Franchising World

YEAR IN REVIEW

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EDITORIAL:

Publisher

Matt Haller

Associate Publisher

Jennifer Brandeen

Editor-in-Chief

Courtney Pettinella

MARKETING & PRODUCTION:

Creative Director

Heather Bartlow

Graphic Designer

Catherine Marinoff

ADVERTISING & CIRCULATION:

Advertising Senior Director Carly Wooley

Technology & Operations Director

Sara Williamson

Manager, Advertising Lauren Smith

Franchising World (ISSN 1041-7311) “Volume 56, Number 5,” is published by the International Franchise Association, 1900 K St., N.W., Suite 700, Washington, D.C. 20006.

For advertising information, call: IFA Advertising Department (202) 628-8000.

Franchising World welcomes views and comments from its readers. Correspondence should be addressed to Editor, c/o Franchising World at 1900 K St., N.W., Suite 700, Washington, D.C. 20006. Franchising World reserves the right to edit letters for publication and also reserves the right to refuse advertising. With the publication of Franchising World, IFA is not offering legal, financial or any other professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in Franchising World are those of the author(s) and do not necessarily reflect the views and opinions of IFA members or staff.

From the Desk of IFA President and CEO Matt Haller

As we close out 2024, I want to take a moment to reflect on the remarkable year we’ve had together. We have achieved major accomplishments on behalf of the franchise model, even in tough political and economic climates. I am incredibly proud of all that we have achieved and am excited for everything to come in the new year. Throughout this year, the presidential race took center stage in countless ways. While the news focused on the election, IFA continued to work with policymakers on both sides of the aisle and focused internally on key educational initiatives, such as Responsible Franchising and enhanced prospective franchisee education, to set franchising up for success regardless of the outcome. With the election in the rearview mirror, our attention now turns to the implications for policymaking in 2025, and we are excited to begin educating the new Administration and the 119th Congress about the policy priorities for franchising in the years ahead. You can review the priorities in full here

The end of the year is also a time to look back at all that has been done. In 2024, IFA continued achieving its mission to protect, enhance, and promote franchising, and took that mission to new heights. A few of the 2024 accomplishments we’re most proud of include:

• Announcing the launch of the IFA World Franchise Show, a new approach to franchise expos right here in the United States. The World Franchise Show will bring the top franchisors together with qualified prospective franchisees in Miami this coming May 9-10.

• Launching the Franchise Ascension Initiative, a six-month accelerator program aimed at preparing individuals from underrepresented groups and economically disadvantaged communities with the tools they need to successfully launch a career in franchise ownership. Since the announcement at the 2024 Convention in Phoenix, we’ve welcomed a cohort of 17 qualified individuals to the program and look forward to you all meeting them in Las Vegas at the 2025 Convention!

• Defeating the National Labor Relations Board’s expanded joint employer rule in court, preventing franchisors and franchisees from being deemed jointly liable, taking away the independence of franchise owners, and eroding their equity.

• Raising more than $1.25 million for FranPAC, IFA’s political action committee, which supported 193 political candidates that resulted in a 96 percent success rate in the 2024 election.

• Launching our “Responsible Franchising” policy priorities, which provide a roadmap for greater transparency during the franchise sales process through improved presale disclosures to allow prospective franchisees to conduct thorough due diligence before making an investment decision.

• In addition to the joint employer standard, the newly established IFA Law Center has defended and defeated numerous harmful regulations including the Department of Labor’s overtime rule, the Federal Trade Commission’s noncompete rule, and OSHA’s walkaround rule.

• Passing new legislation in California extending disclosure requirements for franchise sellers, including brokers, broker networks, and franchise sales organizations.

• Winning important victories at the state level, including most recently defeating the Minneapolis Labor Standards Board that would have levied new regulations on businesses across the Twin Cities that impact benefits, working hours, and worker training for franchises.

• Hosting the largest Emerging Franchisor Conference on record, educating new and emerging brands on best practices in franchising, and awarded our first-ever Emerging Franchisor Award to Celebree Schools.

• The largest class of Certified Franchise Executive (CFE) graduates and the most growth in the program to date.

• Putting the power of franchising on full display in local communities through four Open for Opportunity stops across the country.

What a year it has been! Looking ahead to 2025, the IFA team remains committed to supporting you at every stage of your development and protecting your businesses. Whether you’re a franchisee, franchisor, or supplier, in every facet of our work, we’re further expanding our capabilities to support you and your team at each stage of your journey. From education and professional development to regulatory compliance and trending topics, we will be here with the tools and resources you need to navigate the evolving business landscape.

I am confident that 2025 will be a year of even greater success and growth, and I look forward to the continued journey alongside each of you.

On behalf of the entire IFA team, I wish you a joyful holiday season and a happy New Year. We look forward to seeing you in Las Vegas in February!

Warm regards,

Matt Haller President & CEO, International Franchise Association

IFA’S MISSION

The International Franchise Association protects, enhances and promotes franchising.

IFA’S VISION

The preeminent voice and acknowledged leader for franchising worldwide.

EXECUTIVE COMMITTEE

Steve Hockett Great Clips Chair

Mary Kennedy Thompson, CFE BNI Vice Chair

Sam Ballas, CFE East Coast Wings + Grill Second Vice Chair

David Humphrey Ignite Fitness Holdings Immediate Past Chair

Bill Hall, CFE Treats Investment, LLC Treasurer

Steve White PuroClean Chair, IFA Foundation Board of Trustees

Ron Feldman, CFE ApplePie Capital Vice Chair, IFA Foundation Board of Trustees

BOARD OF DIRECTORS

Jerry Akers Great Clips & The Joint

Tom Baber IHOP / Money Mailer

Marcus Banks Wyndham Hotels and Resorts, Inc.

Rob Branca Branded Management Group, Inc.

Michael Browning, Jr. Unleashed Brands

Mitch Cohen

Jersey Mike’s Subs; Sola Salon Suites

Adam Contos, CFE Area 15 Ventures

Randy Cross, CFE Fish Window Cleaning

Kimberly Crowell Kalo Companies

Steve Danon Restaurant Brands International

Jay Duke BDO USA, LLP

Clint Ehlers FASTSIGNS of Willow Grove, PA and Cherry Hill, NJ

Shane Evans, CFE Massage Heights Franchising

Sean Falk, CFE Just for Paws, LLC

Karen Finberg Marriott International

Greg Flynn Flynn Restaurant Group

Robin Gagnon, CFE We Sell Restaurants

Michael Gonda McDonald’s

Daniel Halpern Jackmont Hospitality

Dustin Hansen , CFE InXpress

Jon Hixson Yum! Brands

Harvey Homsey, CFE Express Services, Inc.

Earsa Jackson , CFE

Clark Hill Strasburger

Tam Kennedy Twin City TJs

Aslam Khan

Falcon Holdings

Lillian Kirstein 7-Eleven

Tom Krouse Donatos Pizzeria LLC

Ned Lyerly, CFE Starheel Ventures

Dennis Maple Goddard Systems, LLC

Marcia Mead

M Squared Franchise Consulting

Dan Monaghan , CFE

Clear Summit Group

Kevin Morris Domino’s Pizza LLC

Dave Mortensen

Self Esteem Brands

Caroline Oyler

Papa John’s

David Pepper Choice Hotels

Sarah Powell Focus Brands

Meg Roberts, CFE The Lash Lounge

Gary Robins

The G & C Robins Company

Indi Nandhra, CFE Mathnasium Chair, Franchisee Forum

Karen Satterlee, CFE Hilton Worldwide Chair, Franchisor Forum

Tom Portesy Business Show Media Chair, Supplier Forum Advisory Board

Al Rodriguez Sport Clips

Christina Russell, CFE Azim Saju ARK Holdings

Luis San Miguel

Fresh Dining Concepts

Jyoti Sarolia, CFE Ellis Hospitality Group

Heidi Schauer

The Wendy’s Company

Michael Seid, CFE MSA Worldwide

Stephen Shields Express Employment

Omar Simmons Exaltare Capital Partners

Richard Snow Bremer Bank

Christine Son Dine Brands Global

Jeffrey Sopp

Kensington Hill Partners

John Teza Hand & Stone Franchise, LLC

Carolyn Thurston, CFE

Wisdom Senior Care

Larisa Walega , CFE Ziebart International Corporation

Charles Watson , CFE

Graham Weihmiller, CFE

BNI

Tim Williams Williams Fried Chicken

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PEOPLE & NEWS

Top 5

People ON THE MOVE

Joel Larkin

Nothing Bundt Cakes has appointed Joel Larkin as chief development officer.

Christina Vaughan

Slim Chickens has promoted Christina Vaughan to chief operating officer.

Tony Nicholson

Scenthound has named Tony Nicholson as vice president of franchise development.

Brands Expanding

Scooter’s Coffee, LLC, has signed 12 franchise agreements in September:

Illinois – 4 new franchises

• East Moline, IL: Jeremy Music, Kris Pickens, Donald Peterson

• Champaign, IL: Jigar Patel and Manishkumar Patel

• Oakbrook, IL: Akash Amin and Dipika Amin Kansas – 1 new franchise

• Abilene, KS: Justin and Jessica Gillette

Minnesota – 1 new franchise

• New Ulm, MN: Craig Mork

Mississippi – 2 new franchises

• Horn Lake, MS: Stan Buncher, Ryan Scoggin, Fischer Van Handel

• Columbus, MS: Vikaskumar Patel and Pragneshkumar Patel

Nebraska – 1 new franchise

• Central City, NE: Tim, Todd, and Trevor Vettel

Pennsylvania – 3 new franchises

• Robinson, PA: Keith S. Landon

Anthony Fedele

FullSpeed Automotive (Grease Monkey, SpeeDee Oil Change & Auto Service, and Kwik Kar), has appointed Anthony Fedele as vice president of real estate and mergers & acquisitions.

Dan Wheeler

K9 Resorts has appointed Dan Wheeler as chief marketing officer.

Celebree School marks a significant milestone with a two-unit signed agreement in Colorado. The new agreement brings Celebree’s nationwide footprint up to 16 states. With site selection currently underway in the Denver and Douglas County area, the first location is slated to open in early fall of 2026.

Re-Bath has expanded its services to Maine for the first time. Franchisees Bill Trombly Jr. and Cristina Velez, who have successfully operated Re-Bath in New Hampshire, view Portland as the perfect place to grow their portfolio and bring their familyoriented approach to a new market.

Zaxbys is venturing into New Jersey. The first two locations, set to open in South Jersey in the summer of 2025, mark the beginning of a major expansion into the Garden State. This ambitious move is being made by the GSP Group, led by Premanand Gupta.

Awards, Honors & Achievements

FASTSIGNS has been awarded the Franchise Customer Experience Certification by the Franchise Customer Experience Institute. This esteemed recognition is a testament to FASTSIGNS’ commitment to excellence in franchising, focusing on both franchisee and consumer experiences. The only brand in its category to be recognized, FASTSIGNS underwent a comprehensive evaluation process, which included an independent review of 32 key practices, telephone interviews with franchisees and consumers, and analysis of third-party data.

BELFOR Franchise Group has announced that six of its franchise brands have earned a spot on the 2024 Franchise Times Top 400 list. The brands earning recognition include 1-800 WATER DAMAGE, Chem-Dry, DUCTZ, HOODZ, N-Hance, and redbox+ Dumpsters.

Tint World Automotive Styling Centers has earned a spot on the South Florida Business Journal’s 2024 Private 100 list, recognizing the top private companies in the Palm Beach, Broward, and Miami-Dade tricounty region based on growth and revenue.

GYMGUYZ recently hosted its eighth annual Recharge franchisee convention in Cancun, Mexico. At the convention, a number of franchisees and GYMGUYZ authorized vendors were recognized with a variety of awards by senior leadership:

Elite Producer Award:

• JC Con Savage, GYMGUYZ Southern Fairfield County MVP Team Member of the Year:

• Jake Ronson, GYMGUYZ Orlando West & GYMGUYZ North Tampa, Clearwater & St. Petersburg MVP Team Member of the Year:

• Christina McDonagh, GYMGUYZ Bergen, Hudson & Rockland Counties

Growth Mindset Award:

• Phil Brojan, GYMGUYZ Greater Morris County Secretariat Award:

• Anthony & Roseanne Trapasso, GYMGUYZ Central Jersey, NJ & Lower Bucks, PA

Dan Spano Award:

• Aneillo Iadevaia Summit Award:

• Sam Langer & James Bonavita, GYMGUYZ Westchester & GYMGUYZ Southern Fairfield County Innovation Award:

• Josh Grinstead, GYMGUYZ Bergen, Hudson & Rockland Counties

Franchising Gives Back

Vicious Biscuit

Circle of Excellence Awards:

• Bergen, Hudson & Rockland Counties

• Central Jersey, NJ & Lower Bucks, PA

• Greater Morris County

• Long Island

• Orlando West & North Tampa, Clearwater & St. Petersburg

• Silicon Valley

• Sussex, Warren, Hunterdon Counties, NJ & Orange & Ulster Counties, NY

• Westchester & Southern Fairfield County Loyalty Award:

• Kathy Pearce Franchisee of the Year:

• Anthony & Roseanne Trapasso, GYMGUYZ Central Jersey, NJ & Lower Bucks, PA

Vicious Biscuit, a fast-casual breakfast chain known for its inventive biscuit creations, recently contributed to Hurricane Helene recovery efforts through a week-long fundraiser. From October 9-16, the chain pledged $2 from each sale of Pumpkin Bites, featured on their Fall menu, towards the North Carolina Disaster Relief Fund. This initiative, held across six of their seven corporate-owned locations in Florida, North Carolina, and South Carolina, successfully raised $1000 from 487 orders. Amanda Kahalehoe, COO of Vicious Biscuit, emphasized the importance of community support in the wake of the disaster, particularly mentioning the company’s own store in Boone, which was affected but thankfully reported all employees safe. “We are small yet growing and are fortunate to have six other locations to harness support,” Kahalehoe noted, expressing gratitude towards customers who participated in the fundraiser.

REDEFINING PET WELLNESS THROUGH EDUCATION AND INNOVATION

By Tim Vogel, Scenthound

For nearly 10 years, Scenthound’s number one priority has been to provide routine hygiene and wellness care so that dogs can live longer, happier lives.

This has been our guiding light from inception to the launch of our franchise opportunity four years ago, to where we are today and for our future goals.

The foundation built by our team has served as a launchpad for the pivotal year we’ve had in 2024. The strong growth trajectory we are on was fueled by innovations, brand milestones, new openings, an increased same-store sales performance, and more. I’m filled with immense pride when I look back on what Scenthound has been able to accomplish this year.

Double-Digit Growth on a National Scale

This year alone, we have secured 35 franchise agreements and opened 40 Scenters in markets across the U.S., one of which was the milestone of our 100th opening.

Reaching 100 open locations in less than four years since launching the Scenthound franchise opportunity was a significant achievement. The franchisee who opened our 100th Scenter was one of our first to join the system. She joined our brand after falling in love with our mission and aligning with our passion for dog wellness. In fact, she purchased additional units after the success of her first locations. I think it is a strong testament to the business and its model when a franchisee grows with the brand over time and re-invests in it.

As we’ve grown our national footprint, we’ve seen consumers place a greater priority on the health and wellness of their pets. The trend of the humanization of pets has been growing over the last few decades and dogs are now considered true members of the family. This is reflected in Scenthound’s overall performance, as we have seen same-store sales increase 15 percent year-over-year and have nearly 50,000 members systemwide.

A Milestone Moment – One Million Dog Wellness Services

Scenthound is a category creator in the pet industry that was created to fill a gap in the marketplace. As we continue to work toward making routine care accessible to dogs across the nation and educating dog parents on the importance of regular hygiene and check-ups, Scenthound will further its goal of changing the way people think about caring for their dogs.

“ I think it is a strong testament to the business and its model when a franchisee grows with the brand over time and re-invests in it.”

In living out this commitment every single day, Scenthound achieved another incredible milestone this year: completing over one million appointments since we opened our first franchise location in late 2020. We’ve seen firsthand the profound impact regular wellness care has on both dogs and their parents.

Our mission is to enrich the bond between people and their dogs, and that starts with being true advocates for every dog’s health and well-being. Every service we provide and each interaction with a dog parent is driven by what’s best for the dog. Our holistic approach to wellness — rooted in our name — focuses on five core areas of care: Skin, Coat, Ears, Nails, and Teeth. At every appointment, dogs receive a six-point wellness check, and parents are informed about their dog’s overall wellness through our S.C.E.N.T. Check® report.

Evolution and Innovation Driven by Data

Our goal is to shift the conversation around pet wellness, encouraging dog parents to be proactive in their dog’s care rather than reactive. Part of this proactive care happens outside of our Scenters — at home. To support our members with at-home solutions, we introduced our exclusive retail line, Houndswell®.

In September, we expanded Houndswell with the launch of Daily Dental Support, a dental health supplement that helps prevent periodontal disease, a condition affecting most dogs over age two. This product aligns with our mission to educate dog parents on the importance of routine wellness care, bringing greater awareness to their pet’s long-term health.

Available exclusively in our Scenters, Houndswell products are veterinarian-grade and focus on total pet health, addressing skin and coat care, ear health, and now, dental hygiene. At Scenthound, we’re setting a new standard in dog wellness by creating innovative, datadriven solutions that benefit both dogs and their parents.

Our proprietary mobile app is central to this techforward approach, enabling us to prescribe personalized and effective products and services for each dog’s overall health and well-being. To augment daily operations, we’ve developed technology to streamline systems and processes, ensuring a seamless experience for both customers and staff.

As the pet industry grows, Scenthound remains a distinctive, innovative leader. With a commitment to holistic care and education, we empower dog parents to make informed, proactive decisions for their pet’s health.

Tim Vogel is the co-founder and CEO of Scenthound. For more information about IFA franchisor member Scenthound, please visit franchise.org/franchise-opportunities/scenthound

ACHIEVING NEW HEIGHTS

IN 2024: PUROCLEAN’S FRANCHISE EXPANSION, VETERAN EMPOWERMENT, AND CUTTING-EDGE INNOVATIONS

DRIVE US TOWARD THE PUROCLEAN 500

By Steve White, PuroClean

PuroClean’s accomplishments this past year have focused on our commitment to the core values that have shaped our journey and our readiness to embrace the ever-evolving landscape of the restoration industry.

This pivotal year brought impactful partnerships, groundbreaking initiatives, and operational enhancements designed to fuel profitability and maximize Franchise Owner success. Here are some standout moments that have propelled our franchise network forward and reinforced our role as a leader in property damage restoration nationwide.

Strengthening Our Brand through Strategic Marketing Campaigns

In 2024, our marketing team launched strategic campaigns to highlight PuroClean’s commitment to the communities we serve. Most notable was our PuroClean Cares™: Adopt A Classroom Campaign, honoring educators nationwide. Franchise Owners from Hawaii to New York united to identify and reward dedicated teachers.

Here are a few standout efforts from our Adopt A Classroom Campaign:

• Kimberly and Greg Arianoff, PuroClean of The Big Island (Hilo, Hawaii) – Working with St. Joseph School to adopt and support an air riflery team in the fall and a canoe paddling team in the winter as part of a year-long campaign.

• Charles and Sharon Atkins, PuroClean of Cleveland, Tennessee – Partnered with Mrs. Renee Platero, a dedicated second-grade teacher at Charleston Elementary STEAM (Science, Technology, Engineering, Arts, and Mathematics) Academy to ensure that these young minds practicing STEAM have the tools they need to learn and succeed.

• U.L. and Audra Armstrong, PuroClean of Boerne, Texas – Running a year-long campaign, collecting school supplies that will be delivered to Canyon High School, Long Creek High School, and Boerne ISD on an ongoing basis, directly impacting the lives of countless students.

At PuroClean, we recognize the role we play in improving and supporting the communities we serve. These meaningful efforts highlight our Franchise Owners’ deep commitment to supporting local educators and demonstrate PuroClean’s dedication to creating a lasting, positive impact on every community.

