2025 IFA MEDIA KIT
LookingBackataYearofSuccesswithAndrew SkehanandHomeFranchiseConcepts
MoranFamilyofBrandsAcceleratesExpansion
NavigatingGrowthandInnovationin2023with
Spavia’sYearofGrowth:AJourneyofRedefining WellnessandMakingaPositiveImpact
2025 IFA MEDIA KIT
About the International Franchise Association (IFA)
IFA is a trade association representing 1,200+ franchise brands and their franchisees and 600+ supporting suppliers. We are the only organization that promotes, protects, and strengthens the franchising business model worldwide. Through best in class educational events and webinars, widely distributed publications, and a proven government relations team, we accomplish goals of our individual members and the collective industry.
Carly Wooley
2025 IFA FRANCHISOR MEDIA KIT
Expand Your Reach—and Your Revenue—With IFA
From digital to print and thought leadership opportunities, the 2025 Media Kit contains a variety of ways to meet your audience and marketing targets with exposure to one of the most active business communities in the United States.
SUMMARY of CHANNELS:
DIGITAL
• Franchise.org
• Franchising World Magazine (6 issues)
To maximize your brand exposure and engagement, we recommend taking the following steps:
Î Clarify your audience and marketing goals.This will help determine which advertising opportunities would best serve your brand.
Î Review this kit, which provides comprehensive information about reach, exposure, engagement, and investment.
Î Contact our team to discuss your campaign objectives, budget, and desired ad formats. We’ll be your partner in this process and will happily customize a package that gets the best results for your marketing dollar.
• Franchise Opportunities Guide® Member Directory (2 issues)
• Retargeting & Email Mapping
• Podcasts
• Dedicated and Shared Prospective Franchisee Eblasts
• Franchising World Magazine (4 issues)
• Franchise Opportunities Guide® Member Directory (2 issues)
EVENTS
• 9 Events Annually
IMPORTANT NOTE: Given the exclusivity of some of our advertising packages and limited inventory in some products, we recommend acting quickly to ensure your business is showcased in the formats that serve you best.
REACH + RESULTS
170,000 Average Monthly Unique Views
6x
More page views for advertiser’s pages than non-advertising
81% Of visitors to advertiser’s profiles clicked through directly to their franchise development site
FRANCHISE.ORG
Where the Journey Starts for Your Next Franchisee.
With a complete suite of powerful tools designed to attract prospective franchisees, Franchise.org offers exclusive franchise resources, stats, directories, and opportunities.
Franchise.org is the internet’s most comprehensive franchise opportunity web portal. Continually evolving to meet the demands of today’s competitive marketplace, Franchise.org helps savvy entrepreneurs search, find, and connect with the best franchise opportunities that fit their unique investment strategies, goals, and interests.
Why advertise on Franchise.org
Members-only exclusive. You must be an IFA member to have a listing on our site.
In-demand database. Franchise.org offers one of the largest searchable databases of franchise opportunities, directories, and resources.
High-visibility. Advertising members appear at the top of selected category search results.
One-click access. Advertising members’ profile pages include a direct link to their website.
FRANCHISE.ORG
FRANCHISOR MEMBER PACKAGES
$850/month
Minimum 6-month contract
1. Premium top-of-page category logo and listing
2. Enhanced company profile — includes a direct link to advertiser’s franchise development site
Billed in three installments Premium Package
3. Run of Site Banner 300 x 250 (rotating)
4. Homepage Rotating Spotlight (slider)
5. Homepage Static Banner placement (1 week per 6 month contract)
6. Franchise Development Video highlighted on enhanced profile
7. (1) FranBlog Content Post (per 6 month contract)
8. Jumbo Color Logo placements in next edition of Franchise Opportunities Guide
Franchisor Introductory Value Package
$3,500/year with Standard Color Logo Billed in three installments
$3,900/year with Jumbo Color
Logo Upgrade
1. Featured top-of-page category logo and listing
2. Enhanced company profile — includes a direct link to advertiser’s franchise development site
3. Standard Color Logo placements in next 2 editions of Franchise Opportunities Guide or upgrade to a JUMBO Color Logo for only $400 additional.
