Creative Marketing Strategy
TRIBESWALK
4-5
CONCEPT
6-7
EVENT TITLE
8-9
EVENT LOGO
10-11
WORK DISPLAY & SPATIAL LAYOUT
12-13
RUNWAY IDEAS
14-17
POSTERS
18
GIFT BAGS
19
SCHEDULE
10-21
MAKEUP INSPIRATION
22-23
HAIR INSPIRATION
24-25
COSTINGS
26-27
MASK IDEAS
CONTENTS
CONCEPT As the given theme for Wigs and Warpaint’s 10th Anniversary is Neon Tribal, I have decided that for the concept there will be filled with neon strip lighting to brighten the room up and to beautify it, there will be hanging flowers which I have taken from the flower movement in the 60’s/70’s eras.
EVENT TITLE EVENT TITLE EVENT TITL I wanted to play on the given theme of ‘neon tribal’ for the title of the event. I have put together some title ideas in different fonts and colours to see how the title will come together in the end.
NEON TRIBES
NEON TRIBES NEON TRIBES
NEON TRIBES
NEON TRIBES
CATWALK TRIBE
NEON TRIBES
CATWALK TRIBE
NEON TRIBES
CATWALK TRIBE
NEON TRIBES
CATWALK TRIBE CATWALK TRIBE
NEON TRIBES
NEON TRIBES
TRIBESWALK
TRIBAL NEON
NEON WALK
TRIBESWALK
TRIBAL NEON
NEON WALK
TRIBESWALK
TRIBAL NEON
NEON WALK
TRIBAL WALK
TRIBES PAINT
NEON TRIBES
TRIBAL WALK
TRIBESPAINT
NEON TRIBES
TRIBESWALK
TRIBESWALK
TRIBAL WALK TRIBAL WALK
TRIBAL NEON
NEON WALK
TRIBAL NEON
NEON WALK
TRIBESPAINT
TRIBESPAINT
TRIBAL WALK
TRIBESPAINT
TRIBAL WIGS
WARPAINT TRIBES
TRIBAL WIGS
WARPAINT TRIBES
TRIBAL WIGS TRIBAL WIGS
WARPAINT TRIBES
WARPAINT TRIBES
TRIBAL WIGS
WARPAINT TRIBES
WALKING WARPAINT
NEON TRIBES
WALKING WARPAINT WALKING WARPAINT
WALKING WARPAINT WALKING WARPAINT
NEON TRIBES NEON TRIBES
NEON TRIBES
NEON TRIBES NEON WARPAINT
NEON WARPAINT
NEON WARPAINT NEON WARPAINT
NEON WAR-
NEON TRIBES NEON TRIBES
NEON TRIBES
Flowers could also be made into a wall for a photo wall where guests can have professional photos taken.
RUNWAY
Students posters hanging from the ceiling along with hanging hairdressing products.
Neon reflective tape. When lights shine onto the tape, it will reflect and show up in the dark.
Projection of neon pattern on the floor to brighten up the room.
Projection of students posters or films could also be projected onto models clothing during the SHU student runway.
Student videos projected onto side screens along with videos/ photos of Wigs and Warpaint across their ten years.
POSTERS EDITS
ORIGINAL
The posters will be glitch-like and neon coloured to continue the theme of neon tribal and my concept of keeping the bright colours. All will have a similar feel about them, for example date and logo in the same place with a different background to it. I have created three to show my ideas. Flyers handed out prior to the event.
GIFT BAGS
MAKEUP
FLOWERS
CURLS I have created a Pinterest board of hair inspiration that could be created and designed for the show.
BACKCOMB
BRAIDS
HAIR INSPIRATION
COLOUR
GLITTER FEATHERS
PLAITS
COSTINGS
MASK IDEA MASK IDEAS MASK IDEAS
Runway models will wear masks as they walk down. The mask will brighten the white outfits. Feathers, paint and jewels will all be stuck onto the masks to give it a raw, tribal, handmade feel.
FRANCES LOWE