Partnering with Resilience Force to Amplify Our Community Impact

In 2024, we partnered with Resilience Force, a national initiative dedicated to strengthening and securing the nation’s workforce that prepares, protects, and repairs America from disasters. This partnership has allowed us to expand our support for restoration professionals and communities that need skilled labor after disasters in a way that is streamlined to maximize impact. Together we’re increasing job opportunities, providing training, and reinforcing our commitment to service and restoration across the nation.

This collaboration has positioned PuroClean as an industry leader in both social responsibility and workforce development, enhancing our service quality and supporting long-term franchise success.

Introducing the PuroVet Forum: Empowering Veteran Franchise Owners

Veterans hold a special place within PuroClean, and this month, with the launch of the PuroVet Forum, we are elevating our support for our veteran Franchise Owners. This initiative provides dedicated resources, mentorship opportunities, and a supportive community where they can share their experiences and insights. The forum includes virtual town halls and meetings led by PuroClean leaders like me, a former Army soldier who understands the dedication and mission-oriented approach that veterans bring to their businesses.

“ We’re proud to have been named as a top franchise across multiple industry publications and awards for excellence in the property damage restoration space…”

The PuroVet Forum is an invaluable resource for our veteran Franchise Owners, fostering a community where veterans can leverage their unique skills for business success. Launched after our recent partnership with the National Veteran Business Development Council (NVBDC), PuroClean proudly holds the unique status as the only franchise that can be certified by NVBDC, thanks to Frank Torre, Vice Chairman of PuroClean, who has a strong relationship with Keith King, Founder and CEO of NVBDC. “This forum is a testament to our dedication to honoring those who have served and ensuring they have every tool needed to thrive within the PuroClean family,” Torre stated. Through this unique certification, PuroClean offers veteran Franchise Owners exclusive access to the veteran business network and resources.

Celebrating Industry Recognition: Awards and Accolades

Recognition within our industry is always an honor, and this year, PuroClean received several accolades for

our growth, innovation, and leadership in franchising and customer service. We’re proud to have been named as a top franchise across multiple industry publications and awards for excellence in the property damage restoration space, celebrating our commitment to quality, service, and Franchise Owner satisfaction, which I’ve highlighted below:

• Entrepreneur Fastest Growing Franchises

• Entrepreneur Top Franchises: Global, Low-Cost; and for Diversity, Veterans, Multi-Unit Owners

• Ranked #82 in Entrepreneur’s 2024 Franchise 500

• Ranked #154 in Franchise Times’ Top 400, and #2 Fastest Growers by Sales Percentage

• Franchise Business Review Top Franchises for Women, Culture, and Recession-Proof; Top 75 Most Profitable Franchises, and Top 50 Most Profitable Franchises Satisfaction Award

• CNN Underscored Best in Customer Satisfaction in Mold Remediation, Fire, and Water Damage Restoration Services

• Ranked #7 Franchise Direct 2024 Top Global Franchises

• South Florida Business Journal Top Private Companies Award

• Franchise Leadership and Development Council (FLDC) Franchise Innovation Award, Most Innovative PR or Social Media Campaign

Looking Ahead: A Bright Future for PuroClean

Reflecting on the accomplishments of this past year, I am incredibly grateful for PuroClean’s progress in growth to customer satisfaction and franchise support. These milestones represent the dedication of our Franchise Owners, Home Office team, and our valued partners. As we look forward to celebrating our 500th franchise location, we remain focused on empowering our Franchise Owners to thrive in an ever-evolving industry.

This year’s achievements reaffirm PuroClean as a resilient, innovative restoration organization proudly known as the Paramedics of Property Damage®. It’s been an incredible year, and I’m excited to see what the future holds for PuroClean and our franchise family.

As always, PuroClean is on the move! Steve White is the president & COO of PuroClean. For more information about IFA franchisor member PuroClean, please visit franchise.org/franchise-opportunities/puroclean

BOOT UP FOR BUSINESS

A YEAR OF AUTOMATION, INNOVATION AND BRAND AWARENESS FOR HOME FRANCHISE CONCEPTS

By Andrew Skehan, Home Franchise Concepts

Following another successful year meeting the growing demands of the home services industry, Home Franchise Concepts, a subsidiary of JM Family Enterprises, is excited to reflect on its accomplishments of 2024 as the year comes to an end.

This year, Home Franchise Concepts surpassed growth targets by signing more than 175 new deals — with more growth in the pipeline before year-end — within our portfolio of brands, including AdvantaClean®, Aussie Pet Mobile®, Bath Tune-Up®, Budget Blinds®, Concrete Craft®, Kitchen Tune-Up®, Lightspeed Restoration™, PremierGarage®, The Tailored Closet®, and Two Maids®. In 2024, new business in overall home services exceeded expectations, surpassing pre-pandemic numbers of openings across the industry. Home improvement trends such as the increase of time families are spending at home due to changing lifestyles and work from home jobs as well as higher interest rates encouraged homeowners to renovate their spaces and increased demand for these types of services. Being in franchising for nearly two decades, I am pleased to see the field evolve in such a healthy manner.

Innovation as a Focus

For Home Franchise Concepts, innovation was a key focus in 2024. We were pleased to see multiple brands recognized for their creativity in various awards throughout the year. Budget Blinds, the largest window coverings franchise in North America, was recognized for launching an outstanding paid social campaign on TikTok that gave a modern and personal touch to the traditional approach of creating brand awareness. Additionally, Budget Blinds remained committed to implementing automation and exceeding safety standards for its customers across the country. In compliance with the latest U.S. regulations, which state that all window covering

products sold in the U.S. must be cordless or have inaccessible cords, Budget Blinds was already a leader in this field, as the brand prioritized safety and convenience well before the regulations were put into place. As a portfolio, we’re proud to stay ahead of the curve in each of our industry sectors.

We were pleased to see multiple brands recognized for their creativity in various awards throughout the year.”

Another growing segment within our family of brands is pet grooming. This year, Aussie Pet Mobile worked to significantly grow the number of grooming vans in service across the nation. Our innovative vans are custom built with air conditioning, heat, electricity, and water and do not require any outside electrical or water connections. While most competing grooming vehicles operate on generator power or by leaving their vehicles on while in service, our fleets run on lithium-ion batteries to provide more energy savings and an environmentally friendly approach to pet grooming. Aussie Pet Mobile also uses the latest marketing tools and technology to build clientele quickly, such as a best-in-class software that easily books appointments from a mobile device or desktop, prompts the client to upgrade their grooms with additional services, sends automated text reminders, and lets clients provide groomer reviews.

Similarly, multiple Home Franchise Concepts brands utilized technology to revolutionize the customer experience. Kitchen Tune-Up and Bath Tune-Up both integrated a new Online Design Tool where customers are now able to visualize their new kitchen or bathroom on the website. Kitchen Tune-Up’s new Augmented Reality App allows a client to select different countertops, cabinets styles, colors, and hardware, and have their kitchen transformed on an iPad during the in-home consultation.

“

At Home Franchise Concepts, we are known for creating an environment that truly resembles the concept of “home” and presents opportunities for entrepreneurs to create generational wealth.”

Emerging Brand Growth

This year also marked the second year of operation for our newest brand, Lightspeed Restoration. This 24/7 water and fire restoration service brand has proved to be a beneficial addition to the Home Franchise Concepts family of brands, filling a gap in the industry for emergency repairs across key markets nationwide. This year, Lightspeed Restoration experienced aggressive growth, signing 17 development deals and representing 28 territories. With a goal to expand to additional markets including Miami, Tampa, Las Vegas and Phoenix by the end of the year, the brand pushed hard to open in these trending metropolitan areas in need of reliable restoration services.

Welcoming the Next Generation of Owners

It has also been a pleasure to see a wave of new generation owner-operators enter the business this year. At Home Franchise Concepts, we are known for creating an environment that truly resembles the concept of “home” and presents opportunities for entrepreneurs to create generational wealth. Through this we’ve had many franchisees build successful family businesses, passing down knowledge and experience to their children or family members who also find a passion in the industry. This type

of community with genuine passion is something we’ve strived to build and hope to see more of in coming years.

Continued Commitment to Our Family of Brands

Being a part of such a trending industry, we’ve worked hard to stand apart from other parent companies and franchises by retaining our core values of building mutually rewarding relationships, while also leveraging modern consumer behavior. Capitalizing on these trends and creating effective solutions, many established franchisees at Home Franchise Concepts took the opportunity to tap into new markets, expanding brand awareness and aiding in reaching our expansion goals.

To close out the year, we remain committed to continued expansion in target markets, generating additional brand awareness, and working together to create a welcoming environment for all. As a family of 10 unified brands, we’ve created a solid foundation for continued growth and success in the years to come. Looking into 2025, we are excited for what lies ahead with the home service industry trending toward even further growth.

Andrew Skehan is the chief executive officer of Home Franchise Concepts.

A YEAR IN REVIEW: CELEBRATING GROWTH, LEADERSHIP, AND IMPACT AT CELEBREE SCHOOL

By Richard Huffman, Celebree School

As the Founder, President, and CEO of Celebree School, I have had the privilege of seeing firsthand how our brand’s mission — to “Grow People Big and Small” — translates into tangible success.

The past year has been an incredible journey for Celebree School, as we continue to make strides in brand growth, franchise expansion, and elevating our commitment to providing quality early childhood education. At every level, from strategic planning to daily operations, we are creating a lasting impact that helps drives not only our success but also the success of our franchisees and the communities we serve.

Driving Results Through Demand, Innovation, and Operational Excellence

The need for high-quality early childhood education has never been more urgent. As parents recognize the importance of a strong educational foundation, demand for our services continues to grow. Celebree School has responded to this demand by expanding thoughtfully, bringing our model of educational excellence to new communities.

As we reflect on our 30th year, we are proud of our growing franchise footprint. We now have 54 schools currently open and 77 franchisees awarded over 180 sites across 17 states. With systemwide enrollment of more than 5,500 children a week, we continue to bring our highquality education model to more communities, meeting the growing demand for early childhood education nationwide.

This impressive growth has also driven strong performance. According to Celebree School’s Franchise Disclosure Document, the average gross revenue

for the three franchised Celebree Schools that were open for the entire 2023 year was $2,074,263.

Moreover, our commitment to innovation remains a key driver of our success. By embracing new technologies, we have enhanced our franchise sales process and are exploring further ways to incorporate AI and automation into our daily operations. These initiatives allow us to better serve our franchisees and families, providing them with efficient, effective solutions that support their needs and goals.

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By embracing new technologies, we have enhanced our franchise sales process and are exploring further ways to incorporate AI and automation into our daily operations.”

Building a Culture of Mentorship and Visionary Leadership

At Celebree, we believe that great leaders are not only visionaries but also mentors who deeply invest in the development of their teams. The importance of setting strategic goals cannot be overstated, but these goals can only be achieved when leaders nurture, guide, and empower the people responsible for executing them.

This approach has helped us build a workplace culture where team members and franchisees feel valued and motivated to grow. Being a mentor goes beyond just assessing performance; it is about providing ongoing guidance, knowledge sharing, constructive feedback, and fostering an environment where team members feel encouraged to take ownership of their roles.

A personalized leadership approach results in a highperforming team driven by a sense of purpose and connection. This year, this philosophy has empowered Celebree to attract top talent, maintain high satisfaction and retention, and deliver exceptional service to our franchisees and families.

Strengthening Family Connections for Exceptional Customer Experience

One of the pillars to success is our commitment to providing a personalized and exclusive experience for each family we serve. When new families inquire about enrolling their children, we focus on more than just transactional details, we take the time to understand the aspirations they have for their child’s education. This tailored approach is essential to our mission and sets us apart in the competitive field of early childhood education.

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One of the pillars to success is our commitment to providing a personalized and exclusive experience for each family we serve.”

Our dedication to cultivating a meaningful family experience extends beyond the initial enrollment. Throughout the year, we host engaging events that allow families to connect, learn, and grow together. These events foster a close-knit community within each Celebree School. This emphasis on family relationships not only enhances our brand reputation but also makes us more attractive to prospective franchisees who value a brand that prioritizes customer experience. It’s a strategy that ultimately helps support our franchisees’ profitability potential and positions Celebree as a trusted and beloved choice for early childhood education.

A New Era for Celebree School: The Launch of Huffman Family Brands

As we look back on this milestone year, one of the most significant achievements was the establishment of Huffman Family Brands (HFB), a new umbrella company that aligns our various brands under a unified vision. This expansion reflects our dedication to social development, innovation, and empowerment.

Under HFB, we are able to streamline our operations, optimize resources, and create a cohesive strategy that propels each brand forward. This platform approach enables us to harness the full potential of our portfolio, driving growth, innovation, and operational excellence while maintaining a unified vision.

Looking Ahead

As we move into the future, we are energized by the progress made over the past year and the possibilities that lie ahead. With the support of Huffman Family Brands, we are well-positioned to expand our impact, meet growing demand, and make a difference in more communities.

Our mission to “Grow People Big and Small” will remain at the heart of everything we do. We are dedicated to nurturing both the children in our care and the franchisees who bring our vision to life. Through a focus on leadership, customer experience, and thoughtful expansion, Celebree School is poised to enter a new chapter of growth, excellence, and impact.

Reflecting on this past year, I know our brand will continue setting the standard in early childhood education. Here’s to another year of growth, connection, and positive change.

Richard Huffman is the founder, president and CEO of Celebree School. For more information about IFA franchisor member Celebree School, please visit franchise.org/franchiseopportunities/celebree-school

Meet Grant, Fibrenew Franchisee

At 22 years old, Grant was looking for a business he could call his own. Where he could master a skilled trade, make a meaningful impact in his community, and enjoy the freedom to control his future. With Fibrenew, he found all that and more.

KUMON ADAPTS TO MODERN EDUCATION DEMANDS WITH TECHNOLOGY IN 2024

By John Collins, Kumon

Adapting to evergrowing demands within the educational franchise industry took center stage for Kumon North America in 2024.

The 70-year-old brand, grounded in an analog past, made the leap into a digital future with the launch of several new major programs this year. One is Kumon Connect, which moves the everyday work of Kumon students from paper to a tablet, and the other is English as a Foreign Language. These types of innovations have helped the company continue its success.

“Adapting to the needs of customers is essential for any organization’s success,” said Mike Shim, Kumon’s senior vice president of field operations. “And that’s especially true for Kumon. As a global company for the last 70 years, we have constantly had to adapt to changing market demands. Our customers are both our students and Instructors, and this year marked a significant step in Kumon’s evolution to address their needs.”

Kumon Connect

Kumon Connect had been years in the making, and testing, when it finally made its U.S. debut in the spring. But making an institutional change that significant didn’t come without some skeptics.

“I was completely against using Kumon Connect and bringing this change to my center,” said Stuti Desai, the Instructor and owner of Kumon Center in Carmel, California. “My philosophy aligned with the old-school way of learning and keeping everything paper to pencil. It was only when I learned that I was able to see more, do more and make more time for myself, that I truly began to change my ways and invest into Kumon Connect.”

Individualization has always been a key element of the Kumon Program, with every child’s starting point based

on their placement test and their advancement based on their performance on their worksheet assignments. Those same principles apply to Kumon Connect.

“Our educational approach remains rooted in Kumon’s proven methods,” Shim said. “While Kumon Connect might exist in a digital medium, it’s roots are based on the tried-and-true Kumon Method, which focuses on independent learning and mastery of skills.”

Through Kumon Connect, students use their own tablet to sign in to the web-based app. There, they can view graded worksheets from the previous day and access their homework. Instructors can “replay” students’ work, provide feedback and update lesson plans accordingly. Also, parents can monitor their children’s progress through the app.

Kumon Connect has been embraced by Kumon Instructors, and it has been successfully implemented in more than 90 percent of all Kumon centers as the study platform for nearly 40,000 students. This increases the connection between students and Instructors, leads to improved learning outcomes and enhances the value of Kumon for families.

“Kumon Connect has significantly improved my ability to understand and support my students, not just during class sessions but also when they are on vacation,” said Nibha Menon, the Instructor for Kumon of Folsom-Southeast and Natomas in California. “A key principle of the Kumon Method is to maintain students at their ‘just-right level’ of learning, and this platform greatly facilitates that objective. With Kumon Connect, I can easily monitor and adjust the learning materials to match each student’s current capabilities, ensuring they are always challenged yet capable.”

English for Spanish Speakers Program

Also in 2024, the company launched its English for Spanish Speakers Program in South Florida and Los Angeles as part of Kumon’s global English as a Foreign Language Program.

The program caters to the unique needs of Spanishspeaking students who want to enhance their English proficiency. By leveraging the Kumon Method, students in select centers in Florida and California

now have access to a comprehensive and structured approach to master English with Kumon.

Claudia Antelo, the Instructor at the Kumon Center of Weston-Saddle Club Road in Florida, was one of six Kumon Instructors to pilot the program.

“This program aims to bridge the gap for Spanishspeaking students by helping them develop essential English reading and comprehension skills,” she said. “The English as a Foreign Language Program introduces English vocabulary and expressions used in everyday life. It also leverages audio supplements to enhance listening and speaking abilities, allowing students to learn more quickly and naturally in an independent manner that Kumon Founder Toru Kumon would have loved.”

The language program is a linguistic bridge for students whose first language is Spanish. Through proven methods, the program helps them develop essential English reading and comprehension skills and broaden their language abilities by using audio supplements to enhance listening and speaking abilities. Students learn more quickly and naturally in an independent manner.

“The program’s success is already evident,” Shim added. “That valuable support, and the success it provides, has already shown to be successful.”

The same program, launched in other countries, has already been credited with helping more than 100,000 students worldwide.

“We know it’s going to do the same here,” Shim said. “This is just another area where our Instructors can make such a positive difference in students’ lives.”

John Collins is Kumon North America’s vice president of center network development and has worked with the company since 2012. Collins served as Washington, D.C., branch manager from 2012-2016, general manager for the Northeast Region 2016-2018 and vice president and manager of Center Network Development from 2019-present. For more information about IFA franchisor member Kumon, please visit franchise.org/franchise-opportunities/kumon-mathreading-centers

A YEAR IN REVIEW: MATHNASIUM’S REMARKABLE GROWTH IN 2024 WITH FRANCHISE EXPANSION, NEW LEADERSHIP, AND GLOBAL MOMENTUM

By Tyler Sgro, Mathnasium

In 2024, I had the privilege of stepping into the role of CEO at Mathnasium, following my tenure as the company’s Chief Operating Officer.

With extensive experience in operations and customer experience, I am committed to fostering innovation, driving strategic development, and optimizing operational efficiency to support our continued growth.

This year has been a landmark one for Mathnasium Learning Centers, as we’ve reached key milestones in both domestic and international growth. We celebrated the opening of our 1,000th center in the United States and the 100th center in Ontario, Canada — both significant achievements that underscore our growing global presence.

My vision for Mathnasium is deeply rooted in our mission to help students build confidence in math and develop lifelong problem-solving skills. As we look ahead, we are committed to expanding our reach and enhancing the educational experiences we offer, ensuring that we make a positive impact on students’ academic journeys around the world.

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We celebrated the opening of our 1,000th center in the United States and the 100th center in Ontario, Canada…”

Franchise Growth in 2024

We have had an impressive year in terms of franchise development. By focusing on franchisee success and maintaining a strong commitment to innovative education, Mathnasium is well-positioned to meet the demand for high-quality math instruction, especially as more parents look for solutions to combat the ongoing challenges in the broader education.

As of October 28, Mathnasium has awarded 171 new franchises, comprising a mix of new centers and resales. Specifically, 54 new franchisees have opened their first Mathnasium locations, while 21 existing franchisees have expanded their portfolios with additional centers. In the resale category, 30 new franchisees have acquired existing centers, and 66 centers have changed hands within the franchisee network.

In 2024, Mathnasium has continued its rapid expansion, opening 42 new centers across the United States. Additionally, we’ve made impressive strides internationally, with a total of 24 new centers open

in Canada and other global markets — marking a 66 percent year-over-year increase in global growth. These international openings, combined with our North American growth, have been instrumental in driving us closer to our milestone of opening our 1,000th center.

