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Brought to you by
Franchising volume 7 | issue 1 | jan 2014
Drive your own future
PLUS:
12 WAYS to identify a
franchise success
INVEST IN YOURSELF – make 2014 the year you buy a business
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volume 7 | issue 1 | jan 2014
Welcome to this edition of The Profiler.
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A Snap-on mobile franchise could be your next business move Image: Shoalhaven Studios
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Snap-on
22
Brotzeit
6
McDonald’s
24
Top Snap
8
Jim’s Fencing
26
Cafe2U
10
Dominos
28
Battery World
12
National Franchise
30
Kwik Kopy
Insurance Brokers
32
Crave
14
Hairhouse Warehouse
34
Autobarn
16
Pizza Hut
36
12 ways to identify a
18
Just Cuts
20
5 Dogs
re you ready to invest in your own business? Being your own boss need not be just a pipe dream - it can become a reality. Hard work, commitment and passion are essential to bring this dream to life, alongside the appropriate funds and expert advice. Before setting up in business franchisees need to have enough working capital, be confident in the brand they choose, and be well-prepared through relevant and thorough training. It’s always important to protect investment through the right insurance package - and you can find out more in these pages. In this edition of Franchising magazine’s supplement, The Profiler, we give a taster of just some of the licensed and franchised business opportunities right now in the Australian market. Read how franchisees have taken on the challenge of business ownership and how they have benefited from their franchise experience; and find out from franchisors why they are so confident in their business approach. Whether your interest is spiked by fast food options, service businesses or mobile brands, there’s something for everyone. Could 2014 be the year you make the move to build your own business? Perhaps one of these brands will suit your needs.
Sarah Stowe Editor
franchise success 38
Contacts
Publisher Raffael Fernandes P: 02 8484 0754 raffael.fernandes@cirrusmedia.com.au
National Sales and Marketing Manager David Strong P: 02 8484 0905 david.strong@cirrusmedia.com.au
Editor Sarah Stowe P: 02 8484 0900 sarah.stowe@cirrusmedia.com.au
Graphic Designer Rizwan Nawaz P: 02 8484 0622 rizwan.nawaz@cirrusmedia.com.au
Client Success Manager My Do P: 02 8484 0927 my.do@cirrusmedia.com.au
Production Co-ordinator Jackie McCarthy P: 02 8484 0945 jackie.mccarthy@cirrusmedia.com.au
Cirrus Media Tower 2, Level 3, 475 Victoria Ave, Chatswood, NSW 2067, Australia Locked Bag 4700 Chatswood Delivery Centre, NSW 2067, Australia P: 02 8484 0888 F: 02 8484 0633 ABN 80 132 719 861 www.cirrusmedia.com.au © Copyright Cirrus Media, 2013
Printed by: Bluestar Print 83 Derby Street, Silverwater NSW 2128 P: 02 9748 3411 All The Profiler material is copyright. Reproduction in whole or in part is not allowed without written permission from the Editor. © 2014. Opinions expressed in The Profiler are not necessarily those of The Profiler or Cirrus Media.
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Snap-on Tools Company Name
Snap-on – a strong diagnosis Investing in the automotive aftermarket industry
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e’ve all heard the bad news. Car manufacturing in Australia is struggling. But with these bad headlines it might be easy to overlook the very real, and very lucrative, aspects of operating businesses which serve the auto trade. We might not be making as many cars in Australia at the moment, but we are certainly buying them. And all of those cars need service, care and management. Investing in a mobile Snap-on Tools franchise puts you at the forefront of this emerging industry. Australians bought a record 1.1 million new cars in 2012, many of them with a service life that has increased to 10.7 years. This translates into a consistent and lucrative market in repair, maintenance and automotive parts retailing. In addition, the numbers of employed mechanics seeking the correct tools to do their job also remains influential. Research conducted by Auto Skills Australia this year revealed that the wider automotive sector nationally employs over 371,000 people. Cars today feature on-board computers that control engine management and accessory operation. Fault diagnosis requires the technician to use a scan tool to interrogate those computers. Last year the Snap-on Tools’ multi-billion dollar business recorded a 15 percent increase in Australian sales of diagnostic equipment alone. This same growth is predicted over the next five years, putting a wide range of opportunities in front of franchisees.
DIAGNOSIS AND TECHNOLOGY Paul Lynch, head of diagnostics of Snap-on Tools Australia, says “Consumers are looking for the latest, small vehicle with advanced safety features, fuel efficient technology and additional comforts from Bluetooth to electronic seat-warmers – all of which require a computer,” said Lynch.
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Why not invest in a mobile Snap-on Tools franchise?
“This strong demand, coupled with the fact that the lifetime of a car has extended, will naturally lead to a strong and vibrant diagnostic automotive service and repair sector. Garages and shops will then need to
program includes a series of workshop events and training nights where Snap-on franchisees teach their customers how to use advanced technological tools. It’s this end-to-end service which gives Snap-on
Snap-on provides ongoing franchisee training in diagnostics technology and software upgrades invest in training staff and the latest tooling and equipment to remain competitive.” The Snap-on diagnostics product range complements the wide range of hand tools, tool boxes, power tools and tool storage. The top-drawer, high quality brand is widely coveted by mechanics, engineers, technicians and fitters alike. Snap-on is focused on ensuring products remain ahead of the curve, delivering serious business advantage for franchisees. But it’s not just about products. Snap-on also provides ongoing franchisee training in the use of diagnostic technology as well as regular software upgrades. The business coordinates a program titled Partners in Profitability together with franchisee’s customers. This
franchisees a clear competitive advantage. “You’ve got the best products, you’ve got market demand, and you’ve got the service systems in place to ensure your customers have the knowledge to make full use of the product,” said Lynch. “For someone looking to capitalise on the auto aftermarket, that’s a winning formula.”
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FRANCHISE INFORMATION
Contact: Les Coppin Phone: 1800 762 766 Email: les.coppin@snapon.com Web: http://www.snapontools.com.au
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McDonald’s Company Name
McDonald’s Australia – putting the system first A high performance environment
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n 1971, McDonald’s first restaurant was opened in a Sydney suburb called Yagoona. Today there are more than 910 stores across Australia, with about 90,000 people employed in its restaurants and management offices. McDonald’s has always been a franchising operation and has relied on its franchisees to play a major role in its success. Approximately 75 per cent of its restaurant businesses in Australia are owned and operated by franchisees. What makes the system unique is our business model of the three legged stool. This concept of a partnership between franchisees, suppliers and corporate staff is one that ensures continued strength. As the franchisor it is our role to provide clear and positive leadership with vision, competence and integrity. This leadership will ultimately protect the strategic vision of the brand. We will always put the system first in our entire decision making process. Listening and responding to our customers’ wants and needs through constant innovation have been key drivers to our
You receive extensive training and ongoing support success. This success places pressure on all parties who have a responsibility to consistently rise to the occasion each time and deliver an exceptional customer experience. As we must deliver this leadership, we need our franchisees to do the same. Having dynamic individuals who are able to create high performance environments within their organisation is crucial. They must also be great brand ambassadors and run outstanding restaurants to deliver on our brand promise.