Franchise Opportunities Blog Post
Promote your brand to franchise opportunity seekers on IFA’s Franchise Opportunities Blog. Describe your system and its culture in your own words through this exclusive native format. You can even add your own franchise development video to your blog!
$575/post
$1,100/post +video
VetFran Specific Banner*
$475/One month
* Appears and rotates when user selects veteran specific opportunities
Featured Blogger 4-Part Series
Promote your brand and highlight a series of franchisees, or other noteworthy content to potential buyers through this 4-part series as a “Featured Blogger” on franchise.org. Featured blog pinned each week to the franchise.org homepage for 4 consecutive weeks.
$2,300
Run of Site Banner
$475/One month
Franchise Development Video
$2,100/Year with purchase of Introductory Value Package
PROSPECTIVE FRANCHISEE E-BLASTS
More Impact per Inbox.
Dedicated Prospective Franchisee E-Blast
Sent on your behalf from the IFA, the Dedicated Prospective Franchisee E-blast shines an exclusive spotlight on your business and ensures that 33,000+ prospective franchisees get your undivided attention. Great for timesensitive, high-impact campaigns.
Pricing:
$2,500 each
$2,100 each when reserving 4x together over a 12-month period
$1,500 resend 1x to unopens
Shared Prospective Franchisee E-Blast
Our “ Franchise Opportunities for You ” is a combined e-blast that includes a maximum of six advertisers per email. Perfect for ongoing campaigns and starter opportunities, this affordable e-blast gets in front of 33,000+ prospective (and active!) franchisees.
Pricing:
Run of Placement: $1,150
RETARGETING & EMAIL MAPPING
Meet Them (Every) Where They are.
DIGITAL RETARGETING
IFA Retargeting increases brand recognition— and conversion rates.
Get exclusive direct access to IFA’s website visitors and give this active audience of franchise opportunity seekers a front-row seat to your opportunity with retargeted ads that showcase your brand, anywhere they go online.
Advertise to an Active Audience
Don’t rely on broad, generic targeting on common ad platforms to market your company. Stand out by getting in front of an audience that wants to see your content—and is also more likely to take action.
Real-Life Results in Real Time
Get detailed reports about your campaign so you can continue to hone your message—and your results.
Website visitors who are retargeted are more likely to convert by 43%.
Source: Criteo
EMAIL MAPPING
Email Mapping Campaigns
Engage with IFA event attendees even after the event ends! By leveraging the email addresses of IFA event participants, you can connect with warm prospects through display advertising. Make a lasting impression and enhance your marketing strategy.
EMAIL MAPPING RATES
Limited availability per event; email mapping rates vary by event. Reach out to Carly Wooley to discuss options.
Sample Retargeting Ad Placement
PODCASTS
Be a Brand People Can’t Wait to Hear About.
WOMEN’S FRANCHISE COMMITTEE PODCAST: HER SUCCESS
Hear from women leading the charge in franchising! Women who are changing the future of the franchise sector share their insights on everything from being an effective leader to the mentors who inspired them. They share stories of workplace challenges we can all relate to: managing work and life, climbing the corporate ladder, and the ultimate power of entrepreneurship and franchising to change lives.
The podcast airs monthly and is available on the IFA Website, various popular podcast platforms and is syndicated across all IFA social and email channels.
Each 30-minute segment offers the following creative advertising opportunities:
• Presenting sponsorship – Available for quarterly buys, include your branding and slogan during each podcast intro
• Ad spots – Include your :30-second advertisement to be featured as one of two advertisements max included in the monthly podcast
+ RESULTS
7,500
Print Circulation Per Issue
56,000 Digital Circulation Per Issue*
33,000*
Opportunity Seekers
23,000*
Franchise Executives (includes franchisors, suppliers, and single & multi-unit franchisees)
FRANCHISE OPPORTUNITIES GUIDE
The Go-to-Guide for Growth.
The Franchise Opportunities Guide® is the leading resource for entrepreneurs and opportunity seekers interested in franchising.
