SPOTLIGHT ON AUTO
REVVED UP
Four franchisees reveal the driving force behind their decision to buy a business, and what they love about the brand they picked. By Sarah Stowe
DANIEL SPITERI, FRANCHISEE AT JAX TYRES & AUTO NARELLAN HOW LONG HAVE YOU BEEN IN THE BUSINESS AND WHY DID YOU BUY THE FRANCHISE? I have worked in the automotive industry for 20 years and have been a franchisee at JAX Tyres & Auto Narellan for three and a half years now. I came into this role from quite a large organisation after taking a voluntary redundancy and wanted to get a business of my own.
Tyre, mechanical and servicing seemed the most logical path out of all the other areas of the automotive industry. I was a customer of the JAX Narellan store for 11 years myself through my work, so I knew the owner at the time. Regardless, I went away to do some competitor research for due diligence and ultimately chose the JAX Tyres & Auto model because I believed in the company’s vision for the future. WHAT HAVE BEEN THE BIGGEST CHALLENGES AND HOW HAVE YOU
OVERCOME THEM? The biggest challenge is always competition. Automotive customers are very savvy, they know what they need for their car and are open to looking elsewhere. It can be a cut-throat business because there will always be other operations that are willing to tell customers whatever is needed to keep them happy. It can be difficult when you’re competing to do the right thing by a customer – it presents financial problems, you can get out-quoted on jobs and customers may question your
MAY/JULY 2021 | 52 | WWW.FRANCHISEBUSINESS.COM.AU