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McDonald’s has always been a franchising operation Image: Quantum Impressions
A key factor in both our growth and the growth of our franchisees is the care we take in recruiting, screening, training, developing and retaining qualified franchisees – together with our unique relationship with them. Talk to any successful McDonald’s franchisee and it is clear there is a lot for you to gain by joining our system. Here’s a preview of some of what is involved: • You are looking to make a 20 year commitment. • You are open to the challenge of relocating to anywhere within Australia. • You aspire to become an integral part of your community as an employer, service provider, and local business leader. • You are energetic and take a hands-on approach. • You have had a successful business or career, demonstrated significant team leadership and know how to get the most out of people. • McDonald’s will be your only business, and you’re prepared to put in hard work and long hours to make it a success.
• You will commit yourself full time to the business rather than being an absentee investor. • You are able to make a significant financial investment. • You are able to commit to our Registered Applicant Training Program for a minimum of nine months full-time unpaid. You receive extensive training and ongoing support, not to mention the power of one of the world’s best known brands pulling customers in. But in the end, success is up to you. That’s why we’re looking for a certain type of business partner: one prepared to follow a proven system – the product of 50 years food service experience.
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FRANCHISE INFORMATION
Contact: Lilian Tartaglia Phone: 02 9875 6005 Email: franchising@au.mcd.com Web: http://mcdonalds.com.au/ franchiseopportunities
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Gold has always been a great investment. Some investments stand the test of time far better than others. Just look at McDonald’s franchisees. For over 55 years our franchise model has proven itself an outstanding performer, providing franchisees world class training, systems and support coupled with ROI satisfaction for their efforts. The McDonald’s business continues to go from strength to strength. Take a closer look to explore the allure of such a golden business opportunity.
Mcdonalds.com.au/franchiseopportunities
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Jim’s Fencing Company Name
Jim’s Fencing – is it for me? Seeking hard-working, energetic and focused individuals to help fill the gaps
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im’s Fencing is a business that is experiencing the unusual phenomenon of receiving more work leads than it can handle. “From December 2012 to December 2013, the fencing division received more than 30,000 leads through the Jim’s Group call centre, 12,000 that we were unable to service, simply because we didn’t have enough franchisees,” says the divisional franchisor Warren Smith. “Thankfully we have experienced a spike in franchise owner recruitment during 2013 which is fantastic and this means we will be able to fill the gaps a little bit; however we are always seeking quality operators.” Over the past 12 years, Warren has grown the Jim’s Fencing division by passing on his valued experience as a successful fencing operator in Victoria and Sydney. He now leads a team of regional franchisors Australia-wide who in turn are responsible for 160 individual franchise owners plus sub-contractors. “All of our franchisors are experienced fencing operators many of whom have stepped up from being a franchise owner to become a franchisor. When you join Jim’s Fencing you are being mentored and supported by actual fencing operators not from someone sitting in an ivory tower,” Warren explains. In 2006 Warren improved vastly the Jim’s Fencing training to become an eight week, on-site, paid training program. “We needed to ensure that the franchisees were shown how to run their business in all aspects. Not just the physical side of fencing training, but the business side as well,” Warren says. “Franchisees come to the system with a vast array of different skills, most have no fencing experience at all, so it’s up to the franchisor to ensure they are each equipped with the right tools to be able to own and operate a successful franchise business, not just for the first three, six or 12 months, but way beyond.”
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Jim’s Fencing franchisees run all aspects of their business.
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Is Jim’s Fencing for me? “Fencing is not easy work. It is highly physical and can be laborious,” Warren says. Before progressing any further, you need to ask yourself ‘do I have what it takes to be successful?’ “At Jim’s Fencing we have many successful operators; however, without being too romantic about the system, this business still requires a lot of energy and sacrifice, particularly in the first six to eight months. Prospective franchisees need to ask themselves “have I been successful in my endeavours in the past, particu-
larly in the hard times?” and “am I persistent?” “Whilst Jim’s Fencing has an intensive business/fencing training program we are proud of, you do need to be honest with yourself first and foremost.”
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FRANCHISE INFORMATION
Contact: Warren Smith Phone: 03 9708 2111 Email: warrens@jimsfencing.net Web: www.jimsfencing.net
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“Take Control Of Your Life & Build a Future for Yourself”
8 weeks paid training ($1000 per week) Ongoing Training and support Plentiful Work Leads As a former furniture/cabinet maker, Danny was confident ‘on the tools’ and found the transition to fencing quite easy. However as he had never owned his own business before, he knew he would find the administration and sales side a challenge, so the 8 Week Paid training program was definitely an influencing factor in his decision to buy. “The time was right and I wanted to work for myself,” Danny said. “During the training period as well as learning the practical, hands on side of it, I learned I needed to know to set up the business and develop my sales skills before I went out in the field.” “From a hands-on point of view, learning the different techniques used when building different types and styles of fences was very important. The trainer I had was extremely supportive, knowledgeable and very helpful.” Danny Frood – Jim’s Fencing (Blackburn)
Find out about becoming a Jim’s Fencing business owner today
131 546
www.jimsfencing.net
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Domino’s Company Pizza Name
Domino’s Pizza – a long and rewarding career Proving that franchising has the lot
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o other company is better placed to comment on the world of franchising than Australia’s largest pizza maker, Domino’s Pizza and, with the innovative business focusing on expansion this year, it’s looking for people who listed ‘career change’ as their new year’s resolution. From pizza driver to franchisee owner and now CEO, Don Meij knows first hand what it takes to succeed in the franchise world and recommends the career change to anyone considering it, but only if you are looking for a long and rewarding career. “Growing a business through a franchise model is hard work but it’s also some of the most inspiring and rewarding work you will find,” Meij says. “At the end of the day, if you’re looking for a career change, the tried and tested system is there for you, if you’re ready to work hard and are passionate about customer service, you are guaranteed success,” he says.
An innovative and growing company Domino’s chief development and franchising officer Pat McMichael says the business attracts people looking to enter the franchise business model for the first time. “A lot of our franchisees are multi-unit owners meaning once they get into the Domino’s brand they see value in growing their portfolio to include more than just the one Domino’s store,” McMichael says. The past 12 months has seen the volume of high suitable franchisees improve and McMichael believes the timing couldn’t be better for both the prospective franchisee and Domino’s. “The key and success of our business is recruiting passionate and businesssavvy franchisees who are willing to work hard to build a successful business with a
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Domino’s prides itself on Body_CAP Image: ??????? being a market leader Image: Nadine Shaw Photography
recognised brand like Domino’s. “Over the past few years Domino’s has maintained steady growth while focusing on the operations of the business, improving all aspects of our product, service and image. “This is great timing for prospective franchisees as they can reap the benefits of the investment we have made in the business. “At Domino’s we pride ourselves on being the market leader, not only in pizza but by being the most sophisticated digital retailer in Australia and New Zealand. With more than 50 percent of our sales delivered through seven digital ordering platforms, our competitive advantage is stronger than ever.”
suppliers, group purchasing power, store appraisals, ongoing training and support, and marketing promotions. “Domino’s offers franchisees professional and comprehensive training covering every aspect of store operations, infrastructure and marketing support as well as ongoing training and support and a dedicated store territory – and then there’s the security of a globally recognised and successful brand,” McMichael explains. Domino’s is Australia’s number one choice in pizza, selling over 60 million a year. Opening its first store in Australia in 1983 the business has grown to include a franchise network of 600 stores across Australia and New Zealand.