Key to Success: Franchisee Support and Innovation

Mathnasium’s success in 2024 is largely driven by the exceptional performance of our franchisees. Many have seen substantial growth in their Average Unit Volume (AUV), which has not only strengthened their individual businesses but also created the momentum for additional new center openings and center acquisitions. This upward trend in AUV has fueled continued confidence across the franchise network, fostering an environment of expansion and success that propels the brand forward.

We offer our franchise system comprehensive training programs, operational and strategic marketing support, through centralization efforts, and access to proprietary software tools. This approach ensures that franchisees have the tools they need to succeed, creating a strong foundation for growth and an attractive opportunity for potential franchisees.

Global Expansion Plans

One of the most notable achievements in our international growth this year is the debut of Mathnasium in Romania. We signed a Master Franchise Agreement in Romania with plans to open at least 25 centers over the next six years. This marks a significant step in our international expansion strategy as we continue to build our presence across Europe and other key international markets.

We also welcomed new Master franchisees for our Australia market. They bring extensive franchising and operating experience across McDonalds, Burger King, Lollipop, Kanga, Yo Way and more. Their leadership has paved the way to over 30 percent YTD revenue growth and two center openings in the Melbourne market.

In addition to our strong growth in North America, Mathnasium is actively pursuing new international opportunities. Expansion efforts are already underway in key markets such as the Middle East and Mexico, with plans to extend our global footprint even further. This strategic focus on international growth positions Mathnasium to reach more students around the world and continue its trajectory as a leading brand in educational services.

Notable 2024 Initiatives and Innovation

Mathnasium’s commitment to educational innovation has been a driving force behind our success in 2024. Among the most notable developments this year was the launch of several new educational initiatives, including shortened initial assessments for new students, an expanded numerical fluency program, and an expanded test prep curriculum. These new offerings reflect our focus on providing students with the best possible educational experience, tailoring each plan to the individual’s needs. In addition, we’ve been investing in technology upgrades to improve operational efficiency across the network. These updates help enhance the learning experience for students and provide franchisees with additional tools to better manage their centers. For example, updates to the

way we interact with parents will improve communication with parents, make it easier to track student progress schedule sessions and engage with your learning center.

2025 Outlook: New Markets, New Initiatives

Looking to the future, Mathnasium is focused on accelerating our growth even further in 2025. We plan to continue expanding our presence in key U.S. markets, including Connecticut, Rhode Island, Massachusetts, Missouri, Kansas, and Illinois.

Globally, we are also committed to developing master franchise agreements in high-potential regions. These agreements will enable us to scale rapidly in new international markets, fueling long-term growth and enhancing our ability to serve students worldwide.

In addition to expanding our geographical footprint, we’re excited to enhance our educational offerings in 2025. We’ll be adding financial literacy to our curriculum, equipping students with essential real-world skills to succeed beyond the classroom. We’re also improving our parent communication tools, making it easier for parents to track their child’s progress in real-time.

With a continued focus on innovation and student engagement, Mathnasium is committed to evolving to meet the needs of both students and franchisees.

One of our most exciting initiatives is a new Pi Day partnership launching on March 14, 2025. This fun and engaging event will further Mathnasium’s mission of making math learning an enjoyable experience for kids everywhere on the math world’s biggest day!

This combination of expansion, new educational initiatives, and community involvement solidifies Mathnasium’s position as a leader in the educational franchise space. With ambitious plans for international growth and an unwavering focus on enhancing the learning experience, we are poised for a great year ahead.

Tyler Sgro is the CEO of Mathnasium Learning Centers. Tyler brings a diverse background in leadership and operations from his previous roles in various organizations. Prior to joining Mathnasium, he held senior positions such as Vice President, Chief Revenue Officer, and Chief Integration Officer, where he successfully led strategic initiatives and operational improvements. In his current role, Tyler is focused on driving innovation and scaling Mathnasium’s growth, both domestically and internationally. His leadership aligns with the company’s mission to help students build confidence in math and develop critical problem-solving skills, positioning Mathnasium for continued success and global expansion. For more information about IFA franchisor member Mathnasium Learning Centers, please visit franchise.org/franchise-opportunities/mathnasium

For over 50 years, AlphaGraphics has partnered with businesses like yours. Our agEnterprise platform leverages a national network of 230+ locations, balancing brand consistency and local customization to drive operational excellence across your multiple locations.

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| MOUNTAIN MIKE’S PIZZA “ CEOSpotlight

A visionary leader with more than 30 years of industry expertise, Metevier has driven Mountain Mike’s Pizza’s transformation since 2018. Under his leadership, the brand has grown into a national pizza powerhouse with over 300 locations across 10 states, and has achieved a 32% increase in same-store sales. Metevier’s focus on operational excellence, franchise support and strategic partnerships has elevated Mountain Mike’s status. Recognized on industry lists like Entrepreneur’s Franchise 500®, the brand continues to thrive under Metevier’s “people-first” leadership, thoughtful expansion strategies and commitment to preserving the brand’s legacy while achieving remarkable growth.

From our legendary crispy curly pepperoni and guest-friendly locations that keep our restaurants buzzing, to sports partnerships and digital activations that resonate with our fans, the Mountain Mike’s brand is climbing new peaks at every turn.”

- Jim Metevier, CEO

The annual Multi-Unit Franchising Conference (MUFC) is the premier event attended by leading multi-unit franchisees in the food, hospitality, retail and service sectors – along with developers, chain store operators and private investment groups looking to build and expand multi-unit operations. This is the ultimate dealmaking event for Franchisors, Multi-Unit Franchisees and Service

The Franchise Customer Experience Conference (FCXC) is a powerful event created for the unique needs of franchisors as they serve their multiple customers of consumers, franchisees and employees. FCXC brings together leaders in operations, marketing and technology, along with CEOs and Presidents leading the charge to deliver an outstanding customer experience. The event features compelling content and top speakers that help drive alignment across func-

The Franchise Leadership & Development Conference (FLDC) is the premier networking event for franchise growth and development. Only FLDC brings together leading franchisor executives and their teams to learn, collaborate and network to deliver fresh ideas and insights to drive growth. FLDC is where franchising leaders network and learn best practices to drive growth at every level of the organization. Exclusive to

For more information on becoming a conference sponsor, contact (800) 289-4232 x202 or sales@franchiseupdatemedia.com

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Providers. Our exhibit hall is the central meeting place for Multi-Unit Franchisees to explore new brands and supplier services. With world-class speakers and timely learning sessions, this is the must-attend event every year for Multi-Unit Franchisees looking to grow their operations and expand their portfolios.

tions, along with focused learning tracks in each area to sharpen skills and network with other franchising leaders in similar roles. If you’re a supplier looking to strengthen or create new relationships with Franchisor leaders responsible for growth through customer experience, you do not want to miss this once-a-year event. Exclusive to franchisor attendees and supplier sponsors. Scan the QR code for more details.

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FLDC is the full day CEO Summit, the Annual Franchise Development Report review and the Annual Star Awards Extravaganza, where the brightest stars in franchise development are acknowledged. If you are a supplier looking for growth in the franchise industry you don’t want to miss this annual event. Exclusive to franchisor attendees and supplier sponsors. Scan the QR code for more details.

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TRANSFORMING TRAVEL: THE IMPACT OF AI ON INDUSTRY INNOVATION

By Mike Barron, Expedia Cruises

The travel industry today is not the travel industry of the past.

It has undergone significant changes in recent years, adapting to new consumer behaviors and rapid advancements in technology. With more travelers wanting to create destination bucket lists and adopting a “why not now” mentality, the demand for one-of-akind and memorable travel experiences has skyrocketed. This shift highlights a larger cultural trend where people value experiences over material possessions, pushing them to seek out adventures and explore new places they might have never considered before.

As the industry continues to evolve and to help ensure the longevity of our franchisees, it’s become essential to integrate cutting-edge technologies into the day-to-day services, specifically artificial intelligence (AI). Travel agencies are increasingly recognizing the importance of leveraging AI to help them meet the growing needs of modern travelers, who demand personalized services, seamless operations, and consistent customer support. Here’s how AI is reshaping the landscape of the travel industry.

More Personalized Travel Experiences

One of the most significant benefits that AI brings to the travel industry is its ability to create highly personalized experiences through the collection of consumer data. By understanding each traveler’s preferences, habits, and past behaviors, AI can create tailored itineraries and suggest vacation spots that align with the person’s interests.

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Travel agencies are increasingly recognizing the importance of leveraging AI to help them meet the growing needs of modern travelers, who demand personalized services, seamless operations, and consistent customer support.”

For instance, if the person is a “foodie” and frequent restaurant-goer, AI can create an itinerary that surrounds and includes food-related experiences such as a food tasting, cooking demonstration, or a private tour of a food/beverage facility. This personalization not only makes each vacation unique, but also increases customer satisfaction and loyalty for the brand. Today, travelers expect companies to understand their needs and provide tailored answers if a problem arises or a recommendation is needed. While travel agents have thorough industry knowledge, AI further enables them to provide a more personalized service rather than a generic approach. Having a resource that identifies and focuses on personalized details can help create memorable trips for vacation-goers, and potentially make repeat customers — which is vital for franchisees.

AI can also be leveraged to adjust itineraries in real time. If a person’s plans change or they wish to experience something different, this technology can provide customized solutions quickly and seamlessly. What might have been a stressful last-minute accommodation can seem effortless by having AI at your fingertips.

Increased Operational Efficiencies

AI is critical for increasing operational efficiencies within any travel brand. From the booking process to managing reservations and customer service, AI streamlines various operational processes that are central for running a successful travel agency franchise. By automating repetitive tasks — such as data entry, payment processing, and itinerary management — franchisees can significantly reduce costs, improve accuracy, and ensure smooth operations.

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With advancements in natural language processing and machine learning, AI systems can handle complex interactions.”

Additionally, AI is a great tool for resource allocation so franchisees can make sure they’re using their assets efficiently. For example, AI can predict peak travel seasons through booking trends and make appropriate recommendations to accommodate the expected increase in demand. This improved operational strategy can help cut costs and free up time to focus on strategic growth and innovation, which are vital to running a sustainable franchise.

A Revolutionary Approach to Customer Service

AI-powered tools such as chatbots and virtual assistants are transforming customer service for franchisees within the travel industry. While human interaction remains invaluable, especially during emergencies or complicated customer requests, AI provides support around the clock. These systems can answer queries, manage bookings, and resolve issues in real time, creating an overall smooth and efficient experience for the customer. With advancements in natural language processing and machine learning, AI systems can handle complex interactions. They are able to learn from past conversations, which enables them to provide swift and accurate responses to customer queries.

This immediate solution is especially valuable for travel agency franchises, where people often need quick answers to last-minute problems or unexpected changes in plans. In using various machine learning tools, customers can feel more supported throughout their vacation.

Direct Access to Data-Driven Insights

From booking trends and customer feedback to social media engagement, the travel industry generates an immense amount of data every day. AI enables travel franchisees to use this data and uncover valuable insights that can play a role in strategic decision-making.

By analyzing market trends, customer behavior, and operational performance, franchisees can make smart and quick adjustments to services, marketing efforts, and product offerings. For example, AI analytics may find a growing number of people who are going on wellness retreats, eco-friendly trips, or booking travels around pop culture events such as sports games.

A franchisee can differentiate themselves from competitors in their area by leveraging the insights surrounding a customer’s interests to promote tailored packages. Understanding customer preferences can result in more effective marketing campaigns through targeted promotions and product offerings relevant to the specific traveler.

As people are saying yes more frequently and taking trips that are adventurous or immersive, the industry must adapt to meet the changing expectations from their customers. By providing personalized travel experiences, increasing operational efficiency, modernizing customer service, and having access to data-driven insights, AI enables us to be able to fully understand and service the modern traveler.

Mike Barron is the senior director of franchise operations at Expedia Cruises, a full-service leisure travel agency franchise. For more information about IFA franchisor member Expedia Cruises, please visit franchise.org/franchise-opportunities/ expedia-cruiseshipcenters

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• Workers’ compensation

• Cyber liability

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• Franchisors E&O

TECH & TRENDS:

HOW FRANCHISE SERVICE BRANDS ARE EMBRACING

AI AND REVOLUTIONIZING OPERATIONS

By Ben Gergis, DRYmedic Restoration Services and Justin Waltz, The Junkluggers

IArtificial intelligence (AI) is reshaping industries worldwide, with the market projected to grow by 26 percent in 2025 (Tractica).

Marketing Capabilities

AI’s influence on potential customers can start long before they inquire about services. By enabling more targeted customer engagement, AI helps franchise owners optimize their marketing efforts through tools like geotargeting and search history analysis to reach the right audience. AI-powered algorithms refine digital ad placements, driving higher-quality leads and more impactful

AI-powered algorithms refine digital ad placements, driving higher-quality leads and more impactful marketing spend.”

n the franchise and home service sectors, AI is driving significant operational changes, helping businesses become more efficient, responsive and competitive. As customers demand faster, more personalized services, franchises like DRYmedic Restoration Services (a leading restoration and remediation franchise) and The Junkluggers (a pioneer in eco-conscious junk removal) are using AI to streamline their operations and elevate customer experiences. This technological shift is unlocking significant benefits for franchise owners, including optimized marketing, improved data handling, and enhanced on-site efficiencies.

marketing spend. This means franchises can forecast demand more accurately and make smarter, data-driven decisions that align with customer trends. For instance, franchises incorporating AI into their marketing efforts, like DRYmedic Restoration Services, are already seeing the benefits. The brand credits AI for refining its web, radio and television advertising, targeting customers searching for keywords like “mold remediation” or “water damage” within local service areas. AI even factors in local weather patterns, adjusting marketing campaigns to make them more relevant. This level of precision helps franchise owners

connect with the right customers at the right time while also guiding customers to the exact services they are looking for. As AI continues to transform marketing strategies, its role in franchise growth is becoming increasingly clear. AI-driven marketing not only streamlines outreach but keeps franchise owners competitive, allowing them to expand their customer base and potentially maximize revenue opportunities.

Analyzing & Capturing Customer Data

Once a customer shows interest, AI can streamline the initial interaction and back-end administrative work. It can do so by significantly reducing customer handle time, eliminating scheduling inefficiencies, optimizing customer categorization, and personalizing the client experience based on their needs and preferences. By automating routine tasks – such as appointment scheduling and initial queries – AI can free up valuable time for franchise owners and technicians to focus on delivering exceptional service. The Junkluggers, for example, has capitalized on this by overhauling its appointment system with AI-driven technology. This system efficiently captures and analyzes customer data, creating personalized services while reducing the need for lengthy phone interactions. Despite spending less time with representatives, customers report higher satisfaction levels, and appointment conversions have jumped by 25%. This demonstrates the power of AI in improving both customer service and business performance. AI also doesn’t just benefit new customers; it can organize existing data to help franchise owners better track customer preferences and streamline operations. By making both new and returning customer interactions more efficient, AI has the potential to allow businesses to handle higher volumes without sacrificing service quality.

reporting and billing errors. Technicians no longer must spend hours compiling handwritten documentation or final reports, as AI can automate much of this process. For franchise owners like Chas Jordan, who owns DRYmedic Restoration Services of Tampa Bay, this has been the biggest game-changer. His team saves approximately 45 minutes per job on data entry, allowing them to take on more clients without compromising quality. In industries where speed and accuracy are critical, AI’s time-saving technology can help serve customers more accurately and quickly.

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By automating routine

tasks

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Time-Saving Techniques Streamlining On-Site Operations

The Future of AI

such as appointment scheduling and initial queries – AI can free up valuable time for franchise owners and technicians to focus on delivering exceptional service.”

The benefits of AI can extend beyond the office and into the field, revolutionizing how technicians approach their work. DRYmedic Restoration Services, for instance, has adopted AI tools that save significant time during on-site jobs. Using technology like Phoenix DryLink, technicians can remotely monitor equipment performance via Bluetooth and GPS, addressing any issues in real-time. This tool also can predict the amount of equipment needed for future projects based on historical data, allowing franchises to allocate resources more effectively. Another key advantage of this AI-driven system, like others, is the reduction in

AI has great potential, and its integration into franchising and home services has only just begun. As AI technology evolves, it will continue to shape how franchises operate, improving customer communication to automating back-office tasks. While many franchise owners are just beginning to explore these possibilities, AI is expected to become even more prevalent in the coming years. For example, AI could soon transform the junk removal industry by educating customers before services even begin, saving both time and resources during appointments. For franchises currently embracing AI, they are better positioning themselves for long-term growth. Whether it’s through enhanced marketing, more efficient data management, or time-saving on-site tools, AI is a powerful tool for franchise owners looking to stay a step ahead in a rapidly changing marketplace. As AI continues to prove its value, its adoption will only grow, offering franchise owners more ways to improve customer experience and strengthen their bottom line.

Ben Gergis is the co-founder of DRYmedic Restoration Services and Justin Waltz is the brand president of The Junkluggers.

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MARKETING & TECHNOLOGY SPOTLIGHT

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes, and technology to help franchise companies earn new customers and find new franchisees. The company’s in-house team supports more than 200 franchise clients in 22 countries across all aspects of digital media, including software development, social media, influencer marketing, search, and website/mobile development.

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kirk@reshiftmedia.com www.reshiftmedia.com

HOW TECHNOLOGY IS REDEFINING CUSTOMER ACQUISITION IN FAMILY ENTERTAINMENT CENTERS

By Gina Elliott, Altitude Trampoline Park

In an increasingly digital world, businesses must leverage technology to maintain relevance and enhance customer experiences.

This holds particularly true for the family entertainment center (FEC) industry, projected to grow from $28.85 billion in 2024 to $60.90 billion by 2031. To keep pace, FECs must prioritize technology that improves customer experience and operational efficiency. Altitude Trampoline Park is utilizing innovative tools like Low Energy Bluetooth (BLE) enabled wristbands and augmented reality (AR) sports simulators to stay ahead of the curve, attract new customers, and drive business growth.

By integrating these systems into their operations, forward-thinking FECs demonstrate how technology can serve as a cornerstone for acquiring new customers and building long-term loyalty. Beyond adding gadgets to a park, this approach highlights how strategic technology integration creates value for customers and franchisees. This is not only about making the experience more entertaining for customers but also about leveraging data and automation to ensure consistent growth and build facilities that cater to the demographic.

Improving Customer Experiences Through Innovation

The customer experience is paramount in any business. For FECs, the challenge lies in creating exciting and engaging environments that are also easy to navigate. Technology plays a pivotal role in bridging this gap. At Altitude Trampoline Park, the introduction of BLE-enabled wristbands called Intellibands by Intelliplay exemplifies how innovative technology can enhance a guest’s overall experience, making it seamless, convenient, and enjoyable.

“This focus on the customer experience is crucial in maintaining relevance in a crowded market, where consumers increasingly expect more from their entertainment venues.”

These wristbands serve multiple functions, offering guests a simple, wearable solution that manages their jump time and alerts them when their time is running out. Intellibands can automate several processes, reducing friction for both guests and staff. Parents can also easily extend playtime from their phones. This provides a certain level of convenience and ensures families are more likely to extend their visits, resulting in increased engagement and spending.

For children, Intellibands offer a more interactive experience. The wristbands sync with gamified elements of the park, such as leaderboards and competitions, encouraging repeat visits and participation. Technology like this tap into the growing demand for personalized, experience-driven entertainment, particularly among younger generations. It allows family entertainment centers to differentiate themselves by offering more than just a physical space for play — they provide a connected, data-driven experience that adapts to individual needs and preferences.

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Including these technologies allows FECs to diversify offerings and extend the average length of visits.”

By enhancing customer satisfaction through these innovations, FECs can position themselves as brands prioritizing convenience, security, and personalization — key factors driving loyalty and repeat business. This focus on the customer experience is crucial in maintaining relevance in a crowded market, where consumers increasingly expect more from their entertainment venues.

