crafting situated services: meaningful design for social innovation with textile artisan communities
Francesco Mazzarella, PhD researcher viva, 09/04/18 | examiners: A. Meroni, R. Trimingham supervisors: V. Mitchell, A.J. May, M.C. Escobar-Tello
background
sustainability challenges financial crisis environmental impacts cultural heritage loss social inequalities
top-down lack of sensitivity to local conditions
bottom-up lack of resources and infrastructures
service design for social innovation: human-centred, strategic, systemic approach to address social needs while creating social relationships
problem
parachuting into communities using fixed toolkits delivering one-size-fits-all outputs
knowledge gap
need for developing a more situated and embedded approach to designing for service
scope
textile artisan communities as meaningful models of design, yet at the bottom of the pyramid
aim
to explore how service design can be used to activate textile artisan communities to transition towards a sustainable future
research process aim
to explore how service design can activate textile artisan communities to transition towards a sustainable future
jective 3 b o jective 1 b o
jective 2 b o
literature review
scoping study
2 participatory case studies
conceptual framework
theoretical proposition
methodological framework
contribution, limitations, future work
jective 4 b o evaluation study
impact, relevance transferability
discussion & conclusions
1. scoping study what sustainable futures can be envisioned for textile artisan communities?
theoretical proposition sustainable futures challenges & opportunities manifesto 1.redistributed manufacturing
5.slow fashion
WeMake, Italy
Alabama Chanin, USA
2.digital fabrication
6.product customisation
Unmade, UK
Craft of Use, UK
3.circular economy
Ananas Anam, UK & Spain
7.social entrepreneurship
Flavia Amadeu, Brazil
4.sharing economy
8.enabling ecosystem
Oxfam & M&S, UK
Circular.Fashion, Germany
2. nottingham case study in what ways can the designer co-create situated services with textile artisan communities?
storytelling, sensemaking, co-designing a sustainable future
cluny lace co ltd storytelling with nottingham lace artisans
g.h. hurt & son ltd storytelling with nottingham lace artisans
jc middlebrook storytelling with nottingham lace artisans
being economically self-sustainable while running my business full time
3. cape town case study in what ways can the designer co-create situated services with textile artisan communities?
from entering sensibly to activating legacies
crafting situated services
design ethnography - field notes storytelling - interview cards - photo-stories
se
ns e
framing meaningful visions for a sustainable future
sensemaking - framing - what if... - ideas generation - future trends cards
de si gn
activist
ac
tiv at e
co-designing situated services & embedding values into service innovation
situated services
scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives
m ak e
facilitator
co -
s
e at u it
sensemaker sustainable futures
locale
methods & tools
purposes
roles
cultural insider storyteller
activating a legacy for community resilience & outlining actionable routes
co-creation roundtable discussion workshops - action plan - chall./oppor. - design direction - future strategy - stakeholders map - service storyboard - social business model canvas - manifesto
cultural insider
locale
methods & tools
purposes
roles
cultural insider storyteller
e at u sit scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives
design ethnography - field notes storytelling - interview cards - photo-stories
sensemaker
sit
te ua
scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives
design ethnography - field notes storytelling - interview cards - photo-stories
sensemaker
m
ak
es en se
framing meaningful visions for a sustainable future
sensemaking - framing - what if... - ideas generation - future trends cards
sustainable futures
locale
methods & tools
purposes
roles
cultural insider storyteller
facilitator
scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives
design ethnography - field notes storytelling - interview cards - photo-stories
ak
es en se
framing meaningful visions for a sustainable future
sensemaking - framing - what if... - ideas generation - future trends cards
gn -d es i
m
facilitator
co
sit
te ua
sensemaker sustainable futures
locale
methods & tools
purposes
roles
cultural insider storyteller
co-designing situated services & embedding values into service innovation
co-creation workshops - chall./oppor. - design direction - future strategy - stakeholders map - service storyboard - social business model canvas - manifesto
activist
design ethnography - field notes storytelling - interview cards - photo-stories
es en se
framing meaningful visions for a sustainable future
sensemaking - framing - what if... - ideas generation - future trends cards
gn -d es i
ak
activist
ac tiv at e
co-designing situated services & embedding values into service innovation
situated services
scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives
m
facilitator
co
sit
te ua
sensemaker sustainable futures
locale
methods & tools
purposes
roles
cultural insider storyteller
activating a legacy for community resilience & outlining actionable routes
co-creation roundtable discussion workshops - action plan - chall./oppor. - design direction - future strategy - stakeholders map - service storyboard - social business model canvas - manifesto
4. evaluation study
what value can ‘crafting situated services’ bring to the field of design for social innovation?
contribution
to service design for social innovation
Concept of situated services Framework for crafting them Anthropological approach to activism Expanded designer roles Middle-up-down model
Now that the future happened yesterday. Now that we are not what we can buy. Now that we don’t want to get anywhere any faster. Now that we want to make poverty history. Now that people are the most important thing for people. Now that we know that the greatest risk is not to risk. Now that we don’t need to be asleep to dream. Now it’s time to start again (Sublime Magazine, 2006)
Francesco Mazzarella