Recreation Centre
BRIXTON
Pop Brixton Site
Young Ethnically diverse Densely populated and in growth 9th most deprived borough in London
Labeth Resident population 231,984
Greater London
Brixton Village Markets
Reliance Arcade
After establishing that the Site chosen would be one of the arches underneath the railway, the only arch I was able to survey was occupied by the Brixton Brewery. Unilke many other activities in the same street, the brewery is not undergoing eviction. Brixton station road, however, is being radically gentrified, and most of the current businesses are being closed, to be replaced with more globalised commercial activities, in order to restore the area. The locals disagree with such actions, and are taking part in numerous protests. The strong Afro-Caribbean presence in the area originated in the 1940-50’s, when a wave of immigrants came from the west indies, and radically contributed with the industrial and multi-cultural feel. The area has ever since then been a thriving centre for arts and ethnic cultures.
Lambeth Black, Asian and Minority Ethnic Structure, 2015
The site - BRIXDONE
Generator
Utility Storage
Beer Filtering
Beer Bottling
Filled Kegs Storage
General Storage
Events Storage
Small Fermentation Tank
Big Fermentation Tank
Events Counter
Francesco de Majo
concept
Symbols
The pop-up store encourages to walk in and is addressed to two kinds of users. The first consists of young people who are technologically aware, however would normally feel intimidated to walk in a wine shop because they don’t know much about it. Making a tech-based interface that allows the purchase through smartphones, young people would feel encouraged to try more wines and learn the difference between them. The second type of client consists of people with a culture on wine, who look for something specific: they enter the store knowing what they want already, however they can still interact with digital booths through wich they can order wines, or request a free tasting sample at the counter.
Francesco de Majo
It’s important that a pop-up store is versatile: the design has to suit the community of brixton, but has to be universal, modular and ready to be mounted in different locations. For this reason, it’s important to create a series of recurring Symbols, which stand as a Design Language, thanks to which the user is able to recognise the brand.
Modular Counter
Giving back to the People Margaret Thatcher’s reign as British Prime Minister was not kind to Brixton. Unemployment rates had soared, the housing crisis was worsening and much of South London had been left in a state of deprivation and disrepair. Racism towards the area’s large Caribbean community was rife – especially in the police. In 1981, the people of Brixton took to the streets so their voices could finally be heard. It turned violent – a quiet protest escalated into riots, injuring hundreds and sending a strong message to the rest of the city.
Chains Hanging Modular Wine Rack Design Symbols
The aim of this project is to include the culture of this community in the planning phases of the project. The temporary store includes a market stall enclosed in a steel cage. This shows local produce of Brixton, matched with a suggested wine for that product. The market stall is completely autonomous, and can be fitted inside the market itself. The contribution to the local community is to be considered in line with the spirit of the venue.
Wine Tasting Booth Digital Booth Tray for Dispensing Glasses Tray for Collecting Glasses
PRECEDENT
There is only one sample of each garment. Hanging from a chain, the concept is that you can choose from a sample, in a neat bunch, unlike in stores like H&M or Primark, where all the garments are on show. This tells us that there is a storage where, on request, garments are taken from and sold on the counter. The tradition of hanging products derives perhaps from butcher shops, and is today very trendy, functional, and aethetically pleasing.
Importance of negative space. The shop looks sleek and tidy, as well as fashionable, thanks to the use of negative spaces. The industrial design of the store and it’s schematic storage suggests the feeling of being in a warehouse: This is thanks to the materials and the empty space.
Cold material palette, using reflecting surfaces and metals.
Victoria Beckham, Dover Street, London
The Natural Power Float Concrete Floors once again suggest an industrial feeling, contributing however to the sleek appearance of the interior. The use of concrete for retail and private interiors is becoming increasingly popular, thanks to contractors who were able to reinvent the use of the material.
Material palette Oak Hardwood Burnished Steel
junckers.com/gb/
Champagne Chrome Steel
tatasteel.com
tatasteel.com
American Walnut Veneer
exotic-veneer.co.uk Matte Finish Steel
Natural Power Float Concrete tatasteel.com
steysonconcretefloors.co.uk
LOGO
Tablet slot
proposal
Francesco de Majo
Location: Brixton Station Road Arch A
Glass rest
B
Steel frame
Plan Timber panels
Metal frame
Metal sheet
Glass Dispenser Tray Counter
Wine Tasting
Local Produce Alluminium Sheet
C
C
Suggested Wine Veneered Surface Steel Frame
Market Stall Display
Bottle
Wine Shelves
Metal sheet
Wine Tasting
Metal Panel
W.C.
Oak Ceiling
Quick Pick-up Wine Shelves
A
B
Metal Framing Glass
Market Stall
Rocking Stool
Digital Purchasing Booth
Brick
Back of House
Wine Shelves
Counter Lights
Counter Stool
Digital Purchasing Booth
Market Stall
Visuals Location: Brixton Station Road Arch
Lighting Map
Francesco de Majo
proposal
Francesco de Majo
Location: Park - Riverside Sunny
Rainy
Timber beam
Metal joint
Nylon curtain
Metal joint Metal beam
B
Refrigerator for wine Metal grid A
A
Public space
Staff space
B
Visuals Location: Station - Airport
Francesco de Majo