Attracting New Audiences with Immersive Experiences

Another area where technology plays a transformative role is in attracting new customer segments. As family entertainment centers look to broaden their appeal, integrating diverse, tech-driven attractions has become essential. Altitude Trampoline Park’s partnership with Batfast, a sports technology company, showcases how augmented reality (AR) can engage a wider audience. The multi-sport simulator developed by Batfast blends physical activities like cricket, baseball, tennis, and lacrosse with real-time computer graphics, creating an immersive, augmented reality experience. This type of attraction caters to an increasingly tech-savvy audience that seeks out interactive, virtual elements in entertainment. Such innovations tap into a broader cultural shift toward experiential entertainment, where guests are not just passive participants but active players in their experience. The rise of AR and virtual reality (VR) technologies in entertainment indicates that consumers are looking for more interactive and personalized experiences.

Including these technologies allows FECs to diversify offerings and extend the average length of visits. Guests are more likely to stay longer and explore multiple attractions, which can significantly boost overall revenue. Moreover, the park can remain a relevant destination in an increasingly competitive landscape by attracting new customer groups — mainly those interested in immersive sports experiences.

Leveraging Data for Operational Efficiency and Growth

The benefits of technology in family entertainment centers go beyond enhancing guest experiences. Technology can also be vital in optimizing business operations and driving long-term growth. By using tools like Intellibands and integrated facility management systems, franchisees can gain access to real-time data on customer behavior, park traffic, and resource allocation.

For example, Intellibands offer more than just a personalized guest experience; they also provide valuable data on how visitors engage with the park. Operators can see the most popular attractions, how long guests stay, and where they spend most of their time. This data type allows franchisees to make informed decisions about staffing, park layouts, remodels, and promotional strategies, ultimately improving operational efficiency.

In addition, automation tools can streamline processes such as check-ins, time management, and purchasing additional jump time, freeing up staff to focus on customer service and safety. This level of operational efficiency is fundamental as family entertainment centers scale, helping franchisees manage higher volumes of guests without sacrificing quality. Moreover, it provides an opportunity to personalize the experience further by anticipating guest needs based on data-driven insights.

Understanding the behavior and preferences of guests enables franchisees to create targeted marketing campaigns, personalized offers, and loyalty programs that resonate with their core audience. As the industry grows, leveraging data in this way will be critical for FECs that aim to expand their customer base and drive repeat business.

As family entertainment centers continue to evolve, those that leverage technology effectively will be best positioned for success in an increasingly digital market. Altitude’s approach underscores a broader trend in the industry: innovation isn’t just about creating fun; it’s about creating value for customers and operators alike.

Gina Elliott is the senior director of learning and development at Altitude Trampoline Park. For more information about IFA franchisor member Altitude Trampoline Park, please visit franchise. org/franchise-opportunities/altitude-trampoline-park

5 QUESTIONS TO CONSIDER WHEN INVESTING IN FRANCHISE TECHNOLOGY IN 2025

By Lizzy Young, CFE, CareerPlug

As digital tools evolve more quickly than ever, franchisors everywhere strive to keep up with the technological curve – and the competition.

However, technology is rarely a one-size-fits-all solution. Investing in the right franchise technology requires thoughtful consideration of current needs and long-term goals. Making an informed decision for your franchise system can save time, resources, and effort down the line. Before committing to a new tech investment, franchise leaders should ask themselves five essential questions to make smart, future-proof decisions:

• Does the technology provide the reporting capabilities you need to optimize and grow?

• How user-friendly is the technology for franchisees, managers, and employees?

• How does the supplier’s support team measure up?

• What’s the time commitment for implementation, and what resources are available for support?

• Does the new technology integrate with your existing tech stack, and what will happen if you switch those vendors?

Let’s dive into each of these questions a little deeper and how considering these points can help you make the right decision when investing in franchise technology.

Does the technology provide the reporting capabilities you need to optimize and grow?

Data analysis is crucial for scaling a franchise system, and it’s important to ensure that you have access to two key types of data: system-wide and unit-level reporting. Additionally, the reporting features must be robust enough to address your franchise’s specific needs and metrics. You should also consider ease of use. If the reports are too complex or difficult to navigate, you may spend more time extracting and analyzing data than acting on it.

How user-friendly is the technology for franchisees, managers, and employees?

Just like technology should enhance customer experience, it should also simplify operations for franchisees, field coaches, managers, and support teams. Watching a demo video or participating in a live demo is helpful, but make sure you also experience it firsthand or test it with a select group of franchisees. If possible, opt for a free trial and involve members of your Franchise Advisory Council to gather feedback and gauge how well the technology would be adopted across the network.

How does the supplier’s support team measure up?

Not only are trustworthy suppliers key to strong franchisee support, but they can also greatly impact your operations and franchise development efforts. The last thing you want to do is rush a decision. Take the time to conduct due diligence and evaluate the supplier’s team. This can be done through a combination of interactions with their support team, research through online reviews, testimonials, and case studies, or reaching out to your network of fellow franchisors to inquire about firsthand experiences. Do they have the expertise and responsiveness you require? Will they “walk the walk” with your corporate team to ensure smooth implementation and adoption? Will they be there when obstacles arise? Most importantly, do they understand the nuances of the franchise model and take the time to learn your brand’s specific needs?

What’s the time commitment for implementation, and what resources are available for support?

Rolling out new systems within a franchise network can be complex and time-consuming. However, choosing a supplier with an organized and resourceful launch strategy can make a significant difference.

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Just like technology should enhance customer experience, it should also simplify operations for franchisees, field coaches, managers, and support teams.”

From comprehensive “How-to” guides and instructional videos to dedicated franchisee success specialists, ask potential suppliers to outline the resources they provide to simplify the rollout. Some suppliers may even host webinars or town halls for franchisees to learn more about the new tech and address any questions.

Of course, the support needed depends on your franchise system and how you prefer to partner with your suppliers. If you prefer a supplier who is more hands-off with the franchisees, but still there for your corporate and field teams, your preferences are something to discuss early on to ensure you’re each aligned with what a potential partnership would consist of.

Does the new technology integrate with your existing tech stack, and what will happen if you switch those vendors?

Integrating new technology into your existing tech stack can be challenging, but the right integrations can save you a lot of time initially and down the road. But ensuring compatibility with the tools franchisees currently use is only one piece of the puzzle. Futureproofing your tech strategy means thinking ahead about how different systems will work together.

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Future-proofing your tech strategy means thinking ahead about how different systems will work together.”

If you anticipate changes to your tech stack in the coming months or years, ask which other vendors the technology can integrate with. If you’re actively seeking other new vendors, they may even be able to provide recommendations based on their preferred partners. Of course, you should still do your research to ensure that other franchisors are satisfied with all potential vendors.

Whatever technologies you choose and whenever you implement them, one thing is certain: staying ahead of the curve through proactive decisions will be your greatest advantage.

Lizzy Young, CFE, is the senior marketing manager, partner acquisition at CareerPlug. Since entering the franchise industry in 2019, Lizzy has held key roles in marketing, PR, and business development for franchisors, franchisees, and suppliers. A Certified Franchise Executive, Certified Franchise Marketer, Top Franchising Voice on LinkedIn, and Co-Chair of the Women’s Franchise Network of Chicago, she actively engages in networking, learning, and supporting the franchise community. As the Senior Marketing Manager of Partner Acquisition at CareerPlug, Lizzy partners with franchisors to help their franchisees hire and retain top talent. For more information about IFA supplier member CareerPlug, please visit franchise.org/suppliers/careerplug

USING TECHNOLOGY TO UP YOUR MARKETING TACTICS AND ENSURE BRAND CONSISTENCY

By Stephanie Johnson, AlphaGraphics

In the world of franchising, the gap between independently owned and operated locations and brand consistency can be vast.

Along with navigating becoming a new business owner, franchisees are left with the daunting responsibility to uphold a brand’s national identity and image. If left with little resources and guidelines, challenges can present themselves and lead to inaccurate or ineffective messaging, failed campaigns, inconsistent customer experiences, and a decrease in customer trust and loyalty. Embracing innovative technological tools and resources to aid franchise partners and achieve consistency can be game-changing.

The Power of Marketing Automation

With all of the day-to-day operational responsibilities that come with owning a business, marketing initiatives such as sending out system-wide emails and promotions or uploading timely social media posts can be overlooked or put to the side by franchisees. To avoid this, use technology to automate these tasks and give some time back to the busy franchisee. Marketing automation tools are designed to take over the small, repetitive tasks that are often forgotten about.

By leveraging technology and implementing these tools throughout the entire franchise system, franchisors can ensure that marketing strategies are executed both in a timely manner and properly align with national brand messaging. This allows franchisees to spend more time focusing on the customer experience, satisfaction, and other strategic areas of the business without worrying about smaller marketing tasks that may have slipped their mind. Ultimately, this leads to stronger brand consistency across the entire franchise and ensures that no marketing campaign or opportunity is missed.

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Having a centralized hub for all marketing assets is incredibly beneficial for small- and large-scale campaigns.”

Centralized Digital Asset Management

Another technology-based resource for marketing consistency is centralized brand asset management (BAM) systems. These platforms encourage and allow franchisees to customize marketing materials to fit their market or community while remaining aligned with national brand messaging. Having a centralized hub for all marketing assets is incredibly beneficial for small- and large-scale campaigns. When franchisors invest in these platforms, they give franchisees and other partners access to approved images, logos, color palettes, promotions, etc. Franchisees can

then use these assets for marketing while still being able to customize them to resonate with the local audience by adding a town or city name, slogan, the franchisee’s name, store phone number, and more. This is important as campaigns are often less successful if they fail to resonate with the local community. Having this perfect blend of brand guidance and flexibility empowers local owners and minimizes the risk of miscommunication, ensuring that every piece of marketing material is consistent, on-brand, and locally impactful.

Franchisee Online Training and Support

Franchisors should be implementing technology to support ongoing training for franchisees and their teams. With many franchise systems having locations scattered across the country and even the world, it’s crucial to leverage technology in a way that brings they whole system together and guarantees training and communication is consistent. This not only promotes operational consistency but also fosters a collaborative environment where franchisees can share best practices and insights. Additionally, incorporating technology into training allows for real-time updates, ensuring that all team members are equipped with the latest knowledge and tools to succeed.

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With many franchise systems having locations scattered across the country and even the world, it’s crucial to leverage technology in a way that brings they whole system together and guarantees training and communication is consistent.”

When it comes to marketing, virtual training platforms provide step-by-step guidance on leveraging marketing tools and understanding national brand guidelines — all available at the click of a button. This continuous and accessible education is vital as the business landscape across all industries is ever-changing. Regular training sessions make certain that franchisees and other partners are aware of any current and upcoming marketing strategies and campaigns as well as additional important updates.

Other benefits to using technology for training include increased customer satisfaction across locations and increased employee morale. When training is consistent, the customer experience becomes uniform regardless of geographical location, resulting in an amazing in-store and online experience for all customers. For employees, training is a great place to establish your network of peers and mentors and get more involved in the business.

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We live in an era where everything is data-driven.”

Measure Success and Adjust Strategies

We live in an era where everything is data-driven. Rather than getting left behind, franchisors should take advantage of technology and reap all of the benefits it can offer. One of the most overlooked benefits of leveraging technology within a business is the ability to track marketing campaign performance through metrics.

With the right tools, franchises are able to monitor audience engagement, conversion rates, and customer feedback in real time. All of these insights provide a wider perspective on what is and isn’t working for the brand and also helps to stay ahead of trends and changing customer preferences. These insights can be used to guide future campaigns, ensuring that brand relevance and customer loyalty remains high. By fostering a culture of data-driven decision making, marketing efforts are able to be continuously refined and reach their ultimate potential.

All-in-all, technology is a franchisor’s best friend for ensuring streamlined consistency in marketing and all other areas of the business. Embracing technology is no longer an option if you want to stay ahead of the curve and at the top of your industry — it’s a necessity and resource that leads to long-term success.

Stephanie Johnson is the vice president of marketing for AlphaGraphics. For more information about IFA franchisor member AlphaGraphics, please visit franchise. org/franchise-opportunities/alphagraphics-inc

SUCCEEDING AMIDST TRENDS AND PIVOTS IN FRANCHISING

By Adam Povlitz, CFE, Anago Cleaning Systems

Albert Einstein is often credited with saying that insanity is doing the same thing repeatedly and expecting different results.

This wisdom is particularly relevant for franchise business owners. Recognizing when something isn’t working is crucial for long-term success. Equally important is the ability to reexamine, adapt, and innovate new pathways to succeed.

Trends to Watch in 2025

In the franchise industry, monitoring emerging trends is essential. From the gig economy’s global expansion to the transformative potential of 5G, franchisees must be prepared to adapt and innovate to thrive in the coming years.

Significant consumer behavior and business landscape shifts have redefined the gig economy. This transformative trend has reshaped the way individuals work and has had a profound impact on various industries. According to recent reports, the gig economy is projected to reach an astounding valuation of $455 billion by 2026, showcasing its immense potential and economic significance.

The United States has emerged as a frontrunner in the gig economy, with an impressive 35 percent of its workforce actively participating in this flexible

work arrangement. This surge in gig work can be attributed to several factors, including the proliferation of technology, the growing desire for work-life balance, and the evolving nature of employment opportunities.

Sustainability’s Role in Business Growth

Sustainability plays a significantly important role in business growth. With consumers increasingly prioritizing eco-friendly practices, companies that prioritize sustainability can gain a competitive advantage. By aligning with consumer demands, they meet expectations and build brand loyalty. Moreover, eco-friendly business practices can reduce costs and improve efficiency through optimized resource utilization and waste reduction.

With consumers increasingly prioritizing eco-friendly practices, companies that prioritize sustainability can gain a competitive advantage.”

Green initiatives can also yield financial benefits by attracting investors who increasingly favor companies with vital sustainability records. Studies have shown that companies with high sustainability ratings tend to outperform those with low ratings regarding stock market performance. Embracing sustainability can catalyze innovation by driving companies to develop new technologies and products that bolster environmental challenges. This can lead to the creation of new ideas and, in turn, new markets and business opportunities.

5G’s Potential for Business Innovation

5G technology has revolutionized the business landscape by introducing many innovative possibilities. With its lightning-fast data transfer speeds, organizations can unlock new avenues for growth and efficiency. With enhanced connectivity provided by 5G, collaboration among employees, irrespective of their physical locations, fosters a more agile and responsive work environment. This feeds into a growing diversity of workforce talent, enabling businesses to adapt swiftly to changing market dynamics.

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By leveraging IoT and 5G, businesses can automate tasks, improve productivity, and create innovative products and services.”

5G also catalyzes the Internet of Things (IoT), connecting different devices and sensors to the Internet. This interconnectedness generates a wealth of real-time data, empowering organizations with actionable insights to optimize operations, enhance decision-making, and deliver personalized customer experiences. By leveraging IoT and 5G, businesses can automate tasks, improve productivity, and create innovative products and services.

Remember That Your Business Is Not About You — It’s About Your Customers

I know. You started a business to fulfill a need or offer a service in a new, exciting way, and you put your heart and soul into launching it. But remember that building solid customer relationships is vital for long-term success. Make your business about your customers. This is one area where we excel and can pivot when needed. Stay connected with your customers and check in with them regularly. Prioritizing customer satisfaction and loyalty ensures a solid foundation, even during difficult times. Adapting and making informed decisions is critical for franchise businesses aiming to thrive in a rapidly changing business landscape. Taking cues from the commercial cleaning industry, you can learn

the importance of staying ahead of market trends, leveraging historical data, expanding service offerings, embracing technology, and fostering customer loyalty.

Keep An Eye on Traditional Challenges With Sales, Acquisition, and Retention

One of the small business owners’ most common sales challenges is generating quality leads. Without a constant stream of potential customers, sales growth becomes stagnant.

Implementing targeted marketing strategies can help overcome this challenge and meet new market trends. This includes leveraging social media platforms, optimizing their website for search engines, and partnering with complementary businesses for crosspromotion. Also, offering quality incentives such as deep discounts or a rewards-based referral program can help attract new customers and generate quality leads.

Once leads are generated, converting them into paying customers is the next challenge. Many small business owners struggle with closing deals and turning prospects into loyal customers while missing a beat on what might have been yesterday’s focus. Conversion strategies should pivot to other aspects of the business to meet customer demand.

One tried-and-true strategy that transcends most trends is offering personalized experiences, such as remembering customer preferences or providing tailored recommendations, which can help create a sense of loyalty.

Keep the Momentum

To maintain success, franchises should proactively embrace technology, focus on sustainability, adapt to changing consumer behaviors, invest in employee development, leverage data for decision-making, and foster a culture of innovation. By staying attuned to these strategies, franchises can effectively navigate future trends and make strategic pivots to remain competitive and appeal to evolving consumer demands.

Adam Povlitz, CFE, is president & CEO of Anago Cleaning Systems. A previous IBM executive, Adam holds several business degrees and certifications, including an MBA in Marketing and Finance from the University of Miami. He is a Lean Six Sigma Green Belt, an IFA Certified Franchise Executive and an ISSA Cleaning Industry Management Standards Expert. For more information about IFA franchisor member Anago Cleaning Systems, please visit franchise.org/ franchise-opportunities/anago-cleaning-systems

A VETERAN’S 20/20 INSIGHT: DR. JIM ELLEDGE’S JOURNEY FROM ARMY TO ENTREPRENEURSHIP

By Dr. Jim Elledge, Pearle Vision Franchisee and Army Veteran

For me, military service provided an eye-opening look at the world, shaping not only my approach to healthcare but also to entrepreneurship.

The skills I gained in the Army have adapted seamlessly into business, allowing me to continue serving others through optometry. But my path to becoming an optometrist wasn’t always clear. There were a few key moments along the way that guided me toward a career I now find incredibly fulfilling, first in the military and now in private practice.

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Franchising is becoming an increasingly popular option for veterans, as many of the leadership, organization, and problemsolving skills we acquire in the military translate perfectly to business ownership.”

Recognizing the Signs

Growing up in the small farming town of Dexter, Missouri, it wasn’t unusual to see tractors and pickup trucks everywhere. But one thing that caught my eye was a bright red BMW I would see around town. I remember thinking it was such a cool car. When I found out it belonged to a local optometrist, it made an impression on me — this eye doctor had a great lifestyle, and I mentally noted that. Another moment that pointed me in the direction of optometry was a high school class I took that taught practical life skills. Each student had to choose a profession, and I chose optometry. Looking back, these were small but significant signs that eventually led me to pursue pre-med in college with a focus on optometry.

The Esteemed Army Career

When I got a football scholarship to William Jewell College in Kansas City, I needed some additional tuition assistance, and the military provided the perfect solution. It was a legacy to carry down in my family. My dad, brother, and a close friend, who all served in the military, encouraged me to join, and I’m glad they did. Serving in the Army turned out to be one of the best decisions I’ve ever made. I enjoyed an incredible 33-year career, using my optometry training to support troops across the world.

At 18 years old, I joined the Missouri Army National Guard and later completed my optometry program at the University of Missouri in St. Louis. That’s when my military career really began to take off. I completed a residency in ocular disease in Huntsville, Alabama, and provided eye care to troops stationed in South Korea with the 2nd Infantry Division. I spent time in Ansbach, Germany, and it was there that I was promoted to major.

My service continued, serving as the Army’s program manager for vision conservation and readiness, ensuring eye safety for soldiers. I had a deployment to Iraq for 18 months during Operation Iraqi Freedom with the 115th Combat Support Hospital, where I handled everything from routine eye exams to trauma and ocular diseases. Following this, I enjoyed leadership roles as Chief of Optometry Services at Fort Lewis, Washington, and at Landstuhl Regional Medical Center in Germany, before assuming the position of Chief of the Department of Optometry at Fort Sam Houston in San Antonio in 2017. I retired from the Army in May 2022 as a colonel, and still miss it.

I feel incredibly fortunate to have been able to experience things I never would have as a civilian, like immersing myself in different cultures and sharing a strong sense of camaraderie with others. It absolutely shaped who I am today.