Solid support system As you’d expect from Australia’s number one pizza company, the franchisee support systems are very highly developed. This support includes site selection, lease negotiation, store fit out, comprehensive pre-opening training, coordination of
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FRANCHISE INFORMATION
Contact: Franchise recruitment Phone: 1300 131 888 Web: www.dominos.com.au/franchising
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slice
Own a of the action...
Consider a franchising career with the market leaders in the pizza industry and join Domino’s today! Proven & trusted brand Passionate about pizza & people Leaders in digital innovation Ongoing training and support
Contact Domino's on 1300 131 888 or visit:
dominos.com.au/franchising
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NFIB Company Name
National Franchise Insurance Brokers – another successful year for NFIB Delivering competitive insurance premiums in just four clicks
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ational Franchise Insurance Brokers (NFIB) was recently announced as a finalist in the Telstra Small Business Awards following another year attracting more and more of Australia’s best known franchise businesses. “Our goal has always been to penetrate the market with the most competitive insurance premiums for franchised businesses, and that goal is now beginning to be realised,” says NFIB executive director Darryl Morris. “And our recent nomination for the Telstra Small Business Awards really is the icing on the cake.” Offering a web-based insurance platform that has been designed exclusively for all kinds of franchised businesses around Australia, NFIB’s success is centred on inexpensive insurance premiums regardless of the franchised business being insured, and the ease at which a franchise business can insure their business.
Our goal has always been the most competitive insurance premiums for franchised businesses, and that goal is beginning to be realised “Four clicks of a computer mouse to get a franchised business covered is what we’re always promised,” says Morris. “And that’s precisely what we’ve delivered.” What makes insuring with NFIB so easy is the fact that there are only four basic pieces of information required in order to arrange cover for a franchised business:
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1. The replacement of plant, equipment or stock 2. The gross profit of the franchised business 3. The level of public liability required by the franchised business 4. Whether machinery breakdown is required by the franchised business Plus there isn’t any paperwork or form filling and there are no signatures required. It really is quite a simple and ingenious process. “We spend a great deal of time and effort travelling around the country speaking to both franchisees and franchisors and their feedback is extremely positive,” says Morris. “Our online system allows the franchisor to make sure that all of their individual franchisee’s businesses have adequate insurance cover. From the franchisee’s perspective, our ability to ‘bulk buy’ insurance cover means their costs are significantly reduced when compared to what they may have paid for insurance in the past.” The NFIB business model has been so successful that the group has now ventured abroad with the recent launch of Worldwide Franchise Insurance Brokers or WFIB. “We are continuing discussions with insurance brokers in the UK, Europe and in both North and South America. We are also proud to announce that we will soon be represented in New Zealand by one of the largest broker networks in that country. This is the first partnership formed offshore.” Morris says the future of the business lies in his group’s ability to provide the cheapest insurance costs available.
NFIB executive director Darryl Morris
“We all hate getting insurance premium renewals. That’s a fact of life. People want the most adequate cover for the lowest possible price – it’s as simple as that. What we’ve focused on from the beginning and what is still central to everything we do today is to make sure our customers save money on their business insurance,” Morris says.
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FRANCHISE INFORMATION
Contact: Darryl Morris or Brad Dixon Phone: 1800 776 747 Email: info@mynfib.com.au Web: www.mynfib.com.au
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TIME OUT! Take a couple of minutes out of your day to discover how you can save money on your franchise business insurance. anks to our highly simplified online system together with our reduced premiums, we are fast becoming the preferred insurance provider for Australian franchised businesses.
To find out how you can insure your franchised business in just four clicks of a mouse, speak to Brad Dixon today on 1800 776 747 or email info@mynfib.com.au
MYNFIB.COM.AU National Franchise Insurance Brokers Pty Ltd is an authorised representative (ARLN 277977) of LTM Group Pty Ltd (AFSLN 245374)
NFI084THEPROFILER
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Hairhouse Warehouse Company Name
Hairhouse Warehouse – An award winning franchise It’s easy to see why Hairhouse Warehouse is a winning business model
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ustralia’s fastest growing group of hair care and beauty salons, Hairhouse Warehouse continues to set new benchmarks on systems, training and ongoing support. Since the first store opened in 1992 at Knox City Shopping Centre in Victoria, Hairhouse Warehouse has grown to more than 140 salons Australia-wide. It now employs over 1000 qualified hairdressers and plans to expand to more than 250 stores in Australia and internationally over the next five years. It’s quite a story.
A proven model Hairhouse Warehouse is one of Australia’s leading franchise groups with a winning business model. It has won many prestigious awards including: • 2011 FCA Established Franchisor • 2011 BRW Most Successful Private Business One of the most attractive features of the Hairhouse Warehouse business model is the level of flexibility it provides franchisees. Not only do franchisees have an in-store salon and an extensive range of professional hair care and beauty products, they can diversify their revenue streams by providing additional beauty services such as body piercing, eyelash extensions, spray tanning, nails and waxing. As Hairhouse Warehouse CEO Arthur Mitroulous puts it, looking for new opportunities is crucial to the company’s continued growth and success.
Strong systems and support The training program for aspiring franchisees is structured to balance systems and processes with practical hands-on training. In the vital first year of operation, franchisees complete a 12-month accredited
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management program designed to equip them with the key business skills needed to achieve success. New franchisees are also mentored on a one-to-one basis by a member of the operations team, ensuring all business tools are in place. But training doesn’t stop there. Hairhouse Warehouse offers ongoing training, national advertising and local area marketing support. Tony Lattouf, co-founder and director of Hairhouse Warehouse, says it’s absolutely critical that all stores are successful. “This means every single one of our franchisees is important and we ensure we have in place the best systems to support our award-winning people,” says Tony. Regional operations managers provide franchisees with ongoing support in generating awareness and sales for their store at a local level. The head office marketing fund ensures franchisees enjoy national advertising exposure across broad mediums such as retail catalogues, TV, radio, magazines, press and online. Our advertising and marketing campaigns are coordinated to ensure maximum exposure during key retail trading periods.
Online retail Hairhouse Warehouse has developed a full retail website and is one of the first retail franchise systems to launch a Click and Collect, where the consumer is able to purchase stock online and pick up from the store of their choice, with the sale going to the store. David Lithcow, E-commerce manager says, “Our whole online strategy is focused on delivering consumers to our stores while giving them the option of shopping how they want to shop, while supporting our franchise network.” Hairhouse Warehouse works closely with its supply chain in order to ensure that the franchise network can access the best professional products at the highest margins in the industry, further supporting franchise success.
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FRANCHISE INFORMATION
Contact: Peter Fiasco National franchising manager Phone: 03 9234 2200 Email: peterf@hairhousewarehouse.com.au Web: www.hairhousewarehouse.com.au
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YOUR KEY TO FUTURE SUCCESS
JOIN A COMMUNITY THAT WILL GET YOU THERE IN STYLE.