More than just a business directory, the Guide contains vital information about more than 1,200 franchise opportunities, legal issues, FTC information, financing, and other tools designed specifically to assist potential franchisees with starting their ventures.
Published semi-annually (Spring/ Summer and Fall/Winter), the Guide is distributed free of charge at franchise expos and digitally to opportunity seekers. It is also sold in major bookstores and newsstands across the U.S.
Why You Should Get Inside the Guide
A comprehensive resource. Put your brand alongside vital tools every franchisee needs to find the right franchise.
63,500
Total Print & Digital Circulation Per Issue
Multimedia access. Available in print and digital formats to reach opportunity seekers wherever they are—in bookstores, at events, or online—all year long.
Trusted and tenured. As a longstanding publication of the IFA, the Guide is a credible and reliedupon resource for consumers and the franchise community alike.
IFA member exclusive. You must be a member to have a directory listing.
FRANCHISE OPPORTUNITIES GUIDE
FRANCHISE OPPORTUNITIES GUIDE AD RATES**
Starting at Only $3,500/Year* Print + Online Exposure for a full year!
• Featured top-of-page category logo on Franchise.org
• Enhanced company profile on Franchise.org
• Direct link to your franchise development site
• Category logos in the next two Franchise Opportunities Guides®
*See additional options for increased exposure on page 5
Ad Deadlines
2025 Spring/Summer Edition
Listing Update Deadline: January 10, 2025
Logo Deadline: January 24, 2025
Front Section Deadline: March 7, 2025
Front Section Materials Due: March 17, 2025
2025 Fall/Winter Edition
Listing Update Deadline: June 24, 2025
Logo Deadline: July 8, 2025
Front Section Deadline: July 31, 2025
Front Section Materials Due: August 7, 2025
FRANCHISING WORLD
Making Headlines and Headway.
13,000
56,000
Franchising World Magazine is the pre-eminent voice and acknowledged leader for franchising worldwide.
When you want to reach opportunity seekers, multi-unit franchisees, and franchise industry professionals, Franchising World magazine gives you plenty of opportunities to show, tell, and sell.
Offered primarily digitally, Franchising World is housed and archived online as an evergreen resource that features clickable links driving traffic back to your franchise development site. The magazine is also available for free digital download at numerous events and expos throughout the year, maximizing your investment and reach.
WORLD AD RATES
FRANCHISING WORLD 2025 CALENDAR FRANCHISING
JANUARY/FEBRUARY 2025
IFA Annual Convention Issue
Digital/Print
PRINT ISSUE
Success strategies for Industry Events. Networking tips to expand your influence. Essential Regulatory Insights. IFA Major Awards Unveiled! Get Acquainted with the 2025 IFA Board of Directors.
Franchisor Industry Spotlight: Business Services
Î Ad Opportunity:
Business Services Spotlight, Event Planning Companies, IFA Major Award Recognitions
Ì Bonus Distribution: Convention 2025
EDITORIAL: 12/20/25 AD CLOSE: 01/7/25 ARTWORK DUE: 1/14/25
MARCH
2025
IFA Convention Recap Issue
Digital / Short-Run Print (event distribution)
A recap issue of the 2025 Convention featuring session highlights, keynote speaker interviews, attendee spotlights, exhibitor shoutouts, and photos. Celebrate the Franchise of the Year (FOY) winners and learn about the Franchise Gives Back (FGB) service project.
Franchisor Industry Spotlight: Home Services
Î Ad Opportunity:
Home Services Spotlight, Convention Exhibitors and Sponsors, FOY Award winners, Speaker Authors
Ì Bonus Distribution:
All 2025 IFA and IFA Partner Events
EDITORIAL: 02/21/25 AD CLOSE: 03/11/25 ARTWORK DUE: 03/18/25
APRIL/MAY 2025
Responsible Franchising Issue
Digital / Short-Run Print (event distribution)
Legal Symposium featured speakers on franchise law trends. Celebrate the CFE graduating class with graduate stories, and explore IFA’s educational opportunities and college partnerships. Plus, a focus on responsible franchising and professional development initiatives.