Service Through Franchising

Now, I continue to serve others through optometry as a Pearle Vision franchise owner in San Antonio, working side-by-side with my wife, Meighan, who manages the business. Franchising is becoming an increasingly

popular option for veterans, as many of the leadership, organization, and problem-solving skills we acquire in the military translate perfectly to business ownership. The International Franchise Association says career changeover from the military to franchising accounts for about 14 percent of franchisees in the U.S.

Pearle Vision’s support of veterans, including a discount on franchise fees for honorably discharged veterans like me, has made the transition into franchise ownership a natural next step for me. Pearle Vision was founded by Dr. Stanley Pearle — a Navy veteran who served in World War Two. I think his influence is why Pearle Vision is a member of VetFran, and why they truly understand that veterans are a good fit for franchising. I was already familiar with the Pearle Vision brand, and I saw the opportunity to grow in my community of San Antonio.

People know and trust the Pearle Vision name, and business has been steady and growing. It’s incredibly rewarding to do what I love — helping my patients — while owning my own business and benefiting from the brand’s recognition.

Looking back, I sometimes can’t believe I’m that same kid from a farm town in Missouri. Thanks to the Army, I was able to see the world while doing something I loved. And yes, I did enjoy my full circle moment when I bought a BMW. It wasn’t quite suitable for my football player build, so now I opt for a Kia Telluride SUV which fits me perfectly! But overall, I admit my experiences in the military have made me a better doctor, and I’m incredibly proud I had the chance to wear the uniform and serve.

Dr. Jim Elledge is a Pearle Vision franchise owner and Army veteran. For more information about IFA franchisor member Pearle Vision, please visit franchise.org/franchise-opportunities/ pearle-vision

U.S. AIR FORCE VETERAN TURNED FLOOR COVERINGS

INTERNATIONAL FRANCHISEE: BEST PRACTICES FOR VETERANS SEEKING A SECOND ACT IN FRANCHISING

By Aaron J. Ross, Floor Coverings International Franchisee and U.S. Air Force Veteran

After more than 20 years of service in the U.S. Air Force, I found myself standing at a crossroads that many veterans face –deciding what comes next after retirement.

Now, as the proud owner of Floor Coverings International in Crystal River, FL, I’ve had the opportunity to reflect on my journey of trading in my military uniform for the title of business owner. Since opening in February 2024, my wife and I have hit the ground running. We’ve made remarkable progress, generating $600K gross revenue in just seven months, and consistently ranking in the top of the system’s New Franchise Development Program leader boards in all metrics. My path wasn’t always clear, but I quickly discovered that the skills honed during my military career prepared me immensely for success in the world of franchising. I hope to offer practical tips for other veterans seeking their own “second act” in the franchise industry.

A Leap into the Unknown

After retiring from the Air Force, I initially thought I’d be pleased with the quiet life retirement would offer. But, like many who have spent decades in a highly structured and purpose-driven environment, retirement didn’t offer me the challenge and fulfillment I’ve always craved. This is when I began pondering the idea of business ownership. Then came an unexpected discovery – franchising – and my next move finally became crystal clear.

The structured business model, established systems, strong operational guidelines, and a comprehensive playbook for success aligned seamlessly with a military mindset, where following processes and being part of a team are second nature.

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My path wasn’t always clear, but I quickly discovered that the skills honed during my military career prepared me immensely for success in the world of franchising.”

Why Floor Coverings International?

Choosing the right franchise is critical for veterans looking to make a smooth transition into entrepreneurship. For me, I gravitated toward Floor Coverings International because of the company culture which closely aligned with my values. After discovery day, it was evident this organization was driven, service-oriented, and results-focused with a high-performance culture, just like the Air Force. I was also seeking a business opportunity that would allow me to deliver high-quality service to customers, and the model of bringing flooring directly to their homes resonated with me deeply. I found a business that combined relationship-building with a practical, hands-on approach to customer service, which was a natural fit for someone like me who was accustomed to building trust and leading people in high-stakes environments.

Parallels Between Military Service and Business Ownership

Whether directly realizing it or not, many of the skills developed during a military career – teamwork, leadership, gratitude, communication, resilience – translate directly to that of being a successful business owner. As a former Air Force recruiter, I developed strong communication skills that have been invaluable in in-home sales. You’re sitting down with customers in their living rooms, listening to their needs, and explaining how you can solve their problems. That’s not so different from recruiting. This ability to connect with people, understand their motivations, and deliver solutions is a cornerstone of both recruiting and sales success.

“ Veterans are often natural leaders, and this strength is crucial when building a franchise.”

Additionally, the resilience built over two decades of military service has been a crucial asset in the unpredictable world of entrepreneurship. My training as a Master Resiliency Trainer in the Air Force helped in navigating the challenges of business ownership, especially during the first few months as I adapted to new responsibilities and uncertainties. In business, just like in the military, things don’t always go as planned. You need to be able to adjust, stay positive, and keep moving forward.

Advice for Veterans: Best Practices for Finding Success in Franchising

With the right mindset and right approach, transitioning from the military to franchise ownership can be seamless and immensely rewarding.

• Take the Leap, It’s Worth It: The first step is to take the leap. For many veterans, the thought of entering the business world can be intimidating, but the skills developed during military service – discipline, leadership, and the ability to follow a system – are exactly what make veterans successful in franchising.

• Leverage Your Leadership Skills: The ability to lead a team is one of the most transferable skills from the military to business ownership. Veterans are often natural leaders, and this strength is crucial when building a franchise.

• Follow a Proven System: Franchising offers a proven business model with clear systems in place. For veterans used to structured environments, this is a major advantage. Franchises are designed to provide a roadmap to success. If you have the right mentality and attitude, the system works.

• Embrace Resilience: Business ownership, like military service, requires the ability to adapt and overcome obstacles. You’ve already proven to yourself that you can handle tough situations; use that resilience to your advantage in business.

Franchising has provided me the second act I was searching for after retiring from the U.S. Air Force. Now, I have the privilege of operating a family business with my wife who has been with me and stood behind me for almost all of my military career. We’ve even found ways to involve our children who have helped in tasks like putting together customer leave behind folders. It’s a true honor to operate this business with my family – the absolute greatest teammates.

I hope that my journey serves as an inspiration for veterans considering the leap into entrepreneurship, showing that the skills and experience gained during military service can lay the foundation for lasting success in the business world.

please visit franchise.org/franchise-opportunities/ floor-coverings-international

Aaron J. Ross is a 20-year U.S. Air Force Veteran and owner of Floor Coverings Internation0al of Crystal River, FL. For more information about IFA franchisor member Floor Coverings International,

FROM HONOR TO OWNER

Why Veterans

& Franchising Are a Perfect Fit

are some of the best qualified, motivated and successful prospective franchisees out there. 65% of franchisors have indicated that their rate of hiring veterans has increased in recent years.

Franchisors have long recognized that entrepreneurial veterans are some of the best qualified, motivated and successful prospective franchisees out there. 65% of franchisors have indicated that their rate of hiring veterans has increased in recent years.

Veterans account for 14% of franchisees nationwide. 14% franchises offer discounts to veteran prospects.

Veterans account for 14% of franchisees nationwide.

Veterans emerge from service with strong leadership skills and a thorough understanding of teams. Military experience includes leading and motivating people, improving processes, and accomplishing a defined mission. Like the military, successful franchisees and employees accomplish the mission with a team.

franchises offer discounts to veteran

Franchises provide training. An established franchise business operates on proven systems and defined procedures and has comprehensive training and support built into the franchising process. This means a veteran can enter a completely new field and is more likely to succeed by following the franchisor’s proven business model, and completing the training program.

MISSION ACCOMPLISHED: VETERANS LEADING THE WAY IN FRANCHISE OWNERSHIP

By Kevin Wilson, CEO, Buzz Franchise Brands

Veterans bring a unique set of skills and experiences to the world of business.

Their discipline, leadership, and resilience — honed during their military service — prepare them well for the challenges of entrepreneurship. According to the International Franchise Association (IFA), veterans now make up 14 percent of all franchise owners. As veterans seek new career paths after serving their country, franchising has emerged as an appealing option offering the structure, support, and resources for building a successful business. I recently asked three veterans who have successfully transitioned to franchise ownership to share some insights on the alignment between military and business.

THE VETERAN PANEL

Franchise Owner, British Swim School

26 years in the U.S. Navy

Rontario Hicks

Franchise Owner, Pool Scouts 24 years in the U.S. Army

Franchise Owner, Home Clean Heroes

3 years in the U.S. Army

Brandon Gilstrap

Barbara Neall

What motivated you to pursue franchise ownership after your military service?

Brandon: My wife Amber and I have always had an entrepreneurial spirit. Although my 9-to-5 job was rewarding, I realized I missed the sense of purpose I had while serving in the Navy.

Rontario: The franchise model appealed to me because it provides established guidelines, resources, and tools for faster growth and execution. I chose a service-oriented business because it allows me to combine two things I enjoy: working with my hands and engaging with people. Even though I consider myself an introvert, the idea of being a servant leader resonated with me. It provides the opportunity to serve others while staying deeply connected with the community.

Barbara: I had always secretly wanted to own my own business to be able to institute many of the lessons I had learned in the military and to use my leadership skills. A franchise enabled me to become a business owner and tap into the wisdom and guidance from those at the corporate level, just like I was able to do in the military.

How have the skills you developed in the military helped you as a franchisee?

Brandon: As a franchise owner, much like in military service, the mission is always to achieve success no matter the resources at hand or the obstacles in the way. Problem-solving is second nature; we assess challenges quickly and develop multiple courses of action for any given issue. If one approach fails, we’ve already anticipated it and have contingency plans ready to go. Leadership, however, is not one-size-fits-all. Just as in the military, we adapt to each team member — understanding that what motivates one person may not work for another. Leading by example is critical. As franchise owners, we need to be the “go-to” for our team, offering support and demonstrating the standards we expect. Discipline is the thread that ties all of these elements together. It’s about never settling, always striving for better, and maintaining the highest level of expertise. This commitment not

only earns the respect of employees but also builds trust with our customers. In franchising, just as in military leadership, success depends on unwavering dedication, adaptability, and consistent growth.

Rontario: My military background as a strategist has been a significant asset. It allows me to approach challenges with a broader perspective, focusing on growth and efficiency within the business and the community. I can foresee potential obstacles and opportunities, ensuring that my decisions not only benefit the franchise but also contribute positively to the community as a whole.

Barbara: In the military, it is vital to have discipline, communication, and teamwork. Discipline helped me to stay focused when first establishing the business to accomplish the many tasks it took to stand the business up initially, and to continuously stay on top of all the administrative and managerial duties I am faced with. The art of communication has been invaluable in dealing with customers and employees alike. Teamwork in the military showed me how to work with others to problem solve and therefore, the accomplishment of tasks together always brought a better result to the job or project.

What advice would you give other veterans considering a career in franchising?

Brandon: The best advice I can offer to veterans considering franchise ownership is to focus on risk mitigation. A franchise’s built-in support structure significantly reduces the risks that first-time business owners or those transitioning into a new career might face. With resources like established business models, marketing assistance, and operational guidance, a franchise offers a level of security that helps veterans leverage their skills while easing the challenges of starting fresh in the business world.

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FROM SERVICE TO SUCCESS: WHY FRANCHISORS SHOULD INVEST IN PROGRAMS TO ATTRACT VETERAN FRANCHISEES

By Dan Brunell, Spherion Staffing and Recruiting

With more than 66,000 veteran-owned businesses in the U.S. generating more than $41 billion in GDP, veteran entrepreneurs’ impact on our economy is undeniable.

In fact, according to the International Franchise Association (IFA), veterans own one out of every seven franchises — even though they make up only about seven percent of the population. Veterans bring highly sought-after qualities to franchise ownership such as discipline, leadership and resilience — all of which make them attractive to a wide variety of franchisors. It should come as no surprise that a vast majority of franchisors think veterans are a good fit for their franchise opportunity because of their proficiency at following systems and processes which can lead to success in franchising. Furthermore, 70 percent of franchisors have brought on a veteran franchisee or employee in the last year.

While roughly a quarter of all veterans are interested in starting their own businesses, many do not know where to start. By supporting veterans with thorough training, business incentives and other programs, franchisors can empower these individuals to make a positive impact on their local economies and also tap into a pool of enthusiastic and dedicated entrepreneurs.

“

Veterans possess a range of skills that make them ideal franchise candidates, no matter the franchisor’s industry.”

Veterans Make Ideal Franchise Candidates

Veterans possess a range of skills that make them ideal franchise candidates, no matter the franchisor’s industry. Many veterans are attracted to business ownership — and franchising in particular — because they’ve established an appreciation for structure. As a result of the rigorous training received during their time in service, veteran franchisees understand the importance of replicating proven processes and systems that will help them succeed as business owners. Leadership is a quality that also comes naturally to most veterans because they’ve honed these skills during their time in the military. For example, Rich Kolleda, a Spherion franchisee, credits his time as a naval officer for teaching him how to engage with people from all walks of life,

from industrial workers to executives. “As an officer in the military, I’ve held positions of leadership, and I’ve been able to use that experience to interact with people of different backgrounds and experiences in my work at Spherion,” said Kolleda, franchisee of Spherion offices in Port St. Lucie and Melbourne, Florida. “I learned those soft skills during my time at a naval hospital in Jacksonville, Florida, where we brought together people from across the country with all kinds of skills to support one collective mission.”

“ It’s no secret that business ownership comes with its own set of challenges, and veteran franchisees are often adept at keeping a clear mind and problem-solving in stressful situations.”

How Can Franchisors Attract Veterans to Their Franchise Opportunities?

At Spherion, we aim to give veterans the resources they need to be successful. Our typical training includes 400+ hours in the classroom and 380 hours on the job learning about sales, marketing, operations and technology. Throughout their time as franchise owners, we support franchisees with ongoing training and workshops year-round.

Franchisors can also offer incentives and work with programs that are specifically designed to support veterans in franchising. Spherion is a proud member of VetFran, an organization that educates and facilitates the transition of veterans into franchising by encouraging franchisors to offer incentives and assembling resources and tools for veteran franchise candidates to reference. Through VetFran, our company is able to offer assistance to veterans looking to own a business in the staffing and recruiting industry that is comprised of:

In the military, veterans are united by common goals and objectives and will work together and motivate each other to see them through. The business world is no different, and this strong team-driven mentality naturally sets them up well for leadership roles in these settings. Veterans are highly motivated individuals who are equipped with both the dedication and the discipline it takes to run a business through the ups and downs of the economy. Whether in the military or business, successful leaders ensure they tackle not-so-enjoyable tasks as well as the aspects of the business that they feel passionate about with the same level of dedication and discipline. Similarly, veterans have dealt with enormous responsibilities and high-pressure situations throughout their time in the military. As a result, they develop skills, such as risk-taking and problem-solving, that enable them to meet the challenges that may arise in their entrepreneurial ventures. It’s no secret that business ownership comes with its own set of challenges, and veteran franchisees are often adept at keeping a clear mind and problem-solving in stressful situations. These skills come together to create a strong foundation from which veterans can explore franchising with confidence, despite not potentially possessing in-depth knowledge about any one industry.

• A 25 percent discount off the franchise fee, reducing the fee from $40,000 to $30,000

• Tuition for two (owner and one staff member) to Spherion’s Sandler sales training workshop and a 12-month subscription to the follow-up curriculum plus refreshers ($1,200 value)

• A $1,000 marketing credit to be used for promotional items, sponsorships, advertising or other expenses not already covered by Spherion’s comprehensive marketing plan and support

By offering tailored incentives, comprehensive training (both on the job and in the classroom) and ongoing support, franchisors can help veterans seamlessly transition from military service into business ownership.

Veterans make up an important segment of our franchise community and have proven to be ideal candidates for franchise ownership. Their proclivity toward leadership and appreciation for systems and processes help contribute to their success as business owners. Supporting them with thorough training programs and creating greater accessibility to franchising through incentive programs can help franchisors attract veterans while helping them meet their personal entrepreneurial goals.

Dan Brunell is the senior vice president of franchise development for Spherion Staffing and Recruiting. For more information about IFA franchisor member Spherion Staffing and Recruiting, please visit franchise.org/franchiseopportunities/spherion-staffing

FROM SUBMARINES TO FRANCHISE SUCCESS: HOW MILITARY EXPERIENCE SHAPED MY PATH AS A PIRTEK FRANCHISE OWNER

By Steve Marullo, PIRTEK Multi-Unit Franchisee and Navy Veteran

As a Navy veteran, my journey from serving on submarines to owning multiple PIRTEK franchises may seem like an unlikely transition, but the skills I gained in the military are exactly what led me to where I am today.

From age nine, I worked on my dad’s shrimp boat, learning the value of hard work and becoming familiar with mechanical systems. Little did I know those early lessons would prepare me for my military career and later success as a business owner.

When I joined the Navy, I was accepted into the nuclear power program, where I operated and maintained nuclear power plants on submarines. It was a demanding environment, filled with high-stakes, pressure, and complex systems. This experience taught me the importance of discipline, teamwork, and responsibility. In a submarine, teamwork isn’t just a buzzword — it’s a necessity for survival. Everyone comes home, or no one comes home. That mentality of “all for one, one for all” has stuck with me throughout my life, and it’s something I apply daily in running my business.

After nine years in the Navy, I transitioned into civilian life, working in refineries, power plants, and petrochemical plants as a sales consultant for water treatment chemicals. I spent 25 years in that field, but something was missing. When the company I worked for was no longer employee-owned, a more top-down culture took hold with increased management and micro-management. I knew I needed a change. I wanted to own a business where I could make decisions and create a strong team culture, so I began exploring franchise opportunities.

Finding Franchising

For two years, in addition to working on selfdevelopment, I researched various industries and looked for the right fit. My criteria were clear: I wanted a business I could be proud of, something that provided a valuable service that Amazon couldn’t replace, and I wanted a business that wouldn’t require constant travel so I could spend time with my family. When I came across PIRTEK, I was unfamiliar with the brand, but the more I learned about it, the more I realized it was exactly what I was looking for. PIRTEK provides on-site and retail hydraulic and industrial hose services — an essential service that keeps industries running and eliminates or reduces costly downtime due to a failed hose. As a franchisee, I wouldn’t have to worry about product sourcing or reinventing the wheel; I just had to focus on building a strong team and serving my customers. Since buying my first three PIRTEK franchises, PIRTEK Gulfgate, PIRTEK Beltway North, and PIRTEK Conroe, in 2021 and expanding with a fourth PIRTEK franchise, PIRTEK Stafford, in 2022, many of the lessons I learned in the Navy have shaped my leadership style and prepared me for this venture. In the military, you don’t just tell people what to do — you give them the tools and training they need, then trust them to get the job done. That’s how I lead my team today. I set clear expectations, remove obstacles, and then get out of the way. Leadership, to me, is about empowering others to succeed.

One of the most important lessons I’ve learned in the military and business is that you have to be prepared before you can act. There is a mindset paradigm that helped me focus and prepare to own a business. It is the BE-DO-HAVE paradigm. Who do I need to BE (skills, values, traits), what do I need to DO (choices, actions, decisions), and what do I want to HAVE (vision, outcome, goals)? Our preparation and mindset make the difference between winning and losing.

Tips for Veterans Looking to Own Their Own Business

For veterans considering franchise ownership, my advice is simple: leverage your existing skills. Veterans have a unique advantage because we’re trained to work under pressure, solve problems, and lead teams. Those skills are invaluable in business. When transitioning into franchise ownership, start by doing your homework. Identify what type of business aligns with your strengths and interests, and make sure it’s something you’ll be proud of. Franchising is a great option for veterans because it offers a proven

system, so you don’t have to figure everything out on your own. In my case, PIRTEK’s established processes and support allowed me to focus on what I do best — leading my team and building relationships with customers.

Another tip for veterans is to stay committed to continuous learning. I make it a point to read for at least 25 minutes every morning, whether about leadership, business strategies, or personal growth. The military teaches you that education never stops, and that holds true in business. Keep investing in yourself and your team’s development. Every day, I identify the top three things that will move my business forward and focus on those. Small, consistent actions lead to significant results over time.