Hairhouse Warehouse is Australia’s leader in the hair and beauty industry, with over 140 stores across Australia. A belief in your ability to change your life and courage to do it is all you need. Our culture and business has developed from over 21 years of success and mastery. Hairhouse Warehouse has been built on passion and creativity. • Extensive and ongoing training programs • A proven turnkey operation • A focus on world class service • Multiple revenue streams, including retail, salon, piercing and beauty services • Exclusive stockists of world leading brands with the most lucrative merchandise trading terms worldwide Come and join our community of leaders and start your new future today. We’d love to hear from you. With opportunities currently available in: WA: Perth and metropolitan QLD: Brisbane metropolitan and regional NSW: Sydney metropolitan and region SA: Adelaide metropolitan VIC: Melbourne metropolitan Contact Peter Fiasco for a confidential discussion on 03 9234 2200
hairhousewarehouse.com.au
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Pizza Hut Name Company
Pizza Hut – building great partnerships Leaders in franchising for over 30 years
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fter opening 18 new outlets in the past 12 months, there has never been a more exciting time to be part of Pizza Hut Australia. Pizza Hut is the world’s largest pizza restaurant company with more than 14,000 restaurants in over 80 countries and territories around the world and is the recognised leader in the pizza category. Andy Masood (director of development) believes Pizza Hut is in a very exciting position. “At Pizza Hut we have over 30 years’ experience in building great franchise partnerships. We fundamentally believe in the power of a one-system approach to franchising. We have the strength of a global, national and local team in place to help continue to develop the Pizza Hut brand and enable our franchise partners to deliver operational excellence and ultimately build profitable businesses.”
Recruitment Pizza Hut takes franchise recruitment very seriously; the goal of our Partner Selection and Engagement Process is to
Franchisees get help with site sourcing
• Vision and enthusiasm for the long term growth of their business We believe that quality training and support is the foundation for building your business as a franchisee. You will find our training and support system to be one of the most comprehensive in the industry.
We have the strength of a global, national and local team to enable our franchise partners build profitable partnerships form relationships that will benefit both the franchisee and the franchisor. We operate as one system, not two, and we seek a network of successful partners; in particular we are looking for individuals who demonstrate the following: • A desire to be an owner-operator • A belief in the brand • An entrepreneurial spirit • A high level of commitment to customer service and offering great value
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It includes: • Extensive training to provide you with the knowledge to operate your store • Access to proven systems, manuals and tools to build know-how • We have a network of franchise operations consultants who provide individual business consultations to our franchise partners and a support team of departmental experts based at our Restaurant Support Centre
• National advertising campaigns including TV, radio and digital media • Ongoing new product development • 10 year franchise agreement for only $22,450 with a 10 year option • Supply chain giant with a true multinational buying power generating significant savings • Competitive start-up costs, ranging from $280,000 to $320,000 • Site identification and leasing assistance • Turnkey developments • A comprehensive eight week on-boarding program in addition to a two week post support program
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FRANCHISE INFORMATION
Contact: Nathan Kelk Phone: 02 9930 3023 Email: au-pizzahut.franchising@yum.com Web: www.pizzahut.com.au/franchise
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Seeking New Franchise Partners Pizza Hut is the world’s largest pizza restaurant company with more than 12,000 restaurants in over 90 countries. A subsidiary of global QSR giant Yum! Restaurants International, Pizza Hut boasts a strong history in Australia since opening its first Australian store in 1970.
Pizza Hut has exciting new store opportunities available throughout: s¬ Melbourne & Regional Victoria s¬ Perth & Western Australia s¬ Regional New South Wales s¬ South East & Regional Queensland
As a franchisee, Pizza Hut offers you the advantages of investment in a proven brand; flexible hours for individuals and families; and fun, exciting revenue potential within a great system.
We are looking for owner operators who have a hands on approach and a head for business. Sites have been selected, you just need to start training. Minimum equity requirement is $100,000.
To find out more please visit www.pizzahut.com.au/franchise
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Just Cuts Name Company
Just Cuts – a pioneering franchise CEO and founder Denis McFadden inducted into Franchising Hall of Fame
pioneers of franchising in Australia such as Denis and his peers that have allowed for multi-site franchisees to succeed in such economic turmoil.
No appointments necessary at Just Cuts salons
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uesday 22nd October saw the nation’s most prominent and successful franchise systems come together for the annual Franchise Council of Australia Awards. In one of the night’s most prestigious awards, Just Cuts Franchising founder and CEO Denis McFadden was inducted into
A FRANCHISE PROTOTYPE Humbled by the acknowledgement, Denis has thanked all of the Just Cuts franchise owners, team members and stylists for making this possible. “It was 23 years ago we opened our first Just Cuts franchise, I was 45 years of age, still cutting hair and had five
The Hall of Fame means to me sharing a place in history, a place alongside great men and women and winning brands the Franchise Hall of Fame for his contribution to Australian franchising. Denis has built a franchising empire second to none based on a simple philosophy of providing clients with a first class experience and offering a quality Style Cuts cut by a specialist cutter at an affordable price. Just Cuts is now home to 175 salons across Australia and New Zealand, doing more than 66,000 cuts per week.
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salons. I put scripts and systems in place and realised I didn’t need to be there to run the business, I had created a franchise prototype. “I didn’t know at the time but I had filled a need in the market with Just Cuts”, says Denis. Franchising has paved the way for many small businesses to prosper and grow in a time of uncertainty and economic instability. It is thanks to the
THE POWER OF FRANCHISING “The Hall Of Fame to me means sharing a place in history, a place alongside the great men and women who shaped franchising in Australia, and the winning brands who continue to innovate,” says Denis. “Soon franchising may run the world and well, maybe it should.” Last year also saw the launch of the dedicated Just Cuts professional hair care line; JUSTICE Professional. Exclusive to Just Cuts, this 14 product styling and care range caters for the client’s every need, enriching the Just Cuts experience.
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FRANCHISE INFORMATION
Contact: Luke Manning Phone: 0439 130 499 Email: luke@justcuts.com Web: www.justcuts.com
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5 Dogs Company Name
5 Dogs Gourmet Hot Dogs – Get a dog in yah! Bringing back the hot dog!
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ot dog - gourmet style Hot Dogs are a US$100+ billion dollar industry in the US with a share of the fast food market that is 100 times bigger than tex mex. Yet it’s a market that’s totally ignored here. We want to bring back the hot dog to Australia! We looked at what makes a successful franchise and we tested our product and system here in one of the toughest spots in the country. And it works! Why 5 dogs? Its simple: five is enough choice. Of course you can make more than 200+ combinations from our toppers but we give you the five basics to start from at great prices! 5 Dogs gourmet hotdogs are full of flavour, fresh ingredients and great quality meat. Finally the humble hotdog has been replaced and 5 Dogs are leading the way with anything but ordinary fast food. There are vegetarian options for the super healthy, build-your-own hotdogs for the creative, plus salads, super delicious fries and over 50 tasty sauces to choose from. The rise in cooking TV shows, healthy living culture and education in food standards has driven the revolution in demand for quality fast food. 5 Dogs offer a complete, flavoursome and nutritious meal and the demand for its low cost mouthwatering hot dogs have skyrocketed. Founders Robert and Yako started with an innovative kiosk eatery in Fortitude Valley, a busy entertainment precinct of Brisbane that services all types of loyal customers from hospitality workers, tourists and late night partygoers. As customers continually asked where else they could get these gourmet hotdogs, Rob and Yako decided to develop their business model for likeminded foodies. Now the pair are
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Hot dog gourmet style
on the search for people who want the flexibility of working for themselves and are passionate about quality food and who would enjoy creating an enjoyable gastronomic experience for customers. 5 Dogs is offering an exciting business opportunity for motivated and food loving individuals with all the tools and support necessary to run a successful eatery. At 5 dogs there is flexibility of store design so the business will suit a broad range of locations from a small kiosk to a large shop.