Franchisor Industry Spotlight: Health and Wellness
Î Ad Opportunity:
Health & Wellness, CFE Graduate Recognition, Education Partners/ Professional Development, Law Firms
Î Bonus Distribution: 2025 IFA Legal Symposium, IFA/IBA Joint Conference, The IFA World Franchise Show EDITORIAL: 03/18/25
04/2/25
04/10/25
JUNE/JULY/AUGUST 2025
Foundations of Change: The Franchise Diversity Issue
Digital
Discover best practices for building diverse supplier and franchise networks, insights from women in franchising, and updates from IFA’s diversity councils. Highlights include inspiring stories from the first graduating class of the Franchise Ascension Initiative, an overview of the Diversity Institute, and veteran stories through IFA’s VetFran program.
Franchisor Industry Spotlight: Children’s Services
Î Ad Opportunity:
Children’s Services Spotlight, Diversity and Women in Franchising, FAI graduate acknowledgements, VetFran Sponsors, VetFran members.
EDITORIAL: 06/20/25 AD CLOSE: 07/01/25 ARTWORK DUE: 07/09/25
SEPTEMBER/OCTOBER
2025
Emerging Franchisor Issue
Digital / Short-Run Print (event distribution)
Best practices for emerging brands. Investment strategies and keys to financial growth. Training and Professional Development to grow yourself and your business. Emerging Franchisor profile interview.
Franchisor Industry Spotlight: Senior Care
Î Ad Opportunity:
Senior Care Spotlight, Emerging Brands, Professional Services for Emerging and Established Brands
Ì Bonus Distribution: Emerging Franchisor Conference 2025
EDITORIAL: 9/01/25 AD CLOSE: 9/30/25 ARTWORK DUE: 10/04/25
• NEW - GR/Advocacy Article • NEW - Franchising Gives Back • People and News • New Member list • CEO letter • Preferred Vendor Highlight • Technology Content • M&A/Private Equity
NOVEMBER/DECEMBER 2025
Year in Review and Trends for 2026 Issue
Digital
The hottest franchise marketing trends and technology resources for 2026. A look back at the legal issues, policies and trends impacting franchising. A review of thriving brands and their accomplishments. GR wins for the year. A look forward to the 2026 IFA Convention.
Franchisor Industry Spotlight: Restaurants and Beverages
Î Ad Opportunity:
Restaurant and Beverage Spotlight, Professional Services in Marketing and Technology,
• Franchisee Profiles: Single & Multi-Unit
• Featured content from our partners
GOAL-SPECIFIC BUNDLES
Targeted Goals. Tuned-in Results.
Are you looking to accomplish one specific goal in 2025?
Consider our targeted bundles below:
DIGITAL LEAD-DRIVING BUNDLE
If your primary goal is to drive traffic to your franchise development site, this bundle is for you!
Includes:
• (2x) Dedicated E-Blasts
• (1x) Shared E-Blasts
• Retargeting 50,000 guaranteed impressions
• (12 Months) JUMBO Introductory Value Package (print + online)
THOUGHT LEADERSHIP BUNDLE
Is your focus on telling a franchisee’s success, your brand’s story, or just providing more indepth information in your own words? Then, this bundle is the right fit!
Includes:
• (2x) Video/Blog Posts on Franchise.org
• (1x) Content/ Blog Post on Franchise.org
• (1x) 2p Brand Spotlight in Franchising World (2p content + 1p ad)
10 % SAVINGS ON ALL GOAL-SPECIFIC BUNDLES! Price Per Bundle: $10,500
BRAND AWARENESS BUNDLE
Are you looking for high impact branding and awareness to make sure your company becomes a common household name? Then this bundle fits the bill!
Includes:
• (2x) 1/2 page ad Franchising World Magazine
• (2x) 1/3 Page ad Franchise Opportunities Guide
• (12 Months) Introductory Value Package (Print+Online)
• (2x) Podcast: 30 second ad
FRANCHISOR ANNUAL BUNDLES
Plan for a Better Year Ahead.
Get more for your marketing dollar with our annual bundles. Comprehensive bundles allow member franchisors to leverage their marketing strategy—and their opportunities— across our high-performance portfolio while increasing their brand recognition, messaging impact, and reach.
