visionary. A man who was about to leave a mark in the history of Murano glass, thanks to his intuition. Glass is what he was fascinated by, a malleable yet fragile solid that shone bright into the homes of thousands. It was only when he met another young man, a master glassworker Malvino Pavanello, that his vision grew into something palpable. He puts his own profession on the line, leaves the army, and opens a production line in the island of Murano together with Pavanello. That day, in January 1947, Guido founded a company that would then blow up to a scale beyond his imagination. Guido in his first chandelier workshop. The business started off as a local distributor of artistic Murano glass items.
Today I would like to tell a story about the values that I have inherited from my family, my roots. A journey through time that narrates the pride we take in what we do. - Francesco de Majo
Celebrating a 70 year tradition
•1947•
“de Majo & Pavanello” glassmaking factory is born with a 10-year contract.
•1957•
Guido founds “G. de Majo” individual company, which grows quickly into an industry.
•1958• •1960• •1964• •1967•
The design movement in Italy is something that the company cannot ignore, de Majo is now mainly producing “modern” lighting.
de Majo is now exporting. The first destinataries are in Israel, Persia, Malta.
The company blows up in proportion. The socio-economic context in Italy allows de Majo to reach the astounding number of 200 employees.
de Majo has now an established stylistic approach. Technology offers infinite design opportunities. The company slowly becomes a brand.
Artistic Excellence Born as an artistic Murano glass factory, de Majo is faithful to it’s heritage of hand-made decorative product. The chandeliers of today preserve the original recipe for the clearest and most precious glass in the market. Every piece that comes out of our factory has a label that certifies the authenticity. Our workers are true artists, who thrive to deliver authentic masterpieces.
itage
de Majo family, 1967
Authentic Manufacturing Tradition Our glassblowers work in a dedicated environment, where they practice a profession that has been passed onto them by their fathers. They are provided with the best machinery and tools: a thousand year old job which lives in the present. The improved production machinery and modern techniques allow glass-blown objects to be more available than in the past, without being mass-produced.
•1969• •1973•
Lucio de Majo receives a letter from his father, asking him to take part in the management of de Majo. Lucio proudly accepts. After a rapid expansion, de Majo is faced with the oil crisis. However thanks to management choices, production gets back on track stronger than before. “Vetreria de Majo” is the new name of the business.
•1979•
The premature death of Guido shakes the glassmaking world. Father of four, his legacy lives onto this day.
•1985•
New glassblowing techniques are developed. de Majo now exports in most europe and most importantly in the USA.
•1988•
A revolutionary collection of glass objects is designed in collaboration with Yoici Ohira, an experience that would change Lucio’s vision on modern design.
•1992•
de Majo enters with great fortune into the markets of Russia and the Middle East.
•1998•
de Majo is now a majorly recognised glassmaking brand. There is a great comeback of the traditional Venetian chandelier.
ability
Inside de Majo furnace, 1998
Leading Italian Design “Made in Italy� does not mean that a product is only made in Italy. We believe that the Italian sensibility for design has to be concieved within a world-class standard of leading lifestyle. This is the reason why we work only with Italian designers. It is our duty to select carefully each proposal, making sure it does represent the values of our brand, without limiting the creativity of the designer. This allows us to deliver harmonic authenticity in every piece. Worldwide Presence Actions speak louder than words. If this is the case, then it should be easy to understand how much de Majo cares about customer satisfaction. Our production is today exported in over 90 countries. We follow our client’s needs, and assist them in every step of their journey with us: from the purchase to the assembly.
•2000• •2005• •2008• •2010• •2013• •2014• •2017•
The new millennium brings a new enthusiasm to the company, which starts a series of special chandeliers to celebrate each year. An efficient and talented design team is now dedicated to the growing customer need of custom-made light appliances. Tailor made chandeliers are now the true strength of the company. There is a huge shift from traditional lighting to an early LED technology. LED takes over the lighting industry, and de Majo embraces this shift thanks to a creative team that is able to blend tradition with cutting-edge technology. de Majo has by now an extensive portfolio of custom creations, including world-record projects.