THE 5 DOGS OFFER • Access to national suppliers of 5 Dogs quality products • Franchisee training • Local area marketing including brochures, flyers and vouchers • Ongoing support including
business management • Store opening event launch including flyers • Merchandise pack • Uniforms • Comprehensive store fit out & signage • Food safety & standards certificate course If you are looking for a business you can call your own with a strong support system to get you started and keep you on track then 5 dogs could be your new adventure.
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FRANCHISE INFORMATION
Contact: Robert Hueston Phone: 0432 455 444 Email: Bossdog@5dogs.com.au Web: www.5dogs.com.au
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Proven business in a booming industry Quality high margin products targeting a broad customer base Highly experienced franchisor offering high level support Fast tracked branding delivered through cheeky advertising Franchise offerings to suit franchisee from small kiosk to cafĂŠ with investment in the $150K to $250K
FOR FRANCHISE ENQUIRIES CONTACT:
Robert Hueston Mobile: 0432 455 444 Email: bossdog@5dogs.com.au
www.5dogs.com.au
Get a dog in yah!
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Brotzeit Company Name
Brotzeit – authentic cuisine Bringing German inspired meals down under
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rotzeit, a premium casual dining concept, is a Singapore brand, conceived in 2006 to introduce authentic German cuisine accompanied by quality imported German beers in a modern and contemporary setting. The brand, which exudes the ‘New Germany’ experience,is confident and functional, and is different from the traditional German restaurants still seen in some places. All Brotzeit outlets engage guests with chic décor with a mixture of outdoor dining, and warm yet modern interiors; feature oak tables, leather benches and its unique dramatic glass bottles display. The contemporary bier bar has a playful charm with its characteristic signature mural showing the history and development of German beer culture. “Brotzeit” is a typical Bavarian expression– “Brot” being German for bread and “Zeit” for time, referring to a cosy meal complemented by fresh beer. It began franchising its current business model in 2010 and in a span of just over three years has become a best-inclass franchisor and was awarded the Singapore Franchisor of the Year Award 2012 by the Franchising and Licensing Association of Singapore (FLA). Brotzeit has sold 11 franchise markets, in addition to its corporate presence in Singapore and currently operates 14 outlets in Singapore, Malaysia, Vietnam, Hong Kong, China, Philippines and Thailand. Brotzeit has secured an area franchise partner for Western Australia and will open its first franchised restaurant in Perth in the first quarter of 2014. The key features that set Brotzeit apart include: • The world’s leading German premium casual concept operating multi-nationally • Authentic German cuisine and quality imported beers from Germany • Unique proprietary recipes for seven types of sausages
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German inspired wooden benches and a bier bar are part of the Brotzeit image
Franchising model Brotzeit does not sell single-unit franchises in a new market. Instead it has chosen to develop by selling market areas, which require the franchise developer to open a number of units, typically three to six in a period of six years. Brotzeit is currently searching for potential franchisees who are excited about the concept and wish to be part of a new franchise system entering Australia. Franchisees have full access to the online Brotzeit franchise resource centre, where they can download manuals, marketing materials and R&D items. Each franchisee outlet is given its own website under the Brotzeit domain. Brotzeit will provide both initial and ongoing support to every franchisee including but not limited to:
• • • • • • • • • • •
initial support site evaluation and approvals suppliers and vendors identification restaurant fit out and set up franchisee training store opening support ongoing support operations efficiency research and development marketing finance and reporting
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FRANCHISE INFORMATION
Contact: Dennis Delaney Phone: 0411 265 441 Email: anz.franchise@brotzeit.co Web: www.brotzeit.co
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Top Snap Name Company
Top Snap – the photography professionals Extending its offerings to provide a one stop digital and print solution
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fter expanding into New Zealand last year, Australian national photography franchise Top Snap is set to venture into the electronic marketing space late January, with its aim to provide customers a holistic solution to market their property campaigns. This new initiative will provide real estate agents with a 360 degree marketing tool which allows them to create micro sites, e-brochures, video, use social media, and electronic marketing material and integrate all their print management needs, all under one roof, when they book a photo shoot with Top Snap. Rob Watkin, owner and managing director at Top Snap, explains, “At Top Snap we are constantly innovating and in search of new avenues to add value to our customers, thus giving our franchisees the opportunity to grow their business and position themselves as a niche offering in the marketplace. “Being the premier photography service provider in the real estate industry, offering professional property and commercial photography, this new
Combine your passion for photography with the property industry Image: Agi Magyar - Photoartology
advantage over much of my competition with the diverse product range Top Snap can offer its customers. “I was looking for a business that satisfied my interest in real estate and enabled
Top Snap’s new initiative will offer microsites, e-brochures, video, social media posting and print management as an extension to its photographic services endeavour will help us further achieve a clear differential over competitors.” In addition to quality daylight, dusk, elevated, aerial or commercial photography, Top Snap currently offers a range of property marketing tools including virtual tours, floor plans, copywriting, online property tours and virtual furniture. Simon Draper who owns a Top Snap franchise in Geelong says, “While new to the industry, I do feel that I have an
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me to work locally. The fact that the Top Snap business model is primarily B2B and in my opinion almost ‘recession-proof’ made the opportunity even more attractive.” “Even though I have my own company, I do feel a great deal of support from the Sydney office and indeed other franchise owners. Being part of a team allows me to focus on growing my business and learning from those who have experienced the same process in the past.”
The Top Snap business model has been fine-tuned over the years, and is one of the most professional and reputable property photography franchises in the marketplace with plans to expand significantly over the coming year. If you’re keen to run a business combining your passion for photography with working in the property industry, with the support of an established franchise system to turn to when you need it, then a Top Snap franchise could be the right fit for you.
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FRANCHISE INFORMATION
Contact: Rob Watkin Phone: 0414 217 019 Email: sales@topsnap.com Web: www.topsnap.com
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Love Photography. Love Real Estate. It’s time to own a Top Snap Franchise! You don’t have to be a professional photographer or have owned a previous business to become a Top Snap franchisee. Our franchisees come from all walks of life with different sets of skills and experiences. If you love photography, we provide all the training you need to become a Top Snap franchisee. With all retouching done in-house, all you need to focus on is the photoshoot and building relationships with your clients.
Simon Draper, franchise owner in Geelong, says, “I was looking for a business that satisfied my interest in real estate and enabled me to work locally. The fact that the Top Snap business model is primarily B2B and in my opinion almost ‘recession-proof’ made the opportunity even more attractive. Whilst having my own company, I do feel a great deal of support from the Sydney office and indeed other franchise owners. Being part of a team allows me to focus on growing my business and learning from those who have experienced the same process in the past. Whilst new to the industry, I do feel that I have an advantage over much of my competition with the diverse product range Top Snap can offer its customers.”
Top Snap has franchisees operating in 42 territories across Australia and New Zealand, and is continuing to grow! For more information on territories available across AUS and NZ contact Top Snap TODAY to find out more.
