Crafting Situated Services: Meaningful Design for Social Innovation With Textile Artisan Communities

crafting situated services: meaningful design for social innovation with textile artisan communities

Francesco Mazzarella, PhD researcher viva, 09/04/18 | examiners: A. Meroni, R. Trimingham supervisors: V. Mitchell, A.J. May, M.C. Escobar-Tello

background

sustainability challenges financial crisis environmental impacts cultural heritage loss social inequalities

top-down lack of sensitivity to local conditions

bottom-up lack of resources and infrastructures

service design for social innovation: human-centred, strategic, systemic approach to address social needs while creating social relationships

problem

parachuting into communities using fixed toolkits delivering one-size-fits-all outputs

knowledge gap

need for developing a more situated and embedded approach to designing for service

scope

textile artisan communities as meaningful models of design, yet at the bottom of the pyramid

aim

to explore how service design can be used to activate textile artisan communities to transition towards a sustainable future

research process aim

to explore how service design can activate textile artisan communities to transition towards a sustainable future

jective 3 b o jective 1 b o

jective 2 b o

literature review

scoping study

2 participatory case studies

conceptual framework

theoretical proposition

methodological framework

contribution, limitations, future work

jective 4 b o evaluation study

impact, relevance transferability

discussion & conclusions

1. scoping study what sustainable futures can be envisioned for textile artisan communities?

theoretical proposition sustainable futures challenges & opportunities manifesto 1.redistributed manufacturing

5.slow fashion

WeMake, Italy

Alabama Chanin, USA

2.digital fabrication

6.product customisation

Unmade, UK

Craft of Use, UK

3.circular economy

Ananas Anam, UK & Spain

7.social entrepreneurship

Flavia Amadeu, Brazil

4.sharing economy

8.enabling ecosystem

Oxfam & M&S, UK

Circular.Fashion, Germany

2. nottingham case study in what ways can the designer co-create situated services with textile artisan communities?

storytelling, sensemaking, co-designing a sustainable future

cluny lace co ltd storytelling with nottingham lace artisans

g.h. hurt & son ltd storytelling with nottingham lace artisans

jc middlebrook storytelling with nottingham lace artisans

being economically self-sustainable while running my business full time

3. cape town case study in what ways can the designer co-create situated services with textile artisan communities?

from entering sensibly to activating legacies

crafting situated services

design ethnography - field notes storytelling - interview cards - photo-stories

se

ns e

framing meaningful visions for a sustainable future

sensemaking - framing - what if...

- ideas generation - future trends cards

de si gn

activist

ac

tiv at e

co-designing situated services & embedding values into service innovation

situated services

scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives

m ak e

facilitator

co -

s

e at u it

sensemaker sustainable futures

locale

methods & tools

purposes

roles

cultural insider storyteller

activating a legacy for community resilience & outlining actionable routes

co-creation roundtable discussion workshops - action plan - chall./oppor.

- design direction - future strategy - stakeholders map - service storyboard - social business model canvas - manifesto

cultural insider

locale

methods & tools

purposes

roles

cultural insider storyteller

e at u sit scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives

design ethnography - field notes storytelling - interview cards - photo-stories

sensemaker

sit

te ua

scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives

design ethnography - field notes storytelling - interview cards - photo-stories

sensemaker

m

ak

es en se

framing meaningful visions for a sustainable future

sensemaking - framing - what if...

- ideas generation - future trends cards

sustainable futures

locale

methods & tools

purposes

roles

cultural insider storyteller

facilitator

scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives

design ethnography - field notes storytelling - interview cards - photo-stories

ak

es en se

framing meaningful visions for a sustainable future

sensemaking - framing - what if...

- ideas generation - future trends cards

gn -d es i

m

facilitator

co

sit

te ua

sensemaker sustainable futures

locale

methods & tools

purposes

roles

cultural insider storyteller

co-designing situated services & embedding values into service innovation

co-creation workshops - chall./oppor.

- design direction - future strategy - stakeholders map - service storyboard - social business model canvas - manifesto

activist

design ethnography - field notes storytelling - interview cards - photo-stories

es en se

framing meaningful visions for a sustainable future

sensemaking - framing - what if...

- ideas generation - future trends cards

gn -d es i

ak

activist

ac tiv at e

co-designing situated services & embedding values into service innovation

situated services

scoping a meaningful intervention eliciting tacit knowledge & interweaving new narratives

m

facilitator

co

sit

te ua

sensemaker sustainable futures

locale

methods & tools

purposes

roles

cultural insider storyteller

activating a legacy for community resilience & outlining actionable routes

co-creation roundtable discussion workshops - action plan - chall./oppor.

- design direction - future strategy - stakeholders map - service storyboard - social business model canvas - manifesto

4. evaluation study

what value can ‘crafting situated services’ bring to the field of design for social innovation?

contribution

to service design for social innovation

Concept of situated services Framework for crafting them Anthropological approach to activism Expanded designer roles Middle-up-down model

Now that the future happened yesterday.

Now that we are not what we can buy.

Now that we don’t want to get anywhere any faster.

Now that we want to make poverty history.

Now that people are the most important thing for people.

Now that we know that the greatest risk is not to risk.

Now that we don’t need to be asleep to dream.

Now it’s time to start again (Sublime Magazine, 2006)

Francesco Mazzarella