Francesco de Majo enters the company as a designer, determined to bring a new wave of modernity to strengthen the brand. The heritage lives on, proudly brought forward by the de Majo family. Paola Brunello, wife of Lucio is now the CEO.
Brand ethos The brand DE MAJO represents a certain kind of stylish Italian living, enriched with a strong ethos, which preserves values and even techniques from the past. Our stylistic timelessness is represented through all of our products. Our distinctive trait however, is that we value Sign more than Design. The original sketch is the most spontaneous, therefore we give it very high regard. The scaffolding that happens around it during the engineering process is explicitly meant to give our final design a sense of effortlessness. The Sign is kept intact, preserving that initial enthusiasm into each of our pieces.
ognition
Euroluce @Salone Del Mobile, 2015
Pioneering the future of Lignting Boldly introducing new materials, keeping tradition alive, delivering high-performance lighting devices. This is how we plan to keep our industry an exciting environment for the future generations.
Passing on timeless values
1967 Guido (in the middle) celebrates a 20-year engagement with the workers in the picture. This tradition lived onto this day. Each person who reaches a 20-year activity in DE MAJO receives a gold medal. Celebrations are held every year.
1987 Lucio (in the middle) and renowned Japanese artist Yoichi Ohira (left) discuss their collection “Venezia e l’Oriente” with master glss-maker Giuliano Rioda. The collection had immense success, and is still a collector’s pick today.
Generation by generation
2017 Francesco at the 2017 Moscow Expo, celebrating the 70th anniversary of DE MAJO, portrayed next to <TAG> (Francesco de Majo design).
Proudly.
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About our Work in the present, inside the World of de Majo.
Paola Brunello, CEO at de Majo
â&#x20AC;&#x153;de Majo represents a unique
shade of Italian luxury and lifestyle. The homes, hotels, restaurants and offices of our clients shine bright with our timeless masterpieces, which is what we are most proud of. We have a strong Ethos behind our brand: deliver an authentic all-Italian design and manifacture, showing that our product is the most refined, yet incredibly versatile.
â&#x20AC;?
- La Prairie SPA, New York
Private Villa, Moscow -
Envoy Hotel, Belgrade -
Tailor made for you
1
Contact Start a dialogue with our team about your custom project..
3
Production Our skilled workers shape the drawings into reality.
5
Assembly Support On request, our team is ready to assist you with the assembly.
2
Design A dedicated design team engineers and designs your idea.
4
Delivery A custom project is delivered in accordance with the client.
6
Customer Approval Making sure the customer is 100% satisfied is a must.
- Biffi @Teatro La Scala, Milan
100% 40% 186
150
115
80%
275
50%
Custom Projects in our portfolio
Host Showrooms globally
Publications each year
Designs in our catalogue
Countries we export in
300+
99%
bers 100% of our products are Made In Italy 40% of our products have a Contemporary Design 80% of our products are Exported 50% of our revenue comes from custom projects 99% of our customers are satisfied with our product
de Majo Headquarters
de Majo Showroom
Design Department
Sales Department
Purchasing Department
Production Headquarters
Production
Assembly
de Majo storage facility
Note Pad
Note Pad
D.M. LUCE S.R.L. Via G. Galilei 34 30035 Mirano, Venezia - Italy Ufficio Commerciale Italia T +39 041 5729653 F +39 041 5702533 Export Department T +39 041 5729654 F +39 041 5729647 demajo@demajomurano.com export@demajomurano.com www.demajoilluminazione.com
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D.M. LUCE S.R.L. Via G. Galilei 34 30035 Mirano, Venezia - Italy Ufficio Commerciale Italia T +39 041 5729653 F +39 041 5702533 Export Department T +39 041 5729654 F +39 041 5729647 demajo@demajomurano.com export@demajomurano.com www.demajoilluminazione.com