Finally, building a strong team culture is one of the most important aspects of being a franchise owner—or any business owner. In the Navy, we were a team, not a family. And I use that same approach in my business. I don’t hire people based on who they are; I hire them based on how well they fit into the team and whether they share the same goals. It’s critical to create an environment where everyone pulls in the same direction, with clear communication and mutual respect.

I am proud of my Navy Submarine Service and grateful for the lessons learned. Transitioning from the military to franchise ownership has proven to be one of the best decisions I’ve made. I’m able to apply the leadership, discipline, and teamwork skills I developed in the Navy to build a successful business. For veterans considering this path, know that your military experience has already prepared you for the challenges and rewards of entrepreneurship. Just remember to take those first steps thoughtfully — before you can DO, you have to BE. Be prepared, be committed, and most importantly, be part of a team that shares your vision for success.

Steve Marullo is a multi-unit franchise owner of PIRTEK in Gulfgate, Beltway, Conroe and Stafford and a Navy veteran. For more information about IFA franchisor member PIRTEK, please visit franchise.org/franchise-opportunities/pirtek

IFA ANNUAL CONVENTION

February 10-13 | Las Vegas, NV

INTERNATIONAL FRANCHISE SHOW LONDON

April 11-12 | London, England

Partnership event with MFV NSE

LEGAL SYMPOSIUM

May 4-6 | Washington, DC

IBA/IFA JOINT CONFERENCE

May 6-7 | Washington, DC

THE IFA WORLD FRANCHISE SHOW

May 9-10 | Miami, FL

Partnership event with Fortem International

FRANCHISE CUSTOMER EXPERIENCE CONFERENCE

June 24-26 | Atlanta, GA

Partnership event with Franchise Update Media

IFA ADVOCACY SUMMIT

September 15-17 | Washington, DC

FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE

October 7-9 | Atlanta, GA

Partnership event with Franchise Update Media

EMERGING FRANCHISOR CONFERENCE

November 10-12 | Nashville, TN

FULL-SERVICE RESTAURANT INDUSTRY SPOTLIGHT

By Alka Sinha, FRANdata

The U.S. restaurant industry comprising of full-service restaurants, fast casual restaurants, and quick service restaurants, has weathered its fair share of storms in recent years.

Yet, in the face of these challenges, the industry has evolved and, in some segments, rebounded. With consumer behavior changing, economic shifts, and technology reshaping the industry, the total spending is expected to hit an impressive $1.1 trillion by the end of 2024. To add to the glory, yearover-year visitation trends reveal that diners are flocking back to restaurants in greater numbers — despite persistently high food-away-from-home prices.

The recovery trajectory hasn’t been uniform across all segments of the restaurant industry. Quick-service and fast-casual restaurants have benefitted from consumer preferences for fast, convenient, and value options. However, the full-service restaurant sector has experienced a more complex and uneven recovery in the wake of the pandemic. Lockdowns not only shuttered many dining rooms but also triggered a shift in consumer behavior, with a significant increase in demand for delivery and takeout over traditional dine-in experiences. This shift, coupled with rising food and labor costs, has created a challenging environment for sit-down establishments. Many are struggling to pass these increased expenses onto value-conscious customers, making it difficult to balance profitability while maintaining a competitive edge.

Percent change in the Consumber Price Index for all items and food, 2014-24

Note: The all-items Consumer Price Index (CPI) measures the overall rate of consumer inflation.

Source: USDA, Economic Research Service using data from the U. S. Department of Labor, Bureau of Labor Statistics Consumer Price Index

Source: FRANdata Research

Consumers Want the Best of Both Worlds: Value and Experience

Not all is bleak for full-service restaurants. Recent studies show that consumers are seeking more than just convenience, and their perception of fast-food value has declined. Once synonymous with value, fast food outscored casual dining in 2021, but the tables have since turned. According to YouGov study, in 2024, rising prices have led to a dip in fast food’s perceived value, with consumers now viewing casual dining and fast-casual options as better bang for their buck. By May 2024, the value score for casual dining hit a high of 8.9, compared to just 6.6 for fast food, and by September, casual dining continued to lead 7.8 to 5.2.

And it is not just perception, consumers are also seeking atmosphere and social interaction, driving a growing desire to dine out. According to the

Diner Dispatch survey by US Foods, 55 percent of customers prefer dining at restaurants in 2024, up from 43 percent in 2023. This year, casual dining has also solidified its place as the most popular restaurant choice, climbing to 69 percent of diners compared to 63 percent in 2023. Although inflation has driven up menu prices, diners are spending more overall, with the average monthly spend rising from $166 in 2023 to $191 in 2024.

The shift in trend is also evidenced by foot traffic the restaurant segments attracted in 2024. Between January and August 2024, fast-casual visits increased by 3.3 percent year-over-year (YoY), while quick-service restaurant (QSR) visits grew by just 0.7 percent, and full-service restaurant (FSR) visits declined by 0.3 percent YoY.

Consumers gravitating towards fast-casual chains, known for balancing affordability with higher-quality ingredients indicates that even

though consumers want best of both worlds — value and experience — value is still a very important factor in their decision to dine out.

Shifting consumer perceptions are creating new opportunities for full-service restaurants, but success will depend on doubling down on their core strengths: offering exceptional food in a welcoming atmosphere. According to a recent King-Casey report, while quick-service restaurants see the most frequent visits, full-service establishments lead in customer satisfaction, surpassing even fast-casual competitors. With net satisfaction scores of 71 percent compared to 60 percent for fast-casual and 56 percent for quick-service, it is clear that diners are increasingly valuing the full dining experience. This growing appreciation positions full-service restaurants for recovery, though the journey ahead may be challenging— but certainly not impossible.

Franchise Full-Service Restaurants

Despite the challenging few years, the franchised full-service restaurant industry witnessed an average revenue growth of 8.4 percent between 2021 and 2023. While inflation-driven price increases have undeniably contributed to revenue growth, the fact that full-service restaurants have been able to raise prices despite consumers becoming more value-conscious highlights the strong value proposition the industry continues to offer. This adaptability, particularly among top franchise brands, has allowed them to attract and retain customers, even as the industry navigates a challenging period.

The continuity rate of full-service restaurants dipped slightly, from 95.6 percent in 2021 to 94.8 percent in 2023, suggesting that while franchised businesses have weathered the storm, they are not entirely in the clear.

FRANdata expects the continuity rate to slightly improve if cost of financing eases off in 2025. However, the key challenge for franchise brands moving forward will be maintaining consumer traffic without undermining the

perception of value. At the same time, operators are grappling with rising costs, as many struggle to pass these expenses on to consumers. Higher input costs, particularly for goods and labor, have placed pressure on profitability. According to the 2024 Annual Franchisor Survey, sit-down restaurants reported the highest wage increases of any sector in 2023, and yet 100 percent of those surveyed still had vacant, unfilled positions.

Trends to Watch

• Increased Investment in DataDriven Marketing: As consumers shift away from quick-service restaurants (QSRs) in search of better value, full-service restaurants (FSRs) have a unique opportunity to capture this audience through targeted marketing. In 2025, FSRs are expected to ramp up their data-driven marketing efforts, emphasizing the superior “quality” and “experience” they offer over lower-priced alternatives. While QSRs will likely continue to attract customers with limited-time offers (LTOs), full-service establishments will try to differentiate themselves with stronger messaging that

highlights the premium dining experience, ambiance, and personalized service while also maintaining value perception.

• Ongoing Investment in Skilled Labor: Unlike QSRs and fast-casual restaurants that focus heavily on tech solutions like digital kiosks, mobile menus, and automated payments, full-service restaurants rely on human interaction as a core component of their guest experience. In 2025, FSRs will continue to prioritize the recruitment, training, and retention of a skilled workforce to maintain high service standards. Investments in labor sourcing and staff development will be crucial for sustaining the unique dining experience that sets FSRs apart from their limited-service counterparts.

• Back-of-House Automation for Operational Efficiency: To offset rising costs associated with creating a quality front-of-house experience, full-service restaurants are turning to back-of-house automation to streamline operations. According to the 2024 Annual Franchisor Survey, 70 percent of sit-down restaurants are focusing on improving operational efficiency through technology, with 82 percent planning to increase tech investments in 2024 — a trend set to continue into 2025. Key innovations include automated staff scheduling, kitchen order management to boost speed, predictive analytics, payroll and accounting systems, and digital assistance tools. These advancements will help FSRs enhance efficiency while maintaining their core focus on customer experience.

Alka Sinha is a senior research analyst for FRANdata. For more information about IFA supplier member FRANdata, please visit franchise.org/ suppliers/frandata

ACHIEVING MULTI-GENERATIONAL SUCCESS IN A QUICKLY CHANGING INDUSTRY

By Kevin Bazner, A&W Restaurants

The quick service restaurant (QSR) industry is ever-changing and evolving for franchisors and business owners.

Vand interact with their audience.

arious factors influence the industry’s success, including changing consumer interests, inflation, labor shortages and generational shifts. To achieve long-term success in a competitive market, food and beverage businesses have learned to adapt to change.

Understanding Changing Consumer Interests and Increasing Revenue Despite Inflation

Understanding consumer behavior is critical to growth. In 2024, QSRs and full-service restaurants (FSRs) focused on innovation and development of technology to enhance customer experiences. Time-efficient service, combined with value, is now a top priority for consumers who seek highquality meals at a reasonable price. While some brands embrace value ‘meal deals,’ others aren’t interested in compromising on high-quality ingredients to cut corners. QSRs are leveraging technology — such as online ordering, kiosks, and delivery platforms — to maintain affordability and give consumers more control over their dining experience, whether on-site or at home. Additionally, many brands are managing inflation and labor challenges by streamlining menus, making smarter commodity choices, innovating products, and adopting cost-effective packaging.

A&W Restaurants is a brand that has remained true to its value proposition of quality, and adopted smart tech investments, such as a centralized POS system across the franchise to cut costs and boost operator profitability for owners but also an improved experience for guests.

Building Strong Community Connections and Achieving MultiGenerational Appeal

Strong community connections are vital for customer retention. QSR brands that engage with guests beyond their products — through unparalleled customer service and community involvement — build loyalty that spans generations. This is true for 74 percent of guests, who say customer service is the top factor that affects their allegiance to a brand. Whether through fundraising, local sponsorships, or social media engagement, connecting with consumers where they live, work, and play fosters lasting relationships. Social media is another important means to engage with the community. Research shows that around 54 percent of Americans use social media to stay informed, entertained, and connected. Brands tailoring their marketing campaigns to each platform allows them to better understand

Consumer interests are diverse, and there’s no one-size-fits-all approach to connecting with different demographics. Gen Z may prioritize social media, while Baby Boomers may not. Successful QSRs tailor their marketing strategies to engage with Gen Z, Millennials, Gen X, and Baby Boomers alike. Leveraging nostalgia, modernizing brand identity, and continuously innovating products helps strike a balance between tradition and current trends.

Brands like A&W, which has grown to over 850 locations since 1919, continue to evolve alongside their consumers. By blending nostalgia with modern marketing and product strategies, A&W has maintained its long-time customers while also attracting new audiences.

Changes for LongTerm Success

For QSR brands, embracing change and adapting to consumer needs is essential for long-term success. Building strong connections with customers, whether through community engagement or digital platforms, strengthens brand loyalty. By cutting costs without sacrificing quality and meeting consumers where they are, brands can ensure lasting customer loyalty and retention.

Kevin Bazner is the chairman & CEO of A&W Restaurants. For more information about IFA franchisor member A&W Restaurants, please visit franchise.org/franchise-opportunities/ aw-restaurants-inc

INDUSTRY SPOTLIGHTS: QUICK SERVICE RESTAURANTS AND BEVERAGES

By Khadija Cochinwala, FRANdata

According to FRANdata research, 37 percent of all franchised brands belong to the food industry, with Quick Service Restaurants (QSR) representing the largest segment at 18.5 percent, which is 8 percent higher than the second largest segment, Health and Fitness.

The 2024 IFA Franchising Economic Outlook report shows that over 3.9 million employees were hired in 2023 by the QSR segment alone, accounting for 45 percent of the total franchised labor force. Additionally, QSRs generated the highest franchised output, which grew at a CAGR of 6 percent, from approximately $241 billion in 2020 to nearly $288 billion in 2023.

Why Is QSR So Popular?

QSRs thrive due to their defining traits of convenience, easy accessibility, affordability, and speed. These features have embedded fast food into the everyday American diet, fostering strong consumer habits and loyalty over the years. According to a 2018

Center for Disease Control study, nearly 37 percent of American adults bought fast food at QSRs on a daily basis. Compared to full-service restaurants, QSRs are also appealing

to new entrepreneurs due to their lower market entry/investment costs, reduced operating expenses and smaller real estate footprint requirements. It is worth noting that the number of new brands entering the franchised QSR & Beverage space has been on the rise and surpassed pre-pandemic levels with FRANdata estimating a significant 26 percent increase since 2019.

Breakdown of QSRs and Beverages

The QSR industry is as diverse as it is expansive with a generous sprinkling of a range of brands and sub-segments to cater to every type of consumer Number of New Brands that First Started Franchising by Year (QSRs & Beverages)

Number of Franchised Locations (QSRs & Beverages)

taste and preference. Between 2020 and 2023, the number of franchised locations in the QSR and Beverage space expanded at a CAGR of 2 percent to more than 192,000 units. In 2023, the hamburger/traditional sub-segment had the highest number of all QSR & Beverage establishments at 21 percent (36,000 units), followed by the pizza sub-segment at 17 percent (29,000 units) and subs/sandwich category at 15 percent (27,000 units). The large number of units in these three sub-segments points to the immense popularity of these fast foods amongst American consumers. In terms of the number of brands, the pizza category was recorded to have the highest market saturation accounting for 12 percent of the total QSR & Beverage brands followed by the coffee/tea sub-segment at 11 percent and frozen dessert and other fast-food brands at 10 percent.

The QSR Model and Economic Downturns

In 2020, the pandemic shutdowns brought the food-service industry to a stand-still. However, the QSR & Beverage segment, that had traditionally required minimal in-person interaction, weathered the economic headwinds due to its unique business model features and innovations. The drive-thru feature supported by app-based ordering conveniences and takeout/deliveries helped counter the 50 – 60 percent drop in foot traffic during the lockdowns. QSR franchisors incorporated tech innovations such as self-service kiosks and contactless payment gateways to help franchisees attract cautious consumers. The inclusion of automation into everyday operations also helped ease challenges arising out of labor shortages that began in 2021. With inflation and supply chain disruptions peaking in 2022 and elevated interest

Source: FRANdata

rates further impacting borrowing activity in 2023, the more affordable QSRs were better poised in satisfying the price conscious consumers’ food away from home (FAFH) cravings over the more expensive full-service restaurants operators (FSOs).

As of September 2024, declining consumer demand and labor wage hikes have pushed at least 10 FSOs, including notable restaurant chains such as Red Lobster, Buca di Beppo, Roti and Rubio’s which were already financially impaired from the pandemic, to file for bankruptcy. The shutdown of a slew of fine-dining and fast casual locations is likely to tilt the market share in favor of the QSR & Beverage franchises and boost their same store sales due to the automatic trade-down effects.

The resilience of the QSR & Beverage segment is further demonstrated by the upward trend in its Average Unit Volumes (AUV) in recent years, which increased from $981,000 in 2019 to an estimated $1.3 million in 2023 at a robust growth rate of 8 percent.

Challenges and Opportunities for QSR & Beverage Franchises

Wage Hikes and Consistent Labor Challenges – According to the 2024 IFA/FRANdata Annual Franchisee

Survey, 81 percent of QSR/FSO franchisees reported experiencing labor challenges in 2023. In California, the mandated minimum wage increase to $20 per hour at the beginning of 2024 has further impacted the bottom lines of many QSR franchises. Operators who invest in automation and machine learning are better positioned to reduce labor costs and mitigate the effects of wage inflation in the long run.

Increase in Breakfast Sales

Relative to Lunch – The hybrid work culture has led to fewer employees purchasing lunch and dinner, adversely affecting overall sales. In response, QSRs, such as Wendy’s, are prioritizing marketing and menu innovation in the breakfast category to enhance profitability for franchisees.

Emergence of Value Over Price

– According to the U.S. Bureau of Labor Statistics, prices for FAFH have increased by over 27 percent since 2019, mainly due to inflation and the subsequent transfer of high costs from food businesses to consumers.

As cash-strapped consumers seek to maximize the value of their spending, QSR franchisors, including Burger King, McDonald’s, and Taco Bell are fighting ‘value wars’ amongst themselves as well as with grocery supermarkets, eatertainment destinations and fast casual restaurants like Chili’s by offering discounted $3-$7 meal bundles to increase same store sales. However, QSR

Number of QSR Brands — Distribution by Sub -Segments

Number of QSR BrandsDistribution by Sub -Segments

Number of QSR Units — Distribution by Sub-Segments

Number of QSR Units - Distribution by SubSegments

franchisees and investors are concerned over these subsidized meals eating into their profit margins. Although the value-meals strategy has helped increase traffic, it is bound to work only if the consumer spending is also directed towards additional higher priced purchases on top of the value meals. Given that value meals may not be sustainable in the long run, focusing on lowering costs and not just prices, has become of utmost importance for franchisors. For example, AI-enabled innovations support cost-effective and efficient operations as well as

creatively sharpen the focus on the location’s holistic and experiential value proposition. Intuitive touch-screen kiosks, self-ordering table-top tablets, digital menu boards and smart POS systems improve guest expectations by offering precise and personalized services. Mobile apps reduce thirdparty fees, ease the payment process, and streamline loyalty programs to encourage repeat purchases from value-conscious consumers.

Enhancing Value Through Healthier Options and Consumer Awareness – Offering healthier menu

Average Unit Revenues (QSRs & Beverages)

$1,400,000

$1,200,000

$1,000,000 $800,000

Source: FRANdata

options and accommodating dietary and allergic restrictions is a growing trend among QSRs, as consumers become more discerning about portion sizes and ingredient quality. To differentiate their product offerings and meet diverse consumer preferences, QSRs are utilizing high-quality organic ingredients, clearly listing allergy warnings, and providing alternatives such as gluten-free buns, as seen at Five Guys. Many fast-food chains have also included vegetarian options to attract a broader audience while emphasizing their commitment to sustainability. Brands like Tropical Smoothie Cafe (acquired by Blackstone) and Playa Bowls (acquired by Sycamore Partners) exemplify how QSR and beverage brands have leveraged healthy food offerings to achieve rapid growth and capture PE interest in 2024.

Khadija Cochinwala is a research analyst at FRANdata. She is part of a team of analysts who measure, track, and analyze franchisor performance. Khadija is committed to producing quality franchise insights that enable strategic decision making and propelling business growth. She graduated with a major in Communications and enjoys gardening and visiting exotic destinations around the world whenever she isn’t researching data. For more information about IFA supplier member FRANdata, please visit franchise.org/ suppliers/frandata

THINK OUTSIDE THE BOX: HOW RESTAURANTS CAN DIFFERENTIATE THEMSELVES IN A CROWDED MARKET

By Patrick Cunningham, Little Caesars

According to a recent study by the National Restaurant Association, the foodservice industry will reach $1 trillion in sales by the end of the year.

As the industry positions itself as a viable option to invest in 2025, franchisors are eager to stay at the forefront of trends and be top-of-mind with consumers and investors alike. The following are key areas to consider for next year’s strategy.

Think Outside the Box

Having a mobile app and loyalty program is not groundbreaking enough to win over consumers and

foster long-term relationships with them. As guests compare and contrast prices, quality and value of the food, and affordability, these digital assets have made it possible for restaurants to think outside the box and set themselves apart in this crowded industry. What you offer must be unique, personalized and worth their time for your efforts to be productive. A free side or beverage won’t cut it anymore.