1300 TOP SNAP sales@topsnap.com www.topsnap.com
Find us on:
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Cafe2U Company Name
Cafe2U – one year into it & still lovin’ it! You too can be a part of the picture…
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hen asking Kay Omiros, owner of Cafe2U Redlands, QLD to describe her first year of being a Cafe2U franchise partner, she responded with a simple “Wow!” February 2014 marks the first birthday anniversary of Cafe2U Redlands, and things couldn’t get any better. “While it has obviously been a huge learning curve not only due to working in a totally different industry, but running a business for myself; I have reaped so much. I have had the opportunity to have my sea change, meet so many great people and most importantly, finally achieve my dream of my own coffee business!”
Cafe2U’s mission it to take award-winning espresso coffee to non-traditional locations.
Acceleration package Investing in a franchise is the fulfilment of a lifelong dream for many people, but it is often accompanied by fear and the risk of being a business owner for the first time. Kay chose franchising to provide her with the infrastructure to be successful in her first business endeavour and states that “Without the Acceleration Program exclusively offered by Cafe2U, my business would not be where it is now. My franchisee development manager (FDM) gave me the confidence
training, the second is preparation week and weeks three and four are the business launch, with your personal launch specialist by your side, to guide you every step of the way.
Support The support from Cafe2U doesn’t stop here. Once settled in your new territory, you will receive a weekly phone call from
The thing I love most about being a Cafe2U franchise partner is seeing my customers and making their day, every day! to be able to run the van and build on what was established during the two week launch phase,” says Kay. Cafe2U’s Acceleration Package is designed to take away those initial fears and the financial concerns that come with starting any new business. The first week of the Acceleration Package is formal
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your FDM accompanied by a quarterly visit to create and assess a Business Investment Protection Plan, which is designed to help you build your individual business. “Cafe2U have continued to provide me with the necessary training and monitoring since the launch of my business in
February. Any issues or questions I have had, my FDM or Cafe2U head office have been there for me, walking me through what I have needed to do” says Kay. Kay loves her job and wouldn’t change it for the world. In fact, she would highly recommend becoming a Cafe2U franchise partner to anyone else. “Owning a franchise has given me the flexibility which I never had before, to put what is important in my life, first.” If you feel that you too would like to see yourself in the picture painted here, contact Cafe2U now to find out how.
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FRANCHISE INFORMATION
Contact: John Stanton Phone: 1300 223 328 Email: franchises@cafe2u.com.au Web: www.cafe2u.com
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coffee, tea... and me! Put yourself in the picture. Get out of the rat race and into your own Cafe2U Mercedes Benz. Enjoy meeting people and making money with the proven techniques of the world’s largest mobile coffee franchise. Enjoy your work. Spend time with your family. Be your own boss!
1300 223 328 (AU) 0508 004 388 (NZ) www.cafe2u.com CAFE2U003
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Battery World Company Name
Battery World – a value-add offer “stacks up”! Purple powering the brand
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ount the number of battery powered products in your home, from the TV remote to the smoke alarm, then multiply that by the number of households in Australia and you can see why Battery World has become one of the country’s fastest growing franchises. Every year, thousands of new products reliant on batteries or portable power are introduced to the market. At some stage these batteries will wear out. Battery World franchises across the country continue to power on with an annual turnover that has tripled since 2005 with the rollout of a new, rejuvenated look in stores nationally. Battery World Australia is unlike most retailers because our products are hidden. Quite simply you don’t think about a battery until you need one and then you want one straight away – to get the car started, your laptop working, or your mobile phone back to life. Battery World national franchise development manager Delena Farmer says the company is focused on two things: brand
Greg and Gina Georgarous love the lifestyle of Battery World
“Expansion is on our horizon: 100 stores by 2014/2015,” says Farmer, “New South Wales and Victoria are the hot spots and not just city centres: our increasing need to be unplugged and rely on portable power has led to an upsurge in demand
Battery World offers a great lifestyle where, even though it is retail, you can work more family-friendly hours awareness and increasing its retail reach. With 80 stores nationally, Battery World sells more than 8000 different batteries for cars, gadgets and electronic devices. Since 1997 the company has become the largest and most comprehensive Australian retail franchise in the category, stocking advanced technology products and smaller, more portable battery solutions for car, camping, marine, recreational vehicles and gadgets and everyday household items.
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for our stores in regional centres with country New South Wales and Victoria in our sights including towns like Port Macquarie, Dubbo, Nowra, Bathurst, Orange and Newcastle.” After running two food-oriented franchises for 12 years Battery World Tempe’s Gina and Greg Georgarous are thrilled with the lifestyle options their new store offers. “With the economic times of today the first thing people stop buying is fast food,” Gina said.
“There are early starts and late finishes with food preparation. Battery World offers a great lifestyle where, even though it is retail, you can work more family-friendly hours. We didn’t immediately think of Battery World but when we looked into it – it really stacked up. Food is very competitive, (and is a choice of whether you’ll eat out) but batteries are something we all need at some time.” Battery World continues to value-add for its franchisees, this year introducing Battery World branded AA and AAA batteries.
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FRANCHISE INFORMATION
Contact: Delena Farmer Phone: 0417 192 251 Email: admin@batteryworld.com.au Web: www.batteryworld.com.au
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Kwik KopyName Company
Kwik Kopy – award winning print and design Highest ranking B2B in Top 10 list of Australian franchises
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he best way to succeed in a franchise is with a franchisor who offers a strong franchise model and great support. Just ask Brian and Jane Heydon, owners of Kwik Kopy Castle Hill and winners of the Kwik Kopy 2013 Franchise of the Year award. “We are strong advocates of the business and have always seen the great opportunity that exists within the Kwik Kopy system,” they say. Kwik Kopy is an award-winning provider of graphic design, printing and marketing services with more than 100 B2B franchises operating throughout Australia. What’s more you don’t require any previous experience in printing or design to become a franchisee in the network. As a Kwik Kopy franchisee, you’re talking with business clients who value professionalism and quality as much as value and who look for long-term business partners. Brian and Jane believe the business model, which includes a strong franchise support system, delivers definite benefits
Business clients value professionalism and quality and makes owning a Kwik Kopy business a sound investment. “The strength of the brand is evident and our business has benefited from excellent marketing support,” Brian and Jane say. The franchise has a proven franchise track record, strong brand recognition and a system that gives franchises a real lift into a successful business. “We have been able to increase revenue every year since we first bought the business back in 2003,” the couple say.
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Director Matthew Penfold with franchisees of the year 2013 Jane and Brian Heydon and Kwik Kopy Australia CEO David Bell Image: Layne Hardcastle
Kwik Kopy offers its franchisees sound business and financial analysis and advice, together with extensive performance benchmarking. The focus on franchisee support has helped make it one of the best franchises in Australia. In the latest ‘Top Franchise’ survey results from independent market research house 10 Thousand Feet; Kwik Kopy is rated over 20 percent better than the industry average for support in both frequency of contact and quality of mentoring and guidance. Brian and Jane agree that once up and running, franchisees are well supported. “There are definite benefits to being part of such a strong national franchise community. The franchise system has been developed to provide owners with the tools necessary to make them successful.” Such tools include the launch of userfriendly online sales and marketing portals that are also used to share best practice tips and franchisee case studies. This has allowed for better collaboration and sharing of knowledge [for knowledge sharing Kwik Kopy is rated 29
Kwik Kopy is a B2B franchise system Image: Tim Wheeler
percent better than the industry average]. The ability to respond quickly to everchanging market demands is another significant benefit of owning a business within a successful national franchise company. Kwik Kopy has proved itself to be a consistent performer and is currently number two in the Top 10 list of franchises in Australia and the highest ranking B2B.