Silver Bundle: $15,000/year 10% savings)
• Introductory Value Package - 12 months
• Franchise.org Content/Blog Post - 1x
• Franchise Opportunities Guide - 2 Full Page Ads (in next 2 editions)
• Franchising World Magazine - 1 Full Page Ad in Issue of Choice
• Dedicated Prospective Franchisee Eblast - 1x
• Shared Prospective Franchisee Eblast - 1x
Gold Bundle: $30,000/year (14% savings)
• Premium Franchise.org Package - 12 months
• Franchise.org Content/Blog Post - 4x
• Retargeting Package - 200,000 guaranteed impressions 3 months
• Franchise Opportunities Guide - 2 Full Page Ads (in next 2 editions)
• Franchising World Magazine - 1 Full Page Ad in Issues of choice
• Dedicated Prospective Franchisee Eblast - 2x
• Shared Prospective Franchisee Eblast - 2x
When you’re planning out how you want to tackle next year, whether it is for professional training or business development , IFA has an educational and networking event to sharpen your skills and get you out on the field, ready to face whatever comes your way.
2025 IFA EVENTS
IFA ANNUAL CONVENTION
February 10-13 | Las Vegas, NV
The IFA Annual Convention provides opportunities to explore every aspect of the franchising world. Attendees experience franchise-specific business development ideas, strategies for personal growth, and unique networking situations. You get all the franchise-focused education, all the franchise-centric community building, all in one place.
Coming together as an industry to collaborate will boost business for everyone in franchising. That’s why the IFA Annual Convention is critical to your success. We’re all in, linked by hard work, talent, creativity and grit.
INTERNATIONAL FRANCHISE SHOW LONDON
April 11-12 | London, England
Partnership event with At The IFA World Franchise Show, you’ll find everything you need to know to find the right business opportunity and run a successful franchise business from the start!
LEGAL SYMPOSIUM
May 4-6 | Washington, DC
Practical, real-world programming aimed at franchise lawyers addresses the latest business and franchise law developments.
IBA/IFA JOINT CONFERENCE
May 6-7 | Washington, DC
Co-hosted by the International Bar Association’s International Franchising Committee, discover what legal and regulatory issues are facing franchisors around the world at this exciting event.
IFA WORLD FRANCHISE SHOW
May 9-10 | Miami, FL
Partnership event with Fortem International At The IFA World Franchise Show, you’ll find everything you need to know to find the right business opportunity and run a successful franchise business from the start!
FRANCHISE CUSTOMER EXPERIENCE CONFERENCE
June 25-26 | Atlanta, GA
Partnership event with Franchise Update Media
Join us for this first of its kind event focused on improving the experience and outcomes for customers that are unique within franchising: consumers, businesses, franchisees, and employees. Built for franchise CEOs, Presidents and leaders of Marketing, Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.
IFA ADVOCACY SUMMIT
September 15-17 | Washington, DC
Advcate for your business! Learn the latest legislative and policy updates impacting franchising and then storm Capitol Hill by joining other members of the franchising community during appointments with your Members of Congress.
FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE
October 7-9 | Atlanta, GA
Partnership event with Franchise Update Media
The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs, Presidents, COOs, CDOs and Development Executives charged with driving growth. With our dynamic agenda touching all facets of franchise development, the conference provides education to enhance franchisee recruitment, sales effectiveness as well as professional leadership.
EMERGING FRANCHISOR CONFERENCE
November 10-12 | Nashville, TN
Join other Franchise leaders and innovators to discover the latest way to take your franchise to the next level. Hear from development experts, speak with operations gurus, discover next-generation opportunities. Gather with industry leaders who are building the long-term success that creates real wealth for franchisor and franchisee.
Interested in business development opportunities, new pathways for lead generation and heightened brand visibility? Sponsorship and/or exhibit opportunities are available at many or all of these events. Contact Senior Director, Sponsorships and Exhibits, Lynette James, at ljames@franchise.org for more information.
Questions about our 2025 Events Game Plan? Contact us at events@franchise.org
Be sure to visit www.franchise.org for continuing updates.
ADVERTISING RATES