Cater to Busy Lifestyles

Juggling life can be challenging as it is without adding the stress of making lunch or dinner every day. Consumers — no matter the age demographic — will continue to choose restaurants known for their convenient food options and quick ordering process over those that don’t. In 2025, menu innovation will be just as impactful, as many look for satisfying meals that can be easily consumed on their way to their next stop.

To cater to busy Americans, we’ve innovated our menu to include a variety of versatile options, including our latest Crazy Puffs®, which became a viral sensation. While already a fan-favorite in Canada, Crazy Puffs filled a gap in the U.S. for pocketsized pizzas perfect for any occasion.

Rethink Restaurant Expansion

Restaurant development has evolved to become more than just in-line or freestanding designs. As consumer demands and real estate options shifted, QSRs have had to rethink where and how they interact with guests. High-foot traffic venues, such as stadiums, airports and gas stations, have become target settings for those looking to provide flexible options to guests and franchisees.

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Building off a successful 65th anniversary year, non-traditional development will continue to be a focus in 2025 for Little Caesars. We’ve made significant strides in this space and put our brand at the center of major sports arenas, college campuses and casinos. In Canada, we’ve also adapted our business model to fit inside gas stations, having most recently debuted an express location in Mississauga, Ontario. These models require minimal staffing and use the gas station’s point of sale system to maximize operational efficiencies.

2025 and Beyond

The future of the foodservice industry is bright. As technology, personalization and hybrid dining practices shape restaurants operations, we can expect competition for consumer loyalty and franchise development to continue to heat up.

Patrick

CURRENT QSR TRENDS AND HOW RITA’S STAYS ON TOP OF THEM

By Linda Chadwick, Rita’s Italian Ice and Frozen Custard

While the QSR industry is constantly growing and changing, the brands that will continue to thrive are those that keep their primary focus on executing with excellence.

At Rita’s, we attribute our growth to meeting and exceeding customers’ needs with quality, variety, innovation, uniqueness and efficiency, and are excited to continue raising the bar for guest satisfaction.

With the current state of the economy, continuing to deliver great, high-quality products that our guests crave at a fair price is something we pride ourselves on. It’s important to recognize the back-end work that goes into sourcing ingredients that are affordable but don’t compromise on quality, especially when families are limited on expendable income to enjoy quick-service dining experiences.

Along with our first-class ingredients, we do our best to continually diversify our products, which is critical for staying relevant and ahead in the QSR space. Providing consumers with new and different flavors and products to try on a regular basis is invaluable in driving guest traffic, especially given the number of options they can choose from when going out to eat. It’s important to not only appeal to those who are coming in and looking for their ‘usual’ order, but also those who are hoping to try something new every visit.

“ Providing consumers with new and different flavors and products to try on a regular basis is invaluable in driving guest traffic, especially given the number of options they can choose from when going out to eat.”

Considering the QSR space will continue to expand, providing a great guest experience is paramount, especially on a guest’s first visit because there are no second chances! We’re aware of the benefits that advanced technology has when integrated into the dining experience; however, we have found that prioritizing exceptional customer service is the best way to create brand loyalty and repeat customers. Knowing how many people work in hybrid or remote environments, we are proud to include human connection as a

part of the Rita’s experience. The best ‘trend’ we can partake in is building lasting relationships with our guests and demonstrating that we value them as much as they value us.

On top of that, knowing that people come for speed and convenience, we’re sure to meet customers where they are in whatever way works best for them, whether that’s in-person, online, pick-up, or delivery. Accessibility and consistency are essential to growth in the QSR space. A big part of success in this industry is consumers being able to find us no matter where they’re located, and know they’ll get the same stellar service and products they do at their local location.

Regardless of what is currently trending, the attention to consumers’ needs is always going to be top of mind when it comes to quick-service restaurants. At the end of the day, customers will have memories attached to the establishments they visit, and our goal is for them to be positive and engrained with The Rita’s Way, a guide we created to best show up for customers and employees alike. It’s all about fostering a community that keeps people invested in the brand.

Linda Chadwick is the president & CEO of Rita’s Italian Ice and Frozen Custard. For more information about IFA franchisor member Rita’s Italian Ice and Frozen Custard, please visit franchise.org/franchise-opportunities/ritas-italian-ice

INDUSTRY SPOTLIGHT: AUTOMOTIVE SERVICES

By Alka Sinha, FRANdata

Following the severe disruptions caused by the COVID-19 pandemic, the automotive industry experienced a robust recovery in 2023, marked by the easing of supply chain bottlenecks and sustained consumer demand.

This resurgence led to the highest new vehicle sales since 2019. However, the strong rebound in 2023 was short lived as the automotive sector began to experience a cooling off period in 2024. One key factor behind this slowdown is the waning consumer demand following a post-pandemic surge, compounded by a mixed global economic landscape. Elevated interest rates, uncertainty surrounding policy decisions, and political developments across the globe have further dampened growth prospects. Additionally, the used car market has become increasingly attractive as prices have started to decline, due to improved stock levels. Over the past five years, the average price of used vehicles has surged by 34 percent, rising from $21,480 to $28,815.

However, in the first half of 2024, the prices for used vehicles dropped by 5 percent compared to the same period in 2023. This price decrease represents normalization from the record highs seen in 2023, which were driven by limited supply and heightened demand.

Despite a drop in inventory in the first half of 2024 compared to the previous year, the secondary market remains highly competitive. Trade-in values have surged by 48 percent since 2019, underscoring the consistently high value of vehicles amid ongoing supply

Continuity Rate

Source: FRANdata Research

Average Unit Revenue ($)

constraints. This scarcity continues to drive demand and sustain elevated vehicle prices in the used car market.

Automotive Aftermarket Continues to Be Resilient as the Average Age of Vehicles Increase

Driven by a strong used car market, the US Automotive Service Market size is estimated at USD 188.13 billion in 2024, and is expected to reach USD 251.52 billion by 2029, growing at a CAGR of 5.98 percent during the forecast period (2024-2029), according to Mordor Intelligence. Business opportunities for companies in the U.S. aftermarket and vehicle service sector are steadily improving as the aging vehicle fleet drives increased demand for repairs. In 2024, the average age of cars and light trucks reached a new high of 12.6 years, according to S&P Global Mobility. Impact of COVID and subsequent supply chain disruptions have reduced the share of vehicles under six years old, placing vehicles aged 6-14 — and older — at the forefront of growth.

These vehicles are projected to account for 70 percent or more of vehicles in operation (VIO) over the next five years, fueling aftermarket demand. Additional growth drivers include:

• Stricter CO2 emissions regulations, increasing demand for fuel-efficient automotive components.

• Technological advancements such as digital platforms and 3D printing, revolutionizing the industry.

• Post-pandemic consumer trends, with increased spending

on aftermarket accessories, non-essential repairs, and tires, driven by rising fuel prices and environmental concerns. These factors together position the aftermarket sector for sustained growth over the coming years.

Automotive Service

Franchise Performance

Marked by Consistent Unit and Revenue

Growth Since the Pandemic

The franchise automotive service industry has seen significant growth, driven by increasing demand and market expansion. From 2021 to 2023, the average number of franchise units grew at a compound annual growth rate (CAGR) of approximately 1.2 percent, to approximately 18,000, with continuity rates remaining stable at 94 percent, reflecting the sector’s strong and consistent performance. In 2024, major brands continued to dominate and expand into high-demand markets, a trend expected to persist into 2025.

Number of Brands

Source: FRANdata Research

The growth in the number of units has been bolstered by strong revenue gains experienced by franchisees in the industry. According to FRANdata Research, average unit revenue increased by 10 percent CAGR between 2020 and 2023.

Additionally, the number of franchised brands in the automotive industry has steadily risen post-pandemic. This consistent growth underscores the sector’s resilience and expanding opportunities for franchisors.

Trends to watch:

Increased investment in customer-centric marketing: Many franchise brands, such as Midas, Ziebart, Big O Tires, and Driven Brands, are shifting towards a more customer-focused approach to differentiate themselves in the highly competitive aftermarket industry. By enhancing customer experience and focusing on personalized services, these brands aim to build stronger customer loyalty. Platform companies in particular stand to benefit, as they can create multiple customer touchpoints across the value chain — ranging from car washes and oil changes to repairs and maintenance services. This integrated service

WORLD GYM

model not only boosts customer engagement but also enhances convenience, providing a competitive edge.

More investment in technology: Franchise brands are increasingly investing in advanced technologies to keep pace with the evolving automotive industry. This includes expanding their capacity to service hybrid and electric vehicles (EVs) and vehicles equipped with cutting-edge features like accident-avoidance technology. These systems require more specialized training, advanced diagnostic tools, and a highly skilled workforce. By staying at the forefront of these technological developments, brands are positioning themselves to capture market share as the demand for high-tech vehicle servicing rises.

Used cars fueling demand for maintenance services: The rising average age of vehicles, which reached 12.6 years in 2024, continues to drive demand for maintenance services such as oil changes, tire replacements, and other routine care. As vehicles age, the need for aftermarket services becomes more frequent, providing sustained growth opportunities for franchise brands in the automotive service sector. This trend, driven by the high number of older vehicles on the road, is expected to remain a key factor in the aftermarket’s expansion.

Electric vehicles create new opportunities for repair and maintenance: Although the adoption of electric vehicles (EVs) slowed in 2024 due to declining residual values, price reductions, and rapid technological advancements, this presents new opportunities for the aftermarket industry. As consumers become more cautious about EV purchases, the average age of EVs is expected to increase, leading to growing demand for repair and maintenance services. Franchise brands specializing in EV services will be wellpositioned to capitalize on this trend, especially as the market for maintaining aging EVs continues to develop.

Supply chain hurdles persist: Despite robust growth in the franchise automotive sector, supply chain disruptions continue to pose significant challenges. Many franchise brands rely heavily on international suppliers for timely delivery of parts and products. Geopolitical uncertainties, transportation bottlenecks, and labor shortages have created persistent delays and increased costs. Navigating these hurdles will require brands to diversify supply chains, seek alternative sourcing strategies, and improve logistics to maintain operational efficiency and meet growing consumer demand.

Alka Sinha is the senior research analyst at FRANdata. For more information about IFA supplier member FRANdata, please visit franchise.org/suppliers/frandata

CHRISTIAN BROTHERS AUTOMOTIVE’S PERSPECTIVE ON THE AUTOMOTIVE INDUSTRY

By Brad Fink, Christian Brothers Automotive

The automotive industry is experiencing a transformative period, marked by technological advancements, evolving consumer preferences, and significant economic pressures.

As prospective franchisees navigate this entrepreneurial landscape, understanding the industry’s current state and key trends is essential for business success.

Globally, the automotive repair industry market share is projected to grow to $1.6 trillion by 2031 with a compound annual growth rate of 8.09 percent (Technavio). Driving this growth are notable shifts in consumer demands. Many consumers are increasing their focus on regular vehicle maintenance leading to a heightened demand for car batteries, oil filters, air filters etc. These trends have increased the need for skilled automotive service providers and technicians alike.

However, the industry faces a significant challenge: a shortage of technicians. According to Market Watch, the number of graduates completing postsecondary programs in the automotive sector has dropped 20 percent since 2020, with 11.8 percent of this decline occurring in one year. This underscores the importance of select automotive franchises

contributing to local and national technician programs. For example, Christian Brothers Automotive has partnered with TechForce, donating over $250,000 annually to their foundation, aiming to enhance opportunities for young individuals pursuing technical education and careers as professional technicians.

Additionally, automotive franchisees need to “rev up” their hiring strategies for technicians. The U.S. Labor statistics indicate that automotive shops are in a technician shortage, largely due to the lack of competitive salaries. By raising salaries to align with national averages and offering other employee incentives, automotive franchises will better attract and retain talent.

The production cuts on new vehicles, driven by global chip supply constraints, further complicate the landscape for the auto industry, limiting new inventory options for customers. With less options to choose from when purchasing new vehicles, consumers are maintaining their cars for longer periods. A 2022 study from S&P

Global Mobility, the average age of light cars and trucks in operation in the U.S. rose to over 12 years old. AAA’s roadside data has proven vehicles 10 years or older are four times as likely to need a tow after a breakdown compared to newer cars. With more vehicles with a higher risk of breakdowns are on the road, demand for car repairs will likely increase. However, despite these challenges in finding technicians, the automotive industry remains robust, as franchising within this industry offers inherent stability and immense growth potential.

In fact, global electric vehicle (EV) sales climbed by 43.66 percent in the first three quarters of 2023, while American EV sales surged by 50 percent, with nearly one in five cars sold in 2023 being electric. Moreover, Modor Intelligence reports that the average vehicle age in the United States has increased for the fifth consecutive year. This trend ensures that auto repair franchises have a steady flow of customers, regardless of the broader economic landscape.

Brad Fink, CFE, is the chief growth officer of Christian Brothers Automotive. Brad has been part of the Christian Brothers Automotive family since 2007, starting as a service writer before becoming a franchisee. He has held various leadership roles, including director of service development and vice president of training and franchise development, before his promotion to chief growth officer in 2022. For more information about IFA franchisor member Christian Brothers Automotive, please visit franchise.org/franchise-opportunities/ christian-brothers-automotive

NAVIGATING CHANGE IN THE AUTOMOTIVE AND TIRE INDUSTRY: TRENDS, CHALLENGES, AND OPPORTUNITIES

By Adam Sutton, RNR Tire Express

As the automotive and tire industry leaves 2024 and heads into a new year shaped by technology, sustainability, and evolving consumer demands, staying ahead requires versatility and a forward-thinking approach.

Businesses like RNR Tire Express have seen the rapid evolution in the automotive and tire industry present opportunities for growth and challenges that require strategic adaption for long-term success. In recent years, our brand has seen robust expansion entering new markets and a rise in key performance metrics as a result of customer satisfaction. While

the industry continuously evolves, RNR has been committed to advancing its customer experience through the use of safe products, technology, and team member development.

Being on the verge of 2025, we look at the key trends, challenges, predictions, and opportunities shaping the industry moving forward.

Trends in the Automotive and Tire Industry

One of the most prominent trends is the push towards autonomous vehicles (AVs). While this is exciting for automotive enthusiasts, this will also represent a profound leap forward for tires too. Autonomous vehicles require their own market demands, including enhanced durability and the ability to communicate directly with the vehicle’s onboard systems. This ultimately means that manufacturers will need to develop new materials and designs that are tailored specifically to AVs that ensure both optimal safety and efficiency.

In addition, the adoption of digital platforms and data-driven insights have transformed the tire service experience. Predictive maintenance, powered by artificial intelligence and machine learning, is allowing companies to anticipate tire wear, reduce vehicle downtime, and improve safety. At RNR Tire Express, for instance, data analytics can help us better predict consumer needs and provide tailored tire solutions, reinforcing our commitment to the customer experience.

Economic Landscape and Market Dynamics

Every industry faces its own set of unique challenges, and the automotive and tire industry are no different. One

of the biggest challenges currently facing the industry is economic inflation leading to a potential recession. With higher prices across every sector, consumers are struggling to balance the cost of living and saving money with affordable products. This positions the rent-to-own (RTO) space, and RNR specifically, in a unique place entering the new year. Despite economic turmoil, the RTO industry is poised to flourish and grow even in a recession. RTO is growing among retail-minded people simply because they need it now as the industry allows them to own less and pay more over time. Our world has shifted to a subscriptionbased mindset. For example, this is predominantly seen with music and television, but RNR has been affording customers this opportunity in the tire industry for over two decades by offering consumer-friendly pricing options that offset inflation.

Future Opportunities & Industry Predictions

The automotive and tire industry is primed for opportunities. The rising adoption of sustainable materials opens new possibilities for tire innovation.

There is significant potential in exploring green alternatives, such as biodegradable or renewable rubber materials. Developing eco-conscious options could redefine how consumers view tires and align with their values, especially as sustainability increasingly factors into purchasing decisions.

Along with sustainability initiatives, consumer expectations are evolving to focus on relationship building. For retail brands within the tire and automotive industry, that means empowering the front-line workers by having the right systems in place. At RNR, it begins with our core values of culture, customers, and community where one leads back to the next. There has also been an investment in new POS system technology in order to create efficiency and quick service for both team members and customers alike.

The automotive and tire industry is evolving quickly, driven by shifts in technology, consumer expectations, and environmental responsibility. At RNR Tire Express, we view these changes not as hurdles but as opportunities to innovate and evolve the customer experience to better serve and forge lasting relationships. By staying ahead of trends, overcoming current challenges, and investing in sustainable solutions, we are prepared to navigate this transformation and contribute to a more efficient, eco-friendly automotive future.

Adam Sutton is the CEO of RNR Tire Express. He began at RNR in 2000 as the Director of Marketing before taking on roles with a variety of other companies in digital and creative media. Sutton returned to RNR in 2017 as the Executive Vice President, and progressed to President in 2021, and now guides the strategic direction of the company as CEO. For more information about IFA franchisor member RNR Tire Express, please visit franchise.org/franchiseopportunities/rnr-tire-express

FEATURED FRANCHISEES

The International Franchise Association is proud to celebrate our franchisee members. See below to learn more about some of our Featured Franchisees — why they got into franchising, their unique backgrounds and how they contribute to their local communities.

Capricia Turner, Mosquito Squad Franchisee and Army National Guard Veteran, Indianapolis, IN

Capricia Turner opened her Mosquito Squad of Greater Indianapolis location in 2013 at 29 years old. Since then, she has expanded into 3 locations serving over 1500 customers. A truly accomplished individual, Capricia is not only a successful businesswoman but also an Army National Guard veteran, philanthropist and devoted mother. She was recognized as IFA’s “Franchisee of the Year” for 2021 and one of Aspioneer’s “10 Most Admired Women in Franchises.”

After 22 years of dedicated service as a Sergeant Major, Capricia retired from the National Guard in 2022. In 2018, while balancing her role as an active-duty soldier and a business owner, she was deployed to Afghanistan. The well-organized structure of her franchise business enabled her to leave it in capable hands, thanks to the built-in flexibility of the Mosquito Squad franchise model. She believes franchising as a great opportunity for veterans like herself.

In addition to her business success, Capricia is committed to giving back. She supports local charities, including the Foundation for Unbreakable Boobs, which helps women battling breast cancer, and multiple youth sports organizations. Capricia earned her MBA from Oakland City University, further exemplifying her dedication to education and leadership.

CAPRICIA TURNER

Miguel Macias, America’s Swimming Pool Company Franchisee and U.S. Navy Veteran, Reno, NV

Miguel Macias has been a franchisee with ASP in the Reno area since 2016, driven by a passion for pools and a commitment to exceptional customer service. Miguel’s business has grown over 1,000 percent in sales in seven years, and he now has a team of eight dedicated professionals maintaining ASP’s high standards. Miguel also serves as the chairman of ASP’s Franchise Advisory Council, showing he is not only focused on his own success but deeply committed to fostering a positive workplace culture where other individuals can thrive.

Prior to his time as a franchisee, Miguel served 24 years in the United States Navy. As a veteran he was accustomed to executing well-laid plans, helping him greatly on his journey of entrepreneurship. He found that ASP’s operational support and training to be unparalleled and really helped simplify his path from military service to franchising. Reflecting his incredible work ethic and dedication to self-improvement, Miguel also holds two bachelor’s degrees from The University of Houston and an MBA from the Naval Postgraduate School.

FEATURED FRANCHISEES

Jason Williams, DoodyCalls Franchisee and U.S. Army Veteran, St. Louis, MO

Jason Williams opened his DoodyCalls franchise in Saint Louis this past year, marking the start of his journey as a franchisee. A dedicated family man, Jason prioritizes his wife, four daughters, and their mutt, Ammo, with the same drive and ambition he brings to work each day. He leverages important skills of organization and resilience, honed during his 13 years as a U.S. Army Infantry Officer in the National Guard.