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FRANCHISE INFORMATION
Phone: 1800 251 680 Email: franchise@kwikkopy.com.au Web: kwikkopy.com.au/franchise
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Plan your success. Design your lifestyle. A Kwik Kopy franchise lets you experience the best of both worlds, financial success and quality of life. Kwik Kopy offers graphic design, printing and marketing services to the business sector. Be part of a creative process that delivers: • Marketing brochure design and production • Branding and logo development • Direct mail campaigns • Email marketing and website development, to name but a few. Kwik Kopy franchisees handle a broad range of jobs every day, in fact that’s what makes a Kwik Kopy franchise so exciting. But you DON’T require any print or design experience to take on a Kwik Kopy franchise.
With Kwik Kopy you get a tried and tested system that removes the usual start up headaches and helps you establish your business sooner. As part of the Kwik Kopy network, you tap into a highly established and recognised brand, giving you plenty of leverage in the market. What’s more you’ll have an extensive support network all focused on your success.
For more information about our award winning franchise model call 1800 251 680 or visit kwikkopy.com.au/franchise to view Kwik Kopy franchise videos and download a franchise information kit.
Why choose Kwik Kopy: • Brand strength and ongoing marketing solutions • Area sales support • IT support • B2B model • Sales focus • Regular working hours Mon-Fri • Comprehensive training • Award winning franchise model
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Crave Company Name
Crave – frozen yogurt The next stage of evolution in franchising
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hy do 80 percent of businesses fail in the first five years while 80 percent of franchises still operate successfully in the same time frame? Why did Subway overtake McDonald’s as the number one franchise in the world? Why did McDonald’s introduce a healthy options menu as part of their product offering? These questions, and many more, were asked over the 18 month period we spent bringing Crave Frozen Yogurt to Australia. The answers we found helped us to develop one of the sharpest, most intelligent and high ROI business models in the world today.
Why franchising? Setting up your own business requires a very resilient personality and not many people realise what is involved. Here are just a few of the things you need to think about: Systems, business planning, brand recognition and message, product development, HR and recruitment, management
A successful turnkey franchise will shorten your learning curebe and save you a lot of time, money and effort and leadership, marketing and advertising, market research, fit-out, point of sale solutions, security, quality control, site selection, lease negotiations, taxes and accounting, legals and insurances, trademarking and intellectual property. Imagine the knowledge you would need to execute all this properly! A successful turn-key franchise will shorten your learning curve and save you a lot of time, money and effort.
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What makes an exceptional franchise? McDonalds was the number one franchise in the world because it had a simple, model run by teenagers with little experience. Subway surpassed McDonalds because it took that concept and added the following: • lower entry cost • healthier food options • simpler product offering, menu and operations • customer empowerment – customers got to choose what they wanted on their sub!
Frozen Yogurt
Enter frozen yogurt Frozen yogurt is now one of the fastest growing franchise models in Australia and the world because it takes what Subway has done and simplified it even further. • ONE single, healthy product • No marketing – just smart location selection • Even lower entry cost • self service – the ultimate customer empowerment Crave takes this further with the lowest set-up cost and royalty fees on the market, compact and intelligently designed stores and the world’s only seven handle machine giving our customers more choice per store, in a smaller footprint than anyone else. Couple this with: • a total turn-key business solution • a dedicated national service team for your Elvaria Machinery • a dedicated national franchise support team to help you at launch and every
step of the way • a branding and colour scheme that stands out from the crowd And the Crave investment opportunity becomes a hard one to match. In fact, we challenge you to find a smarter franchise investment opportunity. Contact us to find out more now.
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FRANCHISE INFORMATION
Email: franchising@cravefroyo.com.au australia@cravefroyo.com.au Web: www.cravefroyo.com.au/franchising
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The Frozen Yogurt boom is well underway and Crave Frozen Yogurt is one of the fastest growing franchises of it’s kind in the world! Qualified sites are being sold quicker than theycan be secured.
NOW OPEN NEW SOUTH WALES • Liverpool (Available) • Newcastle (Available) • World Square • Townsville • Mackay • Central Park • East Gardens • Parramatta VICTORIA • St Kilda • Southbank
NEXT YEAR QUEENSLAND • Hervey Bay • Bulimba • Gold Coast • Townsville
(Available) (Under Offer) (Sold) (Under Offer)
NEW SOUTH WALES • Alexandria (Available) • Wollongong (Available) For more information contact our franchising team on:
franchising@cravefroyo.com.au www.cravefroyo.com.au/franchising
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Company Name Autobarn
The Autobarn Advantage – An iconic independent retailer
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stablished in 1985, Autobarn has a network of more than 100 stores nationwide making it the largest independently owned automotive parts and accessories retailer in Australia. The business has an enviable track record of success and growth with some stores in the group having traded for over 20 years. The longevity of the business, combined with consistent, high quality marketing activity, means that the brand has become iconic in the Australian market and enjoys enormous consumer goodwill and recognition. In June 2012, the publically listed Metcash Limited acquired a majority shareholding in Autobarn’s parent company (The Automotive Brands Group.) Whilst this marked a significant change to the company’s heritage as a privately owned group, in Metcash, Autobarn found the ideal partner. Metcash, as the owner of the IGA, Mitre 10, Cellarbrations & The Bottle-O brands, has built a pre-eminent position in Australian retailing as “The Champion of the Independent.” With this change, Autobarn’s culture as an independent retailer has been protected and the brand’s future as a vibrant, growing retailer in the Australian market is assured. Autobarn stores typically occupy prominent, high traffic, choice retail locations. Autobarn enjoys strong landlord support and demand given the group’s successful history and the underlying support of the Automotive Brands Group and Metcash. Autobarn is a sophisticated franchise system providing strong support to its franchisees across all management operations disciplines. This ranges from product buying to book keeping, hands on merchandisers to Local Area Marketing. To be successful as an Autobarn franchisee, the basic requirements are
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A new benchmark in the Australian retail automotive aftermarket
passion and enthusiasm about our brand, the product, your staff and the service you give to your customers.
Autobarn Nunawading Up & Racing During November, the latest addition to the network opened on Maroondah Highway in Melbourne’s eastern suburbs. The store is the culmination of more than a year of work, refining the latest in design, merchandising and signage standards. With upgrades to fixtures, flooring, the interior colour palette, customer navigation and branding, Autobarn Nunawading has set a new benchmark in the Australian retail automotive aftermarket. Automotive Brands Group general manager of network development, Shane Logan commented “This is only the beginning for the evolution of our store design; we’ll be monitoring store performance and the feedback from customers and our staff as we roll out these new features across the network and into more new stores.”
We Know How To Get You There Our brand promise is encapsulated in this simple statement. Whatever our customer’s automotive need or dream is, the team at a local Autobarn store can help. Whether it’s about the latest in car audio, keeping a car looking show room new, or finding just the right parts and tools so they can DIY, we can help. And if they’re not so great on the tools, we can find and fit exactly what they need. At Autobarn, we know cars…and we know how to get you there.
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FRANCHISE INFORMATION
Contact: Neville Bruns Phone: 0429 229 573 Email: neville.bruns@automotivebrands.com.au Web: www.autobarn.com.au/company/ franchise/
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We kn w how to get you there.
Motor into your next adventure
Franchises Available Now! • Automotive retail market continually growing
• Established in 1985 and the largest independently owned automotive parts and accessory retailer in Australia • 100 Plus stores providing strong brand recognition • Great buying power, exclusive products & centralised distribution centre • Extensive franchise system training and support
• SEVERAL NEW STORE FRANCHISE
OPPORTUNITIES AVAILABLE NOW!
For further information call now
1300 550 155
or go to autobarn.com.au
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Feature
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franchise success Everyone wants the same thing in franchising: a business that turns a good profit.
Image: Fanatic Studio Thinkstock
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t doesn’t matter whether the investment is less than $30,000 or in excess of $500,000, there’s no point investing in a business that doesn’t bring in the revenue required. But finding one isn’t always as easy as it sounds. So just how do you go about sourcing financially rewarding franchised opportunities? 1. First up do your research on existing outlets. Find out how many are for sale in the network; too many and it’s not a good sign, too many closures or terminated franchises is a negative too. 2. If you plan on purchasing an existing store its trading history will allow you to track the finances, and the greater the transparency the easier to have confidence in the business. It’s always worth getting an accountant to look over the figures to ensure there are no hidden traps. 3. Be vigilant over costs. Analyse the incomings and outgoings to see where cuts can be sensibly made to increase profit, and ensure all the extras like tax, superannuation, insurance, commercial rents, interest payments are all accounted for. 4. Look for a business that still has plenty of potential. Investing in an existing franchise makes sense if there is evidence of future profits to garner,
a money-making prospect for the financial gain. You’ll be doing the job day in, day out. 8. Speak to other franchisees, both current and former, to gauge what they think of the franchisor and the brand. If they wouldn’t invest in the company again, find out why. 9. Not all systems encourage multi-unit franchising, but if the one in your sights does, then how many franchisees have been able to take on a second or third business thanks to their financial success and business skills? 10. Look for signs of happy franchisees. Some franchisees are content to keep their business ticking over, but it would be a rare individual who is happy to see their investment not making a good return. And are the goals and achievements of the existing franchisees similar to yours? 11. Consider the return on investment. Pay over the odds upfront and it will be hard to recoup your investment when you come to sell; the next buyer will want value too. So it is vital to understand how you will meet your financial goals: will it be through a high income as you trade, or from a capital gain when you sell?
Analyse the incomings and outgoings to see where cuts can be sensibly made to increase profit, whether that’s through turning around a poorly performing business or untapped potential in the market. 5. Pick a franchise with longterm prospects. It might exciting to be part of a new concept but if the idea has limits and looks like a fad, it’s not a great investment when you have to sign up to a three or five year term. 6. Identify how the franchisor makes money. Is it from selling franchises or from ongoing fees? You want to be linked to a franchisor with vision for the business, and the ability to support the franchise network as it grows. 7. Ensure that the business you have chosen is one that you can see yourself working in for the term of the agreement. Match your skills and what you enjoy with the franchise, don’t just pick
12. Check your attitude. You’ll need to be driving the business, and whether you’re a one-person dynamo or leading a small team of employees, it all comes down to you. If there are two sites where the financials are in order but there is a different approach from the franchisee, it will not be the disgruntled franchisee who leaves running the business to others who becomes successful but the positive, goalfocused franchisee who works in their business and inspires their team. A potential franchisee has to make a judgement about the proposed business opportunity; there is no guarantee of success though, however good the numbers might be. But it is worth doing thorough due diligence and taking expert advice before making the decision.
January 2014 :
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Contacts
5 DOGS
CRAVE
Contact: Robert Hueston Phone: 0432 455 444 Email: Bossdog@5dogs.com.au Web: www.5dogs.com.au
Email: franchising@cravefroyo.com.au Web: www.cravefroyo.com.au/franchising DOMINO’S
AUTOBARN Contact: Neville Bruns Phone: 0429 229 573 Email: neville.bruns@automotivebrands.com.au Web: www.autobarn.com.au/company/franchise/ BATTERY WORLD Contact: Delena Farmer Phone: 0417 192 251 Email: delena.farmer@batteryworld.com.au Web: www.batteryworld.com.au BROTZEIT Contact: Dennis Delaney Phone: 0411 265 441 Email: anz.franchise@brotzeit.co Web: www.brotzeit.co
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Contact: Peter Fiasco Phone: 03 9234 2200 Email: peterf@hairhousewarehouse.com.au Web: www.hairhousewarehouse.com.au JIM’S FENCING Contact: Warren Smith Phone: 03 9708 2111 Email: warrens@jimsfencing.net Web: www.jimsfencing.net
Contact: Lilian Tartaglia Phone: 02 9875 6005 Email: franchising@au.mcd.com Web: mcdonalds.com.au/franchiseopportunities NATIONAL FRANCHISE INSURANCE BROKERS Phone: 1800 776 747 Email: info@MYNFIB.com.au Web: www.MYNFIB.com.au PIZZA HUT Contact: Nathan Kelk Phone: 02 9930 3023 Email: au-pizzahut.franchising@yum.com Web: www.pizzahut.com.au/franchise
Contact: Les Coppin Phone: 1800 762 766 Email: les.coppin@snapon.com Web: www.snapontools.com.au TOP SNAP Contact: Vivian Castelino Phone: 02 9969 5832 Email: sales@topsnap.com Web: www.topsnap.com
KWIK KOPY Contact: 1800 251 680
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HEALTH + BEAUTY
WHAT YOU NEED TO KNOW:
FRANCHISE RENEWALS
Franchising FOCUS
Sep/Oct 2013 VOL.26/No.5
FRANCHISING
Your essential guide to buying
FAST FOOD SEP/OCT 2013
Join the
FAST FOOD FRENZY
HOW TO AVOID franchise failure
PRIME TIME
Making aged care your business
a franchise
• The Yearbook • E-newsletter & E-blast • Online inventory
Budget
extra costs you need to add in
Investing in
Eco-friendly
Print Post Approved PP255003/01132
STAR : January 2014
• Magazine • A-Z listings • The Profiler
Is online the best way?
WOK
AUS $6.95 NZ $7.95
ADVERTISING ENQUIRIES
TRAINING
opportunities
WWW.FRANCHISE.NET.AU
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MCDONALD’S
SNAP-ON TOOLS
Contact: Luke Manning Phone: 0439 130 499 Email: luke@justcuts.com Web: www.justcuts.com
Contact: John Stanton Phone: 1300 223 328 Email: franchises@cafe2u.com.au Web: www.cafe2u.com
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HAIRHOUSE WAREHOUSE
JUST CUTS
CAFE2U
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Contact: Jenna Rugers Phone: 07 3633 3393 Email: Jenna.Rugers@dominos.com.au Web: www.dominos.com.au/franchising
Email: franchise@kwikkopy.com.au Web: kwikkopycom.au/franchise
, ZARRAFFA’S COFFEES PLUS: ANYTIME FITNESS, NATIONAL TILES
David Strong National Sales & Marketing Manager P: 02 8484 0905 M: 0411 366 656 E: david.strong@cirrusmedia.com.au
Facebook.com/franchisingau Twitter.com/franchisingau
FR0114_000_BAS
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• • • • • •
franchise@palmoasisventures.com www.baskinrobbins.com.au
FR0913_079_MES
Job15565 FPC Ad 9(c) final.indd 1
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