Deployed to Afghanistan in both 2008 and 2009, Jason returned to the states and pursued a career in law enforcement. His work in SWAT and narcotics as a local St. Louis police officer took a toll on his body, ultimately leading to his medical retirement. This experience prompted him to seek a franchise opportunity that would allow him to work independently while accommodating his health needs. With DoodyCalls’ lower franchisee threshold and their willingness to offer a veteran discount, he recognized this as the perfect opportunity. Coupled with the networking opportunities between franchisees and support that DoodyCalls provides, Jason knows he is on the path to success. His love for dogs and commitment to the community exemplify the spirit of entrepreneurship and service.

JASON WILLIAMS

MIGUEL MACIAS

FEATURED FRANCHISEES

Cory Beilharz, Christian Brothers Automotive Franchisee and U.S. Army Veteran, Knoxville, TN

Cory Beilharz, a U.S. Army veteran and mechanical engineer, found his passion for engines and mechanics early on, which ultimately led him to franchising with Christian Brothers Automotive (CBA). After serving 4 years as an Armor Officer in the Army, Cory worked as a Track Safety Inspector for the Federal Railroad Administration and owned an ATV rental business. His journey to CBA started after reading an article in USAA magazine about top franchises for veterans, with an added incentive — a 10 percent discount off the total franchise investment. In 2014, Cory opened his first CBA location in Knoxville, serving communities like Farragut and West Knoxville. This November, Cory and his wife, Jennifer, are expanding with a second location in Karns. Dedicated to providing top-notch service, Cory’s team is known for exceptional automotive programming and a workplace culture that values growth and community involvement. He credits his success to fostering an uplifting environment and his unwavering commitment to customer experience. His long-term goal? To ensure every customer leaves with the best automotive service they’ve ever had.

Cody McPherson, Potbelly Franchisee and U.S. Air Force Veteran, AR

After serving six years in the Air Force, Cody McPherson began to pursue a career in franchising stemming from his growing interest in the restaurant industry and entrepreneurship. He began his journey by developing multiple Crumbl locations in Northeast and Central Arkansas and has continued to grow the concepts while seeking out new opportunities to diversify his portfolio. Most recently, alongside his business partner, Ryan Hamra, Cody agreed to help bring 14 total Potbelly Sandwich Works shops across multiple Arkansas markets over the next several years. What ultimately led their team to Potbelly was the consistent, high-quality product that they experienced as guests in years past and the elevated customer experience that they know will strongly resonate in their communities.

In May, Cody led the opening of their team’s first Potbelly grand opening, featuring the newest prototype the brand has launched. A smaller, more digitally focused format, the new design was developed to increase its profitability and streamline operations. Since opening the shop, Cody has seen immediate loyalty conversion and returning customer base.

CODY MCPHERSON

CORY BEILHARZ

Tyler Kimura, Always Best Care Franchisee, Oahu, HI

Always Best Care of Oahu franchise owner Tyler Kimura hit the ground running when he opened the senior services brand’s first Hawaii location in January 2022. Earning Rookie of the Year status at the company’s conference that next year, he gained traction virtually from day one and continues to challenge the status quo. Kimura doubled revenue in his second year and increased the number of caregiving professionals on his team from 75 to 150. In addition to providing non-medical in-home care, he has developed staffing partnerships with local nursing homes, assisted living communities and residential care homes, adding another steady revenue stream to his business. An entrepreneur at heart, Kimura knows what it takes to provide clients with superior products and services. Since graduating from the University of Hawaii at Mānoa, he has worked in advertising sales, owned an insurance agency and currently runs a wholesale fresh-cut fruit business. At Always Best Care, the Oahu native is proud to combine his vast knowledge of the island and his business experience with the brand’s proven franchising system. It’s allowed him to provide quality care to the people who need it most in his community, including military veterans. Kimura encourages fellow franchise owners to start as fast as they can, focusing on bringing in clients as opposed to managing expenses. He credits his success right out of the gate to making investments in salespeople, recruiters and trainers who have helped him grow top-line numbers and continue to exceed his revenue goals.

FEATURED FRANCHISEES

Elizabeth Whitby, Hand & Stone Multi-Unit Franchisee

Owner of six Hand & Stone spas, Elizabeth Whitby is a former tech professional who turned to franchising when she decided to pursue her entrepreneurial endeavors. When she decided to forge a new career path, Elizabeth wanted to invest in a business that had the potential to grow, even in economic downturn. As she researched opportunities, she found the beauty and wellness industries were booming and gained an understanding of what customers were looking for, in both membership models and experience. Other wellness franchises didn’t offer flexibility for contractual memberships or focused too specifically on one service modality. She quickly discovered that was not the case with Hand & Stone – they had a monthly membership model and offered various modalities that could be tailored to specific wellness goals. What struck Elizabeth most was how focused Hand & Stone was on innovation – something the brand has sustained to this day. They are constantly pushing the envelope for what is offered to their guests from new massage techniques to cutting-edge skincare services. It’s one of the many reasons Elizabeth continued to invest. She even recently doubled the footprint of her first spa in Winter Park, Florida. Furthermore, Elizabeth credits the Hand & Stone community, from corporate to other owners, for her continued success. The spirit of community and partnership everyone exudes has made Elizabeth’s entrepreneurial endeavors all the more meaningful. After nearly a decade with the brand, she looks forward to continuing to offer wellness services to her community and beyond.

ELIZABETH WHITBY

TYLER KIMURA

FEATURED FRANCHISEES

Brian & Tracey Shuck, Woofie’s Franchisees, Grapevine, TX

Brian and Tracey Shuck, long-time animal lovers and Grapevine residents, saw the viability of the pet industry and believed they could start a business that could flourish. After scoping out their options, they pursued Woofie’s – the only franchise in the pet care industry to provide combined pet sitting, dog walking, and mobile spa services. From day one, the husband-and-wife duo saw the benefits of franchising with Woofie’s, including its diverse revenue streams, room for scalability and backing from esteemed franchisor, Authority Brands. As semi-absentee owners, the couple oversees broader operations while a manager handles day-to-day business. Ultimately, their end goal is to bolster their retirement savings through Woofie’s success. Despite balancing their full-time jobs with franchise ownership, the Shucks find franchising to be rewarding and believe Woofie’s community involvement has only helped them succeed. Since opening in October 2023, the pair has partnered with numerous shelters to offer discounted grooming services. Brian and Tracey are also advocates for pet adoption and offer free first baths to families that adopt their pets. Over the next two years, the couple plans to add another mobile grooming van and expand into northeast Tarrant County. Additionally, they are considering further diversifying their business portfolio by franchising with two other Authority Brands concepts – Lawn Squad and Mosquito Squad. But for the time being, you can keep an eye out for their mobile grooming van around Grapevine, which features their beloved dog, Bailey.

Sofia Abdondano, Kitchen Tune-Up Franchisee, Boca Del Mar, FL

Meet Sofia Abondano, a dynamic entrepreneur who embarked on her journey with Kitchen Tune-Up (a Home Franchise Concepts brand) in July 2022. A recent graduate from Florida International University with a degree in family psychology, Sofia’s passion for people shines through in her approach to kitchen remodeling. For Sofia, it’s not just about creating beautiful kitchens; it’s about making her customers’ design dreams come true and turning their houses into homes filled with joy and a space to create lasting memories. Fluent in three languages, Sofia’s ability to connect with a diverse audience sets her apart. She leverages her social media skills to reach homeowners across South Florida, constantly sharing engaging content about her business and connecting with her community. In just two years, Sofia has established herself as a top performer within the Kitchen Tune-Up brand, earning a spot in the Top 40. Her success is a testament to her commitment to providing a personalized and seamless experience for her customers. From UPlifting existing kitchens to guiding customers in choosing custom solutions, Sofia and her team are dedicated to “Tunifying” kitchens and creating functional spaces tailored to each client’s style and needs. Through her hard work and dedication, Sofia has formed strong relationships in the community and continues to transform kitchens, one happy customer at a time.

BRIAN & TRACEY SHUCK

SOFIA ABDONDANO

Dhara Sanghavi, Bath Tune-Up Franchisee, Round Rock, TX

Dhara Sanghavi is The Bath Chick, a design savvy architect and professional house flipper based in Round Rock, TX. Along with her experience, Dhara brings a keen eye for detail and a high level of passion to her role as owner of the local Bath Tune-Up franchise, which is part of the Home Franchise Concepts portfolio. Dhara has honed her craft alongside her husband Sid and is driven to continue gaining valuable education and experience in the industry. Dhara and Sid are committed to delivering elegant, luxurious bathrooms for their clients while ensuring a unique and pleasant remodeling experience. Supported by the proven business model of Bath Tune-Up and the resources of Home Franchise Concepts, the couple has been able to achieve remarkable success in the remodeling industry and create raving fans with each project they complete. They received recognition for the Customer Service experience they provide in 2023.

As busy parents to three young daughters, including identical twins, Dhara and Sid value the flexibility of owning their Bath Tune-Up franchise. This flexibility allows them to be actively involved in their community while creating stunning bathroom designs and experiences that exceed their clients’ expectations. When they’re not crafting stunning bathrooms, you can find them enjoying family time at the park or pool, indulging in movie nights with a big bowl of popcorn, and traveling to India to visit their extended family.

FEATURED FRANCHISEES

James and Paula Bullock, Tropical Smoothie Cafe Multi-Unit Franchisees, NC

James Bullock’s journey into franchising began after a successful career in plastic surgery sales with Mentor Worldwide and then endovascular sales with Terumo Interventional Systems. With a long-standing desire to be self-employed, he took his first entrepreneurial steps 20 years ago by opening a Christmas kiosk at a local mall. His first experience with franchising was as a multiunit owner of Sports Clips, but he wanted to be involved in a business model that allowed him to be hands-on with operations. That’s when he discovered Tropical Smoothie Café, a brand that aligned with both his personal values and professional aspirations.

A loyal fan of Tropical Smoothie Cafe’s food and its diversified menu, James was attracted to the brand’s focus on better-for-you options and its appeal to a younger, vibrant customer base. He opened his first Tropical Smoothie Cafe in Holly Springs, NC, in 2018 and has since expanded to eight cafes across North Carolina, with four more in development.

James’s business is a family affair, with his wife deeply involved in operations, his son helping during college breaks, a senior high school daughter working a few days per week, and his middle school son covering special events. Active in the community, he supports local schools, churches, and the Boys and Girls Club, emphasizing his commitment to giving back while growing his business.

JAMES AND PAULA BULLOCK

DHARA SANGHAVI

FEATURED FRANCHISEES

Carl Albright, Vicious Biscuit Franchisee, Akron, OH

In May 2024, Carl Albright and his partners Ken Troutman, Dave Ost, and Curtis Fox ventured into the restaurant world, opening the first Vicious Biscuit franchise in Akron, Ohio, as part of a broader six-unit Area Development Agreement. Their decision was driven by the unique appeal of the Vicious Biscuit brand, which promised a fresh yet rebellious take on the traditional breakfast/brunch experience.

Vicious Biscuit is redefining the brunch scene with its award-winning menu with playfully named, overthe-top scratch-made biscuits, piled high with bold, chef-inspired ingredients, and served with a generous side of Southern hospitality. It’s this distinct identity and commitment to quality that drew Albright and his team to the franchise.

With no prior experience in the restaurant or franchise industry, Albright, a seasoned executive who ran a global call center operation, brought his entrepreneurial spirit to the table.

Albright’s decision to partner with Vicious Biscuit was fueled by the brand’s commitment to quality and a vibrant dining experience that stood out in the saturated breakfast market. “We were captivated by the quality of the food and the restaurant’s vibe. It’s fresh, youthful, and energetic qualities that are absent in our local market,” Albright shared. The manageable business hours also aligned perfectly with the local labor market, making it an ideal entrepreneurial venture for him and his partners. The group is currently scouting for its second location.

From left: Ken Troutman, franchise partner; Carl Albright; Billy Zufall, friend

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support almost 3 percent of the Gross Domestic Product (GDP).

IFA members include franchise brands and franchisees in over 300 different business format categories. Join us, and together we can continue to protect, enhance and promote franchising.

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Cliff Bentz OR 1000 Republican

Vern Buchanan FL 1500 Republican

Ted Budd NC 1000 Republican

Eric Burlison MO 2500 Republican

Sanford Bishop GA 5000 Democratic

Ami Bera CA 6000 Democratic

Lisa Blunt Rochester DE 6500 Democratic

Mike Bost IN 2500 Republican

Julia Brownley CA 4000 Democratic

Larry Bucshon IN 2000 Republican

Tony Cardenas CA 2000 Democratic

Mike Carey OH 4500 Republican

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Ed Case HI 10000 Democratic

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Katherine Clark MA 1000 Democratic

Tom Cole OK 5000 Republican

James Comer KY 2500 Republican

Lou Correa CA 10000 Democratic

Jim Costa CA 10000 Democratic

Rick Crawford AR 1000 Republican

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John Curtis UT 3500 Republican

Don Davis NC 10000 Democratic

Anthony D’Esposito NY 10000 Republican

Debbie Dingell MI 1000 Democratic

Chuck Edwards NC 3500 Republican

Tom Emmer MN 10000 Republican

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Randy Feenstra IA 1000 Republican

Drew Ferguson GA 1000 Republican

Michelle Fischbach MN 1500 Republican

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Vince Fong CA 2000 Republican

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Andrew Garbarino NY 6000 Republican

Marie Gluesenkamp Perez WA 2500 Democratic

Brandon Gill TX 1000 Republican

Craig Goldman TX 1000 Republican

Lance Gooden TX 2000 Republican

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Jeff Hurd CO 1000 Republican

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Tom Kean NJ 3000 Republican

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Young Kim CA 2500 Republican

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Brad Schneider IL 2000 Democratic

Hillary Scholten MI 3000 Democratic

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Adrian Smith AL 1000 Republican

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Angus King ME 10000 Independent

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Joe Manchin WV 10000 Democratic

Roger Marshall KS 9500 Republican

Mitch McConnell KY 5000 Republican

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Mike Rounds SD 1000 Republican

Marco Rubio FL 3000 Republican

Rick Scott FL 2000 Republican

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Eric Schmitt MO 1000 Republican

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WELCOME NEW IFA MEMBERS

Franchisors

3Natives Franchising LLC

Jupiter, FL

Contact: Anthony Bambino www.3natives.com

BAM Franchising, Inc.

Provo, UT

Contact: Ammon McNeff www.bricksandminifigs.com

Be Happy Pie Company

Evansville, IN

Contact: Ms. Brandalyn Jared behappypiecompany.com

Bishops Cuts/Colors Southlake, TX

Contact: Ms. Nicole Saner www.bishops.co

Boulder Designs Waco, TX

Contact: Mr. Frank Mogavero www.boulderdesigns.net

BrightStar Group Holdings, Inc.

Gurnee, IL

Contact: Ms. Shelly Sun Berkowitz, CFE www.brightstarcare.com

Consignment Bridal & Prom, LLC North Andover, MA

Contact: Jeanne Bianchi www.consignmentbridalprom.com

Crust Bros LLC

The Woodlands, TX

Contact: Mr. Carl Comeaux www.crustfranchise.com

Deer Solution Franchising LLC

Parisppany, NJ

Contact: Ben Goodrich www.deersolutionfranchising.com

Fox’s Pizza Den, Inc.

Monroeville, PA

Contact: Mr. Jake Haupricht www.foxspizza.com

Garage Up Austin, TX

Contact: Allan Alarcon garageup.com

HardTop Hotel

North Chelmsfold, MA

Contact: Ryan Henry hardtophotelfranchise.com

HAVEN Franchising, LLC

Middletown, RI

Contact: Ms. Britt Riley www.havenfranchising.com

Homecare Hub

Greenwood Village, CO

Contact: Dan Deak www.homecarehub.com

Hot Palette America, Inc.

Rolling Hills Estates, CA

Contact: Troy Hooper www.pepperlunchrestaurants.com

Insulation Commandos

Nashville, TN

Contact: Mr. Brock Adams insulationcommandos.com

Jeff’s Bagel Run

Orlando, FL

Contact: Catriona Harris jeffsbagelrun.com

The Lash Lounge Ann Arbor, MI www.thelashlounge.com

Liberty Tax Service Virginia Beach, VA

Contact: Scott Terrell www.libertytax.com

Mobility Plus Stores, LLC Miami, FL

Contact: Spencer Jackson www.mobilityplus.com

Oxygen Yoga & Fitness, Inc.

Vancouver, BC

Contact: Melissa Hanssens www.oxygenyogaandfitness.com

Pink’s Window Services

Austin, TX

Contact: Brandon Downer www.pinkswindows.com

Rapid Hose Franchise

Houston, TX

Contact: Kerri Da Silva rapidhosefranchise.com

ReWax and UnWine Sugar Land, TX

Contact: Ashley Shillingford www.rewaxandunwine.com

Sparkle Grooming Corp. Scottsdale, AZ

Contact: Joe Aeppli sparkledogcare.com

Speed Queen Laundry LLC Ripon, WI

Contact: Dawn M Arnold speedqueen.com

Terrace Up Franchising, Inc. Parsippany, NJ www.terraceup.com

That 1 Painter

Round Rock, TX

Contact: Steven Montgomery that1painter.com

Tip Top K9 Franchising Company, LLC Tulsa, OK

Contact: Mr. Ryan Wimpey tiptopk9.com

TriOrganics Franchising LLC

Parsippany, NJ

Contact: Ben Goodrich www.triorganics.com

World of Smoke & Vape

Hollywood, FL

Contact: Michelle Terrell www.worldofsmokenvape.com

NEW IFA MEMBERS

Suppliers

AB Bernstein Private Wealth Management

New York, NY

Contact: Mr. Dan Axelrod www.bernstein.com

Bluestem Integrated, LLC

Tulsa, OK

Contact: Hal Salisbury bluestemintegrated.com

Eagle Merchant Partners Atlanta, GA

Contact: Brady Sumner eaglemerchantpartners.com

EHSolution.com LLC dba Pacer Narberth, PA

Contact: Kristan Boyko Reading www.getpacer.com

Flamel.ai

Covington, KY

Contact: Ms. Bridget Johnston flamel.ai

Franchisely, Inc.

Cary, NC

Contact: Mr. Willem Van Daalen gofranchisely.com

FranMan Inc.

Coppell, TX

Contact: Mr. Kit Vinson www.franman.net

Guggenheim Retail Real Estate

Partners, Inc.

Frisco, TX

Contact: Leanne Wheeler www.guggenheimpartners.com/services/ guggenheim-retail-real-estate-partners

Housecall Pro

Denver, CO

Contact: Chris Cook www.housecallpro.com

LendingClub

Boston, MA

Contact: Mrs. Cassie Zimmermann www.lendingclub.com

Limitless Franchise Growth

Scottsdale, AZ

Contact: Emily Brown limitlessfranchisegrowth.com

Mission Disrupt

Huntington, NY

Contact: Mr. Dean DeCarlo www.missiondisrupt.com

MNP LLP

Burlington, ON

Contact: Cam Bawol www.mnp.ca

Nerdwallet Inc.

San Francisco, CA

Contact: Jeff Carrete www.nerdwallet.com

OffShore Counsel

Cincinnati, OH

Contact: Mr. Javier Esteve www.offshorecounsel.com

Placer.ai

Covina, CA

Contact: Natasha Feldman www.placer.ai

planitretail

Granby, CT

Contact: Matt Spahn www.planitretail.net

PocketSuite

Tysons, VA

Contact: Revell Horsey pocketsuite.io

Ramp Miami, FL

Contact: Laila Ghahghahi www.ramp.com

Renaissance Franchise Consulting, Inc.

San Antonio, TX

Contact: Mr. Jeff Bevis, CFE renaissancefranchising.com

Sunbelt Franchise Re-Sales

Roseville, MN

Contact: Mr. Terry Kelm www.sfrresales.com

TransUnion LLC

Chicago, IL

Contact: Tracy Coffman www.transunion.com

Twism Inc.

Santa Barbara, CA

Contact: Megan Hilton twism.com

Visual Visitor

Jacksonville, FL

Contact: Mark Ihlenburg www.visualvisitor.com

The Zest Lab

Richmond, VA

Contact: Katie Freyder thezestlab.com